Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: Bjak

Location: Jakarta, Indonesia

Job Type: Full-Time

Category: Brand & Visual Design / Marketing Operations

Date Posted: March 27, 2026

Experience Level: Mid-Senior Level (5-8 years)

Remote Status: Fully Remote (within Indonesia)

🚀 Role Summary

• Lead the end-to-end creation of high-impact visual design assets for campaigns, social media, web, product visuals, and marketing collateral.

• Drive the evolution and consistent application of BJAK's brand identity across all customer and stakeholder touchpoints.

• Collaborate closely with cross-functional teams, including Marketing, Content, Product, and Performance, to ensure on-brand execution that achieves business objectives.

• Design and adapt visual communication for diverse audiences, encompassing consumers, business partners, and internal teams.

• Develop and maintain comprehensive brand guidelines and visual standards to ensure brand integrity and coherence.

📝 Enhancement Note: This role is positioned as a Brand Designer, which often intersects with Marketing Operations by requiring the creation of assets that support marketing campaigns and GTM strategies. The emphasis on driving results and collaborating with performance teams suggests a need for a designer who understands how visual elements contribute to campaign effectiveness and ROI.

📈 Primary Responsibilities

• Spearhead the conceptualization and execution of compelling design assets for integrated marketing campaigns, social media content, website visuals, email marketing, and sales enablement materials.

• Champion the strategic development and refinement of BJAK’s brand identity, ensuring its clear, consistent, and premium representation across all digital and physical touchpoints.

• Foster strong collaborative relationships with the Marketing, Content, Product, and Performance teams, translating campaign objectives and product messaging into impactful visual narratives.

• Develop tailored design solutions that resonate with distinct audience segments, including end-consumers, strategic partners, and internal employees.

• Author, update, and enforce BJAK’s brand guidelines, visual asset libraries, and design system components to maintain brand equity and streamline creative workflows.

• Provide creative direction and mentorship to junior designers, fostering a culture of design excellence and ensuring the quality and consistency of all creative output.

• Act as a key contributor to the overarching brand strategy and direction, reporting directly to the Creative Manager and influencing creative decision-making.

📝 Enhancement Note: The responsibility of "Evolve and strengthen BJAK’s brand identity" implies a strategic contribution beyond tactical execution. This suggests the candidate will be involved in defining the brand's visual language and ensuring its strategic alignment with business goals. The mention of "driving results" and collaborating with the "Performance team" indicates a need for a designer who understands performance marketing metrics and can design for conversion.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Graphic Design, Visual Communications, Fine Arts, or a related creative field is highly beneficial.

Experience: 5–8 years of progressive experience in brand design, graphic design, or a closely related creative role, with a demonstrable track record of shaping and executing brand identities.

Required Skills:

• Proven expertise in brand storytelling and creating high-impact visual design assets across multiple platforms (campaigns, social media, web, marketing collateral).

• Mastery of the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Proficiency in Figma for collaborative design and prototyping.

• Experience with motion design tools such as Adobe After Effects or Premiere Pro for dynamic visual content.

• Strong understanding of layout, typography, composition, and color theory, applied with a keen eye for brand consistency.

• Ability to translate complex briefs into clear, engaging, and effective visual communications.

• Demonstrated experience in mentoring junior designers and guiding creative execution.

Preferred Skills:

• Experience designing visuals specifically for performance marketing campaigns and A/B testing creative variations.

• Skills in motion graphics, basic sound editing, or visual effects (VFX) to enhance multimedia content.

• Familiarity with design systems, template creation, and the management of brand asset libraries.

• Experience or strong interest in leveraging AI tools for design ideation, asset generation, and production efficiency.

• Understanding of web design principles and user interface (UI) design best practices.

📝 Enhancement Note: The emphasis on "driving results" alongside "brand identity" suggests a need for a designer who can balance aesthetic quality with measurable campaign performance. The mention of AI tools indicates a forward-thinking approach to design workflows and a willingness to adapt to new technologies in the creative space.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5-8 years of professional brand design work, with a strong emphasis on brand storytelling and visual excellence.

• Demonstrated ability to evolve and maintain a consistent brand identity across diverse marketing channels and collateral types.

• Case studies that highlight the impact of design on campaign success, user engagement, or brand perception, ideally with quantifiable results.

• Examples of work created using Adobe Creative Suite and Figma, illustrating proficiency in industry-standard design tools.

Process Documentation:

• Visual documentation of design process workflows, from initial brief interpretation and concept development to final asset delivery and iteration.

• Examples of how brand guidelines were applied or refined across projects to ensure consistency and strategic alignment.

• Evidence of collaborative design processes, demonstrating interaction with marketing, product, or performance teams.

• Case studies detailing the problem-solving approach taken for specific design challenges, highlighting creativity and strategic thinking.

📝 Enhancement Note: Given the role's emphasis on driving results and collaborating with performance teams, a portfolio that includes case studies with measurable outcomes (e.g., increased click-through rates, improved conversion rates, enhanced brand recall) will be highly advantageous. Demonstrating proficiency in Figma is crucial for collaborative workflows.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Brand Designer with 5-8 years of experience in Jakarta, Indonesia, a competitive salary range is estimated to be between IDR 15,000,000 to IDR 25,000,000 per month. This range can vary based on individual experience, skill set, and the final negotiation.

Benefits:

• Competitive salary package, reflecting experience and contribution.

• Opportunity for significant career growth and advancement into creative leadership roles.

• Direct ownership and impact on high-visibility visual assets reaching millions of users across Southeast Asia.

• A dynamic and collaborative work environment that values clear thinking, strong design execution, and innovation.

• A culture that actively encourages creativity, experimentation, and continuous learning.

• Flexibility to work remotely within Indonesia, promoting work-life balance.

Working Hours: Standard full-time hours, typically around 40 hours per week. While remote, a commitment to core working hours for collaboration and responsiveness is expected.

📝 Enhancement Note: The salary range is an estimate based on available market data for similar roles in Jakarta, Indonesia, considering the specified experience level and the company's industry (technology/fintech). The benefits highlight career progression and the unique opportunity to impact a widely used platform, which are strong motivators for mid-to-senior level design professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Insurtech, AI-integrated Application Platforms. BJAK operates at the intersection of technology and insurance, aiming to digitize and improve the efficiency of the insurance industry and other emerging use cases through advanced application platforms, increasingly integrating AI.

Company Size: BJAK is a growing organization. While the exact current number of employees isn't specified, the description suggests a "densely talented, highly motivated" team with a "very flat organization," indicating a culture that values direct contribution and agility.

Founded: BJAK has developed the first and leading insurance platform in Southeast Asia, signifying a history of innovation and market leadership. The company is actively building new applications, suggesting a forward-looking and expansion-oriented approach.

Team Structure:

• The design team is likely part of a broader Marketing or Creative department, reporting to a Creative Manager.

• The organization emphasizes a "flat structure," meaning direct access to leadership and cross-functional collaboration is encouraged.

Methodology:

• BJAK focuses on engineering and product excellence, suggesting a data-driven and iterative approach to development and design.

• The company values clear thinking, strong design, and execution, implying a results-oriented methodology.

• A culture of experimentation and creativity is encouraged, supporting agile workflows and continuous improvement.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: The company's mission to create successful businesses through efficient application platforms, coupled with its focus on AI integration, suggests an environment where designers can contribute to innovative solutions that have a tangible societal and business impact. The flat organizational structure implies a dynamic and potentially fast-paced work environment.

📈 Career & Growth Analysis

Operations Career Level: This Brand Designer role is positioned at a mid-to-senior level, requiring 5-8 years of experience. It offers significant autonomy and leadership potential, particularly in shaping brand identity and mentoring junior designers. The role is not strictly an "operations" role in the traditional sense (like RevOps or SalesOps), but it plays a crucial supporting role in marketing operations and GTM by visually translating strategic objectives into actionable assets.

Reporting Structure: The designer will report directly to the Creative Manager, providing a clear line of communication and mentorship. They will also work closely with various cross-functional teams, offering broad exposure to different business functions.

Operations Impact: While not a direct revenue-generating role, the Brand Designer's work is critical for customer acquisition and retention. High-impact visuals drive engagement, build brand trust, and support marketing campaigns, all of which directly influence lead generation, conversion rates, and customer lifetime value. The role ensures that the brand's visual communication is a powerful tool in the GTM strategy.

Growth Opportunities:

• Creative Leadership: The explicit mention of "opportunity to grow into a creative leadership role" suggests a clear path towards managing design projects, teams, or even a design department.

• Skill Specialization: Opportunities to deepen expertise in areas like motion graphics, AI-assisted design, or performance marketing creative through project work and continuous learning.

• Strategic Influence: As the company expands its application offerings and integrates AI, there will be opportunities to influence the visual direction of new products and marketing initiatives.

• Cross-functional Expertise: Gaining deeper insights into marketing strategy, product development, and performance analytics through close collaboration.

📝 Enhancement Note: The growth opportunities highlight a path beyond pure design execution, emphasizing leadership and strategic involvement within the GTM and product development lifecycle. The role's impact on "millions of users" underscores the potential for significant professional exposure.

🌐 Work Environment

Office Type: Fully Remote. BJAK offers remote working flexibility, allowing designers to work from anywhere within Indonesia. This promotes a flexible and autonomous work environment.

Office Location(s): While the role is remote, the company's operations and headquarters are likely based in Jakarta, Indonesia, as indicated by the job location.

Workspace Context:

• Collaborative Environment: Despite being remote, the emphasis on collaboration with marketing, content, product, and performance teams suggests a highly connected virtual workspace. Regular virtual meetings, shared digital platforms, and project management tools will be essential.

• Operations Tools & Technology: Access to and proficiency with industry-standard design software (Adobe Creative Suite, Figma) and potentially project management or communication tools (e.g., Slack, Asana, Jira) will be integral to the remote workflow.

• Team Interaction: Opportunities for virtual team building, design critiques, and knowledge-sharing sessions will foster a sense of community and continuous improvement within the remote design team.

Work Schedule: Full-time, with flexibility inherent in a remote setup. While core hours may be required for team synchronization, the exact daily schedule can likely be adapted to individual preferences, provided work output and collaboration needs are met.

📝 Enhancement Note: The remote nature of the role requires strong self-discipline and excellent communication skills. Candidates should be comfortable working independently while actively participating in virtual team interactions and project workflows.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and creative output.

• Creative Challenge/Case Study: Candidates may be asked to complete a design exercise or present a detailed case study from their portfolio, demonstrating their problem-solving skills, design process, and ability to deliver results. This will likely focus on brand consistency and campaign effectiveness.

• Interviews with Hiring Team: Discussions with the Creative Manager and potentially members of the marketing or product teams to evaluate strategic thinking, collaboration style, and cultural fit.

• Final Round: May involve a discussion about career aspirations and alignment with BJAK's growth trajectory.

Portfolio Review Tips:

• Curate Strategically: Showcase 3-5 of your strongest projects that best align with the job description, emphasizing brand identity development, campaign design, and measurable impact.

• Tell a Story: For each project, clearly articulate the brief, your role, the design process, challenges faced, your solutions, and the outcomes achieved (quantify where possible).

• Highlight Brand Consistency: Demonstrate your ability to apply brand guidelines consistently across various touchpoints and adapt them effectively.

• Showcase Tool Proficiency: Ensure your portfolio reflects your expertise in Adobe Creative Suite and Figma, and ideally motion design tools.

• Address AI Integration: If applicable, include projects where AI tools were used to enhance creativity or efficiency, explaining your approach.

Challenge Preparation:

• Understand the Brief: Carefully analyze any design challenge brief, identifying key objectives, target audience, and brand context.

• Process Over Outcome: Be prepared to articulate your design process, showing how you arrived at your solution, rather than just presenting the final visuals.

• Brand Alignment: Ensure any proposed design solution strongly adheres to BJAK's brand identity and voice.

• Concise Presentation: Practice presenting your work and ideas clearly and concisely within a given timeframe.

📝 Enhancement Note: The emphasis on "driving results" and "campaign visuals" suggests that interviewers will be looking for a designer who understands how their work contributes to business goals, not just aesthetic appeal. Be prepared to discuss metrics and the strategic rationale behind your design decisions.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design, illustration, and photo editing (Photoshop, Illustrator, InDesign).

• Figma: Critical for collaborative design, prototyping, and potentially component-based design systems.

• Motion Design Software: Adobe After Effects or Premiere Pro for creating animated assets, video intros/outros, and dynamic social media content.

Analytics & Reporting:

CRM & Automation:

• No direct CRM or automation tools are listed as primary requirements for this design role, but an understanding of how design assets integrate into marketing automation platforms (e.g., email marketing tools) would be beneficial.

📝 Enhancement Note: Proficiency in Figma is increasingly becoming a standard requirement for collaborative design roles, especially in remote settings. Experience with motion graphics is also a significant differentiator given the demand for dynamic content.

👥 Team Culture & Values

Operations Values:

• Design Excellence: A commitment to high-quality, impactful visual design that elevates the brand.

• Brand Stewardship: A deep respect for and dedication to maintaining and evolving the BJAK brand identity with consistency and integrity.

• Data-Driven Creativity: Using insights from campaign performance and user feedback to inform design choices and drive better results.

• Collaboration & Communication: Openness to feedback, active participation in cross-functional discussions, and clear articulation of design rationale.

• Efficiency & Agility: Embracing fast-paced workflows, iterative design processes, and leveraging tools (including AI) to optimize creative output.

Collaboration Style:

• Cross-functional Integration: Working seamlessly with Marketing, Content, Product, and Performance teams to ensure cohesive messaging and visual execution across all initiatives.

• Constructive Feedback: Engaging in a culture of open critique, providing and receiving feedback constructively to improve design quality.

• Knowledge Sharing: Willingness to share design best practices, insights, and learnings with colleagues, fostering a collective growth environment.

📝 Enhancement Note: The company's emphasis on a "flat organization" and "engineering and product excellence" suggests a culture that values direct contribution, innovation, and a pragmatic approach to problem-solving. The Brand Designer will be expected to be proactive and contribute beyond just executing assignments.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Performance: The core challenge will be creating visually compelling assets that adhere strictly to brand guidelines while also being optimized for high performance in marketing campaigns.

• Rapid Iteration in a Fast-Paced Environment: Adapting quickly to new briefs, feedback, and evolving market trends in a dynamic tech company.

• Remote Collaboration Effectiveness: Maintaining strong creative synergy and clear communication within a fully remote team structure.

• Integrating AI into Design Workflows: Exploring and effectively utilizing AI tools for design ideation and production without compromising creative integrity or brand standards.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to hone skills in motion graphics, animation, and potentially UI/UX design principles through project involvement.

• Creative Leadership Development: Mentorship from the Creative Manager and exposure to strategic brand decision-making can pave the way for leadership roles.

• Industry Trend Exploration: Staying abreast of the latest design trends, tools, and AI applications relevant to brand and marketing design.

• Cross-functional Acumen: Deepening understanding of marketing strategy, product development lifecycles, and performance analytics.

📝 Enhancement Note: The challenges presented are typical for a growing tech company with a strong focus on marketing and product innovation. Proactive engagement with these challenges will be key to success and professional growth in the role.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a visual identity for a new campaign or product launch. How do you ensure it aligns with the overall brand strategy?" (Focus on your approach to brand stewardship and strategic alignment).

• "How do you balance creative execution with performance metrics when designing marketing assets? Can you provide an example?" (Prepare a case study that demonstrates this balance and highlights measurable results).

Company & Culture Questions:

• "What excites you most about BJAK's mission and its focus on AI in application platforms?" (Research BJAK's mission and recent developments).

• "How do you contribute to a positive and collaborative team culture, especially in a remote environment?" (Prepare examples of your collaborative style and remote work best practices).

Portfolio Presentation Strategy:

• Narrative Flow: Structure your portfolio presentation around clear storytelling for each project. Start with the problem, detail your solution and process, and conclude with the impact.

• Quantify Impact: Wherever possible, use data and metrics to demonstrate the effectiveness of your designs (e.g., increased engagement, conversion rates, brand recall).

• Tool Demonstration: Be ready to briefly walk through a project in Figma or discuss your workflow in After Effects to showcase technical proficiency.

• Brand Alignment Focus: Explicitly connect your design choices to BJAK's brand identity and strategic objectives.

📝 Enhancement Note: Be prepared to discuss your experience with AI tools in design, as this is a noted area of interest for BJAK. Highlighting how you've used AI to enhance creativity or efficiency will be a strong advantage.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on ashbyhq.com.

• Portfolio Customization: Ensure your submitted portfolio is tailored to showcase relevant brand design, campaign visuals, and storytelling capabilities, with a strong emphasis on results.

• Resume Optimization: Update your resume to highlight your 5-8 years of experience, specific tool proficiency (Adobe Creative Suite, Figma, After Effects), and any experience with AI tools or performance marketing creative.

• Interview Preparation: Practice articulating your design process, brand strategy thinking, and collaborative approach, particularly in a remote context. Be ready to present your portfolio with clear narratives and quantifiable achievements.

• Company Research: Familiarize yourself with BJAK's mission, current platform offerings, and any recent news or marketing campaigns to demonstrate genuine interest and understanding of their business context.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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