Brand Graphic Designer

📍 Job Overview

Job Title: Brand Graphic Designer
Company: Chapter 2
Location: London, England, United Kingdom
Job Type: Full-Time
Category: Marketing & Creative Operations
Date Posted: 2026-01-08
Experience Level: Mid-weight (2-5 years)
Remote Status: Hybrid (3 days in office)

🚀 Role Summary

• This role is focused on the creation and execution of compelling visual assets that shape and elevate a dynamic brand's creative direction.
• The Brand Graphic Designer will be responsible for translating creative concepts into impactful visual experiences across digital, print, and experiential channels.
• Key to this position is maintaining brand consistency and evolving the brand system through strategic design execution and asset development.
• The role demands a collaborative individual who can contribute to design strategy while also being hands-on in delivering high-quality creative output at pace.

📝 Enhancement Note: While the raw job description focuses on graphic design, this enhancement positions it within a broader "Marketing & Creative Operations" category. This is to leverage operations-centric keywords and frameworks, assuming the role will interact with or support marketing operations, brand operations, and GTM strategies by providing essential creative assets and maintaining brand integrity. The "Mid-weight" experience level suggests a need for demonstrated ability in independent execution and some strategic input, aligning with operations' focus on efficiency and process.

📈 Primary Responsibilities

• End-to-End Design Execution: Conceptualize, design, and deliver a wide range of visual assets from initial idea to final production across digital products, social media campaigns, print materials, packaging, and experiential activations.
• In-House Content Creation: Collaborate closely with the Creative Lead and wider creative team to ideate, shoot, and design original content that upholds a cohesive, polished, and distinctive brand aesthetic.
• High-Quality Asset Development: Produce premium-grade visual assets for social media, website, product packaging, and marketing campaigns, ensuring timely delivery and strict adherence to brand standards and visual guidelines.
• Brand System Evolution & Maintenance: Actively contribute to the evolution and maintenance of the brand system, including the Brand Asset Bank, by building reusable templates and ensuring consistent application of visual guidelines across all touchpoints.
• Brand Integration into Product: Partner effectively with Product and Growth teams to seamlessly embed the brand identity and visual language within the product experience, applying sound product design principles.
• Design Strategy Contribution: Participate in the development of creative strategies and contribute to the overall creative direction, while maintaining a hands-on approach to execution and managing multiple workstreams concurrently.
• Asset Library Management: Maintain organized and up-to-date asset libraries, templates, and brand guidelines to ensure cohesive and efficient execution of design across all internal and external channels.

📝 Enhancement Note: These responsibilities have been structured to highlight the "end-to-end" nature of design execution, emphasizing process ownership and project management akin to operations roles. The mention of "brand system evolution" and "asset libraries" points towards a need for structured, repeatable processes, which are core to operations. The collaboration with "Product and Growth" teams underscores the cross-functional nature of the role, typical in GTM operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Graphic Design, Visual Arts, or a related creative field is highly beneficial. Experience: A minimum of 2-5 years of professional design experience is required, demonstrating a proven track record in delivering impactful visual solutions.

Required Skills:

• Diverse Portfolio: A robust and diverse portfolio showcasing extensive experience in digital design, print design, motion graphics, and experiential design.
• Adobe Creative Suite Proficiency: Expert-level command of Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign) is essential for producing high-quality assets.
• Figma Expertise: Strong proficiency in Figma for UI/UX design, prototyping, and collaborative design workflows.
• Motion Design Fundamentals: Solid understanding of motion design principles and their application in creating engaging visual content.
• Brand System Management: Proven ability to evolve, maintain, and apply brand systems, visual guidelines, and asset libraries consistently.
• Collaborative Mindset: A proactive and team-oriented approach, with the ability to work effectively across diverse teams and take creative ownership.
• Commercial Awareness: Demonstrated ability to balance creative vision with commercial objectives and brand strategy, particularly within design-led brands.

Preferred Skills:

• After Effects Proficiency: Hands-on motion design skills, with a strong preference for candidates proficient in After Effects or similar animation software.
• Consumer Brand Experience: Experience working with consumer brands, particularly those with strong visual identities or lifestyle positioning.
• Industry Background: Prior experience working within wellness, fashion, or health-tech sectors.
• Product Design Principles: Understanding of sound product design principles for embedding brand within user experiences.

📝 Enhancement Note: The "Required Skills" section has been expanded to include operations-relevant keywords like "Brand System Management," "Asset Libraries," and "Commercial Awareness," framing design execution within a business context. "Figma Expertise" and "Motion Design Fundamentals" are highlighted as they often involve process-driven workflows and asset management. The "Preferred Skills" section also includes "Product Design Principles," linking design to user experience and product operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Diverse Project Showcase: Your portfolio must clearly demonstrate end-to-end execution capabilities across digital, print, and experiential projects, highlighting your role and contribution at each stage.
• Brand System Application: Include case studies that illustrate your experience in developing, maintaining, or evolving brand systems and visual guidelines, showing how you ensure consistency.
• Tool Proficiency Examples: Showcase examples of work produced using Adobe Creative Suite and Figma, and if applicable, demonstrate motion design projects created with After Effects or similar tools.
• Impact & Collaboration: Present projects that highlight your ability to collaborate with cross-functional teams (e.g., Product, Growth) and demonstrate how your design work contributed to business objectives or user experience improvements.

Process Documentation:

• Workflow Design for Asset Creation: Be prepared to discuss your process for managing design projects from brief to delivery, including how you organize assets, manage feedback, and ensure timely execution.
• Brand Guideline Implementation: Demonstrate an understanding of how to implement and enforce brand guidelines, including the creation and management of reusable templates and brand asset banks.
• Performance Measurement (Indirect): While not directly measuring ROI, be ready to articulate how your design choices support brand objectives and enhance user engagement or communication effectiveness.

📝 Enhancement Note: This section emphasizes the "process" aspect of design, aligning it with operations' focus on structured workflows. Requirements for demonstrating "end-to-end execution," "brand system application," and the ability to "implement and enforce brand guidelines" directly mirror operations' need for process adherence and standardization. The mention of "asset libraries" and "reusable templates" further reinforces this operational perspective.

💵 Compensation & Benefits

Salary Range: £35,000 - £50,000 per annum, dependent on experience and qualifications.
Benefits:

• Hybrid Work Model: Enjoy a flexible working arrangement with 3 days in the office and 2 days remote, promoting work-life balance.
• Professional Development: Opportunities for continuous learning and skill enhancement, including access to workshops, training, and potential for motion design specialization.
• Collaborative Environment: Work within a supportive and innovative creative team, fostering professional growth and shared learning.
• Company Culture: Be part of a rapidly growing company with a strong emphasis on passion, loyalty, and results, offering a dynamic and engaging work environment.
• Potential for Permanent Role: This role may offer a pathway to a permanent position for the right candidate who demonstrates strong performance and cultural fit.

Working Hours: Monday to Friday, approximately 40 hours per week, with flexibility expected to meet project deadlines.

📝 Enhancement Note: The salary range is an estimate for a Mid-weight Brand Graphic Designer in London, based on industry benchmarks for similar roles and experience levels. The benefits are tailored to appeal to creative professionals while also highlighting aspects relevant to operations, such as "Professional Development" and "Collaborative Environment" which can foster efficiency and skill alignment. The "Potential for Permanent Role" is noted as a key benefit for candidates seeking stability.

🎯 Team & Company Context

🏢 Company Culture

Industry: Recruitment Process Outsourcing (RPO) & Talent Acquisition Technology. Chapter 2 operates at the intersection of human resources, technology, and business scaling, providing talent solutions to diverse industries. Company Size: Rapidly growing, with a global presence spanning the UK, South Africa, US, and Germany, and expansion into India. The company has experienced significant growth (1300% in two years), indicating a dynamic and fast-paced environment. Founded: Chapter 2 has a history of rapid expansion, suggesting a culture that embraces innovation and scaling.

Team Structure:

• The role is part of an in-house creative team, working closely with a Creative Lead.
• This team collaborates with other departments, including Product and Growth, indicating a cross-functional operational structure.
• The company's global presence suggests potential for interaction with international teams, requiring adaptability and strong communication skills.

Methodology:

• Results-Oriented: A strong emphasis on delivering tangible results and exceeding expectations, aligning with operations' focus on performance metrics.
• Technology-Driven: Integration of cutting-edge technology to enhance talent acquisition processes, suggesting a forward-thinking operational approach.
• Process Optimization: Redefining traditional RPO models points to a continuous improvement mindset focused on efficiency and cost-effectiveness.
• Data-Informed: While not explicitly stated for design, the company's overall approach likely relies on data to drive decisions and measure success, a core tenet of operations.

Company Website: https://chapter2.group

📝 Enhancement Note: The company context is described to highlight the operational implications of its industry and growth stage. The emphasis on "results," "technology," and "process optimization" directly aligns with the core functions of revenue and GTM operations. The "Team Structure" section clarifies reporting lines and cross-functional collaboration, crucial for understanding operational workflows.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-weight Designer, suggesting a level of autonomy and responsibility beyond junior roles. It requires the ability to manage projects independently, contribute strategically, and mentor where appropriate. In an operations context, this translates to a contributor who can own specific design processes and workflows, ensuring quality and efficiency in creative asset delivery that supports broader GTM strategies. Reporting Structure: The Brand Graphic Designer reports to the Creative Lead within the in-house creative team. This structure allows for direct mentorship and oversight, ensuring alignment with brand strategy and creative direction. This reporting line is typical in creative departments that support broader operational goals. Operations Impact: The designer's work directly impacts the company's brand perception, client engagement, and marketing effectiveness. High-quality, consistent visual assets are critical for communicating value propositions, supporting sales enablement materials, and enhancing the overall customer journey—all key areas within GTM and Revenue Operations. The ability to translate brand strategy into visual execution supports operational efficiency in marketing and sales efforts.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific design disciplines, particularly motion design with tools like After Effects, to become a specialist within the team.
• Creative Leadership: Progress towards a Senior Designer or Art Director role, taking on more strategic creative direction and potentially leading smaller projects or junior team members.
• Cross-Functional Development: Gain exposure to product design and growth marketing initiatives, understanding how creative assets integrate into broader business operations and user experience strategies.
• Industry Exposure: Work with a diverse range of clients and industries through Chapter 2's RPO model, expanding your portfolio and understanding of different brand challenges.

📝 Enhancement Note: This analysis frames the graphic design role through an "operations" lens, emphasizing its impact on GTM and brand strategy. The "Operations Impact" section specifically links design output to operational goals like sales enablement and customer journey enhancement. Growth opportunities are presented with an eye toward specialization and cross-functional understanding, relevant for career progression within operations-adjacent roles.

🌐 Work Environment

Office Type: The role is based in London and requires 3 days per week in the office, fostering a hybrid work environment. This setup balances the need for in-person collaboration and team cohesion with the flexibility of remote work. Office Location(s): The office is located at 2 Tabernacle St, London, EC2A 4LU, placing it within a central business district. Workspace Context:

• Collaborative Hub: The office environment is designed to facilitate collaboration, brainstorming, and team synergy, crucial for creative problem-solving and efficient workflow.
• Creative Resources: Access to necessary design tools, software, and potentially a creative studio space for content creation and shoots.
• Team Interaction: Regular opportunities for face-to-face interaction with the Creative Lead and wider creative team, enabling quick feedback loops and idea exchange, which can streamline design processes.

Work Schedule: The standard working hours are Monday to Friday, approximately 40 hours per week. The hybrid model allows for a structured work week, with dedicated days for focused office-based collaboration and others for remote, independent work. This structure supports the operational need for both team alignment and individual productivity.

📝 Enhancement Note: The description of the work environment focuses on aspects relevant to operations: the hybrid model's impact on collaboration and efficiency, the office location as a business hub, and the structure of the work schedule supporting predictable output and team integration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess your experience, skills, and alignment with the role's requirements. Be prepared to articulate your design process and key achievements.
• Creative Assessment/Task: You may be asked to complete a short design task or present a case study from your portfolio that demonstrates your problem-solving skills, creative thinking, and ability to work within brand guidelines.
• Team/Hiring Manager Interview: A discussion about your experience, approach to design, collaboration style, and how you would contribute to the Chapter 2 brand. Expect questions about your understanding of brand consistency and end-to-end execution.
• Final Interview (Potentially): A meeting with senior leadership to discuss cultural fit and long-term potential within the company.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your end-to-end execution capabilities across digital, print, and experiential channels. Highlight your role clearly in each project.
• Demonstrate Brand Acumen: Include examples that illustrate your ability to maintain brand consistency, evolve brand systems, and apply visual guidelines effectively.
• Showcase Process: For key projects, briefly outline your design process, from brief to final delivery, emphasizing how you tackled challenges and collaborated with others.
• Highlight Tool Proficiency: Ensure your portfolio clearly shows work created with Adobe Creative Suite and Figma. If motion design is a strength, include relevant examples.
• Quantify Impact (Where Possible): While challenging for design, if you can, mention how your work supported campaign goals, user engagement, or brand recognition.

Challenge Preparation:

• Understand the Brand: Research Chapter 2's existing brand identity, values, and their target audience. Familiarize yourself with their current marketing and product presence.
• Prepare Case Studies: Have 2-3 strong projects ready to discuss in detail, focusing on the brief, your creative process, challenges, solutions, and outcomes.
• Articulate Collaboration: Be ready to describe how you work with teams, receive feedback, and contribute to a shared creative vision.

📝 Enhancement Note: This section provides actionable advice for applicants, framing the interview and portfolio review through an operational lens. Emphasis is placed on demonstrating "process," "consistency," "collaboration," and strategic alignment, all of which are critical in operations roles. Preparing case studies that highlight "end-to-end execution" and "brand systems" directly relates to demonstrating process ownership.

🛠 Tools & Technology Stack

Primary Design Software:

• Adobe Creative Suite: Comprehensive expertise required, including Photoshop, Illustrator, and InDesign, for creating a wide array of visual assets.
• Figma: Essential for collaborative design, UI/UX prototyping, and maintaining design systems. Proficiency is a key requirement.

Motion Design Tools (Preferred):

• After Effects: Strong preference for candidates with hands-on motion design skills using After Effects or similar animation software for creating dynamic visual content.

Asset Management & Brand Systems:

• Brand Asset Bank Management: Experience with organizing and maintaining digital asset libraries, reusable templates, and brand guideline documentation.

Collaboration & Project Management:

• Team Collaboration Platforms: While not explicitly listed, familiarity with tools that facilitate team communication and project tracking (e.g., Slack, Asana, Trello) is beneficial for seamless integration into the workflow.

📝 Enhancement Note: This section explicitly lists the required and preferred tools, which is crucial for operations roles where tool proficiency is a direct measure of capability. Highlighting "Asset Management" and "Brand Systems" aligns with operations' focus on organized, scalable resources. The mention of "collaboration platforms" underscores the integrated nature of modern work environments.

👥 Team Culture & Values

Operations Values:

• Passion & Loyalty: A commitment to the company's vision and a dedication to delivering exceptional results, fostering a reliable and results-driven work environment.
• Results-Driven: An unwavering focus on achieving and exceeding expectations, emphasizing performance and measurable outcomes in all creative endeavors.
• Collaboration: A strong emphasis on teamwork and mutual support, encouraging open communication and shared problem-solving to drive collective success.
• Innovation & Technology: Embracing cutting-edge technology and pioneering new approaches to talent acquisition and brand building, fostering a forward-thinking and adaptive culture.
• Honesty & Integrity: Maintaining transparency and ethical practices in all dealings, building trust within the team and with clients.

Collaboration Style:

• Cross-Functional Integration: The role requires close collaboration with Creative Leads, Product teams, and Growth teams, necessitating effective communication and a shared understanding of objectives.
• Feedback Exchange: An open culture for giving and receiving constructive feedback to refine creative output and foster continuous improvement.
• Shared Vision: Working towards a unified brand direction and company goals, where individual contributions support the larger mission of scaling businesses and reshaping talent acquisition.

📝 Enhancement Note: The "Operations Values" are derived from the company's stated mission and values ("passion, loyalty, results," "honesty," "collaboration," "cutting-edge technology"). These are framed to resonate with how an operations professional would interpret and apply them in their daily work—focusing on efficiency, reliability, and strategic alignment. The "Collaboration Style" highlights the necessary interactions for operational success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Pace: The primary challenge will be delivering high-quality, innovative creative work at the fast pace required by a rapidly scaling company, demanding efficient workflow management.
• Maintaining Brand Consistency Across Channels: Ensuring a cohesive brand identity across diverse platforms (digital, print, product, experiential) requires meticulous attention to detail and a robust understanding of brand guidelines.
• Integrating Brand into Product Experience: Effectively embedding brand elements into the product user interface requires a nuanced understanding of user experience principles and cross-functional collaboration.
• Adapting to Evolving Brand Needs: As a growing company, brand requirements may shift, necessitating flexibility and the ability to adapt design strategies and assets accordingly.

Learning & Development Opportunities:

• Advanced Motion Design Training: Opportunities to hone and expand motion design skills, potentially leading to specialized roles or advanced project contributions.
• Product Design Immersion: Gaining deeper insights into product development and user experience design through collaboration with the Product team.
• Brand Strategy Contribution: Developing a stronger understanding of brand strategy and its application in a rapidly scaling business environment.
• Cross-Functional Exposure: Learning how creative assets support broader GTM strategies, sales enablement, and client acquisition efforts.

📝 Enhancement Note: Challenges and growth opportunities are framed with an operations perspective, focusing on efficiency, process, and strategic alignment. The challenges highlight areas where operational excellence in design is crucial, while growth opportunities are linked to developing skills that enhance an individual's value within a broader GTM or operations framework.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a design concept from initial brief to final delivery across multiple channels (digital, print, experiential)." (Focus on workflow, stages, and quality control.)
• "How do you ensure brand consistency and maintain visual guidelines across a wide range of assets and platforms?" (Highlight your approach to brand systems and asset management.)
• "Walk us through a project where you successfully integrated brand elements into a product experience. What were the key considerations and outcomes?" (Demonstrate understanding of UX and cross-functional collaboration.)
• "How do you balance creative innovation with commercial objectives and the need for timely delivery?" (Showcase your ability to manage priorities and deliver results under pressure.)

Company & Culture Questions:

• "What interests you about Chapter 2's mission and our approach to talent acquisition?" (Research company values and industry impact.)
• "How do you contribute to a collaborative team environment, and how do you handle creative feedback?" (Emphasize teamwork, communication, and receptiveness to constructive criticism.)
• "Based on what you've seen, how would you approach evolving our brand's visual identity to support our rapid growth?" (Show initiative and strategic thinking about brand evolution.)

Portfolio Presentation Strategy:

• Narrative Structure: For each project, tell a story: the challenge, your approach/process, key design decisions, collaborative efforts, and the final outcome/impact.
• Highlight Process: Clearly articulate the steps you took, the tools you used, and how you ensured quality and consistency at each stage.
• Showcase Brand Acumen: Point out specific examples of how you applied and maintained brand guidelines, and how your designs contributed to the brand's message.
• Demonstrate Tool Mastery: Be ready to discuss your proficiency in Adobe Creative Suite and Figma, and how you leverage them effectively.

📝 Enhancement Note: Interview questions are crafted to probe the candidate's understanding of process, strategy, and operational impact. The emphasis on "workflow," "quality control," "brand systems," and "cross-functional collaboration" mirrors the language and expectations in operations roles. Portfolio presentation advice is geared towards demonstrating process and strategic thinking.

📌 Application Steps

To apply for this operations position:

• Submit your application, including your CV and a link to your portfolio, through the provided application link.
• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating end-to-end design execution, brand system management, and collaboration across digital, print, and experiential channels.
• Resume Optimization: Ensure your resume clearly outlines your years of experience, proficiency in key design tools (Adobe Creative Suite, Figma), and any relevant industry background (wellness, fashion, health-tech). Use keywords like "Brand Development," "Visual Identity," and "Creative Strategy."
• Interview Preparation: Practice articulating your design process, case studies, and how your work supports brand objectives and business growth. Be ready to discuss your approach to collaboration and maintaining brand consistency.
• Company Research: Thoroughly research Chapter 2's mission, values, and current brand presence. Understand their business model as an RPO and consider how your design skills can contribute to their GTM strategy and client success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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