HealthTech UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: HealthTech UI/UX & Brand Designer (100% Remote) (m/f/d)

Company: EWOR GmbH

Location: Sofia, Bulgaria (Remote)

Job Type: FULL_TIME

Category: Operations (Startup Incubation & Growth)

Date Posted: 2026-08-21

Experience Level: Mid-Level (2-5 years)

Remote Status: 100% Remote

🚀 Role Summary

• This unique role is centered around incubating and scaling a HealthTech startup, requiring a blend of UI/UX design, brand strategy, and entrepreneurial drive.

• The position involves direct employment with EWOR GmbH, offering a salary while the founder builds their venture, or the option for significant seed funding.

• Success hinges on achieving product-market fit and scaling the startup to over €100M in revenue with expert guidance from serial entrepreneurs.

• Candidates will engage in intensive personal development, focusing on goal setting, time management, and energy management, crucial for startup operations.

📝 Enhancement Note: This is not a traditional UI/UX or Brand Designer role. The core of the position is to build and lead a startup within the HealthTech sector. The UI/UX and Brand Design skills are foundational to this entrepreneurial endeavor, focusing on product viability and market positioning rather than solely design execution for an existing company. The "operations" aspect is derived from the startup lifecycle management, business scaling, and cross-functional leadership required.

📈 Primary Responsibilities

• Startup Incubation & Ownership: Take full ownership of conceptualizing, building, and scaling a HealthTech startup from inception.

• Product Design & Iteration: Lead the UI/UX design process, ensuring a user-centric approach to product development and iterating based on market feedback to achieve product-market fit.

• Brand Strategy & Development: Develop and implement a compelling brand identity and strategy that resonates with the target market and supports long-term business growth.

• Business Scaling & Operations: Contribute to building essential business functions, including developing sales force strategies and marketing engines, to drive revenue growth.

• Founder Development: Participate in a tailored personal development program focused on enhancing goal setting, time management, and energy management, guided by experienced unicorn founders.

• Team Building & Network Leverage: Utilize EWOR's extensive network to hire top talent and build a high-performing startup team.

• Funding & Investor Relations: Prepare the startup for significant funding rounds, leveraging EWOR's coaching and network to secure investments.

📝 Enhancement Note: The responsibilities emphasize entrepreneurial leadership and business building, with UI/UX and Brand Design serving as critical functional areas within this broader scope. The role requires a founder mindset, not just a service provider.

🎓 Skills & Qualifications

Education:

• Bachelor's or Master's degree in Design, Business, Computer Science, or a related field.

• Equivalent practical experience in entrepreneurship or startup leadership will be strongly considered. Experience:

• 2-5 years of experience in UI/UX design, brand development, product management, or a related creative field.

• Demonstrated experience or a strong aptitude for entrepreneurship, startup ideation, or leading new ventures. Required Skills:

• UI/UX Design: Proficiency in user research, wireframing, prototyping, and creating intuitive user interfaces for digital products.

• Brand Design: Expertise in developing brand identities, visual systems, and brand messaging that align with business objectives.

• Product Strategy: Ability to translate market needs and business goals into a coherent product vision and roadmap.

• Entrepreneurial Mindset: Proactive, self-driven, and resilient with a strong desire to build and scale a business from the ground up.

• Communication Skills: Excellent command of English, both written and verbal, for effective collaboration and presentation.

Preferred Skills:

• Experience in the HealthTech sector or a strong understanding of its unique challenges and opportunities.

• Familiarity with startup methodologies (e.g., Lean Startup, Agile).

• Business acumen with an understanding of market analysis, financial modeling, and go-to-market strategies.

• Experience with data analysis to inform design and product decisions.

• Ability to manage multiple priorities and thrive in a fast-paced, dynamic environment.

📝 Enhancement Note: While UI/UX and Brand Design are listed as the primary skills, the job description heavily implies a need for entrepreneurial capabilities, strategic thinking, and leadership potential. Candidates should highlight any experience in building products, leading initiatives, or demonstrating a founder's mentality.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 significant projects demonstrating end-to-end UI/UX design and brand development expertise.

• For each project, clearly articulate the problem statement, your role, the design process undertaken, key decisions made, and the measurable outcomes or impact.

• Include examples of user research, wireframes, interactive prototypes, and final visual designs.

• Present a strong brand strategy component, including logo design, color palettes, typography, and brand guidelines.

• Highlight any experience in product-market-fit validation or early-stage product iteration. Process Documentation:

• Clearly outline your design process for UI/UX projects, detailing phases from discovery and ideation to testing and implementation.

• Demonstrate your approach to brand strategy development, including market analysis, target audience definition, and brand positioning.

• Be prepared to discuss how you've used data and user feedback to iterate on designs and improve product performance.

• Showcase your understanding of how design processes integrate with broader business operations, such as product development sprints and marketing campaign launches.

📝 Enhancement Note: The portfolio should emphasize not just design execution but also strategic thinking, problem-solving, and the ability to drive tangible business results through design. Given the startup focus, demonstrating adaptability and a results-oriented approach is key.

💵 Compensation & Benefits

Salary Range:

• Estimated Annual Salary: €40,000 - €70,000 (Gross) for the initial employment period while building the startup.

• Alternative Funding: Option for up to €500,000 in seed funding instead of a salary.

Benefits:

• Salary: Competitive salary provided by EWOR GmbH during the startup incubation phase.

• Funding: Access to significant seed funding (up to €500k) to launch and grow the startup.

• Mentorship: Weekly 1:1 sparring sessions with unicorn founders and serial entrepreneurs.

• Community Access: Membership in a curated community of top-tier founders, investors, and industry professionals.

• Hiring Support: Assistance in recruiting key talent through EWOR's extensive network of over 50,000 professionals.

• Coaching & Development: Intensive coaching and a customized personal development program focused on leadership and operational efficiency.

• Distribution Support: Guidance and resources to achieve product-market fit and establish sales/marketing operations.

• Funding Support: A clear pathway and support to secure multi-million euro funding rounds post-incubation.

Working Hours:

• Approximately 40 hours per week, with the understanding that startup environments often demand flexibility and dedication beyond standard hours.

📝 Enhancement Note: The compensation structure is highly unconventional, blending employment with entrepreneurial opportunity. The salary is a baseline for the initial phase, with the primary value proposition being the potential for significant equity and funding in a high-growth startup. Salary estimates are based on mid-level design roles in Europe with added entrepreneurial risk/reward factors, adjusted for the unique EWOR model.

🎯 Team & Company Context

🏢 Company Culture

Industry: Venture Capital, Startup Incubation, HealthTech. EWOR GmbH operates at the intersection of venture building and technology innovation, with a specific focus on incubating HealthTech startups.

Company Size: EWOR GmbH itself is likely a lean, agile organization focused on supporting its portfolio of founders. The "team" in a broader sense includes the founders they support and their network.

Founded: EWOR GmbH is associated with serial entrepreneurs who have a track record of building successful, high-value companies (e.g., Adjust, SumUp). This indicates a culture driven by innovation, speed, and achieving significant scale.

Team Structure:

• Incubation Team: Founders are directly supported by EWOR's core team of experienced entrepreneurs and operational experts.

• Founder Community: A vast network of fellow founders, investors, and industry professionals forms a collaborative ecosystem.

• Reporting: Founders report progress and challenges directly to their EWOR mentors/partners, fostering direct and transparent communication.

• Cross-functional Collaboration: The role necessitates collaboration with potential co-founders, early hires, mentors, and investors, requiring strong interpersonal and leadership skills.

Methodology:

• Lean & Agile Startup Building: Emphasis on rapid iteration, validation, and adaptation to market feedback.

• Data-Driven Decision Making: Utilizing metrics and insights to guide product development, marketing, and sales strategies.

• Founder-Centric Support: A highly personalized approach to coaching and development, tailored to the individual founder and their venture.

• Network Leverage: Strategic use of EWOR's extensive network for talent acquisition, partnerships, and funding.

Company Website: https://ewor.com/

📝 Enhancement Note: The culture is intensely entrepreneurial, results-oriented, and highly supportive, driven by individuals with proven track records in building billion-dollar companies. It's a high-stakes, high-reward environment focused on rapid growth and innovation.

📈 Career & Growth Analysis

Operations Career Level: This role represents a unique "Founder/CEO" track within an incubation program, rather than a traditional operations role. The individual will be responsible for the entire operational, strategic, and financial trajectory of a new HealthTech company.

Reporting Structure: The founder will report directly to EWOR GmbH's partners and mentors, receiving intensive guidance and oversight.

Operations Impact: The founder's decisions will directly shape the operational framework, product strategy, market approach, and ultimate success or failure of the HealthTech startup. The impact is on creating a new business entity and driving its growth toward significant revenue and valuation milestones.

Growth Opportunities:

• Startup Leadership: Unparalleled opportunity to step into a CEO/Founder role, gaining comprehensive experience in all facets of building and scaling a company.

• Skill Specialization: Deepen expertise in UI/UX and Brand Design while developing critical business leadership, strategic planning, and fundraising skills.

• Entrepreneurial Network: Build invaluable connections with industry leaders, investors, and a cohort of ambitious founders.

• Financial Upside: Potential for significant personal financial rewards through equity in a successful startup.

• Personal Development: Intensive coaching tailored to enhance leadership capabilities, resilience, and operational effectiveness.

📝 Enhancement Note: This is a high-potential, high-risk career path. Success means building a major company; failure means the incubation period ends. The growth is exponential, moving from designer to founder/CEO with significant operational responsibility.

🌐 Work Environment

Office Type: 100% Remote. This role is designed for individuals who can work autonomously and effectively from any location within the specified regions (Europe or Americas).

Office Location(s): While the company is EWOR GmbH (likely German-based), the role is remote and open to candidates located in Europe or the Americas. The specific location of the founder's remote setup is flexible.

Workspace Context:

• Autonomy: Requires a self-disciplined and organized remote work setup.

• Digital Collaboration: Heavy reliance on digital tools for communication, collaboration, and project management.

• Mentorship Access: Regular virtual interactions with EWOR partners and mentors.

• Community Engagement: Virtual participation in founder meetups, workshops, and networking events.

Work Schedule:

• While approximately 40 hours per week are standard, the demands of building a startup mean work hours will likely be irregular and can extend beyond typical business hours, including evenings and weekends, especially during critical phases like product launches or funding rounds.

📝 Enhancement Note: The remote nature demands strong self-management, proactive communication, and comfort with digital collaboration tools. The flexibility is high, but the commitment required is equally significant.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, portfolio, and resume to assess design skills, entrepreneurial drive, and alignment with EWOR's vision.

• Founder Fit Assessment: Interviews focused on your entrepreneurial vision, risk tolerance, leadership potential, and understanding of the HealthTech market. Expect deep dives into your motivation for building a startup.

• Design & Strategy Challenge: A potential assignment or case study to evaluate your UI/UX and brand strategy approach to a HealthTech problem. This may involve presenting a solution.

• Mentorship & Partnership Discussions: Meetings with EWOR partners and potential mentors to discuss your startup idea (if you have one) or areas of interest within HealthTech, and how their support would be leveraged.

• Final Evaluation: Assessment of overall fit, potential for success, and commitment to the demanding founder journey.

Portfolio Review Tips:

• Highlight Entrepreneurial Projects: If you have any personal projects, hackathon entries, or past startup attempts, feature them prominently.

• Showcase Problem-Solving: Emphasize how your design solutions addressed specific user needs or business challenges, especially in a nascent product context.

• Demonstrate Brand Vision: Clearly articulate your strategic thinking behind brand development and how it supports market positioning.

• Quantify Impact: Wherever possible, use data to show the results of your design work (e.g., conversion rates, user engagement improvements, adoption metrics).

• Tell a Story: Structure your portfolio presentations to narrate the journey from problem to solution, highlighting your thought process and decision-making.

Challenge Preparation:

• HealthTech Market Research: Understand current trends, challenges, and opportunities in the HealthTech space.

• Startup Fundamentals: Brush up on concepts like product-market fit, lean startup methodology, customer acquisition cost (CAC), and lifetime value (LTV).

• Business Model Canvas: Be prepared to articulate a potential business model for a HealthTech startup.

• Pitching Skills: Practice articulating your vision, value proposition, and growth strategy concisely.

📝 Enhancement Note: The application process is designed to identify future founders, not just designers. Be ready to demonstrate a founder's mindset, strategic vision, and resilience, in addition to your design capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma, Sketch, Adobe Creative Suite (Illustrator, Photoshop, InDesign). Proficiency in at least one primary UI/UX tool is essential.

• Prototyping Tools: InVision, Marvel, Figma's prototyping features.

• Collaboration Platforms: Slack, Microsoft Teams, Zoom for remote communication and team interaction.

• Project Management Tools: Jira, Asana, Trello, Monday.com for organizing tasks and workflows.

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics (for understanding user behavior on digital products).

• Product Analytics: Mixpanel, Amplitude (for in-depth user behavior analysis within applications).

• Dashboarding Tools: Tableau, Power BI, Looker (for visualizing data and performance metrics).

CRM & Automation:

• CRM Systems: Salesforce, HubSpot (understanding their role in customer management and sales operations).

• Marketing Automation: HubSpot, Marketo, Mailchimp (awareness of their function in customer engagement).

• Integration Tools: Zapier, Make (formerly Integromat) (understanding how to connect different software applications).

📝 Enhancement Note: While specific tools may vary, the expectation is a strong command of industry-standard design tools and a foundational understanding of how various business and analytics tools support startup operations and growth. Adaptability to new technologies is key.

👥 Team Culture & Values

Operations Values:

• Entrepreneurial Spirit: A relentless drive to build, innovate, and overcome challenges.

• Excellence & Ambition: Striving for significant impact, aiming for €1B+ company valuations.

• Collaboration & Community: Fostering a supportive ecosystem where founders share knowledge and help each other succeed.

• Data-Driven Approach: Using insights and metrics to inform strategic decisions and measure progress.

• Resilience & Adaptability: The ability to navigate uncertainty, learn from failures, and pivot when necessary.

Collaboration Style:

• Mentorship-Driven: Openness to receiving and acting on guidance from experienced entrepreneurs and investors.

• Peer-to-Peer Learning: Active participation in the founder community, sharing experiences and best practices.

• Cross-Functional Integration: Working seamlessly with potential future team members, EWOR staff, and external advisors.

• Transparent Communication: Maintaining open and honest dialogue about progress, challenges, and needs.

📝 Enhancement Note: The culture values individuals who are not only skilled but also possess the mindset and drive of a founder – someone who takes initiative, embraces challenges, and is committed to ambitious goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Startup Uncertainty: Navigating the inherent risks and unpredictability of building a new venture from scratch.

• Achieving Product-Market Fit: The difficult but critical task of aligning a product with market demand.

• Scaling Operations: Building robust sales, marketing, and operational infrastructure to support rapid growth.

• Securing Funding: The competitive and demanding process of raising capital from investors.

• Balancing Design with Business: Juggling creative responsibilities with the broader strategic and operational demands of a CEO role.

Learning & Development Opportunities:

• Founder Bootcamp: Intensive, hands-on learning in all aspects of startup leadership, from strategy and finance to sales and team building.

• Expert Mentorship: Direct access to seasoned entrepreneurs who can provide invaluable guidance and insights.

• Industry Exposure: Deep immersion in the HealthTech sector and the broader startup ecosystem.

• Networking: Building a powerful professional network that can support future endeavors.

• Skill Augmentation: Developing crucial business skills that complement and enhance design expertise.

📝 Enhancement Note: The challenges are significant but are framed as opportunities for immense growth. EWOR provides a structured environment to tackle these challenges with expert support, aiming to accelerate the founder's development and the startup's success.

💡 Interview Preparation

Strategy Questions:

• "Describe your vision for a HealthTech startup and how your UI/UX and brand design skills would be critical to its success."

• "How would you approach validating a new HealthTech product idea and iterating towards product-market fit?"

• "Outline a strategy for building a sales and marketing engine for a HealthTech startup in its early stages."

• "What are the key operational challenges you anticipate in building a HealthTech company, and how would you address them?" Company & Culture Questions:

• "Why EWOR GmbH, and what specifically about our incubation model appeals to you as an entrepreneur?"

• "How do you envision leveraging our network and mentorship to build your startup?"

• "Describe your experience working in fast-paced, high-pressure environments. How do you manage stress and maintain focus?"

• "What are your personal goals for this program, beyond building a successful company?" Portfolio Presentation Strategy:

• Focus on Impact: For each project, clearly state the problem, your solution, and the measurable outcome or business impact.

• Showcase Strategic Thinking: Explain the "why" behind your design and brand decisions, linking them to business objectives.

• Demonstrate Adaptability: If possible, show examples of how you iterated on designs based on feedback or changing requirements.

• Emphasize Founder Potential: Frame your portfolio as evidence of your ability to identify opportunities, solve problems, and drive projects to completion with a business-oriented mindset.

• Prepare for Q&A: Be ready to answer detailed questions about your process, decisions, and potential startup ideas.

📝 Enhancement Note: Be prepared to demonstrate not just design proficiency but also a founder's mindset, strategic vision, and a deep understanding of business building principles, particularly within the HealthTech context.

📌 Application Steps

To apply for this unique HealthTech founder opportunity:

• Submit your application: Complete the application form on the EWOR GmbH Teamtailor portal.

• Curate Your Portfolio: Ensure your portfolio prominently features projects showcasing UI/UX design, brand strategy, and any entrepreneurial initiatives. Tailor your case studies to highlight problem-solving, strategic thinking, and measurable business impact.

• Optimize Your Resume: Highlight relevant design experience, any leadership roles, entrepreneurial endeavors, and your understanding of startup methodologies. Quantify achievements where possible.

• Prepare Your Pitch: Be ready to articulate your vision for a HealthTech startup, your motivation for entrepreneurship, and how you plan to leverage EWOR's resources. Practice presenting your portfolio and answering strategy-focused questions.

• Research EWOR & HealthTech: Understand EWOR's model, their successful founders, and current trends/challenges in the HealthTech industry. This will enable you to tailor your application and responses effectively.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.