Brand Designer | Web

📍 Job Overview

Job Title: Brand Designer | Web
Company: WorkOS
Location: United States
Job Type: FULL_TIME
Category: Marketing / Creative Operations
Date Posted: 2026-01-12
Experience Level: 5-10 Years (Implied)
Remote Status: Fully Remote

🚀 Role Summary

• Focus on elevating the WorkOS brand through exceptional online visual presence and user experience.
• Drive the design and evolution of the WorkOS website, marketing pages, and digital campaign assets.
• Contribute to and maintain a scalable UI design system ensuring brand consistency and aesthetic quality.
• Translate complex technical concepts into intuitive and visually appealing design solutions for a developer-focused audience.
• Collaborate closely with cross-functional teams including designers, developers, and marketers to deliver high-impact digital experiences.

📝 Enhancement Note: While the role is for a "Brand Designer," the emphasis on "Web," "digital marketing surfaces," "UI design system," and "performance optimization" strongly suggests a role that bridges creative brand execution with technical web implementation. This aligns with a need for someone who understands how brand translates into functional, engaging digital products, a common requirement in GTM and Marketing Operations contexts for brand consistency and lead generation efforts. The "5-10 Years" implied experience level from the AI analysis suggests a mid to senior-level individual contributor role.

📈 Primary Responsibilities

• Design and maintain the WorkOS website, including marketing pages, product pages, launch week experiences, campaign pages, and event landing pages.
• Collaborate with designers and developers to evolve and implement a scalable UI design system, ensuring brand consistency and quality across all digital touchpoints.
• Translate intricate technical concepts into clear, intuitive, and user-friendly design assets and interfaces.
• Deliver cohesive, on-brand designs with consistent visual and interaction patterns across all web properties.
• Continuously refine design quality through user feedback analysis, performance data interpretation, and the application of industry best practices.
• Ensure all designed web assets are responsive, accessible, and optimized for performance across a wide range of devices and browsers.
• Propose, design, and execute interactive features that enhance user experience and reduce friction points in digital journeys.
• Support broader brand and marketing initiatives with campaign assets, social graphics, print collateral, or event branding as needed.
• Stay current with modern web design patterns, interaction models, and performance optimization trends to keep WorkOS's digital presence at the forefront.

📝 Enhancement Note: The responsibilities clearly indicate a role that requires not just aesthetic design skills but also a deep understanding of web performance, user experience (UX), and the practical application of design within a technical product context. This is characteristic of roles that support GTM functions by ensuring brand integrity and effective communication across digital channels, which can be indirectly managed by operations teams.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Web Design, Interaction Design, or a related field, or equivalent practical experience.

Experience: 3-5+ years of dedicated experience in web design, with a strong portfolio showcasing high-quality website and digital project execution.

Required Skills:

• Demonstrated expertise in designing for the web, with a comprehensive portfolio of successful website and digital projects.
• Deep understanding of responsive design principles, web accessibility standards (WCAG), and modern web UX best practices.
• Proficiency in industry-standard design tools such as Figma, Adobe Creative Suite, and emerging AI design tools.
• Ability to balance creativity with usability, producing designs that are both visually refined and functionally effective for technical audiences.
• Skill in visually communicating complex technical or product concepts in a clear, user-friendly, and brand-aligned manner.
• Proven experience collaborating effectively with developers and understanding front-end development handoff processes (HTML/CSS understanding is beneficial).
• Familiarity with motion design, interaction design principles, and web animation techniques.
• Excellent communication skills, both written and verbal, for effective collaboration in a remote setting.
• Strong time management and organizational skills to manage multiple projects in a fast-paced environment.

Preferred Skills:

• Experience working with technically complex products, SaaS platforms, or developer tools, understanding the nuances of designing for a technical user base.
• Practical experience with front-end development (HTML/CSS) that can be directly applied to web design work.
• Exposure to A/B testing methodologies, web analytics platforms, or data-informed design iteration processes.
• Experience in evolving and implementing UI design systems.

📝 Enhancement Note: The requirements emphasize a blend of creative talent and technical understanding, crucial for a brand designer operating in a B2B SaaS/developer tools environment. The mention of "technical concepts," "developer tools," and "front-end frameworks" suggests that candidates with a background in product design or a strong appreciation for technical constraints will be highly valued. This is relevant for operations roles that need to ensure brand messaging is technically sound and effectively communicated.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of high-quality website and digital design projects demonstrating expertise in responsive design, UI/UX, and brand consistency.
• Case studies that clearly articulate design challenges, the design process, user-centered solutions, and measurable outcomes.
• Examples showcasing the ability to translate complex technical information into accessible and engaging visual content.
• Demonstrations of collaboration with developers and understanding of web implementation constraints.
• Projects highlighting experience with UI design systems and their implementation.

Process Documentation:

• Visual examples of workflow design and optimization for web assets, from concept to final delivery.
• Samples of how user feedback and performance data were integrated into the design iteration process.
• Documentation or case studies showing the implementation and maintenance of design systems or style guides.
• Evidence of designing for performance optimization and accessibility standards.

📝 Enhancement Note: The portfolio is critical for this role, as it directly demonstrates the candidate's ability to execute on the core responsibilities. For operations professionals evaluating candidates, a strong portfolio would showcase not just aesthetic talent but also a systematic approach to design challenges, an understanding of technical constraints, and a focus on measurable impact, aligning with operational efficiency and effectiveness.

💵 Compensation & Benefits

Salary Range: $150,000 - $185,000 USD annually (for US-based candidates).

Benefits:

• Competitive pay and substantial equity grants.
• Comprehensive healthcare insurance (Medical, Dental, and Vision) for employees and their families.
• 401k matching program.
• Monthly allowances for wellness and fitness.
• Generous Paid Time Off (PTO), paid holidays, and unlimited sick leave.
• Autonomy and flexibility provided by a fully remote working arrangement.

Working Hours: Standard full-time hours, with flexibility and autonomy inherent to a remote-first environment.

📝 Enhancement Note: The salary range provided is competitive for a mid-level to senior Brand Designer role in the US tech industry. The benefits package is robust, emphasizing employee well-being and long-term incentives like equity. For operations roles, understanding these compensation structures is key to budgeting and talent acquisition strategy. The note regarding compensation adjustments for non-US candidates is important for global operations.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically focused on developer tools for authentication, identity, and enterprise readiness within the SaaS sector. Company Size: Well-funded startup with a fast-growing customer base, indicating a dynamic and scaling environment. Founded: Information not explicitly provided, but context suggests a relatively young, growth-stage company.

Team Structure:

• A close-knit, down-to-earth team that values craft, creativity, and collaboration.
• The Brand Designer will work closely with other designers and the Creative Director.
• Collaboration extends to developers and marketers, indicating cross-functional integration.
• The team is fully distributed across North American time zones.

Methodology:

• Emphasis on design quality, creativity, and collaboration.
• Focus on creating scalable, beautiful, and performant web experiences.
• Iterative design process driven by user feedback, performance data, and best practices.
• Commitment to modern web design patterns and technical execution.

Company Website: https://workos.com/

📝 Enhancement Note: WorkOS positions itself as a design-forward company serving developers. This implies a culture that values precision, technical understanding, and clean aesthetics. For operations, understanding this culture helps in aligning communication, process documentation, and team collaboration strategies to foster efficiency and a shared understanding of company goals.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a key individual contributor within the creative function, with potential for significant impact on the company's brand perception and digital presence. It is not directly an "operations" role but supports GTM operations.

Reporting Structure: The Brand Designer will report to the Creative Director and collaborate closely with other designers, developers, and marketers.

Operations Impact: While not a direct operations role, the Brand Designer's work directly impacts the effectiveness of marketing and sales efforts by creating compelling digital assets, ensuring brand consistency, and optimizing user journeys on the website. This indirectly supports revenue generation and customer acquisition by enhancing lead quality and conversion rates through superior user experience and brand communication.

Growth Opportunities:

• Opportunity to shape the digital expression of a fast-growing, design-forward company.
• Potential to influence the evolution and implementation of the UI design system.
• Chance to work on diverse projects across marketing, product, and events.
• Exposure to designing for a technically complex product audience.
• Development of skills in performance optimization, accessibility, and modern web interaction design.

📝 Enhancement Note: For individuals seeking roles within revenue or sales operations, understanding how creative functions like brand design contribute to the overall GTM strategy is crucial. Growth here involves deepening expertise in web design, UI systems, and potentially gaining exposure to product-led growth strategies that rely heavily on effective digital branding.

🌐 Work Environment

Office Type: Fully remote, distributed team across North American time zones.

Office Location(s): Remote, with a focus on candidates within the United States, though compensation is adjusted for other North American locations.

Workspace Context:

• Emphasis on autonomy and flexibility, characteristic of a remote-first company culture.
• Collaboration occurs primarily through digital tools, requiring strong remote communication skills.
• Access to modern design tools and technology stack is implied for effective remote work.
• Opportunities for interaction with a global team across different functions.

Work Schedule: Full-time, with inherent flexibility due to the remote nature of the work. This allows for work-life integration and self-management of schedules, provided deadlines and collaboration needs are met.

📝 Enhancement Note: The fully remote nature of this role is a significant factor for operations professionals who may be managing remote teams or implementing remote work policies. It underscores the need for robust digital collaboration tools, clear communication protocols, and a results-oriented approach to work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio for relevant experience and design quality.
• Portfolio Presentation: Candidates will likely present their portfolio, discussing specific projects, design decisions, and outcomes. Expect to elaborate on how you translate technical concepts into design and your experience with UI systems.
• Design Challenge: A practical design exercise, potentially focused on a specific web page or component, to assess problem-solving skills, design process, and adherence to brand guidelines.
• Cross-functional Interviews: Meetings with designers, developers, and marketers to assess collaboration style, communication, and understanding of technical constraints.
• Creative Director/Hiring Manager Interview: Final discussion on strategic vision, cultural fit, and overall suitability for the role and company.

Portfolio Review Tips:

• Curate your strongest, most relevant web design projects. Prioritize those that demonstrate your ability to design for technical audiences, create performant and accessible websites, and contribute to or maintain design systems.
• For each project, clearly articulate the problem, your role, your process, the challenges faced, and the results achieved (quantifiable where possible).
• Be prepared to discuss your proficiency with Figma, Adobe Creative Suite, and any AI design tools used.
• Showcase your understanding of responsive design, accessibility, and modern web interaction patterns.
• Highlight any experience with motion design, animation, or front-end development (HTML/CSS).

Challenge Preparation:

• Familiarize yourself with WorkOS's current website and branding.
• Practice distilling complex technical jargon into simple, user-friendly design solutions.
• Prepare to demonstrate your ability to work within a defined design system or style guide.
• Be ready to discuss how you approach performance optimization and accessibility in your designs.

📝 Enhancement Note: The interview process for a design role heavily relies on the portfolio and practical design assessments. Operations professionals can learn from this by recognizing the importance of tangible outputs and demonstrating problem-solving capabilities when applying for operational roles, often through case studies or process improvement examples.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaboration.
• Adobe Creative Suite: Photoshop, Illustrator, After Effects (for motion graphics, asset creation).
• AI Tools: Mentioned as a proficiency area, likely for generative design, asset creation, or efficiency gains.

Analytics & Reporting:

• Web Analytics Platforms: (e.g., Google Analytics, Mixpanel) - Familiarity with using data to inform design decisions is a plus.
• A/B Testing Tools: Experience with tools that facilitate experimentation on web designs.

CRM & Automation:

• Not directly applicable to the core responsibilities of this role, but understanding how marketing automation and CRM systems impact web content strategy can be beneficial.

📝 Enhancement Note: Proficiency in Figma and Adobe Creative Suite is standard for web designers. The mention of "AI tools" suggests an openness to leveraging emerging technologies for creative output. For operations, understanding the tech stack of creative teams helps in planning for integration, asset management, and ensuring smooth workflows between design and development.

👥 Team Culture & Values

Operations Values:

• Craft and Creativity: A strong emphasis on high-quality design execution and innovative ideas.
• Collaboration: Working effectively with designers, developers, marketers, and stakeholders.
• User-Centricity: Designing with the user's needs and experience as a top priority.
• Technical Understanding: Appreciating and designing for technically complex products and developer audiences.
• Continuous Improvement: Commitment to refining design quality based on feedback and data.

Collaboration Style:

• Close-knit and down-to-earth, fostering a supportive and collaborative environment.
• Cross-functional integration with design, development, and marketing teams is key.
• Communication is primarily digital, requiring clear, concise, and proactive engagement.
• Openness to feedback and iterative design processes.

📝 Enhancement Note: The emphasis on "craft," "creativity," and "collaboration" within a technical context suggests a team that is both artistically driven and pragmatically focused on delivering effective solutions that meet business objectives. This aligns with how operations teams often strive for efficiency through structured processes and clear communication channels.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating highly technical concepts into universally understandable and visually appealing designs.
• Maintaining brand consistency and design quality across a rapidly expanding digital presence.
• Balancing creative vision with technical constraints and performance requirements.
• Adapting to the fast-paced, iterative nature of a growing tech company.
• Effectively collaborating and communicating design decisions within a distributed team.

Learning & Development Opportunities:

• Deepen expertise in UI design systems and their strategic implementation.
• Gain hands-on experience with performance optimization and advanced web accessibility techniques.
• Develop skills in motion design and interactive web animations.
• Enhance understanding of SaaS products and developer tools through close collaboration.
• Opportunities to contribute to brand strategy and evolving the company's visual identity.

📝 Enhancement Note: The challenges highlight areas where a candidate can demonstrate problem-solving skills and adaptability. The growth opportunities point towards career progression within design, potentially leading to senior design or creative leadership roles, or even a transition into product design management.

💡 Interview Preparation

Strategy Questions:

• "Walk us through a project in your portfolio where you had to translate a complex technical concept into a clear, user-friendly design. What was your process, and what was the outcome?" (Focus on process, clarity, and impact).
• "How do you approach ensuring brand consistency across various digital platforms, especially when working with a design system?" (Highlight system thinking, documentation, and collaboration).
• "Describe a time you used user feedback or performance data to iterate on a web design. What was the data, what changes did you make, and what was the result?" (Emphasize data-driven iteration and measurable improvements).

Company & Culture Questions:

• "What appeals to you about WorkOS's mission and your understanding of our product/market?" (Show research and genuine interest in the B2B/developer tool space).
• "How do you typically collaborate with developers and marketers? What strategies do you use to ensure smooth handoffs and alignment?" (Focus on communication, empathy, and process).
• "How do you stay current with web design trends and best practices, especially concerning performance and accessibility?" (Demonstrate commitment to continuous learning).

Portfolio Presentation Strategy:

• Structure your presentation around 2-3 key projects that best showcase your skills relevant to this role.
• For each project, clearly define the problem, your specific contribution, your design process, the tools used, and the quantifiable results or impact.
• Be prepared to discuss your design rationale, trade-offs you made, and how your design addressed the user's needs and business goals.
• Clearly articulate your understanding of responsive design, accessibility, and performance optimization in relation to your work.

📝 Enhancement Note: Preparing for this role involves not just showcasing design talent but also demonstrating a strategic, collaborative, and technically aware approach. Operations professionals can draw parallels in how they prepare to present their own operational strategies, process improvements, and impact on business goals.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on Ashby.
• Portfolio Customization: Tailor your portfolio to highlight web design projects that demonstrate your ability to handle technical concepts, work with design systems, and optimize for performance and accessibility.
• Resume Optimization: Ensure your resume clearly outlines your 3-5+ years of web design experience, proficiency in Figma and Adobe Suite, and any experience with developer tools or SaaS platforms. Use keywords from the job description.
• Interview Preparation: Practice articulating your design process, discussing specific portfolio projects, and preparing to answer strategy and behavioral questions related to collaboration and problem-solving.
• Company Research: Thoroughly research WorkOS, its product offerings, target audience (developers), and current website to demonstrate your understanding and enthusiasm for the company's mission and brand.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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