ASO Creative Designer

📍 Job Overview

Job Title: ASO Creative Designer
Company: 9D Technologies & Imagination AI
Location: Rawalpindi, Punjab, Pakistan
Job Type: Full-Time
Category: Marketing Operations / Creative Operations
Date Posted: 2025-10-07
Experience Level: Mid-Level (2-4 years)
Remote Status: On-site

🚀 Role Summary

• This role is pivotal in optimizing the visual presence of applications within app stores, directly impacting user acquisition and conversion rates through strategic creative design.
• The ASO Creative Designer will be responsible for the entire visual lifecycle of store listings, from initial concept development to final asset delivery, ensuring alignment with brand identity and product value.
• A strong emphasis will be placed on data-driven decision-making, leveraging A/B testing and performance analytics to refine creative strategies and maximize install rates.
• The position requires a deep understanding of platform-specific design guidelines (e.g., Google Play) while fostering creative originality to stand out in a competitive digital landscape.

📝 Enhancement Note: While the title is "ASO Creative Designer," the responsibilities heavily lean into a specialized area of Marketing Operations, focusing on the visual optimization of app store presence to drive GTM success. This role bridges creative execution with analytical performance, a hallmark of effective operations functions.

📈 Primary Responsibilities

• Design a compelling series of store assets, including app icons, screenshot collections, and feature graphics, specifically engineered to drive user installs and clearly communicate an app's core value proposition.
• Take ownership of the complete visual strategy for app store listings, managing the process from initial conceptualization through to final asset deployment and iteration.
• Skillfully translate complex product features and established brand identities into clear, engaging, and persuasive visual narratives that resonate with target audiences.
• Proactively conduct rigorous A/B testing on various creative assets, analyzing performance data to implement data-driven improvements that optimize conversion rates and user acquisition metrics.
• Ensure strict adherence to all Google Play and other platform-specific creative guidelines, while simultaneously pushing creative boundaries to maintain originality and competitive differentiation.
• Continuously monitor and integrate emerging visual trends in App Store Optimization (ASO), mobile-first design principles, user psychology, and the competitive app marketplace to inform design strategies.

📝 Enhancement Note: The emphasis on "driving installs," "optimizing performance," and "data-driven improvements" indicates a strong operational component to this creative role. The candidate is expected to not just design but also to measure and iterate based on performance metrics, aligning with core operations principles of efficiency and effectiveness.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Digital Media, Marketing, or a related field is often preferred for roles requiring advanced design principles and strategic thinking. Equivalent professional experience may be considered.
Experience: 2-4 years of direct experience in graphic design, with a significant focus on mobile-first design, ASO, or digital marketing asset creation. Experience within a fast-paced tech or agency environment is highly valuable.

Required Skills:

• Advanced proficiency in industry-standard design software: Adobe Photoshop, Adobe Illustrator, and Figma.
• Demonstrated expertise in crafting visually persuasive store assets, including app icons, screenshot series, and feature graphics.
• Strong understanding of visual strategy and the ability to translate product features and brand identity into compelling visual narratives.
• Proven experience in conducting A/B testing of creative assets and implementing data-driven improvements to optimize performance metrics.
• Solid grasp of platform-specific design guidelines (e.g., Google Play) and the ability to balance creative originality with these constraints.
• Excellent layout and storytelling skills, with a keen eye for color, contrast, and effective mobile UI visualization.
• Deep understanding of store creative specifications, constraints, and the principles of visual hierarchy.
• Experience in creating high-converting visual assets that clearly communicate app benefits at a glance.

Preferred Skills:

• Familiarity with user psychology principles as they apply to conversion rate optimization (CRO).
• Experience with mobile analytics platforms to understand user behavior and asset performance.
• Knowledge of competitive analysis within the app store landscape.
• Basic understanding of UX/UI principles for mobile applications.
• Experience working in an Agile development environment.

📝 Enhancement Note: The requirement for "advanced proficiency" in specific design tools, coupled with the need for "data-driven improvements" and understanding "store creative specs," signifies a role that demands both creative talent and an analytical, operations-minded approach to design execution and performance.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 3-5 distinct case studies of successful app store creative campaigns or visual strategy implementations.
• For each case study, clearly articulate the initial challenge, the design process undertaken, the specific assets created, and the measurable impact (e.g., increased installs, conversion rate improvements, engagement metrics).
• Demonstrate proficiency in translating product features and brand guidelines into visually impactful and user-centric app store assets.
• Include examples of A/B tested assets and explain the rationale behind the variations and the subsequent data-driven optimizations.
• Showcase understanding of visual hierarchy, mobile UI principles, and platform-specific creative constraints.

Process Documentation:

• Ability to document the end-to-end visual design process for app store listings, from concept to deployment.
• Examples of how A/B testing frameworks and data analysis have been integrated into the design workflow.
• Demonstrations of how design decisions are informed by user psychology and performance metrics.

📝 Enhancement Note: This section is critical for ASO Creative Designers. The "operations" aspect comes from the structured approach to design, the reliance on data for iteration, and the need to document processes for repeatable success and scalability. A strong portfolio is essentially a "process portfolio" for creative operations.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a mid-level ASO Creative Designer in Rawalpindi, Pakistan, with 2-4 years of experience and advanced software proficiency, the estimated annual salary range is PKR 1,200,000 - PKR 2,400,000. This range accounts for the specialized nature of ASO, the required technical skills, and the competitive landscape for creative talent in the region.

Benefits:

• Competitive Salary: Acknowledges the value of the role and its direct impact on user acquisition.
• Family Health Insurance: Comprehensive medical coverage for employees and their dependents, a significant benefit in Pakistan.
• Paid Time Off: Standard vacation, sick leave, and public holidays, providing essential work-life balance.
• Work-Life Balance: Commitment from the company to promote a healthy integration of professional and personal life, crucial for creative roles.
• Daily Lunch: Provision of meals, enhancing employee well-being and reducing daily expenses.
• In-house Gym: On-site fitness facilities to support employee health and wellness.

Working Hours: Typically 40 hours per week, aligning with standard full-time employment. While core hours are expected, there may be flexibility to accommodate project deadlines and creative workflow, especially given the emphasis on work-life balance.

📝 Enhancement Note: The salary estimate is derived from research on similar roles in Pakistan's tech and creative sectors, considering the experience level and specialized skills. The benefits listed are common and highly valued in the Pakistani job market, particularly in the tech industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Artificial Intelligence, App Development/Marketing. 9D Technologies & Imagination AI operates at the intersection of cutting-edge technology, suggesting an innovative and forward-thinking environment. The mention of "Imagination AI" points towards a company that values creativity and advanced problem-solving. Company Size: While not explicitly stated, the existence of multiple job postings and a dedicated careers page suggests a growing organization, likely in the small to medium-sized enterprise (SME) range of 50-250 employees. This size often fosters a dynamic, collaborative atmosphere with opportunities for individual impact. Founded: The company was founded in 2020, indicating a relatively young and agile organization that is likely still defining its long-term operational processes and culture.

Team Structure:

• The ASO Creative Designer will likely be part of the Marketing or Product team, potentially reporting to a Marketing Manager, Head of Growth, or a Lead Designer.
• Collaboration is expected with product managers, developers, and potentially other marketing specialists to ensure store assets accurately represent app features and brand messaging.
• Given the company's focus on AI and technology, the team structure is likely to be cross-functional, encouraging shared learning and problem-solving.

Methodology:

• The company's focus on "Imagination AI" implies a methodology that blends creative ideation with AI-driven insights and data analysis.
• Expect a data-informed approach to design, where creative hypotheses are tested and refined based on performance metrics, aligning with modern ASO and growth marketing strategies.
• Agile methodologies for project management and iterative design processes are probable, allowing for quick adaptation to market trends and performance feedback.

Company Website: https://www.9dtechnologies.com/

📝 Enhancement Note: The company's recent founding and focus on AI suggest a culture that is likely adaptable, fast-paced, and values innovation. For an operations-minded candidate, understanding how a newer tech company structures its creative and marketing functions will be key.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level ASO Creative Designer. It involves specialized execution within the broader marketing and GTM operations framework, requiring independent work on asset creation and optimization, and contributing to strategic visual decisions for app stores. Reporting Structure: The designer will likely report to a Marketing Manager or a Senior member of the creative/growth team. This provides a clear line of mentorship and performance feedback. Collaboration will extend across product and development teams. Operations Impact: The ASO Creative Designer's work directly influences key operational metrics such as Cost Per Install (CPI), Conversion Rate (CVR), and overall app store visibility. Their ability to create high-converting assets is a direct driver of user acquisition efficiency and, consequently, revenue growth.

Growth Opportunities:

• Specialization: Deepen expertise in ASO, mobile-first design, and conversion rate optimization, potentially becoming a lead specialist in visual ASO.
• Skill Expansion: Develop skills in broader marketing operations, including analytics, campaign management, and potentially UI/UX design for in-app experiences.
• Leadership: With proven success, opportunities may arise to mentor junior designers, lead creative projects, or transition into a Growth Marketing or Product Marketing role focused on visual strategy.

📝 Enhancement Note: The growth path for this role moves from specialized creative execution to broader operational influence and potential leadership within marketing and GTM functions, reflecting a typical progression in operations-focused careers.

🌐 Work Environment

Office Type: On-site. The company provides an in-house gym and daily lunch, suggesting an environment that prioritizes employee well-being and fosters a sense of community within the physical workspace. Office Location(s): Rawalpindi, Punjab, Pakistan. This location places the candidate within a significant urban center with access to a skilled talent pool. Workspace Context:

• The presence of an in-house gym and provided lunches indicates a company that invests in its employees' comfort and productivity, likely creating a supportive and amenity-rich workspace.
• Collaboration is expected to be high, with designers working closely with marketing and product teams. The "Imagination AI" aspect suggests an environment that encourages creative thinking and cross-pollination of ideas.
• Access to necessary design software and potentially internal tools for A/B testing and performance tracking will be standard.

Work Schedule: Standard full-time hours (approx. 40 hours/week). While core hours are expected, a company that offers an in-house gym and emphasizes work-life balance may offer some flexibility in daily schedules, allowing for focused work blocks and efficient task management.

📝 Enhancement Note: The emphasis on on-site work, coupled with provided amenities, suggests a company culture that values in-person collaboration and employee welfare, which can be a significant factor for operations professionals seeking stability and a well-supported work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call to assess basic qualifications, experience, and cultural fit.
• Portfolio Review & Technical Interview: A more in-depth session where candidates present their portfolio, discussing specific case studies, design decisions, and the impact of their work. This is where operations-minded candidates will highlight their data-driven approach. Expect questions on A/B testing methodology and performance metrics.
• Skills Assessment/Challenge: A practical design exercise or a brief case study focused on creating or critiquing app store assets under timed conditions, simulating real-world ASO challenges.
• Team/Manager Interview: Further discussion on role expectations, team dynamics, and alignment with company culture.

Portfolio Review Tips:

• Highlight Operations Impact: For each project, clearly quantify the results. Instead of just saying "improved visuals," state "increased install conversion rate by X% through A/B testing of screenshot series."
• Structure Your Narrative: For case studies, follow a clear problem-solution-result framework. Explain why you made certain design choices, referencing user psychology, ASO best practices, or data insights.
• Demonstrate Tool Proficiency: Be ready to discuss your workflow in Photoshop, Illustrator, and Figma, and how you leverage features for efficiency and creative output.
• Showcase Iteration: Include examples of how designs evolved based on feedback or performance data. This demonstrates an understanding of continuous improvement, a core operations principle.
• Tailor to ASO: Ensure your portfolio prominently features work directly relevant to app store listings (icons, screenshots, feature graphics) and shows an understanding of platform constraints and best practices.

Challenge Preparation:

• Understand ASO Fundamentals: Review current best practices for Google Play and Apple App Store visual assets.
• Practice Time Management: Be prepared to work efficiently within a given timeframe. Prioritize tasks that will have the most impact.
• Articulate Rationale: For any design decision made during a challenge, be ready to explain the reasoning, focusing on user acquisition, conversion, and brand representation.

📝 Enhancement Note: The interview process for this role emphasizes not just creative skill but also the ability to apply it strategically and measurably. Candidates who can articulate their process, demonstrate analytical thinking, and quantify results will stand out.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency required in Adobe Photoshop and Adobe Illustrator for detailed asset creation, manipulation, and vector graphics.
• Figma: Essential for collaborative design, prototyping, and creating scalable UI elements. Its use indicates a modern, team-oriented design workflow.
• Prototyping Tools (e.g., InVision, Adobe XD): May be used for visualizing user flows or presenting interactive mockups, though Figma often covers this.

Analytics & Reporting:

• App Store Analytics Platforms (e.g., App Store Connect, Google Play Console): Familiarity with accessing and interpreting key performance indicators (KPIs) like downloads, conversion rates, and retention is crucial for data-driven optimization.
• ASO Tools (e.g., Sensor Tower, App Annie/data.ai, AppTweak): Experience using specialized ASO platforms to research keywords, analyze competitors, and track asset performance is a significant advantage.
• Data Visualization Tools (e.g., Tableau, Google Data Studio): While not explicitly stated, the ability to interpret data visualizations or contribute to them is valuable for understanding A/B test results and market trends.

CRM & Automation:

• Not directly applicable: This role is primarily focused on creative design for app stores rather than direct CRM or sales automation management. However, understanding how app store performance impacts the broader customer acquisition funnel is beneficial.

📝 Enhancement Note: Proficiency in Figma and Adobe Suite is non-negotiable. Familiarity with ASO-specific analytics tools is highly advantageous, as it directly supports the data-driven aspect of the role, bridging creative output with measurable operational outcomes.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: Emphasizing that creative choices are informed by performance metrics, A/B testing results, and user behavior analysis. This aligns with an operations mindset focused on optimization.
• Efficiency & Optimization: A drive to create assets that not only look good but also perform exceptionally well, leading to higher conversion rates and lower acquisition costs.
• Collaboration & Communication: Working effectively with marketing, product, and development teams to ensure visual consistency, accurate feature representation, and timely delivery of assets.
• Continuous Learning & Adaptability: Staying abreast of evolving ASO best practices, platform updates, design trends, and user psychology to maintain a competitive edge.

Collaboration Style:

• Cross-functional Integration: The role requires seamless collaboration with product managers to understand app features, marketing teams for campaign alignment, and potentially developers for asset implementation.
• Feedback Loops: An open approach to receiving and giving constructive feedback on designs to ensure optimal results and continuous improvement.
• Agile Workflows: Likely to involve iterative design cycles, quick turnarounds, and proactive communication to meet project timelines and adapt to performance insights.

📝 Enhancement Note: The company's focus on "Imagination AI" and its relatively young age suggest a culture that is likely innovative, experimental, and highly collaborative. For an operations professional, understanding how these values translate into daily workflows, decision-making processes, and team interactions will be key.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Data: The primary challenge is to produce visually stunning assets that also meet stringent ASO requirements and drive measurable performance through data-driven optimization.
• Rapidly Evolving Platforms: Staying current with constant updates and algorithm changes on app stores (Google Play, Apple App Store) that affect visual asset performance.
• Competitive Landscape: Differentiating apps through creative assets in a saturated marketplace where competitors are also vying for user attention.
• Translating Complex Features: Effectively communicating intricate app functionalities or unique selling propositions through static or short-form visual assets.

Learning & Development Opportunities:

• ASO Expertise: Deepen knowledge in advanced ASO strategies, including keyword optimization, competitive analysis, and the impact of visual elements on search rankings.
• Growth Marketing Skills: Gain exposure to broader growth marketing tactics, user acquisition funnels, and conversion rate optimization (CRO) beyond just store listings.
• AI in Design: Explore how AI tools can assist in design ideation, asset variation generation, and performance prediction, aligning with the company's "Imagination AI" focus.
• Portfolio Expansion: Develop a portfolio that showcases not just creative output but also strategic thinking, data analysis, and measurable business impact.

📝 Enhancement Note: The challenges highlight the dynamic nature of the ASO field, requiring adaptability and a continuous learning mindset. The growth opportunities are well-aligned with expanding into broader marketing operations and leveraging advanced technologies like AI.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a new set of app store screenshots. How do you balance creative appeal with conveying key features and driving conversions?" (Focus on your structured approach, user empathy, and data integration.)
• "Walk me through an A/B test you conducted on app store assets. What was your hypothesis, what did you test, and what were the results and subsequent actions?" (Highlight your analytical skills, understanding of testing methodologies, and ability to iterate.)
• "How do you stay updated on ASO visual trends and platform guideline changes? How do you incorporate this knowledge into your designs?" (Demonstrate proactivity, research skills, and adaptability.)
• "Imagine our app has a complex feature. How would you visually represent this in a single screenshot to make it immediately understandable and appealing?" (Assess your problem-solving and visual communication skills.)

Company & Culture Questions:

• "What interests you about 9D Technologies & Imagination AI, and specifically this ASO Creative Designer role?" (Research the company's products, AI focus, and recent news.)
• "How do you approach collaboration with non-designers (e.g., product managers, marketers)?" (Emphasize clear communication, understanding stakeholder needs, and translating feedback.)
• "Describe a time you had to balance conflicting feedback or priorities on a design project." (Illustrate your negotiation, prioritization, and decision-making skills.)

Portfolio Presentation Strategy:

• Quantify Everything: For each project, lead with the impact. Use metrics like "Increased conversion rate by X%," "Reduced CPI by Y%," or "Achieved Z downloads within the first month."
• Tell a Story: Structure each case study with a clear beginning (problem/goal), middle (your solution/process), and end (results/impact). Explain your thought process and rationale behind design decisions.
• Showcase Iteration: If possible, show multiple versions of an asset and explain why changes were made based on testing or feedback. This demonstrates a continuous improvement mindset.
• Highlight ASO Relevance: Explicitly connect your design choices to ASO principles, user psychology, creativity, and platform guidelines.
• Be Ready for Live Critiques: Prepare to discuss and potentially critique existing app store assets (yours or competitors') on the spot, explaining your reasoning.

📝 Enhancement Note: Interviewers will be looking for a candidate who is not just a skilled designer but also a strategic thinker focused on measurable outcomes. Demonstrating an understanding of ASO as a performance marketing discipline, rather than purely an artistic endeavor, will be key.

📌 Application Steps

To apply for this operations-aligned creative position:

• Submit your application through the Workable application link provided.
• Curate Your Portfolio: Select your strongest 3-5 ASO-focused projects that demonstrate clear impact. Quantify results wherever possible and prepare to present them using a problem-solution-result framework.
• Tailor Your Resume: Highlight keywords from the job description such as "ASO," "Creative Design," "Adobe Photoshop," "Figma," "A/B Testing," "Data-driven Improvements," "Visual Strategy," and "Mobile UI Visualization." Emphasize achievements with metrics.
• Prepare Your Presentation: Practice walking through your portfolio case studies, focusing on your process, decision-making, and the measurable impact of your work. Be ready to discuss your approach to A/B testing and data analysis.
• Research the Company: Understand 9D Technologies & Imagination AI's products, their AI focus, and their market position. Consider how your creative contributions can support their growth objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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