Growth Designer (AI Focused) - São Paulo (Hybrid)

📍 Job Overview

Job Title: Growth Designer (AI Focused)

Company: Clara

Location: São Paulo, SP, Brazil

Job Type: Full-time

Category: Growth Design / Marketing Operations

Date Posted: 2026-08-24

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• This role is a hybrid of Growth Design and Performance Marketing, with a strong emphasis on leveraging AI tools for creative asset generation and optimization.

• You will be responsible for designing and producing a high volume of performance creative assets, landing pages, and conversion flows across multiple Latin American markets.

• A core aspect of this position involves the daily use of AI generative tools and LLMs to accelerate the design and production lifecycle, from ideation to final asset.

• You will collaborate closely with the Paid Media team to interpret performance data, generate hypotheses, and drive continuous iteration based on A/B testing results.

📝 Enhancement Note: While the title is "Growth Designer," the responsibilities heavily overlap with performance marketing creative operations. The emphasis on AI and automation suggests a forward-thinking approach to GTM operations, requiring a blend of creative skill and analytical rigor.

📈 Primary Responsibilities

• Design and produce a wide range of performance creative assets, including static ads, video concepts, carousels, and social media assets for platforms like Meta, Google, and LinkedIn, utilizing AI tools and design best practices.

• Develop and optimize landing pages and conversion flows, adhering to Conversion Rate Optimization (CRO) principles to improve hierarchy, scroll depth, and clarity.

• Leverage AI tools (e.g., Midjourney, Ideogram, Runway, Figma AI) daily for rapid concept exploration, visual variant generation, layout drafting, and accelerating the creation of testable assets.

• Build and maintain a scalable creative system, including templates, components, and brand-consistent asset libraries within Figma, to ensure efficient and rapid deployment across 3 markets and 3 languages.

• Partner with the Growth - Paid Media team to analyze creative performance data, formulate hypotheses for improvement, and integrate learnings into subsequent design iterations.

• Conduct visual quality assurance (QA) on all creative assets and landing pages prior to launch to maintain brand consistency across the entire funnel.

• Proactively scout, pilot, and adopt new AI design tools to keep Clara's creative technology stack at the industry forefront, documenting workflows to facilitate team-wide skill enhancement.

• Utilize automation tools (e.g., n8n, Make, Zapier) to streamline repetitive production tasks and establish scalable creative workflows.

📝 Enhancement Note: The responsibilities highlight a need for efficiency and scalability, common in high-growth GTM operations. The explicit mention of AI tools and automation emphasizes a requirement for candidates who can not only design but also innovate within the creative production process.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Design, Marketing, Communications, or a related field is beneficial.

Experience: Minimum of 2 years of experience in growth design or performance/marketing design with demonstrable business impact.

Required Skills:

• Demonstrated experience in growth design or performance marketing design, with a portfolio showcasing measurable business impact.

• Active and daily user of AI generative tools such as Midjourney, Ideogram, Runway, or similar, and LLMs like Claude, ChatGPT, or Gemini, integrated into daily workflow.

• Proficient in prompt engineering: ability to provide AI models with context, constraints, and references for effective output generation and skilled in refining AI outputs manually.

• Expert-level proficiency in Figma, with a strong understanding of component-based design systems.

• Strong conversion mindset, with familiarity and focus on key marketing metrics such as Click-Through Rate (CTR), Conversion Rate (CVR), and Customer Acquisition Cost (CAC).

• Experience working with experimentation frameworks, including A/B testing and iterating designs based on performance data.

• Excellent organizational skills, with the ability to manage multiple markets and asset formats concurrently.

• Strong communication skills, with the ability to effectively collaborate with both creative and analytical teams. Preferred Skills:

• Experience with motion design tools (e.g., After Effects, Lottie) or AI-powered video creation tools.

• Hands-on experience building landing pages using platforms like Webflow, Framer, or similar.

• Experience implementing automation tools such as n8n, Make, or Zapier for creative production workflows.

• Experience in building custom GPTs, AI agents, or AI-assisted creative pipelines.

• Familiarity with analytics platforms like GA4, Mixpanel, or attribution tools for analyzing creative performance.

• Previous experience designing for multi-market or multi-language campaigns.

• Background in B2B SaaS or Fintech industries.

• Basic understanding of front-end development (HTML/CSS) or low-code/no-code design tools (e.g., v0, Replit).

📝 Enhancement Note: The emphasis on a "strong portfolio demonstrating ad creatives, landing pages, or conversion-focused work" is critical. The requirement for daily AI tool usage and effective prompt engineering indicates a need for candidates who are not just designers but also early adopters and innovators in AI-augmented creative workflows.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a minimum of 2 years of experience in growth design or performance marketing design.

• The portfolio must include examples of ad creatives, landing pages, and conversion-focused work that demonstrate measurable business impact.

• Specific case studies detailing how design decisions influenced key metrics like CTR, CVR, and CAC are highly valued.

• Examples of how AI tools were integrated into the design process to accelerate production or improve outcomes should be highlighted.

• Demonstrations of system thinking within Figma, such as component libraries and scalable design systems, are expected. Process Documentation:

• Showcase experience in designing and optimizing conversion flows and landing pages with a clear explanation of the CRO principles applied.

• Detail your process for collaborating with Paid Media or analytics teams to interpret performance data and iterate on designs.

• Provide examples of how you have used AI tools to generate hypotheses, explore creative concepts, or accelerate asset production.

• Illustrate your approach to building and maintaining scalable creative systems or asset libraries for multi-market deployment.

📝 Enhancement Note: The explicit requirement for a portfolio without which applications will not be considered underscores its importance. For operations roles, a portfolio should not just display creative output but also demonstrate the process behind achieving measurable results, especially highlighting efficiency gains through AI and automation.

💵 Compensation & Benefits

Salary Range: For a Mid-Level Growth Designer with 2-5 years of experience in São Paulo, Brazil, a competitive salary range would typically fall between R$ 8,000 to R$ 15,000 per month. This estimate is based on industry benchmarks for design and marketing roles in major Brazilian tech hubs, considering the company's growth stage and investment.

Benefits:

• Competitive salary and stock options (ESOP) from day one, providing potential for long-term financial growth.

• Annual learning budget to support professional development and skill enhancement in areas like AI, design, and marketing.

• Flexible vacation policy, allowing for work-life balance and personal well-being.

• Hybrid work model, offering a balance between in-office collaboration and remote flexibility.

• Exposure to a multicultural team with opportunities to use Portuguese, Spanish, and English (corporate language).

• Internal accelerated development paths for career progression.

• Access to smart, ambitious teammates in a high-impact, low-ego environment.

Working Hours: The role is designed around a standard 40-hour work week, with flexibility offered through the hybrid model, focusing on results and output rather than strict hours.

📝 Enhancement Note: The salary range is an estimate for São Paulo, Brazil, based on general market data for mid-level design and marketing roles in the tech sector. Actual compensation will be determined by Clara and may vary based on specific experience, skills, and negotiation. The benefits are directly extracted from the provided text and highlight attractive aspects for professionals in the tech and finance sectors.

🎯 Team & Company Context

🏢 Company Culture

Industry: Clara operates in the B2B Fintech sector, specifically focusing on spend management solutions. This industry is characterized by rapid innovation, a strong emphasis on data security, and a drive for efficiency and scalability.

Company Size: Clara is described as the fastest-growing company in Latin America and is backed by significant venture capital, indicating a scale-up environment. This typically means a dynamic, resource-rich, and fast-paced culture where roles can evolve quickly.

Founded: While the founding date isn't explicitly stated, Clara's rapid growth and significant investor backing suggest it's a relatively young but well-established company in the fintech space.

Team Structure:

• The Growth Designer will be part of the Growth team, likely collaborating closely with Paid Media specialists and other marketing/growth professionals.

• The role requires cross-functional partnership with Product, Engineering, and potentially Sales teams to ensure cohesive customer experiences.

• Clara emphasizes a "high-talent-density" culture, suggesting that teams are composed of highly skilled individuals who drive innovation and performance. Methodology:

• A data-driven approach is central, with a focus on interpreting performance data (CTR, CVR, CAC) to inform design decisions and iterations.

• Experimentation through A/B testing is a core methodology for optimizing creative assets and conversion flows.

• The company embraces AI-native workflows and automation, integrating these technologies into daily operations to enhance speed and efficiency.

• A strong emphasis on building scalable systems and processes to support growth across multiple markets and languages.

Company Website: https://clara.co/

📝 Enhancement Note: Clara's positioning as a fast-growing B2B fintech in Latin America suggests a demanding yet rewarding environment. The culture described as "high-talent-density" and "builders who raise the bar" points to a team that values proactivity, continuous learning, and high performance, which is typical for successful scale-ups in competitive markets.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Growth Designer, requiring 2-5 years of focused experience. It's a hands-on design position with significant ownership over performance creative and conversion optimization, acting as a critical link between design, marketing, and AI innovation.

Reporting Structure: The Growth Designer will likely report into a Growth Marketing Lead or a Head of Growth, working within a broader marketing or GTM function. They will collaborate closely with Paid Media specialists and other growth team members.

Operations Impact: The role has a direct impact on Clara's customer acquisition engine by designing and optimizing the creative assets and experiences that drive lead generation and conversion. Success in this role directly contributes to measurable business outcomes like reduced CAC and increased CVR, supporting the company's rapid growth trajectory.

Growth Opportunities:

• Skill Specialization: Deepen expertise in AI-augmented design workflows, advanced prompt engineering, and performance creative strategy.

• Cross-Functional Leadership: Potential to lead AI adoption initiatives within the creative team or contribute to the development of AI-native workflows across GTM functions.

• Market Expansion: Gain experience in tailoring growth strategies and creative assets for multiple international markets (Mexico, Brazil, Colombia) and languages.

• Career Progression: Opportunities to advance into senior design roles, lead design projects, or transition into specialized areas within growth marketing or product design as the company scales.

• Industry Expertise: Develop deep knowledge in B2B SaaS and Fintech, understanding the unique challenges and opportunities in these sectors.

📝 Enhancement Note: The role offers significant growth potential by placing the designer at the forefront of AI adoption in a high-growth fintech company. The emphasis on measurable impact and continuous learning provides a clear path for career advancement within the operations and marketing functions.

🌐 Work Environment

Office Type: Clara operates with a hybrid work model. This means a blend of in-office collaboration and remote work, emphasizing flexibility while ensuring opportunities for in-person interaction, learning, and team building.

Office Location(s): The primary location is São Paulo, SP, Brazil. While specific office details aren't provided, it's implied to be a modern workspace conducive to collaboration.

Workspace Context:

• The hybrid model allows for a balance between focused individual work at home and collaborative sessions in the office.

• Expect access to standard design tools and technologies, with a strong emphasis on AI and automation software.

• Opportunities for regular interaction with the Growth team, Paid Media specialists, and other cross-functional colleagues during in-office days or virtual meetings.

• The environment is described as "high-talent-density," suggesting a stimulating workplace populated by skilled and ambitious professionals.

Work Schedule: While a 40-hour work week is standard, the hybrid model and focus on results allow for a degree of flexibility. Claridians are expected to be present in the office organically, especially during ramp-up periods or when required by leadership, but specific minimum days are not strictly enforced for most roles.

📝 Enhancement Note: The hybrid work model in São Paulo, combined with a "high-talent-density" culture, suggests a professional environment that values both autonomy and collaboration. The flexibility implies a focus on output and impact rather than strict adherence to office presence, which is common in modern tech companies.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit your resume and, critically, your portfolio through the Greenhouse platform. Applications without a portfolio will not be considered.

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the "must-have" qualifications, particularly AI tool usage and conversion-focused work.

• Design Challenge/Portfolio Review: You may be asked to present your portfolio in detail, discussing specific projects, your design process, the impact of your work, and your experience with AI tools and data-driven iteration. A specific design challenge focused on performance creative or conversion optimization might be assigned.

• Hiring Manager/Team Interviews: Discussions focused on your experience, problem-solving skills, collaboration style, understanding of growth marketing principles, and comfort with AI and automation. You'll likely discuss how you'd approach specific scenarios relevant to Clara's markets.

• Final Round: This may involve meeting with senior leadership to discuss cultural fit, strategic thinking, and long-term potential within Clara.

Portfolio Review Tips:

• Highlight AI Integration: Clearly showcase how you've used AI tools (Midjourney, Runway, etc.) in your workflow, from ideation to final asset creation. Explain the benefits (speed, concept exploration) and how you refined AI outputs.

• Quantify Impact: For each project, present specific metrics (CTR, CVR, CAC improvements) and explain how your design decisions contributed to these results. Use case study formats to tell a compelling story.

• Demonstrate System Thinking: If applicable, show examples of your Figma component libraries, scalable templates, or design systems that facilitated efficient multi-market deployment.

• Show Conversion Mindset: Ensure your portfolio clearly demonstrates an understanding of conversion funnels, landing page optimization, and A/B testing principles.

• Tailor to Clara: If possible, subtly tailor your portfolio presentation to reflect Clara's focus on B2B Fintech and its multi-market presence.

Challenge Preparation:

• AI Prompting: Practice crafting effective prompts for various AI image and video generation tools relevant to performance marketing assets. Be ready to demonstrate this skill.

• CRO Scenarios: Prepare to analyze a hypothetical landing page or ad creative and suggest improvements based on CRO best practices and data-driven hypotheses.

• Metric Interpretation: Be ready to discuss how you interpret performance data (e.g., a drop in CTR, a plateau in CVR) and what design actions you would take.

• System Scalability: Think about how you would build a scalable creative system for multiple markets and languages, considering brand consistency and localization.

📝 Enhancement Note: The interview process heavily emphasizes practical application of skills, particularly the integration of AI into design workflows and a strong understanding of performance marketing metrics. A well-curated portfolio that explicitly demonstrates these capabilities will be crucial for success.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expert proficiency is required for UI design, component creation, and building scalable design systems.

• AI Generative Image Tools: Daily use expected for tools like Midjourney, Ideogram, and Runway for creating ad creatives, exploring concepts, and generating visual variants.

• LLMs: Active use of models like Claude, ChatGPT, or Gemini for prompt generation, drafting copy, and ideation.

• Prototyping/Design Tools: Proficiency in Figma's prototyping features.

Analytics & Reporting:

• Figma AI: To be used for accelerating design tasks.

• Performance Marketing Platforms: Familiarity with ad platforms like Meta Ads Manager, Google Ads, and LinkedIn Ads is essential for understanding creative performance.

• Analytics Tools (Preferred): Familiarity with GA4, Mixpanel, or similar attribution/analytics tools for interpreting creative performance data.

CRM & Automation:

• Automation Tools (Preferred): Experience with n8n, Make, or Zapier for building scalable creative production workflows and reducing repetitive tasks.

• Landing Page Builders (Preferred): Experience with Webflow, Framer, or similar for hands-on landing page creation.

• Vibe Coding Tools (Preferred): Basic understanding of tools like v0, Replit, or front-end basics (HTML/CSS) for more advanced customization.

📝 Enhancement Note: The technology stack is heavily weighted towards AI and automation, reflecting Clara's focus on innovative growth strategies. Proficiency in Figma is a baseline, but demonstrated experience with generative AI tools and automation platforms will be a significant differentiator.

👥 Team Culture & Values

Operations Values:

• #Clarity: Expect clear, direct, and proactive communication regarding design briefs, performance feedback, and project goals.

• #Simplicity: Focus on designing intuitive and clear user experiences, cutting through complexity to highlight what's essential for conversion.

• #Ownership: Take responsibility for your designs, their performance, and the continuous improvement of creative workflows. Be proactive in identifying opportunities and solving problems.

• #Pride: Strive to create high-quality, brand-consistent assets and experiences that you are proud of, reflecting positively on Clara's brand.

• #Always Be Changing (ABC): Embrace feedback, be open to experimentation (A/B testing), take calculated risks with AI tools, and act quickly to iterate based on learnings.

• #Inclusivity: Contribute to an environment where diverse perspectives are valued, ensuring designs are accessible and resonate across different user segments and markets.

Collaboration Style:

• Cross-functional Integration: Work closely with Paid Media specialists, interpreting their data needs and collaborating on creative strategies. Partner with product and engineering for seamless implementation.

• Data-Informed Feedback: Engage in discussions where design decisions are informed by performance data and analytical insights. Be open to constructive feedback from analytical teams.

• Knowledge Sharing: Actively share learnings about AI tools, prompt engineering techniques, and effective creative strategies with the broader Growth team to elevate collective capabilities.

• Fast-Paced Iteration: Contribute to a culture of rapid experimentation and iteration, where feedback loops are short and learning cycles are continuous.

📝 Enhancement Note: Clara's values are deeply integrated into their operational philosophy, emphasizing a proactive, data-driven, and continuously improving culture. For a Growth Designer, embodying these values means being a self-starter, embracing change, and focusing on measurable results through collaboration.

⚡ Challenges & Growth Opportunities

Challenges:

• AI Tool Mastery & Evolution: Staying ahead of the rapidly evolving AI design tool landscape and effectively integrating new capabilities into workflows to maintain a competitive edge.

• Scalability Across Markets: Designing and managing creative assets that are effective and brand-consistent across three distinct markets (Mexico, Brazil, Colombia) with different languages and cultural nuances.

• Balancing AI Speed with Design Craft: Effectively leveraging AI for speed and ideation while ensuring the final output meets high design standards, brand guidelines, and strategic objectives.

• Data Interpretation & Hypothesis Generation: Translating complex performance data into actionable design hypotheses and iterating effectively based on A/B testing results.

Learning & Development Opportunities:

• AI Specialization: Become a go-to expert in AI-augmented design workflows, potentially leading workshops or developing internal best practices.

• Performance Marketing Acumen: Deepen understanding of paid media strategies, conversion funnels, and marketing analytics through close collaboration with the Paid Media team.

• Cross-Cultural Design: Gain invaluable experience in adapting creative strategies for diverse international markets, understanding localization nuances beyond simple translation.

• Product & Fintech Acumen: Develop a strong understanding of B2B SaaS and Fintech products, enabling more strategic design contributions to the company's financial infrastructure.

📝 Enhancement Note: The primary challenge lies in navigating the cutting edge of AI in design while maintaining rigorous performance standards and cross-market effectiveness. The growth opportunities are substantial, offering a chance to become a leader in a rapidly advancing field within a high-potential industry.

💡 Interview Preparation

Strategy Questions:

• AI Integration: "Describe a specific instance where you used AI tools to significantly accelerate the creative production process for a performance campaign. What was the outcome?" (Be ready to detail your prompt engineering, AI tool usage, and the resulting metrics.)

• Conversion Optimization: "Walk us through your process for designing and A/B testing a landing page to improve conversion rates. What metrics do you focus on, and how do you generate hypotheses?" (Prepare a case study from your portfolio.)

• Cross-Market Design: "How would you approach designing ad creatives for three different markets (Brazil, Mexico, Colombia) simultaneously, ensuring brand consistency while catering to local nuances?" (Think about localization strategies and scalable systems.)

Company & Culture Questions:

• AI Adoption: "How do you see AI impacting the future of growth design, and how do you stay current with new tools and techniques?" (Demonstrate your passion for AI and continuous learning.)

• Collaboration: "Describe a time you had to collaborate with a highly analytical team (e.g., Paid Media, Data Analysts). How did you ensure effective communication and alignment?" (Highlight your ability to bridge creative and analytical worlds.)

• Values Alignment: "Which of Clara's values (#Clarity, #Simplicity, #Ownership, etc.) resonates most with you and why? Provide an example of how you've embodied it in your work." (Connect your past experiences to Clara's stated values.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio around key projects that showcase your AI usage, conversion-focused design, and measurable impact. Use a clear narrative for each project: problem, your solution, tools used (especially AI), process, and results (quantified).

• AI Demonstration: Be prepared to show examples of AI-generated assets and explain your role in refining them. If possible, demonstrate your prompt engineering skills.

• Metric Focus: Ensure every relevant project has clear, quantifiable results. Don't just show pretty pictures; show business impact.

• Conciseness: Be mindful of time. Focus on the most impactful projects and be ready to answer questions concisely and effectively. Practice your delivery.

📝 Enhancement Note: The interview process is designed to assess not just design skills but also a candidate's ability to strategically leverage AI, drive measurable growth, and adapt to a fast-paced, data-driven environment. Candidates should prepare specific examples that demonstrate these capabilities.

📌 Application Steps

To apply for this Growth Designer (AI Focused) position at Clara:

• Submit your application through the Greenhouse application link provided.

• Portfolio Customization: Ensure your portfolio prominently features your experience with AI generative tools (Midjourney, Ideogram, Runway, etc.) and showcases at least 2 years of growth/performance design work with quantifiable results in conversion metrics (CTR, CVR, CAC).

• Resume Optimization: Tailor your resume to highlight keywords such as "Growth Design," "Performance Marketing," "AI Tools," "Figma," "CRO," "A/B Testing," and any relevant automation or analytics tools. Quantify achievements wherever possible.

• Interview Preparation: Practice articulating your design process, especially how you use AI and data to drive performance. Prepare specific case studies for your portfolio presentation, focusing on impact and efficiency gains.

• Company Research: Familiarize yourself with Clara's B2B Fintech product, its target markets (Mexico, Brazil, Colombia), and its company values. Understand how your design skills can contribute to their rapid growth objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.