AI Product Designer, Fivaldi

📍 Job Overview

Job Title: AI Product Designer

Company: Visma Finland (Fivaldi)

Location: Helsinki, Uusimaa, Finland

Job Type: Full-time

Category: Product Design / Revenue Operations Enablement

Date Posted: April 27, 2026

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Hybrid

🚀 Role Summary

• This role focuses on leveraging Artificial Intelligence (AI) to enhance and redefine product design for B2B SaaS solutions, specifically within the Fivaldi payroll and financial management platform.

• You will be instrumental in driving the user experience (UX) transformation of payroll processes through smart workflows and AI-driven automation, aiming to significantly boost customer productivity.

• The position involves leading discovery processes, conducting in-depth customer interviews, and translating findings into actionable design strategies and user interface (UI) designs, often utilizing advanced AI prompting techniques.

• You will collaborate closely with product owners, subject matter experts, and experienced developers to innovate and build the next generation of financial management software, with a strong emphasis on data-driven decision-making and measurable business impact.

📝 Enhancement Note: While the title is "AI Product Designer," the responsibilities and context strongly align with aspects of Revenue Operations enablement, particularly in how advanced technology and user experience design can directly impact customer productivity, operational efficiency, and ultimately, revenue generation for Fivaldi's clients. The emphasis on workflow optimization, automation, and B2B SaaS product development places this role at the intersection of product strategy and operational excellence.

📈 Primary Responsibilities

• Lead comprehensive discovery processes, including customer interviews, user research, and analysis of existing pain points within payroll and financial management workflows.

• Synthesize user research findings and business requirements into clear, prioritized design recommendations and product roadmaps.

• Design intuitive and efficient user workflows and interfaces for Fivaldi's B2B SaaS platform, with a focus on AI-powered features and automation.

• Proactively explore and implement cutting-edge AI tools and prompting methodologies to accelerate design creation and enhance user experience.

• Collaborate cross-functionally with Product Owners, Engineering teams, and Financial SMEs to ensure seamless integration of new features and design concepts.

• Champion a user-centric design philosophy, ensuring that all product iterations deliver tangible business value and improve customer productivity.

• Contribute to the overall product strategy by bringing a forward-thinking vision for AI integration in financial management software.

• Mentor and guide other designers and team members, fostering a culture of continuous learning and shared expertise within the design community.

• Translate technical capabilities and financial process intricacies into understandable and actionable design specifications for development teams.

📝 Enhancement Note: The responsibilities highlight a blend of traditional product design duties with a significant emphasis on AI integration and a focus on operational outcomes for clients. This suggests the role will require not just design skills but also a strategic understanding of how technology can drive business efficiency, a key tenet of revenue operations.

🎓 Skills & Qualifications

Education:

Experience:

• 5-10 years of progressive experience in product design, UX/UI design, or a related role within the software industry, with a proven track record of delivering successful B2B SaaS products.

Required Skills:

• Product Design Expertise: Strong proficiency in end-to-end product design, including user research, wireframing, prototyping, and UI design.

• AI Tool Proficiency: Extensive hands-on experience with various AI tools and platforms relevant to product design, including generative AI for UI creation and prompt engineering.

• User Experience (UX) Design: Deep understanding of UX principles, user-centered design methodologies, and usability best practices.

• B2B SaaS Experience: Proven ability to design for complex B2B SaaS environments, understanding enterprise workflows and customer needs.

• Discovery & Research: Expertise in conducting customer interviews, market research, and translating qualitative/quantitative data into design solutions.

• Workflow Design & Optimization: Ability to map, analyze, and redesign complex business processes, particularly in financial management or payroll.

• Communication Skills: Excellent verbal and written communication skills in both Finnish and English, with the ability to articulate design decisions and technical concepts to diverse stakeholders.

• Self-Management: Highly self-directed, proactive, and capable of managing multiple priorities effectively in a dynamic environment.

Preferred Skills:

• Prompt Engineering: Advanced skills in crafting effective prompts for AI tools to generate design assets, code snippets, or user flows.

• UI Development Fundamentals: Familiarity with front-end development concepts (e.g., HTML, CSS, JavaScript) to better inform design-to-development handoffs.

• Agile/Scrum Methodology: Experience working within Agile development frameworks.

• Financial/Payroll Domain Knowledge: Specific understanding of payroll processes, accounting principles, or financial regulations in Finland.

• Mentoring Experience: Previous experience in guiding and developing junior designers or team members.

• Data Analysis: Ability to interpret data to inform design decisions and measure product impact.

📝 Enhancement Note: The emphasis on AI tools and prompt engineering, alongside traditional product design skills, positions this role as forward-thinking. The preference for domain knowledge in payroll and financial processes suggests that candidates with a background in regulated industries or operational software will have a distinct advantage.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Design Process Showcase: A portfolio demonstrating a clear and structured design process, from initial concept and research through to final UI/UX solutions.

• AI Integration Examples: Specific examples of how AI tools were leveraged in the design process, including prompt examples and the resulting design outcomes.

• Workflow Optimization Case Studies: Detailed case studies illustrating the redesign and optimization of complex workflows, with a focus on efficiency gains and user productivity improvements.

• B2B SaaS Product Examples: Prototypes or live product examples showcasing experience in designing for B2B SaaS environments, highlighting user-centric solutions.

• Impact & Metrics: Evidence of how your designs have driven measurable business impact, such as increased user adoption, improved task completion rates, or enhanced customer satisfaction.

Process Documentation:

• Discovery & Research Documentation: Examples of how you document user research findings, customer interview summaries, and competitive analyses.

• Workflow Mapping & Design: Visual representations of designed workflows, user journey maps, and wireframes, showcasing the evolution of a process.

• Prototyping & Testing Artifacts: Documentation of prototypes created and any user testing conducted, including feedback synthesis and design iteration.

📝 Enhancement Note: For a role emphasizing AI and workflow optimization, a portfolio should not only showcase visual design but also the strategic thinking behind process improvements and the innovative use of technology. Demonstrating how AI was integrated to achieve specific design goals and business outcomes will be critical.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive Employee Benefits: A robust package designed to support employee well-being and work-life balance.

• Flexible Work Arrangements: Options for hybrid work, allowing for a mix of in-office and remote work, catering to individual needs and team collaboration requirements.

• Mental Health Support: Access to resources and programs aimed at promoting and supporting employee mental well-being, as evidenced by the "Hyvän mielen työpaikka®" certification.

• Professional Development: Opportunities for continuous learning, skill enhancement, and career growth within Visma's extensive network.

• Visma Design Community: Access to a broad community of designers across Visma, fostering collaboration, knowledge sharing, and mentorship.

• Modern Workplace: Work in a collaborative and innovative environment with access to the latest design and AI tools.

Working Hours:

• Standard full-time working hours, likely around 40 hours per week, with flexibility offered through the hybrid work arrangement.

📝 Enhancement Note: The salary range provided is a good indicator for a specialized role in a high-cost-of-living city like Helsinki. The benefits package emphasizes work-life balance and professional growth, which are key attractors for experienced operations and design professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry:

Company Size:

Founded:

Team Structure:

• You will be part of the Fivaldi product team, working closely with a Product Owner, industry experts in payroll and finance, and experienced software developers.

• You will also be connected to a broader community of designers within Visma Solutions and the wider Visma network, providing opportunities for collaboration and knowledge sharing.

Methodology:

• The team utilizes Agile methodologies for product development, emphasizing iterative progress, collaboration, and responsiveness to change.

• Design-driven innovation is central, with a focus on discovery processes, user-centric design, and leveraging AI to create smart workflows and automation.

Company Website:

• https://www.visma.fi/ (Visma Finland)

• https://fivaldi.fi/ (Fivaldi Product)

📝 Enhancement Note: Visma's culture is characterized by a blend of large-scale corporate structure and agile, entrepreneurial execution within its product units. The emphasis on autonomy, collaboration, and leveraging technology aligns well with the operational excellence required in GTM and RevOps-adjacent roles.

📈 Career & Growth Analysis

Operations Career Level:

Reporting Structure:

Operations Impact:

Growth Opportunities:

• Specialization: Deepen expertise in AI-driven product design and prompt engineering within the fintech/accounting sector.

• Leadership: Progress into a Lead Product Designer role, managing a team or taking ownership of larger product areas.

• Cross-functional Mobility: Transition into roles with broader product strategy, product management, or even GTM strategy, leveraging a deep understanding of product capabilities and customer operations.

• Industry Expertise: Develop a strong niche in financial technology and operational automation, becoming a sought-after expert.

• Global Opportunities: As part of Visma, there are potential opportunities within different product lines or geographical regions.

📝 Enhancement Note: This role offers substantial growth potential for individuals interested in the intersection of AI, design, and operational efficiency. The opportunity to shape a product used by a large customer base and the backing of a major tech corporation like Visma provide a strong foundation for career advancement.

🌐 Work Environment

Office Type:

Office Location(s):

Workspace Context:

• Collaborative Spaces: Offices are equipped to support team collaboration, brainstorming sessions, and cross-functional meetings, essential for design and development teams.

• Technology & Tools: Access to advanced design software, AI tools, and development platforms necessary for high-quality product design and innovation.

• Team Interaction: Opportunities for regular interaction with designers, product managers, engineers, and subject matter experts, fostering a dynamic and supportive work environment.

Work Schedule:

• Standard full-time schedule with a focus on flexibility. The hybrid model allows employees to balance in-office presence with remote work, accommodating personal needs while ensuring team synergy and project continuity.

📝 Enhancement Note: The hybrid and flexible work environment is a significant draw, offering a good balance between in-person collaboration and personal autonomy, which is highly valued by experienced professionals in operations and design roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief call to assess basic qualifications, cultural fit, and understanding of the role.

• First Interview Round: In-depth discussion with the hiring manager (Ville Laukkanen) and potentially a Product Owner. Focus on experience, design philosophy, and approach to AI integration.

• Potential Pre-Task/Assessment: Candidates may be asked to complete a design exercise or a take-home assignment to evaluate their problem-solving skills, design thinking, and ability to apply AI tools.

• Second Interview Round: May involve a presentation of portfolio work, a deeper dive into specific case studies, and interactions with other team members or stakeholders to assess collaboration and communication skills.

• Final Assessment: Possibly a suitability assessment or final interview to confirm fit and discuss terms.

Portfolio Review Tips:

• Highlight AI Integration: Clearly showcase projects where AI was instrumental in the design process and outcomes. Explain the "why" and "how" of your AI tool usage.

• Focus on Impact: For each project, articulate the problem, your proposed solution, the process followed, and most importantly, the measurable business impact or efficiency gains achieved for the client. Use metrics where possible.

• Demonstrate Process: Walk through your design methodology, emphasizing the discovery, research, ideation, prototyping, and iteration stages.

• Tailor to Fivaldi: Show an understanding of Fivaldi's mission and the challenges in the financial management software domain. Connect your experience to their specific needs.

• Prepare for Prompting Discussion: Be ready to discuss specific prompts you've used, their effectiveness, and how you approach prompt engineering for design tasks.

Challenge Preparation:

• Design Exercise: If a pre-task is given, focus on understanding the brief thoroughly, clearly defining the problem, outlining your approach, and presenting a well-reasoned solution within the given constraints.

• Portfolio Presentation: Structure your presentation logically. Start with the business problem, your role, the solution, the process (including AI usage), and the results/impact. Be prepared for questions about trade-offs, alternative solutions, and future iterations.

• Stakeholder Communication: Practice articulating complex design decisions and their business implications clearly and concisely, as if presenting to both technical and non-technical stakeholders.

📝 Enhancement Note: The interview process is standard for senior design roles, with a strong emphasis on a practical demonstration of skills through a portfolio and potential assignment. The unique aspect here is the focus on AI, so candidates must be prepared to speak deeply about their experience and strategic thinking in this area.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe XD, InVision (or similar industry-standard tools).

• AI Design Tools: Midjourney, DALL-E, Stable Diffusion, ChatGPT (for prompt generation, ideation, content creation), AI-powered UI builders, or specialized AI design platforms.

• User Research & Testing: UserTesting.com, Hotjar, Maze, SurveyMonkey, or internal tools for qualitative and quantitative user feedback.

Analytics & Reporting:

• Product Analytics: Google Analytics, Mixpanel, Amplitude, or similar tools for tracking user behavior, feature adoption, and conversion rates.

• CRM Data: Understanding or interacting with CRM data (e.g., Salesforce, HubSpot) to understand customer segmentation and sales cycles.

• BI Tools: Familiarity with tools like Tableau or Power BI for data visualization and reporting, to understand business impact.

CRM & Automation:

• CRM: Likely a B2B-focused CRM system where customer data is managed.

• Workflow Automation: Understanding of how automation tools (beyond AI) can be integrated into workflows.

• Integration Platforms: Awareness of how different software systems connect and exchange data.

📝 Enhancement Note: Proficiency in industry-standard design tools is a given. The critical differentiator for this role will be demonstrable experience and strategic thinking around AI design tools and how they integrate into a broader product development and business operations technology stack.

👥 Team Culture & Values

Operations Values:

• Customer Centricity: Deep empathy for the customer's needs and a commitment to solving their problems through innovative design solutions.

• Data-Driven Decision Making: Using data and insights from user research, analytics, and AI outputs to inform design choices and measure success.

• Efficiency & Automation: A strong belief in streamlining processes and leveraging technology, especially AI, to enhance productivity for both users and the internal team.

• Collaboration & Transparency: Open communication, active listening, and a willingness to share knowledge and provide constructive feedback within the team and across departments.

• Continuous Learning: An eagerness to explore new technologies, methodologies, and industry trends, particularly in the rapidly evolving field of AI.

Collaboration Style:

• Cross-functional Integration: A proactive approach to working with Product Owners, developers, and subject matter experts, ensuring alignment and shared understanding throughout the product lifecycle.

• Iterative Feedback: Embracing an iterative design process where feedback is actively sought, given, and incorporated from all stakeholders.

• Knowledge Sharing: A culture that encourages sharing best practices, learnings from AI experiments, and design insights through internal presentations, documentation, and informal discussions.

📝 Enhancement Note: The values reflect a modern, forward-thinking tech company culture that emphasizes innovation, customer success, and continuous improvement, all of which are crucial for roles impacting revenue operations and customer value.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Keeping pace with the constant advancements in AI technology and determining which tools and techniques are most effective for product design.

• Balancing Innovation with Usability: Integrating cutting-edge AI features without compromising ease of use or overwhelming users, especially in a domain like payroll.

• Bridging Technical & Business Domains: Effectively translating complex financial processes and AI capabilities into user-friendly designs and communicating these across diverse stakeholder groups.

• Defining AI's Role in Operations: Establishing clear best practices and strategic direction for AI integration within Fivaldi's product suite and user workflows.

Learning & Development Opportunities:

• AI Specialization: Access to training, conferences, and resources focused on AI in design, prompt engineering, and generative AI.

• Fintech Domain Expertise: Deepening knowledge of financial management, payroll regulations, and accounting software.

• Leadership Development: Opportunities to mentor junior designers, lead design initiatives, and potentially move into leadership positions.

• Cross-Disciplinary Exposure: Gaining insights into product management, engineering, and business strategy within a large, established tech company.

📝 Enhancement Note: The challenges are inherent to working at the forefront of AI integration. The growth opportunities are substantial, offering a path to become a highly specialized and valuable professional in a high-demand field.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex workflow you've redesigned using AI. What was the challenge, what AI tools did you use, what was your prompt strategy, and what was the impact on user productivity?" (Prepare a specific case study.)

• "How do you approach balancing the potential of AI with the need for intuitive and reliable user experiences, particularly in a regulated domain like payroll?"

Company & Culture Questions:

• "What do you know about Fivaldi and Visma's mission in digitalizing financial management? How do you see AI playing a role in that mission?"

• "How do you foster collaboration within a hybrid team, and what is your approach to mentoring junior designers?"

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly articulate the problem, your role, the solution, the process (emphasizing AI usage), and the measurable results/impact.

• Showcase AI Integration: Dedicate specific slides or sections to how AI was used, including example prompts and the rationale behind their design.

• Focus on Process & Rationale: Explain the "why" behind your design decisions, demonstrating critical thinking and a user-centric approach. Be ready to discuss trade-offs and alternative approaches.

• Quantify Impact: Present data and metrics wherever possible to demonstrate the business value and operational improvements your designs have delivered.

• Engage and Discuss: Treat the presentation as a conversation. Be open to questions and ready to discuss your thought process and future iterations.

📝 Enhancement Note: Interview preparation should heavily emphasize the AI aspect. Candidates should be ready to demonstrate practical experience with AI tools in a design context and articulate a strategic vision for their application in B2B SaaS and operational efficiency.

📌 Application Steps

To apply for this AI Product Designer position:

• Submit your application through the provided link on the Visma Finland Teamtailor portal by May 20, 2026.

• Portfolio Customization: Tailor your portfolio to highlight relevant B2B SaaS projects, AI integration examples, and workflow optimization case studies. Showcase your understanding of financial/payroll processes if applicable.

• Resume Optimization: Ensure your resume clearly articulates your experience in product design, UX/UI, AI tools, and B2B SaaS. Use keywords from the job description, such as "AI Product Designer," "User Experience," "Workflow Design," and "Prompt Engineering."

• Prepare for Portfolio Presentation: Practice walking through your key projects, focusing on your design process, AI methodologies, and the impact of your work. Be ready to discuss your future career aspirations and why Fivaldi is a good match.

• Company Research: Familiarize yourself with Fivaldi's products, Visma's overall mission, and their commitment to innovation. Understand their target market and the challenges faced by their customers.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.