B2B Freelance Designer

📍 Job Overview

Job Title: B2B Freelance Designer (Part-Time) Company: Recruitics Location: United States (Remote) Job Type: CONTRACTOR Category: Marketing Operations / Creative Services Date Posted: January 15, 2026 Experience Level: 2-5 Years Remote Status: Remote OK

🚀 Role Summary

• This role focuses on creating high-impact visual assets for B2B technology companies, bridging the gap between technical concepts and compelling marketing collateral.
• The position requires a versatile designer capable of producing both digital product UI assets and multi-channel marketing campaign graphics.
• Expect to collaborate closely with marketing and product teams to ensure brand consistency and strategic messaging across all design outputs.
• This is a part-time freelance contractor role, offering flexibility with an estimated 10-25 hours per week commitment.

📝 Enhancement Note: While the title is "B2B Freelance Designer," the responsibilities align with a role that supports GTM (Go-To-Market) functions by providing essential creative assets for sales, marketing, and product initiatives. This is a crucial function within revenue operations and marketing operations to ensure consistent brand messaging and effective customer engagement.

📈 Primary Responsibilities

• Design engaging product visuals and UI assets for sales decks, client deliverables, and website landing pages, ensuring clarity and impact for a B2B audience.
• Develop creative assets for multi-channel campaigns, including social media, email newsletters, and landing pages, aligning with brand guidelines and campaign objectives.
• Collaborate with marketing and product teams to translate complex technical concepts into visually compelling graphics and layouts that resonate with B2B customers.
• Maintain brand consistency across all digital, web, and print materials, acting as a guardian of the brand's visual identity.
• Work independently to manage time effectively, balance multiple projects, and meet deadlines in a remote, freelance capacity.
• Potentially contribute to simple motion graphics or animations for social media content and product demonstrations to enhance engagement.

📝 Enhancement Note: The emphasis on "sales decks" and "client deliverables" points to a direct contribution to sales enablement and customer success, which are core components of a GTM strategy. The need to translate "technical concepts" highlights the importance of understanding the B2B tech landscape.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating proficiency in design principles and B2B marketing is essential. Experience: 2-5 years of professional design experience, with a significant focus on B2B technology or SaaS companies.

Required Skills:

• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign).
• Expertise in digital design tools such as Canva and Figma.
• Strong understanding of B2B marketing design principles, particularly for SaaS or technology firms.
• Proven experience creating assets for multi-channel campaigns (web, email, paid ads, social media, product marketing).
• Demonstrated ability to work independently, manage time efficiently, and balance multiple projects with strict deadlines.
• Excellent eye for typography, color theory, and establishing/maintaining design systems.

Preferred Skills:

• Experience with motion graphics or creating simple animations for digital platforms.
• Understanding of brand strategy and its application in positioning technology products.
• Familiarity with UX/UI principles for digital product interfaces.

📝 Enhancement Note: The experience level suggests this role is for a designer who can operate with some autonomy but may still benefit from guidance on broader brand strategy. The required tools are standard for a digital designer supporting marketing and product functions.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of B2B design work, including examples for sales decks, landing pages, and digital marketing campaigns.
• Specific case studies demonstrating how design solutions have supported business objectives, such as lead generation, brand awareness, or product adoption.
• Visual examples of maintaining brand consistency across diverse assets and platforms.
• Examples of translating technical information into clear, engaging visual narratives.

Process Documentation:

• While not explicitly stated as a requirement, candidates should be prepared to discuss their design process, including how they approach client briefs, iterate on designs, and incorporate feedback.
• Ability to outline a workflow for creating and delivering assets efficiently within a freelance structure.

📝 Enhancement Note: For a freelance role supporting B2B tech, the portfolio is the primary "system" for demonstrating capability. The emphasis should be on showcasing results and the process that led to them, particularly how design directly impacted GTM efforts.

💵 Compensation & Benefits

Salary Range: $50 - $65 per hour, commensurate with experience and portfolio. Benefits:

• Flexible work schedule (10-25 hours per week).
• Remote work arrangement within US time zones.
• Opportunity to work with innovative B2B technology companies.
• Potential for ongoing project work based on performance and company needs.

Working Hours: Approximately 10-25 hours per week, with flexibility to scale based on project load and deadlines.

📝 Enhancement Note: The hourly rate places this role in the mid-to-senior range for freelance designers with specialized B2B tech experience. The flexibility in hours is a key benefit for contractors seeking to manage their workload.

🎯 Team & Company Context

🏢 Company Culture

Industry: Staffing and Recruiting (specifically for marketing and tech roles), with a focus on employer branding and candidate experience for their clients. Company Size: Recruitics operates within the HR/Recruiting tech sector. While the exact size isn't specified, their B2B focus and multi-channel approach suggest a moderately sized, growth-oriented organization. Founded: Information on founding date is not provided, but their presence in the market indicates established operations.

Team Structure:

• The designer will likely report to a Marketing Manager or a Creative Director, collaborating closely with marketing specialists, content creators, and potentially product managers.
• Cross-functional collaboration is expected with sales enablement teams to ensure sales collateral is visually aligned and effective.

Methodology:

• Recruitics likely employs data-driven approaches to understand market trends and client needs in staffing.
• For this role, the methodology will involve understanding client brand guidelines and target B2B audiences to create effective design solutions.

Company Website: Recruitics.com

📝 Enhancement Note: Understanding Recruitics' business model—helping other companies with their employer branding and recruitment marketing—provides context for the type of B2B creative they'll be producing. It's about attracting talent and showcasing client companies effectively.

📈 Career & Growth Analysis

Operations Career Level: This is a specialized freelance role focused on providing creative output. While not a direct operations management role, it supports operations by enabling GTM functions. It offers a path for designers to specialize in B2B tech marketing and product design. Reporting Structure: The designer will work under the direction of Recruitics' marketing or creative leadership, receiving project briefs and feedback. Operations Impact: The designer's work directly impacts the effectiveness of Recruitics' client-facing materials, influencing brand perception, lead generation efforts, and sales conversions by providing compelling visual assets.

Growth Opportunities:

• Potential for increased hours and longer-term engagement on projects for successful freelancers.
• Opportunity to build a strong portfolio of B2B tech design work, enhancing future freelance opportunities.
• Exposure to diverse B2B tech companies through Recruitics' client base.

📝 Enhancement Note: For a freelance role, "growth" is often measured by increased project scope, client acquisition, and skill enhancement. This role provides a platform to deepen expertise in B2B tech design.

🌐 Work Environment

Office Type: Primarily a remote role, offering significant flexibility. Office Location(s): While the role is remote, it specifies "US time zones," suggesting a need for availability during core business hours for collaboration and client interaction. The company itself may have physical offices, but the freelance designer is not expected to be on-site regularly unless specified for collaborative sessions.

Workspace Context:

• The designer will operate in a remote, independent contractor environment, requiring self-discipline and effective communication tools.
• Access to standard digital collaboration platforms (e.g., Slack, email, video conferencing) for team interaction.
• The work will involve digital design tools and potentially access to client-specific brand assets or templates provided by Recruitics.

Work Schedule: Flexible, with an expectation of 10-25 hours per week. Must be able to align with US time zones for key meetings and project coordination.

📝 Enhancement Note: The "US time zones" requirement is crucial for remote collaboration in operations and GTM roles, ensuring real-time communication and responsiveness.

📄 Application & Portfolio Review Process

Interview Process:

• Initial screening likely involves portfolio review to assess design skills, B2B experience, and tool proficiency.
• A brief interview may follow to discuss experience, design philosophy, availability, and hourly rate expectations.
• A small design test or a more in-depth discussion on a specific project concept might be part of the final selection.

Portfolio Review Tips:

• Curate your portfolio to prominently feature B2B tech design examples, especially those related to sales enablement, product marketing, and multi-channel campaigns.
• For each project, briefly explain the challenge, your role, the design solution, and the outcome (e.g., improved engagement, clearer communication).
• Ensure your portfolio clearly demonstrates proficiency with Adobe Creative Suite, Canva, and Figma.
• Highlight any experience translating technical jargon into accessible visual language.

Challenge Preparation:

• Be ready to discuss your design process and how you approach projects from brief to final delivery.
• Prepare to talk about your time management strategies for juggling multiple freelance projects.
• Have a clear understanding of your hourly rate and why it reflects your experience and skillset.

📝 Enhancement Note: The portfolio is paramount for this role. It serves as the primary evidence of capability and is the gatekeeper for further consideration.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Illustrator, Photoshop, InDesign (essential for professional B2B collateral).
• Canva: For quick creation of social media graphics, presentations, and other marketing materials.
• Figma: For UI design, prototyping, and potentially collaborative design work.

Analytics & Reporting:

• While not directly using analytics tools, understanding how design impacts metrics (e.g., click-through rates on landing pages, engagement on social media) is beneficial.

CRM & Automation:

• No direct CRM or automation tool experience is required for the designer, but understanding how their assets will be deployed within marketing automation platforms or CRM-driven sales processes is a plus.

📝 Enhancement Note: Proficiency in Figma is increasingly important for UI/UX and digital product design, even in a freelance capacity supporting B2B tech.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Bringing fresh visual ideas to B2B marketing challenges.
• Collaboration: Working effectively with internal teams and potentially client stakeholders.
• Reliability & Professionalism: Meeting deadlines and delivering high-quality work as an independent contractor.
• Brand Stewardship: Upholding and enhancing brand identity through design.

Collaboration Style:

• Expected to be proactive in communication, providing updates and seeking clarification as needed.
• Ability to receive and act upon constructive feedback from marketing and product teams.
• Comfortable working asynchronously and independently, with scheduled check-ins for alignment.

📝 Enhancement Note: As a freelance contractor, demonstrating professionalism and reliability is key to fostering a strong working relationship and securing future engagements.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating highly technical B2B concepts into visually appealing and understandable graphics.
• Managing multiple client projects simultaneously with varying demands and deadlines.
• Maintaining brand consistency across diverse projects and potentially for different Recruitics clients.
• Adapting to different brand guidelines and project requirements quickly.

Learning & Development Opportunities:

• Gaining deeper experience in B2B tech design specific to industries like SaaS and recruitment marketing.
• Expanding a portfolio with diverse B2B case studies.
• Improving skills in specific design tools like Figma and potentially exploring motion graphics.

📝 Enhancement Note: The primary challenge for a freelance designer is often balancing workload and ensuring consistent quality and communication across projects.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a B2B sales deck from scratch, focusing on how you'd ensure it's visually compelling and aligns with the sales strategy."
• "How do you approach translating complex technical information into simple, effective visuals for a non-technical audience?"
• "Walk us through a time you had to balance multiple design projects with competing deadlines. How did you prioritize?"

Company & Culture Questions:

• "What interests you about working with B2B technology companies, and specifically with Recruitics?"
• "How do you ensure brand consistency when working on different projects or for different clients?"
• "Describe your experience working as a freelance designer. What are your strengths and how do you manage your workflow?"

Portfolio Presentation Strategy:

• Select 3-5 of your strongest B2B tech design projects that showcase your versatility.
• For each project, clearly articulate the client's objective, the design challenge, your creative solution, and the quantifiable results or impact.
• Be prepared to discuss your specific role in each project, especially if it was a collaborative effort.
• Highlight your proficiency with the required tools (Adobe Suite, Canva, Figma) by referencing examples from your portfolio.

📝 Enhancement Note: Candidates should be prepared to demonstrate not just design skill, but also an understanding of how design serves business objectives in a B2B context.

📌 Application Steps

To apply for this operations-adjacent design position:

• Submit your application through the Recruitics BambooHR portal.
• Portfolio Customization: Ensure your submitted portfolio prominently features B2B tech design examples, including sales decks, landing pages, and campaign assets. Tailor your portfolio to highlight your experience with SaaS or technology clients.
• Resume Optimization: Highlight your proficiency in Adobe Creative Suite, Canva, and Figma. Emphasize your experience in B2B marketing design and your ability to work independently as a contractor. Quantify achievements where possible (e.g., "Designed assets that contributed to X% increase in engagement").
• Interview Preparation: Practice discussing your design process, how you translate technical concepts visually, and your time management strategies for freelance work. Prepare to present your portfolio with a focus on business impact.
• Company Research: Familiarize yourself with Recruitics' services and their role in employer branding and recruitment marketing. Understand the importance of high-quality design in attracting talent to their clients.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.