43827764830 - Part-Time Graphic Designer (Email + Klaviyo)

📍 Job Overview

Job Title: Part-Time Graphic Designer (Email + Klaviyo) Company: Activate Talent Location: Brasília, Federal District, Brazil Job Type: Part-Time, Independent Contractor Category: Marketing Operations / Creative & Design Date Posted: 2025-09-30 Experience Level: 2-5 Years (Mid-Level) Remote Status: Remote Solely

🚀 Role Summary

• Focus on designing and implementing high-impact email campaigns using Klaviyo to drive customer engagement and conversions for a D2C jewelry and lifestyle brand.
• Collaborate closely with the marketing team to translate campaign briefs into visually compelling, on-brand designs that align with brand voice and best practices.
• Manage design projects efficiently within Asana, ensuring timely delivery of polished, premium creatives for both desktop and mobile platforms.
• Optimize email layouts for responsiveness and contribute to A/B testing strategies to enhance email performance and ROI.
• Leverage Figma for design creation and maintain a strong understanding of D2C fashion/lifestyle brand aesthetics and email marketing best practices.

📝 Enhancement Note: This role is positioned as an Independent Contractor, emphasizing flexibility and project-based work. The focus on Klaviyo, Figma, and Asana, combined with the D2C fashion/lifestyle context, suggests a need for a designer who can quickly produce high-quality, conversion-oriented assets. The "part-time" and "flexible hours" indicate a need for strong time management and self-direction.

📈 Primary Responsibilities

• Design and build visually engaging, high-quality email creatives within the Klaviyo platform, ensuring alignment with brand guidelines and conversion-focused objectives.
• Translate marketing campaign briefs and strategic objectives into polished, on-brand email designs that resonate with the target D2C audience.
• Manage the end-to-end design process for email campaigns, from conceptualization to final implementation, utilizing Asana for task management and workflow tracking.
• Optimize email layouts for seamless performance across various devices, with a strong emphasis on mobile-first design principles and responsiveness.
• Collaborate with marketing, product, and other cross-functional teams to gather requirements, provide design insights, and iterate on creatives based on performance data and A/B testing results.
• Ensure consistent brand voice, visual identity, and premium aesthetic across all email communications, contributing to overall brand equity.
• Stay updated on emerging trends in email marketing design, D2C customer engagement, and relevant platform features (Klaviyo, Figma) to continuously improve creative output.
• Assist in the creation of visual assets for other marketing channels as needed, maintaining brand consistency across the customer journey.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and operational execution within the email marketing function. A key aspect is not just designing, but also implementing and optimizing within Klaviyo, requiring a hands-on approach. The emphasis on D2C fashion/lifestyle brands implies a need for aesthetic sensibility and an understanding of consumer behavior in these sectors.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience in graphic design, particularly for digital marketing, is essential. Experience: Minimum of 3 years of professional experience as a Graphic Designer, with a significant portion focused on digital marketing and e-commerce.

Required Skills:

• Graphic Design Proficiency: Demonstrated ability to create visually appealing and effective digital assets.
• Klaviyo Expertise: Strong, hands-on experience designing and implementing email campaigns within the Klaviyo platform.
• Figma Mastery: Advanced proficiency in Figma for layout design, prototyping, and asset creation.
• Asana Project Management: Familiarity and experience in using Asana for managing design tasks, workflows, and deadlines.
• D2C Brand Acumen: Proven experience designing for Direct-to-Consumer (D2C) brands, particularly in fashion, apparel, accessories, or lifestyle sectors.
• Email Marketing Best Practices: Deep understanding of email hierarchy, typography, visual storytelling, mobile-first design, and conversion-focused design principles.
• Brand Guideline Adherence: Ability to meticulously follow and apply brand guidelines to ensure visual consistency.
• Fast-Paced Delivery: Capacity to produce clean, premium, and conversion-focused designs rapidly.

Preferred Qualifications:

• eCommerce Experience: Prior experience working with fast-paced eCommerce teams or managing seasonal campaign cycles.
• A/B Testing Familiarity: Knowledge of A/B testing strategies and interpretation of performance metrics for email campaigns.
• HTML/CSS for Email: Basic understanding or practical knowledge of HTML and CSS as it pertains to email customization and troubleshooting.
• Visual Storytelling: Strong ability to craft compelling visual narratives that align with brand messaging and drive customer engagement.
• Passion for Fashion/Lifestyle: Genuine interest in fashion, jewelry, or lifestyle branding, which can inform design choices and creative direction.

📝 Enhancement Note: The requirements emphasize practical, tool-specific skills (Klaviyo, Figma, Asana) alongside core design competencies and industry-specific knowledge (D2C, fashion/lifestyle). The "preferred" qualifications point towards a candidate who can contribute more strategically to campaign optimization and has a broader understanding of the digital marketing ecosystem.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Klaviyo Campaign Examples: Showcase at least 2-3 distinct email campaign projects executed within Klaviyo, demonstrating design, implementation, and ideally, performance outcomes.
• Figma Design Files: Provide examples of Figma files for email templates or campaign assets, highlighting design structure, responsiveness considerations, and component usage.
• D2C Brand Consistency: Include case studies or examples of how you've maintained brand consistency and elevated the aesthetic for D2C fashion/lifestyle clients.
• Conversion-Focused Design: Present designs that clearly illustrate an understanding of conversion principles, such as clear calls-to-action, compelling visuals, and optimized layouts.
• Project Management Integration: Briefly explain how Asana or similar tools were used to manage the workflow for one of the showcased projects.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss your process for translating a creative brief into a design concept, including steps for ideation, feedback incorporation, and final asset delivery.
• System Implementation Standards: Demonstrate your approach to implementing designs within Klaviyo, focusing on accuracy, responsiveness, and adherence to platform best practices.
• Performance Analysis & Iteration: Explain how you would analyze email campaign performance data (e.g., open rates, click-through rates, conversion rates) and use those insights to iterate and improve future designs.

📝 Enhancement Note: A robust portfolio is critical for this role, specifically requiring tangible proof of Klaviyo and Figma proficiency within a D2C context. The emphasis is on demonstrating not just aesthetic skill, but also the ability to execute, optimize, and contribute to measurable business outcomes through email marketing.

💵 Compensation & Benefits

Salary Range: As an Independent Contractor for a part-time role based in Brazil, the compensation is likely to be discussed on an hourly or project basis. Based on market research for skilled freelance graphic designers with specialized email marketing (Klaviyo) experience in Brazil, and considering the D2C fashion/lifestyle niche, an estimated hourly rate could range from R$70 to R$150 BRL (approximately $13 to $28 USD), depending on experience, portfolio strength, and negotiation.

Benefits:

• Flexible Work Schedule: The role offers part-time hours with flexibility, allowing for work-life balance and management of personal commitments.
• Remote Work: Opportunity to work from anywhere, eliminating commute time and costs, fostering a comfortable and productive work environment.
• Independent Contractor Status: Provides autonomy and the potential for a broad range of project experiences.
• Exposure to Premium Brands: Opportunity to work with a high-quality D2C jewelry and lifestyle brand, enhancing your portfolio with premium clientele.
• Skill Development: Potential to deepen expertise in Klaviyo, Figma, and D2C email marketing strategies.

Working Hours: This is a part-time role, estimated at approximately 20 hours per week. The specific schedule is flexible, allowing the contractor to set their own hours, provided they can meet project deadlines and collaborate effectively with the marketing team during agreed-upon overlap times for communication.

📝 Enhancement Note: Given the Independent Contractor status and part-time nature, traditional employee benefits are unlikely. The primary compensation will be the hourly rate, and the "benefits" will largely be tied to the flexibility and nature of freelance work. Salary estimation is based on general freelance graphic design rates in Brazil, adjusted for specialized skills and remote work.

🎯 Team & Company Context

🏢 Company Culture

Industry: Premium Direct-to-Consumer (D2C) Jewelry and Lifestyle Brand. This industry is characterized by a strong emphasis on aesthetics, brand storytelling, quality, and customer experience. Company Size: The provided data does not specify company size, but the description implies a growing, agile team that relies on specialized freelance talent. It's likely a lean, marketing-focused organization. Founded: The founding date is not specified. However, the description suggests a brand that has established itself and is focused on growth and quality.

Team Structure:

• Lean & Agile Marketing Team: The Graphic Designer will likely report to a Marketing Manager or similar role, collaborating closely with marketing specialists responsible for campaign strategy, content, and performance analysis.
• Cross-Functional Collaboration: Expect to interact with teams involved in e-commerce operations, potentially product development, and customer service to ensure cohesive brand messaging and customer journey.
• Freelancer Integration: The company appears adept at integrating freelance talent into its operational workflows, suggesting a culture that values specialized expertise and efficient project management.

Methodology:

• Data-Driven Marketing: The emphasis on conversion-focused designs and A/B testing indicates a data-driven approach to marketing and campaign optimization.
• Brand-Centric Design: A core methodology will revolve around maintaining a premium, on-brand aesthetic across all touchpoints, particularly in email communications.
• Agile Project Management: The use of Asana points to an agile workflow, where tasks are managed, prioritized, and executed efficiently within a defined timeframe.

Company Website: https://activatetalent.com/ (Note: This is the company hiring the talent, not the D2C brand itself. The D2C brand's website is not provided.)

📝 Enhancement Note: The company culture is likely fast-paced, design-forward, and focused on measurable results within the D2C e-commerce space. A successful candidate will be comfortable working remotely, managing their own time, and contributing to a brand that values quality and customer engagement.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level (2-5 years experience) for a Graphic Designer specializing in digital marketing execution, particularly email. It's a hands-on, execution-focused role rather than a strategic leadership position. Reporting Structure: The Graphic Designer will likely report to a Marketing Manager or a Head of Marketing, working closely with campaign managers and digital marketing specialists. Operations Impact: The primary impact of this role is on driving customer engagement, conversion rates, and ultimately, revenue through visually effective and strategically designed email campaigns. The quality of design directly influences brand perception and sales performance.

Growth Opportunities:

• Deepen D2C Expertise: Gain extensive experience with a premium D2C brand, understanding its specific customer journey, marketing strategies, and brand nuances.
• Klaviyo Specialization: Become an expert in Klaviyo for advanced email marketing, potentially leading to more complex campaign setups and automations.
• Portfolio Expansion: Build a strong portfolio with proven results in e-commerce and direct-to-consumer marketing.
• Broader Marketing Exposure: Depending on the brand's needs, there could be opportunities to contribute to other digital marketing assets or campaigns.
• Potential for Increased Hours/Responsibility: Successful contractors may be offered more hours or expanded responsibilities if the need arises and performance is exceptional.

📝 Enhancement Note: While this is a part-time contractor role, consistent high performance can lead to deeper engagement with the brand and potentially more opportunities within the D2C space, either with this specific brand or through the network established via Activate Talent. Growth is more likely to be in skill specialization and portfolio enhancement rather than a direct promotion within a traditional hierarchy.

🌐 Work Environment

Office Type: Fully Remote. This role operates entirely outside of a traditional office setting, allowing for maximum flexibility. Office Location(s): Remote, with a focus on candidates in Brazil (as indicated by the location). This allows for flexibility in time zones, though collaboration will require coordination.

Workspace Context:

• Home Office Setup: The candidate will be responsible for their own workspace, internet connectivity, and necessary hardware/software (beyond what's provided or specified).
• Digital Collaboration Tools: The work environment relies heavily on digital communication and project management tools like Asana, Figma, and potentially Slack or similar for team interaction.
• Independent Work Style: The role requires a high degree of self-discipline, autonomy, and the ability to work effectively without direct, in-person supervision.

Work Schedule: Part-time (approx. 20 hours/week) with flexible hours. The candidate needs to manage their workload to meet deadlines and participate in necessary team check-ins or collaborative sessions, which may require some overlap with standard business hours for the marketing team.

📝 Enhancement Note: The work environment is entirely digital and remote, demanding strong organizational skills and effective communication through virtual channels. The flexibility is a key advantage, but it requires the candidate to be proactive and self-motivated.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Screening of resumes and portfolios against the specified requirements, focusing on Klaviyo, Figma, D2C experience, and quality of previous work.
• Portfolio Deep Dive: A dedicated session to review the candidate's portfolio, discussing specific projects, design process, and rationale behind their creative decisions. Be prepared to articulate your approach to conversion optimization and brand consistency.
• Skills Assessment/Technical Interview: May involve a brief technical exercise or detailed questioning about your proficiency with Klaviyo, Figma, and Asana. Expect scenario-based questions related to email campaign design challenges.
• Cultural Fit & Collaboration Discussion: An opportunity to discuss your working style, how you handle feedback, your availability, and your understanding of D2C brand aesthetics.
• Final Offer & Contract: Review of the Independent Contractor agreement and terms of engagement.

Portfolio Review Tips:

• Highlight Klaviyo Successes: Showcase specific email campaigns built and deployed through Klaviyo. Quantify results (e.g., increased click-through rates, conversion lift) if possible.
• Demonstrate Figma Workflow: Show examples of how you structure Figma files for email, including responsive elements, reusable components, and clear organization.
• Showcase D2C Aesthetic: Curate examples that clearly reflect an understanding of premium D2C branding in fashion, lifestyle, or accessories.
• Explain Your Process: Be ready to walk through your design process for a specific email campaign: from brief to execution, highlighting problem-solving and decision-making.
• Quantify Impact: Where possible, present metrics and ROI associated with your design work. Even if exact numbers are unavailable, discuss how your designs aimed to achieve specific business goals.

Challenge Preparation:

• Klaviyo Mockup: Be ready to potentially create a quick mockup or outline how you would design an email for a specific scenario provided by the interviewer.
• Brand Alignment Exercise: Prepare to discuss how you would adapt your design style to fit the brand's existing aesthetic and tone.
• Workflow Scenarios: Think about how you would manage multiple email requests with overlapping deadlines using Asana.

📝 Enhancement Note: The application process will heavily scrutinize your portfolio for direct evidence of Klaviyo and Figma skills within a relevant D2C context. Be prepared to articulate your design process and demonstrate how your work drives business results.

🛠 Tools & Technology Stack

Primary Tools:

• Klaviyo: Essential for designing, building, segmenting, and deploying email marketing campaigns. Proficiency is a core requirement.
• Figma: The primary tool for visual design, prototyping, and creating all digital assets for email campaigns. Advanced skills are expected.
• Asana: Used for project management, task tracking, collaboration, and managing workflow for design requests and project timelines.

Analytics & Reporting:

• Klaviyo Analytics: Understanding and interpreting performance metrics within Klaviyo (open rates, click-through rates, conversion rates, revenue attribution).
• Google Analytics (or similar): Potential for indirect use if campaign UTM parameters are provided or if performance data is shared via other platforms.

CRM & Automation:

• Klaviyo: Serves as both an email marketing platform and a CRM for contact management and segmentation, with automation capabilities for email flows.

📝 Enhancement Note: This role is deeply integrated with a specific MarTech stack. Mastery of Klaviyo and Figma is non-negotiable, and familiarity with Asana is crucial for operational efficiency.

👥 Team Culture & Values

Operations Values:

• Quality & Craftsmanship: A strong emphasis on delivering polished, high-quality designs that reflect the premium nature of the brand.
• Efficiency & Speed: The ability to produce effective designs quickly, essential for a fast-paced D2C environment and part-time contractor role.
• Data-Informed Creativity: Utilizing performance data and A/B testing to guide design decisions and optimize campaign effectiveness.
• Brand Alignment: Deep commitment to understanding and upholding the brand's visual identity and tone of voice across all communications.
• Collaboration & Communication: Proactive communication and effective collaboration with the marketing team to ensure project success.

Collaboration Style:

• Remote & Asynchronous: The primary mode of collaboration will be digital and potentially asynchronous, requiring clear written communication and documentation.
• Feedback Integration: Openness to receiving and incorporating feedback from the marketing team to refine designs and meet campaign objectives.
• Proactive Engagement: A collaborative style that involves active participation in discussions, asking clarifying questions, and offering design insights.

📝 Enhancement Note: The company values a blend of creative excellence and operational efficiency. Candidates should demonstrate an ability to work independently while remaining a connected and responsive member of the remote team.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The need to deliver high-quality, premium designs quickly can be demanding. Strategies for efficient workflow and prioritization will be key.
• Remote Collaboration Dynamics: Effectively collaborating and communicating design feedback and project status remotely requires strong interpersonal and digital communication skills.
• Brand Evolution: Keeping up with the brand's evolving aesthetic and product lines while maintaining consistency across all email campaigns.
• Performance Optimization: Continuously striving to improve email performance through design, which requires a data-driven mindset and willingness to experiment.

Learning & Development Opportunities:

• Advanced Klaviyo Techniques: Opportunity to explore more sophisticated email automation, segmentation, and campaign strategies within Klaviyo.
• D2C E-commerce Insights: Deepen understanding of customer acquisition, retention, and lifetime value strategies within the D2C space.
• Cross-Channel Design Exposure: Potential to gain exposure to design for other digital marketing channels if the brand's needs expand.
• Freelancer Network Benefits: Building a professional relationship with Activate Talent and the D2C brand, potentially leading to future opportunities.

📝 Enhancement Note: This role offers a focused growth path within a specialized area of digital marketing. The primary growth will come from honing skills in Klaviyo, D2C branding, and high-volume, quality design production.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing an email campaign from brief to deployment in Klaviyo. How do you ensure it's both on-brand and conversion-focused?"
• "How do you approach optimizing email layouts for mobile responsiveness, and what are the key elements you consider?"
• "Walk us through a challenging email design project you worked on. What was the challenge, how did you approach it, and what was the outcome?"
• "How do you manage feedback on your designs, especially when it comes from multiple stakeholders?"

Company & Culture Questions:

• "What excites you about working with a premium D2C jewelry and lifestyle brand?"
• "How do you stay organized and manage your time effectively when working remotely on a part-time basis?"
• "What are your favorite examples of email marketing from D2C brands, and why?"
• "How do you ensure your design work aligns with a brand's established voice and aesthetic?"

Portfolio Presentation Strategy:

• Structure Your Case Studies: For each portfolio piece, clearly state the client, the objective, your role, the tools used, your process, and the results achieved.
• Emphasize Klaviyo & Figma: Dedicate specific examples to showcase your direct experience with these platforms. Show screenshots within Klaviyo if possible, and clean Figma files.
• Quantify Impact: If possible, provide metrics. If not, explain the intended impact and how your design choices supported it (e.g., "clear CTA designed to drive direct purchases").
• Be Concise and Clear: Focus on the most relevant projects and be prepared to discuss them thoroughly but efficiently.

📝 Enhancement Note: Be prepared to demonstrate practical, hands-on experience rather than just theoretical knowledge. The interview will heavily weigh your ability to execute within the specified tools and deliver results aligned with D2C e-commerce goals.

📌 Application Steps

To apply for this Part-Time Graphic Designer position:

• Submit your application through the provided Workable link.
• Tailor Your Resume: Highlight your experience with Klaviyo, Figma, Asana, and D2C fashion/lifestyle brands. Quantify achievements related to email campaign performance or design impact.
• Curate Your Portfolio: Ensure your portfolio prominently features your best email design work, with clear examples of Klaviyo implementations and Figma designs. Include case studies that demonstrate your understanding of conversion optimization and brand consistency.
• Prepare for a Portfolio Review: Be ready to discuss your process, design rationale, and the impact of your work during the interview.
• Research the Brand: Familiarize yourself with the premium D2C jewelry and lifestyle brand's current marketing and aesthetic to demonstrate alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization (Activate Talent) before making application decisions. This role is for an Independent Contractor.