Integrated Marketing Designer

📍 Job Overview

Job Title: Integrated Marketing Designer

Company: SOREL

Location: Portland, Oregon, United States

Job Type: Full time

Category: Marketing Operations / Creative Operations

Date Posted: September 11, 2026

Experience Level: 2-5 years

Remote Status: Hybrid

🚀 Role Summary

• Design and produce comprehensive, omnichannel marketing assets that foster brand awareness, increase engagement, and support sales growth objectives for SOREL.com.

• Translate seasonal brand creative directions into compelling visual designs across digital and retail platforms, ensuring consistent brand voice and execution.

• Collaborate cross-functionally with internal design, site/email, development, and operations teams to bring creative concepts from ideation to execution.

• Enhance existing creative marketing strategies with a focus on expanding reach across digital channels and optimizing consumer lifetime value.

• Maintain and update brand creative marketing strategy with a specific emphasis on increased reach across digital channels.

📝 Enhancement Note: This role, while titled "Integrated Marketing Designer," has significant overlaps with the responsibilities of a Marketing Operations or Creative Operations specialist, particularly in its focus on cross-functional collaboration, process execution, and ensuring brand consistency across multiple channels to drive business objectives like sales growth and consumer lifetime value. The emphasis on translating creative concepts into actionable designs for various platforms and working with an "internal operations team" highlights a need for operational efficiency in the creative process.

📈 Primary Responsibilities

• Develop and produce design and production assets for e-commerce pages, product graphics, banners (static and rich media), email campaigns, retail graphics, and presentation decks.

• Create paid media assets, including light touch video edits and static executions, aligned with seasonal brand creative directions.

• Design visually appealing and mobile-friendly email marketing campaigns that adhere to brand guidelines and drive engagement.

• Translate product positioning, research, and digital marketing strategies into effective designs across all creative executions.

• Design in-store and window displays, posters, and signage to reinforce brand presence and drive consumer interaction at retail points.

• Navigate and manage design processes and quick-turn deadlines across multiple platforms, demonstrating strong project management skills.

• Communicate and present design concepts clearly and effectively to internal and external stakeholders for approval.

• Stay current with digital innovations, competitor activities, and industry trends to continuously broaden and enhance design knowledge and application.

• Work within established seasonal brand guidelines to create layouts and design executions that reinforce SOREL’s brand voice across all internal and external communications.

• Translate creative concepts into visual designs, working closely with internal design, site/email, development, Europe/Canada partners, and the internal operations team.

📝 Enhancement Note: The responsibilities clearly indicate a need for a designer who can operate with a strong understanding of marketing objectives and operational workflows. The mention of "internal operations team" suggests this role will interface with individuals responsible for the more technical or logistical aspects of campaign execution, requiring clear communication and a process-oriented mindset.

🎓 Skills & Qualifications

Education: Bachelor's Degree in Digital Arts, Graphic Design, or a related field.

Experience: A minimum of 2-4 years of progressive design marketing experience, gained either in-house or at an agency. Experience in the footwear, apparel, or retail industry is strongly preferred.

Required Skills:

• Multidisciplinary visual design skill set, with the ability to seamlessly transition between multiple projects and mediums (graphic design, web design, video, animation, AI).

• Strong production design skillset, with a demonstrated ability to complete tasks efficiently and accurately under pressure.

• Expert-level proficiency in Macintosh computer skills and the following software: Figma, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects, Adobe Premiere, and Microsoft PowerPoint.

• Understanding of web design principles, including browser usability and cross-platform compatibility.

• Solid foundation in typography, layout, and design principles, with a strong knowledge of color, scale, contrast, balance, and hierarchy.

• Experience with transitions, animation, motion design, and dynamic interaction.

• Excellent visual, written, and verbal communication skills, including strong presentation and negotiation abilities.

• A keen eye for detail and strong organizational skills, with the ability to prioritize tasks, communicate progress, and meet deadlines.

• Ability to effectively take direction and work both collaboratively and autonomously.

• Experience working cross-functionally with a digital marketing team and intimate involvement in the execution of a digital brand campaign. Preferred Skills:

• Experience with responsive design and e-commerce platforms, particularly Adobe Experience Manager (AEM), is a plus.

• Familiarity with AI tools for design generation or enhancement.

• Passion for the fashion and footwear/apparel industry.

• Positive and enthusiastic attitude.

📝 Enhancement Note: The extensive software requirements (Figma, Adobe Creative Suite including After Effects and Premiere) and the emphasis on a "strong production design skillset" and "multidisciplinary visual design skill set" point to a role that requires not just creative ideation but also the technical execution and efficiency expected in operations-focused creative teams. The preference for industry experience and specific software like AEM further refines the operational context of this design role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio showcasing solutions to business problems through effective design, demonstrating impact on key marketing metrics.

• Examples of omnichannel asset creation, illustrating the ability to translate brand direction across various platforms (web, email, paid media, retail).

• Case studies detailing the design process, problem-solving approach, and quantifiable results achieved for past projects.

• Demonstrations of proficiency in core design software (Figma, Adobe Creative Suite) and motion graphics/video editing where applicable.

• Evidence of understanding web design principles and responsive design execution. Process Documentation:

• Ability to document design processes and workflows to ensure consistency and efficiency across projects.

• Experience in contributing to or following established brand guidelines and creative briefs to maintain brand integrity.

• Understanding of how design execution integrates with broader marketing campaign workflows and operational timelines.

📝 Enhancement Note: The requirement for a "strong portfolio of design work, showing solution to business problems through effective design" is critical for this role. For operations-focused roles, this translates to demonstrating not just aesthetic skill but also the ability to apply design strategically to achieve business objectives, optimize processes, and deliver measurable results. Candidates should be prepared to articulate the "why" behind their design choices and their impact on marketing and sales outcomes.

💵 Compensation & Benefits

Salary Range:

The estimated salary range for this role is between $65,000 and $85,000 annually, depending on experience, qualifications, and location within the Portland metro area.

Benefits:

• Comprehensive Health Coverage: Medical, Dental, and Vision insurance plans.

• Financial Security: 401k plan with a generous company match, Life Insurance, Disability Insurance, Flexible Spending Accounts (FSAs), and Health Savings Accounts (HSAs).

• Additional Protection: Accident Insurance, Critical Illness Insurance, Hospital Indemnity, and Legal Services.

• Wellness & Support: Employee Assistance Program (EAP) offering free and confidential 24/7/365 counseling services, and extensive wellness benefits.

• Perks: Generous employee discounts on SOREL and Columbia Sportswear products, and a robust Time Off Program. Working Hours:

This is a full-time position. The standard work week is approximately 40 hours. While the role is hybrid, the current expectation is for employees to work onsite four days per week, subject to change based on business needs and company discretion.

📝 Enhancement Note: Based on the provided job description, the role is for a designer with 2-4 years of experience in a major metropolitan area (Portland, Oregon). Industry benchmarks for similar roles in this region and experience level suggest a salary range of $65,000-$85,000. The extensive list of benefits provided in the raw data has been consolidated and presented with operations professional relevance in mind.

🎯 Team & Company Context

🏢 Company Culture

Industry: Footwear and Apparel Retail, with a strong focus on outdoor and lifestyle products. SOREL is a brand under Columbia Sportswear Company, known for its durable and stylish boots.

Company Size: Columbia Sportswear Company (SOREL's parent company) is a large enterprise, employing over 10,000 people globally. This indicates a structured corporate environment with established processes and resources.

Founded: Columbia Sportswear Company was founded in 1938, and SOREL was established in 1962, signifying a long-standing heritage and deep industry experience.

Team Structure:

• Operations Focus: The role is part of the SOREL Global Brand Marketing Creative team, implying a specialized unit focused on brand execution.

• Cross-functional Collaboration: This designer will work closely with internal design, site/email teams, development, international partners (Europe/Canada), and an internal operations team, highlighting a highly collaborative and integrated GTM (Go-To-Market) structure.

• Reporting: The role reports directly to the Brand Creative Director, indicating a clear hierarchy and strategic oversight.

Methodology:

• Omnichannel Execution: The core methodology involves translating seasonal brand creative directions into comprehensive omnichannel assets and solutions.

• Data-Driven Enhancement: The role aims to enhance marketing strategy with a focus on increased digital reach and consumer lifetime value, suggesting an understanding of data-informed decision-making.

• Agile Creative Process: The need to "navigate processes and quick turn deadlines across multiple platforms" points to an agile and responsive approach to creative production.

Company Website: https://www.sorel.com/

📝 Enhancement Note: The context of being part of Columbia Sportswear Company provides a stable, well-resourced environment. For an operations-minded designer, this means access to established systems, potential for mentorship from experienced professionals, and participation in large-scale marketing campaigns. The explicit mention of an "internal operations team" suggests a deliberate integration of creative efforts with operational execution, which is a key characteristic of efficient GTM functions.

📈 Career & Growth Analysis

Operations Career Level: This position is classified as a Designer II, typically representing an intermediate level in a design career path. It requires a solid foundation in design principles and software, coupled with 2-4 years of practical experience in applying these skills to marketing initiatives. The role is geared towards execution and translation of creative direction, with increasing responsibility for project management and cross-functional communication.

Reporting Structure: The Integrated Marketing Designer reports to the Brand Creative Director. This structure allows for clear guidance and oversight on creative strategy and execution, while also providing exposure to higher-level marketing decision-making. The designer will also work closely with various internal teams, including site/email, development, and an "internal operations team," fostering broad cross-functional exposure.

Operations Impact: The role's impact is directly tied to supporting sales growth objectives and increasing consumer lifetime value for SOREL.com. By creating effective omnichannel assets and enhancing digital reach, the designer contributes to key business metrics such as brand awareness, customer engagement, and ultimately, revenue generation. This role bridges creative output with tangible business outcomes, a hallmark of effective operations.

Growth Opportunities:

• Skill Specialization: Opportunities to deepen expertise in various design mediums (web, video, animation, AI) and specific platforms (AEM, responsive design).

• Cross-functional Leadership: Potential to lead design initiatives within specific campaigns or product launches, requiring collaboration and influence across teams.

• Strategic Contribution: As experience grows, there's potential to contribute more strategically to seasonal creative direction and marketing strategy, moving beyond pure execution.

• Brand Marketing Acumen: Develop a deeper understanding of brand strategy, consumer behavior, and marketing operations within the fashion and footwear industry.

📝 Enhancement Note: For an operations professional, understanding this growth trajectory is key. The role offers a clear path from execution to strategic contribution, with opportunities to refine process management, project coordination, and cross-functional communication skills – all vital for advancing in operations-related fields.

🌐 Work Environment

Office Type: The position is designated as a hybrid role, based out of SOREL's headquarters near Portland, Oregon. The current expectation is for employees to work onsite four days per week, with the understanding that this may be adjusted based on business needs. This model combines the benefits of in-person collaboration with remote flexibility.

Office Location(s): Headquarters near Portland, Oregon. This location is known for its vibrant creative and tech scene, offering a dynamic work environment.

Workspace Context:

• Collaborative Environment: The hybrid model and emphasis on cross-functional work suggest an environment that values both individual focus and team interaction. Designers will likely work in shared studio spaces or designated team areas when onsite.

• Operations Tools & Technology: Access to industry-standard design software (Figma, Adobe Creative Suite) and potentially other project management or collaboration tools utilized by the marketing and operations teams.

• Team Interaction: Regular interaction with the Brand Creative Director, fellow designers, site/email specialists, developers, and the internal operations team, fostering a connected and communicative workflow.

Work Schedule: Standard full-time hours (approx. 40 hours/week), with a hybrid arrangement requiring 4 days in the office. This structure allows for focused work periods and collaborative sessions, accommodating the need for both deep creative work and operational alignment.

📝 Enhancement Note: The hybrid nature of the role is significant for operations. It requires strong self-management skills and the ability to maintain productivity and communication regardless of location. The expectation of 4 days in-office suggests a company that values face-to-face collaboration for critical team functions and creative brainstorming, a common practice in operations-centric environments.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess design skills, software proficiency, and relevant experience.

• Portfolio Presentation & Technical Interview: Candidates will likely present their portfolio, discussing specific projects, design process, problem-solving approaches, and the business impact of their work. This stage will also assess proficiency in required software and understanding of design principles.

• Cross-functional/Operations Interview: An interview with members of the marketing, site/email, or internal operations teams to evaluate collaboration style, communication skills, and ability to work within established processes and deadlines.

• Hiring Manager Interview: A discussion with the Brand Creative Director to assess cultural fit, passion for the brand, and overall alignment with team and company objectives.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your multidisciplinary skills, production capabilities, and ability to solve business problems through design. Include examples of omnichannel executions.

• Showcase Process: For each project, clearly articulate the brief, your design process, challenges faced, solutions implemented, and the measurable results or impact achieved. Use storytelling to highlight your problem-solving skills.

• Highlight Operations Alignment: Emphasize projects where you successfully managed tight deadlines, collaborated with cross-functional teams (especially technical or operations teams), and delivered assets that directly supported marketing or sales goals.

• Technical Proficiency: Be prepared to discuss your technical expertise with the required software and demonstrate your understanding of web design, responsive design, and e-commerce considerations.

Challenge Preparation:

• Design Challenge: Be prepared for a design challenge that may involve creating assets for a specific campaign, adapting existing creative, or solving a hypothetical marketing problem. Focus on efficiency, brand consistency, and clear articulation of your approach.

• Time Management: Practice working under timed conditions to simulate the quick-turn deadlines mentioned in the job description.

• Stakeholder Communication: Prepare to explain your design rationale and decisions clearly and concisely, as if presenting to both creative and non-creative stakeholders, including operations personnel.

📝 Enhancement Note: For operations roles, the portfolio review is paramount. It's not just about aesthetics but about demonstrating efficiency, problem-solving, and the ability to execute under pressure. Candidates should focus on articulating the "operations" of their creative process – how they managed projects, collaborated, and achieved measurable outcomes.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (expert level), Adobe Illustrator (expert level), Adobe InDesign (expert level), Adobe Photoshop (expert level).

• Motion & Video: Adobe After Effects (expert level), Adobe Premiere (expert level).

• Presentation: Microsoft PowerPoint (expert level).

Analytics & Reporting:

• While not explicitly listed as a required tool for the designer, an understanding of how design impacts key performance indicators (KPIs) tracked through analytics platforms (e.g., Google Analytics, Adobe Analytics) is beneficial. This includes awareness of metrics like conversion rates, click-through rates, and engagement. CRM & Automation:

• Familiarity with how design assets are utilized within email marketing platforms and potentially content management systems like Adobe Experience Manager (AEM) is preferred. The role involves creating assets that are deployed through these operational systems.

📝 Enhancement Note: The explicit listing of "expert level" knowledge in Figma, Adobe Creative Suite (including motion graphics and video editing), and PowerPoint is a critical requirement. For an operations-focused role, this signifies the expectation of high efficiency and technical mastery in producing a wide range of assets with minimal support. Proficiency in these tools is foundational for seamless integration into the marketing operations workflow.

👥 Team Culture & Values

Operations Values:

• Efficiency & Productivity: A strong emphasis on navigating processes and meeting quick-turn deadlines across multiple platforms, reflecting a culture that values operational effectiveness.

• Brand Integrity: Commitment to working within seasonal brand guidelines to reinforce SOREL’s brand voice through all internal and external communications, ensuring consistency.

• Collaboration & Communication: A need to work closely with various teams (design, site/email, development, operations, international partners) and present concepts effectively, highlighting the value of open communication.

• Data-Informed Improvement: The goal to "enhance our existing creative marketing strategy with a focus on increased reach across digital channels" and "increase consumer lifetime value" suggests a value placed on data and measurable outcomes.

• Adaptability & Continuous Learning: The requirement to "broaden and enhance knowledge by keeping up to date with digital innovations and competitors" fosters a culture of adaptability and professional development.

Collaboration Style:

• Cross-functional Integration: The role necessitates close collaboration with diverse teams, including technical development and an internal operations team, requiring the ability to translate creative vision into actionable requirements for different functions.

• Feedback & Iteration: The process of presenting design concepts for approval implies a culture where feedback is given and received, leading to iterative improvements.

• Shared Ownership: Working towards common goals like brand awareness and sales growth fosters a sense of shared ownership and collective responsibility for marketing success.

📝 Enhancement Note: The emphasis on "quick turn deadlines," "cross-functional collaboration," and "enhancing strategy with increased reach" points to a team culture that is both creative and operationally focused. Professionals who thrive in environments that value efficiency, clear communication, and measurable impact will find this role appealing.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Operational Constraints: The primary challenge will be translating creative concepts into effective, producible assets that meet technical requirements, tight deadlines, and brand guidelines across multiple channels.

• Managing Multiple Platforms and Stakeholders: Effectively juggling design requests from various departments and international partners, each with potentially different needs and feedback styles.

• Keeping Pace with Digital Innovations: Continuously updating design skills and knowledge to incorporate new technologies and trends (e.g., AI, new animation techniques) into SOREL's marketing efforts.

• Translating Brand Strategy into Design Execution: Ensuring that design work consistently supports broader marketing objectives, such as increasing consumer lifetime value and brand awareness.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to master new features or advanced techniques within Figma, Adobe Creative Suite, and potentially explore new design tools.

• Omnichannel Marketing Exposure: Gaining in-depth experience in how design assets are deployed and optimized across various digital and retail touchpoints.

• Brand Strategy Immersion: Deepening understanding of SOREL's brand positioning, target audience, and the strategic rationale behind marketing campaigns.

• Operations Workflow Integration: Learning how creative production fits into the larger marketing operations pipeline, from brief to deployment and analysis.

📝 Enhancement Note: This role presents a significant opportunity for a designer to evolve into a more operationally aware creative professional. The challenges are framed not as obstacles but as catalysts for developing crucial skills in project management, cross-functional communication, and strategic design execution, all of which are highly valued in operations-centric career paths.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a broad seasonal brand creative direction into specific design executions for multiple channels. How did you ensure consistency and effectiveness?" (Focus on your process, tool usage, and understanding of brand guidelines.)

• "How do you approach managing multiple design projects with competing deadlines? Walk us through your prioritization and workflow management strategies." (Highlight your organizational skills, use of project management tools, and communication about progress.)

• "Tell us about a project where your design directly contributed to a specific business objective, such as sales growth or increased engagement. What metrics did you track, and what was the outcome?" (Prepare a case study demonstrating ROI and problem-solving.) Company & Culture Questions:

• "What excites you about the SOREL brand and its place in the footwear/apparel market? How do you see your design skills contributing to its success?" (Showcase your passion and research into the brand and industry.)

• "This role requires extensive collaboration with various teams, including an 'internal operations team.' How do you approach working with technical or operations-focused colleagues to ensure successful project delivery?" (Emphasize your communication style, ability to understand technical constraints, and collaborative spirit.)

• "How do you stay current with digital innovations and translate them into practical design solutions for a brand like SOREL?" (Demonstrate your commitment to continuous learning and industry awareness.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the problem, your role, the solution (your design), and the results (quantifiable impact).

• Highlight Operational Aspects: Emphasize efficiency, your process for managing deadlines, how you collaborated with different teams, and how your design solved a specific business problem.

• Showcase Technical Proficiency: Be ready to discuss your choice of tools and techniques and how they enabled you to execute your vision effectively and efficiently.

• Tailor to SOREL: Connect your work to SOREL's brand aesthetic and target audience. Explain how your design thinking aligns with their market position.

📝 Enhancement Note: Preparing for this interview involves showcasing not just creative talent but also a strong understanding of marketing objectives, operational processes, and the ability to deliver measurable results. Emphasizing efficiency, collaboration, and problem-solving will be key to demonstrating suitability for this role within a corporate operations context.

📌 Application Steps

To apply for this Integrated Marketing Designer position:

• Submit your application through the provided link on the Workday job portal.

• Portfolio Customization: Ensure your resume clearly links to your online portfolio. Select and curate projects within your portfolio that specifically highlight your production design skills, omnichannel execution, proficiency in required software (Figma, Adobe Creative Suite), and experience in solving business problems through design.

• Resume Optimization: Tailor your resume to emphasize keywords from the job description, such as "omnichannel," "production design," "Figma," "Adobe Creative Suite," "cross-functional collaboration," and "marketing strategy." Quantify achievements wherever possible (e.g., "Increased engagement by X% through redesigned email campaigns").

• Interview Preparation: Practice presenting your portfolio, focusing on your design process, problem-solving approach, and the business impact of your work. Be ready to discuss how you manage deadlines, collaborate with teams, and stay updated on industry trends.

• Company Research: Thoroughly research SOREL and Columbia Sportswear Company, understanding their brand, products, target audience, and recent marketing initiatives. This will enable you to articulate how your skills and passion align with their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.