Brand Designer

📍 Job Overview

Job Title: Brand Designer Company: Fuse Energy Location: Dubai, Dubai, United Arab Emirates Job Type: FULL_TIME Category: Brand & Visual Design Date Posted: 2025-12-17T15:17:57.433 Experience Level: Mid-Senior Level (5-10 years) Remote Status: On-site (with potential for hybrid elements, needs clarification)

🚀 Role Summary

• Spearhead the development and evolution of Fuse Energy's brand system, encompassing typography, color palettes, iconography, illustration styles, and motion principles.
• Define and maintain a consistent visual language across all digital platforms, including web and mobile applications, focusing on UI components, interaction states, and scalable design patterns.
• Extend the brand's visual expression across diverse touchpoints, including digital interfaces, motion graphics, hardware interfaces, packaging, and print materials.
• Establish clear messaging principles, tone of voice guidelines, content patterns, and microcopy standards to ensure coherent and on-brand communication.

📝 Enhancement Note: While the listing specifies "TELECOMMUTE" for location_type and "United Arab Emirates" for location_requirements_raw, the ai_work_arrangement indicates "On-site". This suggests a primary on-site requirement in Dubai, potentially with some flexibility or remote allowance for candidates based in the UAE. Further clarification on the exact work arrangement and remote possibilities is recommended for candidates.

📈 Primary Responsibilities

• Brand System Development: Architect and meticulously refine the core components of Fuse Energy's brand identity, ensuring a cohesive and impactful visual system. This includes defining precise specifications for typography hierarchies, color usage, icon styles, illustration guidelines, and animation principles.
• Digital Visual Language: Translate abstract brand concepts into tangible visual elements for digital interfaces. This involves designing scalable UI components, defining interaction states for seamless user experiences, and establishing reusable design patterns for web and mobile applications.
• Cross-Platform Brand Expression: Strategically extend the established brand identity across a wide spectrum of media. This includes ensuring brand consistency in digital products, motion graphics, physical hardware interfaces, product packaging, and printed marketing collateral.
• Messaging and Tone of Voice: Develop comprehensive guidelines for brand communication. This encompasses defining messaging pillars, establishing a consistent tone of voice, creating effective content patterns, and setting standards for microcopy to ensure clarity and brand alignment across all user touchpoints.
• Conceptual Exploration and Art Direction: Lead the conceptualization phase for new brand initiatives, driving art direction to explore innovative visual solutions that align with Fuse Energy's mission of energy abundance.
• End-to-End Design Execution: Manage the complete design lifecycle from initial concept and art direction through to detailed design execution and implementation across various platforms.

📝 Enhancement Note: The listing emphasizes the "first Brand Designer" role, implying significant autonomy and influence. Responsibilities are framed around establishing and evolving the brand, suggesting a need for strategic thinking and proactive initiative beyond typical design execution.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent knowledge and practical application in graphic design, visual communication, or a related field is essential.

Experience: 5-10 years of dedicated experience in brand design, with a significant focus on consumer-facing digital products and comprehensive brand system development.

Required Skills:

• Brand System Expertise: Proven ability to build, evolve, and maintain robust brand systems, including typography, color theory, iconography, and illustration.
• Visual Language Definition: Strong command over defining visual language for digital platforms (web, mobile), including UI components and interaction states.
• Cross-Platform Application: Demonstrated experience applying brand guidelines across diverse media such as digital, motion, hardware interfaces, packaging, and print.
• Messaging & Tone of Voice: Skill in establishing messaging principles, tone guidelines, and content patterns for consistent brand communication.
• Craft and Detail Orientation: Exceptional attention to detail and a keen eye for aesthetics, composition, and consistency in all visual outputs.
• Figma Proficiency: Expert-level command of Figma for design, prototyping, and collaboration is a non-negotiable requirement.
• Conceptualization & Art Direction: Ability to translate abstract concepts into cohesive visual systems and provide strong art direction.
• End-to-End Design Process: Track record of managing design projects from conceptualization through to final execution.
• Excellent Written Communication: Ability to articulate design concepts and rationale clearly and effectively.

Preferred Skills:

• Motion Design: Proficiency in creating dynamic and engaging motion graphics that enhance brand storytelling.
• 3D Design: Advanced knowledge in 3D software such as Cinema 4D (C4D), Houdini, or compositing techniques for creating immersive visuals.
• Illustration: Strong illustration skills to develop custom visual assets that align with the brand's aesthetic.
• Copywriting: Experience in crafting compelling brand messaging and microcopy that complements visual design.
• Photography: Familiarity with photography principles for art direction or asset creation.

📝 Enhancement Note: The emphasis on Figma as "non-negotiable" highlights its central role in the design workflow. The "bonus" skills point towards areas where candidates can differentiate themselves, particularly in 3D and motion, which can be crucial for a brand focused on innovation and energy abundance.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand System Showcase: A dedicated section demonstrating the development and application of comprehensive brand systems for at least one consumer-facing digital product. This should include examples of typography, color palettes, iconography, and illustration guidelines.
• Digital UI/UX Design: Examples of UI components, interaction states, and scalable design patterns created for web or mobile applications, showcasing a strong understanding of user interface design principles.
• Cross-Platform Application Examples: Visuals demonstrating how the brand was successfully extended across different media, such as packaging design, motion graphics snippets, or marketing collateral.
• Messaging & Tone of Voice Examples: Samples of brand messaging, content patterns, or microcopy that reflect a clear and consistent brand voice.
• Conceptual Exploration: Art direction examples or mood boards that illustrate the process of translating abstract concepts into visual strategies.

Process Documentation:

• Brand Evolution Case Studies: Detailed case studies that outline the process of taking a brand from conceptualization through to execution, highlighting key decisions and challenges overcome.
• System Scalability Explanation: Clear articulation of how the designed brand systems are modular, scalable, and maintainable for future growth and diverse applications.
• Figma Workflow Demonstration: Evidence of proficiency in Figma, potentially including examples of design systems within Figma, interactive prototypes, or collaborative workflows.

📝 Enhancement Note: Given this is the first Brand Designer role, the portfolio needs to strongly showcase the candidate's ability to establish and own a brand system from the ground up, not just maintain an existing one. Demonstrating strategic thinking behind design choices and scalability is paramount.

💵 Compensation & Benefits

Salary Range: For a Brand Designer with 5-10 years of experience in Dubai, UAE, the estimated annual salary range is typically between AED 200,000 to AED 350,000 (approximately USD 54,500 to USD 95,300). This estimate considers the mid-to-senior level experience, the specialized nature of brand design, and the cost of living in Dubai.

Benefits:

• Competitive Salary: A strong base salary reflecting industry standards and the candidate's experience.
• Equity Sign-On Bonus: A significant incentive package that includes company equity, aligning the candidate's success with the company's growth.
• Biannual Bonus Scheme: Performance-based bonuses distributed twice a year, rewarding contributions and achievements.
• Fully Expensed Tech: Provision of high-quality technology equipment tailored to the designer's needs, ensuring optimal productivity.
• Paid Annual Leave: Standard paid time off to ensure work-life balance and employee well-being.
• Breakfast and Dinner Allowance: A practical allowance for meals, particularly beneficial for office-based employees, contributing to daily convenience.

Working Hours: Standard full-time working hours are assumed to be approximately 40 hours per week, with potential for flexibility depending on project demands and team needs. The specific daily schedule will be confirmed during the hiring process.

📝 Enhancement Note: The salary range is an estimate based on general market data for experienced design professionals in Dubai. Specific compensation will depend on the candidate's exact experience, skill set, and negotiation. The equity component is a significant draw, indicating a high-growth startup environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Renewable Energy (Generation, Trading, Consumer Products) and Technology. Fuse Energy aims to disrupt the energy market by integrating generation, trading, and direct-to-consumer offerings, leveraging technology and financial innovation.

Company Size: The company has secured substantial funding ($100M) and is growing rapidly. While specific employee numbers aren't provided, the mention of a "small team" where "design leads product" suggests a lean, agile, and product-centric startup environment.

Founded: The founding date is not specified, but the substantial funding round indicates a relatively young, fast-growing company focused on innovation and market disruption.

Team Structure:

• Design Team: Comprised of experienced designers from reputable firms (Pentagram, Bakken & Bæck) and tech companies (Revolut), covering visual, motion, 3D, product, and web design. This indicates a high-calibre, multi-disciplinary design function.
• Cross-Functional Collaboration: The Brand Designer will work directly with the CEO (ex-Revolut), engineering, trading, and operations teams, emphasizing a collaborative and integrated approach to product and brand development.
• Product-Led Design: The statement "Small team. Design leads product here, not PMs" highlights a culture where design thinking and execution are central to product strategy and development, offering significant influence to design leadership.

Methodology:

• Data-Driven Innovation: While not explicitly stated for design, the company's core business (real-time power trading, smart energy usage) implies a strong reliance on data and analytics to drive decisions and optimize performance.
• Agile Development: The startup environment and focus on rapid growth suggest an agile approach to product development, where design plays a key role in iterating and delivering value quickly.
• Customer-Centricity: The direct-to-consumer model and focus on passing savings to customers indicate a strong emphasis on understanding and serving customer needs.

Company Website: https://fuseenergy.com/ (Inferred from domain_derived)

📝 Enhancement Note: The company description paints a picture of an ambitious, well-funded startup with a clear mission to innovate within the energy sector. The emphasis on design's leadership role is a significant cultural indicator for potential candidates.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "first Brand Designer," indicating a mid-to-senior level position with the potential to build and lead the brand design function. It offers significant autonomy and the opportunity to shape the company's visual identity from its early stages.

Reporting Structure: The Brand Designer will report directly to the CEO, a testament to the strategic importance placed on brand and design within the organization. This direct line of communication offers high visibility and influence.

Operations Impact: The Brand Designer will have a direct and profound impact on Fuse Energy's market perception, customer acquisition, and overall brand equity. By translating the company's innovative energy solutions into compelling visual narratives, the role is critical to communicating value and driving business growth. The design will be foundational to all consumer touchpoints, from digital platforms to physical products.

Growth Opportunities:

• Leadership Development: As the first Brand Designer, there's a clear path to potentially building and managing a design team as the company scales. This involves mentorship, strategic planning, and team building.
• Strategic Influence: Direct reporting to the CEO and the "design leads product" philosophy provide ample opportunities to influence product strategy, marketing initiatives, and overall company direction through design leadership.
• Skill Expansion: The "bonus" skills (3D, motion, illustration, copywriting) offer avenues for professional development and specialization within the role, allowing the designer to broaden their expertise in a dynamic environment.
• Industry Impact: Contributing to a company aiming to revolutionize the energy sector offers the chance to be part of a significant industry shift, with designs having a tangible impact on sustainability and consumer empowerment.

📝 Enhancement Note: The "first Brand Designer" status is key. It implies a ground-floor opportunity where the individual can define processes, build foundational assets, and grow with the company, potentially leading to a Head of Brand Design or similar senior leadership role.

🌐 Work Environment

Office Type: The role is primarily specified as "On-site" in Dubai, suggesting a physical office environment where collaboration and team interaction are valued. The "TELECOMMUTE" location_type might indicate some flexibility or a hybrid model is possible, but the primary expectation appears to be office-based.

Office Location(s): Dubai, United Arab Emirates. This location offers a vibrant, international business hub with a strong focus on innovation and technology.

Workspace Context:

• Collaborative Atmosphere: The design team comprises individuals from diverse backgrounds and prestigious firms, suggesting a culture of shared learning, constructive critique, and collaborative problem-solving.
• Resource Availability: Candidates will receive "fully expensed tech to match your needs," ensuring access to top-tier hardware and software necessary for high-level design work.
• Direct Interaction: Regular interaction with the CEO and cross-functional teams (engineering, trading, operations) fosters an environment of direct communication, integrated workflows, and shared purpose.
• Design-Centric Culture: The emphasis that "design leads product" indicates a workspace where design thinking is respected, integrated into strategic decision-making, and given the autonomy to drive product direction.

Work Schedule: A standard full-time work schedule (approximately 40 hours per week) is anticipated. While the primary expectation is on-site, the "TELECOMMUTE" designation for location_type might suggest some degree of flexibility regarding remote work within the UAE, which should be clarified.

📝 Enhancement Note: The on-site requirement in Dubai, coupled with the international backgrounds of the design team, points towards a dynamic, global-minded, and highly collaborative office environment. The provision of top-tier tech underscores the company's commitment to design excellence.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of the candidate's resume and portfolio to assess alignment with required skills and experience.
• Portfolio Presentation & Discussion: Candidates will likely present their portfolio, focusing on key brand system development and consumer digital product design projects. This stage will involve discussions about their design process, strategic thinking, and how they translate concepts into visual systems.
• Technical/Skills Assessment: Practical exercises or discussions focusing on Figma proficiency, understanding of visual language, and ability to articulate brand strategy.
• Cross-Functional/Leadership Interviews: Meetings with the CEO and potentially other key stakeholders from engineering, trading, or operations to assess cultural fit, communication skills, and strategic alignment.
• Final Evaluation: Assessment based on design craft, strategic thinking, communication abilities, cultural fit, and potential for long-term impact.

Portfolio Review Tips:

• Showcase Brand System Mastery: Clearly articulate the process behind building and evolving brand systems. Highlight the strategic rationale for choices in typography, color, and visual style.
• Demonstrate Digital Product Design: Include examples of UI components, interaction states, and scalable patterns for web and mobile. Explain how these elements support the overall brand and user experience.
• Illustrate Cross-Platform Thinking: Provide visuals that show how the brand is consistently applied across different media (digital, print, packaging, motion).
• Highlight Conceptualization & Art Direction: Showcase projects where you led the conceptualization and art direction, demonstrating your ability to translate abstract ideas into compelling visual narratives.
• Emphasize Figma Expertise: Be prepared to discuss your advanced Figma workflows, including design system implementation, prototyping, and collaborative features.
• Tell a Story: Structure your portfolio presentations to tell a clear narrative about each project, focusing on the problem, your approach, your role, and the impact of your design.

Challenge Preparation:

• Brand System Design Exercise: Be prepared for a potential design challenge focused on extending or defining elements of Fuse Energy's brand, perhaps for a new product feature or marketing campaign.
• Figma Proficiency Test: Expect tasks that require demonstrating advanced Figma skills, such as creating components, setting up a mini-design system, or rapidly prototyping an interface.
• Conceptual Problem-Solving: Prepare to discuss how you would approach translating the concept of "energy abundance" into visual elements for a specific touchpoint.

📝 Enhancement Note: The "first Brand Designer" status means the portfolio must be exceptionally strong in demonstrating the ability to create and define foundational brand elements, rather than just refine existing ones. Direct reporting to the CEO implies a need to articulate strategic value clearly.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Explicitly stated as a "non-negotiable" requirement, indicating it's the core tool for UI design, prototyping, and design system management.
• Adobe Creative Suite: Likely essential for broader graphic design tasks, illustration, photo editing, and potentially motion graphics (e.g., Photoshop, Illustrator, After Effects).

Analytics & Reporting:

• While not directly a designer's tool, an understanding of how design impacts user behavior and conversion rates is valuable. Familiarity with analytics dashboards (e.g., Google Analytics, Mixpanel) might be beneficial for understanding design performance.

CRM & Automation:

• Not directly relevant to the Brand Designer role, but an awareness of how brand assets are utilized within marketing automation platforms or CRM systems could be a plus.

Preferred/Bonus Tools:

• 3D Software: Cinema 4D (C4D), Houdini for creating advanced visual assets.
• Compositing Software: For integrating 3D elements or advanced visual effects.
• Illustration Software: Beyond Adobe Illustrator, potentially Procreate or similar.
• Prototyping Tools: While Figma is primary, familiarity with others like Principle or Framer could be useful for advanced motion prototyping.

📝 Enhancement Note: The strong emphasis on Figma is critical. Candidates should be prepared to showcase their mastery of Figma's advanced features, including design systems, component libraries, and collaborative workflows, as this will be central to their daily work.

👥 Team Culture & Values

Operations Values:

• Innovation & Disruption: A core value, evident in Fuse Energy's mission to revolutionize the energy sector with technology and direct-to-consumer models.
• Customer-Centricity: Focused on delivering value and savings directly to consumers, implying a strong understanding of customer needs and user experience.
• Data-Driven Decision Making: Implied by the nature of energy trading and smart usage, suggesting a preference for measurable outcomes and performance optimization.
• Excellence & Craftsmanship: The caliber of the design team (Pentagram, Revolut alumni) points to a high standard for design quality and execution.
• Agility & Speed: As a fast-growing, well-funded startup, a culture of rapid iteration, adaptability, and efficient execution is likely.

Collaboration Style:

• Design-Led Product Development: A philosophy where design plays a central, leading role in product strategy and execution, fostering close collaboration between design and leadership.
• Cross-Functional Integration: Close working relationships with CEO, engineering, trading, and operations teams are expected, requiring strong communication and teamwork skills.
• Constructive Critique: A team with experienced designers from top firms likely fosters an environment where feedback and critique are valued for continuous improvement.
• Shared Vision: Working towards a common goal of building a major renewable energy company requires a shared commitment to the company's mission and values.

📝 Enhancement Note: The "design leads product" mantra is a significant cultural indicator. It suggests that designers are not just executors but strategic partners, expected to contribute to product vision and business outcomes.

⚡ Challenges & Growth Opportunities

Challenges:

• Establishing a New Brand Identity: As the first Brand Designer, the primary challenge will be to define and build Fuse Energy's brand system from the ground up, ensuring it accurately reflects the company's innovative mission and appeals to its target audience.
• Balancing Innovation and Consistency: Creating a visually distinctive brand for an innovative company while ensuring it remains scalable, consistent across all touchpoints, and easily maintainable.
• Cross-Functional Alignment: Effectively collaborating with diverse teams (engineering, trading, operations) to ensure brand consistency and design integration across all product and business functions.
• Rapid Growth Environment: Adapting to the fast-paced, evolving nature of a well-funded startup, requiring agility and the ability to manage multiple priorities effectively.
• Defining Design Processes: As the first designer, establishing best practices, workflows, and standards for brand design within the organization.

Learning & Development Opportunities:

• Brand Leadership: Opportunity to grow into a leadership role, potentially building and managing a design team as the company scales.
• Strategic Impact: Directly influence product strategy and company direction through design leadership, reporting to the CEO.
• Industry Innovation: Contribute to a company at the forefront of renewable energy technology and business model innovation.
• Skill Diversification: Potential to expand skills into 3D, motion graphics, illustration, or copywriting, as indicated by preferred qualifications.
• Mentorship: Learning from experienced designers from top-tier global firms and working closely with a seasoned CEO.

📝 Enhancement Note: The challenges are framed as opportunities for growth. The role is ideal for a proactive designer who thrives on building foundational elements, influencing strategy, and developing leadership skills in a high-impact environment.

💡 Interview Preparation

Strategy Questions:

• "How would you approach building a brand system for a company focused on 'energy abundance'?" (Focus on translating abstract concepts into visual elements, defining key brand pillars.)
• "Describe your process for defining messaging principles and tone of voice for a consumer-facing tech company." (Emphasize research, target audience understanding, and iterative refinement.)
• "How do you ensure brand consistency across diverse platforms like digital, print, and hardware interfaces?" (Discuss brand guidelines, asset management, and cross-functional collaboration.)
• "Walk us through a project where you took a brand from conceptual exploration to end-to-end execution. What were the key decisions and challenges?" (Prepare a strong case study with clear problem/solution framing.)

Company & Culture Questions:

• "What excites you about Fuse Energy's mission and the renewable energy sector?" (Research the company's mission, values, and the broader energy market.)
• "How do you see design leading product development in a startup environment?" (Discuss your understanding of design's strategic role and how you would collaborate with leadership.)
• "Describe your experience working with engineers and operations teams. How do you ensure smooth collaboration and integration of design assets?" (Highlight your communication and stakeholder management skills.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly articulate the problem, your role, the strategic objectives, your design process, key decisions, challenges, and the final outcome/impact.
• Focus on Brand System & Digital UI: Dedicate significant time to showcasing your expertise in building brand systems and designing for digital products. Explain the rationale behind your visual choices.
• Demonstrate Figma Mastery: Be ready to briefly showcase your Figma workflow, perhaps through a live demo or by highlighting complex components or interactive prototypes.
• Articulate "Energy Abundance": Be prepared to discuss how you would visually represent this core concept for Fuse Energy.
• Quantify Impact (if possible): If any of your past projects had measurable results (e.g., improved user engagement, brand recognition), highlight these metrics.

📝 Enhancement Note: Given the direct reporting to the CEO and the "design leads product" culture, interviewers will be looking for strategic thinking, strong communication skills, and the ability to articulate design's business value, not just aesthetic prowess.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on Workable.
• Tailor Your Resume: Highlight experience in brand system development, consumer digital products, and proficiency with Figma. Quantify achievements where possible.
• Curate Your Portfolio: Focus on showcasing 2-3 of your strongest projects that demonstrate end-to-end brand system development and digital UI/UX design for consumer-facing products. Ensure your portfolio clearly articulates your process and strategic thinking.
• Prepare Your Pitch: Be ready to articulate why you are excited about Fuse Energy's mission and how your skills align with the role of the "first Brand Designer." Practice presenting your portfolio concisely and effectively.
• Research Fuse Energy: Understand their current brand (if any), their mission, and their position in the renewable energy market. Think about how you can contribute to their visual identity and brand experience.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---