HealthTech UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: HealthTech UI/UX & Brand Designer

Company: EWOR GmbH

Location: Philadelphia, Pennsylvania, United States (100% Remote)

Job Type: Full-time

Category: Design / Operations (GTM Enablement)

Date Posted: 2026-09-18

Experience Level: 5-10 Years

Remote Status: Remote Solely

🚀 Role Summary

• This role is pivotal in leading and executing novel 0-to-1 initiatives within the cutting-edge HealthTech sector, demanding a strong blend of UI/UX design expertise and brand strategy.

• You will be instrumental in translating high-level strategic visions into tangible execution roadmaps, driving the rapid implementation of products from prototype to production.

• The position requires architectural thinking for scalable solutions and the ability to drive critical milestones to position new initiatives for significant growth and potential spin-offs.

• A high-agency builder mindset with proven domain expertise and a commitment to extreme end-to-end ownership is essential for success in this fast-paced environment.

📝 Enhancement Note: While the core role is UI/UX and Brand Design, the emphasis on "0-to-1 initiatives," "execution roadmaps," "scalable solutions," and "driving critical milestones" indicates a strong component of Go-to-Market (GTM) operations enablement. This role will likely involve operationalizing design and brand strategy to ensure successful product launches and market traction, making it relevant for operations professionals with a design background or designers with a strong operational mindset. The remote nature for candidates in Europe or the Americas suggests a global, asynchronous collaboration approach.

📈 Primary Responsibilities

• Lead the design and execution of core 0-to-1 initiatives within the HealthTech domain, ensuring innovative and user-centric solutions.

• Translate high-level strategic visions and business objectives into concrete, actionable design and brand execution roadmaps.

• Drive the rapid implementation of product features and brand assets from initial prototype through to production-ready stages.

• Architect scalable and robust design systems and brand frameworks that support rapid growth and future expansion.

• Drive critical milestones for new initiatives, focusing on market validation, user acquisition, and positioning for potential spin-offs or institutional backing.

• Collaborate closely with a world-class team of engineers, researchers, and commercial leaders to ensure seamless integration of design and brand into product development.

• Champion a builder mindset, taking extreme end-to-end ownership of design and brand initiatives from conception to successful launch.

• Develop and maintain strong verbal and written communication in English to articulate design concepts, strategies, and progress to stakeholders.

📝 Enhancement Note: The responsibilities highlight a proactive, entrepreneurial approach to design and brand. The emphasis on "0-to-1," "roadmaps," "scalable solutions," and "driving critical milestones" suggests that the successful candidate will be heavily involved in the operational aspects of bringing new HealthTech ventures to market, bridging the gap between creative vision and execution.

🎓 Skills & Qualifications

Education:

• Bachelor's or Master's degree in Graphic Design, Human-Computer Interaction, Interaction Design, or a related field, or equivalent practical experience. Experience:

• 5-10 years of professional experience in UI/UX design and brand development, with a significant portion focused on product design and strategy.

• Proven experience leading design initiatives from concept to launch, ideally within a startup or fast-paced technology environment.

• Demonstrated experience in translating complex strategic objectives into intuitive and visually compelling user experiences and brand identities. Required Skills:

• UI/UX Design: Expertise in user research, wireframing, prototyping, interaction design, and usability testing. Proficiency with design tools such as Figma, Sketch, Adobe XD, or similar.

• Brand Design: Strong understanding of brand strategy, visual identity development, brand guidelines, and their application across digital platforms.

• HealthTech Domain Knowledge: Familiarity with the unique challenges, regulations, and user needs within the healthcare technology sector.

• Strategic Vision Translation: Ability to interpret high-level business goals and translate them into concrete, actionable design and brand strategies.

• Product Roadmap Development: Experience contributing to or leading the development of product roadmaps from a design and brand perspective.

• Prototyping & Iteration: Skill in creating interactive prototypes and iterating based on user feedback and technical constraints.

• Scalable Solutions Design: Experience designing systems and assets that can scale effectively with business growth.

• Communication Proficiency: Excellent verbal and written English communication skills, with the ability to present ideas clearly and persuasively to diverse audiences.

• Builder Mindset & Ownership: A proactive, hands-on approach with a demonstrated ability and desire to take extreme end-to-end ownership of projects.

Preferred Skills:

• Experience in a 0-to-1 product development environment or startup.

• Familiarity with agile development methodologies.

• Experience with design system implementation and management.

• Understanding of front-end development principles (HTML, CSS, JavaScript) to facilitate collaboration with engineers.

• Experience working in a fully remote team environment.

📝 Enhancement Note: The "5-10 years" experience level, coupled with the "0-to-1 initiatives" and "extreme end-to-end ownership" requirements, suggests this role is for a seasoned professional who can operate with significant autonomy, akin to a design lead or principal designer within a startup context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a strong track record in UI/UX design and brand development, with a particular emphasis on product launches and growth phases.

• Case studies demonstrating the ability to translate strategic objectives into tangible design solutions that achieved measurable business outcomes.

• Examples of complex problem-solving in design, illustrating the user-centered approach and iterative design process.

• Visual representation of brand identity development and its application across various digital touchpoints.

• Documentation of your role in developing and executing product roadmaps, highlighting how design contributed to strategic milestones. Process Documentation:

• Showcase examples of your process for user research, ideation, wireframing, prototyping, and user testing.

• Demonstrate your approach to developing and maintaining brand guidelines and ensuring brand consistency across a product.

• Illustrate how you have architected scalable design systems or frameworks to support product evolution.

• Provide evidence of your contribution to translating strategic vision into actionable design execution plans.

📝 Enhancement Note: Given the "0-to-1" and "high-growth environment" aspects of the role, the hiring team will likely be looking for evidence of rapid iteration, adaptability, and the ability to build foundational design and brand systems from scratch. The portfolio should emphasize impact and ownership rather than just aesthetic execution.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: $120,000 - $170,000 USD per year.

• Methodology: This estimate is based on industry benchmarks for experienced UI/UX and Brand Designers with 5-10 years of experience in the US market, particularly in roles requiring significant autonomy and strategic input (0-to-1 initiatives). Factors considered include the fully remote nature, the company's backing by serial entrepreneurs, and the inclusion of equity upside, which often commands a higher base salary. This range can vary based on specific location within the Americas, candidate experience, and the final negotiation.

Benefits:

• Competitive Compensation: A strong base salary designed to attract top talent.

• Equity Upside: Significant potential for financial reward through company stock options or equity grants, reflecting the entrepreneurial nature of the role.

• Maximum Ownership: The opportunity to have complete autonomy and influence over systems, strategy, and execution without corporate bureaucracy.

• High-Growth Environment: A focused and dynamic work setting aimed at achieving rapid market validation and scalable traction.

• HealthTech Focus: Opportunity to work on cutting-edge initiatives in a rapidly evolving and impactful industry.

• Global Remote Work: Flexibility to work from anywhere within Europe or the Americas.

Working Hours:

• Standard full-time commitment, estimated at 40 hours per week.

• The fully remote nature and global team structure may allow for some flexibility in scheduling, but strong asynchronous communication skills and availability for key collaboration times will be essential.

📝 Enhancement Note: The salary range is an estimation based on US market data and the information provided. It's crucial for candidates to research local market rates if they are outside the US but within the specified regions. The "Equity Upside" and "Maximum Ownership" are highlighted as significant benefits, underscoring the entrepreneurial and high-impact nature of this role.

🎯 Team & Company Context

🏢 Company Culture

Industry: HealthTech, Technology, Venture Building. EWOR GmbH is positioned at the intersection of advanced technology and healthcare, aiming to disrupt and innovate within this critical sector. The company's model involves launching and scaling new ventures, suggesting a dynamic and entrepreneurial ecosystem.

Company Size: While not explicitly stated, the description of launching "cutting-edge new initiatives" and being "backed and led by serial entrepreneurs" suggests a lean, agile, and rapidly growing startup environment, likely ranging from a few dozen to a few hundred employees, with potential for rapid scaling.

Founded: The company's focus on launching new initiatives implies a relatively young or newly structured department, built upon the experience of its founders. The founders' backgrounds (Adjust, SumUp) indicate a strong foundation in building successful tech ventures.

Team Structure:

• The role reports directly to the "department founder," indicating a flat hierarchy within this specific initiative.

• Collaboration will occur with an "elite team" comprising world-class engineers, researchers, and commercial leaders, suggesting a highly specialized and experienced cross-functional group.

• The emphasis on "maximum ownership" and "no corporate red tape" points to a culture of autonomy and direct contribution, where individual impact is highly valued. Methodology:

• Data-Driven Execution: The focus on "strong market validation and scalable traction" suggests decisions are based on data and performance metrics.

• Agile Development & Iteration: The mention of "rapid implementation from prototype to production" and "fast execution" implies an agile and iterative approach to product development.

• Entrepreneurial Spirit: A culture that values good ideas, fast execution, and end-to-end ownership, mirroring the environment of successful startups.

Company Website: https://ewor.com/ (Inferred from company name and domain)

📝 Enhancement Note: The company culture is clearly defined as entrepreneurial, fast-paced, and ownership-driven, with a strong emphasis on execution and impact, especially within the HealthTech sector.

📈 Career & Growth Analysis

Operations Career Level: This role represents a senior-level position within the design and brand function, operating with a high degree of autonomy. It's akin to a Lead Designer or Principal Designer with a strategic mandate to build and scale new ventures from the ground up. The "0-to-1" aspect means the candidate will be instrumental in defining the initial design and brand operations.

Reporting Structure: You will report directly to the department founder, who is an experienced serial entrepreneur. This provides a direct line of communication and mentorship from a seasoned leader in building successful tech companies.

Operations Impact: The role's impact is significant, as it directly influences the market success and scalability of new HealthTech initiatives. By translating strategic vision into tangible design and brand execution, you will shape the user experience, brand perception, and ultimately, the traction and potential spin-off success of these ventures. This is a critical GTM enablement function.

Growth Opportunities:

• Foundational Role: Opportunity to build and shape the design and brand function for new ventures from their inception, creating a lasting impact.

• Entrepreneurial Skill Development: Direct exposure to venture building, strategy, and execution alongside experienced founders, fostering significant personal and professional growth.

• Leadership Potential: The "maximum ownership" and "elite team" environment provides a platform to develop leadership skills and potentially lead future design and brand teams.

• Skill Specialization: Deep dive into the HealthTech sector, developing specialized knowledge and expertise in a high-demand field.

• Career Acceleration: The high-growth environment and potential for spin-offs offer accelerated career progression opportunities.

📝 Enhancement Note: This is not a typical design role; it's a strategic, high-impact position within a venture-building firm, offering significant growth in entrepreneurial and operational capabilities.

🌐 Work Environment

Office Type: Fully remote. This role offers the flexibility to work from any location within Europe or the Americas.

Office Location(s): While the company is EWOR GmbH (likely European-based headquarters), the role is 100% remote with flexibility for candidates in Europe or the Americas. The specific derived location of Philadelphia, PA, USA, is likely an artifact of the job posting's geographic targeting or a specific employee's location, but the role's remote requirement supersedes a fixed office presence.

Workspace Context:

• Autonomous Work: The environment is designed for individuals who can self-manage, drive their own work, and operate with minimal direct supervision.

• Collaborative Tools: Expect to utilize modern collaboration tools (e.g., Slack, Zoom, project management software) to stay connected and work effectively with a distributed team.

• Fast-Paced Culture: The emphasis on "fast execution" and "no corporate red tape" suggests a dynamic and demanding, yet highly rewarding, work atmosphere.

• Innovation Focus: The role is centered around launching "cutting-edge new initiatives," providing a stimulating environment for creative problem-solving.

Work Schedule:

• While a standard 40-hour work week is implied, the remote nature and global team distribution may necessitate flexibility. Candidates should be prepared for potential asynchronous communication and collaboration across different time zones.

📝 Enhancement Note: The fully remote, globally distributed nature of the team requires strong self-discipline, excellent time management, and effective asynchronous communication skills.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role's requirements.

• Founder/Department Head Interview: A deep dive into your experience, builder mindset, ownership approach, and strategic thinking. Expect discussions around your past 0-to-1 experiences and how you handle ambiguity.

• Design/Technical Challenge: This may involve a practical exercise or case study related to translating a strategic vision into a design or brand solution, or architecting a scalable design system. The focus will be on your process, problem-solving skills, and ability to deliver under pressure.

• Team Collaboration Session: An opportunity to interact with potential cross-functional team members (engineers, researchers) to assess collaboration style and cultural fit.

• Final Interview: Likely with senior leadership to discuss overall fit, compensation, and equity.

Portfolio Review Tips:

• Focus on Impact: Highlight projects where your design and brand work directly contributed to business objectives, user acquisition, or market validation, especially in 0-to-1 scenarios. Quantify results whenever possible (e.g., improved conversion rates, user retention, brand recognition metrics).

• Demonstrate Ownership: Clearly articulate your specific role and contributions in each project, emphasizing end-to-end responsibility.

• Showcase Your Process: Walk through your design thinking, user research methodologies, and iterative development processes. Explain why you made certain decisions.

• Tailor to HealthTech: If possible, include projects relevant to the healthcare or technology sectors, demonstrating an understanding of the domain.

• Brand Strategy Integration: Ensure your portfolio clearly showcases your ability to develop and implement cohesive brand strategies alongside UI/UX designs.

Challenge Preparation:

• Strategic Thinking: Be prepared to discuss how you would approach building a design and brand strategy for a new HealthTech product from scratch.

• Problem-Solving: Practice articulating your problem-solving methodology for complex design challenges.

• Scalability: Think about how you would design for scalability in both UI/UX and brand assets.

• Communication: Rehearse presenting your work and ideas concisely and persuasively, as if you were pitching to founders.

📝 Enhancement Note: The interview process emphasizes a candidate's ability to operate autonomously, think strategically, and deliver tangible results in a high-stakes, entrepreneurial setting. The portfolio review will be critical for demonstrating this.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable, given industry trends), Sketch, Adobe Creative Suite (Photoshop, Illustrator), InVision, Axure.

• Collaboration & Communication: Slack, Zoom, Microsoft Teams, Google Workspace (Docs, Sheets, Slides).

• Project Management: Jira, Asana, Trello, Monday.com, or similar agile project management tools.

Analytics & Reporting:

• User Analytics: Google Analytics, Mixpanel, Amplitude, Hotjar (for understanding user behavior and product performance).

• Design Feedback Tools: Tools for collecting and analyzing user feedback on prototypes and live products.

CRM & Automation:

• While not directly a CRM role, understanding how design and brand integrate with customer journeys managed by CRM systems (e.g., Salesforce, HubSpot) could be beneficial for context.

• Familiarity with marketing automation platforms (e.g., Marketo, Pardot) may be advantageous for understanding how brand assets are deployed.

📝 Enhancement Note: Proficiency in modern design and prototyping tools is essential. Familiarity with collaboration and project management tools is crucial for remote work. Understanding user analytics will help in designing data-informed solutions.

👥 Team Culture & Values

Operations Values:

• Ownership & Accountability: A deep commitment to taking end-to-end responsibility for initiatives and driving them to successful completion.

• Execution Focus: Prioritizing fast, effective action and tangible results over lengthy discussions or bureaucratic processes.

• Innovation & Entrepreneurship: A drive to build new things, experiment, and push boundaries within the HealthTech space.

• Collaboration & Transparency: Working effectively within a lean, distributed team, sharing progress, and seeking input openly.

• User-Centricity: A fundamental belief in designing solutions that meet real user needs and provide exceptional experiences.

Collaboration Style:

• Asynchronous Communication: Expect a reliance on written communication and well-documented updates to accommodate different time zones.

• Direct & Concise: Interactions are likely to be efficient, focused on problem-solving and decision-making.

• Cross-Functional Partnership: Close collaboration with engineers, researchers, and commercial leads to ensure cohesive product development and go-to-market strategies.

• Feedback-Driven: An environment that encourages constructive feedback to iterate and improve designs and strategies quickly.

📝 Enhancement Note: The culture is built around speed, ownership, and entrepreneurial drive. Candidates should be comfortable with ambiguity and thrive in a results-oriented, remote-first setting.

⚡ Challenges & Growth Opportunities

Challenges:

• Building from Scratch: The primary challenge is establishing design and brand foundations for new initiatives with limited existing resources or established processes.

• Navigating Ambiguity: Operating in a 0-to-1 environment means dealing with evolving requirements and strategic pivots.

• Remote Collaboration: Effectively collaborating and building strong relationships with a globally distributed team.

• HealthTech Regulations: Understanding and designing within potentially complex regulatory landscapes unique to healthcare.

• Balancing Speed and Quality: Delivering high-quality design and brand solutions rapidly to meet aggressive growth targets.

Learning & Development Opportunities:

• Venture Building Expertise: Gaining hands-on experience in launching and scaling new technology ventures.

• Strategic Design Leadership: Developing skills in translating high-level strategy into actionable design and brand operations.

• HealthTech Industry Insights: Deepening knowledge of the healthcare technology market, its trends, and user needs.

• Remote Team Leadership: Honing skills in leading and collaborating effectively in a distributed work environment.

• Mentorship: Direct mentorship from experienced serial entrepreneurs and a world-class team.

📝 Enhancement Note: This role offers significant challenges that are also profound growth opportunities, particularly for individuals aspiring to leadership roles in tech startups or venture building.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led a 0-to-1 initiative in design or brand. What were the key challenges, and how did you overcome them?"

• "How would you approach building a brand identity and initial UI for a new HealthTech product with limited information?"

• "Walk me through your process for translating a high-level strategic goal into a concrete design execution roadmap."

• "How do you ensure scalability in your design systems and brand assets?"

• "Describe your approach to user research and validation in a fast-paced startup environment." Company & Culture Questions:

• "What attracts you to EWOR's venture-building model and the HealthTech sector?"

• "How do you thrive in a high-ownership, low-red-tape environment?"

• "How do you manage your time and priorities when working remotely across different time zones?"

• "Describe your ideal collaboration style with engineers and product managers." Portfolio Presentation Strategy:

• Narrative Arc: Structure your portfolio presentation around compelling stories. For each project, clearly define the problem, your role, your process, the solutions you implemented, and the impact achieved.

• Quantify Impact: Use data and metrics to demonstrate the success of your designs and brand strategies (e.g., conversion rates, user engagement, brand recall).

• Highlight Ownership: Emphasize your end-to-end responsibility and proactive contributions.

• Showcase Process: Clearly articulate your design thinking, user research, and iterative development methodologies.

• Adaptability: Be prepared to discuss how you adapted your approach based on feedback, constraints, or evolving strategic priorities.

📝 Enhancement Note: Prepare to demonstrate not just design skills, but also strategic thinking, entrepreneurial drive, and the ability to execute effectively in a fast-paced, ambiguous environment.

📌 Application Steps

To apply for this HealthTech UI/UX & Brand Designer position:

• Submit your application through the provided link on the EWOR GmbH careers portal.

• Portfolio Customization: Tailor your portfolio to highlight relevant HealthTech projects, 0-to-1 initiatives, and instances of end-to-end ownership. Showcase your process for translating strategy into execution.

• Resume Optimization: Ensure your resume clearly articulates your experience in UI/UX design, brand strategy, and product development, using keywords from the job description such as "HealthTech," "0-to-1," "scalable solutions," and "ownership." Highlight achievements with quantifiable results.

• Interview Preparation: Practice articulating your thought process for design challenges and strategic questions. Prepare to present your portfolio confidently, focusing on impact and your role.

• Company Research: Familiarize yourself with EWOR GmbH's mission, the founders' backgrounds, and the general landscape of HealthTech innovation to demonstrate genuine interest and understanding.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.