Brand and Web Designer

📍 Job Overview

Job Title: Brand and Web Designer

Company: MetaCompliance

Location: Belfast, Northern Ireland, United Kingdom

Job Type: Other

Category: Marketing Operations & Brand Management

Date Posted: 2025-08-22T00:00:00

Experience Level: Mid-Senior Level (5+ years)

Remote Status: On-site (with flexibility)

🚀 Role Summary

• Spearhead the evolution and strategic direction of MetaCompliance's visual brand identity across all digital, print, and web channels.

• Take ownership of the website's visual design and user experience, ensuring it aligns with brand strategy and supports business growth objectives.

• Develop and create a diverse range of marketing and sales enablement assets, maintaining brand consistency and high visual standards.

• Manage day-to-day website operations, including content updates and CMS management, to ensure a compelling and accurate brand representation.

📝 Enhancement Note: While the job title is "Brand and Web Designer," its responsibilities heavily lean into Marketing Operations and Brand Management, focusing on the strategic application of brand across digital platforms and the operational management of the website. The "sole in-house design hire" aspect implies a significant degree of autonomy and responsibility for the entire brand's visual output.

📈 Primary Responsibilities

• Lead the strategic development and tactical delivery of MetaCompliance's brand identity, ensuring it aligns with business goals and market positioning.

• Evolve and maintain the brand identity guidelines, ensuring consistent application across all marketing collateral, digital assets, and communication channels.

• Design and produce a wide array of marketing assets, including presentations, product collateral, content assets, social media graphics, email templates, event materials, and digital advertisements.

• Develop sales enablement materials such as one-pagers, case studies, and pitch decks that effectively communicate value propositions to prospective clients.

• Own the visual design and user experience (UX) of the company website, optimizing for engagement, conversion, and brand resonance.

• Manage website content updates and changes through the Content Management System (CMS), ensuring accuracy and brand alignment.

• Collaborate with marketing and content teams to strategize and implement landing page designs and conversion path optimizations to drive lead generation.

• Support the creative function by ensuring platform videos and other multimedia content are visually aligned with the established brand identity.

• Act as the primary point of contact for all visual brand-related inquiries and initiatives, both internally and externally.

📝 Enhancement Note: The responsibilities highlight a dual role: strategic brand stewardship and hands-on design execution, with a strong emphasis on website management and marketing asset creation for a B2B SaaS context. The mention of "sole in-house design hire" suggests a need for a candidate comfortable with broad responsibilities and independent decision-making.

🎓 Skills & Qualifications

Education: A Bachelor's degree in Graphic Design, Web Design, Marketing, Communications, or a related field is typically expected for this level of responsibility, although equivalent practical experience will be strongly considered.

Experience: Minimum of 5 years of progressive experience in brand and web design, with a strong preference for candidates with a background in B2B SaaS or technology environments. Proven experience as the sole brand custodian within an organization, demonstrating the ability to manage all aspects of brand identity independently.

Required Skills:

• Brand Identity Development & Management: Proven ability to define, evolve, and maintain a cohesive brand identity across multiple platforms.

• Web Design & UX/UI: Expertise in designing user-centric websites with a focus on intuitive navigation, visual appeal, and conversion optimization.

• Graphic Design Proficiency: Mastery of design principles, typography, color theory, and layout for creating compelling marketing assets.

• Design Software Expertise: High proficiency in industry-standard design tools such as Figma and the Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro).

• CMS Management: Experience with Content Management Systems (e.g., WordPress, HubSpot CMS, Webflow) for website updates and content management.

• HTML/CSS Understanding: Familiarity with front-end web technologies (HTML, CSS) to inform design decisions and collaborate effectively with developers.

• Sales Enablement Design: Experience creating impactful sales collateral, including presentations, one-pagers, and case studies.

• Independent Work Ethic: Demonstrated ability to manage multiple projects simultaneously, prioritize tasks effectively, and deliver high-quality work with minimal supervision in a fast-paced environment.

• Cross-functional Collaboration: Strong interpersonal skills to effectively partner with marketing, product, sales, and creative teams.

• Strategic Thinking & Creative Flair: A blend of strategic vision for brand direction and creative talent to execute innovative design solutions.

Preferred Skills:

• Experience working within a Private Equity (PE)-backed or scale-up company environment, understanding the dynamics of rapid growth.

• Familiarity with video editing and motion graphics for asset creation.

• Experience with A/B testing and conversion rate optimization (CRO) for landing pages.

• Basic understanding of SEO principles as they relate to web design.

📝 Enhancement Note: The emphasis on being the "sole brand owner" is critical, signaling a need for a highly self-sufficient and proactive designer. Proficiency in Figma and Adobe Creative Suite is a baseline, with CMS and HTML/CSS knowledge being crucial for web responsibilities. The preference for B2B SaaS and scale-up experience indicates a need for understanding the nuances of marketing and sales in a technology-driven environment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand Identity Projects: A robust showcase of past brand identity development, including logo design, color palettes, typography systems, and brand guideline creation. Demonstrate the strategic thinking behind these choices.

• Digital Design & Web Projects: A strong representation of website design and UX/UI work, featuring user flows, wireframes, mockups, and live examples where possible. Highlight responsiveness and user engagement metrics if available.

• Marketing & Sales Collateral: Examples of diverse marketing assets created, such as pitch decks, case studies, one-pagers, social media graphics, and email templates, demonstrating versatility and brand application.

• Project Ownership Examples: Specific case studies detailing projects where you took sole ownership from concept to completion, showcasing problem-solving, decision-making, and successful outcomes.

• B2B SaaS/Tech Context: Portfolios that reflect experience in B2B environments are highly valued, demonstrating an understanding of industry-specific design needs and marketing strategies.

Process Documentation:

• Brand Guideline Development: Showcase examples of comprehensive brand guidelines that outline visual standards, tone of voice, and asset usage for internal and external stakeholders.

• Workflow Design: Illustrate your process for managing design requests, from briefing and concept development to final asset delivery and implementation, emphasizing efficiency and clear communication.

• Website Update Process: Demonstrate your systematic approach to managing website content updates, including testing, quality assurance, and deployment procedures within a CMS.

• Performance Measurement: Include examples of how you've tracked and reported on the effectiveness of design initiatives, particularly concerning website engagement, conversion rates, and brand perception.

📝 Enhancement Note: The portfolio is paramount for this role, especially in demonstrating the ability to act as a sole brand owner and execute across various design disciplines. Candidates should be prepared to walk through their process, highlight strategic decision-making, and quantify the impact of their design work, particularly on website performance and marketing effectiveness.

💵 Compensation & Benefits

Salary Range: For a Brand and Web Designer with 5+ years of experience in Belfast, Northern Ireland, the estimated salary range is typically between £35,000 and £55,000 per annum. This estimate is based on industry benchmarks for similar roles in the UK tech sector, considering the company's scale-up potential and the candidate's responsibility as the sole in-house designer.

Benefits:

• Creative Autonomy: Lead brand evolution with significant creative freedom and impact.

• Growth Opportunity: Opportunity to make a substantial impact from day one in a growing company.

• Generous Leave: 25 days of annual leave, increasing with employment milestones, plus 10 UK bank holidays.

• Pension Scheme: Private pension with 8% company matched contributions.

• Healthcare: Comprehensive private healthcare coverage.

• Life Cover: Company-provided life insurance.

• Family Support: Enhanced maternity and paternity leave policies.

• Professional Development: Dedicated training budget to support career growth and skill enhancement.

• Work-Life Balance: Flexible working arrangements to promote a healthy work-life balance.

• Social Engagement: Two company-wide social events per year to foster team cohesion.

• Referral Program: Employee referral bonus scheme.

Working Hours: While specific hours are not stated, the role is likely aligned with standard UK business hours (e.g., 9 AM to 5 PM), with an expectation of 40 hours per week. The mention of flexibility suggests some adaptability may be possible.

📝 Enhancement Note: The salary range is an estimate based on general UK market data for experienced designers in the tech sector. Actual compensation will depend on the candidate's specific experience, portfolio strength, and negotiation. The benefits package is comprehensive, with a strong emphasis on professional development and work-life balance, aligning with the company's "Great Place to Work" certification.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cybersecurity Awareness and Human Risk Management. MetaCompliance operates within the rapidly evolving cybersecurity technology sector, focusing on employee education and behavioral change to mitigate digital risks. This context means the brand and design need to convey trust, innovation, and authority.

Company Size: MetaCompliance is a growing organization, indicated by its global presence and private equity backing. While an exact employee count isn't provided, the mention of a "strengthened leadership team" and "global growth" suggests a company that has transitioned from startup to a more established scale-up phase. This offers opportunities for impact and career progression.

Founded: The founding date is not explicitly stated, but the company's positioning as a "global leader" and its recent PE backing indicates a history of established operations and a forward-looking growth strategy. The CEO, James Mackay, is driving a "clear and progressive vision."

Team Structure:

• Design Function: You will be the sole in-house designer, reporting likely to a Marketing Director or Head of Marketing/Creative.

• Cross-functional Collaboration: You will collaborate closely with Marketing, Product, and Sales teams. This means understanding their needs and translating them into effective visual communication.

• Global Reach: While based in Belfast, the company's operations are global, suggesting potential for interaction with international teams and awareness of diverse market needs.

Methodology:

• Data-Driven Brand Evolution: The company is seeking a designer who can "take direction and guide us through that exciting process" of updating the brand, implying a collaborative approach where data and strategic goals inform design decisions.

• Agile & High-Growth Environment: The work environment is described as "fast-paced, agile, high-growth," requiring adaptability, efficiency, and a proactive mindset in design execution.

• Focus on Behaviour Change: As a cybersecurity awareness company, the brand and design efforts will likely aim to engage employees and drive behavioral change, requiring empathetic and impactful visual communication.

Company Website: https://www.metacompliance.com/

📝 Enhancement Note: The company's focus on cybersecurity and its growth phase as a PE-backed scale-up are key contextual elements. The brand and web designer will need to embody professionalism, innovation, and a clear communication style that resonates with B2B clients while supporting an ambitious growth agenda. The "Great Place to Work" certification suggests a positive and supportive internal culture.

📈 Career & Growth Analysis

Operations Career Level: This role sits at a Mid-Senior level, specifically for a designer who is ready to take full ownership of a brand's visual identity and website. It's a key individual contributor role with significant strategic influence, especially given it's the only in-house design position.

Reporting Structure: The designer will likely report into a senior marketing leader (e.g., Head of Marketing, Marketing Director, or potentially the CEO/COO given the company's size and stage). This implies direct access to leadership and the opportunity to influence brand strategy at a high level.

Operations Impact: The Brand and Web Designer's work directly impacts MetaCompliance's market perception, lead generation efforts, and customer acquisition through compelling visuals and an optimized website experience. Strong brand assets and a well-maintained website are critical for sales enablement and overall business growth in the competitive SaaS market.

Growth Opportunities:

• Brand Leadership: Grow into a Brand Manager or Art Director role as the company expands its design and marketing functions.

• Skill Specialization: Deepen expertise in specific areas like UX/UI, motion graphics, or digital marketing design through the provided training budget.

• Cross-functional Influence: Expand influence across Product and Creative functions, shaping not just the brand but also the user experience of the product itself.

• Scale-up Experience: Gain invaluable experience in a high-growth, PE-backed environment, which is highly attractive for future career opportunities in the tech sector.

📝 Enhancement Note: This is a pivotal role for a designer looking to make a significant mark. The opportunity to be the sole designer means building processes, defining visual direction, and directly contributing to the company's outward-facing image and growth trajectory. The career path offers potential for leadership and broad impact.

🌐 Work Environment

Office Type: The role is listed as "On-site" with flexibility, suggesting a primary presence in the Belfast office, which is the company's headquarters. This implies a traditional office environment but with potential for hybrid arrangements.

Office Location(s): The primary location is Belfast, Northern Ireland. The company also mentions Derry, suggesting potential operations or team members there, but Belfast is the key hub.

Workspace Context:

• Collaborative Environment: The company culture emphasizes collaboration, so expect to work closely with marketing, product, and sales teams.

• Resource Availability: As the sole designer, you'll need to leverage available design tools and potentially advocate for new ones. The training budget suggests investment in professional development.

• Team Interaction: Opportunities will exist to interact with a global team during company socials and potentially through digital collaboration tools.

Work Schedule: Emphasis on "flexibility" and "work-life balance" suggests that while standard working hours are expected, there may be some leeway for managing personal commitments, provided project deadlines and business needs are met.

📝 Enhancement Note: The "On-site" designation with "flexibility" indicates that while being present in the Belfast office is the primary expectation, there might be room for hybrid work arrangements or flexible hours, which would be beneficial for managing a sole-designer workload and personal life.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application & Portfolio Review: Submit your CV and a strong portfolio showcasing relevant brand and web design work. This is the critical first step.

• Screening Call: A brief call with HR or a hiring manager to assess basic qualifications, cultural fit, and interest.

• Design Challenge/Task: Expect a practical design exercise. This could involve updating a specific marketing asset, proposing website improvements, or creating a concept based on a brief. Focus on demonstrating strategic thinking and brand alignment.

• Stakeholder Interviews: Interviews with key team members from Marketing, Product, and Sales to evaluate collaboration skills, understanding of business needs, and design approach.

• Final Interview: Likely with senior leadership (e.g., CEO, Head of Marketing) to discuss strategic vision, cultural fit, and overall suitability for the role.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest, most relevant work, focusing on projects that demonstrate brand ownership, web design expertise, and B2B SaaS experience.

• Tell a Story: For each project, explain the brief, your process, the challenges faced, your creative solutions, and the measurable impact (e.g., increased engagement, conversion rates, brand consistency).

• Highlight Brand Strategy: Emphasize how your design decisions supported strategic business objectives.

• Showcase Web UX/UI: Clearly articulate your approach to user experience and interface design for websites.

• Be Prepared to Discuss: Anticipate questions about your process, your favorite tools, how you handle feedback, and how you manage multiple projects.

Challenge Preparation:

• Understand the Brand: Thoroughly research MetaCompliance's current brand, website, and market positioning. Identify areas for improvement and potential strategic directions.

• Think Strategically: For any design challenge, consider the business goals behind it. How does the design drive conversions, improve user experience, or strengthen brand perception?

• Demonstrate Process: Be ready to explain your design process, including research, ideation, iteration, and final execution.

• Focus on Impact: Quantify the results of your work whenever possible. If the challenge asks for a proposal, outline how you would measure success.

📝 Enhancement Note: The interview process will heavily rely on the portfolio. Candidates should be prepared to articulate the "why" behind their design choices and demonstrate how they can lead the brand's visual evolution independently. A practical design challenge is highly probable, requiring a strategic and results-oriented approach.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative design workflows.

• Adobe Creative Suite:

  • Photoshop: For image editing, manipulation, and digital asset creation.
  • Illustrator: For vector graphics, logos, icons, and illustrations.
  • InDesign: For layout design of marketing collateral, presentations, and publications.
  • After Effects: Potentially for motion graphics and animated assets.
  • Premiere Pro: For video editing, if supporting product marketing visuals.

Analytics & Reporting:

• Google Analytics: For understanding website traffic, user behavior, and conversion tracking.

• CMS Analytics: Built-in analytics within the CMS platform to monitor page performance.

CRM & Automation:

• CRM (e.g., Salesforce, HubSpot): While not directly managed by the designer, understanding how marketing assets integrate with CRM and marketing automation platforms (like HubSpot) is beneficial for optimizing lead generation.

• Project Management Tools (e.g., Asana, Trello, Jira): Likely used for managing design tasks and collaborating with other teams.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is non-negotiable. A foundational understanding of web technologies (HTML/CSS) and analytics tools like Google Analytics is crucial for optimizing web design and demonstrating impact. Familiarity with CMS platforms is also a key requirement.

👥 Team Culture & Values

Operations Values:

• Clarity, Collaboration, Mutual Respect: These are explicitly mentioned as core values, indicating a need for clear communication, effective teamwork, and a respectful working environment.

• Innovation & Excellence: The company is driving a "clear and progressive vision" and "inspires innovation and excellence," suggesting a culture that supports creative thinking and high standards.

• Purpose-Driven: The mission to deliver cybersecurity solutions that empower organizations implies a focus on meaningful work and impact.

• Flexibility & Trust: The emphasis on flexibility and employee autonomy suggests a culture that trusts its team members to manage their work effectively.

• Data-Driven Approach: While not explicitly stated for design, the tech industry context and growth ambitions imply that data will inform decisions, including brand strategy and website performance.

Collaboration Style:

• Cross-functional Partnership: Expect to work closely with marketing, product, and sales teams, requiring strong communication and an ability to translate diverse needs into cohesive design solutions.

• Feedback Integration: As the sole designer, you'll need to be adept at receiving and integrating feedback from various stakeholders to refine designs.

• Proactive Communication: Given the remote aspect for some roles and the global nature of the company, clear and proactive communication will be vital for design project success.

📝 Enhancement Note: The company culture appears to value individual contribution within a collaborative framework. The designer must be comfortable working autonomously while also being an effective team player who can communicate design rationale and integrate feedback from non-design colleagues.

⚡ Challenges & Growth Opportunities

Challenges:

• Sole Brand Ownership: Being the only in-house designer means managing all inbound design requests, prioritizing effectively, and potentially facing resource constraints. This requires strong organizational and time-management skills.

• Brand Evolution: Leading a brand update requires navigating stakeholder opinions, balancing strategic goals with creative vision, and ensuring consistency across a broad range of assets.

• Fast-Paced Environment: Adapting to the demands of a high-growth, agile company means being able to deliver quickly without compromising quality.

• Cross-functional Demands: Balancing the diverse needs and requests from Marketing, Sales, and Product teams can be demanding.

Learning & Development Opportunities:

• Strategic Brand Leadership: Develop strategic thinking and leadership skills by defining and driving the brand's future direction.

• Skill Expansion: Utilize the training budget to learn new design software, techniques (e.g., motion graphics, advanced UX), or project management methodologies.

• Industry Exposure: Gain deep insights into the cybersecurity industry and B2B SaaS marketing.

• Career Advancement: The "sole designer" role is a strong stepping stone to more senior or specialized design leadership positions within MetaCompliance or elsewhere.

📝 Enhancement Note: The primary challenge is the breadth of responsibility as the sole designer. However, this also presents the most significant growth opportunity for a motivated individual to shape a company's brand identity and gain invaluable experience in a dynamic environment.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing or evolving a brand identity. What key elements do you focus on, and how do you ensure consistency?" (Prepare to walk through a past brand project, highlighting strategic decisions and implementation).

• "How would you approach redesigning our website to better reflect our brand and support our growth goals?" (Think about user journey, key conversion points, and visual hierarchy).

• "Given you'll be the sole designer, how do you prioritize multiple design requests from different departments (e.g., Marketing, Sales, Product)?" (Focus on communication, project management tools, and stakeholder alignment).

• "What are your thoughts on our current brand and website? Where do you see opportunities for improvement?" (Requires thorough pre-interview research).

Company & Culture Questions:

• "What interests you about MetaCompliance and our mission in cybersecurity awareness?" (Connect your passion for design with the company's purpose).

• "Describe a time you collaborated effectively with non-design teams. What were the challenges, and how did you overcome them?" (Highlight communication and empathy).

• "How do you handle constructive criticism or feedback on your designs?" (Emphasize openness and a focus on achieving the best outcome).

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type (brand identity, web design, marketing collateral) or by case study depth.

• Case Studies: For 2-3 key projects, prepare detailed case studies that cover:

  • The Client/Project Brief
  • Your Role & Responsibilities
  • The Challenge/Problem
  • Your Design Process & Solutions
  • Key Visuals (mockups, final assets)
  • Outcomes & Impact (metrics, results)

• Conciseness: Be prepared to present your portfolio efficiently, highlighting the most relevant aspects for MetaCompliance.

• Interactive Elements: If your portfolio includes interactive prototypes or live websites, be ready to demonstrate them.

• Brand Fit: Ensure your presentation style and the work you highlight align with the professional and innovative image MetaCompliance aims for.

📝 Enhancement Note: Be prepared to demonstrate not just design skill but also strategic thinking, project management capability, and a clear understanding of how design contributes to business objectives. Your portfolio is your primary tool; ensure it's polished, relevant, and accompanied by strong narrative explanations.

📌 Application Steps

To apply for this Brand and Web Designer position:

• Submit your application through the provided link on the MetaCompliance careers page.

• Portfolio Customization: Tailor your online portfolio or PDF submission to highlight projects most relevant to MetaCompliance's B2B SaaS industry, focusing on brand identity evolution, website design, and marketing/sales collateral creation.

• Resume Optimization: Ensure your resume clearly articulates your 5+ years of experience, emphasizing your ability to work independently as a sole brand owner and your proficiency with key design tools (Figma, Adobe Creative Suite). Quantify achievements wherever possible.

• Pre-Interview Research: Thoroughly research MetaCompliance's current brand, website, products, and market position. Understand their cybersecurity focus and growth ambitions.

• Prepare for Design Challenge: Anticipate a practical design task. Think about how you would approach refreshing their brand or website, considering their strategic goals and target audience.

• Practice Portfolio Presentation: Rehearse presenting your portfolio and key case studies, focusing on explaining your process, strategic decisions, and the impact of your work.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.