Integrated Marketing Designer

📍 Job Overview

Job Title: Integrated Marketing Designer

Company: Columbia Sportswear Company

Location: Portland, Oregon, United States

Job Type: Full time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-09-11

Experience Level: 2-5 years

Remote Status: Hybrid (4 days in-office expected)

🚀 Role Summary

• Responsible for the design and production of comprehensive, omnichannel marketing assets to drive brand awareness, engagement, and sales growth for the SOREL brand.

• Translates seasonal brand creative directions into effective visual designs across digital and physical touchpoints, including website, email, paid media, and retail environments.

• Collaborates cross-functionally with internal design, site/email, development, international partners, and operations teams to ensure cohesive brand execution.

• Enhances the existing creative marketing strategy with a focus on expanding reach and impact across digital channels.

📝 Enhancement Note: While the title is "Integrated Marketing Designer," the responsibilities heavily lean into creative operations and marketing execution. The role requires a strong production design background and the ability to translate brand strategy into tangible marketing assets across various channels. The focus on "operations team" collaboration suggests an understanding of process and efficiency in creative delivery.

📈 Primary Responsibilities

• Design and produce multimedia and graphic projects for SOREL's website, email campaigns, retail displays, paid media, content development, and organic social media.

• Execute layouts and design executions that reinforce SOREL’s brand voice and seasonal creative direction across all internal and external communications.

• Develop and produce e-commerce pages, product graphics, banners (static and rich media), email marketing campaigns, retail graphics, and presentation decks.

• Create paid media assets, including light video edits and static executions, to support marketing objectives.

• Navigate and manage design processes and quick-turn deadlines across multiple platforms and mediums, including graphic design, web design, video, and animation.

• Communicate and present design concepts effectively to internal and external stakeholders for approval.

• Design in-store visual merchandising elements such as window displays, posters, and signage to align with brand campaigns.

• Translate product positioning, market research, and online marketing strategies into compelling visual designs across all creative executions.

• Maintain and enhance knowledge of digital innovations and competitor activities to inform design strategies.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can operate with a degree of operational efficiency, managing multiple projects and deadlines. The emphasis on "translating creative concepts into visual designs" and working with "internal operations team" suggests an understanding of workflow and stakeholder management within a larger GTM framework.

🎓 Skills & Qualifications

Education: Bachelor's Degree in Digital Arts, Graphic Design, or a related field.

Experience: A minimum of 2-4 years of progressive design marketing experience, either in-house or at an agency.

Required Skills:

• Multidisciplinary visual design skill set with the ability to manage multiple projects simultaneously.

• Strong production design skills, ensuring tasks are completed efficiently and accurately.

• Expert-level proficiency in Macintosh computer skills, including Figma, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects, Adobe Premiere, and Microsoft PowerPoint.

• Solid foundation in typography, layout, color theory, scale, contrast, balance, and hierarchy.

• Experience with transitions, animation, motion design, and dynamic interaction.

• Understanding of web design principles, including browser usability and cross-platform compatibility.

• Excellent visual, written, and verbal communication skills, including presentation and negotiation abilities.

• Strong work ethic, personal accountability, and a penchant for details and organization.

• Ability to prioritize tasks, communicate progress, and meet deadlines effectively.

• Experience working cross-functionally with digital marketing teams.

• Proven experience in executing digital brand campaigns. Preferred Skills:

• Footwear and/or apparel and retail industry experience.

• Responsive design and e-commerce experience within Adobe Experience Manager (AEM) and other platforms.

• Passion for fashion and the footwear/apparel industry.

📝 Enhancement Note: The extensive software requirements (Figma, Adobe Creative Suite including After Effects/Premiere) indicate a need for a designer proficient in production workflows. The mention of "cross-functionally with a digital marketing team" and "internal operations team" underscores the importance of collaboration and understanding marketing operations processes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio showcasing solutions to business problems through effective design.

• Demonstrations of how design thinking and execution have contributed to sales growth objectives and increased consumer lifetime value.

• Examples of omnichannel asset creation, illustrating consistency across various platforms (web, email, paid media, retail).

• Case studies or examples highlighting efficient workflow management and ability to meet quick-turn deadlines. Process Documentation:

• Evidence of experience in translating seasonal brand creative directions into actionable design executions.

• Examples of how design concepts were developed, iterated upon, and approved through cross-functional collaboration.

• Demonstrations of understanding and application of brand guidelines across different marketing channels.

• Showcase of work that aligns with e-commerce best practices and user experience considerations.

📝 Enhancement Note: The job description explicitly requires a portfolio that demonstrates "solution to business problems through effective design." For this role, this translates to showing how design work supports sales growth, brand awareness, and consumer engagement, emphasizing the impact of design within a marketing operations context.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Digital Graphic Designer II with 2-4 years of experience in the Portland, Oregon area, the estimated salary range is $65,000 - $85,000 annually. This estimate considers the cost of living in Portland and the specialized skill set required, including proficiency in multiple design software and cross-channel execution.

Benefits:

• Comprehensive medical, dental, and vision insurance.

• Life Insurance and Disability coverage.

• Flexible Spending Accounts (FSAs) and Health Savings Account (HSA).

• Supplemental insurance options: Accident, Critical Illness, Hospital Indemnity, and Legal Services.

• Employee Assistance Program (EAP) offering free and confidential 24/7/365 counseling services.

• Extensive wellness benefits.

• Generous employee discounts on Columbia Sportswear products.

• Substantial Time Off Program.

• 401k plan with a generous company match.

Working Hours: 40 hours per week, with expectations for hybrid work (4 days onsite).

📝 Enhancement Note: The provided benefits list is extensive and aligns with standard offerings for full-time employees at a large retail company. The salary estimate is based on typical compensation for a designer with this experience level in a major metropolitan area known for its creative industries, adjusted for the specific technical requirements.

🎯 Team & Company Context

🏢 Company Culture

Industry: Outdoor and Activewear Retail. Columbia Sportswear Company is a global leader in designing, marketing, and distributing outdoor and active lifestyle products. SOREL, as a distinct brand within the company, focuses on premium footwear.

Company Size: Large enterprise (specific numbers not provided, but aligns with publicly traded companies). This size implies structured processes, established marketing operations, and potential for cross-brand collaboration.

Founded: Columbia Sportswear Company was founded in 1938, indicating a long-standing history and deep-rooted industry presence. SOREL was established in 1962.

Team Structure:

• The role is part of the SOREL Global Brand Marketing Creative team.

• Collaboration is expected with internal design, site/email team, development, Europe/Canada partners, and the internal operations team.

• Reports to the Brand Creative Director. Methodology:

• Focus on translating seasonal brand creative directions into omnichannel assets.

• Emphasis on fostering brand awareness, increasing engagement, and supporting sales growth objectives.

• Data-driven approach to enhance creative marketing strategy with a focus on digital channel reach.

• Emphasis on quick-turn deadlines and navigating processes across multiple platforms.

Company Website: [Columbia Sportswear Company Website URL - assuming it's columbiasportswear.com, but the provided URL was to the careers portal]

📝 Enhancement Note: The context of SOREL as a brand within Columbia Sportswear suggests a blend of specialized brand focus with the operational infrastructure of a larger corporation. This implies that while creative execution is key, it must also adhere to established marketing operations frameworks and brand guidelines.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level designer (2-4 years of experience), acting as a specialist within the brand creative team. It requires strong production skills and the ability to execute designs across multiple channels, indicating a focus on operational delivery of creative assets.

Reporting Structure: The Integrated Marketing Designer reports to the Brand Creative Director, indicating a clear line of leadership and creative oversight. Collaboration extends to various internal teams, including marketing, site/email, development, and operations.

Operations Impact: The role directly impacts sales growth objectives and consumer lifetime value by creating engaging marketing assets. It plays a crucial role in maintaining and enhancing the brand's creative marketing strategy, particularly across digital channels, thereby influencing customer acquisition and retention through effective visual communication.

Growth Opportunities:

• Skill Specialization: Deepen expertise in motion design, animation, AI-driven design tools, and specific e-commerce platforms like AEM.

• Brand Leadership: Potential to take on more ownership of specific campaign creative development or lead smaller design initiatives.

• Cross-Functional Exposure: Gain broader understanding of marketing operations, digital marketing strategies, and international market nuances through collaboration.

• Career Progression: Potential to advance to Senior Integrated Marketing Designer, Art Director, or specialized roles within the broader Columbia Sportswear creative or marketing departments.

📝 Enhancement Note: The role offers a clear path for a designer to grow within a structured corporate environment. The emphasis on "operations team" collaboration and "sales growth objectives" suggests that growth will involve not just creative skill but also an understanding of how design functions within a broader marketing and business operations framework.

🌐 Work Environment

Office Type: Hybrid role, with an expectation of working onsite four days per week at their headquarters near Portland, Oregon. This indicates a collaborative office environment designed for team interaction and project work.

Office Location(s): Headquarters near Portland, Oregon. This location is known for its creative industry presence.

Workspace Context:

• The role operates within the SOREL Global Brand Marketing Creative team, suggesting a dynamic and creative atmosphere.

• Collaboration with various internal teams (design, site/email, development, operations) implies a highly interactive workspace.

• Access to necessary design tools and technology is a given, with specific software listed as requirements.

• Opportunities for team interaction and brainstorming are inherent in a hybrid, collaborative setup.

Work Schedule: Standard full-time hours (approximately 40 hours per week) with a hybrid arrangement. The role requires navigating quick-turn deadlines, suggesting a need for efficient time management within the work schedule.

📝 Enhancement Note: The hybrid model with a strong emphasis on in-office days suggests the company values in-person collaboration for creative roles. This environment is conducive to the rapid iteration and cross-functional feedback loops often required in marketing operations and creative production.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess design skills, software proficiency, and relevant experience.

• Creative Assessment: A potential design challenge or portfolio review session focusing on problem-solving through design, understanding of brand voice, and execution across multiple channels. This may involve presenting how you would translate a given creative brief into various marketing assets.

• Cross-functional Interviews: Discussions with team members from design, marketing, and potentially operations to evaluate collaboration style, communication skills, and ability to work within established processes.

• Final Interview: Meeting with the Brand Creative Director to discuss overall fit, strategic thinking, and alignment with SOREL's brand vision.

Portfolio Review Tips:

• Showcase Omnichannel Execution: Include examples of how you've designed assets for web, email, paid media, and retail, demonstrating consistency and adaptability.

• Highlight Problem-Solving: Select projects where you can articulate the business problem, your design approach, and the measurable impact of your work (e.g., increased engagement, sales support).

• Demonstrate Production Proficiency: Include examples that showcase your mastery of Figma, Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects, Premiere), and your ability to meet tight deadlines.

• Tailor to SOREL: If possible, include work that reflects an understanding of the fashion, footwear, or outdoor lifestyle industry. Articulate how your designs align with brand voice and strategy.

• Include Process: Briefly explain your design process for key projects, emphasizing collaboration and iteration.

Challenge Preparation:

• Brief Analysis: If given a design challenge, thoroughly analyze the brief, target audience, and objectives.

• Brand Alignment: Consider SOREL's brand identity, tone, and visual language when developing your solution.

• Channel Considerations: Think about how your design will translate across different platforms (mobile vs. desktop, static vs. motion).

• Concise Presentation: Prepare to articulate your design choices, rationale, and expected impact clearly and concisely.

📝 Enhancement Note: The explicit requirement for a portfolio and the emphasis on "solution to business problems through effective design" means candidates should prepare to not just show pretty pictures, but to explain the strategic thinking and operational execution behind their creative work.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (expert level), Adobe Illustrator, Adobe InDesign, Adobe Photoshop.

• Motion Graphics & Video: Adobe After Effects, Adobe Premiere.

• Presentation: Microsoft PowerPoint.

Analytics & Reporting:

• While not explicitly listed as a requirement for the designer, familiarity with how design impacts analytics (e.g., A/B testing results, conversion rates on web pages/emails) would be beneficial. Understanding of analytics dashboards used by marketing teams would be a plus. CRM & Automation:

• Experience with e-commerce platforms, particularly Adobe Experience Manager (AEM), is a strong preference, indicating familiarity with content management systems used in marketing operations.

📝 Enhancement Note: The extensive list of required software, particularly Figma and the full Adobe Creative Suite, highlights the technical demands of this role. Proficiency in these tools is essential for efficient production and execution of integrated marketing campaigns.

👥 Team Culture & Values

Operations Values:

• Brand Voice & Consistency: Upholding SOREL's brand voice and ensuring creative consistency across all marketing touchpoints.

• Efficiency & Timeliness: Navigating quick-turn deadlines and managing multiple projects efficiently is paramount.

• Collaboration: Working effectively with cross-functional teams, including internal operations, to bring creative concepts to life.

• Data-Informed Creativity: Enhancing marketing strategy with a focus on digital channel reach, suggesting an appreciation for how design contributes to measurable outcomes.

• Passion for Fashion/Footwear: A genuine interest in the industry is valued, fostering a more engaged and innovative team member.

Collaboration Style:

• Cross-Functional Integration: Actively collaborates with design, site/email, development, international partners, and the internal operations team.

• Process-Oriented: Navigates established processes and quick-turn deadlines, indicating an ability to adapt to structured workflows.

• Feedback Exchange: Expected to communicate and present design concepts for approval, implying a culture of constructive feedback and iteration.

• Shared Goals: Works towards shared objectives of brand awareness, engagement, and sales growth.

📝 Enhancement Note: The emphasis on "internal operations team" collaboration suggests that the company values designers who understand and can work within established operational frameworks to deliver creative efficiently.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Guidelines: Consistently interpreting and applying seasonal brand creative directions while ensuring designs are effective and engaging across diverse channels.

• Managing Multiple Projects & Deadlines: Juggling various design requests from different teams under tight turnaround times, requiring strong prioritization and time management.

• Adapting to Evolving Digital Trends: Staying current with digital innovations, AI, and competitor activities to keep SOREL's marketing fresh and impactful.

• Cross-Functional Communication: Effectively translating design concepts and requirements to non-design stakeholders, ensuring clear understanding and alignment.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities to deepen skills in After Effects, Premiere, Figma, and potentially AEM.

• Industry Exposure: Learning about the footwear and apparel industry, consumer behavior, and retail marketing strategies through hands-on experience.

• Brand Strategy Immersion: Gaining a deeper understanding of SOREL's brand positioning and marketing objectives.

• Cross-Departmental Insight: Learning from marketing, e-commerce, and operations teams to understand the broader business context of design execution.

📝 Enhancement Note: The challenges highlight the operational demands of a creative role in a fast-paced retail environment. Growth opportunities are geared towards expanding both creative and operational skill sets within the marketing function.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a seasonal brand creative direction into assets for multiple channels. How did you ensure consistency and effectiveness?" (Focus on process, tool usage, and outcome.)

• "How do you prioritize design tasks when working with multiple stakeholders and tight deadlines? Provide an example." (Highlight time management, communication, and prioritization skills.)

• "Walk us through a project in your portfolio that successfully solved a business problem. What was the challenge, your approach, and the result?" (Prepare to detail problem-solving, design rationale, and impact.) Company & Culture Questions:

• "What interests you about the SOREL brand and the fashion/footwear industry?" (Show genuine passion and industry awareness.)

• "How do you approach collaboration with teams outside of creative, such as marketing operations or development?" (Emphasize communication, understanding of different perspectives, and teamwork.)

• "Describe your experience working with brand guidelines. How do you ensure adherence while still delivering fresh creative?" (Demonstrate understanding of brand integrity and creative execution.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to clearly showcase your best work, highlighting projects relevant to omnichannel marketing, e-commerce, and paid media.

• Tell the Story: For each selected project, clearly articulate the objective, your role, the creative process, the tools used, and the measurable results or business impact.

• Demonstrate Technical Proficiency: Be ready to discuss your use of Figma, Adobe Creative Suite (especially After Effects/Premiere), and any e-commerce platform experience.

• Focus on Problem-Solving: Frame your portfolio pieces as solutions to specific marketing or business challenges, not just aesthetic exercises.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design talent, but also an understanding of how design functions within a marketing and business operations context, emphasizing efficiency, collaboration, and measurable impact.

📌 Application Steps

To apply for this Integrated Marketing Designer position:

• Submit your application through the provided link on the Columbia Sportswear Company careers portal.

• Portfolio Customization: Ensure your resume includes a direct link to your online portfolio. Tailor your portfolio to highlight omnichannel design examples, e-commerce assets, and any work demonstrating your ability to solve business problems through design.

• Resume Optimization: Clearly articulate your 2-4 years of progressive design marketing experience, emphasizing proficiency in Figma and the Adobe Creative Suite (Illustrator, InDesign, Photoshop, After Effects, Premiere). Quantify achievements where possible.

• Interview Preparation: Practice presenting your portfolio, focusing on your design process, problem-solving skills, and the impact of your work. Be ready to discuss your experience with brand guidelines and cross-functional collaboration.

• Company Research: Familiarize yourself with the SOREL brand, its target audience, and recent marketing campaigns. Understand Columbia Sportswear Company's broader mission and values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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