Freelance Graphic Designer

📍 Job Overview

Job Title: Freelance Graphic Designer

Company: Lucy and Yak

Location: Brighton, England, United Kingdom

Job Type: CONTRACTOR

Category: Creative & Design Operations

Date Posted: 2026-05-06T08:12:37

Experience Level: 2-5 Years

Remote Status: Hybrid

🚀 Role Summary

• This is a part-time, ongoing freelance contract for a versatile Graphic Designer, focusing on supporting the creative team with a wide range of design needs across digital and physical touchpoints.

• The role requires a strong blend of digital marketing asset creation (email, social, web banners) and retail point-of-sale (POS) material design, demanding adaptability and a keen eye for brand consistency.

• A significant component of the role involves motion design and video editing, indicating a need for advanced creative skills beyond static design.

• Collaboration with the Creative Lead and existing design team is essential, emphasizing a team-oriented approach within a fast-moving creative hub.

📝 Enhancement Note: The provided job description is for a Graphic Designer role. To align with the requested output format for Revenue Operations, Sales Operations, and GTM roles, I will adapt the sections to focus on how a graphic designer's output impacts these operations areas, particularly in marketing collateral and brand presentation. This adaptation assumes the graphic designer will support GTM functions.

📈 Primary Responsibilities

• Design engaging layouts for daily email marketing campaigns and newsletters, ensuring optimal visual appeal and conversion rates for GTM initiatives.

• Create high-performing digital ad assets for paid social (Instagram, Facebook) and display advertising platforms, directly supporting customer acquisition strategies.

• Develop compelling homepage banners and other web assets to enhance user experience and drive traffic for e-commerce operations.

• Design point-of-sale (POS) materials for physical retail stores, including window decals and in-store signage, to support retail marketing and sales efforts.

• Ensure all designed assets strictly adhere to established brand guidelines, maintaining brand consistency across all customer touchpoints and marketing collateral.

• Produce motion graphics and edited video content for digital marketing channels, enhancing engagement and storytelling for GTM campaigns.

📝 Enhancement Note: These responsibilities have been framed to highlight their direct impact on Go-To-Market (GTM) operations, emphasizing how design output supports marketing, sales, and customer engagement strategies.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a formal education in Graphic Design, Visual Communications, or a related field is typically expected for this level of creative role.

Experience: 3+ years in a graphic design role, with demonstrated experience in both agency and in-house environments.

Required Skills:

• Mastery of Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign, for creating diverse marketing collateral.

• Proven proficiency in motion design and video editing, essential for creating dynamic digital assets.

• Strong understanding of designing for both digital (pixels, aspect ratios, file compression) and print (bleed, margins) mediums.

• Ability to maintain brand consistency across a wide array of design outputs.

• Experience in designing digital marketing assets, including email campaigns, web banners, and social media ads.

• Experience designing physical retail and POS materials.

Preferred Skills:

• Familiarity with Figma for collaborative design workflows.

• Experience with email marketing platforms such as Klaviyo, for designing within specific campaign contexts.

• Understanding of user interface (UI) design principles for web assets.

📝 Enhancement Note: The required skills have been interpreted from the "Ideal Candidate" section, with a focus on technical proficiency and versatility critical for supporting dynamic GTM operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a diverse range of design projects, with a strong emphasis on digital marketing assets (email, social ads, web banners) and retail/POS materials.

• Case studies demonstrating successful application of motion design and video editing for marketing campaigns.

• Examples that highlight the ability to maintain brand consistency and adapt designs for different platforms and mediums.

Process Documentation:

• While not explicitly stated, candidates should be prepared to discuss their design process, including brief interpretation, concept development, iteration, and final delivery.

• Ability to articulate how design decisions align with marketing objectives and GTM strategies.

• Documentation of workflow for creating and managing digital assets for various marketing channels.

📝 Enhancement Note: Portfolio requirements are inferred based on the nature of the role and the "To Apply" section, focusing on demonstrating practical skills and process adherence relevant to supporting GTM functions.

💵 Compensation & Benefits

Salary Range: As a freelance, part-time role (2 days/week), the compensation will be based on day rates. For Brighton, UK, freelance graphic designers with 3+ years of experience and specialized skills (like motion design) can expect day rates ranging from £250 - £450, depending on experience, portfolio strength, and specific project demands. This estimate is based on industry benchmarks for freelance creative professionals in the UK.

Benefits:

• Flexible working arrangement with the option for remote work, providing work-life balance.

• Opportunity to work with a recognized and growing ethical fashion brand.

• Collaborative and creative team environment in a vibrant Brighton office (optional, with 2 days/week in-office expectation).

• Ongoing, open-ended contract with no set end date, offering stable freelance work.

• Exposure to a wide variety of design projects across digital and physical retail.

Working Hours: Approximately 2 days per week, totaling around 16 hours. The specific schedule can be agreed upon, with an ideal expectation of being available to come into the Brighton office twice a week for in-person collaboration.

📝 Enhancement Note: Salary range is an estimate based on typical freelance day rates in the Brighton area for this experience level and skill set. Benefits are derived from the job description's emphasis on flexibility and company culture.

🎯 Team & Company Context

🏢 Company Culture

Industry: Ethical fashion and lifestyle apparel, with a strong focus on sustainability and community engagement.

Company Size: Lucy and Yak is a growing company, likely in the small to medium-sized business (SMB) range, fostering a dynamic and fast-paced environment.

Founded: Founded in 2017, Lucy and Yak has rapidly established itself as a popular brand known for its distinctive dungarees and commitment to ethical production.

Team Structure:

• The Graphic Designer will report to the Creative Lead.

• They will work closely with two full-time Graphic Designers, forming a small, integrated design pod.

Methodology:

• Data-driven design decisions, particularly for digital marketing assets like ads and emails, aiming for high performance and conversion.

• Emphasis on maintaining brand integrity and visual storytelling across all communications.

• Agile and responsive creative process to meet the demands of a fast-moving consumer brand.

Company Website: https://careers.lucyandyak.com

📝 Enhancement Note: Company context is drawn from the brand's known identity and the provided job description details, focusing on how these elements shape the creative operations environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a specialized freelance contributor, offering significant autonomy and project variety rather than a traditional hierarchical career ladder within the company. It's ideal for an experienced designer looking to supplement their workload or focus on specific project types.

Reporting Structure: Reports directly to the Creative Lead, indicating clear direction and feedback channels. Works collaboratively within a small design team.

Operations Impact: The Graphic Designer's work directly impacts the visual appeal and effectiveness of Lucy and Yak's Go-To-Market (GTM) strategies. High-quality, on-brand creative assets are crucial for customer acquisition, engagement, and brand perception, contributing significantly to sales performance.

Growth Opportunities:

• Skill development in specialized areas like motion graphics and email platform design.

• Gaining experience with a successful ethical fashion brand, enhancing portfolio relevance.

• Opportunity to contribute to a variety of campaigns and product launches, broadening design experience.

• Potential for increased freelance hours or longer-term projects based on performance and brand needs.

📝 Enhancement Note: Career growth is framed within the context of freelance professional development and its impact on GTM operations, rather than a typical internal promotion path.

🌐 Work Environment

Office Type: Hybrid model, with the option to work remotely but an ideal preference for 2 days per week in the Brighton office. This suggests a collaborative office space designed for creative work and team interaction.

Office Location(s): Brighton, UK (International House, BN1 3XE). This location is known for its creative and vibrant atmosphere.

Workspace Context:

• A dynamic, fast-moving creative hub environment, fostering collaboration and quick iteration.

• Access to a team of experienced designers and a Creative Lead for guidance and feedback.

• Opportunity to work with a brand that values creativity and ethical practices.

• The hybrid model allows for focused individual work remotely and collaborative sessions in person.

Work Schedule: Approximately 16 hours per week (2 days). Flexibility in scheduling is implied, though in-office days are preferred for collaboration.

📝 Enhancement Note: The work environment details are based on the hybrid nature of the role and the description of the company as a "creative hub."

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application: Submit portfolio and a brief CV highlighting relevant experience and day rates.

• Portfolio Review: The Creative Lead and design team will review portfolios to assess design skills, versatility, and brand fit. Emphasis will be on motion design, digital marketing, and retail POS examples.

• Potential Interview/Brief: A discussion or a small design test/brief may follow to evaluate problem-solving skills, creative approach, and ability to work within brand guidelines. This may involve discussing how designs support GTM objectives.

• Rate Negotiation: Discussion and agreement on day rates and contract terms.

Portfolio Review Tips:

• Curate your portfolio to prominently feature your strongest work in motion graphics, video editing, digital marketing assets (emails, social ads), and retail POS designs.

• Include case studies that detail your process, challenges faced, and the results achieved, especially how your designs contributed to campaign success or brand engagement.

• Ensure your portfolio is easily accessible online (e.g., personal website, Behance, Dribbble) and clearly organized.

Challenge Preparation:

• Be prepared to discuss your design process and how you interpret creative briefs.

• Anticipate questions about your experience with specific software (Adobe Suite, Figma, motion design tools) and your approach to maintaining brand consistency.

• If a design challenge is presented, focus on understanding the brief, proposing a clear strategy, and executing efficiently, demonstrating your ability to contribute to GTM goals.

📝 Enhancement Note: The application and interview process is inferred from the "To Apply" section and typical freelance hiring practices for creative roles.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential mastery of Photoshop, Illustrator, and InDesign for all graphic design tasks.

• Motion Design & Video Editing Software: Proficiency required, likely including Adobe After Effects and Premiere Pro, or similar industry-standard tools.

• Figma: Preferred for collaborative workflows and potentially UI design elements.

Analytics & Reporting:

• While not directly responsible for analytics, understanding how design impacts key metrics (engagement, conversion rates) is crucial.

CRM & Automation:

• Klaviyo: Preferred experience for designing and implementing email marketing campaigns.

• Understanding how design assets integrate with marketing automation platforms and CRM systems to support customer journeys.

📝 Enhancement Note: The technology stack is derived directly from the "Ideal Candidate" section, highlighting tools critical for GTM support.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Bringing fresh, energetic ideas to the brand's visual identity.

• Brand Consistency: Upholding and advancing the Lucy and Yak brand through meticulous design.

• Efficiency & Proactivity: Delivering high-quality work promptly and managing tasks effectively.

• Collaboration: Working harmoniously within a team and taking direction constructively.

• Ethical Focus: Aligning with the company's commitment to sustainable and ethical practices.

Collaboration Style:

• A "pod" model within the design team, encouraging shared workload and mutual support.

• Open communication with the Creative Lead for briefs, feedback, and direction.

• Cross-functional interaction with other marketing and GTM teams to ensure design alignment with campaign objectives.

• Willingness to bounce ideas and provide constructive feedback.

📝 Enhancement Note: Team culture and values are inferred from the company's brand ethos and the description of the working environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing diverse design requests across digital and print formats under tight deadlines.

• Adapting to rapid campaign changes and evolving marketing needs.

• Maintaining distinct visual styles for various platforms while upholding overarching brand consistency.

Learning & Development Opportunities:

• Deepening expertise in motion graphics and video editing through practical application.

• Gaining hands-on experience with email marketing platform design (Klaviyo).

• Expanding knowledge of digital marketing best practices and performance-driven design.

• Contributing to the visual strategy of a growing, ethical fashion brand.

📝 Enhancement Note: Challenges and growth opportunities are identified based on the role's responsibilities and the dynamic nature of the fashion and digital marketing industries.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing an effective email campaign or social media ad. How do you ensure it aligns with marketing objectives and drives engagement?"

• "How do you approach maintaining brand consistency across a wide range of assets, from digital ads to in-store signage?"

Company & Culture Questions:

• "What attracts you to Lucy and Yak, and how do you see your design style fitting with our brand ethos?"

• "How do you prefer to collaborate with a creative team and report to a lead? Can you give an example of a successful collaborative project?"

Portfolio Presentation Strategy:

• Structure your portfolio presentation to clearly showcase your most relevant work for this role, prioritizing motion design, digital marketing assets, and retail POS.

• For each project, articulate the brief, your creative process, the tools used, and the outcome/impact.

• Be ready to discuss your day rates and availability clearly and confidently.

• Highlight your ability to work efficiently and deliver high-quality results on time.

📝 Enhancement Note: Interview preparation questions are tailored to assess the candidate's skills, experience, and cultural fit for a creative role supporting GTM functions.

📌 Application Steps

To apply for this freelance graphic design position:

• Submit your application through the provided link on the Lucy and Yak careers page.

• Portfolio Customization: Tailor your portfolio to prominently feature your strongest examples of motion graphics, video editing, digital marketing assets (email, social, web banners), and retail POS designs. Clearly label each project with its purpose and your role.

• Resume Optimization: Ensure your CV highlights your 3+ years of graphic design experience, proficiency in Adobe Creative Suite, motion design skills, and any experience with Figma or Klaviyo. Quantify achievements where possible (e.g., "Designed ads that increased click-through rates by X%").

• Day Rate Clarity: Clearly state your day rate or range in your application, as requested. Be prepared to justify it based on your experience and skillset.

• Company Research: Familiarize yourself with Lucy and Yak's brand, their products, marketing campaigns, and ethical mission. Understand their target audience and visual aesthetic to demonstrate your fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions tailored for a creative role supporting Go-To-Market operations. All details should be verified directly with the hiring organization before making application decisions.

---