Banamex- UX Researcher

📍 Job Overview

Job Title: UX Researcher

Company: Citi (Banamex)

Location: Ciudad de México, Mexico

Job Type: Full-Time

Category: User Experience Research / Digital Product Development

Date Posted: April 21, 2026

Experience Level: 2-5 Years

Remote Status: Hybrid

🚀 Role Summary

• Drive user-centered product development through rigorous qualitative and quantitative UX research methodologies.

• Translate complex user data into actionable insights to inform product strategy, design decisions, and business objectives.

• Collaborate closely with cross-functional teams, including Product, Design, Engineering, and Marketing, to ensure a unified and effective user experience.

• Contribute to the optimization of digital products and services by identifying user needs, motivations, pain points, and opportunities for enhancement.

• Utilize a variety of research tools and techniques to gather comprehensive user feedback and behavioral data.

📝 Enhancement Note: While the original posting mentions "Digital Content Intmd Analyst" responsibilities, the detailed Spanish description clearly outlines a dedicated UX Researcher role. This enhancement focuses on the UX Researcher aspects, assuming the initial description was a broader template. The role is situated within Banamex, a prominent financial institution in Mexico, under the Citi umbrella, implying a large, established corporate environment with a focus on digital transformation and customer experience.

📈 Primary Responsibilities

• Design, plan, and execute comprehensive user research studies, employing a range of qualitative and quantitative methods such as user interviews, surveys, usability testing, ethnographic research, A/B testing, card sorting, tree testing, diary studies, and analytics review.

• Moderate user testing sessions and interviews, ensuring high-quality data capture and detailed observation of user behavior.

• Analyze and synthesize research data quickly and thoroughly, translating complex findings into clear, concise, and easily consumable insights.

• Identify user needs, unmet needs, and opportunities for improvement, formulating concrete and compelling recommendations for design, product, business, and technology teams.

• Develop and present structured, comprehensible reports on research findings to diverse stakeholders, adapting messaging for different audiences (design, business, technology, legal, etc.).

• Actively collaborate with UX/UI designers, understanding and contributing to the design process from ideation through implementation, ensuring the user's voice is central.

• Conduct competitor analysis to benchmark user experience and identify industry best practices.

• Understand and contribute to the creation of targeted audience profiles and segments that align with digital content and product strategies.

• Support consumer strategy pilots, sharing learnings with global teams.

• Demonstrate the return on investment (ROI) of user research initiatives through data-driven insights that support continued investment in user experience.

📝 Enhancement Note: The original description lists broad content marketing responsibilities. The detailed Spanish section clearly defines the UX Researcher role. This section synthesizes those detailed responsibilities, emphasizing the research lifecycle and stakeholder influence, aligning with typical Senior UX Researcher expectations.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 3 years of demonstrable experience as a UX Researcher, managing research projects from inception to completion.

• Proven experience in creating research strategies for the development of digital products and services.

• Solid experience in qualitative research execution and proficiency in analyzing and interpreting quantitative data.

• Strong experience in contextual research for digital product usage.

• Deep understanding of the User Experience (UX) Design process, with desirable practical experience.

• Advanced knowledge of various design techniques and methodologies.

Required Skills:

• Empathy: Profound ability to understand and connect with user needs and experiences.

• Communication Skills: Excellent oral and written communication abilities, capable of articulating complex ideas clearly and concisely.

• Active Listening: Skill in attentive listening, formulating pertinent questions, and capturing valuable information from research participants.

• Insight Presentation: Ability to transform research data into compelling narratives and impactful presentations that inform and motivate action.

• Collaboration: Capacity to work effectively in multidisciplinary teams and foster a cooperative work environment.

• Data Collection & Analysis: Strong analytical skills for collecting, interpreting, and synthesizing information from multiple sources.

• Critical & Strategic Thinking: Ability to question assumptions, identify biases, and think strategically about how research influences business objectives.

Preferred Skills:

• Experience with analytics tools to understand user behavior patterns.

• Familiarity with agile development methodologies.

• Experience in the financial services industry.

• Ability to conduct remote and in-person research.

📝 Enhancement Note: The original "Qualifications" section is split between a general analyst role and a more specific UX Researcher role. This section consolidates and elaborates on the UX Researcher qualifications, specifying the required experience level and educational background, and detailing essential soft skills crucial for a UX Researcher role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate end-to-end UX research projects, showcasing your role and contributions.

• Include case studies that clearly outline research objectives, methodologies employed, participant profiles, key findings, and actionable recommendations.

• Showcase how your research directly influenced product design iterations, feature development, or strategic business decisions.

• Quantify the impact of your research where possible, using metrics such as improved usability scores, increased conversion rates, or reduced user errors.

Process Documentation:

• Detail your approach to developing a research plan, from defining objectives to selecting appropriate methodologies.

• Illustrate your process for participant recruitment, screening, and ethical data handling.

• Document your methods for analyzing qualitative data (e.g., thematic analysis, affinity mapping) and quantitative data (e.g., statistical analysis, survey data interpretation).

• Explain your process for translating research findings into actionable insights and recommendations for product and design teams.

• Showcase your experience in presenting research findings to cross-functional stakeholders, including how you tailor your communication for different audiences.

📝 Enhancement Note: While not explicitly detailed in the original posting, a UX Researcher role inherently requires a portfolio showcasing research projects and methodologies. This section infers typical expectations for such a portfolio based on industry standards for UX Researchers.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive health insurance (medical, dental, vision)

• Retirement savings plan (e.g., pension contributions, 401k equivalent)

• Paid time off, including vacation days, sick leave, and public holidays

• Professional development opportunities, including training, conferences, and certifications

• Employee assistance programs and wellness initiatives

• Potential for performance-based bonuses and incentives

Working Hours:

• Standard full-time workweek, typically 40 hours, with flexibility. The role is described as hybrid, suggesting a balance between remote work and in-office collaboration.

📝 Enhancement Note: The original job description does not specify salary or benefits. This section provides an estimated salary range based on industry research for UX Researchers in Mexico City with 2-5 years of experience, and lists common benefits offered by large multinational corporations like Citi. The working hours are inferred from "Full time" employment type and the hybrid work arrangement.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services / Banking Technology

Company Size: Citi is a global leader in financial services, employing over 200,000 people worldwide. Banamex, as part of Citi in Mexico, operates on a large scale, indicating a significant presence and impact within the Mexican market. This size suggests a structured environment with established processes, but also opportunities for influence within specific teams.

Founded: Citi was founded in 1812, and Banamex has a long history in Mexico, dating back to 1884. This legacy implies a company deeply rooted in tradition and customer trust, while simultaneously driving innovation in digital services.

Team Structure:

• The UX Researcher will likely be part of a Product or Digital Transformation team, working within a larger Design or Technology department.

• Reporting structure is expected to be within a UX/Design leadership hierarchy, with close collaboration with Product Managers, UX Designers, and Engineering leads.

Methodology:

• Data-driven decision-making is paramount, with a strong emphasis on leveraging user research to inform product roadmaps and design iterations.

• Agile methodologies are likely employed, requiring iterative research and design cycles.

• A focus on customer-centricity and continuous improvement is expected, driven by ongoing user feedback and market analysis.

Company Website: https://www.citigroup.com/

📝 Enhancement Note: The company information is derived from general knowledge about Citi and its Banamex brand. The description of the team structure and methodology is inferred based on the role of a UX Researcher within a large financial institution focused on digital transformation.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a developing professional with 2-5 years of experience, indicating an intermediate level. It requires independent problem-solving and the ability to integrate specialized knowledge with industry standards. The role has the potential to influence core business activities through close contact with product development.

Reporting Structure: The UX Researcher will likely report to a UX Research Lead, Senior UX Manager, or Head of UX/Product Design. They will collaborate closely with Product Managers, UX Designers, UI Designers, and Engineering teams.

Operations Impact: The UX Researcher's insights will directly influence the usability, desirability, and effectiveness of Banamex's digital products and services. This impact is critical for customer acquisition, retention, satisfaction, and ultimately, revenue generation within the financial services sector. By ensuring products meet user needs, the role contributes significantly to Banamex's competitive advantage and market position.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific research methodologies (e.g., generative research, large-scale quantitative analysis, service design research).

• Leadership Development: Progress to Senior UX Researcher, Lead UX Researcher, or UX Research Manager roles, mentoring junior researchers and leading larger research initiatives.

• Cross-Functional Mobility: Transition into Product Management, UX Design, or specialized areas like User Research Operations (UROps).

• Industry Exposure: Gain experience across diverse financial products and services, expanding knowledge of the FinTech landscape.

• Continuous Learning: Access to Citi's extensive training programs, industry conferences, and potential for certifications in UX research and related fields.

📝 Enhancement Note: This section extrapolates career progression and impact based on the specified experience level and the nature of UX research within a large financial institution. The "Operations" context is interpreted as the operational execution of user experience strategy.

🌐 Work Environment

Office Type: Hybrid. This indicates a blend of remote work and in-office presence, likely for collaborative sessions, team meetings, and key project milestones. The Banamex office in Ciudad de México serves as the primary physical location.

Office Location(s): Banamex Av. Revolución No. 1267, Col. Los Alpes, Ciudad de México. This is a prominent business address in Mexico City, suggesting a professional and accessible work environment.

Workspace Context:

• Collaborative Environment: The hybrid model encourages collaboration through planned in-office days, facilitating team brainstorming, workshops, and knowledge sharing.

• Tools & Technology: Access to industry-standard UX research tools (e.g., Figma, Maze), collaboration platforms (e.g., Microsoft Teams, Slack), and potentially specialized analytics software.

• Team Interaction: Regular interaction with diverse teams (Product, Design, Engineering, Marketing, Legal) fosters a dynamic and cross-pollinating work environment.

Work Schedule:

• Full-time, approximately 40 hours per week. The hybrid arrangement allows for some flexibility in managing work hours, balancing personal commitments with project deadlines and team availability.

📝 Enhancement Note: The "Hybrid" work arrangement is inferred from the location_type and general industry trends. The office location is directly from the provided data. The workspace context is extrapolated based on the role and company type.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Recruiter call to assess basic qualifications, experience, and cultural fit.

• Hiring Manager Interview: In-depth discussion about your UX research experience, methodologies, and approach to problem-solving. Expect questions about past projects and challenges.

• Portfolio Review & Presentation: A key stage where you will present 1-2 detailed case studies from your portfolio, demonstrating your research process, insights, and impact. Be prepared to discuss your role, decision-making, and how you collaborated with teams.

• Technical/Team Interview: May involve a practical exercise or a discussion with potential team members (UX Designers, Product Managers) to assess collaboration skills and technical understanding.

• Final Interview: Often with a senior leader to discuss strategic alignment and long-term fit.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 projects that best showcase your end-to-end UX research capabilities, diverse methodologies, and measurable impact. Tailor your selection to highlight experiences relevant to financial services or complex digital products.

• Tell a Story: Structure each case study with a clear narrative: the problem/objective, your research approach, key findings, the insights derived, the recommendations made, and the resulting impact (quantified if possible).

• Focus on Your Role: Clearly articulate your specific contributions, decisions, and thought process.

• Visual Clarity: Use visuals (screenshots, diagrams, user journey maps) to illustrate your process and findings. Ensure presentations are clean, professional, and easy to follow.

• Be Prepared for Q&A: Anticipate questions about your methodology choices, how you handled challenges, how you influenced stakeholders, and what you would do differently.

Challenge Preparation:

• Methodology Application: Be ready to discuss how you would approach a hypothetical research problem relevant to Banamex's digital products.

• Insight Generation: Practice articulating how you derive actionable insights from raw data.

• Stakeholder Communication: Prepare examples of how you've effectively communicated complex research findings to non-research audiences.

• Tool Proficiency: Be ready to discuss your experience with tools like Figma and Maze.

📝 Enhancement Note: The interview process and portfolio review tips are standard for UX Researcher roles and are tailored to what might be expected in a large financial institution like Citi/Banamex, emphasizing data-driven insights and stakeholder influence.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for understanding and collaborating on design prototypes, user flows, and wireframes. Proficiency in navigating and interpreting Figma designs is expected.

• Maze: A popular platform for remote usability testing, surveys, and gathering quantitative data on user interactions with prototypes or live products.

• Microsoft Office Suite (Word, Excel, PowerPoint): For creating reports, analyzing data, and delivering presentations. Excel will be crucial for quantitative data analysis.

Analytics & Reporting:

• Google Analytics / Adobe Analytics: Experience with web analytics platforms to understand user behavior, track KPIs, and identify trends on digital platforms.

• Internal Analytics Tools: Familiarity with any proprietary or specific analytics dashboards used by Banamex for monitoring product performance.

• Survey Platforms: Tools like SurveyMonkey, Typeform, or Qualtrics for designing and distributing user surveys.

CRM & Automation:

• CRM Systems (e.g., Salesforce): While not a primary tool for UX Researchers, understanding CRM data can provide context on customer segmentation and behavior.

• Collaboration Tools: Microsoft Teams, Slack, Jira, Confluence for team communication, project management, and documentation.

📝 Enhancement Note: The tools listed are explicitly mentioned in the job description or are standard for UX Researchers in digital product development environments. The emphasis is on how these tools support the research process and collaboration.

👥 Team Culture & Values

Operations Values:

• Customer Centricity: A foundational value, emphasizing that all decisions and product developments must prioritize the user's needs and experience.

• Data-Driven Decision Making: Reliance on empirical evidence from research and analytics to guide strategy and product choices.

• Collaboration & Teamwork: Fostering an environment where diverse perspectives are valued, and cross-functional teams work cohesively towards shared goals.

• Innovation & Continuous Improvement: Encouraging a proactive approach to identifying opportunities for enhancement and staying ahead of market trends.

• Integrity & Ethical Conduct: Upholding the highest standards of professional behavior, particularly crucial in the financial services industry.

Collaboration Style:

• Cross-functional Integration: Researchers are expected to be active participants in product development lifecycles, working seamlessly with designers, product managers, engineers, and marketing specialists.

• Open Communication: Encouraging transparent feedback loops and constructive dialogue to ensure research insights are understood and acted upon effectively.

• Knowledge Sharing: A culture that promotes sharing learnings and best practices across teams and departments to elevate the overall UX maturity of the organization.

📝 Enhancement Note: These values and collaboration styles are inferred based on common corporate culture in large financial institutions and the nature of UX research, which inherently requires strong interpersonal and collaborative skills.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Stakeholder Priorities: Balancing diverse stakeholder needs and opinions while advocating for user-centric solutions.

• Integrating Research into Agile Cycles: Ensuring research is conducted efficiently and effectively within fast-paced, iterative development sprints.

• Quantifying Research Impact: Demonstrating the tangible business value and ROI of UX research to secure ongoing investment and buy-in.

• Rapidly Evolving Digital Landscape: Keeping pace with new technologies, user behaviors, and competitive offerings in the financial services sector.

• Data Synthesis Complexity: Synthesizing large volumes of qualitative and quantitative data into clear, actionable insights.

Learning & Development Opportunities:

• Advanced Research Techniques: Opportunities to deepen expertise in specialized research areas through workshops, advanced training, and mentorship.

• Industry Conferences & Certifications: Access to attend relevant UX, design, and FinTech conferences, and potential support for professional certifications.

• Cross-Functional Exposure: Gaining broader business acumen by working closely with different departments, understanding their challenges and strategic objectives.

• Leadership Mentorship: Opportunities to learn from experienced research leaders and develop skills for managing projects and teams.

• Exposure to Global Practices: Working within a global organization like Citi provides insights into international UX standards and practices.

📝 Enhancement Note: Challenges and growth opportunities are identified based on the typical complexities of a UX Researcher role in a large, established organization and the dynamic nature of the digital financial services industry.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to convince a skeptical stakeholder about the importance of a user insight. How did you approach it, and what was the outcome?" (Focus on communication, data storytelling, and influence).

• "How would you design a research study to understand user needs for a new mobile banking feature aimed at young adults?" (Focus on methodology selection, participant recruitment, and defining objectives).

Company & Culture Questions:

• "What interests you about Banamex and Citi, particularly within the financial services industry?" (Research Banamex's recent digital initiatives, market position, and Citi's global strategy).

• "How do you approach collaboration with UX Designers, Product Managers, and Engineers?" (Highlight your experience in cross-functional teams and your understanding of their roles).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your research process, key findings, actionable insights, your recommendations, and the impact achieved.

• Highlight Your Role: Emphasize your specific contributions and decision-making throughout the research lifecycle.

• Showcase Methodologies: Clearly explain why you chose specific research methods and how they were applied effectively.

• Data Visualization: Use clear visuals to present data and findings. Be ready to discuss the nuances of your analysis.

• Conciseness and Clarity: Practice your presentation to be within the allotted time, ensuring it is engaging and easy to understand for a diverse audience.

📝 Enhancement Note: These interview questions and preparation tips are crafted to address key areas of assessment for a UX Researcher, focusing on methodological expertise, strategic thinking, communication skills, and cultural fit within a corporate financial environment.

📌 Application Steps

To apply for this UX Researcher position:

• Submit your application through the provided link on the Citi careers portal.

• Tailor your Resume/CV: Highlight specific UX research projects, methodologies used, tools proficiency (Figma, Maze), and quantifiable achievements. Use keywords from the job description such as "UX Researcher," "Qualitative Research," "Quantitative Research," "Usability Testing," and "Data Analysis."

• Prepare Your Portfolio: Select 1-2 strong case studies that best represent your research process, impact, and ability to translate findings into actionable insights. Ensure your portfolio is well-organized, visually appealing, and clearly articulates your contributions.

• Research Banamex/Citi: Understand their digital strategy, target audience, and recent product launches. Familiarize yourself with the financial services landscape in Mexico.

• Practice Your Presentation: Rehearse presenting your portfolio case studies, focusing on clarity, conciseness, and your ability to articulate insights and impact to a non-research audience. Be ready for potential behavioral and situational questions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.