Alternance - Assistant Web Designer H/F

📍 Job Overview

Job Title: Alternance - Assistant Web Designer H/F

Company: SMCP

Location: Paris, Île-de-France, France

Job Type: Temps complet (Full-time)

Category: Digital Marketing & Design Operations

Date Posted: 2026-03-20

Experience Level: Jeune Diplômé (Entry-level/Internship)

Remote Status: On-site

🚀 Role Summary

• This role is an internship (Alternance) focused on supporting the Marketing & Communication department in developing and maintaining the brand's 360° visual identity, with a primary emphasis on web design and graphic adaptation for digital platforms.

• The position requires a strong creative aptitude and technical proficiency in UI/UX design, web design, and graphic asset creation for various digital channels, including websites, newsletters, social media, and advertising campaigns.

• The Assistant Web Designer will be instrumental in enhancing user experience (UX/UI) across digital touchpoints and ensuring visual consistency with brand standards.

• This role offers a hands-on opportunity to gain experience in a fast-paced fashion retail environment, contributing to the visual storytelling and digital presence of a leading brand.

📝 Enhancement Note: This role is specifically an "Alternance," which is a type of work-study program common in France, combining professional training with academic study. The target audience is students pursuing a Bac+4/5 in design or related fields seeking practical experience. While the job title is "Web Designer," the responsibilities lean heavily into graphic design and digital asset creation, making it a hybrid role within the broader GTM/Marketing Operations umbrella.

📈 Primary Responsibilities

• Webdesign & UI/UX Enhancement:

  • Actively participate in the redesign and optimization of user experience (UX) and user interface (UI) for key digital properties.
  • Create and refine web and mobile mockups, including landing pages, e-commerce pages, homepages, and newsletters, ensuring a seamless user journey.
  • Design and update banners, menu graphics, and animations for digital campaigns, website content, and e-partner collaborations.
  • Collaborate closely with technical teams to monitor the development and integration of web assets, ensuring adherence to design specifications.

• Visual Content Creation:

  • Develop graphic elements for CRM communications, such as newsletters and automated emails, to enhance customer engagement and personalize journeys.
  • Adapt existing visual assets for social media advertising campaigns (Meta, TikTok, YouTube, Pinterest) and Search Engine Advertising (SEA) to maximize reach and impact.
  • Create corporate materials, including interactive presentations and internal documents, maintaining brand integrity across all communications.

• Visual Optimization & Retouching:

  • Adapt and declineto existing visuals for various digital platforms (website, email, social media) and print media (posters, press ads, diverse formats), ensuring strict brand compliance.
  • Perform advanced retouching and optimization of visual assets, including color correction, cropping, and background removal, to meet quality and performance standards.

• Creative & Digital Trend Monitoring:

  • Conduct proactive monitoring of the digital landscape (e-commerce trends, newsletter designs, social media aesthetics) to identify innovative opportunities and ensure the production of cutting-edge assets.

  • Contribute to the optimization of graphic templates to ensure ongoing efficiency, modern appeal, and enhanced performance of digital content.

📝 Enhancement Note: The responsibilities highlight a need for versatility across web design, graphic creation, and content adaptation. The emphasis on "declinaison graphique" (graphic adaptation) and "optimisation visuelle" (visual optimization) points to a role that requires meticulous execution and adherence to brand guidelines, rather than purely conceptual design. The mention of CRM and social media campaigns indicates a direct link to performance marketing operations.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Design Software Proficiency:

  • Excellent command of Adobe Creative Suite, specifically:
    • Adobe Photoshop (advanced photo retouching, image manipulation)
    • Adobe Illustrator (vector graphics, branding elements)
  • Proficiency in Figma for UI/UX design and web/mobile mockup creation.

• Web Design Fundamentals:

  • Strong understanding of responsive design principles and web performance optimization.
  • Ability to create and adapt visual assets for various screen sizes and digital platforms.

• Creative & Visual Acumen:

  • Demonstrated creativity, a keen eye for detail, and high visual standards.
  • Ability to effectively adapt and declineto existing brand visuals across different media.
  • Skills in photo retouching, color correction, and image optimization.

• Technical & Operational Skills:

  • Understanding of digital constraints and technical requirements for web and mobile deployment.
  • Ability to manage multiple projects simultaneously and meet deadlines effectively (Agility).
  • Strong teamwork and collaboration skills.

• Brand & Industry Understanding: Preferred Skills:

• Motion Graphics & Video:

  • Familiarity or experience with Adobe Premiere Pro for basic video editing and asset adaptation.
  • Experience with Adobe After Effects for creating animations and motion graphics is a significant plus.

• Digital Marketing Operations:

  • Basic understanding of CRM systems and their role in customer communications.
  • Familiarity with social media platforms (Meta, TikTok, YouTube, Pinterest) and their visual requirements for campaigns.
  • Exposure to SEA (Search Engine Advertising) visual asset needs.

• UI/UX Principles:

  • Deeper understanding of user-centered design principles and user journey mapping.

📝 Enhancement Note: The "Jeune Diplômé" experience level combined with "Alternance" clearly indicates this is an entry-level training position. The emphasis on specific Adobe software and Figma, along with understanding technical digital constraints, is critical for operations success in this role. The "fashion sensitivity" requirement is a key differentiator for this brand-specific role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Design Examples: Showcase a range of graphic design projects, demonstrating versatility across digital and print media. This should include examples of web banners, social media graphics, and any newsletter designs.

• UI/UX Mockups: Provide examples of web and mobile mockups created in Figma, illustrating your approach to user interface design and user experience flow. Focus on clarity and intuitive design.

• Image Retouching & Optimization: Include before-and-after examples of image retouching and optimization projects, highlighting your ability to enhance visuals while maintaining quality and preparing them for web use.

• Brand Adaptation: Demonstrate how you have adapted existing visual assets or applied brand guidelines to new creative pieces, showing your understanding of brand consistency.

Process Documentation:

• While formal process documentation is not a primary expectation for an intern, candidates should be prepared to discuss their personal workflow for completing design tasks. This includes:
  • Workflow Design: How you approach a design brief, from understanding requirements to concept generation.
  • Tool Integration: How you utilize tools like Figma and Adobe Creative Suite in conjunction to achieve project goals.
  • Feedback Incorporation: Your process for receiving and implementing feedback from stakeholders to refine designs.
  • Asset Management: How you organize and manage design files and assets for easy access and version control.

📝 Enhancement Note: For an internship role, the "portfolio" is less about formal documentation and more about showcasing practical skills and creative output. The focus should be on demonstrating proficiency with the required tools and an understanding of the design process from brief to final asset. The ability to articulate this process is key.

💵 Compensation & Benefits

Salary Range:

Benefits:

• French Social Security Coverage: Full coverage under the French social security system.

• Meal Vouchers (Tickets Restaurant): Standard benefit for employees in France, typically covering a portion of meal costs.

• 50% Reimbursement of Public Transport Pass: Contribution towards commuting costs within the Paris region.

• Company Product Discount: Access to discounts on SMCP brands (Sandro, Maje, Claudie Pierlot, Fursac), a significant perk in the fashion industry.

• Professional Development: Opportunity to gain practical experience and build a professional portfolio within a leading fashion group.

• Integration into a dynamic team: Exposure to a professional marketing and communication environment.

Working Hours:

• Standard full-time working hours for an internship in France, typically 35 hours per week, aligning with the "Temps complet" employment type. This will be spread across 5 days, Monday to Friday, with potential flexibility depending on the academic schedule and business needs.

📝 Enhancement Note: Salary for "Alternance" is legally regulated in France and is not typically negotiated like a standard full-time role. The benefits listed are standard for internships in France, with the specific brand discount being a key perk for this industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: Luxury Fashion Retail (specifically, contemporary Parisian fashion). SMCP is a key player in the accessible luxury market.

Company Size: SMCP is a large, publicly traded company with a significant global presence. The company employs over 2,800 people across nearly 41 countries, operating hundreds of stores worldwide.

Founded: Sandro was created in 1984. SMCP as a group has grown significantly through acquisitions and organic expansion.

Team Structure:

• The role is within the Marketing & Communication Department.

• This department is likely structured with specialized teams, including digital marketing, CRM, social media, content creation, and visual merchandising.

• The Assistant Web Designer will report to a Digital Marketing Manager or a Graphic Design Lead within this department.

Methodology:

• Data-Informed Creativity: While creativity is paramount, designs will likely be informed by campaign performance data, user behavior analytics, and A/B testing results to ensure effectiveness.

• Agile Execution: The fast-paced nature of fashion retail and digital marketing requires quick turnaround times and adaptability, suggesting an agile approach to project management and content creation.

• Brand Consistency Focus: A core methodology will be maintaining a consistent and elevated brand image across all touchpoints, adhering to strict brand guidelines.

• Cross-functional Collaboration: Design assets are crucial for many departments (marketing, e-commerce, CRM, social media), necessitating strong collaborative workflows.

Company Website: http://www.sandro-paris.com/

📝 Enhancement Note: SMCP's focus on "human" and "talent" in their description suggests a supportive, albeit demanding, work environment. The "chic and Parisian" attitude is likely reflected in the team's aesthetic sensibility and work ethic. The "Alternance" status means the intern will be integrated as a developing professional, with access to learning and mentorship.

📈 Career & Growth Analysis

Operations Career Level:

• This is an internship/work-study program (Alternance), positioned at the very beginning of a career in digital design operations or marketing. It's designed for individuals to learn foundational skills and gain practical exposure to the demands of a creative role within a corporate marketing function.

Reporting Structure:

• The Assistant Web Designer will report directly to a manager within the Marketing & Communication department, likely a Digital Marketing Manager, Head of Digital Content, or a Senior Graphic Designer.

Operations Impact:

• The role's impact is primarily on the visual execution and quality of digital assets that support marketing and communication objectives.

• By creating engaging and brand-consistent visuals, the intern contributes to:

  • Enhancing user experience on the website and digital platforms.
  • Improving the aesthetic appeal and effectiveness of marketing campaigns (email, social media, ads).
  • Maintaining brand identity and perception across all digital touchpoints.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like UI/UX design, motion graphics, or advanced photo retouching, depending on project assignments and personal interest.

• Industry Exposure: Gaining invaluable experience within the highly competitive and trend-driven fashion retail industry, building a portfolio relevant to this sector.

• Networking: Building professional relationships within the SMCP marketing and communication teams, which can lead to future opportunities.

• Potential for Future Roles: A successful internship can sometimes lead to entry-level contract offers or recommendations for future positions within SMCP or the broader industry, contingent on performance and business needs.

• Learning the SMCP Ecosystem: Understanding how design operations fit into a larger GTM strategy, including e-commerce, CRM, and digital advertising.

📝 Enhancement Note: Growth in this role is measured by skill acquisition and portfolio development. While direct career advancement within the short internship period is unlikely, the experience gained is foundational for future roles in digital design, graphic design, or marketing operations within the fashion sector.

🌐 Work Environment

Office Type:

Office Location(s):

Workspace Context:

• Collaborative Hub: The office environment will foster collaboration, with opportunities for direct interaction with marketing managers, designers, and other team members. This is crucial for receiving briefs, feedback, and understanding project context.

• Technology-Rich: Access to professional-grade workstations equipped with the necessary design software (Adobe Creative Suite, Figma) and high-speed internet.

• Creative Atmosphere: Likely a dynamic and visually stimulating workspace, reflecting the brand's aesthetic and the fashion industry. This can foster creativity and inspiration.

• Team Interaction: Regular team meetings, design reviews, and informal discussions will be part of the daily routine, facilitating knowledge sharing and professional integration.

Work Schedule:

• Standard full-time hours (approx. 35 hours per week), Monday to Friday. The exact schedule may have some flexibility, balancing academic commitments with business operational needs, as is typical for "Alternance" contracts.

📝 Enhancement Note: The on-site requirement is important for an internship, as it facilitates mentorship and integration into the team and company culture. The Parisian location adds to the appeal for candidates interested in the fashion industry.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of the CV and cover letter, focusing on academic background, relevant skills, and motivation for an "Alternance" in web design/graphic design within the fashion industry.

• Portfolio Review: Candidates will be asked to submit a portfolio showcasing their design work. This is a critical stage where skills in Figma, Adobe Creative Suite, and visual aesthetics will be evaluated.

• First Interview (HR/Recruitment): An interview to assess cultural fit, motivation, understanding of the role, and basic qualifications. This may include questions about "why SMCP?" and "why this role?".

• Second Interview (Hiring Manager/Team Lead): A more in-depth discussion focusing on technical skills, design process, problem-solving abilities, and how the candidate's portfolio aligns with the team's needs. This interview may include a case study or a review of specific portfolio pieces.

• Final Interview (Optional): Potentially a brief meeting with a more senior member of the Marketing or Communication department.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase the skills required for this role: web design mockups (Figma), graphic asset creation (Photoshop, Illustrator), and image retouching.

• Showcase Process: For each project, briefly explain the brief, your design process, the tools used, and the outcome. Highlight challenges and how you overcame them.

• Demonstrate Brand Sensitivity: If possible, include speculative work that shows your understanding of fashion brand aesthetics. If you have previous fashion-related projects, prioritize them.

• Highlight Technical Proficiency: Ensure your portfolio clearly demonstrates your mastery of Figma, Photoshop, and Illustrator. Include examples of responsive design adaptation.

• Keep it Concise: A digital portfolio (e.g., PDF or a simple website) is preferred. Ensure it's easily navigable and loads quickly.

Challenge Preparation:

• Be prepared for a potential design challenge, which could involve:

  • Creating a set of social media graphics for a hypothetical campaign.
  • Designing a landing page mockup for a new product launch.
  • Adapting an existing image for different digital platforms.

• Focus on: Adherence to brand guidelines, creative execution within constraints, efficiency in tool usage, and clear visual communication.

• Practice articulating your design choices: Be ready to explain why you made certain design decisions, referencing brand strategy, user experience, or creative concepts.

📝 Enhancement Note: The portfolio is paramount for this role. Candidates should tailor their submission to highlight skills directly relevant to web design, graphic asset creation, and brand adaptation in a fashion context. Articulating the "why" behind design choices is key for demonstrating strategic thinking.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, wireframing, and creating interactive mockups for web and mobile interfaces. Proficiency is a core requirement.

• Adobe Photoshop: Critical for photo retouching, image manipulation, creating digital graphics, and preparing assets for web and print. Advanced skills are expected.

• Adobe Illustrator: Necessary for creating vector graphics, logos, icons, and other scalable design elements that maintain quality across different sizes.

Analytics & Reporting:

• While not directly responsible for analysis, the candidate should understand that their work will be used in campaigns tracked by analytics tools. Familiarity with how visuals impact metrics like click-through rates (CTR) and conversion rates is beneficial.

• Tools likely used by the team: Google Analytics, Adobe Analytics, CRM analytics platforms.

CRM & Automation:

• CRM Systems (e.g., Salesforce, Adobe Campaign, or proprietary systems): Understanding how visual assets are integrated into email marketing campaigns and customer journeys.

• Email Marketing Platforms: Experience or understanding of how designs are implemented in platforms like Mailchimp, Sendinblue, or more enterprise solutions.

Other Potential Tools:

• Adobe Premiere Pro: For basic video editing and creating animated assets.

• Adobe After Effects: For more complex animations and motion graphics.

• Project Management Tools (e.g., Asana, Trello, Jira): To manage tasks and workflows within the marketing team.

• Digital Asset Management (DAM) Systems: To organize and store design assets.

📝 Enhancement Note: Emphasizing Figma and the core Adobe Creative Suite (Photoshop, Illustrator) is crucial. Awareness of how design impacts CRM and digital marketing performance metrics is also important for an operations-minded candidate.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Encouraging fresh ideas and innovative visual approaches to keep the brand relevant and engaging.

• Excellence & Rigor: A commitment to high-quality design, meticulous attention to detail, and adherence to brand standards.

• Collaboration & Teamwork: Working effectively with cross-functional teams to achieve shared marketing and communication goals.

• Agility & Responsiveness: The ability to adapt quickly to changing trends, campaign needs, and deadlines in the fast-paced fashion industry.

• Passion for Fashion: A genuine interest and understanding of the fashion world, its aesthetics, and its commercial dynamics.

Collaboration Style:

• Cross-functional Integration: Design is a critical support function for marketing, CRM, and e-commerce. Collaboration will involve receiving briefs, providing design solutions, and iterating based on feedback from these teams.

• Feedback-Driven Improvement: An open culture where feedback is exchanged constructively to refine designs and improve processes.

• Knowledge Sharing: Opportunities to learn from more experienced designers and marketers, and to share insights from creative monitoring.

• Efficiency-Oriented: A focus on producing high-quality assets efficiently to meet campaign timelines and business objectives.

📝 Enhancement Note: The values emphasize a blend of creative flair and operational discipline, which is characteristic of successful marketing and design teams in consumer-facing industries like fashion. The "Alternance" role means integrating into this culture and learning its nuances.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Brand Constraints: Meeting the brand's specific aesthetic and guidelines while still producing fresh and innovative designs.

• Fast-Paced Environment: The fashion industry moves quickly; managing multiple urgent requests and tight deadlines can be demanding for an intern.

• Technical Adaptation: Quickly mastering new software features or adapting designs for evolving digital platforms.

• Interpreting Briefs: Effectively translating marketing objectives and campaign briefs into compelling visual assets.

• Remote Collaboration (if applicable): While this role is on-site, some communication might be digital, requiring clear articulation of design ideas and feedback.

Learning & Development Opportunities:

• Mastering Design Tools: Deepening proficiency in Figma, Photoshop, and Illustrator through practical application.

• Understanding Digital Marketing Workflows: Gaining insight into how design integrates with CRM, social media, and paid advertising campaigns.

• Developing a Fashion Portfolio: Building a strong body of work relevant to the luxury fashion retail sector.

• Learning UX/UI Principles: Understanding user-centered design and how to create intuitive digital experiences.

• Professional Acumen: Developing skills in time management, communication, and professional conduct within a corporate setting.

• Industry Insight: Learning about the business of fashion, retail trends, and brand management.

📝 Enhancement Note: The challenges are typical for an intern role in a dynamic industry. The growth opportunities are significant, focusing on skill development and industry exposure, which are the primary benefits of an "Alternance" program.

💡 Interview Preparation

Strategy Questions:

• "Tell me about a project in your portfolio that you are most proud of and why."

  • Preparation: Select a project that showcases your best skills relevant to this role (Figma, Photoshop, brand adaptation). Be ready to articulate your design process, challenges, and the impact of your design choices.

• "How do you stay up-to-date with design trends, especially in fashion?"

  • Preparation: Mention specific sources like fashion blogs, design publications, social media influencers, and industry events. Show genuine interest in current aesthetics.

• "Describe your process for creating a web banner or social media graphic."

  • Preparation: Outline your steps from understanding the brief, sketching ideas, selecting visuals, executing in software, and finalizing for output. Highlight your attention to detail and brand consistency.

• "What do you know about SMCP and its brands (Sandro, Maje, Claudie Pierlot)?"

  • Preparation: Research the brands' current collections, marketing campaigns, and overall aesthetic. Show that you understand their target audience and brand positioning.

• "How do you handle creative feedback that you don't initially agree with?"

  • Preparation: Emphasize listening, understanding the stakeholder's perspective, and finding a collaborative solution that meets business objectives while respecting design principles.

Company & Culture Questions:

• "Why are you interested in an 'Alternance' with SMCP specifically?"

  • Preparation: Connect your career goals with SMCP's reputation, brands, and position in the fashion industry. Express enthusiasm for learning within their specific context.

• "What are your expectations for this internship?"

  • Preparation: Focus on learning, skill development, contributing to the team, and gaining practical experience in digital design operations within fashion retail.

• "How do you see yourself contributing to our marketing and communication efforts?"

  • Preparation: Link your skills (e.g., creating engaging visuals, optimizing user experience) to specific marketing goals (e.g., campaign effectiveness, brand perception).

Portfolio Presentation Strategy:

• "Walk me through your portfolio, focusing on 2-3 key projects."

  • Preparation: Have a clear narrative for each project. For example:
    1. Project Goal: What was the objective of the design?
    2. Your Role & Process: What steps did you take? What tools did you use?
    3. Challenges & Solutions: What obstacles did you face, and how did you overcome them?
    4. Outcome/Impact: What was the result, or what would be the expected result?

• Highlight Figma & Adobe Skills: Explicitly point out where you used Figma for UI/UX and Photoshop/Illustrator for graphic creation and retouching.

• Demonstrate Brand Understanding: If you have fashion-related work, explain how you applied brand aesthetics. If not, discuss how you would approach designing for a fashion brand like Sandro.

• Be Ready for Questions: Anticipate questions about specific design choices, technical aspects, and your creative approach.

📝 Enhancement Note: The interview preparation should focus on demonstrating not just technical skills but also a genuine interest in the fashion industry and the SMCP brands, along with an understanding of how design supports business objectives.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on SmartRecruiters.

• Portfolio Customization: Tailor your portfolio to highlight your strongest web design (Figma), graphic design (Adobe Photoshop, Illustrator), and image retouching skills. Prioritize projects that demonstrate an understanding of fashion aesthetics or digital campaign elements.

• Resume Optimization: Ensure your CV clearly states your academic pursuit (Bac+4/5 in Design/Web Design) and emphasizes relevant technical proficiencies (Figma, Adobe Suite) and any prior design experience or relevant projects. Use keywords from the job description like "Webdesign," "UI/UX," "Graphic Design," and "Digital Assets."

• Interview Preparation: Practice articulating your design process, motivations for pursuing an "Alternance" at SMCP, and your understanding of the fashion industry. Prepare to discuss your portfolio projects in detail.

• Company Research: Gain a thorough understanding of SMCP's brands (Sandro, Maje, Claudie Pierlot), their target audience, and their current marketing efforts. This will help you tailor your application and interview responses effectively.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions. The "Alternance" nature of this contract means candidates must be enrolled in a qualifying educational program.