Graphic Designer, vikariat

📍 Job Overview

Job Title: Graphic Designer, Vikariat

Company: Naturkompaniet

Location: Stockholm, Sweden

Job Type: FULL_TIME

Category: Marketing & Design Operations

Date Posted: 2026-09-30

Experience Level: 5-10 years

Remote Status: Hybrid

🚀 Role Summary

• Design and produce compelling campaign materials for retail, digital, print, and social media channels.

• Develop and execute visual communication strategies that reinforce Naturkompaniet's brand identity and customer experience.

• Collaborate closely with the Art Director and cross-functional teams to translate creative concepts into impactful visual assets.

• Manage the end-to-end production of graphic assets for various platforms, ensuring brand consistency and quality.

• Contribute to the strategic development of visual narratives for content, including the magazine "365".

📝 Enhancement Note: This role is a temporary position (vikariat) for 12 months with the possibility of extension, focusing on in-house graphic design and production within the retail and outdoor industry. The hybrid work model indicates a structured approach to balancing remote and in-office collaboration.

📈 Primary Responsibilities

• Create and develop campaign materials for retail stores, digital platforms, paid media, and social media.

• Produce and manage the production of graphic assets for both digital and print channels, ensuring high-quality output.

• Design point-of-sale (POS) materials, advertisements, CRM assets, web graphics, social media content, and internal communications.

• Execute layout and graphic production for publications such as the magazine "365".

• Translate creative ideas and concepts into strong, visually coherent communication that aligns with brand guidelines.

• Ensure consistent application and evolution of Naturkompaniet's graphic identity across all communication materials.

• Collaborate effectively with the Art Director, marketers, e-commerce team, store organization, and other business units.

• Participate in the planning and execution of photo and content production shoots as needed.

• Contribute creative ideas, perspectives, and graphic expertise to the marketing team's ongoing work and strategic discussions.

📝 Enhancement Note: The responsibilities highlight a hands-on role where the designer is expected to contribute creatively from concept to final delivery, not just execute pre-defined briefs. This implies a need for strategic thinking alongside strong production skills.

🎓 Skills & Qualifications

Education: Post-secondary education in graphic design, visual communication, or equivalent experience.

Experience: Minimum 5 years of relevant experience as a graphic designer or in a similar creative role, such as within an in-house department, agency, or retail environment.

Required Skills:

• Strong proficiency in Adobe Creative Cloud, with advanced skills in InDesign, Photoshop, and Illustrator.

• Extensive experience in graphic production for both digital and print channels.

• Solid understanding of brand development and the ability to work consistently within established graphic identity guidelines.

• Proven ability to independently manage graphic design projects from brief to final delivery.

• Excellent visual design skills, including a strong sense of typography, color, imagery, and composition.

• Good command of Swedish and English, both spoken and written.

• Demonstrated knowledge and interest in outdoor activities and products within Naturkompaniet's assortment. Preferred Skills:

• Experience or knowledge in photography, film, motion design, or other forms of moving media.

• Familiarity with other relevant design software and production tools.

• Understanding of user experience (UX) principles in digital design.

• Experience in retail marketing or e-commerce visual merchandising.

📝 Enhancement Note: The emphasis on "personlig lämplighet" (personal suitability) suggests that cultural fit and soft skills will be heavily weighted alongside technical abilities. A genuine interest in the outdoor industry is presented as a key differentiator.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a range of design projects demonstrating proficiency across digital and print mediums.

• Include examples of campaign materials, POS designs, social media content, and layout work (e.g., magazine spreads).

• Highlight projects where brand identity guidelines were applied consistently and effectively.

• Present case studies that illustrate the process from brief to final execution, emphasizing problem-solving and creative rationale.

• Demonstrate experience with production workflows for both digital assets and print-ready files. Process Documentation:

• Illustrate how you approach project briefs and conceptualize design solutions.

• Show examples of collaboration with Art Directors, marketers, or other stakeholders in a team environment.

• Detail your workflow for managing multiple projects simultaneously and meeting deadlines.

• Provide evidence of your ability to adapt designs based on feedback and strategic objectives.

📝 Enhancement Note: The application explicitly requests a portfolio, underscoring its importance for evaluating a candidate's practical skills and creative output. The portfolio should reflect the breadth of responsibilities outlined for the role.

💵 Compensation & Benefits

Salary Range: While not explicitly stated, for a Graphic Designer with 5-10 years of experience in Stockholm, Sweden, a competitive salary would typically range from 35,000 SEK to 50,000 SEK per month, depending on the exact experience, portfolio strength, and specific responsibilities.

Benefits:

• Occupational pension plan.

• Comprehensive insurance coverage.

• Generous staff discount on Naturkompaniet's product range.

• Wellness allowance to support physical activity.

• Access to loan equipment for personal outdoor adventures.

• Discounted access to local gyms.

Working Hours: 40 hours per week, with a hybrid work arrangement allowing for one day of remote work per week.

📝 Enhancement Note: The salary range is an estimation based on industry benchmarks for similar roles in Stockholm. The benefits package is comprehensive, emphasizing the company's commitment to employee well-being and engagement with the outdoor lifestyle.

🎯 Team & Company Context

🏢 Company Culture

Industry: Retail (Outdoor and Adventure Gear)

Company Size: The marketing department has eight members, suggesting a medium-sized marketing team within a larger retail organization. Naturkompaniet is part of the international Fenix Outdoor group.

Founded: Naturkompaniet's founding date is not provided, but its affiliation with Fenix Outdoor (founded in 1971) suggests a long-standing presence and deep roots in the outdoor industry.

Team Structure:

• The marketing department consists of eight individuals with diverse skill sets.

• The Graphic Designer will report to the Art Director and collaborate closely with marketers, e-commerce specialists, and retail staff.

• The organizational structure is described as "flat," encouraging ideas from various sources and collaborative goal achievement. Methodology:

• Emphasis on in-house content creation, from strategy and creative ideation to final production across multiple channels.

• A data-driven approach to marketing, supported by the collaboration between different departments.

• A strong focus on sustainability, environmental consciousness, and promoting outdoor living.

• Decision-making is described as cost-conscious and thoughtful.

Company Website: https://jobb.naturkompaniet.se

📝 Enhancement Note: The company culture is deeply rooted in a passion for outdoor life, sustainability, and collaborative teamwork. The "flat organization" and "in-house" approach suggest an environment where individual contributions are valued and creativity is encouraged across all levels.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-level Graphic Designer position, requiring significant independent work and creative input, rather than entry-level production. The expectation to contribute to strategy and concept development elevates it beyond a purely execution-focused role.

Reporting Structure: The Graphic Designer will work closely with and likely report to the Art Director within the marketing department. Collaboration is expected with marketers, e-commerce, and store operations.

Operations Impact: The Graphic Designer's work directly influences Naturkompaniet's brand perception, customer engagement, and sales across all channels (retail, digital, print). Strong visual communication is critical for conveying the brand's passion for the outdoors and driving customer action.

Growth Opportunities:

• Potential for extension of the 12-month contract.

• Opportunity to deepen expertise in outdoor industry marketing and visual storytelling.

• Development of skills in motion graphics or other advanced visual media if experience is gained.

• Potential to take on more complex creative projects and strategic input within the marketing team.

• Exposure to a broader international context through the Fenix Outdoor group.

📝 Enhancement Note: While this is a temporary role, the emphasis on developing and producing creative concepts suggests opportunities for skill enhancement and potentially a pathway to more senior or specialized design roles within the company or the wider Fenix Outdoor group.

🌐 Work Environment

Office Type: The role is based at Naturkompaniet's head office in Stockholm. The company operates a hybrid work model, allowing for one day of remote work per week.

Office Location(s): Stockholm, Sweden (Kungstensgatan 36, 113 59 Stockholm). This central location is likely accessible via public transport.

Workspace Context:

• A collaborative office environment within a dedicated marketing department.

• Access to necessary design tools and technology within the office.

• Opportunities for spontaneous collaboration and idea exchange with colleagues in the marketing team and other departments.

• A work environment that values creativity, teamwork, and a shared passion for the outdoors.

Work Schedule: Standard full-time hours (40 hours per week) with the flexibility of a hybrid model, allowing for one day of remote work. This structure supports a balance between in-office collaboration and focused individual work.

📝 Enhancement Note: The hybrid work model is a key feature, offering flexibility while ensuring team cohesion and in-person collaboration, which is vital for creative roles. The office location in Stockholm provides access to urban amenities.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, CV, and portfolio to assess qualifications and creative output.

• First Interview: Likely with the hiring manager (Art Director or Marketing Manager) to discuss experience, creative approach, and cultural fit. Portfolio review will be a central part of this discussion.

• Practical Test/Case Study: Potentially a short design task or a discussion of how you would approach a specific design challenge relevant to Naturkompaniet's brand.

• Final Interview: May involve meeting other team members or senior management to assess team dynamics and overall fit.

Portfolio Review Tips:

• Curate Selectively: Showcase 5-8 of your strongest, most relevant projects that demonstrate the required skills (digital, print, campaign, brand consistency).

• Tell a Story: For each project, briefly explain the brief, your role, the creative process, challenges, and the final outcome/impact.

• Highlight Production Skills: Clearly show your ability to deliver polished, production-ready assets for various channels.

• Brand Alignment: Include examples that show an understanding of brand identity and how to apply it consistently, ideally demonstrating an interest in retail or lifestyle brands.

• Technical Proficiency: Ensure your portfolio clearly showcases your mastery of Adobe Creative Cloud tools.

Challenge Preparation:

• Research Naturkompaniet's current marketing campaigns, visual identity, and target audience.

• Be prepared to discuss your design philosophy and how you stay updated on design trends while maintaining brand integrity.

• Think about how you would approach designing for the outdoor retail sector and how to communicate the brand's passion for nature.

• Prepare to articulate your experience with project management, client communication, and working within established brand guidelines.

📝 Enhancement Note: The emphasis on a portfolio and potentially a practical test indicates a strong focus on demonstrable design skills and creative problem-solving. Candidates should prepare to articulate their design process and rationale thoroughly.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud Suite: Expert-level proficiency is essential, specifically:

  • InDesign: For layout design, magazine production, POS materials, and print collateral.
  • Photoshop: For image editing, manipulation, and digital asset creation.
  • Illustrator: For vector graphics, logos, icons, and illustrations.

• Other Relevant Programs: Familiarity with additional design software or asset management tools may be beneficial.

Analytics & Reporting:

• While not a primary focus for this role, an understanding of how design impacts digital channel performance (e.g., click-through rates on ads, engagement on social media) is advantageous. CRM & Automation:

• Experience designing assets for CRM campaigns (e.g., email newsletters) is relevant. Understanding how visual assets are deployed through marketing automation platforms could be a plus.

📝 Enhancement Note: The core requirement is deep proficiency in the Adobe Creative Cloud suite. While analytics and CRM knowledge aren't primary, understanding their role in the broader marketing ecosystem will enable the designer to create more effective assets.

👥 Team Culture & Values

Operations Values:

• Passion for Outdoors: A genuine interest in nature and outdoor activities is fundamental to the company's identity and employee ethos.

• Collaboration & Teamwork: The "flat organization" and "working closely together" emphasize a supportive and cooperative team environment.

• Cost-Consciousness & Thoughtful Decisions: A pragmatic approach to business operations and resource management.

• Sustainability & Environmental Responsibility: A core value that should permeate all aspects of work and communication.

• Craftsmanship & Quality: A dedication to high-quality design execution and attention to detail.

Collaboration Style:

• Open communication and idea sharing are encouraged across the marketing team and with other departments.

• Prestigeless attitude, willingness to give and receive feedback constructively.

• Joint effort in achieving common goals, with a focus on collective success.

• Cross-functional collaboration with marketers, e-commerce, and retail operations to ensure cohesive brand messaging.

📝 Enhancement Note: The culture is built around a shared love for the outdoors, which fosters a sense of community and purpose. Candidates who align with these values and enjoy a collaborative, hands-on approach will thrive here.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Creative Innovation: Maintaining Naturkompaniet's established graphic identity while developing fresh and engaging campaign visuals.

• High Volume of Diverse Deliverables: Managing multiple projects simultaneously for various channels (digital, print, retail) with competing deadlines.

• Adapting to a Hybrid Work Environment: Ensuring seamless collaboration and productivity while working partly remotely and partly in the office.

• Staying Current with Design Trends: Incorporating new visual styles and technologies without compromising brand integrity or the core message of outdoor adventure.

Learning & Development Opportunities:

• Skill Deepening: Opportunities to refine expertise in specific design software and production techniques.

• Industry Insight: Gaining deeper knowledge of the outdoor retail market, product offerings, and customer base.

• Creative Exploration: Contributing to the strategic and creative direction of visual marketing efforts.

• Cross-functional Exposure: Learning about different facets of marketing and retail operations through close collaboration.

📝 Enhancement Note: The role offers a dynamic environment where the designer can hone their craft and contribute significantly to a brand with a strong mission. The challenges are typical of in-house creative roles and present opportunities for professional growth.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a visual campaign for a new line of sustainable hiking boots, considering Naturkompaniet's brand values?" (Assesses understanding of brand, product, and creative strategy.)

• "Describe a time you had to balance creative vision with strict brand guidelines. How did you ensure both were met?" (Evaluates ability to work within constraints and maintain brand integrity.)

• "Walk us through your process for creating a print advertisement versus a social media graphic. What are the key differences in your approach?" (Tests understanding of different media requirements and production workflows.) Company & Culture Questions:

• "What interests you about Naturkompaniet and the outdoor industry specifically?" (Probes genuine passion and cultural fit.)

• "How do you contribute to a positive team environment, especially in a hybrid setting?" (Assesses collaboration skills and adaptability.)

• "Describe your experience working in a flat organization or with cross-functional teams." (Evaluates ability to navigate diverse team dynamics.) Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type or chronologically. Start with your strongest, most relevant pieces.

• Narrative: For each project, clearly articulate the brief, your role, the strategic objectives, your creative process, challenges, and the final outcome. Use visuals effectively.

• Showcase Versatility: Highlight examples of work across digital, print, and campaign materials to demonstrate your range.

• Technical Mastery: Be prepared to discuss the software and techniques used in your projects.

• Enthusiasm: Convey your passion for design and the Naturkompaniet brand.

📝 Enhancement Note: Preparation should focus on articulating your design process, demonstrating strategic thinking, and showcasing your ability to align creative work with brand objectives and company values.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Naturkompaniet job portal.

• Curate Your Portfolio: Select 5-8 of your most impactful and relevant design projects that highlight your skills in digital, print, campaign development, and brand identity application.

• Tailor Your CV: Emphasize your 5+ years of graphic design experience, proficiency in Adobe Creative Cloud, and any experience within retail or the outdoor industry. Quantify achievements where possible.

• Prepare Your Narrative: Be ready to discuss your design process, creative rationale, and how you collaborate within a team. Practice presenting your portfolio, focusing on storytelling and demonstrating your understanding of Naturkompaniet's brand and mission.

• Research Naturkompaniet: Familiarize yourself with their current marketing, brand voice, product range, and commitment to sustainability and outdoor life. Understand their target audience and competitive landscape.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.