Growth Designer

📍 Job Overview

Job Title: Growth Designer

Company: Kalshi

Location: New York City, New York, United States

Job Type: FULL_TIME

Category: Growth Marketing / Design Operations

Date Posted: 2026-06-18

Experience Level: 3-6 years

Remote Status: On-site

🚀 Role Summary

• Drive user acquisition and growth through high-performing creative asset execution across paid marketing channels and lifecycle initiatives.

• Develop and iterate on performance-focused creative, leveraging data and insights to optimize campaign effectiveness and user engagement.

• Build and maintain scalable asset libraries, templates, and production workflows to accelerate creative output and ensure brand consistency.

• Collaborate cross-functionally with marketing, growth, brand, and product teams to align creative strategy with business objectives and campaign concepts.

• Explore and integrate emerging technologies, including AI workflows and new tools, to enhance production efficiency and creative innovation.

📝 Enhancement Note: This role is positioned within a "Growth Designer" title, which is a specialized function within marketing and design operations. The emphasis on "execution, iteration, and performance" indicates a highly data-driven, results-oriented design role, distinct from pure brand or product design. The "operations" aspect comes from building scalable systems, workflows, and asset libraries to support high-volume creative production.

📈 Primary Responsibilities

• Design and produce a high volume of creative assets for paid social, display advertising, video campaigns, email marketing, partnerships, and lifecycle marketing.

• Translate overarching campaign concepts into adaptable and scalable creative systems that function effectively across diverse formats, channels, and target audiences.

• Proactively develop, A/B test, and iterate on performance creative based on rigorous data analysis, user feedback, and key performance indicator (KPI) insights.

• Provide rapid creative execution and support for major product launches, strategic campaigns, and key seasonal marketing moments.

• Systematically maintain, organize, and expand asset libraries, design templates, and production workflows to ensure efficient and consistent creative output.

• Research, evaluate, and implement new design tools, AI-powered creative workflows, and emerging technologies to accelerate production cycles and enhance creative quality.

📝 Enhancement Note: The responsibilities emphasize rapid, data-informed creative production and systemization, aligning with the operational aspects of growth marketing. The role requires a blend of creative craft and analytical rigor to drive measurable results.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a background in Graphic Design, Visual Communications, Marketing, or a related field is strongly implied by the experience and skill requirements.

Experience: 3-6 years of experience in graphic design, growth design, production design, or a closely related discipline.

Required Skills:

• Proven experience in designing and executing high-performing creative assets for performance marketing and digital acquisition channels.

• Strong command of typography, layout principles, and visual communication techniques to convey messages effectively.

• Proficiency in industry-standard design software, specifically Figma and the Adobe Creative Suite (e.g., Photoshop, Illustrator).

• Ability to design across static formats, motion graphics, and light video production.

• Exceptional organizational skills with a demonstrated ability to manage multiple projects simultaneously from brief to final delivery.

• Strong problem-solving skills and a proactive approach to overcoming production challenges. Preferred Skills:

• Experience with After Effects for motion graphics and dynamic creative development.

• Familiarity with AI creative tools and workflows to enhance design efficiency and exploration.

• A genuine interest in finance, prediction markets, or technology, which can inform creative strategy and execution.

📝 Enhancement Note: The experience requirement is specific (3-6 years), and the portfolio is explicitly stated as a key demonstration of "strong execution, craft, and attention to detail across performance and digital channels," highlighting the need for tangible results-oriented design work.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a strong track record of executing high-performing creative assets for digital acquisition and performance marketing campaigns.

• Demonstrations of strong typography, layout, and visual communication skills applied to measurable outcomes.

• Examples of adapting campaign concepts into scalable systems across various formats, channels, and audiences.

• Case studies or examples detailing the iterative process of testing and optimizing creative based on data and performance insights.

• Evidence of managing multiple projects simultaneously and owning the design process from brief to delivery. Process Documentation:

• While not explicitly stated as documentation requirements, the role implies the need to create and maintain process documentation for asset libraries, templates, and production workflows.

• Candidates should be prepared to articulate their process for developing, testing, and iterating on performance creative.

• The ability to explain and potentially improve existing production workflows will be critical.

📝 Enhancement Note: For a "Growth Designer" role focused on execution and performance, the portfolio is paramount. It needs to go beyond aesthetics to demonstrate an understanding of performance marketing principles and the ability to drive measurable results through design.

💵 Compensation & Benefits

Salary Range: $100,000 to $130,000 annually.

Explanation of Estimate: This range is provided directly in the job posting's NYC Pay Transparency Disclosure. It is based on current market data for Growth Designers with 3-6 years of experience in a high-cost-of-living city like New York.

Benefits:

• Equity: Opportunity to own a stake in the company's growth.

• Comprehensive Benefits Package: Details typically include health, dental, vision insurance, retirement plans (e.g., 401k), paid time off, and potentially other perks.

Working Hours: The job posting implies a standard full-time work week, likely around 40 hours, with an on-site work arrangement. Given the fast-paced nature of growth marketing and startups, flexibility and a willingness to put in extra effort during key campaigns or launches may be expected.

📝 Enhancement Note: The salary range is clearly defined for New York City, reflecting a competitive market. The inclusion of "equity" is a significant component for a startup environment like Kalshi, indicating potential for substantial financial upside beyond base salary.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Technology (FinTech), specifically Prediction Markets. Kalshi is a pioneer in defining and legalizing this new category of financial asset.

Company Size: While not explicitly stated, the description "relatively small team" and the emphasis on "minimal hierarchy and few titles" suggests a startup environment, likely between 50-200 employees.

Founded: Kalshi was founded to legalize and build prediction markets, implying a history of regulatory navigation and innovation in the financial sector. The company has fought for years to establish this market.

Team Structure:

• The Growth Designer will be part of a lean, ambitious team.

• They will work closely with Marketing, Growth, Brand, and Product teams, indicating a highly collaborative and cross-functional environment.

• The "minimal hierarchy" suggests a flat structure where individuals are empowered to take ownership. Methodology:

• Data-driven decision-making is core, especially for growth initiatives. Creative will be tested and iterated based on performance data.

• Rapid execution and iteration are key to the growth team's approach.

• A "meritocracy" culture values talent, ownership, and problem-solving.

Company Website: https://kalshi.com

📝 Enhancement Note: Kalshi's unique position as a pioneer in prediction markets and its "minimal hierarchy" culture are key differentiators. The company values talent, hard work, and a shared vision, suggesting a demanding yet rewarding environment for driven individuals.

📈 Career & Growth Analysis

Operations Career Level: This role is at an individual contributor level, focusing on specialized design execution within the growth marketing function. It’s a "doer" role requiring strong craft and the ability to produce at scale.

Reporting Structure: The Growth Designer will likely report to a Head of Growth, Marketing Director, or a similar senior marketing/growth leader. They will work closely with product and brand teams.

Operations Impact: The Growth Designer's primary impact will be on user acquisition, customer lifetime value, and overall market growth by creating compelling and effective marketing creative that drives conversions and engagement. This directly contributes to Kalshi's mission of building the largest financial market and bringing more truth to the world.

Growth Opportunities:

• Skill Specialization: Deepen expertise in performance marketing design, lifecycle marketing creative, and potentially motion graphics or video production within a growth context.

• Process Optimization: Contribute to refining and scaling creative production workflows, potentially leading to process improvement initiatives.

• Cross-functional Exposure: Gain in-depth understanding of marketing strategy, product development, and brand positioning through close collaboration.

• Leadership Potential: As Kalshi grows, there could be opportunities to lead design initiatives, mentor junior designers, or specialize further in areas like AI-driven creative or specific channel optimization.

• Industry Expertise: Develop specialized knowledge in the unique domain of prediction markets and financial technology.

📝 Enhancement Note: The "Growth Designer" title implies a focus on rapid iteration and measurable results, offering a clear path for growth in performance marketing and data-informed design. The startup environment at Kalshi suggests significant potential for impact and career acceleration.

🌐 Work Environment

Office Type: The role is listed as "On-site," indicating a traditional office-based work environment in New York City. This suggests a structured workplace where in-person collaboration is valued.

Office Location(s): New York City, New York, United States. This prime location offers access to a vibrant business and tech ecosystem.

Workspace Context:

• Collaborative Environment: The role requires close collaboration with marketing, growth, brand, and product teams, suggesting an open and interactive workspace designed to foster teamwork.

• Tools & Technology: Access to industry-standard design software (Figma, Adobe Creative Suite) and potentially emerging AI tools will be provided. The company likely invests in technology to support rapid creative production and analysis.

• Team Interaction: Frequent interaction with colleagues across different departments will be expected, facilitating knowledge sharing and cross-pollination of ideas.

Work Schedule: Standard full-time hours are implied, with an on-site requirement. The fast-paced nature of a startup and growth-focused role may necessitate flexibility and a commitment to meeting deadlines, especially during critical campaign periods.

📝 Enhancement Note: The on-site requirement in New York City suggests a dynamic, in-person office culture common in many FinTech startups, emphasizing collaboration and immediate team integration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of resume and portfolio, focusing on relevant experience and design craft.

• Portfolio Presentation & Discussion: Candidates will likely present their portfolio, discussing past projects, their role, the challenges faced, the creative process, and the measurable results achieved. Emphasis will be on performance-driven design.

• Skills Assessment: Potential for a design exercise or a discussion around specific design challenges relevant to growth marketing and Kalshi's offerings. This might involve adapting a concept or outlining an asset production workflow.

• Cross-functional Interviews: Meetings with marketing, growth, and product team members to assess collaboration style, strategic thinking, and cultural fit.

• Final Interview: With senior leadership to discuss vision, growth potential, and alignment with company culture.

Portfolio Review Tips:

• Highlight Performance: Showcase projects with clear metrics and demonstrated impact on user acquisition, conversion rates, or engagement. Quantify results whenever possible.

• Showcase Scalability: Include examples of how you've created adaptable creative systems or templates that can be scaled across different channels and audiences.

• Detail Your Process: Be prepared to walk through your design process, from brief understanding to ideation, execution, testing, and iteration. Explain your rationale behind design decisions.

• Demonstrate Tool Proficiency: Clearly indicate your expertise with Figma, Adobe Creative Suite, and any relevant motion graphics or AI tools.

• Align with Kalshi: Research Kalshi's current marketing efforts, brand aesthetic, and target audience to tailor your presentation and highlight relevant skills.

Challenge Preparation:

• Growth Marketing Fundamentals: Be ready to discuss principles of performance marketing, A/B testing, and user acquisition funnels.

• Creative Strategy: Think about how to translate complex financial concepts (like prediction markets) into clear, engaging creative assets for diverse audiences.

• Production Efficiency: Be prepared to discuss how you manage high-volume creative production, maintain quality, and leverage tools for efficiency.

📝 Enhancement Note: The emphasis on a "performance and digital channels" portfolio suggests that candidates should be ready to discuss ROI, conversion rates, and A/B testing results in their case studies.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating scalable design systems.

• Adobe Creative Suite: Including Photoshop, Illustrator for static asset creation, and potentially InDesign for templates or other collateral.

• After Effects: Highly preferred for motion graphics, animated ads, and dynamic creative.

Analytics & Reporting:

• While not directly a design tool, understanding and utilizing data from analytics platforms (e.g., Google Analytics, internal dashboards) will be crucial for iterating on creative performance.

• Familiarity with A/B testing platforms and their output will be beneficial. CRM & Automation:

• Less directly relevant for this specific design role, but an understanding of how creative assets are deployed within lifecycle marketing campaigns (potentially through CRM or marketing automation platforms) is valuable.

📝 Enhancement Note: Proficiency in Figma and Adobe Creative Suite is a hard requirement, while After Effects and AI creative tools are strong "plus" factors, indicating the company's direction towards more dynamic and efficient creative production.

👥 Team Culture & Values

Operations Values:

• Meritocracy: Valuing talent, hard work, and results over hierarchy or tenure.

• Ownership: Encouraging individuals to take responsibility and "figure things out," even when challenging.

• Excellence & Craft: A deep pride in the quality of work produced and a commitment to mastering one's craft.

• Visionary: A drive to build something significant ("the largest financial market on the planet") and contribute to a mission ("bring more truth to the world").

• Ambition: Seeking exceptional people who are driven to achieve ambitious goals.

Collaboration Style:

• Cross-functional Integration: The role necessitates close collaboration with marketing, growth, brand, and product teams, requiring strong communication and teamwork skills.

• Data-Informed: Decision-making and iteration are heavily influenced by performance data, fostering a culture of objective evaluation.

• Fast-Paced Iteration: The growth team likely operates with a cycle of rapid experimentation, learning, and adaptation.

• Empowerment: Given the "minimal hierarchy," team members are likely empowered to propose ideas and drive initiatives.

📝 Enhancement Note: The company's core values—meritocracy, ownership, and a passion for building something impactful—shape a culture that is demanding, entrepreneurial, and highly rewarding for self-starters.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Iteration & Volume: The primary challenge will be producing a high volume of creative assets while maintaining quality and adapting quickly to performance data and market changes.

• Translating Complex Concepts: Effectively communicating the value and mechanics of prediction markets to a broad audience through design will be a unique creative challenge.

• Staying Ahead of Trends: Keeping pace with evolving digital marketing channels, creative formats, and AI technologies to ensure Kalshi's creative remains cutting-edge.

• Balancing Brand & Performance: Ensuring that high-performance creative also aligns with Kalshi's brand identity and mission.

Learning & Development Opportunities:

• Deep Dive into Growth Marketing: Gaining hands-on experience in a data-intensive growth marketing environment.

• Mastery of Performance Creative: Developing a sophisticated understanding of what drives conversions and engagement across various digital channels.

• Exposure to FinTech Innovation: Working at the forefront of a novel financial market category.

• AI Integration: Learning to leverage AI tools to enhance design workflows and explore new creative possibilities.

• Potential for Leadership: As the company scales, opportunities may arise to lead creative initiatives or manage design processes.

📝 Enhancement Note: The challenges presented are directly tied to the nature of a growth-focused role within a rapidly scaling FinTech startup, offering significant opportunities for professional development and impact.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a series of ad creatives for a new prediction market on [hypothetical event]? What metrics would you track, and how would you iterate?"

• "Describe a time you had to adapt a creative concept across multiple channels (e.g., paid social, email, display). What were the key considerations?"

• "Walk me through your process for creating and managing a library of design assets for a performance marketing campaign. How do you ensure efficiency and consistency?" Company & Culture Questions:

• "What interests you about Kalshi and the prediction market industry?"

• "How do you approach receiving and acting on feedback, especially from data-driven insights?"

• "Describe your ideal work environment and how you collaborate with marketing and product teams." Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio by case study, clearly outlining the problem, your solution, the creative process, and most importantly, the measurable results (KPIs, ROI, conversion uplift).

• Quantify Everything: Use numbers to demonstrate the effectiveness of your designs. Don't just say "improved click-through rates"; state "increased CTR by X%."

• Showcase Scalability: Highlight instances where you created template systems or modular assets that allowed for rapid deployment across multiple campaigns or variations.

• Explain Your "Why": Be ready to articulate the strategic thinking behind your design choices, linking them back to campaign objectives and target audience needs.

• Demonstrate Tool Proficiency: Show examples of complex Figma components, well-organized Adobe files, or dynamic motion graphics created in After Effects.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative craft, data-driven decision-making, and an understanding of performance marketing principles, all within the context of Kalshi's unique business and culture.

📌 Application Steps

To apply for this Growth Designer position:

• Submit your application through the provided Ashby link: https://jobs.ashbyhq.com/kalshi/f29930be-dc17-4188-8846-20fe8e665026

• Portfolio Customization: Ensure your portfolio prominently features examples of performance marketing creative, clearly demonstrating your ability to drive measurable results. Quantify achievements with specific metrics (e.g., CTR, conversion rates, user acquisition cost).

• Resume Optimization: Tailor your resume to highlight your experience in graphic design, growth design, and production design, emphasizing skills in Figma, Adobe Creative Suite, and any motion graphics or video experience. Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio, focusing on your process, challenges, and the impact of your work. Be ready to discuss growth marketing principles and how you use data to inform design decisions.

• Company Research: Thoroughly research Kalshi's mission, prediction markets, current marketing campaigns, and company culture. Understand their unique position in the financial technology space.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.