Brand & Web Designer

📍 Job Overview

Job Title: Brand & Web Designer

Company: RAFA NADAL ACADEMY

Location: Manacor, Balearic Islands, Spain

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2025-11-07

Experience Level: Mid-Senior Level (4-5+ years)

Remote Status: On-site

🚀 Role Summary

• This role is crucial for defining and executing the visual identity and digital presence of the Rafa Nadal Academy across various platforms.

• It involves end-to-end design ownership, from conceptualization and graphic design to technical implementation of web projects.

• The position requires a strong blend of creative design skills and practical web development expertise, particularly in HTML, CSS, and WordPress.

• Success in this role hinges on maintaining brand consistency, managing multiple projects efficiently, and collaborating effectively with diverse internal teams.

📝 Enhancement Note: While the title is "Brand & Web Designer," the responsibilities and requirements strongly indicate a GTM (Go-To-Market) enablement function, focusing on visual collateral and digital assets that support marketing and operational initiatives. The emphasis on "multiple units of business" and "collaboration with various teams" points to a role that supports broader business objectives through design.

📈 Primary Responsibilities

• Design and develop a comprehensive range of graphic assets for promotional campaigns, social media content, print materials, and internal presentations, ensuring high visual impact and brand alignment.

• Conceptualize, create, and implement functional websites, microsites, and landing pages from foundational architecture through to final deployment, with a primary focus on HTML, CSS, and WordPress.

• Proactively maintain, update, and enhance existing web properties for the Academy's diverse business units to ensure optimal performance, user experience, and brand consistency.

• Champion and enforce visual consistency and brand integrity across all digital and physical touchpoints, acting as a guardian of the Academy's aesthetic standards.

• Contribute to the strategic conceptualization and creative execution of multi-channel marketing campaigns, translating business objectives into compelling visual narratives.

• Collaborate closely with internal departments including Retail, IT, Events, and Food & Beverage to deliver tailored visual solutions that meet specific operational and marketing needs.

• Effectively manage a varied portfolio of design and web development projects concurrently within an agile framework, consistently meeting demanding deadlines and quality standards.

📝 Enhancement Note: The responsibilities highlight a need for strong project management skills and the ability to translate diverse business unit needs into cohesive visual and digital assets. This role is not just about execution but also about strategic contribution to the Academy's brand narrative.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Digital Design, or a closely related field.

Experience: A minimum of 4-5 years of progressive professional experience in graphic design, with a significant focus on web development projects and digital asset creation.

Required Skills:

• Comprehensive Adobe Creative Suite Proficiency: Mastery of Photoshop, Illustrator, and InDesign for detailed graphic design and asset manipulation.

• Advanced Web Development Fundamentals: Deep knowledge and practical application of HTML5 and CSS3 for responsive and modern web layouts.

• WordPress Expertise: Proven ability to build, customize, and manage websites using the WordPress content management system.

• Prototyping & Wireframing Tools: Experience with digital design and prototyping tools such as Figma or Adobe XD for user interface (UI) and user experience (UX) design.

• Brand Management: Demonstrated ability to maintain visual consistency and brand integrity across diverse projects and platforms.

• Project & Time Management: Strong organizational skills to effectively manage multiple projects, prioritize tasks, and meet tight deadlines in a fast-paced environment.

• Cross-Functional Collaboration: Proven experience working effectively with various internal teams and stakeholders to achieve shared objectives.

Preferred Skills:

• Intermediate JavaScript & PHP: Foundational understanding and practical application of JavaScript for interactive elements and PHP for WordPress customization.

• Portfolio: A robust portfolio showcasing a breadth of graphic design work alongside functional, well-executed web development projects, ideally demonstrating experience with multiple brands or business units.

• Digital Marketing Acumen: Understanding of digital marketing principles and how design contributes to campaign success across channels.

📝 Enhancement Note: The requirement for intermediate JavaScript and PHP, alongside a portfolio demonstrating multi-brand experience, suggests the role may involve more complex web integrations or custom solutions than a standard WordPress designer. This implies a need for problem-solving capabilities beyond template customization.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Design Excellence: A curated selection of graphic design projects demonstrating creativity, aesthetic sensibility, and adherence to brand guidelines.

• Functional Web Projects: Detailed case studies or live examples of websites, microsites, or landing pages built from scratch, highlighting your role in design and development (HTML/CSS/WordPress).

• Brand Consistency Examples: Specific projects that illustrate your ability to maintain visual identity and messaging across different media and business units.

• Technical Implementation Showcase: Evidence of your technical skill in HTML, CSS, and WordPress, particularly in creating responsive and user-friendly interfaces.

• Problem-Solving Narratives: Projects where you successfully navigated design or development challenges, demonstrating your problem-solving approach and outcomes.

Process Documentation:

• Workflow Design: Ability to articulate your design and development workflow from initial brief to final delivery, including stages for concept, iteration, feedback, and implementation.

• Tool Integration: Understanding of how design and development tools (Adobe Suite, Figma, WordPress, code editors) integrate within your process to enhance efficiency and output quality.

• Performance Measurement: Awareness of how design and web development choices impact user experience, conversion rates, and overall business objectives, and how these might be measured.

📝 Enhancement Note: Given the emphasis on technical skills like HTML/CSS and WordPress, a portfolio should ideally include code samples or live links that demonstrate these capabilities directly. The Academy likely values a candidate who can independently execute projects from concept to a functional digital product.

💵 Compensation & Benefits

Salary Range: €26,000 - €30,000 per year.

Benefits:

• Contract Type: Permanent contract from day one, offering long-term job security.

• Working Hours: Full-time employment with flexible start times, promoting work-life balance.

• Immediate Start: Opportunity for quick integration into the team and role.

• Internal Currency (RNA Token): A unique benefit allowing exchange for products, services, and experiences within the Academy facilities.

• Access to Facilities: Complimentary or discounted access to the Academy's museum, spa, sports courts, and fitness area, promoting employee well-being.

• Internal Discounts: Special pricing on restaurant services, retail items, sports activities, and training programs offered by the Academy.

• External Discounts: Access to exclusive deals and benefits from external partners in areas like mobility, health, leisure, local commerce, and financial services.

• Supportive Team Environment: Integration into a collaborative and growth-oriented team that prioritizes personal and professional development.

Working Hours: Full-time (approximately 40 hours per week) with flexibility in start times.

📝 Enhancement Note: The salary range is at the lower end for a mid-senior designer with these technical skills in major Spanish cities. However, the extensive and unique benefits package, including the internal currency and facility access, likely compensates significantly for this. The flexibility in start times is also a valuable perk for work-life integration.

🎯 Team & Company Context

🏢 Company Culture

Industry: Sports & Recreation, Education, Hospitality.

Company Size: The Rafa Nadal Academy by Movistar is a significant international institution, implying a medium-to-large organizational structure with multiple departments and business units (e.g., sports training, education, accommodation, events, retail, food & beverage). This scale suggests a professional, structured environment with opportunities for diverse project engagement.

Founded: The academy was founded in 2016, making it a relatively modern organization that likely embraces contemporary operational practices and technology while being built on the established brand and values of a global sports icon.

Team Structure:

• The Brand & Web Designer will likely be part of a Marketing or Communications department, working closely with other creative professionals, digital marketers, and content creators.

• Reporting will likely be to a Marketing Manager or Head of Communications, with direct collaboration across various operational units (store, IT, events, F&B) for specific project needs.

Methodology:

• Data-Driven Design: The role implies the use of data (e.g., website analytics, campaign performance) to inform design decisions and optimize digital assets for effectiveness.

• Agile Project Management: The description explicitly mentions working in an "agile environment" with "tight timings," indicating a need for iterative design processes, rapid prototyping, and adaptability.

• Brand-Centric Approach: A core methodology will be ensuring all visual output consistently reflects the Rafa Nadal brand's values of excellence, dedication, and high performance.

Company Website: https://www.rafanadalacademy.com/

📝 Enhancement Note: The company's brand is intrinsically linked to a world-renowned athlete, suggesting a culture that values high performance, discipline, and excellence. The "RNA Token" benefit points towards an innovative and employee-centric approach to engagement.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Senior level designer, requiring 4-5 years of experience. It's an individual contributor role with significant autonomy and responsibility for key visual and digital outputs.

Reporting Structure: The designer will report to a Marketing or Communications lead, but critically, will collaborate across multiple operational departments. This cross-functional exposure is valuable for understanding broader business needs and developing a holistic perspective.

Operations Impact: The role has a direct impact on the Academy's external perception, brand recognition, and the effectiveness of its marketing and promotional efforts. Well-designed campaigns and functional websites are critical for lead generation, customer engagement, and supporting the various revenue streams within the Academy.

Growth Opportunities:

• Specialization: Potential to deepen expertise in specific areas of web development (e.g., advanced WordPress plugins, front-end frameworks) or specialized design fields (e.g., UX/UI for sports tech, interactive media).

• Leadership Development: As experience grows, opportunities may arise to mentor junior designers, lead design projects, or even move into a creative lead or Art Director role within the Academy or its associated entities.

• Cross-Departmental Moves: The exposure to various business units could open doors to roles in marketing management, digital strategy, or even project management within the broader organization.

• Industry Exposure: Working within a high-profile sports academy offers unique opportunities to build a portfolio and network within the sports, education, and hospitality sectors.

📝 Enhancement Note: The "RNA Token" and extensive benefits suggest a company that invests in its employees' well-being and personal growth, which often correlates with internal mobility and development opportunities.

🌐 Work Environment

Office Type: On-site role located in Manacor, Spain. The environment is likely a professional office setting within the Rafa Nadal Academy complex, fostering a dynamic and active atmosphere.

Office Location(s): Manacor, Balearic Islands, Spain. This location offers a unique lifestyle blend, combining professional work with the appeal of the Mediterranean island environment.

Workspace Context:

• The workspace will likely be collaborative, encouraging interaction with marketing teams, project managers, and stakeholders from other departments.

• Access to modern design and development tools will be provided, supporting efficient workflow and creative execution.

• The environment is described as dynamic, close-knit, and busy, reflecting the operational tempo of a high-performance academy.

Work Schedule: Full-time with flexible start times, allowing for better integration of personal routines with professional responsibilities. This flexibility can be particularly beneficial for managing personal well-being and fitting in personal activities, especially given the access to on-site facilities.

📝 Enhancement Note: The on-site requirement is strong, emphasizing the need for in-person collaboration and integration with the physical environment of the Academy. The flexible start times are a significant perk for work-life balance in a demanding role.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess foundational skills and experience alignment. Be prepared to clearly articulate your role and contributions in past projects.

• Technical Assessment/Portfolio Review: This stage will likely involve a detailed discussion of your portfolio. Expect to walk through specific projects, explaining your design process, technical choices (HTML/CSS/WordPress implementation), and how you measured success or impact.

• Skills Challenge: A practical exercise may be given, such as designing a social media graphic or a landing page concept for a specific Academy initiative, to evaluate your real-time design and problem-solving abilities within tight constraints.

• Team/Manager Interview: Interviews with the hiring manager and potential team members to assess cultural fit, collaboration style, and understanding of the Academy's mission and values. Prepare to discuss how you handle feedback and work within a team.

• Final Interview: Possibly with a higher-level manager to confirm overall fit and discuss long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 strong projects that best represent your skills in both graphic design and web development (HTML/CSS/WordPress). Ensure a mix that showcases versatility across different business units or campaign types if possible.

• Tell a Story: For each project, clearly outline the brief, your approach, the challenges faced, your specific contributions, the tools used, and the outcome or impact. Use visuals effectively.

• Highlight Technical Skills: For web projects, be ready to discuss your code structure, responsiveness strategies, and any custom development aspects. Live links are highly preferred.

• Demonstrate Brand Understanding: Showcase how you've adapted designs for different brands or maintained consistency. This is crucial given the Academy's strong brand identity.

• Quantify Impact: Wherever possible, include metrics or results that demonstrate the effectiveness of your designs (e.g., increased engagement, conversion rates, positive feedback).

Challenge Preparation:

• Understand the Brand: Thoroughly research the Rafa Nadal Academy, its mission, values, target audience, and various business units.

• Technical Refresh: Brush up on HTML5, CSS3, WordPress best practices, and responsive design principles.

• Problem-Solving Scenarios: Anticipate scenarios related to designing for sports, education, or hospitality. Think about how to create visually appealing and functional assets under pressure.

• Communication: Practice articulating your design decisions clearly and concisely, focusing on how your solutions align with business objectives.

📝 Enhancement Note: The emphasis on a "portfolio that shows both graphic design and functional web projects" is key. Candidates should prepare to demonstrate end-to-end capability, not just aesthetic design.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign (Mastery required for graphic design and asset creation).

• WordPress: Extensive experience in theme customization, plugin integration, and content management is essential for web development.

• Prototyping/Design Tools: Figma, Adobe XD (Proficiency needed for UI/UX design and wireframing).

• Code Editors: Such as VS Code, Sublime Text, or Atom for HTML, CSS, JavaScript, and PHP development.

Analytics & Reporting:

• Google Analytics: Familiarity with website analytics to understand user behavior and performance metrics.

• WordPress Analytics Plugins: Tools like Yoast SEO or Jetpack for basic site performance and SEO insights.

CRM & Automation:

• While not explicitly mentioned, familiarity with how design assets integrate with marketing automation platforms or CRMs (like Salesforce, HubSpot) could be beneficial for understanding campaign workflows.

• Version Control: Basic understanding of Git for code management, especially if collaborating with other developers.

📝 Enhancement Note: The explicit mention of HTML/CSS and WordPress, alongside Photoshop and Illustrator, defines the core technical stack. A candidate strong in Adobe Suite and WordPress, with foundational coding skills, will be well-suited.

👥 Team Culture & Values

Operations Values:

• Excellence: A commitment to high standards in all aspects of work, mirroring the performance ethos of the Rafa Nadal brand.

• Dedication & Hard Work: A strong work ethic and willingness to go the extra mile to achieve project goals, especially under demanding timelines.

• Teamwork & Collaboration: A supportive and communicative approach to working with colleagues across different departments, fostering a sense of shared purpose.

• Continuous Improvement: An openness to learning new skills, adapting to new technologies, and refining processes to enhance efficiency and output quality.

• Passion for Sport & Education: An appreciation for the Academy's core mission, contributing to an environment that inspires both athletes and students.

Collaboration Style:

• Cross-Functional Integration: The designer will be expected to actively engage with non-design teams, translating their needs into effective visual and digital solutions. This requires clear communication and a consultative approach.

• Feedback-Driven Iteration: An open attitude towards receiving and incorporating feedback from stakeholders to refine designs and ensure alignment with business objectives.

• Knowledge Sharing: Willingness to share design insights, best practices, and technical knowledge with colleagues to foster a learning environment.

📝 Enhancement Note: The company culture is heavily influenced by the personal brand of Rafa Nadal, emphasizing discipline, hard work, and a pursuit of excellence. This translates into a demanding but potentially very rewarding work environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Brands/Units: Effectively managing diverse visual requirements and brand guidelines for different business units within the Academy.

• Agile Environment Pressure: Delivering high-quality design and development work under tight deadlines and in a fast-paced, dynamic setting.

• Technical Integration: Ensuring seamless integration of design elements with existing web platforms and potentially other internal systems.

• Stakeholder Management: Communicating technical design concepts and trade-offs effectively to non-technical stakeholders across various departments.

Learning & Development Opportunities:

• Specialized Training: Opportunities to deepen expertise in areas like advanced WordPress development, UX/UI optimization, or specific design software.

• Cross-Functional Exposure: Learning about marketing, operations, and event management through direct collaboration, broadening your understanding of the business.

• Industry Events: Potential to attend relevant design or digital marketing conferences to stay abreast of industry trends and network.

• Mentorship: Learning from experienced professionals within the Academy and potentially through external networks.

📝 Enhancement Note: The role presents a unique opportunity to grow within a prestigious sports and education institution, combining creative skills with practical business application in a dynamic environment.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a new landing page for an upcoming tennis training camp, considering our brand guidelines and target audience?" (Assesses campaign design thinking)

• "Describe a time you had to manage multiple design projects with conflicting deadlines. How did you prioritize and ensure quality?" (Assesses project management and prioritization)

• "Walk me through the process of building a website from scratch using WordPress. What are the key considerations for performance and user experience?" (Assesses technical depth and process)

Company & Culture Questions:

• "What appeals to you about working for the Rafa Nadal Academy specifically?" (Assesses motivation and cultural alignment)

• "How do you stay updated with the latest design trends and web technologies?" (Assesses continuous learning)

• "Describe your ideal team environment and how you contribute to a collaborative culture." (Assesses teamwork and cultural fit)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type (graphic design, web design) or by the impact/objective achieved.

• Highlight Process: For each project, clearly articulate the "why," "what," and "how." Explain your thought process, design decisions, and technical implementation details.

• Showcase Technical Prowess: Be prepared to demonstrate your HTML/CSS/WordPress skills. If possible, have live links or interactive demos ready.

• Quantify Results: Use data and metrics to back up the success of your projects. Even qualitative feedback is valuable.

• Conciseness: Be mindful of time during the interview. Practice presenting your key projects efficiently and effectively.

📝 Enhancement Note: The interview process will likely focus on both creative vision and technical execution. Candidates should be ready to prove their ability to translate creative ideas into functional, on-brand digital assets.

📌 Application Steps

To apply for this Brand & Web Designer position:

• Submit your application through the provided link on join.com.

• Tailor Your Resume: Highlight keywords from the job description such as "Graphic Design," "Web Development," "HTML," "CSS," "WordPress," "Adobe Suite," "Figma/Adobe XD," "Brand Consistency," and "Project Management." Quantify achievements where possible (e.g., "Designed and launched X websites," "Contributed to campaigns that increased engagement by Y%").

• Curate Your Portfolio: Ensure your portfolio clearly showcases both graphic design and functional web projects. Include live links to websites you've developed and detailed case studies for key graphic design campaigns. Prepare to discuss your process and technical implementation.

• Prepare for Technical Questions: Brush up on your HTML, CSS, and WordPress knowledge. Be ready to explain your approach to responsive design and website optimization.

• Research the Academy: Understand the Rafa Nadal Academy's mission, values, and diverse business units. This will help you articulate your interest and tailor your responses during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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