AI Product Graphic Designer

📍 Job Overview

Job Title: AI Product Graphic Designer

Company: Influur

Location: Bogotá, Colombia

Job Type: Full-Time

Category: Marketing Operations / Creative Operations / Product Marketing

Date Posted: April 21, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote (with preference for candidates in Bogotá, Colombia)

🚀 Role Summary

• Design and execute high-impact visual assets for product launches, marketing campaigns, and ongoing content needs, leveraging AI-powered design tools to enhance creativity and efficiency.

• Translate complex product features and strategic initiatives into clear, compelling visual narratives that resonate with target audiences and drive engagement.

• Develop and maintain a consistent, scalable brand identity across all digital touchpoints, ensuring brand integrity and recognition.

• Create dynamic motion graphics and animations for social media, advertisements, and product highlights, adding a layer of engagement and polish to visual content.

📝 Enhancement Note: This role bridges product marketing, graphic design, and creative operations, with a strong emphasis on leveraging AI tools for efficiency and innovation. The ideal candidate will not only be a skilled designer but also a strategic thinker who understands how visuals contribute to product adoption and marketing success. The preference for candidates in Bogotá, Colombia, for a remote role suggests a potential need for localized support or timezone alignment.

📈 Primary Responsibilities

• Conceptualize and design a wide range of visual assets, including social media graphics, presentation materials, landing page visuals, and digital campaign assets, ensuring alignment with brand guidelines and campaign objectives.

• Collaborate closely with Product, Marketing, and Content teams to understand project requirements, translate product value propositions into engaging visuals, and ensure seamless integration of design elements into broader GTM strategies.

• Utilize AI design tools (e.g., Midjourney, Firefly, Runway) as integral components of the workflow to explore creative avenues, generate variations at scale, and accelerate the design process.

• Produce simple yet effective motion graphics and animations for platforms like Instagram Reels, digital advertisements, and feature highlights, enhancing user experience and information delivery.

• Contribute to the evolution and enforcement of Influur's brand identity, ensuring consistency across all visual communications and creating style guides or asset libraries as needed.

• Manage multiple design projects simultaneously, prioritizing tasks effectively, and maintaining a high level of detail and quality under tight deadlines.

• Proactively identify opportunities to improve visual communication strategies and contribute innovative design solutions that support business goals.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic contribution, emphasizing the role's impact on both product presentation and broader marketing efforts. The expectation to "figure things out fast" and be "scrappy by default" points to a need for self-starters comfortable with ambiguity and rapid iteration, common in fast-paced tech environments.

🎓 Skills & Qualifications

Education:

Experience:

• 2-5 years of professional experience in graphic design, with a significant focus on digital marketing, product marketing support, or creative operations within a tech or agency environment.

• Demonstrated experience in translating product features and marketing strategies into effective visual communications.

Required Skills:

• Proficiency in Design Software: Expert-level skills in industry-standard design tools such as Figma, Adobe Creative Suite (Photoshop, Illustrator).

• Motion Graphics Expertise: Strong command of animation and motion graphics software, particularly Adobe After Effects, for creating engaging video content.

• AI Design Tool Integration: Hands-on experience and a deep understanding of utilizing AI-powered design tools (e.g., Midjourney, Adobe Firefly, RunwayML) within a professional design workflow.

• Visual Storytelling: Ability to craft compelling visual narratives that clearly communicate product value and marketing messages.

• Brand Identity Management: Experience in developing, maintaining, and applying consistent brand guidelines across various media.

• Digital Marketing Acumen: Understanding of digital marketing principles, campaign execution, and asset requirements for various channels (social media, web, ads).

• Project Management: Ability to manage multiple projects concurrently, prioritize effectively, and meet deadlines in a fast-paced environment.

Preferred Skills:

• Experience in Product-Led Growth (PLG) environments or SaaS companies.

• Familiarity with A/B testing visual assets for marketing campaigns.

• Basic understanding of UI/UX principles as they relate to visual design.

• Experience working in a remote-first or hybrid work environment.

📝 Enhancement Note: The emphasis on AI design tools is a critical differentiator for this role, suggesting that candidates who can demonstrate innovative use of these technologies will be highly competitive. The combination of static design, motion graphics, and AI integration indicates a need for a versatile and forward-thinking designer.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive digital portfolio showcasing a strong foundation in graphic design principles, including typography, color theory, and layout.

• Demonstrated ability to create impactful static visuals for marketing campaigns, product launches, and digital content.

• A dedicated section highlighting motion graphics and animation work, showcasing creativity and technical proficiency in tools like After Effects.

• Clear examples of how AI design tools were integrated into the workflow to achieve specific design outcomes, solve creative challenges, or enhance output.

• Case studies or project examples that illustrate the ability to translate product features and marketing objectives into effective visual stories.

Process Documentation:

• Candidates should be prepared to discuss their design process, from initial brief interpretation and concept development to final asset delivery and iteration.

• Articulate how they approach managing multiple projects, prioritizing tasks, and collaborating with cross-functional teams to ensure alignment and efficiency.

• Be ready to explain how they integrate AI tools into their workflow, including how they prompt, refine, and utilize AI-generated assets.

📝 Enhancement Note: The portfolio is paramount for this role. It's not just about the final output but also about demonstrating the process – how the candidate thinks, collaborates, and leverages tools, especially AI, to achieve strategic design objectives. Candidates should be prepared to walk through their process during an interview.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Competitive Equity: Opportunity to own a stake in a venture-backed company, aligning personal success with company growth.

• Remote Work: Flexibility to work from anywhere, with a preference for candidates in Bogotá, Colombia, allowing for a strong work-life balance.

• Growth & Development Opportunities: Access to learning resources, mentorship, and potential for rapid career advancement within a scaling organization.

• Impactful Work: The chance to shape the visual identity and product perception of an innovative AI-driven company.

Working Hours:

• Standard full-time hours, likely around 40 hours per week. While remote, adherence to core business hours or specific team sync times may be required, particularly given the preference for a Bogotá-based candidate, suggesting potential overlap with LATAM business hours.

📝 Enhancement Note: The salary range is an estimate. Actual compensation will depend on the candidate's specific experience, portfolio strength, and negotiation. The equity component is a significant part of the total compensation package for early-stage tech companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, AI, Influencer Marketing, Advertising Technology. Influur operates at the cutting edge of AI and influencer marketing, aiming to bring predictability and scalability to the industry.

Company Size: Influur is a venture-backed startup, likely in the growth phase. This implies a dynamic, fast-paced environment where roles can evolve and impact is significant. Company size is likely between 50-200 employees, with potential for rapid scaling.

Founded: Founded in 2021, Influur is a relatively young company, indicating a culture that is still solidifying but likely emphasizes innovation, agility, and a forward-thinking approach.

Team Structure:

• The design team likely sits within the broader Marketing or Product department. It may be a lean team, requiring close collaboration with Product Managers, Marketers, and Content Creators.

• Reporting structure will likely be to a Head of Design, Creative Director, or Head of Marketing.

Methodology:

• Data-Driven Design: Emphasis on using data to inform design decisions and measure the impact of visual assets.

• Agile Development & Marketing: Embracing iterative processes, rapid prototyping, and quick adaptation to market feedback.

• AI Integration: A core philosophy of leveraging AI to enhance human creativity, efficiency, and scale.

Company Website: influur.com

📝 Enhancement Note: The company culture is likely to be entrepreneurial, fast-paced, and highly collaborative, driven by innovation in AI and marketing technology. Candidates should be comfortable with a startup environment where adaptability and a proactive mindset are highly valued.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer with a specialization in AI and product marketing. It offers a significant opportunity to grow into a senior or lead design role, particularly within a scaling tech company.

Reporting Structure: The designer will likely report to a Design Lead or Head of Marketing, working closely with Product Managers and Marketing Specialists. This structure allows for direct mentorship and exposure to strategic decision-making.

Operations Impact: The visual output of this role directly impacts product perception, user acquisition, customer engagement, and brand recognition. By creating compelling visuals and clear product stories, the designer will play a crucial role in Influur's go-to-market success and overall brand narrative.

Growth Opportunities:

• Specialization in AI Design: Deepen expertise in AI-powered creative tools, becoming a go-to resource for innovative visual solutions.

• Product Marketing Integration: Gain deeper understanding of product strategy and marketing funnels, potentially leading to opportunities in Product Marketing or Growth roles.

• Team Leadership: As the company grows, opportunities may arise to lead design projects, mentor junior designers, or build out the design function.

• Cross-Functional Skill Development: Exposure to product development, marketing strategy, and content creation will broaden skill sets beyond core design.

📝 Enhancement Note: This role is ideal for a designer looking to gain specialized experience in AI-driven creative processes and contribute significantly to a fast-growing tech startup. The growth trajectory is tied to the company's expansion and the individual's ability to adapt and innovate.

🌐 Work Environment

Office Type: As a fully remote role, there is no traditional office environment. However, the preference for candidates in Bogotá, Colombia, might suggest that the company has a presence or a community of employees in that region, or simply values timezone alignment.

Office Location(s): While the role is remote, the company is headquartered in the United States (implied by typical startup structures and investor bases). The preference for Bogotá, Colombia, indicates a desire for specific regional talent or timezone coordination.

Workspace Context:

• Remote Collaboration: Expect a highly collaborative digital environment, relying heavily on communication tools (Slack, Zoom) and project management platforms.

• Technology Stack: Access to essential design software and AI tools, likely managed through company licenses.

• Team Interaction: Regular virtual meetings, design critiques, and brainstorming sessions with cross-functional teams.

Work Schedule:

• Flexible remote work schedule, but likely requires availability during core business hours that align with team members and key stakeholders, particularly those in North American time zones or within the Bogotá timezone (UTC-5).

📝 Enhancement Note: The remote nature emphasizes the need for excellent self-management, communication, and digital collaboration skills. The preference for Bogotá suggests potential for building a local community or facilitating easier coordination if other team members are also in the region.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call to assess basic qualifications, cultural fit, and interest in the role and company.

• Portfolio Review & Skill Assessment: A more in-depth discussion with the hiring manager or a senior designer, reviewing the candidate's portfolio, focusing on specific projects, design process, and AI tool usage. This may include a live design exercise or a take-home challenge.

• Cross-Functional Interviews: Meetings with Product and Marketing team members to evaluate collaboration skills, understanding of product marketing, and ability to translate business needs into design solutions.

• Final Interview: A conversation with a company leader (e.g., Head of Marketing, CEO) to discuss strategic alignment, long-term vision, and final fit.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate proficiency in static design, motion graphics, AI tool integration, and visual storytelling relevant to product marketing.

• Highlight AI Integration: Clearly articulate how AI tools were used in your process, the specific prompts or techniques employed, and the impact on the final output. Showcase both the creative exploration and the refinement stages.

• Showcase Process: Be prepared to walk through 1-2 case studies in detail, explaining your thought process, design decisions, challenges faced, and how you overcame them.

• Quantify Impact: Whenever possible, use metrics or qualitative feedback to demonstrate the effectiveness of your designs (e.g., increased engagement, improved conversion rates, positive client feedback).

• Tailor to Influur: Research Influur's brand and product. Consider how your portfolio demonstrates an understanding of their aesthetic and mission.

Challenge Preparation:

• Design Challenge: If a take-home challenge is given, treat it as a real project. Focus on understanding the brief, developing a clear strategy, executing thoughtfully, and presenting your work professionally.

• Live Exercise: If a live exercise is part of the process, practice thinking aloud, articulating your design decisions clearly, and managing your time effectively.

• Situational Questions: Prepare for questions about how you handle tight deadlines, shifting priorities, constructive criticism, and collaboration with non-designers.

📝 Enhancement Note: The interview process is designed to assess not only creative talent but also strategic thinking, collaborative ability, and proficiency with modern design tools, especially AI. A strong, well-documented portfolio is the most critical element for success.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: For UI design, prototyping, and collaborative design workflows.

• Adobe Creative Suite: Photoshop for image manipulation, Illustrator for vector graphics, and After Effects for motion graphics and animation.

• AI Design Tools: Proficient use of Midjourney, Adobe Firefly, RunwayML, or similar AI image and video generation platforms.

Analytics & Reporting:

• Familiarity with analytics platforms (e.g., Google Analytics, platform-specific analytics for social media) to understand asset performance.

CRM & Automation:

• While not a direct CRM role, understanding how marketing assets are deployed through various channels (e.g., email marketing platforms, social media schedulers) is beneficial.

📝 Enhancement Note: Proficiency in these tools is essential. The company is clearly investing in AI-powered design, so candidates who can demonstrate a deep understanding and innovative application of these technologies will have a significant advantage.

👥 Team Culture & Values

Operations Values:

• Innovation: A drive to explore new technologies and creative approaches, particularly in AI.

• Collaboration: Working effectively with diverse teams to achieve shared goals.

• Impact-Driven: Focusing on design that delivers measurable business results and enhances user experience.

• Adaptability: Embracing change, learning quickly, and iterating based on feedback and market dynamics.

• Ownership: Taking responsibility for projects and proactively seeking solutions.

Collaboration Style:

• Transparent Communication: Openly sharing ideas, feedback, and project status.

• Cross-Functional Synergy: Working seamlessly with Product, Marketing, and Content teams to ensure cohesive messaging and visual identity.

• Iterative Feedback Loops: Regularly seeking and providing constructive feedback to improve designs and processes.

📝 Enhancement Note: The company culture likely values individuals who are proactive, intellectually curious, and comfortable in a rapidly evolving environment. Designers who can contribute creatively while also understanding the business context will thrive.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Staying current with the fast-paced advancements in AI design tools and techniques.

• Balancing AI Efficiency with Creative Control: Effectively leveraging AI while maintaining artistic integrity and brand consistency.

• Translating Technical Concepts Visually: Communicating the complexities of AI and influencer marketing platforms through compelling design.

• Remote Collaboration Dynamics: Maintaining strong communication and collaboration across distributed teams and time zones.

Learning & Development Opportunities:

• AI Tool Mastery: Opportunities to become a leading expert in cutting-edge AI creative technologies.

• Product Marketing Acumen: Deepen understanding of go-to-market strategies, user acquisition, and product positioning.

• Industry Exposure: Working in the dynamic space of influencer marketing and AI, offering exposure to emerging trends.

• Career Progression: Potential to move into senior design, creative lead, or even product marketing roles as the company scales.

📝 Enhancement Note: The challenges presented are directly tied to the innovative nature of the role and the company's focus on AI. These challenges also represent significant growth opportunities for a motivated and adaptable designer.

💡 Interview Preparation

Strategy Questions:

• "How do you approach translating complex product features into simple, engaging visuals?" (Prepare to discuss your process and show examples.)

• "Describe a time you used AI tools to overcome a design challenge or accelerate your workflow. What was the outcome?" (Be ready with specific examples and metrics if possible.)

Company & Culture Questions:

• "What excites you about Influur's mission and our approach to AI in influencer marketing?" (Research the company thoroughly.)

• "How do you handle shifting priorities or ambiguous briefs in a fast-paced startup environment?" (Emphasize adaptability, problem-solving, and communication.)

Portfolio Presentation Strategy:

• Narrative Arc: Structure your portfolio presentation like a story, guiding the interviewer through your thought process, challenges, and solutions for key projects.

• AI Showcase: Dedicate a section or specific projects to demonstrate your AI tool proficiency. Explain your prompts, how you iterated, and the unique value AI brought.

• Metrics & Impact: For each relevant project, try to include quantifiable results or qualitative feedback that demonstrates the effectiveness of your design.

• Conciseness: Be mindful of time. Focus on the most impactful projects and be prepared to answer questions thoroughly without rambling.

📝 Enhancement Note: Preparation should focus on clearly articulating your design process, demonstrating your expertise with AI tools, and showcasing your ability to collaborate and drive business impact through design.

📌 Application Steps

To apply for this AI Product Graphic Designer position:

• Submit your application through the provided link on Lever.co.

• Portfolio Customization: Ensure your online portfolio is up-to-date, easily navigable, and prominently features your strongest static design, motion graphics, and AI-integrated work. Tailor your project selection to align with Influur's brand and mission.

• Resume Optimization: Highlight keywords from the job description, such as "AI Design Tools," "Motion Graphics," "Product Marketing," "Figma," "After Effects," and "Visual Storytelling." Quantify achievements where possible.

• Interview Preparation: Practice presenting your portfolio, articulating your design process, and answering strategic and behavioral interview questions, with a specific focus on AI tool usage and its impact.

• Company Research: Thoroughly research Influur, its product, its mission, and its market position. Understand their brand aesthetic and the challenges they aim to solve.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.