Graphic Designer, WW

📍 Job Overview

Job Title: Graphic Designer, WW

Company: Porch Group

Location: Colombia

Job Type: Full time

Category: Creative & Media / Art & Design / Software / Marketing Operations

Date Posted: 2026-09-25

Experience Level: 2-5 years

Remote Status: Remote Solely

🚀 Role Summary

• This role is focused on high-volume production design for print and digital advertisements, requiring meticulous attention to detail and adherence to established templates and specifications.

• The position demands strong proficiency in Adobe Creative Suite, particularly InDesign, for creating and preparing press-ready files for commercial printing.

• A key aspect involves collaborating directly with clients and internal sales teams to gather assets, implement feedback, and ensure timely delivery of advertising materials.

• The role also incorporates the use of AI tools for image manipulation and copy generation, reflecting a modern approach to production workflows.

📝 Enhancement Note: While the job title is "Graphic Designer," the detailed responsibilities and requirements, particularly the emphasis on production, adherence to templates, and high volume, suggest a strong leaning towards a Production Graphic Designer or Ad Operations Designer role within a marketing or advertising context. The mention of AI tools and copywriting iteration further points to a role that blends design execution with content refinement.

📈 Primary Responsibilities

• Design and produce print advertisements according to established templates, specifications, and brand guidelines, ensuring visual consistency and brand integrity across all creative assets.

• Prepare and finalize print-ready files for commercial presses, accurately managing specifications such as bleed, CMYK color conversion, resolution, and font embedding.

• Create engaging and effective email and social media advertising creatives, adapting designs to various digital platforms and audience segments.

• Execute revisions and corrections on existing advertisements promptly and accurately, often with short notice, to meet evolving client needs or production schedules.

• Conduct thorough proofreading of all designed materials in English to identify and correct any errors in text, layout, or technical specifications before final release.

• Accurately enter and maintain advertisement data within relevant systems, ensuring all campaign information, client details, and production statuses are up-to-date.

• Coordinate closely with the sales team to clarify questions, manage revision requests, and resolve any production-related issues efficiently.

• Engage directly with US-based clients via phone and email to collect necessary assets, clarify design requirements, make requested changes, and obtain final approval on creative work.

• Utilize AI tools such as generative fill and language models to enhance existing assets, resize images, clean up visuals, and iterate on advertising copy to improve effectiveness and reduce design time.

📝 Enhancement Note: The emphasis on "high-volume production," "established templates," and "improving weak client-supplied material" indicates a significant focus on efficiency and execution within defined parameters. This is distinct from a purely conceptual or brand-focused design role. The responsibility for direct client communication, including phone calls, requires strong interpersonal and language skills beyond typical design tasks.

🎓 Skills & Qualifications

Education: A degree in graphic arts, design, or a related field is welcome but not required; practical experience and demonstrated skill are prioritized.

Experience: 3+ years of proven experience in designing advertisements for both print and digital channels, with a strong understanding of advertising principles and production workflows.

Required Skills:

• Advanced proficiency in Adobe InDesign is a firm requirement, as it is the primary tool in the production workflow.

• Working proficiency in Adobe Photoshop and Adobe Illustrator for image editing, vector graphics, and layout support.

• Demonstrated experience in preparing files for commercial printing, including understanding of CMYK color modes, resolution requirements, and bleed setup.

• English proficiency at a C1 level or higher, both written and spoken, essential for direct communication with US-based clients and internal teams.

• Strong proofreading skills in English to ensure accuracy and quality of all creative output.

• Ability to independently manage a workload and adhere to a production calendar, consistently meeting deadlines.

• Willingness to adapt to process changes and execute designs based on written direction and established guidelines.

• Experience with high-volume production environments, creating numerous advertisements for small businesses. Preferred Skills:

• Experience in direct mail, coupon, or offer-based advertising, understanding the nuances of performance-driven creative.

• Familiarity with designing within small, fixed ad dimensions and tight copy constraints.

• Experience with co-op or multi-advertiser print formats, understanding the complexities of shared advertising spaces.

• Prior experience working with global and/or US-based business teams, demonstrating cross-cultural communication and collaboration skills.

• Working familiarity with AI tools such as generative fill for image manipulation and language models for copy iteration.

📝 Enhancement Note: The "firm requirement" for advanced InDesign proficiency highlights its centrality to the role's daily tasks. The C1 English level requirement is critical, emphasizing the need for clear, real-time communication with US clients, not just basic understanding. The distinction between required and preferred skills helps candidates prioritize their application materials and self-assessment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing design work is mandatory.

• Print samples are required to demonstrate technical proficiency in preparing files for commercial production and understanding of print-specific design constraints.

• Advertising work samples are preferred to highlight experience in creating effective marketing materials that drive results. Process Documentation:

• Candidates should be prepared to discuss their personal workflow for managing high-volume design projects, from initial brief to final file delivery.

• Ability to articulate how they incorporate feedback and revisions into their design process, especially under tight deadlines.

• Demonstration of understanding and application of print production best practices, including pre-press checks and file optimization.

📝 Enhancement Note: The portfolio requirement explicitly asks for print samples and prefers advertising work. This suggests the hiring team will be looking for evidence of practical execution and an understanding of how design contributes to advertising effectiveness, rather than purely conceptual or aesthetic portfolios. The focus on "high-volume" implies a need to see efficiency and consistency in the applicant's process.

💵 Compensation & Benefits

Salary Range: COP 5,000,000.00 to COP 5,500,000.00 per month.

Benefits:

• Employment through an Employer of Record (RemoFirst) in Colombia, ensuring legal and compliant employment administration.

• Opportunity to work with a leading vertical software and insurance platform (Porch Group) experiencing significant growth.

• Remote work arrangement, offering flexibility and the ability to work from a home office.

• Exposure to modern production workflows incorporating AI tools for design and copywriting.

• Potential for career growth within a rapidly expanding company.

Working Hours: Approximately 40 hours per week, typical for a full-time remote position.

📝 Enhancement Note: The salary range is provided in Colombian Pesos (COP) per month. Based on general cost of living and average salaries for a Graphic Designer with 3+ years of experience in Colombia, this range appears to be competitive for a remote role, particularly considering the specialized production focus. The benefits are primarily tied to the employment structure (EOR) and the nature of the role (remote, growing company), rather than a comprehensive corporate benefits package typically offered by direct employers.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (SaaS), Insurance, Home Services. Porch Group operates at the intersection of software, insurance, and real estate transactions, aiming to be a comprehensive partner for homeowners. This unique positioning means operations professionals may engage with diverse business units and customer segments.

Company Size: The company has grown significantly since its founding and is publicly traded (PRCH on Nasdaq), indicating a medium to large enterprise size with established processes and growth ambitions. This scale suggests opportunities for process refinement and system implementation within operations.

Founded: 2012. Porch Group has over a decade of experience, evolving from a software provider to a broader platform that includes insurance. This history suggests a company with a solid foundation that is actively innovating and expanding its offerings.

Team Structure:

• The Graphic Designer will likely be part of a marketing or advertising production team, reporting to a manager or lead responsible for creative output.

• Collaboration will be cross-functional, involving sales teams to understand client needs and advertising specifications, and potentially client success or account management teams.

• The use of an Employer of Record (RemoFirst) means the direct reporting line and day-to-day management will be with Porch Group, while HR and payroll administration are handled by RemoFirst. Methodology:

• Data-driven advertising: The emphasis on improving "weak" client materials and creating advertisements that "actually works" suggests a focus on performance metrics and measurable outcomes for advertising campaigns.

• Process optimization: The high-volume production nature of the role implies a need for efficient, repeatable workflows and a willingness to adapt to process improvements.

• Client-centric approach: Direct client interaction for asset collection, revisions, and approvals highlights a commitment to client satisfaction and clear communication.

Company Website: https://porchgroup.com/

📝 Enhancement Note: The company's dual focus on software and insurance, coupled with its rapid growth and public trading status, suggests a dynamic environment. For operations roles, this translates to opportunities to build and scale processes, work with diverse data streams, and contribute to strategic decision-making. The Employer of Record model is a key detail for understanding the employment structure.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Production Graphic Designer. It requires independent execution of tasks, direct client interaction, and a solid understanding of production workflows, moving beyond entry-level design execution.

Reporting Structure: The Graphic Designer will report to a manager within the marketing or advertising production department. This manager will oversee the production schedule, client assignments, and overall creative quality.

Operations Impact: The Graphic Designer's work directly impacts the effectiveness of Porch Group's advertising efforts, influencing lead generation, client acquisition, and brand perception across various print and digital channels. High-quality, effective advertisements are critical for driving business growth and supporting sales initiatives.

Growth Opportunities:

• Skill Specialization: Deepen expertise in print production, digital ad design, and AI-assisted creative tools.

• Process Improvement: Contribute to refining production workflows, template design, and asset management systems to enhance efficiency and output quality.

• Client Relationship Management: Develop stronger client communication and negotiation skills through direct interaction.

• Career Progression: Potential to move into senior production roles, design team leadership, or transition into broader marketing operations or project management roles within Porch Group.

📝 Enhancement Note: The growth opportunities are framed within the context of a production-focused role. While not a strategic design role, advancement can come from mastering production efficiencies, improving processes, and developing specialized skills in areas like AI tools or specific advertising formats.

🌐 Work Environment

Office Type: This is a fully remote position, meaning the "office" is the candidate's home workspace.

Office Location(s): The role is based in Colombia, with remote work arrangements. This means candidates should be located within Colombia to comply with local employment regulations administered by RemoFirst.

Workspace Context:

• Candidates must provide a quiet workspace with a reliable internet connection (minimum 30 Mbps download | 10 Mbps upload) to ensure uninterrupted productivity and participation in client calls and team meetings.

• The remote nature fosters autonomy and requires strong self-discipline and time management skills.

• Collaboration will occur primarily through digital channels (email, project management tools, video conferencing), necessitating clear digital communication practices.

Work Schedule: The role is full-time, requiring approximately 40 hours per week. While remote, adherence to a production calendar and availability for client communication during business hours (likely US Eastern Time, given client interaction) will be crucial.

📝 Enhancement Note: The specific internet speed requirement is a critical technical prerequisite for this remote role, ensuring the candidate can handle large file transfers and participate in real-time communications without disruption. The mention of US-based client interaction implies a need for potential flexibility around US business hours.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit resume, portfolio, and any requested supplementary information.

• Initial Screening: Talent Acquisition team reviews applications for basic qualifications and fit.

• Virtual Interviews: Candidates who pass screening will participate in virtual interviews to discuss experience, skills, and suitability for the role. This may include discussions about portfolio pieces and production processes.

• Potential Assessment: Depending on the role, there might be a practical design test or a case study to assess specific skills like InDesign proficiency, file preparation, or problem-solving within production constraints.

• Final Interview: Possibly with a hiring manager or team lead to assess cultural fit and final suitability.

Portfolio Review Tips:

• Highlight Production Work: Showcase examples of advertisements designed for print and digital, especially those created under tight deadlines or within specific template constraints.

• Demonstrate InDesign Mastery: Include projects that clearly utilize advanced InDesign features for layout, typography, and pre-press preparation.

• Showcase Problem-Solving: If possible, include examples where you improved upon client-provided assets or copy to create a more effective advertisement.

• Quantify Impact (if possible): While difficult for production roles, any metrics related to ad performance or efficiency improvements in your workflow are valuable.

• Organize Clearly: Ensure your portfolio is easy to navigate, with clear labels and descriptions for each piece, especially print samples.

Challenge Preparation:

• Be prepared to discuss your process for handling high-volume design requests and managing multiple projects simultaneously.

• Practice articulating how you use InDesign, Photoshop, and Illustrator for production tasks.

• Prepare to explain your understanding of print production requirements (CMYK, resolution, bleed, fonts).

• Familiarize yourself with the company's existing advertising materials and target audience to demonstrate insight.

• Be ready to discuss your experience with AI tools in a design context and how you might apply them to the role's responsibilities.

📝 Enhancement Note: The emphasis on "high-volume production" and "established templates" means portfolio pieces should reflect efficiency, accuracy, and adherence to guidelines, rather than just creative flair. The interview process likely includes practical assessments of design software proficiency and understanding of print production.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe InDesign: Essential for page layout, text and image placement, and preparing final print files. Advanced proficiency is a must.

• Adobe Photoshop: Crucial for image editing, manipulation, retouching, and preparing raster graphics for print and digital.

• Adobe Illustrator: Used for creating vector graphics, logos, icons, and other scalable artwork.

Analytics & Reporting:

• While not a primary focus for this production role, an understanding of how design impacts campaign performance metrics (e.g., click-through rates for digital ads, response rates for print) is beneficial. Familiarity with basic reporting dashboards might be used to understand campaign context. CRM & Automation:

• AI Tools: Specifically mentioned are generative fill/expand for image manipulation and language models for copy drafting/iteration. Candidates are expected to have working familiarity and describe their application.

📝 Enhancement Note: The specific mention of AI tools like "generative fill and expand" and "language models" indicates that familiarity with these technologies is not just a plus but a requirement, and candidates should be ready to discuss their practical application in a design workflow.

👥 Team Culture & Values

Operations Values:

• Efficiency & Productivity: A strong emphasis on delivering high-volume work accurately and on schedule. Process adherence and optimization are key.

• Quality & Accuracy: Meticulous attention to detail in design, proofreading, and file preparation to ensure professional output.

• Client Focus: Commitment to clear communication, understanding client needs, and delivering satisfactory results through direct interaction.

• Adaptability: Willingness to learn and implement new tools (like AI) and adapt to evolving processes and directives.

• Collaboration: Working effectively with sales teams and clients to achieve project goals.

Collaboration Style:

• Direct Communication: Primarily through digital channels, with clear and concise written and verbal English communication being vital.

• Feedback Integration: Ability to receive and implement feedback from sales teams and clients effectively and efficiently.

• Process-Oriented: Working within defined workflows and contributing to their improvement to enhance team productivity.

📝 Enhancement Note: The culture seems geared towards a fast-paced, results-oriented production environment. The values emphasize execution, accuracy, and client satisfaction within a structured framework.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume Production: Consistently producing a large quantity of advertisements while maintaining high quality and meeting strict deadlines. This requires excellent time management and efficient workflow.

• Client Asset Quality: Working with potentially weak or incomplete client-supplied text and images and needing to refine them into effective advertising materials.

• Template Adherence: Balancing creative execution with strict adherence to established templates and specifications, which can limit creative freedom.

• Remote Collaboration: Effectively communicating and collaborating with a remote team and US-based clients without the benefit of in-person interaction.

Learning & Development Opportunities:

• Advanced Production Techniques: Mastering efficient workflows within InDesign, Photoshop, and Illustrator for high-volume output.

• AI Tool Proficiency: Gaining deeper expertise in using generative AI for image enhancement and copywriting, becoming a valuable asset in modern design workflows.

• Client Communication Skills: Enhancing abilities in managing client expectations, clarifying requirements, and obtaining approvals during live phone calls.

• Understanding Advertising Performance: Developing a better sense of what makes advertisements effective in print and digital channels through hands-on experience.

📝 Enhancement Note: The challenges are directly tied to the production-heavy nature of the role. Growth opportunities are focused on mastering the core skills, leveraging new technologies, and improving soft skills relevant to client interaction and remote work.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a print advertisement from initial brief to final press-ready file, focusing on efficiency and accuracy." (Focus on InDesign steps, file checks, template adherence).

• "How do you handle revisions from a client or sales team, especially when the feedback seems subjective or requires significant changes on a tight deadline?" (Highlight communication, problem-solving, and efficiency).

• "Walk me through a time you had to improve upon weak client-provided assets or copy to create a compelling advertisement. What was your approach?" (Showcase problem-solving and creative refinement within constraints). Company & Culture Questions:

• "What interests you about Porch Group and our mission to support homeowners?" (Research the company's products, services, and market position).

• "How do you stay organized and manage your workload when dealing with a high volume of tasks and deadlines?" (Prepare to discuss time management techniques, project management tools, and prioritization strategies).

• "How do you approach communicating with clients over the phone, especially when clarifying requirements or confirming changes?" (Emphasize active listening, clear articulation, and confirmation). Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically. Start with print samples that demonstrate technical proficiency and adherence to specifications. Follow with digital ad examples.

• Highlight Process: For each key piece, briefly explain the brief, your design process, the tools used (especially InDesign), and any challenges overcome (e.g., tight space, weak assets).

• Emphasize AI Usage: Be ready to discuss specific examples of how you've used AI tools (generative fill, language models) to improve efficiency or enhance designs.

• Focus on Advertising Effectiveness: Frame your designs not just as aesthetically pleasing but as functional pieces of advertising designed to achieve a business objective.

• Print File Details: Be prepared to discuss the technical aspects of your print files (CMYK, resolution, bleed, fonts) to demonstrate readiness for commercial printing.

📝 Enhancement Note: Interview questions will likely probe practical skills, problem-solving abilities in a production context, and communication effectiveness, especially regarding client interaction and remote work. The portfolio presentation needs to highlight technical execution and efficiency.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Porch Group careers portal.

• Portfolio Customization: Tailor your portfolio to prominently feature print advertisement designs and examples of work created within templates or fixed dimensions. Include specific case studies demonstrating how you improved client-supplied assets or copy.

• Resume Optimization: Ensure your resume clearly highlights your 3+ years of experience in print and digital advertising design, advanced InDesign proficiency, and English communication skills (C1 level). Quantify achievements where possible, especially related to high-volume production or efficiency gains.

• AI Tool Familiarity: Be prepared to clearly describe your working familiarity with AI tools like generative fill and language models, detailing how you apply them in your design workflow. This should be mentioned in your cover letter or resume and be ready to discuss during interviews.

• Company Research: Understand Porch Group's business model, its services for homebuyers, and its position in the market. This will help you articulate your interest and understand the context of the advertisements you'll be designing.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.