ASSOCIATE II - UX & DESING - BANCA MINORISTA

📍 Job Overview

Job Title: Associate II - UX & Design - Retail Banking
Company: BBVA
Location: Bogotá. D.C., Distrito Capital de Bogotá, Colombia
Job Type: Full-Time
Category: User Experience (UX) / User Interface (UI) Design, Product Design
Date Posted: December 22, 2025
Experience Level: 2-5 Years
Remote Status: On-site

🚀 Role Summary

• Execute user-centered design processes, ensuring product usability through rigorous UX validation techniques.
• Translate complex business requirements into intuitive, high-fidelity user flows and screen designs.
• Uphold and meticulously apply the company's established visual language and design system to maintain brand consistency and quality.
• Collaborate effectively within multidisciplinary teams to deliver exceptional digital product experiences for retail banking customers.
• Contribute to the continuous improvement of digital products by iterating on designs based on user feedback and business objectives.

📝 Enhancement Note: This role is framed as an "Associate II," suggesting a mid-level position with expectations of independent work and contribution to project success, rather than entry-level support. The focus on "Retail Banking" and "Banca Minorista" indicates a specialized application of UX/UI principles within the financial services sector, requiring an understanding of financial product user journeys and regulatory considerations.

📈 Primary Responsibilities

• Design and iterate on user interfaces (UI) and user experiences (UX) for web and mobile applications within the retail banking sector.
• Develop detailed wireframes, user flows, and high-fidelity prototypes using design tools like Figma to visualize and validate design concepts.
• Conduct and interpret user research and usability testing to gather insights and inform design decisions, ensuring products meet user needs and expectations.
• Adhere strictly to BBVA's design system and visual identity guidelines, ensuring consistency across all digital touchpoints.
• Collaborate with product managers, developers, and business stakeholders to define product requirements and translate them into effective design solutions.
• Participate in agile development cycles, providing design support and feedback throughout the product development lifecycle.
• Contribute to the creation and maintenance of design documentation, including style guides and component libraries.
• Champion user-centered design principles and best practices within the product development team.

📝 Enhancement Note: The emphasis on "validating" and "iterating" designs suggests a dynamic role where continuous improvement and data-informed decision-making are paramount, aligning with modern product development methodologies. The direct mention of "retail banking" implies a need for domain-specific understanding of customer needs in financial services.

🎓 Skills & Qualifications

Education:

• Professional degree in Design, Advertising, or a closely related field.
• A specialization, certification, or diploma in User Experience (UX) or User Interface (UI) Design is considered a significant plus.

Experience:

• Minimum of two (2) years of demonstrable, professional experience designing digital products for web and/or mobile applications.
• Desirable experience working within agile development environments.
• Previous experience in the financial or technology sector is highly preferred.

Required Skills:

• Advanced Proficiency in Figma: Expertise in creating interfaces, user flows, and agile prototypes.
• Design System Expertise: Ability to apply and leverage existing design system libraries and components effectively.
• User Research & Validation: Strong understanding and practical application of user research methodologies and usability testing techniques.
• Wireframing & Prototyping: Skill in creating clear wireframes, flow diagrams, and interactive prototypes.
• Visual Design Principles: Solid grasp of layout, typography, color theory, and visual hierarchy.
• Agile Methodologies: Familiarity with working in an agile or Scrum development framework.

Preferred Skills:

• Adobe Creative Suite: Proficiency in tools such as Photoshop and Illustrator is optional but advantageous.
• Intermediate English (B1/B2): Ability to communicate effectively in English for technical discussions and collaboration with international teams.
• Financial Sector Acumen: Understanding of banking products, services, and customer journeys in a retail banking context.

📝 Enhancement Note: The requirement for "Associate II" level experience, coupled with the specific tool proficiency (Figma) and domain knowledge (financial sector), indicates a role that requires not just creative talent but also practical application and a degree of autonomy in executing design tasks.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstration of User-Centered Design Process: Showcase projects that clearly outline your approach, from problem definition and user research to ideation, prototyping, and testing.
• High-Fidelity Prototypes: Include interactive prototypes that illustrate user flows and the final UI design, demonstrating your ability to translate concepts into tangible digital products.
• Design System Application: Present examples where you have effectively utilized or contributed to a design system, highlighting your understanding of component-based design and brand consistency.
• Problem-Solving Case Studies: Feature specific projects that highlight how you identified user pain points or business challenges and designed solutions to address them, quantifying impact where possible.

Process Documentation:

• Evidence of creating detailed user flows, wireframes, and mockups that clearly articulate design intent and functionality.
• Documentation of UX research findings, usability test results, and how these insights informed design iterations and improvements.
• Examples of how you have worked with design system components and style guides to ensure consistency and efficiency in your design work.

📝 Enhancement Note: For a UX/UI Design role at this level, a strong portfolio is critical. It should not just showcase aesthetic quality but also the strategic thinking, research-backed decision-making, and process adherence that are essential for effective product design in a corporate environment like BBVA. The emphasis is on demonstrating how you design, not just what you design.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for Associate II UX/UI Designers with 2-5 years of experience in Bogotá, Colombia, the estimated annual gross salary range is COP $45,000,000 - COP $70,000,000. This range can vary based on specific experience, skill set, and interview performance.

Benefits:

• Comprehensive Health Insurance: Coverage for medical, dental, and vision care.
• Retirement Savings Plan: Contributions to a pension fund.
• Paid Time Off: Generous vacation days, public holidays, and sick leave.
• Professional Development: Opportunities for training, workshops, and certifications in UX/UI design and related fields.
• Employee Assistance Program: Support services for personal and professional well-being.
• Potential for Performance Bonuses: Based on individual and company performance.
• Employee Discounts: Benefits on BBVA financial products and services.

Working Hours:

• Standard full-time working hours are approximately 40 hours per week, typically Monday to Friday. While on-site, there may be some flexibility depending on team needs and project deadlines, but the role is primarily office-based.

📝 Enhancement Note: Salary estimates are based on research of comparable roles in Bogotá, Colombia, considering the "Associate II" experience level, the specific UX/UI design specialization, and the financial industry context. Benefits are typical for large, established corporations in the region, with a focus on well-being, professional growth, and financial security.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services / Banking Technology
Company Size: 100,000+ Employees (Global)
Founded: 1857

Company Description: BBVA is a global financial institution with a rich history spanning over 160 years, operating in more than 25 countries and serving over 80 million customers worldwide. The company is dedicated to transforming dreams into opportunities through innovative banking solutions and a strong commitment to digital transformation. BBVA aims to be a leader in the global financial landscape by reinventing the industry and making banking more accessible and innovative.

Company Specialties: Digital Banking, Financial Technology, Retail Banking, Corporate Banking, Wealth Management, Sustainable Finance.

Team Structure:

• The UX/UI Design team likely operates within a larger Product or Digital Transformation division, collaborating closely with Product Managers, Engineers, and Business Analysts.
• Reporting structure would typically involve a Design Lead or Manager who oversees multiple designers and projects.
• Cross-functional collaboration is essential, requiring designers to work hand-in-hand with development teams to ensure successful implementation of designs.

Methodology:

• Agile Development: BBVA emphasizes agile methodologies for product development, meaning the design team will be integrated into iterative sprints, focusing on rapid prototyping and continuous feedback.
• Data-Driven Design: Decisions are informed by user research, analytics, and A/B testing to ensure products are effective and user-centric.
• Design System Centricity: A strong reliance on a well-defined design system ensures consistency and efficiency across all digital products.

Company Website: [BBVA Corporate Website URL - e.g., www.bbva.com]

📝 Enhancement Note: BBVA's global presence and focus on digital transformation signify a dynamic and forward-thinking work environment. The "Retail Banking" context within Colombia highlights a specific focus on serving individual customers, implying a need for designs that are accessible, user-friendly, and trustworthy.

📈 Career & Growth Analysis

Operations Career Level: Associate II - Mid-Level Designer
This role represents a significant step beyond entry-level design positions. An Associate II is expected to work with a moderate degree of autonomy, manage assigned design tasks efficiently, and contribute meaningfully to project outcomes. They are expected to understand and apply established design processes and systems, with guidance from senior designers or leads. This level is crucial for developing specialized skills and gaining deep experience in a particular domain, such as financial services UX.

Reporting Structure: The Associate II will likely report to a UX/UI Design Lead or Manager. This structure provides mentorship and oversight while allowing the designer to take ownership of specific design responsibilities and features. Collaboration will extend horizontally to Product Managers, Developers, and other cross-functional team members involved in product development.

Operations Impact: The impact of this role is directly tied to the usability, user satisfaction, and adoption rates of BBVA's digital retail banking products. By creating intuitive and effective user experiences, this designer will contribute to:

• Increased customer engagement and retention.
• Improved conversion rates for digital services.
• Enhanced brand perception and customer loyalty.
• Operational efficiency through streamlined user journeys and reduced support inquiries.

Growth Opportunities:

• Senior UX/UI Designer: Progression to a Senior Designer role, handling more complex projects, mentoring junior designers, and taking on greater strategic responsibilities.
• UX/UI Lead: Moving into a leadership position, managing a design team, defining design strategy, and overseeing the design output for specific product areas.
• Specialization: Developing deep expertise in specific areas like UX research, interaction design, design systems management, or accessibility design.
• Product Management: Transitioning into product management roles, leveraging design expertise to guide product strategy and vision.
• Cross-functional Moves: Opportunities to move into related fields such as product marketing or customer experience strategy.

📝 Enhancement Note: The "Associate II" designation implies a clear career path within BBVA's design organization, with defined steps for advancement and opportunities for specialization. This role is foundational for building a career in UX/UI design within a large, established financial institution.

🌐 Work Environment

Office Type: Hybrid/On-site. While the role is listed as 'On-site' (TELECOMMUTE is derived as false), large organizations like BBVA often have hybrid work policies. It's crucial to confirm the exact policy. Office Location(s): Bogotá. D.C., Distrito Capital de Bogotá, Colombia. Specifically, the listing mentions "SING - DIR GENERAL PISO 8," indicating a presence within a significant corporate building.

Workspace Context:

• Collaborative Hub: The office environment is likely designed to foster collaboration, with shared workspaces, meeting rooms, and common areas for brainstorming and team interactions.
• Technology-Rich: Access to modern design software, hardware, and internal company systems will be provided to support design workflows.
• Cross-Functional Interaction: Opportunities to engage daily with product managers, developers, QA testers, and other stakeholders, promoting a cohesive product development culture.
• Professional Atmosphere: As a major financial institution, the environment will be professional, with clear expectations for conduct and performance.

Work Schedule:

• The standard work week is typically Monday to Friday, aligning with full-time employment. The exact hours may offer some flexibility, but the core expectation is to be available during business hours for team collaboration and project execution, especially for on-site requirements.

📝 Enhancement Note: The "On-site" designation is key. While hybrid models are common, this specific listing emphasizes physical presence, suggesting that in-person collaboration, team integration, and access to office resources are prioritized for this role. The specific floor mentioned ("PISO 8") indicates a dedicated space within a larger corporate headquarters.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A recruiter or hiring manager will review your application and resume, focusing on experience, skills, and alignment with the role's requirements.
2. Portfolio Presentation & Technical Interview: You will likely be asked to present your portfolio, walking through selected case studies that demonstrate your UX/UI design process, problem-solving abilities, and impact. This will be followed by technical questions related to design principles, tools (especially Figma), and methodologies.
3. Team/Hiring Manager Interview: A discussion with the hiring manager and potentially other team members to assess cultural fit, collaboration style, and deeper understanding of your experience and approach.
4. Final Round/HR Interview: A final conversation, often with HR, to discuss compensation, benefits, and confirm suitability for BBVA's employment standards.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 projects that best showcase your skills relevant to retail banking UX/UI, user research, and design system application.
• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed (research, ideation, design, testing), your key contributions, and the measurable outcomes or learnings.
• Highlight Process Over Polish: While polished visuals are important, focus on demonstrating your thought process, decision-making rationale, and how you used data and user feedback to drive design.
• Showcase Figma Proficiency: Be prepared to discuss your workflow in Figma, including your use of components, auto-layout, prototyping features, and collaboration tools.
• Quantify Impact: Whenever possible, present metrics that demonstrate the success of your designs (e.g., increased conversion rates, reduced task completion time, improved user satisfaction scores).

Challenge Preparation:

• Design Challenge: You might be given a small design exercise or problem to solve within a limited timeframe. This could involve wireframing a specific feature, outlining a user flow, or critiquing an existing interface.
• Focus on Process: Even in a short exercise, demonstrate your structured approach to problem-solving and design thinking.
• Communicate Your Thinking: Clearly articulate your assumptions, design choices, and rationale.

📝 Enhancement Note: The emphasis on a portfolio presentation and potential design challenge underscores the practical, skill-based nature of this role. Candidates should prepare to actively demonstrate their capabilities rather than just speaking about them.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is the core tool for UI design, prototyping, and collaboration. Candidates must demonstrate advanced proficiency.
• Adobe Creative Suite (Optional): Photoshop, Illustrator, and potentially XD might be used for asset creation or specific design tasks.
• Prototyping Tools: While Figma has robust prototyping capabilities, familiarity with other tools like InVision might be beneficial.

Analytics & Reporting:

• User Analytics Platforms: Familiarity with tools like Google Analytics, Amplitude, or Mixpanel for understanding user behavior on digital platforms.
• A/B Testing Tools: Experience with platforms like Optimizely or Adobe Target for testing design variations.
• Data Visualization Tools: Basic understanding of how to interpret data from dashboards (e.g., Tableau, Power BI) to inform design.

CRM & Automation:

• While not directly a designer's tool, understanding how CRM systems (like Salesforce) and marketing automation platforms interact with customer-facing digital products can provide valuable context.

📝 Enhancement Note: Proficiency in Figma is non-negotiable and should be a primary focus for candidates. The inclusion of analytics and A/B testing tools suggests that design decisions are expected to be data-informed and measurable.

👥 Team Culture & Values

Operations Values:

• Customer Centricity: A deep commitment to understanding and serving the needs of BBVA's retail banking customers.
• Innovation: A drive to continuously explore new technologies and approaches to improve digital financial services.
• Collaboration: Working effectively in multidisciplinary teams, valuing diverse perspectives and shared goals.
• Excellence: A dedication to high-quality design execution, attention to detail, and delivering impactful user experiences.
• Integrity: Upholding ethical standards and trust, crucial in the financial services industry.

Collaboration Style:

• Agile & Iterative: The team likely operates within agile frameworks, fostering open communication, frequent feedback loops, and adaptability.
• Cross-Functional Partnership: Designers are integrated into product teams, working closely with product managers and developers to ensure seamless execution from concept to launch.
• Knowledge Sharing: Encouraging the sharing of best practices, design patterns, and learnings across the design team and broader organization.

📝 Enhancement Note: BBVA's emphasis on innovation and digital transformation, combined with its established presence in financial services, suggests a culture that balances cutting-edge technology initiatives with a strong foundation of trust and customer focus.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively designing solutions that satisfy both user desires and BBVA's strategic objectives within the competitive financial market.
• Navigating Complex Financial Regulations: Understanding and adhering to compliance and security requirements inherent in the banking industry, which can influence design constraints.
• Maintaining Design Consistency Across a Large Organization: Ensuring a unified user experience across numerous digital products and services under the BBVA brand.
• Adapting to Rapid Technological Advancements: Staying current with evolving design tools, methodologies, and user expectations in the digital space.

Learning & Development Opportunities:

• Specialized UX/UI Training: Access to internal or external workshops, courses, and certifications focused on advanced UX research, interaction design, visual design, and emerging design technologies.
• Industry Conferences: Opportunities to attend leading UX, UI, and FinTech conferences to gain insights into industry trends and network with peers.
• Mentorship Programs: Guidance from senior designers and design leaders within BBVA to foster career growth and skill development.
• Exposure to Diverse Projects: Working on a variety of digital products within the retail banking sector to broaden experience and expertise.

📝 Enhancement Note: This role offers a unique opportunity to apply UX/UI design skills within a critical sector (finance) and a major global company. The challenges here are significant but also present substantial opportunities for professional development and impact.

💡 Interview Preparation

Strategy Questions:

• "Describe a project where you had to balance conflicting stakeholder requirements (e.g., business vs. user needs). How did you approach it, and what was the outcome?"
  • Preparation: Be ready to present a case study from your portfolio that exemplifies this. Focus on your communication, negotiation, and problem-solving strategies.
• "How do you ensure your designs are accessible and inclusive for all users, particularly in a financial context?"
  • Preparation: Discuss your understanding of WCAG guidelines, design for diverse abilities, and how you incorporate accessibility checks into your workflow.
• "Walk us through your process for conducting user research and translating those findings into actionable design improvements."
  • Preparation: Detail your research methodologies (interviews, surveys, usability tests) and provide specific examples of how research directly influenced your design decisions and led to positive outcomes.

Company & Culture Questions:

• "What interests you about working for BBVA, specifically in the retail banking sector?"
  • Preparation: Research BBVA's mission, recent digital initiatives, and its position in the Colombian market. Connect your passion for UX/UI with their goals.
• "How do you collaborate with developers and product managers? Describe a time you had a disagreement with a team member and how you resolved it."
  • Preparation: Emphasize your communication skills, ability to articulate design rationale, and your commitment to team success. Use a STAR method example.

Portfolio Presentation Strategy:

• Focus on Process, Not Just Pixels: Clearly explain the problem, your role, research, ideation, design solutions, testing, and outcomes for each case study.
• Quantify Your Impact: Use data and metrics to demonstrate the success of your designs.
• Highlight Figma Expertise: Be ready to discuss your use of components, design systems, and prototyping features within Figma.
• Tailor to BBVA: Emphasize projects that show an understanding of financial services or complex digital products.

📝 Enhancement Note: Interview preparation should focus on demonstrating a structured, user-centered design process, strong communication skills, and a genuine interest in BBVA's mission and the financial industry.

📌 Application Steps

To apply for this UX & Design position at BBVA:

• Navigate to the BBVA careers portal via the provided URL.
• Customize Your Resume: Tailor your resume to highlight experience with Figma, user-centered design processes, digital product design for web/mobile, and any relevant financial sector experience. Use keywords from the job description.
• Prepare Your Portfolio: Select 2-3 strong case studies that showcase your design process, problem-solving skills, and ability to deliver user-friendly digital experiences. Ensure it's easily accessible online (e.g., personal website, Behance, PDF).
• Research BBVA: Understand their digital strategy, recent product launches, and their commitment to innovation in retail banking.
• Practice Your Pitch: Be ready to articulate your experience, design philosophy, and how you can contribute to BBVA's goals during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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