Brand & UX Designer

📍 Job Overview

Job Title: Brand & UX Designer

Company: Greenpixie

Location: London, United Kingdom

Job Type: Full-Time

Category: Product Design & UX

Date Posted: 2026-04-28

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid (requires occasional London office visits)

🚀 Role Summary

• Lead end-to-end UX and product design for complex, data-heavy cloud computing products, ensuring intuitive user experiences and clear interfaces.

• Define and maintain the Greenpixie brand identity across all touchpoints, including website, marketing materials, and product interfaces.

• Drive the creation and evolution of a comprehensive design system to support product development and business-wide consistency.

• Collaborate closely with Engineering, Product, and Commercial teams to shape features, improve product workflows, and enhance external business presentation.

• Utilize and champion AI-based design tools to streamline workflows and enhance design outputs.

📝 Enhancement Note: This role is positioned as a critical, company-wide design function within a fast-growing climate-tech startup. The emphasis is on practical ownership, translating complex data into user-friendly interfaces, and a hands-on approach to shipping product. The "Brand & UX Designer" title signifies a dual responsibility for both user experience and the overarching visual identity.

📈 Primary Responsibilities

• Own and drive the user experience (UX) and user flows for Greenpixie's suite of customer-facing tools, focusing on usability, consistency, and ease of navigation.

• Design complete product experiences, from initial concept development through to detailed UI specifications for engineering implementation.

• Translate complex technical concepts and large datasets into clear, accessible, and human-friendly interfaces that drive user understanding and adoption.

• Partner effectively with engineering teams to ensure accurate and pragmatic implementation of designs, iterating based on technical feasibility and feedback.

• Develop, maintain, and evolve the Greenpixie visual brand identity across all company touchpoints, including:

  • Website design and user experience optimization.
  • Product interface aesthetics and functionality.
  • Marketing collateral and campaign materials.
  • Sales presentations and conference exhibition assets.

• Create and manage comprehensive brand guidelines to ensure consistent application of the brand across all communications and outputs.

• Build, manage, and continuously improve a robust design system within Figma, facilitating efficient product development and broader business use.

• Redesign and iteratively enhance the company website to serve as a primary product and commercial engagement platform.

• Develop standardized templates and reusable design assets for marketing and commercial teams to ensure brand consistency and efficiency.

• Facilitate internal workshops to educate and empower teams on UX principles, brand guidelines, and the effective use of the design system.

• Collaborate with Product Management and Engineering to define product roadmaps, shape new features, and optimize product development and release processes.

• Continuously refine and improve design standards, workflows, and processes to scale effectively with company growth.

📝 Enhancement Note: The responsibilities highlight a significant ownership over the entire design lifecycle, from strategy to execution. The emphasis on translating "complex data and technical concepts" is key, suggesting a need for strong analytical thinking and the ability to simplify intricate information. The expectation to "shape features" and "improve how we build and release products" indicates a strategic, cross-functional role beyond typical UI design.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience in product design, UX, and visual design is essential.

Experience: 2-5 years of professional experience in product design and UX, with a proven track record of delivering user-centered design solutions, preferably within a tech startup or B2B SaaS environment.

Required Skills:

• Proficient in product design and UX methodologies, with a strong focus on user flows, usability, and information architecture.

• Demonstrated ability to design intuitive and effective experiences for complex or data-intensive products.

• Exceptional visual design skills, with keen attention to detail in layout, typography, color theory, visual hierarchy, and interaction design.

• Experience in designing end-to-end product journeys, encompassing user research, wireframing, prototyping, and high-fidelity UI design.

• High proficiency in Figma and modern design workflows, with specific experience and comfort utilizing AI-based design tools.

• Proven ability to collaborate effectively with engineers, understanding the technical implementation of designs and providing clear specifications.

• Capability to translate ambiguous requirements, rough ideas, and technical concepts into structured, actionable design solutions.

• Strong communication and interpersonal skills, with the ability to articulate design decisions and collaborate effectively across technical and non-technical teams.

Preferred Skills:

• Experience in developing and maintaining brand guidelines and comprehensive design systems.

• Prior experience designing marketing websites or conversion-focused digital experiences.

• Familiarity with B2B SaaS products, technical software, or enterprise solutions.

• Understanding of front-end development frameworks (e.g., React, Vue) and component-based design principles.

• A genuine interest in sustainability, climate-tech, or data-driven products and their user engagement challenges.

📝 Enhancement Note: The "Essential" skills emphasize practical application and tool proficiency, particularly Figma and AI tools. The "Nice to have" skills point towards a candidate who can contribute to broader brand strategy and has experience in relevant industry sectors, indicating potential for growth within the company.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase end-to-end product design case studies that clearly articulate user problems, design processes, and resulting solutions.

• Demonstrate a strong understanding of UX principles, user flows, and usability testing in at least two detailed product design examples.

• Include examples of translating complex data or technical concepts into simplified, user-friendly interfaces.

• Present examples of visual design work, including brand application and UI detailing, with a focus on consistency and aesthetic quality.

Process Documentation:

• Case studies should clearly outline the design process, including user research, ideation, wireframing, prototyping, UI design, and collaboration with engineering.

• Demonstrate how you have applied design thinking principles to solve specific user problems or business challenges.

• Provide examples of how you have iterated on designs based on feedback from stakeholders, users, or technical constraints.

• Showcase the development or maintenance of design systems and brand guidelines, illustrating their impact on consistency and efficiency.

📝 Enhancement Note: The portfolio is crucial for this role, serving as the primary evidence of the candidate's ability to handle complex product design and brand ownership. Emphasis should be on demonstrating the process and impact of design, not just the final visuals. Evidence of simplifying complexity and cross-functional collaboration will be highly valued.

💵 Compensation & Benefits

Salary Range: £50,000 - £70,000 per annum, dependent on experience.

Benefits:

• Share Options: Opportunity to gain equity in a growing startup.

• Flexible Working Hours: Accommodates diverse work styles and personal needs.

• Hybrid Work Model: Combines remote flexibility with occasional in-person collaboration at a central London office.

• Additional Holiday Accrual: Earn an extra day of holiday for each year of service.

• Global Remote Working Allowance: Two weeks per year for working from international locations.

• Conference Attendance Opportunities: Potential to attend global tech and sustainability conferences, with possible speaking engagements.

• Meaningful Project Contribution: Opportunity to work on a project with significant real-world impact in climate tech.

• Fun, Passionate Team: Work within a fast-growing, dynamic startup environment.

• Exposure to Cutting-Edge Technology: Engage with cloud technologies and large-scale data systems.

Working Hours: 40 hours per week (standard full-time, with flexibility noted).

📝 Enhancement Note: The salary range is competitive for a mid-level designer in London, especially within a startup environment. The benefits package is attractive, emphasizing flexibility, growth potential (share options), and professional development (conferences), aligning well with a growth-stage tech company.

🎯 Team & Company Context

🏢 Company Culture

Industry: Environmental Technology (Climate-Tech), Cloud Computing, Data Analytics, SaaS. Greenpixie is positioned at the intersection of these critical and growing sectors.

Company Size: Startup (likely Seed to Series A stage, given the role's scope and focus on productization). This means a dynamic, fast-paced environment with opportunities for significant impact.

Founded: Specific founding date not provided, but the company is described as an "innovative tech start-up" actively "productising" its data offering and launching customer-facing tools, indicating a phase of rapid growth and development.

Team Structure:

• The design function is company-wide, meaning the Brand & UX Designer will likely report into a Head of Product, CTO, or CEO, depending on the current organizational structure.

• Close collaboration is expected with Engineering, Product Management, and Commercial (Sales & Marketing) teams.

Methodology:

• Focus on building "trusted methodologies and practical tools."

• Emphasis on understanding and reducing the environmental impact of cloud computing through data.

• Design methodology prioritizes usability, clarity, and translating complex data into intuitive interfaces.

• A practical, hands-on approach to shipping work and continuous improvement is valued.

Company Website: https://www.greenpixie.com/ (Assumed based on domain_derived)

📝 Enhancement Note: The company culture is characteristic of a mission-driven tech startup focused on sustainability. The design role is central to the company's productization phase, implying a need for someone who thrives in ambiguity, can drive initiatives, and contribute to shaping the company's user-facing identity and product strategy.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Designer (2-5 years experience) with significant ownership and autonomy. It's a foundational design role for a growing company, offering the potential to shape the design function as the company scales.

Reporting Structure: Likely reports to a senior leadership role (e.g., Head of Product, CTO, CEO) as it's a key individual contributor role for a startup. The designer will work closely with cross-functional leads.

Operations Impact: The designer's work will directly influence customer perception, product adoption, and the company's ability to communicate its value proposition. By making complex data understandable and the brand compelling, the designer will play a critical role in customer acquisition, retention, and overall business success in the climate-tech space.

Growth Opportunities:

• Design Leadership: As the company grows, there is potential to build out a design team, becoming a Design Lead or Head of Design.

• Specialization: Opportunity to deepen expertise in UX for data-heavy products, sustainability tech, or B2B SaaS design.

• Broader Business Acumen: Exposure to product strategy, commercial goals, and the operational aspects of a growing startup.

• Skill Development: Continuous learning in AI design tools, advanced prototyping, and potentially front-end development principles.

• Industry Influence: Contributing to the growing field of climate tech design and sustainability reporting.

📝 Enhancement Note: This role offers a unique opportunity for a designer to have a foundational impact on a mission-driven company. The growth trajectory is tied to the company's success, with clear potential for leadership and specialization within a burgeoning industry.

🌐 Work Environment

Office Type: Hybrid model with a central London office. This suggests a modern, potentially co-working or dedicated office space designed for collaboration, meetings, and focused work when in person.

Office Location(s): Central London. This implies accessibility via public transport and proximity to a vibrant business and tech ecosystem.

Workspace Context:

• Collaborative environment designed for interaction with Engineering, Product, and Commercial teams.

• Access to modern design tools, particularly Figma, and potentially other collaborative software.

• Opportunities for informal knowledge sharing and cross-functional problem-solving.

• A dynamic startup atmosphere where rapid iteration and direct impact are common.

Work Schedule: Standard 40-hour work week, with flexibility in working hours. This allows for personal scheduling while ensuring core business needs and collaboration times are met. The hybrid nature supports a blend of deep work at home and collaborative sessions in the office.

📝 Enhancement Note: The hybrid model in central London offers a balance between flexibility and in-person collaboration. The startup environment suggests a culture of agility and direct contribution, where designers are integrated into the broader product and business development efforts.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief call with HR or a hiring manager to assess basic qualifications, cultural fit, and interest.

• Portfolio Review & Discussion: A dedicated session to walk through your portfolio, focusing on key case studies. Expect questions about your design process, decision-making, problem-solving approach, and how you handle complex data.

• Technical/Skills Assessment: This might involve a short design challenge, a whiteboard exercise, or a deeper dive into your Figma proficiency and design system thinking.

• Cross-functional Interviews: Meetings with members of the Engineering, Product, and Commercial teams to assess collaboration skills, communication, and understanding of business context.

• Final Interview: Possibly with a company founder or senior leader to discuss overall vision, strategic impact, and cultural alignment.

Portfolio Review Tips:

• Focus on Impact: For each case study, clearly articulate the problem, your role, your process, the solution, and the measurable outcomes or impact. Quantify results where possible (e.g., "improved conversion by X%", "reduced user task completion time by Y%").

• Simplify Complexity: Select projects that demonstrate your ability to translate complex data or technical concepts into clear, user-friendly interfaces. Explain your strategy for simplification.

• Showcase Process: Detail your UX process, including research, ideation, wireframing, prototyping, user testing, and iteration. Emphasize your problem-solving approach.

• Highlight Brand & Consistency: Include examples of how you've maintained brand consistency or developed brand guidelines and design systems.

• Figma & AI Proficiency: Be ready to discuss your workflow in Figma and how you leverage or could leverage AI tools to enhance efficiency and creativity.

• Tell a Story: Structure your portfolio presentations as narratives, guiding the interviewer through your thought process and design journey.

Challenge Preparation:

• Understand the Domain: Familiarize yourself with Greenpixie's mission (cloud computing emissions reduction) and the challenges of visualizing environmental data.

• UX Principles: Be prepared to discuss fundamental UX principles, user-centered design, and usability heuristics.

• Design Systems: Understand the components and benefits of a design system and how to build or scale one.

• Communication: Practice articulating your design decisions clearly and concisely, especially when explaining technical or data-related aspects.

📝 Enhancement Note: The interview process is designed to assess both design craft and strategic thinking. A strong portfolio that showcases a structured approach to solving complex problems and a clear understanding of business objectives will be paramount. The emphasis on "simplifying complex data" and "ownership" suggests candidates who are proactive and can operate with a degree of autonomy.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI design, prototyping, and design system management. High proficiency is essential.

• AI-Based Design Tools: Explicitly mentioned as a requirement, indicating tools for ideation, asset generation, workflow automation, or data analysis within the design process. (e.g., Midjourney, Adobe Firefly, specialized AI plugins for Figma).

• Prototyping Tools: Integrated within Figma or standalone tools for creating interactive prototypes.

• User Research & Testing Platforms: Tools for conducting user interviews, surveys, and usability tests (e.g., UserTesting.com, Maze, Hotjar).

Analytics & Reporting:

• Web Analytics: Tools like Google Analytics for website performance analysis.

• Product Analytics: Tools (e.g., Mixpanel, Amplitude) for understanding user behavior within the product, though the designer may not directly manage these but should understand their output.

• Data Visualization Libraries/Tools: Familiarity with how data is visualized, even if not directly creating complex charts from scratch, is beneficial.

CRM & Automation:

• CRM (e.g., HubSpot, Salesforce): Understanding how marketing and sales tools impact user journeys and data collection.

• Marketing Automation Tools: Familiarity with platforms used for customer engagement.

• Integration Tools: Awareness of how different software systems connect, impacting data flow and user experience.

📝 Enhancement Note: Proficiency in Figma is non-negotiable. The explicit mention of "AI-based tools" suggests a forward-thinking approach and a desire for candidates who can leverage emerging technologies. While the designer may not be a primary user of analytics or CRM platforms, an understanding of how these systems inform product and marketing decisions is valuable.

👥 Team Culture & Values

Operations Values:

• Simplicity & Clarity: A core value, reflected in the need to translate complex data into intuitive interfaces. This implies a preference for clean design, straightforward communication, and user-centric solutions.

• Impact-Driven: A focus on building tools and methodologies that have a "real-world impact," particularly in sustainability. This suggests a team that is passionate about their mission and driven by tangible results.

• Collaboration & Ownership: The role requires working "closely with Engineering, Product, and Commercial teams" and having "real ownership and influence." This points to a culture that values teamwork, open communication, and individuals who take initiative.

• Practicality & Execution: A "practical, hands-on mindset with a focus on shipping real work" indicates a bias towards action and delivering tangible outcomes rather than getting stuck in theoretical discussions.

• Innovation: As a tech start-up, there's an inherent value placed on innovation, evident in the mention of AI tools and cutting-edge cloud technologies.

Collaboration Style:

• Cross-functional Integration: The designer will be embedded within product development cycles, working directly with engineers and product managers. Communication is key to ensure designs are feasible and meet user needs.

• Internal Education: Running workshops signifies a commitment to knowledge sharing and empowering other teams with design thinking.

• Feedback Loops: A culture that likely encourages constructive feedback, both for design iterations and for process improvements.

• Agile and Iterative: Common in startups, suggesting a dynamic approach to development and design where continuous improvement is standard.

📝 Enhancement Note: The values align with a mission-driven, ambitious startup environment. Candidates who are proactive, collaborative, and passionate about sustainability and clear design will likely thrive here. The emphasis on "shipping real work" suggests a culture that prioritizes execution.

⚡ Challenges & Growth Opportunities

Challenges:

• Simplifying Complexity: The primary challenge will be translating highly technical, data-intensive cloud computing information into easily understandable and actionable interfaces for users. This requires strong analytical and visualization skills.

• Balancing Brand and UX: Effectively merging a consistent brand identity with intuitive user flows across diverse product surfaces and marketing materials.

• Startup Pace & Ambiguity: Navigating a fast-paced startup environment where requirements can evolve rapidly, demanding adaptability and strategic prioritization.

• Building from Scratch: Establishing and scaling design systems, brand guidelines, and design processes within a growing company.

• Cross-functional Alignment: Ensuring buy-in and effective collaboration with technical and commercial teams who may have different priorities or levels of design understanding.

Learning & Development Opportunities:

• Deepen UX for Data: Gain specialized expertise in designing for complex datasets and technical domains.

• Design System Mastery: Lead the development and evolution of a comprehensive design system, becoming an expert in scalable design.

• AI Tool Integration: Become proficient in leveraging AI tools to enhance design workflows and outputs.

• Product Strategy Influence: Contribute directly to product roadmap discussions and feature definition, gaining strategic product experience.

• Brand Leadership: Grow into a leadership role managing the company's visual identity and design function.

• Industry Exposure: Attend global conferences in climate tech, sustainability, and cloud computing, broadening industry knowledge and network.

📝 Enhancement Note: The challenges are inherent to a startup environment and the nature of the product. They also present significant growth opportunities for a designer looking to make a substantial impact and develop specialized skills.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate complex technical data into a simple, user-friendly interface. What was your process, and what was the outcome?" (Focus on your problem-solving approach, user-centricity, and ability to simplify.)

• "How would you approach building a design system from the ground up for a growing startup like Greenpixie?" (Discuss methodology, component strategy, documentation, and adoption.)

• "Imagine you're given vague requirements for a new feature that visualizes cloud emissions data. How would you start designing this?" (Demonstrate your process for clarifying requirements, user research, ideation, and iterative design.)

Company & Culture Questions:

• "What interests you about Greenpixie's mission to reduce cloud computing emissions?" (Show genuine interest in sustainability and climate tech.)

• "How do you see the role of a designer evolving with the increasing use of AI tools in the creative process?" (Discuss your perspective on AI's impact and your willingness to adopt these tools.)

• "Describe your ideal collaborative relationship with engineering and product teams." (Highlight your communication, feedback, and teamwork approach.)

Portfolio Presentation Strategy:

• Structure: Begin with a high-level overview of your most impactful projects. For each case study, clearly state the problem, your role, the solution, and the outcome.

• Process Over Polish: While visuals are important, focus on explaining your thinking and process. Detail your research, ideation, iteration, and collaboration.

• Quantify Impact: Use metrics and data to demonstrate the success of your designs whenever possible.

• Figma & AI Showcase: Be prepared to quickly demonstrate aspects of your Figma work, such as component usage, prototyping, or how you've integrated AI tools.

• Tailor to Greenpixie: Highlight projects that showcase your ability to handle complex data, B2B SaaS, or mission-driven products if applicable.

📝 Enhancement Note: Preparation should focus on demonstrating a strong understanding of UX principles, a structured design process, and the ability to translate complexity. Be ready to discuss your experience with Figma and AI design tools, and how you collaborate effectively within a startup environment.

📌 Application Steps

To apply for this Brand & UX Designer position:

• Submit your application through the provided link on the rippling.com portal.

• Portfolio Customization: Ensure your portfolio prominently features case studies that demonstrate your ability to simplify complex data, your end-to-end product design process, and your experience with Figma. Tailor your portfolio to highlight projects relevant to B2B SaaS or technical products if possible.

• Resume Optimization: Update your resume to clearly articulate your experience in UX design, product design, visual design, and brand management. Quantify your achievements with specific metrics and highlight proficiency in Figma and any AI design tools you've used.

• Interview Preparation: Practice articulating your design process, problem-solving skills, and how you approach translating complex information. Prepare to discuss your interest in Greenpixie's mission and your experience working in fast-paced environments.

• Company Research: Thoroughly research Greenpixie's website, mission, and any available product information to understand their market and challenges. Prepare thoughtful questions about their design process, team culture, and future product vision.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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