Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: DOSS

Location: San Francisco, California, United States

Job Type: FULL_TIME

Category: Marketing Operations / Brand & Creative

Date Posted: April 24, 2026

Experience Level: Mid-Senior Level (3-6 years)

Remote Status: On-site

🚀 Role Summary

• Lead the evolution of DOSS's visual identity and brand voice to elevate its market presence and perception.

• Develop and maintain a comprehensive design system to ensure brand consistency and scalability across all digital and physical touchpoints.

• Create high-impact campaign creative for paid channels and marketing initiatives, driving engagement and pipeline generation.

• Design essential sales collateral and marketing assets that support go-to-market strategies and field enablement.

• Collaborate closely with Product Marketing, Growth, and Partnerships teams to align brand execution with business objectives and drive impactful GTM campaigns.

📝 Enhancement Note: This role is positioned as a critical brand guardian within a fast-growing B2B SaaS company, requiring a blend of strategic vision and hands-on execution to bridge the gap between current traction and brand perception. The emphasis on "creative director + maker" suggests a need for an individual who can both define the brand's aesthetic and personally produce high-quality design assets.

📈 Primary Responsibilities

• Visual Identity Evolution: Develop, refine, and maintain DOSS’s core visual identity, brand guidelines, and overall brand aesthetic to reflect the company's innovative "Operations Cloud" platform.

• Design System Development: Architect and manage a scalable design system, ensuring consistency, efficiency, and brand coherence across all marketing materials, web properties, and digital assets.

• Campaign Creative Production: Design compelling and performance-driven creative assets for all paid media channels (Google, LinkedIn, social display), with a focus on refreshing monthly to maintain campaign effectiveness.

• Sales & Marketing Collateral: Produce a range of sales enablement materials including pitch decks, one-pagers, battlecards, and customer story layouts, ensuring they are visually aligned with the brand and effectively communicate value propositions.

• Cross-Functional Asset Design: Create visual assets for event marketing, field initiatives, and partnerships, encompassing booth designs, signage, swag concepts, and event-specific web pages.

• Brand Consistency Oversight: Ensure visual consistency and adherence to brand standards across all company touchpoints, including website, email marketing, social media, print materials, and physical events.

• Signature Campaign Conception: Conceptualize and design at least one signature visual campaign per quarter that is original, creative, and memorable, aiming to significantly elevate brand recognition and impact.

• Asset Library Management: Build and maintain a centralized, organized design system and asset library for the marketing team, facilitating efficient access and utilization of brand assets.

📝 Enhancement Note: The responsibility to "refresh monthly" for campaign creative and "concept and design 1 signature visual campaign per quarter" highlights a need for a designer who can balance iterative, data-informed design with bold, strategic brand initiatives. This implies a dynamic workflow where rapid iteration on performance assets coexists with longer-term, high-concept campaign development.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communication, or a related field, or equivalent practical experience.

Experience: 3–6 years of dedicated design experience, with a significant focus on B2B SaaS environments.

Required Skills:

• Brand Identity Development: Proven ability to build or significantly evolve a visual identity, not merely maintain existing assets.

• Digital Design Expertise: Strong proficiency in designing and shipping marketing websites, landing pages, and campaign-specific digital experiences.

• B2B SaaS Design: Demonstrated experience designing for B2B SaaS products, understanding industry nuances and target audience engagement.

• Marketing & Campaign Creative: Experience creating effective ad creative for platforms like Google, LinkedIn, and social display networks.

• Design Systems Thinking: Ability to create and manage scalable design systems, ensuring brand consistency and efficiency.

• Figma Proficiency: Advanced skills in Figma for design, prototyping, and collaboration.

• Visual Taste & Craft: A strong sense of visual aesthetics with a bias towards distinctive and impactful design.

• Iterative Design Approach: Capability to ship initial versions quickly and refine based on feedback and performance data.

• Cross-Functional Collaboration: Proven ability to work effectively with Product Marketing, Growth, Partnerships, and other GTM teams.

Preferred Skills:

• Motion Graphics/Video: Familiarity with motion design or video editing tools to enhance brand storytelling.

• Web Development Fundamentals: Basic understanding of front-end web development principles to inform design decisions.

• Data-Informed Design: Experience using analytics and performance data to iterate and optimize designs.

📝 Enhancement Note: The experience requirement of "3-6 years" coupled with the "B2B SaaS" focus suggests the company is seeking a designer who has moved beyond junior-level execution and can operate with a degree of autonomy, driving brand initiatives. The emphasis on "building or evolving" an identity points towards a need for strategic brand thinking, not just execution of established rules.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand Identity Case Studies: Showcase examples of building or significantly evolving a visual identity for a brand, detailing the process, rationale, and outcomes.

• Digital Marketing & Web Design: Include examples of marketing websites, landing pages, and campaign creative, highlighting design choices that drove engagement or conversion.

• Design System Examples: Present work on design systems, demonstrating scalability, component structure, and implementation guidance.

• B2B SaaS Context: Ensure portfolio pieces clearly reflect experience within the B2B SaaS landscape, showcasing an understanding of its unique design challenges and opportunities.

• Visual Consistency Examples: Provide instances where you've maintained or enforced visual consistency across multiple touchpoints or platforms.

Process Documentation:

• Brand Evolution Process: Detail your methodology for researching, conceptualizing, and executing a brand identity evolution.

• Design System Implementation: Explain your approach to building, documenting, and socializing a design system.

• Campaign Creative Workflow: Illustrate your process for developing campaign creative from brief to final asset, including iteration and optimization.

• Cross-Functional Collaboration: Demonstrate how you integrate feedback and collaborate with other teams (e.g., Product Marketing, Growth) to achieve shared goals.

📝 Enhancement Note: The emphasis on a "portfolio that shows both brand and digital work" and the specific mention of "building or evolving a visual identity" means candidates need to present a curated selection that clearly demonstrates strategic brand thinking and hands-on execution in both identity creation and digital application, not just a collection of disparate projects.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Brand Designer with 3-6 years of experience in San Francisco, CA, the estimated salary range for this role is $110,000 - $150,000 annually. This estimate accounts for the competitive market in San Francisco, the specific requirements of a B2B SaaS environment, and the strategic importance of the brand function.

Benefits:

• Competitive Salary & Equity: Offering a strong base salary and meaningful equity participation.

• Comprehensive Health Coverage: 100% coverage for individuals for premium medical, dental, and vision insurance.

• Retirement Savings: 401(k) plan with immediate eligibility.

• On-site Dining: Daily lunch provided in the office, with dinner available when needed.

• Flexible Time Off: Generous and flexible/unlimited Paid Time Off (PTO) policy.

• Commuter Support: Stipends for BART, MUNI, or CalTrain to ease commuting.

• Equipment Allowance: Stipend for necessary work equipment.

• Wellness & Fitness: A dedicated stipend for wellness and fitness activities.

• Parental Leave: Generous parental leave policy to support new parents.

• Relocation Assistance: Support for candidates relocating to San Francisco.

Working Hours: Standard full-time position, approximately 40 hours per week, with the expectation of on-site presence in San Francisco.

📝 Enhancement Note: The salary estimation is based on aggregated data from reputable salary aggregators for Brand Designers in San Francisco, factoring in the B2B SaaS industry and the specified experience level. The benefits package is comprehensive and aligns with typical offerings for well-funded tech startups in competitive markets.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software / Operations Cloud Platform (B2B SaaS)

Company Size: The company has recently raised a $55M Series B, indicating significant growth and likely a team size that supports rapid scaling, potentially in the range of 50-200 employees, but with ambitions to grow further.

Founded: DOSS was founded with a vision to modernize operations management for physical product businesses, aiming to replace outdated ERP systems and spreadsheet-based chaos with an AI-native platform.

Team Structure:

• Marketing Team Integration: The Brand Designer will work closely with Product Marketing, Growth, and Partnerships teams, indicating a collaborative GTM structure.

• Cross-Functional Collaboration: The role emphasizes collaboration across various departments, requiring strong communication and partnership skills.

• Lean & Agile Environment: Given the Series B funding and focus on rapid growth, expect a dynamic and agile team environment where individuals are expected to be proactive and adaptable.

Methodology:

• AI-Native Platform: DOSS is building an AI-native platform, suggesting a data-driven and technologically advanced approach to its product and operations.

• Agile Development & Iteration: The company's focus on "fast time-to-value" and "adaptable as a business evolves" implies an agile methodology in both product development and marketing execution.

• Data-Driven Decision Making: The mention of "performance data" in design optimization suggests a culture that values metrics and evidence in decision-making.

Company Website: https://www.doss.com/

📝 Enhancement Note: The company's positioning as an "Operations Cloud" for physical product businesses, replacing ERPs with an "AI-native platform," suggests a focus on innovation and disrupting traditional enterprise software. The Series B funding implies a phase of aggressive growth and market penetration, where brand perception is critical.

📈 Career & Growth Analysis

Operations Career Level: This role is for a Mid-Senior Level Designer, expected to operate with significant autonomy and strategic input on brand direction. It's a key individual contributor role with the potential to shape the company's visual narrative.

Reporting Structure: The Brand Designer will likely report to a Head of Marketing, Director of Marketing, or a similar senior marketing leadership role, working closely with Product Marketing and Growth teams.

Operations Impact: The Brand Designer's impact is directly tied to shaping DOSS's market perception, influencing lead generation through compelling creative, and establishing a strong, memorable brand identity. This role is crucial for communicating the company's value proposition and differentiating it in the competitive B2B SaaS landscape.

Growth Opportunities:

• Brand Leadership: Potential to grow into a Lead Brand Designer or Art Director role as the company scales, managing design projects and potentially a small team.

• Skill Specialization: Opportunity to deepen expertise in specific areas like motion design, web design systems, or campaign strategy through project involvement.

• Strategic Influence: Gain experience contributing to high-level marketing and brand strategy discussions, influencing the company's go-to-market approach.

• Industry Exposure: Work with cutting-edge AI and operations technology, building a portfolio relevant to a high-growth tech sector.

📝 Enhancement Note: The role is positioned as the primary owner of DOSS's visual brand. This offers significant opportunity for growth in terms of strategic influence and leadership within the marketing function, especially as the company scales post-Series B. The emphasis on "evolving" the identity suggests a chance to leave a significant, long-term mark on the company's visual legacy.

🌐 Work Environment

Office Type: The company specifies an "In-office culture in San Francisco," indicating a preference for on-site work and a collaborative office environment. The provision of daily lunch further supports this.

Office Location(s): San Francisco, California, United States. Specific office details would be provided upon inquiry or during the interview process, but expect a typical tech office setting.

Workspace Context:

• Collaborative Hub: The on-site culture suggests a space designed for team interaction, brainstorming, and cross-functional collaboration.

• Tooling & Technology: Access to necessary design software (Figma, potentially motion/video tools) and equipment, supported by stipends.

• Team Interaction: Opportunities for direct interaction with Product Marketing, Growth, Partnerships, and other stakeholders, fostering a dynamic and integrated work environment.

Work Schedule: Full-time, approximately 40 hours per week, with an on-site expectation. Flexibility may be present within the standard work week, but the emphasis is on in-office presence.

📝 Enhancement Note: The explicit mention of an "in-office culture" and daily lunch points to a company that values in-person collaboration and team cohesion. For a designer, this can mean more spontaneous feedback, easier cross-functional alignment, and a more tangible sense of team.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and design aesthetic alignment.

• Portfolio Presentation & Discussion: A session where the candidate presents their portfolio, discusses key projects, their design process, and how they would approach DOSS's brand challenges. This is where strategic thinking and execution capabilities are evaluated.

• Skills Assessment/Design Challenge: Potential for a small, focused design challenge or exercise to evaluate specific skills (e.g., iterating on an existing concept, designing a campaign ad).

• Cross-Functional Interviews: Meetings with key stakeholders from Product Marketing, Growth, and potentially leadership to assess collaboration style, communication skills, and cultural fit.

• Final Interview: Discussion with hiring manager or senior leadership to finalize assessment and discuss role expectations.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 projects that best showcase your ability to build/evolve brand identity, design for B2B SaaS, execute digital campaigns, and manage design systems.

• Tell a Story: For each project, clearly articulate the problem, your role, your process, key decisions made, and the measurable impact or outcome. Use visuals to support your narrative.

• Highlight B2B SaaS Relevance: Emphasize projects that demonstrate an understanding of B2B audiences, sales cycles, and the unique challenges of marketing technical products.

• Showcase Systems Thinking: If you have a design system project, clearly explain its structure, scalability, and how it benefits efficiency and brand consistency.

• Address the "Maker" Aspect: Include examples of polished, executed creative assets, not just conceptual work.

• Prepare for DOSS's Context: Research DOSS, their product, current brand presence, and competitors. Be ready to articulate how your skills and vision align with their ambition, referencing their Series B funding and "Operations Cloud" mission.

Challenge Preparation:

• Understand DOSS's Brand: Analyze their current website, marketing materials, and competitive landscape. Identify areas for brand enhancement.

• Think Iteratively: Be prepared to discuss how you'd approach rapid iteration on campaign creative based on performance data.

• Focus on Impact: Frame your responses around how design decisions drive business outcomes like engagement, pipeline, and brand recognition.

📝 Enhancement Note: The interview process is likely to be rigorous, focusing heavily on portfolio quality and the candidate's ability to articulate their strategic approach to brand building in a B2B SaaS context. Candidates should be prepared to "sell" their vision for DOSS's brand and demonstrate how they can execute it.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, collaboration, and design system management.

• Adobe Creative Suite: Likely required for advanced image editing (Photoshop), vector graphics (Illustrator), and potentially motion graphics (After Effects) or video editing (Premiere Pro).

• Presentation Software: Tools like Google Slides or PowerPoint for creating sales collateral and pitch decks.

Analytics & Reporting:

• Web Analytics Tools: Familiarity with tools like Google Analytics or Amplitude to understand website performance and user behavior, informing design optimization.

• Ad Platform Analytics: Understanding how to interpret data from Google Ads, LinkedIn Ads, etc., to optimize campaign creative.

CRM & Automation:

• Familiarity with CRM: Understanding how marketing collateral and campaigns integrate with CRM systems (like Salesforce or HubSpot) for lead tracking and management.

• Marketing Automation Platforms: Awareness of how designs are implemented within email marketing tools (e.g., HubSpot, Marketo) or marketing automation workflows.

📝 Enhancement Note: Proficiency in Figma is explicitly stated. While Adobe Creative Suite is not mentioned, it is a standard expectation for brand designers. The role's cross-functional nature implies an understanding of how design assets feed into broader marketing and sales technology stacks.

👥 Team Culture & Values

Operations Values:

• High Craft & Distinction: A strong emphasis on visual taste and creating distinctive, memorable design that stands out, rather than playing it safe.

• Speed & Iteration: A bias towards shipping quickly and iterating based on feedback and data, reflecting an agile and performance-oriented mindset.

• Systems Thinking: Valuing the creation of scalable design systems over one-off assets, promoting efficiency and consistency.

• Collaboration & Elevation: A culture where designers are expected to work collaboratively across teams, elevating the work of others and contributing to a cohesive brand message.

• Data-Informed Creativity: While opinionated, the team values feedback and data to refine creative output, balancing strong aesthetic vision with measurable results.

Collaboration Style:

• Integrated GTM: Close partnership with Product Marketing, Growth, and Partnerships, requiring proactive communication and alignment.

• Feedback Loop: An environment where design feedback is actively sought and incorporated, demonstrating humility alongside strong opinions.

• Shared Ownership: The marketing team likely operates with a sense of shared responsibility for brand messaging and campaign success.

📝 Enhancement Note: The description highlights a "creative director + maker" mentality alongside a "systems thinker" approach. This suggests a culture that values both strategic vision and meticulous execution, with a strong emphasis on collaboration and iterative improvement within a fast-paced environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Bridging the Brand Gap: The primary challenge is to elevate the brand's visual presence to match the company's strong traction ($3.5M ARR, $55M Series B, Intuit partnership). This requires moving from functional to aspirational branding.

• Balancing Iteration and Innovation: Effectively managing the need for rapid, data-driven campaign creative refreshes while also developing original, high-concept signature campaigns.

• Maintaining Consistency Across Surfaces: Ensuring a cohesive and impactful brand experience across a wide array of touchpoints, from digital ads to event signage.

• Rapidly Evolving B2B SaaS Landscape: Adapting design strategies to a dynamic market and competitive field within the operations technology sector.

Learning & Development Opportunities:

• Strategic Brand Building: Gaining hands-on experience in shaping the brand identity of a rapidly scaling B2B SaaS company.

• Performance Marketing Design: Deepening expertise in designing creative that directly drives engagement and conversion metrics for paid channels.

• Design System Mastery: Developing advanced skills in creating and maintaining robust, scalable design systems.

• Cross-Functional Impact: Learning to effectively partner with and influence other departments like Product Marketing, Sales, and Growth to achieve business objectives.

• Industry Trends: Staying abreast of design trends and AI applications within the B2B SaaS and operations technology sectors.

📝 Enhancement Note: The core challenge is ambitious: to create a brand that "punches way above their weight class," akin to Aikido's impact in developer security. This implies a need for a designer who thrives on significant brand-building tasks and can translate business success into compelling visual narratives.

💡 Interview Preparation

Strategy Questions:

• Brand Vision: "How would you approach evolving DOSS's visual identity to match its current market traction and ambition for market leadership?" (Prepare to discuss your process for assessing current brand, identifying gaps, and proposing a strategic direction).

• Campaign Design: "Describe your process for creating high-performing ad creative for platforms like LinkedIn and Google. How do you balance distinctiveness with performance?" (Prepare to share examples of campaign creative and your iterative approach).

• Design Systems: "What are the key components of a scalable design system, and how would you implement and maintain one at DOSS?" (Be ready to discuss your experience with design systems and their benefits for efficiency and brand consistency).

• Collaboration: "How do you typically collaborate with Product Marketing and Growth teams to ensure brand alignment and campaign effectiveness?" (Prepare to share examples of successful cross-functional projects and your communication style).

Company & Culture Questions:

• Brand Ambition: "Our goal is to build a brand that's distinctive and opinionated, like Aikido. How does your design philosophy align with this?" (Research DOSS and competitors, articulate your definition of "distinctive" and "opinionated" design).

• Fast-Paced Environment: "We need to ship V1 quickly and iterate. How do you manage your workflow to balance speed with high craft?" (Discuss your time management skills and iterative design process).

• Impact Measurement: "How do you measure the success of your design work, particularly for marketing campaigns and brand initiatives?" (Be prepared to discuss metrics and how design contributes to business outcomes).

Portfolio Presentation Strategy:

• Narrative Arc: Structure your presentation with a clear beginning (problem/goal), middle (process/solutions), and end (results/impact) for each key project.

• Highlight Evolution: Focus on projects where you built or evolved an identity, showcasing your strategic thinking and execution.

• Showcase B2B SaaS: Emphasize projects relevant to B2B SaaS, demonstrating your understanding of the market.

• Demonstrate Systems Thinking: Include a section on design systems or process consistency.

• Be Ready for Critiques: Anticipate questions about your design choices and be prepared to defend them with rationale, while also showing openness to feedback.

📝 Enhancement Note: Candidates should prepare to discuss their strategic approach to brand building within a B2B SaaS context, demonstrating both creative vision and a data-driven, iterative execution style. The interview will likely assess not just design skills but also the ability to collaborate and drive impact in a fast-growing startup environment.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Preparation: Ensure your portfolio clearly showcases your experience in building/evolving visual identities, B2B SaaS design, digital campaign creative, and design systems. Tailor your case studies to highlight your strategic approach and execution capabilities.

• Resume Optimization: Update your resume to emphasize your 3-6 years of experience in B2B SaaS design, specific achievements in brand evolution, and proficiency in Figma. Use keywords from the job description.

• Interview Practice: Prepare to present your portfolio, discuss your design process, and articulate your vision for DOSS's brand. Practice answering strategy and collaboration-focused questions.

• Company Research: Thoroughly research DOSS, their product, target market, current brand presence, and competitors. Understand their $55M Series B funding and "Operations Cloud" mission to align your responses with their business goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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