AVP of Marketing and Digital UX

📍 Job Overview

Job Title: AVP of Marketing and Digital UX

Company: Seattle Credit Union

Location: Remote, United States

Job Type: Salaried Full-Time

Category: Marketing Operations / Digital Experience

Date Posted: 2026-03-24T17:50:35.811

Experience Level: 10+ years

Remote Status: Remote

🚀 Role Summary

• Strategic leadership in marketing and digital user experience to enhance member engagement and satisfaction.

• Management of a comprehensive digital marketing ecosystem, including website, online banking, and mobile platforms.

• Development and execution of innovative UX and content strategies to drive SEO/SEM performance and digital growth.

• Oversight of marketing production staff and digital marketing assets to ensure high-quality, cohesive member experiences.

• Data-driven approach to campaign performance analysis, reporting, and optimization for maximum ROI.

📝 Enhancement Note: While the title is AVP of Marketing and Digital UX, the responsibilities heavily lean into operationalizing marketing strategies and managing digital platforms. This role requires a blend of strategic vision for marketing and deep operational expertise in digital channels and user experience design, making it a strong fit for candidates with a background in advanced marketing operations or digital strategy with a strong operational component.

📈 Primary Responsibilities

• Develop and manage the annual marketing plan and budget, ensuring alignment with institutional goals and member experience objectives.

• Conduct in-depth user research, usability testing, and data analysis to drive informed design decisions for digital platforms.

• Create wireframes, prototypes, and user flows to effectively communicate and iterate on digital experience concepts.

• Collaborate closely with product managers, developers, and designers to ensure the delivery of seamless and intuitive digital experiences.

• Advocate for and implement accessibility, inclusive design principles, and responsive best practices across all digital touchpoints.

• Monitor key performance indicators (KPIs) and user feedback to continuously improve and iterate on digital UX strategies.

• Develop and execute multi-channel marketing campaigns, encompassing digital, print, social media, community outreach, and email marketing.

• Generate monthly campaign performance reports, providing educational insights to stakeholders and optimizing future marketing initiatives.

• Analyze market trends, customer insights, and the competitive landscape to identify strategic opportunities for growth and innovation.

• Define, track, and report on key performance indicators (KPIs) to measure the success and impact of all marketing initiatives.

• Lead the content strategy, process, and development for marketing tools, with a primary focus on the credit union's website.

• Oversee and partner on search engine optimization (SEO) and overall keyword management (SEM) for digital marketing efforts.

• Manage all aspects of Google's ecosystem for Seattle Credit Union, including Google Business Profile, Google Analytics, and Google Tag Manager, ensuring proper tagging for paid media.

• Collaborate closely with the broader Marketing team on strategic initiatives, identifying opportunities for content, process, and channel alignment improvements.

• Leverage data integrity, automation, and analytics tools (e.g., Alpharank, HubSpot, Raddon Integrator) to track campaign performance and customer engagement metrics.

• Allocate marketing budgets across various campaigns, monitor spending, and generate reports with actionable insights to maximize ROI.

• Oversee Marketing compliance adherence, ensuring all activities meet regulatory and internal standards.

• Supervise, mentor, and provide performance feedback to a team of marketing professionals.

• Manage relationships with external vendors, agencies, and partners to ensure high-quality deliverables and project success.

• Establish and maintain collaborative relationships with teammates across all organizational levels.

• Maintain regular and punctual attendance.

• Perform other duties as assigned to support the Brand and Marketing department.

📝 Enhancement Note: The responsibilities highlight a strong operational focus on managing digital assets, campaigns, and user experiences. The inclusion of specific tools like Google Analytics, HubSpot, and Raddon Integrator, along with tasks like budget allocation, reporting, and vendor management, underscores the operational nature of this role. This AVP will be expected to not only strategize but also to ensure the efficient and effective execution of marketing initiatives.

🎓 Skills & Qualifications

Education:

• Associate's degree or equivalent in a related field (e.g., Marketing, Communications, Business, Digital Media).

Experience:

• Seven (7+) or more years of experience in marketing management.

• Five (5+) or more years of experience with digital UX strategy and digital marketing management.

• Three (3+) or more years of experience in coaching and/or leading people.

Required Skills:

• Deep experience with Content Management Systems (CMS), specifically WordPress.

• Proficiency with analytics and optimization tools, including Google Analytics, heat mapping tools (e.g., Crazy Egg, Hotjar), and other relevant website and digital tools.

• Experience with CRM platforms such as HubSpot, Marketo, or similar.

• Demonstrated experience in social media management (organic and/or paid), including strategy, content creation, and aggregator tools (e.g., Hootsuite, Sprout).

• Solid understanding and ability to manage project timelines and schedules effectively.

• Excellent interpersonal, verbal communication, analytical, critical thinking, and creative problem-solving skills.

• Ability to accommodate shifting priorities and adapt to changing needs.

• Proficiency with Microsoft Office applications (Outlook, Word, Excel, Teams, SharePoint, PowerPoint, Visio).

Preferred Skills:

• Paid search management experience, including keyword strategy, ad creation, budget/bid management, and utilization of tools like SemRush.

• Experience with Raddon Integrator mCIF system.

• Experience with Adobe Experience Manager (AEM) as a CMS.

• SharePoint site management experience, including form submissions, process management, posting articles, and building site pages.

• Bilingual proficiency, with Spanish being preferred.

📝 Enhancement Note: The requirement for an Associate's degree with a preference for a Bachelor's degree, combined with 7+ years in marketing and 5+ years in digital UX, indicates a senior-level operational role. The emphasis on specific tools like WordPress, Google Analytics, HubSpot, and SEMrush points to the need for hands-on operational proficiency.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrations of successful digital marketing campaign strategy and execution, showcasing ROI and key performance indicators.

• Case studies detailing user experience (UX) improvements, user research methodologies, and their impact on member engagement and conversion rates.

• Examples of content strategy development, website content management, and optimization efforts across digital platforms.

• Evidence of managing and optimizing digital marketing budgets, with clear articulation of spending allocation and return on investment.

Process Documentation:

• Workflow designs and optimization strategies for digital marketing campaigns, from planning and execution to reporting and analysis.

• Implementation and automation methods for digital marketing processes, including CRM integration and campaign management.

• Measurement and performance analysis frameworks for digital marketing initiatives, utilizing tools like Google Analytics and reporting dashboards.

• Protocols for managing content lifecycle within CMS platforms (e.g., WordPress, AEM) and ensuring content quality and compliance.

• Processes for user research, usability testing, and incorporating feedback into iterative design and development cycles.

📝 Enhancement Note: While a formal "portfolio" isn't explicitly requested, the responsibilities clearly imply a need for candidates to showcase their experience through tangible examples of successful campaigns, UX improvements, and content strategies. The emphasis on process documentation suggests that candidates should be prepared to discuss their methodologies for managing complex digital marketing operations.

💵 Compensation & Benefits

Salary Range: $120,700 - $180,900 per year (USD) Note: Compensation is based on the candidate's geographical location, adjusted from the Seattle area market compensation.

Benefits:

• Low-cost medical contributions.

• Zero contributions required for dental and vision plans.

• Generous paid time off (PTO) program.

Working Hours:

• Standard 40 hours per week.

• Flexibility may be required for special off-hour meetings and seminars.

• This is a hybrid role, requiring a combination of remote work and in-office/branch presence in the Greater Seattle area of Washington State.

📝 Enhancement Note: The salary range is provided, with a clear indication that it will be adjusted based on the candidate's location, reflecting a commitment to equitable compensation across remote employees. The benefits package is comprehensive and attractive for a senior-level role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (Credit Union)

Company Size: The provided data does not specify company size, but credit unions are typically member-owned non-profits. This suggests a potentially more member-focused and community-oriented culture compared to large commercial banks.

Founded: Seattle Credit Union was founded in 1929. This long history indicates stability and a deep-rooted presence in the community.

Team Structure:

• The role reports to the Brand and Marketing department.

• The AVP will manage a team of marketing production staff.

• Close collaboration is expected with product managers, developers, designers, and the broader Marketing team.

Methodology:

• Data-driven decision-making, utilizing user research, usability testing, and analytics to inform strategies.

• Focus on continuous improvement and iteration of digital experiences based on performance metrics and user feedback.

• Emphasis on collaboration and cross-functional partnerships to achieve institutional goals.

• Commitment to accessibility, inclusive design, and responsive best practices.

• Strategic planning and budget management for marketing initiatives.

Company Website: [Company URL is not provided in the input, but would typically be SeattleCU.com]

📝 Enhancement Note: As a credit union, Seattle Credit Union likely prioritizes member service, community involvement, and ethical practices. The AVP role will need to align marketing and UX strategies with these core values, focusing on building trust and enhancing the member journey. The long founding date suggests a stable, established organization with a potential for long-term career growth.

📈 Career & Growth Analysis

Operations Career Level: Assistant Vice President (AVP) signifies a senior leadership role with significant responsibility for strategic planning, team management, and operational execution within the marketing and digital UX domain. This level typically involves managing budgets, driving initiatives, and impacting departmental outcomes.

Reporting Structure: The AVP will report to a higher-level executive within the Brand and Marketing department (e.g., VP of Marketing, Chief Marketing Officer). They will directly manage a team of marketing production staff.

Operations Impact: This role has a direct impact on member acquisition, retention, and overall member experience through the digital channels. Success in this role will translate to improved brand perception, increased digital engagement, and potentially higher member satisfaction and product adoption.

Growth Opportunities:

• Potential advancement to VP-level roles within Marketing or Digital Strategy, potentially leading larger teams or broader functional areas.

• Opportunities to specialize further in areas like Digital Transformation, Member Experience Strategy, or Marketing Analytics.

• Development of leadership skills through managing a team and influencing cross-functional stakeholders.

• Exposure to the intricacies of the financial services industry, offering pathways to senior roles within credit unions or banks.

📝 Enhancement Note: The AVP title suggests a clear path for career progression within the credit union structure. The blend of marketing strategy and operational execution provides a solid foundation for future leadership roles in operations, digital transformation, or broader marketing leadership positions.

🌐 Work Environment

Office Type: Hybrid role, combining remote work with in-office/branch presence in the Greater Seattle area. This allows for flexibility while maintaining in-person collaboration and connection to the organization's physical locations.

Office Location(s): Greater Seattle area of Washington State. The specific branch or office locations are not detailed, but candidates should expect some physical presence requirements.

Workspace Context:

• The role requires significant time spent at a desk, working on a computer, likely in a remote or office setting.

• Collaboration is key, involving interaction with product managers, developers, designers, and the marketing team, facilitated through digital tools and in-person meetings.

Work Schedule:

• Primarily 40 hours per week.

• Occasional need for flexibility to attend special off-hour meetings and seminars.

• The hybrid nature requires employees to manage their time effectively across remote and in-office settings.

📝 Enhancement Note: The hybrid nature of the role indicates a modern work environment that balances flexibility with the need for in-person collaboration, crucial for a role involving team management and cross-functional partnerships.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and application to assess foundational qualifications, experience, and alignment with the role's core requirements.

• Hiring Manager Interview: Discussion focused on leadership experience, strategic thinking, digital marketing expertise, and understanding of UX principles. Expect questions about managing teams and budgets.

• Team/Cross-Functional Interviews: Meetings with key stakeholders from product, development, and marketing to assess collaboration style, technical understanding, and problem-solving approach.

• Presentation/Case Study: Candidates may be asked to present a case study on a past marketing campaign, UX initiative, or digital strategy, demonstrating their process, results, and strategic thinking.

• Final Interview: Meeting with senior leadership to discuss cultural fit, long-term vision, and final alignment with the organization's goals.

Portfolio Review Tips:

• Showcase Impact: Highlight quantifiable results and ROI from past marketing campaigns and UX improvements. Use metrics and data to support your claims.

• Process-Oriented: Detail your methodology for campaign planning, execution, analysis, and UX research/design. Explain how you achieve results.

• Tool Proficiency: Clearly demonstrate your experience with the required tools (WordPress, Google Analytics, HubSpot, etc.) and how you leveraged them to achieve objectives.

• Leadership Examples: Include examples of team management, mentorship, and cross-functional collaboration that showcase your leadership capabilities.

• Tailor to Credit Unions: If possible, include examples or discuss how your experience translates to the financial services industry, emphasizing member focus and compliance.

Challenge Preparation:

• Be prepared to discuss your approach to developing a digital marketing strategy for a financial institution.

• Anticipate questions about managing budgets, optimizing marketing spend, and measuring ROI.

• Practice articulating complex UX concepts and marketing strategies in a clear, concise manner suitable for diverse audiences.

• Be ready to discuss how you would handle cross-functional disagreements or challenges in aligning marketing and product goals.

📝 Enhancement Note: The emphasis on digital UX and marketing operations suggests that candidates should be prepared for a robust interview process that likely includes a case study or presentation to evaluate their strategic and operational capabilities. A strong understanding of the financial services industry is a plus.

🛠 Tools & Technology Stack

Primary Tools:

• CMS: WordPress (Deep experience required), Adobe Experience Manager (AEM) (Preferred).

• Analytics & Reporting: Google Analytics (Required), Google Tag Manager (Required), Heat mapping tools (e.g., Crazy Egg, Hotjar), SemRush (Preferred), Alpharank (Mentioned for tracking).

• CRM & Automation: HubSpot (Experience with CRM platform), Marketo (or similar CRM platform), Raddon Integrator (Mentioned for mCIF system).

• Project Management & Collaboration: Microsoft Office Suite (Outlook, Word, Excel, Teams, SharePoint, PowerPoint, Visio) (Proficiency required).

• Social Media Management: Aggregator tools like Hootsuite, Sprout (Mentioned).

Analytics & Reporting:

• Google Analytics for website traffic analysis, user behavior tracking, and campaign performance measurement.

• Google Tag Manager for managing marketing tags and ensuring accurate data collection.

• Heat mapping tools for visualizing user interaction on web pages.

CRM & Automation:

• HubSpot/Marketo for managing customer relationships, automating marketing workflows, and personalizing communications.

• Raddon Integrator for potential use in customer data management or marketing segmentation within a financial institution context.

📝 Enhancement Note: The job description explicitly lists several key tools, including WordPress, Google Analytics, Google Tag Manager, HubSpot, and Microsoft Office. Proficiency in these is critical. Experience with SemRush, AEM, and Raddon Integrator would be advantageous.

👥 Team Culture & Values

Operations Values:

• Member-Centricity: A strong focus on enhancing the member experience through thoughtful digital design and effective marketing.

• Innovation & Continuous Improvement: Encouraging new ideas, challenging the status quo, and consistently seeking ways to optimize processes and outcomes.

• Collaboration: Working effectively with cross-functional teams, fostering open communication, and building strong partnerships.

• Excellence & Accountability: A commitment to high standards, not settling for mediocrity, and taking ownership of results.

• Data-Driven Decision Making: Utilizing analytics and research to inform strategies and measure impact.

Collaboration Style:

• Highly collaborative, requiring close partnership with Product Management, Development, Design, and other Marketing functions.

• Emphasis on clear communication, mutual respect, and shared ownership of goals.

• Openness to feedback and iterative development processes.

📝 Enhancement Note: The job description emphasizes traits like being "thoughtful, intentional, and collaborative," having a "relentless pursuit of excellence," and being "comfortable with challenging the status quo." These point to a dynamic and forward-thinking team culture within the credit union.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing the need for innovation with the regulatory environment of the financial services industry.

• Integrating new digital technologies and UX best practices into an established credit union structure.

• Managing diverse marketing channels and digital assets effectively with potentially limited resources.

• Ensuring consistent brand messaging and member experience across all touchpoints.

Learning & Development Opportunities:

• Deepen expertise in financial services marketing and digital UX.

• Develop advanced skills in marketing automation, SEO/SEM, and data analytics within a regulated industry.

• Expand leadership capabilities through managing a team and influencing senior stakeholders.

• Opportunities to contribute to digital transformation initiatives within the credit union.

• Potential for professional development through industry conferences, training, and certifications related to marketing, UX, and digital strategy.

📝 Enhancement Note: The challenges are typical for a senior role in a regulated industry like financial services, requiring adaptability and strategic problem-solving. The growth opportunities are significant for someone looking to make a substantial impact and advance their career in marketing operations and digital strategy.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you developed and executed a comprehensive marketing plan that significantly improved member engagement or acquisition. What were the key components, challenges, and results?" (Focus on strategic planning, execution, and impact measurement.)

• "How do you approach user research and usability testing to inform digital UX design? Provide an example of how user feedback led to a significant improvement in a digital product." (Focus on UX methodology and data-driven design.)

• "Walk us through your process for managing a marketing budget and optimizing spend across multiple channels to maximize ROI. How do you track and report on this?" (Focus on financial acumen and operational efficiency.)

Company & Culture Questions:

• "What interests you about working for a credit union like Seattle Credit Union, and how do you see your skills aligning with our member-focused mission?" (Demonstrate research and cultural fit.)

• "Describe your leadership style and how you motivate and develop marketing teams. How do you foster a collaborative environment?" (Assess leadership and team management skills.)

Portfolio Presentation Strategy:

• Structure: Organize your presentation around key projects, clearly outlining the problem, your strategy, the execution steps (including tools used), the results (with metrics), and key learnings.

• Quantify Impact: Use data and metrics (e.g., conversion rates, engagement increases, ROI, cost savings) to demonstrate the tangible impact of your work.

• Showcase Process: Explain how you approached challenges, made decisions, and collaborated with others. Highlight your operational methodologies.

• Tool Integration: Specifically mention how you utilized tools like Google Analytics, HubSpot, WordPress, etc., to achieve your objectives.

• Conciseness: Be prepared to present key highlights efficiently, with deeper dives available if requested.

📝 Enhancement Note: Candidates should prepare to speak in detail about their experience managing digital marketing operations, UX strategy, and team leadership, with a strong emphasis on quantifiable results and process. Demonstrating an understanding of the financial services industry and the member-centric approach of a credit union will be crucial.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on the Rippling careers portal.

• Tailor your resume: Clearly highlight your experience in marketing management, digital UX strategy, team leadership, and proficiency with required tools (WordPress, Google Analytics, HubSpot, etc.). Quantify achievements with specific metrics.

• Prepare your portfolio: Gather examples of successful marketing campaigns, UX projects, content strategies, and budget management initiatives. Be ready to discuss your process, tools used, and quantifiable results.

• Research Seattle Credit Union: Understand their mission, values, and how they serve their members. Consider how your experience can specifically benefit a credit union environment.

• Practice your interview responses: Prepare to answer behavioral and situational questions that assess your leadership, strategic thinking, operational execution, and problem-solving skills, particularly in the context of digital marketing and UX.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---