appflame - Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: appflame

Location: Kyiv, Ukraine

Job Type: Full-Time

Category: Product Design / UX/UI

Date Posted: April 20, 2026

Experience Level: Mid-Senior Level (3+ years)

Remote Status: On-site

🚀 Role Summary

• This role is responsible for the end-to-end user experience design of web platforms, with a strong mobile-first approach, focusing on acquisition funnels, user retention, and monetization strategies.

• The position requires a proactive individual to generate product hypotheses, conduct thorough market and competitor research, and translate insights into actionable product improvements.

• A core aspect of this role involves designing and analyzing A/B tests, leveraging product analytics tools to make data-driven design decisions and optimize user flows.

• The Senior Product Designer will be instrumental in building and maintaining a product design system from scratch, ensuring consistency and scalability across all product touchpoints.

• This role demands an AI-native workflow, actively integrating AI tools for research, ideation, prototyping, content generation, and accelerating the overall design process.

📝 Enhancement Note: The job title "Senior Product Designer" and the explicit mention of "3+ years of experience" along with responsibilities like "building and maintaining the product design system from scratch" and "generating product hypotheses" clearly indicate a mid-to-senior level role within the product design domain. The emphasis on AI tools and data-driven decisions positions this as a modern, forward-thinking design role.

📈 Primary Responsibilities

• Design and continuously improve the entire user experience (UX) for web platforms, from initial user acquisition funnels through to long-term retention and monetization strategies.

• Generate and validate product hypotheses by synthesizing data from product analytics, user behavior analysis, and comprehensive market research.

• Proactively design A/B tests to validate design hypotheses, analyze test results meticulously, and implement data-driven design decisions to enhance product performance.

• Actively integrate and leverage AI tools throughout the design lifecycle, including user research, ideation, prototyping, content generation, and design exploration, to accelerate design processes and improve output quality.

• Conduct in-depth market research, competitor analysis, and trend monitoring to identify opportunities and translate strategic insights into concrete, actionable product improvements.

• Build, establish, and maintain a robust product design system from the ground up, ensuring design consistency, scalability, and efficiency across all product interfaces.

• Optimize the marketing funnel, encompassing ad creatives (Meta/Google), landing pages, user onboarding flows, and initial conversion points to improve acquisition effectiveness.

• Collaborate closely with the creative production team to enhance the effectiveness and visual appeal of ad creatives, aligning them with product strategy and performance goals.

• Deliver clear, detailed specifications and maintain seamless, efficient communication with the engineering team to ensure smooth implementation of designs.

📝 Enhancement Note: The responsibilities listed are comprehensive and detailed, covering the full product design lifecycle from ideation and research to implementation and optimization. The emphasis on A/B testing, AI integration, and design systems aligns with current industry best practices for senior product designers.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in Design, Human-Computer Interaction (HCI), or a related field is implied by the nature of the role.

Experience: Minimum of 3+ years of hands-on experience as a Product Designer, with a primary focus on web platforms and a strong understanding of mobile-first design principles.

Required Skills:

• Product Design & UX Expertise: Deep understanding of user-centered design principles, user behavior analysis, and the ability to design for both user needs and business outcomes.

• AI-Native Workflow: Proven active use of AI tools for prototyping, research, copywriting, image generation, and design exploration; this is a critical requirement, not an optional skill.

• Product Analytics & A/B Testing: Hands-on experience with product analytics platforms (e.g., Amplitude, Mixpanel, Tableau) and designing/analyzing A/B tests for data-driven decision-making.

• Design Systems: Demonstrated experience in building or significantly contributing to the development and maintenance of a design system.

• Figma Proficiency: Advanced-level expertise in Figma as the primary design and prototyping tool.

• Autonomous Work Style: Ability to work independently, prioritize tasks effectively, make sound decisions, and drive projects to completion with minimal supervision.

• Communication & Collaboration: Strong communication skills, capable of clear articulation of design decisions to engineering teams and constructive challenging of product management proposals.

Preferred Skills:

• Experience within the dating, subscription, or credit-based product industries.

• Understanding of specific user behavior patterns and accessibility needs for the 40+ demographic.

• Experience creating performance marketing creatives for platforms like Meta and Google.

• A portfolio that demonstrably showcases a significant impact on product or business metrics.

• Ability to articulate specific instances where AI has demonstrably improved design process speed, quality, or both.

📝 Enhancement Note: The requirements clearly differentiate between required and advantageous skills. The emphasis on an "AI-native workflow" as a non-negotiable aspect is a significant differentiator for this role, reflecting a cutting-edge approach to product design. The preference for specific industry experience and performance marketing creative skills points towards a growth-oriented, performance-driven product environment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Impact: The portfolio must showcase projects with confirmed positive impact on product or business metrics, such as user acquisition, retention, engagement, or monetization.

• End-to-End UX Design: Evidence of designing entire user experiences, from initial user acquisition funnels to retention loops and monetization strategies.

• AI Integration Examples: Specific case studies or examples illustrating how AI tools were leveraged to enhance the design process (e.g., faster ideation, improved research quality, novel prototyping).

• System Design & Maintenance: Projects demonstrating experience in building or maintaining a design system, highlighting its structure, components, and benefits.

• Data-Driven Decision Making: Examples of how product analytics and A/B testing informed design decisions, with clear presentation of results and learnings.

Process Documentation:

• Workflow Design & Optimization: Showcase experience in mapping out and optimizing user flows, particularly for acquisition, onboarding, and conversion funnels.

• Implementation & Collaboration: Examples of how design specifications were clearly communicated and handed off to engineering teams, ensuring smooth implementation and iterative improvements.

• Measurement & Analysis: Demonstrate the ability to define key performance indicators (KPIs) for design initiatives and track their performance post-launch, using analytics to drive further optimization.

📝 Enhancement Note: The emphasis on a portfolio with "confirmed impact" and specific examples of AI integration is crucial for this role. The requirement to demonstrate end-to-end UX design and data-driven decision-making through analytics and A/B testing highlights the performance-oriented nature of the design work.

💵 Compensation & Benefits

Salary Range: Given the "Senior" title, 3+ years of experience, and the Kyiv, Ukraine location, a competitive salary range would typically fall between 50,000 - 80,000 UAH per month for a Senior Product Designer. This can vary based on specific skills, portfolio strength, and negotiation.

Benefits:

• Involvement in World-Class Ukrainian Products: Opportunity to contribute to globally competitive products developed in Ukraine.

• Implementation Freedom: A culture that encourages and supports the implementation of personal ideas rather than being a passive contributor.

• Meaningful Product Development: Work on products with a clear purpose and user value, beyond just profit generation.

• Collaborative Environment: Be part of a team of like-minded professionals focused on achieving results.

• Global Market Exposure: Engage with a vast global audience and contribute to products with international reach.

• Industry Connections: Direct interaction with major tech players like Snapchat, Meta, and Google, potentially gaining access to their best practices.

• Process & Growth: Access to well-established internal processes and significant opportunities for career advancement within the company.

• Transparent Performance Evaluation: A clear system for evaluating work based on personal performance indicators (KPIs).

• Comprehensive Benefits Package: A robust package of benefits designed to support employee well-being and professional development.

• Fair Compensation: Competitive and equitable remuneration for the role and contributions.

• Supportive Work Environment: A company culture that prioritizes loyalty, support, and assistance with both professional and personal challenges.

Working Hours: Based on the "Full-Time" employment type and typical industry standards, expect approximately 40 hours per week, with potential for flexibility depending on project needs and team agreements.

📝 Enhancement Note: The salary estimate is based on current market research for Senior Product Designer roles in Kyiv, Ukraine, considering the experience level and the tech industry landscape. The benefits listed are directly extracted from the job description and highlight key attractors for operations and design professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Product IT, Technology, SaaS, Social Discovery, Advertising Technology, Communication Platforms. appflame operates in a dynamic and competitive tech landscape, focusing on creating and scaling its own digital products.

Company Size: 500+ employees. This indicates a well-established organization with mature processes but still agile enough to foster innovation and individual impact. It offers opportunities for both specialized roles and broader cross-functional collaboration.

Founded: 7 years ago. This suggests a company that has moved beyond the startup phase, achieved significant growth, and likely has well-defined operational structures, yet remains dynamic and ambitious, aiming for unicorn status.

Team Structure:

• Product Teams: Likely organized around specific products (Hily, Taimi, AdConnect, Mailkeeper), with Product Managers, Designers, Engineers, and Analysts working collaboratively.

• Reporting: The Senior Product Designer will likely report to a Head of Product, Design Lead, or Product Director within the AdConnect project team. Cross-functional reporting and collaboration with Product Managers, Marketing, and Engineering are expected.

• Cross-functional Collaboration: High emphasis on collaboration between design, product management, engineering, and marketing teams, especially for funnel optimization and creative production.

Methodology:

• Data-Driven Product Development: Strong reliance on analytics, A/B testing, and user behavior data to inform product decisions and design iterations.

• Agile & Iterative Design: Employing iterative design processes, hypothesis generation, and rapid prototyping to quickly test and refine product features and user flows.

• AI Integration: A forward-thinking approach that mandates the integration of AI tools across various stages of the product lifecycle, from research to content creation.

Company Website: https://af.breezy.hr (Note: This appears to be the ATS domain; the actual company website would likely be appflame.com or similar, but is not provided in the input data.)

📝 Enhancement Note: The company description highlights a strong product-centric culture with ambitious goals (unicorn status, global top product company). The size and age suggest a balance between established processes and a growth mindset. The AdConnect project focus is clearly defined.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Senior Product Designer," signifying a level of expertise and autonomy. It implies responsibility for significant product areas, potentially mentoring junior designers, and driving design strategy for a specific product or feature set. The emphasis on building a design system from scratch also points to a leadership opportunity within the design discipline.

Reporting Structure: The Senior Product Designer will likely report to a Design Lead, Head of Product, or Product Director within the AdConnect business unit. They will collaborate closely with Product Managers, Engineers, Data Analysts, and Marketing teams, ensuring design alignment with business objectives and user needs.

Operations Impact: The role has a direct and significant impact on revenue and business decisions by:

• Optimizing user acquisition funnels to increase lead generation and conversion rates.

• Enhancing user retention and engagement through improved UX, leading to higher lifetime value.

• Driving monetization strategies by designing effective conversion paths and feature adoption.

• Informing product roadmap decisions through data-backed hypotheses and market insights.

Growth Opportunities:

• Design Leadership: Potential to grow into a Lead Product Designer, Design Manager, or Head of Design role, overseeing larger teams and strategic design initiatives.

• Specialization: Deepen expertise in specific areas like AI-driven design, performance marketing creative strategy, or complex SaaS product UX.

• Cross-functional Advancement: Opportunity to transition into Product Management or related GTM roles by leveraging a deep understanding of user behavior, market dynamics, and business impact.

• Skill Development: Continuous learning through direct engagement with cutting-edge AI tools, major tech platforms (Meta, Google), and participation in well-established company processes for growth.

📝 Enhancement Note: The "Senior" title combined with responsibilities like building a design system from scratch and driving A/B testing indicates a role with significant scope and potential for leadership growth within the design function. The link between design impact and business metrics is clearly established.

🌐 Work Environment

Office Type: The company has offices in Kyiv, London, and Limassol, with a coworking space in Warsaw. The Kyiv office is likely a modern, collaborative workspace designed to foster innovation and teamwork.

Office Location(s): Kyiv, Ukraine. This implies a physical presence in the city, facilitating in-person collaboration and team building.

Workspace Context:

• Collaborative Atmosphere: The company culture emphasizes working with like-minded people and loyalty, suggesting a supportive and team-oriented environment conducive to design collaboration.

• Tools & Technology: Access to industry-standard design tools (Figma) and modern technologies, including AI tools, advanced analytics platforms, and potentially advanced hardware for design work.

• Team Interaction: Opportunities for regular interaction with product managers, engineers, data analysts, and marketing professionals, fostering a holistic understanding of product development and go-to-market strategies.

Work Schedule: The role is Full-Time, suggesting a standard work week. While on-site is specified, the company's global presence and focus on efficiency might allow for some degree of flexibility in work hours, particularly around core collaboration times, to accommodate different time zones or personal needs.

📝 Enhancement Note: The "On-site" designation for Kyiv, Ukraine, is clear. The description implies a dynamic work environment that balances structured processes with opportunities for individual contribution and innovation, supported by modern tools and collaborative team structures.

📄 Application & Portfolio Review Process

Interview Process:

• Recruiter Screen: Initial conversation to assess basic qualifications, cultural fit, and understanding of the role's core requirements, particularly AI usage.

• Interview: Likely with a Design Lead or Product Manager to delve deeper into UX/UI principles, product thinking, and experience with specific tools and methodologies. Portfolio review will be a key component.

• Test: A practical design exercise, potentially involving a problem-solving scenario related to funnel optimization, AI integration, or design system thinking. This will assess practical skills and approach.

• Final Interview: Conversation with a senior leader (e.g., Head of Product, CTO) to discuss strategic alignment, long-term vision, and cultural fit.

Portfolio Review Tips:

• Highlight AI Integration: Clearly showcase projects where AI tools were used, detailing the specific tools, the problem they solved, and the positive impact on speed or quality.

• Quantify Impact: For each project, present clear metrics demonstrating your contribution to product or business KPIs (e.g., "Increased conversion by X%", "Reduced user drop-off by Y%", "Improved user retention by Z%").

• End-to-End Process: Demonstrate a complete design process, from initial research and hypothesis generation through to detailed UI, prototyping, and A/B test analysis.

• Design System Expertise: If you built or maintained a design system, provide clear examples of its components, guidelines, and how it facilitated efficient product development.

• Figma Mastery: Be prepared to discuss your advanced Figma workflows, including prototyping, component libraries, and collaboration features.

• Problem-Solving Focus: Frame your projects around the problems you solved for users and the business, not just the visual outcomes.

Challenge Preparation:

• AI-Driven Design Scenarios: Be ready to discuss how you'd use AI for tasks like competitor analysis, user persona generation, ideation for new features, or even generating initial design concepts.

• Funnel Optimization Case Study: Prepare to analyze a hypothetical or real-world user funnel and propose design solutions to improve conversion rates at specific stages.

• Design System Proposal: You might be asked to outline how you would approach building a design system for a new product or improving an existing one.

• Communication Clarity: Practice articulating your design rationale concisely and persuasively, as you'll need to communicate effectively with PMs and engineers.

📝 Enhancement Note: The interview process is typical for a senior design role, with a strong emphasis on practical application and impact. The portfolio review and test are critical components, especially the demonstration of AI usage and quantifiable results.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Advanced proficiency required for UI design, prototyping, and collaborative workflows. This is the central design tool.

• AI Design Tools: Active and daily use of various AI tools for research, ideation, prototyping, content generation, and design exploration (specific tools not listed but expectations are high). Examples might include tools for AI-assisted wireframing, AI copywriting generators, or AI image creation tools.

• Prototyping Tools: While Figma is primary, familiarity with other advanced prototyping tools may be beneficial.

Analytics & Reporting:

• Product Analytics Platforms: Hands-on experience with tools like Amplitude, Mixpanel, or Tableau for analyzing user behavior, tracking KPIs, and informing design decisions.

• A/B Testing Platforms: Experience designing and interpreting results from A/B tests conducted via platform-integrated tools or specialized A/B testing software.

CRM & Automation:

• While not explicitly listed as primary tools for the designer, understanding how CRM data (e.g., Salesforce, HubSpot) and marketing automation platforms influence user journeys and data collection for analysis would be beneficial.

• Integration Tools: Familiarity with how design elements integrate into broader marketing technology stacks or SaaS platforms.

📝 Enhancement Note: The explicit mention of Figma and product analytics tools is key. The "AI-native workflow" requirement suggests a broad familiarity with emerging AI tools applicable to design, even if specific names aren't listed.

👥 Team Culture & Values

Operations Values:

• Innovation & Ambition: A drive to create world-class products, become a unicorn, and lead the Ukrainian tech industry. This translates to a culture that encourages bold ideas and ambitious goals.

• Product Ownership: A focus on creating "real products" with a clear purpose, fostering a sense of ownership and responsibility among team members for the success of the product.

• Data-Driven Decision Making: A commitment to using analytics, user behavior, and A/B testing to guide design and product development, ensuring efficiency and effectiveness.

• Efficiency & Speed: The emphasis on AI tools and well-established processes suggests a value placed on efficient workflows and rapid iteration.

• Collaboration & Support: A culture that values working with "like-minded people," offering loyalty, and supporting individuals through challenges, creating a strong sense of community.

Collaboration Style:

• Cross-functional Integration: Strong emphasis on seamless collaboration between design, product management, engineering, and marketing to achieve integrated funnel optimization and creative production.

• Open Feedback & Challenge: Encouragement to "challenge PMs with better solutions" and maintain "smooth communication with the engineering team," indicating a culture of constructive feedback and open dialogue.

• Knowledge Sharing: Implicitly, the development of a design system and the use of advanced tools suggest a culture that supports knowledge sharing and best practice adoption within the design team and across departments.

📝 Enhancement Note: The company values are strongly aligned with a high-performance, innovative tech environment. The emphasis on product ownership, data, and collaboration is critical for understanding how the design team operates and contributes to the business.

⚡ Challenges & Growth Opportunities

Challenges:

• Building a Design System from Scratch: This is a significant undertaking requiring strategic vision, meticulous execution, and strong stakeholder buy-in.

• AI Integration Mastery: Continuously staying ahead of rapidly evolving AI tools and effectively integrating them into established workflows to deliver tangible improvements.

• Balancing User Needs with Business Goals: Effectively translating diverse user needs (including potentially niche demographics like 40+) and aggressive business targets (monetization, acquisition) into cohesive and effective designs.

• Performance Marketing Creative Effectiveness: Designing ad creatives that not only look good but also perform exceptionally well in competitive ad platforms like Meta and Google.

• Cross-functional Alignment: Ensuring consistent design vision and execution across multiple product teams and stakeholders with potentially differing priorities.

Learning & Development Opportunities:

• AI Design Specialization: Deepen expertise in leveraging AI for every stage of the design process, becoming a subject matter expert.

• Product Strategy & Growth: Gain in-depth experience in user acquisition, retention, and monetization strategies through direct contribution to high-impact product areas.

• Design System Architecture: Develop advanced skills in creating scalable and maintainable design systems that serve complex product ecosystems.

• Industry Best Practices: Direct exposure to best practices from global tech leaders (Snapchat, Meta, Google) through partnerships and market engagement.

• Leadership Development: Opportunities to mentor junior designers, lead design initiatives, and potentially move into design leadership roles as the company grows.

📝 Enhancement Note: The challenges are specific to the role's requirements, such as building a design system and mastering AI tools. The growth opportunities are clearly linked to developing specialized skills and advancing within the design or product management career paths.

💡 Interview Preparation

Strategy Questions:

• "Describe your experience building a design system from scratch. What were the key challenges and how did you overcome them?" (Focus on process, components, adoption strategies.)

• "How do you integrate AI tools into your daily design workflow? Provide specific examples of how AI has improved your speed, quality, or ideation process." (Prepare detailed use cases and demonstrable outcomes.)

• "Walk us through a complex UX problem you solved for a web platform, detailing your research, hypothesis generation, design iterations, and how you used analytics/A/B testing to validate your solution." (Structure using STAR method: Situation, Task, Action, Result, with quantifiable metrics.)

Company & Culture Questions:

• "What is your understanding of appflame's mission and how does your approach to design align with it?" (Research the company's products and mission statement.)

• "Describe your ideal collaborative environment. How do you ensure smooth communication with engineering and product teams?" (Highlight your communication style, feedback mechanisms, and cross-functional experience.)

Portfolio Presentation Strategy:

• AI Showcase: Dedicate a section or clear annotation to each project where AI was used, detailing the specific tools and benefits.

• Impact-First Narrative: Begin each case study with the business problem or user need, followed by your solution and the quantifiable results achieved.

• Process Clarity: Clearly outline your role, the design process followed (research, ideation, design, testing, implementation), and the tools used.

• Figma Demonstration: Be prepared to share your Figma file or walk through key interactive prototypes to showcase your interaction design skills and system thinking.

• Conciseness: Focus on 2-3 of your strongest, most relevant projects that highlight your experience with web platforms, AI, and measurable impact.

📝 Enhancement Note: The suggested questions are tailored to the specific requirements of the role, particularly the emphasis on AI, design systems, and measurable impact. The portfolio presentation strategy provides actionable advice for candidates to effectively showcase their qualifications.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on the af.breezy.hr ATS.

• Portfolio Customization: Tailor your portfolio to prominently feature projects demonstrating your experience with web platforms, AI-driven design workflows, building design systems, and quantifiable impact on product/business metrics. Prepare specific case studies that highlight these areas.

• Resume Optimization: Ensure your resume clearly lists your 3+ years of experience, proficiency in Figma and product analytics tools, and any experience with AI in design. Use keywords from the job description such as "Product Designer," "UX," "Figma," "AI tools," "A/B testing," and "Design Systems."

• Interview Preparation: Practice articulating your design process, especially how you leverage AI and data. Prepare to discuss your portfolio projects in detail, focusing on the problem, your solution, and the measurable results. Rehearse answers to common behavioral and situational questions.

• Company Research: Familiarize yourself with appflame's products (Hily, Taimi, AdConnect, Mailkeeper) and their mission. Understand their growth ambitions and how your role contributes to becoming a top product company and a unicorn.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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