Graphic Designer (Western Region) (3391)

📍 Job Overview

Job Title: Graphic Designer (Western Region) (3391)

Company: Perricone Juices

Location: Newport Beach, CA

Job Type: Full Time

Category: Marketing / Creative Operations

Date Posted: April 06, 2026

Experience Level: Mid-Level (3+ Years)

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in shaping the visual identity and brand experience for Perricone Juices and Natalie's Orchid Island Juice Company, focusing on premium brand building and consumer engagement.

• The Graphic Designer will be responsible for the end-to-end creation of diverse visual assets, spanning digital platforms, retail environments, packaging, and marketing collateral.

• This position demands a blend of creative strategy, technical design execution, and collaborative project management within a fast-paced, growth-oriented consumer goods environment.

• The core objective is to ensure a cohesive, elevated, and impactful brand presence across all consumer touchpoints, driving brand recognition and market appeal.

📝 Enhancement Note: While the job title is "Graphic Designer," the description and responsibilities heavily lean into a "Creative Operations" or "Marketing Design" function, especially given the emphasis on brand consistency across multiple channels and collaboration with marketing and sales teams. The role is not purely artistic but involves strategic application of design to business objectives.

📈 Primary Responsibilities

• Digital Asset Creation: Design and produce compelling digital assets for email campaigns, website graphics, social media content (including TikTok, Instagram Stories, and feeds), and integrated marketing campaigns.

• Physical Creative Development: Conceptualize and create physical marketing materials such as innovative packaging designs, eye-catching point-of-sale (POS) displays, informative brochures, impactful event signage, and engaging trade show assets.

• Sales & Marketing Tools: Develop essential sales and marketing collateral including professional sell sheets, persuasive presentations, compelling pitch decks, and realistic product or display mockups to support go-to-market strategies.

• Brand Consistency Management: Uphold and enforce a cohesive, elevated brand aesthetic across all digital platforms, physical touchpoints, and consumer interactions for both Perricone Juices and Natalie's Orchid Island Juice Company.

• Project Lifecycle Management: Manage a portfolio of multiple design projects concurrently, ensuring timely delivery, adherence to strict quality control, and alignment with brand guidelines and project objectives.

• Cross-Functional Collaboration: Liaise effectively with internal marketing and sales teams, as well as external vendors and production partners, to ensure seamless execution of design projects from concept to completion.

• Production File Preparation: Prepare final artwork files for both print and digital production, meticulously ensuring accuracy, proper formatting, and adherence to technical specifications for high-quality output.

📝 Enhancement Note: The responsibilities highlight a broad scope, indicating a need for a versatile designer who can handle both B2B (sales collateral) and B2C (packaging, digital marketing) design needs. The mention of "experiential channels" and "trade show assets" suggests an understanding of event marketing and physical branding.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Marketing, or a closely related field.

Experience:

• Minimum of 3 years of professional experience in brand and packaging design, with a preference for candidates who have worked within the consumer goods sector.

Required Skills:

• Expert Proficiency in Adobe Creative Suite: Mastery of Photoshop, Illustrator, InDesign, and other relevant design software essential for creating high-fidelity assets.

• Brand & Packaging Design Expertise: Demonstrated ability to create visually appealing and strategically aligned packaging and brand elements that resonate with target audiences.

• Digital Design Capabilities: Strong understanding of digital design principles, including UI/UX considerations for web and mobile, and experience creating assets for social media platforms and digital advertising.

• Print Production & Pre-Press: In-depth knowledge of artwork production processes, including pre-press requirements for high-quality print output across various materials (packaging, POS, collateral).

• Creative Strategy & Execution: Ability to translate marketing objectives and brand strategies into impactful visual designs that drive engagement and achieve business goals.

• Project Management: Proven ability to manage multiple design projects simultaneously, prioritize tasks, and meet demanding deadlines in a fast-paced environment.

• Attention to Detail: Meticulous adherence to brand guidelines, design specifications, and quality control standards to ensure consistency and accuracy.

• Collaboration & Communication: Excellent interpersonal and communication skills, with the ability to effectively collaborate with cross-functional teams, articulate design concepts, and receive constructive feedback.

Preferred Skills:

• Photography Experience: Practical experience in product photography, lifestyle photography, or on-set shoot direction to enhance visual storytelling capabilities.

• Social Media Trend Awareness: Familiarity with current social media trends and best practices for creating engaging content across various platforms.

• Understanding of Go-to-Market Strategies: Basic knowledge of how design supports sales and marketing initiatives, including the creation of effective sales collateral.

📝 Enhancement Note: The "3+ years" experience level combined with "Bachelor's degree or equivalent professional experience" suggests a mid-level role. The emphasis on "premium branding" indicates a need for a designer with a sophisticated aesthetic and an understanding of how design contributes to perceived value in the market.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand Development Case Studies: Showcase examples of how you've developed or evolved brand identities, highlighting your strategic thinking and creative execution across multiple touchpoints.

• Packaging Design Projects: Present a range of packaging designs, demonstrating your ability to create functional, aesthetically pleasing, and commercially viable solutions for consumer goods.

• Digital Campaign Examples: Include examples of digital assets created for campaigns (social media, email, web) that illustrate your understanding of digital best practices and engagement strategies.

• Marketing Collateral Demonstrations: Feature examples of sales sheets, presentations, or brochures that effectively communicate product value and support sales objectives.

• Process Workflow Documentation: If available, briefly outline your design process from brief to final delivery, emphasizing how you manage feedback, revisions, and quality control.

Process Documentation:

• Creative Brief Interpretation: Demonstrate how you translate client or internal briefs into actionable design concepts.

• Design Iteration and Feedback: Show examples of how you incorporate feedback and iterate on designs to achieve optimal results.

• File Management and Handoff: Illustrate your organized approach to file management and your proficiency in preparing final artwork files for production.

📝 Enhancement Note: For a Graphic Designer role, the portfolio is paramount. It needs to clearly demonstrate not just aesthetic skill but also the ability to apply design strategically to achieve business and marketing objectives, particularly within the consumer packaged goods (CPG) sector. The emphasis on "premium" and "elevated" brand presence means portfolios should reflect sophisticated design sensibilities.

💵 Compensation & Benefits

Salary Range: $70,000 - $80,000 Annually

Benefits:

• Comprehensive Health Coverage: Includes medical, dental, and vision insurance plans to support employee well-being.

• Life Insurance: Provides financial security for employees and their families.

• Retirement Savings Plan: A 401(k) plan is offered, likely with a company match, to aid in long-term financial planning.

• Paid Time Off: (Implied by Full-Time status and competitive benefits, though not explicitly stated)

• Professional Development Opportunities: (Implied by company growth and emphasis on innovation, with potential for training and skill enhancement)

Working Hours: Approximately 40 hours per week, typically during standard business hours (Day Shift).

• While generally standard, a fast-paced environment may occasionally require flexibility to meet project deadlines.

📝 Enhancement Note: The salary range is typical for a mid-level graphic designer in a high cost-of-living area like Orange County, CA. The inclusion of a 401(k) plan with a potential match is a strong indicator of a stable, established company.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage (Premium Citrus Juices)

• Perricone Juices, now united with Natalie's Orchid Island Juice Company, operates in the premium segment of the juice market. This implies a focus on quality ingredients, sophisticated branding, and a discerning consumer base. The competitive landscape requires strong visual communication to stand out.

Company Size: Not explicitly stated, but the acquisition suggests a growing entity with multiple brands and potentially increased operational complexity, likely ranging from small to medium-sized enterprise (SME) or larger if the combined entity is substantial.

Founded: Perricone Farms and Natalie's Orchid Island Juice Company have established histories, with the current union indicating a forward-looking strategy focused on growth and innovation.

Team Structure:

• Marketing & Sales Integration: The Graphic Designer will likely report into a marketing department and collaborate closely with sales teams.

• Cross-Functional Collaboration: Expect to work with product development, operations, and potentially executive leadership on various design initiatives.

• Brand Specialization: Depending on the team structure, there might be dedicated individuals or teams for digital marketing, retail marketing, and packaging, requiring seamless integration.

Methodology:

• Brand-Centric Approach: All creative output will be guided by strong brand principles and a commitment to premium quality.

• Data-Informed Design: While creative, design decisions will likely be informed by market trends, consumer insights, and performance metrics from digital campaigns and retail feedback.

• Agile Project Management: Given the "fast-paced environment" and "multiple projects simultaneously" requirement, expect a methodology that allows for quick turnarounds and adaptability.

Company Website: perriconefarms.com (and likely a separate one for Natalie's Orchid Island Juice Company)

📝 Enhancement Note: The merger of two established brands signifies a period of dynamic growth and potential integration challenges, making the Graphic Designer's role crucial in maintaining brand cohesion and communicating this evolving story visually. The "premium" aspect of the industry suggests a culture that values quality, detail, and sophisticated aesthetics.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer. It requires a solid foundation of design skills and experience, with the expectation of independent work and project ownership. It's a step beyond an entry-level position, demanding a higher degree of autonomy and strategic contribution.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager, Creative Director, or a similar role within the marketing department. This structure provides guidance while allowing for creative freedom.

Operations Impact: The Graphic Designer's work will directly impact brand perception, market competitiveness, and sales effectiveness. High-quality visuals are critical for attracting and retaining customers in the premium beverage market, influencing purchasing decisions at retail and online.

Growth Opportunities:

• Brand Specialization: Potential to deepen expertise in specific areas like packaging design, digital marketing creative, or brand identity development for the combined entity.

• Creative Leadership: As experience grows, opportunities might arise to lead smaller projects, mentor junior designers, or take on more strategic creative roles.

• Industry Exposure: Gaining experience in the dynamic Food & Beverage industry, specifically within the premium juice segment, offers valuable sector-specific knowledge.

• Cross-Functional Skill Development: Opportunities to learn more about marketing strategy, sales enablement, and product development through close collaboration.

📝 Enhancement Note: For a designer, growth often involves taking on more complex projects, leading visual strategy for specific campaigns or product lines, and potentially moving into art direction or creative management roles. The company's growth post-acquisition offers a fertile ground for these advancements.

🌐 Work Environment

Office Type: The job is listed as "On-site," indicating a traditional office setting. This environment is conducive to in-person collaboration, spontaneous brainstorming, and direct interaction with colleagues.

Office Location(s): Newport Beach, CA (92660). This location is in Orange County, a business hub with a strong presence in various industries, including consumer goods and marketing.

Workspace Context:

• Collaborative Hub: The office environment likely facilitates direct interaction with marketing, sales, and potentially product teams, fostering a collaborative creative process.

• Tools & Technology: Access to industry-standard design software and hardware is expected. The company will likely provide necessary licenses and equipment.

• Team Interaction: Regular team meetings, project reviews, and informal discussions will be part of the daily workflow, encouraging a connected and communicative atmosphere.

Work Schedule: Full-time, day shift role, typically around 40 hours per week.

• The fast-paced nature of the industry and company growth may occasionally require flexibility to meet project deadlines, but the core schedule is expected to be standard business hours.

📝 Enhancement Note: An on-site role in a collaborative environment is ideal for a designer who thrives on team interaction and direct feedback. The Newport Beach location offers a professional setting with access to amenities and a talented local workforce.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative fit.

• Portfolio Presentation: You will likely be asked to present a curated selection of your work, explaining your design process, strategic thinking, and the impact of your projects. Be prepared to discuss your role in each case study.

• Skills Assessment/Design Challenge: Potentially a practical design exercise or case study to evaluate your creative problem-solving abilities, technical skills, and understanding of brand guidelines under timed conditions.

• Behavioral & Cultural Fit Interviews: Discussions with hiring managers and team members to assess your communication style, collaboration skills, and alignment with the company's values and work environment.

Portfolio Review Tips:

• Curate Strategically: Select 5-8 of your strongest projects that best represent your skills in brand identity, packaging, and digital design, relevant to the premium CPG sector.

• Showcase Process, Not Just Pretty Pictures: For each project, explain the brief, your approach, challenges faced, how you incorporated feedback, and the final outcome or impact. Use visuals to support your narrative.

• Highlight Premium Aesthetics: Emphasize projects that demonstrate sophistication, attention to detail, and an understanding of how design conveys quality and value.

• Quantify Impact: If possible, include metrics or results (e.g., increased engagement, successful product launch, positive retailer feedback) to demonstrate the business value of your design work.

• Tailor to Perricone/Natalie's: If possible, create a mock concept or show how your skills could apply to their brands to demonstrate initiative and understanding.

Challenge Preparation:

• Understand the Brands: Research Perricone Juices and Natalie's Orchid Island Juice Company thoroughly. Understand their brand voice, target audience, and competitive positioning.

• Practice Design Thinking: Be ready to articulate how you would approach a design problem for their brands, considering constraints and objectives.

• Time Management: If given a design challenge, practice working under timed conditions and delivering a polished concept.

• Presentation Skills: Prepare to present your work or challenge solution clearly, concisely, and persuasively.

📝 Enhancement Note: The emphasis on a portfolio and potential design challenge is standard for creative roles. Candidates should focus on showcasing their ability to translate business objectives into effective visual communication, particularly within a premium consumer goods context.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency is a core requirement. This includes:

  • Photoshop: For image editing, manipulation, and digital asset creation.
  • Illustrator: For vector graphics, logos, typography, and packaging die-lines.
  • InDesign: For layout design of brochures, sell sheets, presentations, and other print collateral.

• Other Design Software: Familiarity with other design or prototyping tools may be beneficial.

Analytics & Reporting:

CRM & Automation:

• Not directly relevant for this role, but understanding how marketing assets are deployed through CRM or marketing automation platforms (e.g., HubSpot, Marketo) can provide context for digital asset creation.

📝 Enhancement Note: The explicit mention of "Expert-level proficiency in Adobe Creative Suite" is the most critical technical requirement. Any additional tool proficiency, especially related to digital asset management or collaborative design platforms, would be a bonus.

👥 Team Culture & Values

Operations Values:

• Quality & Craftsmanship: A commitment to high-quality design, reflecting the premium nature of the products.

• Brand Integrity: Upholding and enhancing the brand's reputation through consistent and elevated visual communication.

• Collaboration & Teamwork: Working effectively with cross-functional teams to achieve shared goals.

• Innovation & Creativity: Bringing fresh ideas and creative solutions to marketing challenges.

• Efficiency & Reliability: Delivering high-quality work on time and to specification.

Collaboration Style:

• Cross-Functional Partnership: The role requires close collaboration with marketing, sales, and potentially product development teams. This involves active listening, clear communication, and a willingness to integrate feedback.

• Vendor Management: Ability to work effectively with external printers, agencies, or production partners, providing clear briefs and ensuring quality output.

• Feedback Integration: Openness to constructive criticism and the ability to iterate on designs based on feedback from stakeholders.

📝 Enhancement Note: The company's positioning in the premium beverage market suggests a culture that values excellence, attention to detail, and a sophisticated approach to branding. The integration of two companies implies a need for adaptable and collaborative individuals.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Brands: Effectively managing distinct visual identities and creative needs for both Perricone Juices and Natalie's Orchid Island Juice Company.

• Fast-Paced Environment: Juggling numerous projects with competing deadlines while maintaining high creative standards.

• Translating Premium Quality Visually: Consistently conveying the premium nature of the juices through design across all touchpoints.

• Adapting to Growth: Navigating the evolving brand landscape and operational changes following the company merger.

Learning & Development Opportunities:

• Deep Dive into CPG Branding: Gaining specialized knowledge in branding and design within the competitive Food & Beverage industry.

• Packaging Design Specialization: Developing advanced skills in packaging design, from concept to production-ready artwork.

• Digital Marketing Creative: Enhancing expertise in creating engaging visual content for social media, email, and web platforms.

• Cross-Functional Exposure: Understanding broader marketing and sales strategies, which can inform design decisions and career progression.

📝 Enhancement Note: The challenges presented are common in growing companies, especially those undergoing mergers. The opportunities lie in leveraging this dynamic environment for skill enhancement and career advancement within a specialized industry.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a new packaging line for a premium citrus juice brand, considering shelf appeal and brand consistency?" (Focus on process, research, and aesthetic considerations.)

• "Describe a time you had to manage multiple design projects with conflicting deadlines. How did you prioritize and ensure quality?" (Highlight project management skills and time-efficiency strategies.)

Company & Culture Questions:

• "What aspects of Perricone Juices' or Natalie's Orchid Island Juice Company's branding appeal to you, and how would you contribute to its premium positioning?" (Show research and alignment with brand values.)

• "How do you collaborate with marketing and sales teams to ensure design aligns with business objectives?" (Discuss communication, feedback integration, and goal alignment.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, follow a clear story: Problem/Brief -> Your Solution/Process -> Outcome/Impact.

• Highlight Strategic Thinking: Don't just show the final image; explain why you made certain design choices and how they served the client's goals.

• Showcase Versatility: Include examples that demonstrate your range across packaging, digital, and marketing collateral.

• Be Ready for Technical Questions: Prepare to discuss software usage, file formats, and production considerations.

• Enthusiasm for the Brands: Express genuine interest in the company's products and mission.

📝 Enhancement Note: Interview preparation should focus on showcasing not just artistic talent, but also strategic thinking, collaboration skills, and a deep understanding of how design serves business objectives, particularly within the premium consumer goods sector.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on paycomonline.net.

• Portfolio Customization: Curate your online or PDF portfolio to prominently feature 5-8 of your strongest projects, emphasizing brand identity, packaging design, and digital marketing assets relevant to premium consumer goods. Ensure it clearly demonstrates your strategic approach and ability to execute on brand consistency.

• Resume Optimization: Tailor your resume to highlight your 3+ years of experience in brand and packaging design, your expert-level proficiency in Adobe Creative Suite, and any experience in the Food & Beverage industry. Quantify achievements where possible.

• Interview Preparation: Practice presenting your portfolio, focusing on explaining your design process, problem-solving skills, and the business impact of your work. Prepare answers for common interview questions related to creativity, collaboration, and project management.

• Company Research: Thoroughly research Perricone Juices and Natalie's Orchid Island Juice Company. Understand their brand positioning, target audience, and recent developments (like their merger) to demonstrate genuine interest and contextualize your application.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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