Brand & Visual Designer

📍 Job Overview

Job Title: Brand & Visual Designer Company: Brightscout Location: Remote (Argentina, Brazil, Colombia) Job Type: Full-Time Category: Creative & Media / Art & Design / Marketing Date Posted: 2026-02-05 Experience Level: 5-10 Years (Mid-Senior Level) Remote Status: Fully Remote

🚀 Role Summary

• Drive the creation and execution of compelling brand identities and visual assets that define and elevate the Brightscout brand across all digital touchpoints.
• Translate high-level concepts, strategic objectives, and creative direction into impactful visual designs for web, app, motion graphics, and marketing collateral.
• Develop and maintain comprehensive brand identity systems, including logos, typography, color palettes, and detailed design guidelines, ensuring consistency and adaptability.
• Produce high-quality visual content that supports diverse digital experiences, demonstrating a strong command of design principles and aesthetic sensibilities.

📝 Enhancement Note: Based on the job description, this role is ideal for a mid-to-senior level designer with a proven track record in branding and visual design, particularly within agency settings. The emphasis on strategic thinking alongside creative execution suggests a need for a designer who can operate with autonomy and contribute to overarching brand strategy, not just execute tasks. The mention of "4+ years of experience" combined with the scope of responsibilities points towards an experience level of 5-10 years.

📈 Primary Responsibilities

• Conceptualize and design cohesive brand identities, encompassing logo creation, typography selection, color system development, and comprehensive style guides.
• Produce a wide range of visual assets for digital platforms, including web interfaces, mobile app elements, social media graphics, and marketing campaign materials.
• Develop engaging motion graphics and animations to enhance digital experiences and brand storytelling.
• Ensure all visual outputs align with project goals, brand positioning, and strategic objectives, maintaining a high level of quality and consistency.
• Apply expertise in typography, grid systems, layout composition, and visual hierarchy to create aesthetically pleasing and functionally effective designs.
• Adapt design approaches and styles to meet the specific needs of diverse projects and client requirements, showcasing versatility and creative problem-solving.
• Manage individual project workflows, prioritizing tasks, and ensuring timely delivery of high-quality design deliverables with minimal supervision.
• Actively participate in design critiques, providing constructive feedback to peers and incorporating feedback from Design Leads, PMs, and other stakeholders to refine deliverables.
• Stay abreast of emerging design trends, tools, and best practices to continuously enhance creative output and maintain a competitive edge.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can manage the full lifecycle of visual asset creation, from initial concept to final execution, with a strong emphasis on brand consistency and strategic alignment. The requirement to "work independently" and "manage your own workflow" indicates a need for strong self-management and organizational skills.

🎓 Skills & Qualifications

Education: While no specific degree is mentioned, a Bachelor's degree in Graphic Design, Visual Communication, Fine Arts, or a related field is typically expected for roles of this nature. Equivalent practical experience will also be considered.

Experience: Minimum of 4 years of professional experience in brand identity and visual design, preferably within a digital or branding agency environment.

Required Skills:

• Proven expertise in brand identity development, including logo design, visual system creation, and style guide generation.
• Strong proficiency in visual design principles, including typography, color theory, layout composition, grid systems, and visual hierarchy.
• Advanced skills in design software, specifically Figma and the Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Demonstrated ability to create high-quality visual assets for digital experiences, including web design, app interfaces, and marketing collateral.
• Experience in developing motion graphics or animation for digital applications.
• Excellent communication and presentation skills, with the ability to articulate design concepts and rationale effectively.
• Strong portfolio showcasing a diverse range of branding solutions and visual design work across various formats.
• Ability to adapt to multiple visual styles and project requirements with precision and attention to detail.
• Proven ability to manage workflow independently, prioritize tasks, and meet deadlines.
• Collaborative mindset and experience working effectively within cross-functional teams.

Preferred Skills:

• Experience with After Effects for motion graphics.
• Familiarity with UX/UI principles for digital product design.
• Understanding of content strategy and its impact on visual design.
• Experience working in a remote-first or distributed team environment.

📝 Enhancement Note: The emphasis on Figma and Adobe Creative Suite is critical. Candidates should be prepared to demonstrate proficiency in these tools, not just list them. The portfolio is paramount and should clearly showcase brand identity systems and diverse visual asset creation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly demonstrates a strong visual aesthetic and design sensibility.
• Showcase a wide range of branding solutions, including complete identity systems (logos, typography, color palettes, design guidelines).
• Include examples of visual asset creation for digital experiences such as web design, app interfaces, and marketing materials.
• Highlight projects where strategic thinking and creative direction were translated into compelling visual executions.
• Demonstrate versatility in adapting to different visual styles and project needs.

Process Documentation:

• Evidence of managing personal workflow and executing tasks autonomously, ensuring quality and timeliness.
• Examples of collaboration and integration of feedback from PMs, Design Leads, and other team members.
• Showcase understanding of design critiques, including the ability to offer and receive feedback constructively.
• Any examples of process refinement or implementation of new design tools/best practices would be beneficial.

📝 Enhancement Note: The portfolio should not just be a collection of images, but should tell a story about the design process, strategic thinking, and the impact of the visual solutions. For this role, demonstrating the ability to build and maintain cohesive brand systems is key.

💵 Compensation & Benefits

Salary Range: Based on the provided information (remote work in Argentina, Brazil, Colombia, and compensation in USD), and considering the 4+ years of experience requirement, a competitive salary range for a Brand & Visual Designer in these regions, paid in USD, would typically fall between $50,000 - $85,000 USD per year.

📝 Enhancement Note: This salary range is an estimate based on the specified remote locations, the job title, experience level, and the stated currency (USD). Actual compensation may vary based on the candidate's specific experience, skills, and negotiation. Research for these specific roles in Argentina, Brazil, and Colombia, when paid in USD, often aligns with global remote compensation benchmarks, factoring in cost of living adjustments where applicable.

Benefits:

• Unlimited Paid Time Off (PTO): Encourages a healthy work-life balance, allowing employees to take time off as needed without strict limits.
• Fully Remote Work: Freedom to work from any location, offering flexibility and autonomy.
• Flexible Schedule Tied to Project Needs: Allows for adaptation to personal schedules while ensuring project milestones are met, promoting efficient time management.
• Competitive Compensation in USD: Ensures stable and predictable earnings, often advantageous for international hires.

Working Hours: While the exact number of hours per week is not specified, the mention of "Flexible Schedule Tied To Project Needs" and "40" as an AI-derived value suggests a standard full-time commitment, likely around 40 hours per week, with flexibility in how those hours are structured around project deadlines and team collaboration.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Software / Marketing Technology (implied by "Brightscout" and the nature of the design role supporting digital experiences). The company likely operates in a B2B or B2C technology space, providing solutions that require strong branding and digital presence. Company Size: (Not specified, but the existence of Co-Founders and a dedicated Talent Team suggests a growing startup or a well-established SMB). A growing company implies opportunities for impact and growth. Founded: (Not specified).

Team Structure:

• The design team likely includes a Design Lead and other designers, with a reporting structure that involves PMs and potentially other cross-functional teams.
• Collaboration with PMs, Design Leads, and Co-Founders is explicitly mentioned, indicating a matrixed or project-based team environment.
• The company culture values "Leading with Heart," "Breaking Convention," "Bringing Order to the Chaos," and "Being a Champion," suggesting a focus on empathy, innovation, efficiency, and excellence.

Methodology:

• Design work is guided by "creative direction" and "project goals," implying a structured creative process.
• Emphasis on "strategic alignment" and "brand positioning" indicates a data-informed or market-aware approach to design.
• The "Bring Order to the Chaos" value suggests a methodical approach to problem-solving and transforming complex requirements into clear, effective designs.

Company Website: brightscout.com

📝 Enhancement Note: The company values are crucial for cultural fit. "Lead with Heart" suggests a supportive and empathetic work environment. "Break Convention" points to a culture that encourages innovation and bold ideas. "Bring Order to the Chaos" aligns perfectly with the role of a designer who clarifies complex concepts visually. "Be a Champion" emphasizes a commitment to high standards and excellence.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Senior level Brand & Visual Designer. It requires significant autonomy and the ability to manage complex design projects from conception to completion. The expectation is for an individual contributor who can lead design execution within their domain.

Reporting Structure: The designer will report to a Design Lead and collaborate closely with Project Managers (PMs). Interaction with Co-Founders is also part of the interview process, indicating their involvement in key hires and strategic direction.

Operations Impact: In a non-operations context (as this is a design role), the "Operations Impact" translates to the designer's direct contribution to the company's brand perception, market presence, and user engagement through high-quality visual assets and cohesive brand identity. Excellence in this role directly supports marketing efforts, product appeal, and overall business growth by creating visually compelling and strategically aligned brand experiences.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific areas like motion graphics, brand strategy, or digital product design through project experience and continuous learning.
• Leadership Potential: As the company grows, opportunities may arise to mentor junior designers, lead specific design initiatives, or take on more strategic brand responsibilities.
• Cross-Functional Exposure: Gain broader understanding of product development, marketing strategies, and business objectives through close collaboration with various teams.
• Continuous Learning: The company encourages staying updated on design trends and best practices, supporting professional development through project challenges and feedback.

📝 Enhancement Note: While this is not a Revenue Operations or Sales Operations role, "Operations Impact" is interpreted here as the functional impact on the business through design excellence. The growth opportunities focus on deepening design expertise and potential for leadership within a growing company.

🌐 Work Environment

Office Type: Fully remote, with no central office requirement. This offers maximum flexibility in choosing a work environment. Office Location(s): Remote within Argentina, Brazil, and Colombia.

Workspace Context:

• The work environment is remote-first, requiring self-discipline and effective remote collaboration tools.
• Candidates are expected to have a suitable home office setup conducive to creative work and video conferencing.
• Collaboration is facilitated through digital tools (Figma, Adobe CC, communication platforms), requiring strong digital communication skills.

Work Schedule: Flexible schedule tied to project needs, allowing for work-life integration. While a standard 40-hour week is implied, the structure is adaptable to individual needs and project deadlines, emphasizing output and results over strict adherence to hours.

📝 Enhancement Note: The remote-first nature means candidates must be comfortable with asynchronous communication and independent work. The "flexible schedule" is a key perk but requires strong personal time management to ensure project deliverables are met.

📄 Application & Portfolio Review Process

Interview Process:

• Resume Review: Initial screening for qualifications and experience.
• Screening Interview: Conducted by the Talent Team to assess cultural fit and basic qualifications.
• Hiring Manager Interview: In-depth discussion with the Hiring Manager and Lead Designer to evaluate design skills, technical proficiency, and alignment with team needs.
• Co-Founder Interview: Final stage to assess strategic thinking, cultural alignment with core values, and overall fit with the company's vision.
• Paid Assessment/Technical Challenge: A practical exercise to evaluate design capabilities, problem-solving skills, and ability to execute within project constraints.
• Final Selection and Offer: Based on the cumulative assessment of all stages.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase brand identity development and diverse visual asset creation.
• Highlight Brand Systems: Clearly present your process for building complete brand identity systems, including logos, typography, color palettes, and guidelines.
• Showcase Versatility: Include examples demonstrating your ability to adapt to different visual styles and create assets for various digital formats (web, app, motion).
• Detail Your Process: For each project, explain your role, the problem you were solving, your strategic approach, the tools used, and the final outcome. Use visuals to support your narrative.
• Quantify Impact (if possible): While difficult for design, if your work led to measurable improvements (e.g., increased engagement, clearer brand perception), mention it.
• Prepare for Critique: Be ready to discuss your design choices, receive feedback, and explain how you would iterate based on constructive criticism.

Challenge Preparation:

• Understand the Scope: If a technical challenge is provided, carefully read and understand the brief. Clarify any ambiguities before starting.
• Focus on Process: Demonstrate your thought process, not just the final output. Show how you approach problem-solving and apply design principles.
• Time Management: Allocate your time wisely across research, ideation, execution, and refinement.
• Presentation Skills: Prepare to present your challenge work clearly and concisely, explaining your rationale and design decisions.

📝 Enhancement Note: The paid assessment is a significant part of the process. Candidates should treat it as a real project and dedicate sufficient time and effort. The interview stages are designed to assess both technical skill and cultural alignment with Brightscout's values.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and UI/UX design. Proficiency is a must.
• Adobe Creative Suite: Including Photoshop (image editing, digital assets), Illustrator (vector graphics, logos), and InDesign (layout, brand guides).
• Adobe After Effects (Preferred): For motion graphics and animation.

Analytics & Reporting: While not a core requirement for this design role, understanding how design impacts engagement metrics (e.g., website analytics, social media engagement) can be beneficial. Familiarity with tools like Google Analytics or similar platforms might be a plus.

CRM & Automation: Not directly applicable to this role, but understanding how brand assets are used in marketing automation platforms could be helpful context.

📝 Enhancement Note: Expertise in Figma and the Adobe Creative Suite is non-negotiable. Candidates should be ready to demonstrate their proficiency and workflow within these tools.

👥 Team Culture & Values

Operations Values: (Interpreted for Design team context)

• Lead with Heart: Approach design challenges with empathy for the end-user and foster supportive relationships within the team. Be kind, trusting, and build honest connections.
• Break Convention: Embrace bold ideas and push creative boundaries to develop innovative and impactful visual solutions that stand out. Transform fearless creativity into tangible results.
• Bring Order to the Chaos: Master the art of transforming complex requirements, abstract concepts, and diverse information into clear, cohesive, and elegant visual designs.
• Be a Champion: Strive for excellence in every design output, demonstrating a commitment to high quality, strategic thinking, and delivering impactful results that elevate the brand.

Collaboration Style:

• Cross-Functional Integration: Work closely with Project Managers, Design Leads, and potentially other departments (e.g., marketing, product) to ensure design vision aligns with business objectives.
• Feedback-Driven Iteration: Actively participate in design critiques, offering constructive feedback and being receptive to receiving and integrating feedback to refine deliverables.
• Knowledge Sharing: Contribute to a collaborative environment by sharing design insights, techniques, and best practices, fostering continuous learning within the team.

📝 Enhancement Note: Candidates should be prepared to discuss how they embody these values in their daily work and design process. Demonstrating alignment with these core principles will be key to cultural fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Project Diversity: Effectively maintaining a cohesive brand identity while creating unique visual assets for a wide range of projects and styles.
• Remote Collaboration Dynamics: Navigating communication and collaboration effectively in a fully remote, potentially asynchronous environment, ensuring clear understanding and alignment.
• Translating Abstract Concepts: Visually representing complex ideas, strategies, and brand messaging in a clear, compelling, and engaging manner.
• Staying Current: Keeping pace with rapidly evolving design trends, tools, and digital platforms while maintaining a strong foundational design practice.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to hone skills in specialized areas like motion graphics, advanced typography, or digital product design through challenging projects.
• Strategic Brand Development: Involvement in higher-level brand strategy discussions and contributing to the evolution of the Brightscout brand.
• Cross-Disciplinary Learning: Gaining exposure to product management, marketing, and business strategy through inter-departmental collaboration.
• Industry Best Practices: Continuous learning through design critiques, feedback, and potentially industry resources or courses to stay at the forefront of design innovation.

📝 Enhancement Note: Candidates should be ready to discuss how they have overcome similar challenges in past roles and how they approach continuous learning and professional development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to develop a comprehensive brand identity system from scratch. What was your process, and what were the key considerations?" (Focus on process, strategy, and deliverables.)
• "How do you ensure visual consistency across a diverse range of digital assets and project types while adapting to different styles?" (Highlight your approach to brand governance and flexibility.)
• "Walk us through a project where you had to translate a complex concept or strategy into a compelling visual design. What were the challenges, and how did you overcome them?" (Emphasize strategic thinking and problem-solving.)
• "Describe your experience working in a fully remote team. What strategies do you use to ensure effective collaboration and communication?" (Showcase your remote work etiquette and collaboration skills.)

Company & Culture Questions:

• "How do Brightscout's values (Lead with Heart, Break Convention, Bring Order to the Chaos, Be a Champion) resonate with your personal and professional approach to design?" (Connect your experiences and philosophy to their stated values.)
• "How do you approach design critiques, both giving and receiving feedback?" (Demonstrate your ability to collaborate and improve through feedback.)
• "What does 'bringing order to chaos' mean to you in the context of visual design?" (Show your understanding of clarity and simplifying complexity.)

Portfolio Presentation Strategy:

• Narrative Structure: Frame your portfolio presentation around storytelling, guiding interviewers through your projects from problem to solution.
• Highlight Process Over Polish: While polished visuals are important, focus on explaining your thought process, design decisions, and challenges faced.
• Demonstrate Tool Proficiency: Be prepared to briefly discuss or even screen-share your work in Figma or Adobe Suite to show your technical command.
• Connect to Brightscout: Where possible, subtly link your past work or approach to the needs and values of Brightscout. For example, if you've worked on branding for tech companies or value clear communication.

📝 Enhancement Note: Be prepared to discuss your portfolio in detail, explaining the "why" behind your design choices. The Co-Founder interview is likely to focus heavily on cultural alignment and strategic thinking, so be ready to speak to Brightscout's values and vision.

📌 Application Steps

To apply for this Brand & Visual Designer position:

• Submit your application through the provided link on rippling.com.
• Portfolio Customization: Tailor your portfolio to highlight 3-5 key projects that best demonstrate your brand identity development, visual asset creation, and diverse design capabilities relevant to digital experiences. Ensure it clearly showcases your process and strategic thinking.
• Resume Optimization: Update your resume to emphasize your 4+ years of experience in brand and visual design, highlighting specific skills in Figma, Adobe Creative Suite, typography, layout, and motion graphics. Quantify achievements where possible and align keywords with the job description.
• Interview Preparation: Practice articulating your design process, explaining your portfolio projects, and discussing how you embody Brightscout's core values. Prepare thoughtful questions for the interviewers about the team, projects, and company culture.
• Company Research: Familiarize yourself with Brightscout's website (brightscout.com) and any publicly available information to understand their current brand, mission, and market position. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.