Brand Designer

📍 Job Overview

Job Title: Brand Designer
Company: Affinity.co
Location: New York, NY; San Francisco, CA; USA (Remote)
Job Type: Full-Time
Category: Brand Design / Marketing Operations
Date Posted: 2026-02-19T21:45:51
Experience Level: Mid-Level (3-5 years)
Remote Status: Hybrid (with remote options)

🚀 Role Summary

• Drive the visual identity of Affinity.co across all marketing and product touchpoints through expert brand and campaign asset creation.
• Develop and maintain scalable design systems, templates, and guidelines to ensure brand consistency and empower cross-functional teams.
• Collaborate with Product Marketing and Product Design to craft compelling visuals for product launches, sales enablement, and customer stories.
• Execute high-quality design production across digital, physical, and illustrative mediums, from concept to final delivery.
• Contribute to a data-informed creative process, balancing distinctiveness with an understanding of conversion and engagement impacts.

📝 Enhancement Note: This role is positioned as a Brand Designer with significant overlap into Marketing Operations due to the emphasis on creating scalable templates, systems, and empowering non-design teams. The core responsibility is translating brand strategy into tangible design assets and repeatable processes, which is a key function within a mature marketing operations framework. The role requires strong execution skills and the ability to manage multiple workstreams independently, indicative of a mid-level contributor with potential for growth.

📈 Primary Responsibilities

• Design and produce a wide range of high-quality brand and campaign assets, including digital banners, social media graphics, paid media ads, email templates, event signage, booth visuals, and promotional merchandise (swag).
• Develop and update landing pages and website content using Webflow, ensuring a cohesive and on-brand user experience.
• Create reusable, on-brand templates and "grab-and-go" assets for Marketing, Sales, Customer Success, and HR teams, fostering independent execution while maintaining brand integrity.
• Translate complex product workflows, features, and value propositions into clear, compelling visuals for blog posts, product pages, and sales collateral.
• Design essential sales enablement materials such as presentations, one-pagers, and case studies to support the revenue team's efforts.

📝 Enhancement Note: The emphasis on creating reusable templates and empowering non-designers ("grab-and-go assets," "self-serve templates") strongly aligns with Marketing Operations responsibilities. This suggests the role will not only be a creative executor but also a creator of operational efficiencies within the marketing function, enabling faster asset deployment and consistent brand application across departments.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for this level of experience. Equivalent practical experience will also be considered.

Experience: 3-5 years of professional experience in brand design, marketing design, or visual design, with a demonstrated portfolio showcasing versatility across digital, physical, and illustrative outputs. Experience within B2B SaaS, fintech, or technology companies is considered a strong plus.

Required Skills:

• Fluency in Figma for primary design and prototyping.
• Proficiency in Webflow for website design and updates.
• Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for asset creation and manipulation.
• Proven ability to prepare and optimize assets for various outputs: web, email, print, and large-format production.
• Strong understanding of brand guidelines and ability to maintain visual consistency across all touchpoints.
• Experience in designing sales presentations, one-pagers, and case studies.
• Excellent project management skills, with the ability to prioritize tasks, manage multiple workstreams, and meet deadlines independently.
• Strong communication and interpersonal skills, with the ability to articulate design rationale and collaborate effectively.

Preferred Skills:

• Experience with After Effects and Lottie for motion graphics and animations.
• Familiarity with HTML/CSS for web design nuances.
• Experience developing self-serve templates using tools like Canva for non-designer empowerment.
• Motion graphics skills for animated content and web animations.
• Video editing skills (e.g., Premiere Pro, CapCut).
• Familiarity with private capital markets or financial services industry.
• Background in both agency and in-house environments.

📝 Enhancement Note: The requirement for Figma fluency and Webflow proficiency, coupled with the creation of reusable templates and guidelines, indicates a need for a designer who can think systemically and contribute to operational efficiency within the marketing team. The emphasis on "data-informed thinking" suggests an understanding of how design impacts business metrics, a crucial aspect for operations-minded professionals.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3-5 years of professional design work.
• Demonstrated experience across a variety of outputs: digital campaigns, web design (landing pages, website updates), brand identity projects, and physical/event collateral.
• Evidence of creating scalable design systems, templates, and brand guidelines that empower non-designers.
• Case studies or examples of how design decisions supported product launches, sales enablement, or marketing campaign objectives.
• Visual explanation of complex concepts or product features through clear and compelling graphics.

Process Documentation:

• Examples of how you have translated creative concepts into reusable templates and resources for broader team use.
• Documentation or examples of brand guidelines you have developed or maintained.
• Case studies demonstrating your ability to manage the end-to-end design process, from concept to production and delivery, especially in fast-paced environments.
• Evidence of working with tools like Webflow and Figma in a production capacity, with an understanding of asset optimization for different platforms.

📝 Enhancement Note: The role emphasizes "scalable templates & systems" and translating "creative work into guidelines, templates, and resources." This implies a need for a portfolio that not only showcases creative output but also demonstrates a process-driven approach to design, focusing on reusability, consistency, and enabling other teams. This is a critical differentiator for operations-focused roles.

💵 Compensation & Benefits

Salary Range: $100,000 - $130,000 USD Base Annually. This range is an estimate based on the provided information and industry benchmarks for a Brand Designer with 3-5 years of experience in major US tech hubs like New York and San Francisco.

Benefits:

• Comprehensive Health, Dental, and Optical Insurance premiums covered for employee and dependents.
• Flexible Personal & Sick Days to support employee well-being.
• Retirement Planning through a pension plan via SmartPension.
• Annual Education Budget and a comprehensive Learning & Development program.
• Monthly reimbursement for home internet, meals, and wellness memberships/equipment.
• Virtual team-building activities and social events to foster connection.

Working Hours: The standard work week is assumed to be 40 hours. For those in New York and San Francisco, a hub-hybrid model is in place, requiring 2-3 days per week in the office, typically Tuesday through Thursday. Remote employees will adhere to standard business hours relevant to their time zone, with flexibility for collaboration.

📝 Enhancement Note: The salary range is directly extracted. The benefits are detailed based on the provided list, tailored to highlight aspects valuable to professionals focused on work-life balance and continuous development, common priorities for operations roles. The hybrid model is specified with the number of expected office days to provide clarity on the work arrangement.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (SaaS, CRM, Relationship Intelligence) with a focus on Private Capital Markets (Private Equity, Venture Capital, Investment Banking). Company Size: Affilinity has over 3,000 customers and has raised $120M, indicating a significant growth-stage company likely employing several hundred to over a thousand employees. This size suggests a structured but dynamic environment with established processes and opportunities for impact. Founded: The company description implies a founding date that allows for 5 consecutive years of Great Place to Work certification, suggesting it was founded at least 5-7 years prior to the current date (2026).

Team Structure:

• The Brand Designer will report to the Director of Brand and work closely with the Brand Design Lead.
• Collaboration is expected across Marketing, Sales, Customer Success, Product Marketing, and Product Design teams.
• The role implies a growing marketing and brand team structure, with a need for operational efficiency and scalable assets.

Methodology:

• The company emphasizes "Relationship Intelligence" and uses "AI-powered insights" to transform how deal teams operate.
• Design processes are expected to be "data-informed," balancing creative distinctiveness with an understanding of business impact (conversion, engagement).
• A "systems-and-template-driven mindset" is highly valued, indicating a focus on efficiency, scalability, and process optimization in design execution.

Company Website: affinity.co

📝 Enhancement Note: The company's industry and focus on financial services tech are crucial for understanding the target audience and the sophistication required in design. The emphasis on "Relationship Intelligence," AI, and data-informed decision-making provides context for the company's operational ethos and how design contributes to business goals. The company size suggests a level of maturity where established operational processes are likely in place or being refined.

📈 Career & Growth Analysis

Operations Career Level: This role is a mid-level Brand Designer, focusing on execution and the creation of scalable design systems. It sits within the broader marketing function, contributing directly to brand consistency and operational efficiency through design. Reporting Structure: The Brand Designer reports to the Director of Brand, with day-to-day collaboration alongside the Brand Design Lead. This structure provides clear direction and mentorship. Operations Impact: The Brand Designer's work directly impacts how thousands of dealmakers and investors perceive Affinity.co. By creating high-quality, consistent, and scalable design assets, they enable marketing and sales teams to execute more effectively, directly influencing brand perception, lead generation, and deal velocity. The creation of reusable templates and empowering other teams contributes to operational efficiency and faster go-to-market cycles.

Growth Opportunities:

• Specialization: Potential to deepen expertise in specific areas like motion graphics, web design, or brand strategy.
• Leadership: Opportunity to grow into a Senior Brand Designer role or potentially lead design initiatives as the team expands.
• Operational Focus: Develop skills in managing design operations, creating and maintaining design systems, and enabling cross-functional teams, which can lead to roles in marketing operations or design operations.
• Industry Expertise: Gain deep knowledge in the private capital markets sector, becoming a valuable asset to FinTech companies.
• Skill Development: Access to an annual education budget and L&D programs for continuous learning in design tools, techniques, and industry trends.

📝 Enhancement Note: The growth potential is framed not just in terms of traditional design progression but also towards operational roles (Design Operations, Marketing Operations) given the emphasis on systems, templates, and enabling other teams. This provides a clear path for operations-minded professionals.

🌐 Work Environment

Office Type: Affinity operates a "hub-hybrid" model for employees within commuting distance of its New York and San Francisco offices. This model balances the benefits of in-person collaboration with the flexibility of remote work. Office Location(s): New York, NY; San Francisco, CA. Remote work is also an option within the USA. Workspace Context:

• The hybrid model encourages intentional in-person collaboration, typically 2-3 days a week (Tuesday-Thursday), fostering team connection and creative momentum.
• The role requires proficiency with digital design tools (Figma, Webflow, Adobe Creative Suite) and potentially project management software (Asana).
• Opportunities for collaboration with diverse teams (Brand, Product Marketing, Sales, Events, external vendors) are plentiful.

Work Schedule: Standard 40-hour work week, with flexibility managed through the hybrid and remote options. The focus is on output and effective collaboration, rather than strict adherence to physical presence outside of the required in-office days for hybrid employees.

📝 Enhancement Note: The "hub-hybrid" model is a key detail for understanding the work environment, emphasizing intentional collaboration. The context highlights the digital nature of the workspace and the need for strong remote collaboration skills, alongside in-person interaction.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of resume and portfolio by a recruiter or hiring manager to assess basic qualifications and creative fit.
• Portfolio Presentation & Skill Assessment: Candidates will likely present their portfolio, discussing key projects, design rationale, and problem-solving approaches. This may include a technical assessment or a discussion on Figma/Webflow proficiency.
• Cross-Functional Interviews: Interviews with the Director of Brand, Brand Design Lead, and potentially stakeholders from Product Marketing or Sales to evaluate collaboration style, communication skills, and understanding of business context.
• Final Round: May involve a deeper dive into strategic thinking, problem-solving through a design challenge, or a final discussion on cultural fit and alignment with Affinity's values.

Portfolio Review Tips:

• Showcase Breadth and Depth: Include a variety of projects demonstrating your skills across digital, web, campaign, and physical design.
• Highlight Process and Systems Thinking: For each project, explain your design process, problem-solving approach, and how you ensured brand consistency or created reusable assets. Specifically call out any examples of template creation or system design.
• Quantify Impact: Where possible, include metrics or outcomes related to your design work (e.g., improved conversion rates on landing pages, increased engagement on social media, successful product launch visuals).
• Tailor to Affinity: Research Affinity's current brand, target audience (financial professionals), and product. Consider how your skills and approach align with their mission and values.
• Clarity and Craft: Ensure your portfolio is well-organized, easy to navigate, and visually polished. High-quality presentation is key for a design role.

Challenge Preparation:

• Be prepared for a potential design challenge, which might involve creating assets for a specific campaign, updating a landing page, or designing a sales collateral piece.
• Practice articulating your design decisions and rationale clearly and concisely.
• Understand how to balance creative vision with business objectives and technical constraints.
• Be ready to discuss how you would approach creating scalable templates and empowering non-designers.

📝 Enhancement Note: The portfolio review section is tailored to emphasize the "systems-and-template-driven mindset" and the need to demonstrate how design supports business objectives, aligning with operations-focused expectations. The interview preparation advice focuses on articulating process, impact, and scalability.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Core design tool; expected fluency for UI/UX, brand asset creation, and prototyping.
• Webflow: For designing and updating landing pages and website content.
• Adobe Creative Suite: Proficiency required in Photoshop, Illustrator, and InDesign for comprehensive asset creation and manipulation.

Analytics & Reporting:

• While not a primary tool requirement, understanding how design impacts engagement and conversion metrics is crucial. Familiarity with analytics platforms (e.g., Google Analytics, Mixpanel) to interpret design performance data is beneficial.

CRM & Automation:

• Affinity uses a Relationship Intelligence CRM; while the designer won't manage it, understanding how marketing and sales collateral integrates with CRM platforms is advantageous. Familiarity with marketing automation platforms (e.g., HubSpot, Marketo) for email campaign design is a plus.

Other Tools:

• Canva: Preferred for developing self-serve templates for non-designers.
• After Effects / Lottie: Preferred for motion graphics and web animations.
• Premiere Pro / CapCut: Preferred for video editing.
• Asana (or similar): Experience with project management tools is a plus.

📝 Enhancement Note: This section highlights the specific design software and related tools critical for the role, emphasizing Figma and Webflow as primary. The inclusion of "Canva for developing self-serve templates" directly links to the operational efficiency aspect of the role.

👥 Team Culture & Values

Operations Values:

• Ownership: Taking pride in all aspects of work, from creative concept to final execution and the scalability of design solutions.
• Growth Mindset: Continuously learning and adapting design skills, embracing new tools and techniques, and seeking feedback for improvement.
• Respectful Candor: Providing and receiving constructive feedback openly and professionally, essential for collaborative design processes.
• Playmaker: Proactively identifying design opportunities and taking initiative to create solutions that drive business impact and operational efficiency.
• "Taste the Soup": Diving deep into the needs of internal teams and external audiences to create designs that are not only aesthetically pleasing but also highly functional and impactful.

Collaboration Style:

• Cross-functional Integration: Working closely with Brand, Product Marketing, Sales, and Events teams to ensure design alignment and support their objectives.
• Process Review & Feedback: Actively participating in design critiques and feedback sessions, demonstrating receptiveness to iteration and improvement.
• Knowledge Sharing: Contributing to the creation of shared resources, templates, and guidelines, fostering a culture of accessible design knowledge.

📝 Enhancement Note: The company values are directly linked to how a Brand Designer would operate within an organization focused on growth and efficiency. The "Playmaker" and "Taste the Soup" values, in particular, emphasize proactivity and deep understanding, which are key for operations-oriented roles.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Scalability: Effectively translating unique creative visions into repeatable templates and systems that empower non-designers without sacrificing brand quality.
• Managing Multiple Workstreams: Juggling diverse design requests from various departments (Marketing, Sales, Product, HR) under tight deadlines, without dedicated creative ops support.
• Data-Informed vs. Creative Intuition: Navigating the balance between data-driven design decisions (e.g., conversion rates) and maintaining a distinct, compelling brand aesthetic.
• Evolving Visual Language: Thoughtfully evolving the brand's visual identity as the company grows and market dynamics change, ensuring consistency while fostering innovation.

Learning & Development Opportunities:

• Skill Advancement: Deepen expertise in Figma, Webflow, motion graphics (After Effects, Lottie), and potentially explore UI/UX design principles further.
• Industry Immersion: Gain significant exposure to the private capital markets industry and its unique design needs.
• Operational Design: Develop advanced skills in building and managing design systems, creating operational efficiencies through design, and enabling cross-functional teams.
• Mentorship & Leadership: Opportunities to learn from senior design leadership and potentially mentor junior designers or lead specific design initiatives.

📝 Enhancement Note: This section frames potential challenges as opportunities for growth, particularly in developing operational design skills and managing complex, cross-functional design projects efficiently.

💡 Interview Preparation

Strategy Questions:

• "Describe a project where you created a scalable design system or set of templates. What was your process, and how did it benefit the team?" (Focus on process, reusability, and operational impact.)
• "How do you balance creative distinctiveness with data-informed design decisions, especially when creating assets for conversion-focused campaigns?" (Showcase understanding of marketing operations metrics.)
• "Walk us through a complex design project, from initial brief to final delivery. How did you manage stakeholders and ensure the final output met all objectives?" (Demonstrate project management and communication skills.)

Company & Culture Questions:

• "What do you know about Affinity's mission and target audience (private capital markets), and how would you ensure our brand visuals resonate with them?" (Show research and industry understanding.)
• "How do you approach collaboration with non-designers, such as sales or marketing teams, to ensure they can effectively use the assets and templates you provide?" (Highlight empathy and enablement skills.)
• "How would you contribute to maintaining brand consistency across a rapidly growing company with diverse needs?" (Focus on process, systems, and operational thinking.)

Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, perhaps by project type or by demonstrating your process from concept to execution.
• Storytelling: For each project, tell a story: the challenge, your approach, the solution, and the impact (quantified if possible).
• Highlight Systems & Templates: Explicitly point out examples of templates, guidelines, or systems you've created and explain their value.
• Tool Proficiency: Be ready to discuss your experience with Figma, Webflow, and Adobe Creative Suite, and how you leverage them for efficiency and quality.
• Conciseness: Be mindful of time; present your strongest, most relevant work efficiently.

📝 Enhancement Note: The interview questions are designed to probe for operations-minded thinking: process, scalability, data-informed decision-making, and cross-functional enablement. The portfolio presentation strategy emphasizes demonstrating these operational aspects.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on Greenhouse.
• Portfolio Customization: Ensure your portfolio clearly showcases your experience in creating scalable design systems, reusable templates, and brand guidelines. Include specific examples of how your design work has supported marketing campaigns, product launches, or sales enablement.
• Resume Optimization: Tailor your resume to highlight keywords such as Figma, Webflow, Adobe Creative Suite, Brand Design, Campaign Design, Template Creation, Systems Design, Project Management, and any experience with B2B SaaS or FinTech. Quantify achievements whenever possible.
• Interview Preparation: Practice articulating your design process, rationale, and the impact of your work, with a particular focus on your ability to create operational efficiencies through design. Prepare to discuss your experience with data-informed decision-making and cross-functional collaboration.
• Company Research: Thoroughly research Affinity.co, its mission, target market (private capital markets), and its existing brand presence. Understand their values and how your design approach can align with and enhance their brand identity and operational goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---