Ad Creative Designer (B2B - Meta)

📍 Job Overview

Job Title: Ad Creative Designer (B2B - Meta)

Company: Huzzle

Location: Chile

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: 2025-09-26

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote (Preference for candidates in Chile)

🚀 Role Summary

• Drive performance marketing initiatives through the creation of high-converting Meta ad creatives and engaging social media visuals.

• Collaborate closely with growth marketing and content teams to rapidly ideate, design, and test new campaign assets.

• Maintain and elevate brand consistency across all digital advertising and social media touchpoints, ensuring a cohesive visual identity.

• Leverage a deep understanding of design trends and performance metrics to continuously optimize creative output and campaign effectiveness.

• This is a high-impact role within a fast-growing startup/scaleup environment, offering significant creative ownership and direct influence on growth channels.

📝 Enhancement Note: While the job title is "Ad Creative Designer," the core responsibilities and required skills strongly indicate a role within the Marketing Operations or Creative Operations domain, focusing on the execution and optimization of visual assets for paid media. The emphasis on performance metrics and collaboration with growth teams places this role squarely within the operational side of marketing.

📈 Primary Responsibilities

• Design and produce high-performing, visually compelling static and motion creatives specifically for Meta ad campaigns, with a focus on driving conversions.

• Develop eye-catching and on-brand visuals for various social media platforms, including LinkedIn, Instagram, and others, to enhance engagement and brand presence.

• Actively participate in brainstorming sessions with growth and content strategists to conceptualize and rapidly iterate on creative campaign ideas.

• Ensure strict adherence to brand guidelines and visual identity standards across all digital assets, maintaining a consistent and professional brand image.

• Proactively research and implement emerging design trends and best practices to keep Huzzle's creative output fresh, innovative, and competitive.

• Analyze the performance of creative assets against key metrics (e.g., CTR, ROAS) and use data-driven insights to inform future design decisions and A/B testing strategies.

• Collaborate with cross-functional teams to understand campaign objectives and translate them into effective visual communication strategies.

📝 Enhancement Note: The responsibilities clearly outline a hands-on design role with a strong operational component, emphasizing speed, iteration, and performance. The expectation to "keep up with trends" and "test new ideas quickly" highlights the dynamic nature of the role within a growth-focused marketing operation.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 3 years of professional design experience, with a significant portion focused on performance marketing, growth design, or creative agency environments.

• Proven track record of creating successful visual assets for digital advertising platforms, particularly Meta (Facebook/Instagram) Ads.

Required Skills:

• Creative Design: Exceptional ability to conceptualize and execute striking visual designs that capture attention and communicate brand messaging effectively.

• Meta Ads Creative Development: Demonstrated expertise in designing high-converting creatives specifically for Meta ad campaigns (static images, carousels, video ads).

• Social Media Visual Identity: Proven ability to create engaging and on-brand visuals for organic social media content across platforms like LinkedIn and Instagram.

• Figma Proficiency: Advanced proficiency in Figma for collaborative design, prototyping, and asset creation.

• Adobe Creative Suite: Expert-level skills in Adobe Photoshop and Illustrator for image manipulation, graphic creation, and asset preparation.

• Motion Graphics (Basic/Intermediate): Proficiency in Adobe After Effects for creating simple animations, video edits, and motion graphics for ads.

• Layout & Typography: A keen eye for aesthetic principles, including strong layout composition, hierarchy, and effective typography choices.

• Visual Storytelling: Ability to convey a clear message and narrative through visual elements, connecting with the target audience.

Preferred Skills:

• Advanced Motion Design/Animation: Experience with more complex animation techniques and video editing for richer ad experiences.

• Performance Metrics Understanding: Familiarity with key digital advertising metrics such as Click-Through Rate (CTR), Return on Ad Spend (ROAS), Cost Per Acquisition (CPA), and how design impacts them.

• B2B & B2C Design Acumen: Versatility in designing for both business-to-business and business-to-consumer audiences.

• A/B Testing Experience: Experience in designing variations of creatives for A/B testing purposes to optimize campaign performance.

• Video Editing: Skills in video editing software beyond After Effects for creating and refining video ad content.

📝 Enhancement Note: The requirements emphasize practical application in performance-driven environments. A strong portfolio showcasing direct results or clear understanding of how design impacts performance is more critical than formal education. The distinction between required and preferred skills highlights areas where candidates can differentiate themselves.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Meta Ad Creative Showcase: A dedicated section within your portfolio that clearly displays examples of Meta ad creatives you have designed, ideally with context on the campaign objective or performance achieved.

• Social Media Visual Examples: A curated selection of visually appealing social media graphics and assets designed for platforms like LinkedIn and Instagram, demonstrating brand consistency and audience engagement.

• Performance-Oriented Design: Evidence of your ability to design for conversion and performance, showcasing how your creative choices directly supported campaign goals. This could include case studies or explanations of your design rationale linked to metrics.

• Brand Consistency Examples: Demonstrations of how you have maintained or evolved brand consistency across various digital touchpoints through your design work.

• Tool Proficiency Showcase: While not explicit, your portfolio should implicitly demonstrate your mastery of Figma and the Adobe Suite through the quality and execution of the work presented.

Process Documentation:

• Creative Iteration & Testing: Be prepared to discuss your process for rapid ideation, design, and iteration of ad creatives, including how you approach A/B testing and incorporate feedback.

• Workflow Efficiency: Articulate your workflow for taking a creative brief from concept to final asset delivery, highlighting how you manage multiple projects and deadlines efficiently within a fast-paced environment.

• Performance Analysis Integration: Explain how you integrate performance data and insights into your design process to continuously improve creative effectiveness.

📝 Enhancement Note: For a role focused on performance marketing creatives, the portfolio is paramount. It needs to go beyond aesthetics to demonstrate a strategic, data-informed approach to design that drives tangible business results. Candidates should be ready to speak to the "why" behind their design choices and their impact.

💵 Compensation & Benefits

Salary Range:

• Given the location (Chile), the fully remote nature, and the mid-level experience requirement (3+ years, potentially up to 5), a competitive salary range for a Creative Designer specializing in Meta Ads would typically fall between CLP 1,200,000 and CLP 2,500,000 per month (gross).

Benefits:

• Competitive Salary: Offering a salary commensurate with experience and market rates in the design and digital marketing field.

• Remote Work Flexibility: Full remote work arrangement, allowing for flexibility and work-life balance, with preference for candidates based in Chile for potential local team interactions or administrative purposes related to employment.

• High-Impact Role: Opportunity to take full creative ownership of key growth channels and significantly influence the company's trajectory.

• VC-Backed Startup Environment: Stability and growth potential associated with a well-funded venture, backed by top VCs.

• Professional Development: Exposure to a fast-paced, high-agency environment that fosters rapid learning and skill development in performance marketing design.

• Dynamic Team: Work with a smart, driven, and politic-free team dedicated to building something significant.

• Potential for Stock Options: While not explicitly stated, high-growth startups often offer equity or stock options as part of their compensation package for key roles.

Working Hours:

• Standard full-time hours, typically around 40 hours per week.

• The remote nature of the role allows for flexibility in scheduling, provided core working hours overlap with the growth and content teams for effective collaboration and timely feedback.

📝 Enhancement Note: Salary is estimated based on general market data for Chile and the specified role. The benefits highlight the attractive aspects of working for a well-funded startup. The mention of a "rooftop office in Berlin (remote-friendly)" suggests the company has a physical presence, but the role itself is fully remote with a geographic preference for Chile.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / SaaS (implied by VC backing and growth focus)

Company Size: Startup/Scaleup (growing 37% MoM)

Founded: Not specified, but Huzzle is a VC-backed company indicating a relatively recent establishment and rapid growth phase.

Team Structure:

• Founder-Led: Direct collaboration with founders and the growth team, indicating a flat hierarchy and direct access to leadership.

• Cross-Functional Collaboration: Close working relationships with the growth and content teams are essential for this role.

• Agile & Fast-Paced: The emphasis on moving fast, testing quickly, and high agency suggests an agile operational framework.

Methodology:

• Data-Driven Decision Making: The role requires an understanding of performance metrics, implying that data analysis and insights are central to creative strategy and optimization.

• Iterative Design Process: Rapid ideation, design, testing, and iteration are core to the creative development process at Huzzle.

• Performance-Focused: All creative efforts are geared towards achieving specific marketing and business objectives, such as high conversion rates and ROAS.

Company Website: Huzzle.com (derived from domain_derived)

📝 Enhancement Note: Huzzle operates in a high-growth startup environment where agility, data-driven decisions, and direct impact are key. The culture is likely collaborative, fast-paced, and focused on measurable results.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-level position within the Creative Operations or Performance Marketing Design track. It offers a significant opportunity for an individual contributor to own critical growth channels and develop deep expertise in performance creative.

Reporting Structure: The designer will likely report directly to a Head of Growth, Marketing Lead, or potentially one of the founders, given the startup context and emphasis on founder collaboration.

Operations Impact: The Creative Designer's work will have a direct and measurable impact on Huzzle's growth trajectory. High-converting ad creatives are fundamental to scaling Meta ad campaigns, directly influencing customer acquisition costs, lead generation, and ultimately, revenue. The role is central to the effectiveness of the paid media strategy.

Growth Opportunities:

• Deep Specialization: Develop advanced expertise in Meta Ads creative strategy, performance optimization, and emerging design trends within paid media.

• Expanded Creative Ownership: As the company scales, opportunities may arise to manage or mentor junior designers, expand into other ad platforms, or take on broader creative strategy responsibilities.

• Cross-Functional Skill Development: Gain in-depth knowledge of growth marketing strategies, campaign management, and data analysis by working closely with the growth team.

• Leadership Potential: For individuals demonstrating strong strategic thinking and impact, there could be pathways toward leading creative operations or a dedicated design function within the marketing department.

📝 Enhancement Note: This role is ideal for a designer who wants to see a direct correlation between their creative output and business growth, moving beyond purely aesthetic design to a more strategically driven, results-oriented approach.

🌐 Work Environment

Office Type: Fully Remote. While the company has an office in Berlin, this specific role is designated as remote.

Office Location(s): Primarily remote with a preference for candidates in Chile. The company also has an office in Berlin, Germany.

Workspace Context:

• Remote Collaboration: Expect to work primarily through digital collaboration tools, video conferencing, and project management software.

• High-Agency Environment: The work is characterized by speed, iteration, and direct impact, requiring adaptability and a proactive approach.

• Access to Tools: Proficiency and utilization of Figma, Adobe Suite, and potentially other project management and communication platforms will be key.

• Direct Team Interaction: Regular virtual touchpoints with the growth, content, and founding teams will be crucial for alignment and feedback.

Work Schedule:

• Full-time (approx. 40 hours/week).

• Flexibility in daily hours is likely, but core overlap with team members in relevant time zones will be necessary for effective collaboration and real-time feedback loops essential for rapid iteration.

📝 Enhancement Note: The remote environment necessitates strong self-management skills and proactive communication. The emphasis on a "high-agency environment" implies a dynamic and potentially demanding pace, balanced by the flexibility of remote work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Application review with a focus on resume and portfolio quality.

• Portfolio Review & Skills Assessment: A dedicated session where candidates present their portfolio, discussing specific projects, design rationale, and their impact on campaign performance. Expect questions about Meta ad creative best practices and B2B targeting.

• Skills-Based Challenge: Potentially a short design exercise or case study related to creating ad concepts for a specific Huzzle product or service, tailored to a B2B Meta ad context.

• Team/Founder Interviews: Discussions to assess cultural fit, collaboration style, understanding of the startup environment, and alignment with Huzzle's vision.

• Final Decision: Evaluation based on design skills, performance-oriented mindset, cultural fit, and ability to thrive in a fast-paced, remote startup.

Portfolio Review Tips:

• Highlight Performance: Clearly articulate the objective, strategy, and results of each project, especially those related to Meta Ads. Quantify impact where possible (e.g., "This creative variation led to a 15% increase in CTR").

• Showcase B2B Focus: Ensure your portfolio includes strong examples of design work tailored for B2B audiences.

• Demonstrate Tool Proficiency: Your work should clearly reflect mastery of Figma and Adobe Suite.

• Explain Your Process: Be ready to walk through your design process, from brief to execution, and how you incorporated feedback or data.

• Tailor to Huzzle: Research Huzzle's current marketing efforts and target audience to tailor your presentation and highlight relevant experience.

Challenge Preparation:

• Understand Huzzle's Offering: Familiarize yourself with Huzzle's products/services and their target B2B market.

• Meta Ads Best Practices: Review current trends and effective strategies for B2B Meta ad creative.

• Concise Communication: Be prepared to present your ideas clearly and concisely, focusing on strategic rationale and potential impact.

• Adaptability: Demonstrate an ability to quickly grasp a brief and translate it into creative concepts.

📝 Enhancement Note: The interview process will heavily weigh the candidate's portfolio and their ability to articulate how their design work drives business results, particularly in the context of B2B Meta Ads.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, UI/UX prototyping, and asset creation. Expect advanced usage.

• Adobe Creative Suite:

  • Photoshop: For image editing, manipulation, and graphic creation.
  • Illustrator: For vector graphics, logos, and illustrations.
  • After Effects: For designing and editing motion graphics and simple animations for ads.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to this design role, but understanding how creatives are implemented within ad platforms (which often integrate with CRMs) is beneficial.

📝 Enhancement Note: Proficiency in Figma and the Adobe Suite, particularly Photoshop, Illustrator, and After Effects, is non-negotiable. The ability to use these tools to create high-performing ad creatives is the core technical requirement.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on achieving measurable results and driving business growth through creative execution.

• Speed & Agility: Embracing a fast-paced environment where quick iteration and rapid deployment of creatives are key.

• Collaboration & Transparency: Working closely with founders and cross-functional teams, with open communication and minimal politics.

• Innovation & Trend Awareness: Staying ahead of design and advertising trends to ensure creative output remains fresh and effective.

• Ownership & Impact: Taking full responsibility for creative output and understanding its direct contribution to company success.

Collaboration Style:

• Direct & Efficient: Expect frequent, focused communication with team members, particularly for feedback and approvals.

• Cross-Functional Partnership: A strong emphasis on working hand-in-hand with growth marketers and content creators to align creative with strategic objectives.

• Feedback-Oriented: Openness to receiving and giving constructive feedback to continuously improve creative assets and processes.

📝 Enhancement Note: The culture values individuals who are not only creative but also strategically minded, results-oriented, and comfortable working in a dynamic, collaborative, and fast-paced startup setting.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume & Pace: Constantly designing, testing, and iterating on creatives in a rapid growth environment can be demanding.

• Performance Pressure: Directly linking creative output to measurable business outcomes requires a strategic and analytical approach to design.

• Brand Evolution: Keeping brand consistency while pushing creative boundaries for performance can be a delicate balance.

• Remote Collaboration: Effectively collaborating and maintaining strong communication within a fully remote team requires proactive effort.

Learning & Development Opportunities:

• Performance Marketing Expertise: Deepen understanding of paid media strategies, audience segmentation, and conversion optimization.

• Advanced Creative Techniques: Opportunities to hone skills in motion graphics, animation, and video editing for more sophisticated ad formats.

• Cross-Functional Exposure: Gain valuable insights into broader marketing operations, growth strategies, and business development within a scaling tech company.

• Strategic Design Influence: Grow from executing to influencing creative strategy based on data and market trends.

📝 Enhancement Note: This role offers a significant opportunity to develop specialized skills in performance creative design within a high-growth context, turning creative talent into a direct driver of business success.

💡 Interview Preparation

Strategy Questions:

• "How do you approach designing Meta ad creatives for a B2B audience, and what are the key differences from B2C?"

• "Describe a time your creative design directly impacted a campaign's performance metrics (e.g., CTR, ROAS). What was your process and the outcome?"

• "How do you balance maintaining brand consistency with the need to create novel, high-converting ad variations?"

Company & Culture Questions:

• "What interests you about Huzzle and our mission?"

• "How do you handle working in a fast-paced, high-agency startup environment?"

• "Describe your ideal collaboration experience with a growth marketing team."

Portfolio Presentation Strategy:

• Focus on Impact: For each project, clearly state the objective, your role, the creative solution, and the measurable results. Use data points wherever possible.

• B2B Relevance: Emphasize projects that showcase your ability to design for B2B audiences and highlight the strategic thinking behind them.

• Tool Demonstration: Be ready to discuss how you used specific features in Figma or Adobe tools to achieve desired outcomes.

• Process Narrative: Weave a story around your design process, demonstrating your problem-solving skills and adaptability.

• Conciseness: Present your strongest, most relevant work efficiently, respecting the interviewer's time.

📝 Enhancement Note: Be prepared to demonstrate not just design talent, but a strategic, data-informed approach that directly contributes to marketing and business objectives. Your portfolio is your primary tool; practice presenting it effectively.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Curate Your Portfolio: Ensure your portfolio prominently features your strongest Meta ad creatives and B2B design work. Highlight projects with quantifiable performance results or clear strategic rationale. Prepare a concise presentation of 3-5 key projects.

• Tailor Your Resume: Optimize your resume to highlight experience in performance marketing design, growth environments, Figma, and the Adobe Suite. Quantify achievements related to creative impact and campaign success.

• Prepare Your Narrative: Practice articulating your design process, problem-solving approach, and how you leverage data to drive creative optimization. Be ready to discuss your experience in fast-paced, collaborative settings.

• Research Huzzle: Understand Huzzle's business, target market, and current marketing efforts. This will help you tailor your application and interview responses to demonstrate genuine interest and a strategic fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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