Graphic Designer Senior- Creative Services

📍 Job Overview

Job Title: Graphic Designer Senior - Creative Services

Company: PNC

Location: Pittsburgh, PA, United States (with flexibility for other listed locations: Philadelphia, PA; Tysons Corner, VA; Washington, DC; Cleveland, OH; Houston, TX)

Job Type: Full time

Category: Creative Services / Marketing Operations / GTM Creative

Date Posted: October 02, 2026

Experience Level: Senior (5+ years)

Remote Status: On-site

🚀 Role Summary

• Senior-level Graphic Designer specializing in motion design and video editing to produce compelling visual content for diverse marketing channels.

• Lead the creative development and execution of animation, motion graphics, and video content that aligns with PNC's brand strategy and business objectives.

• Serve as a key contributor to the in-house agency, translating complex ideas into engaging visual narratives through advanced design and editing techniques.

• Drive innovation in AI-enabled creative technologies for motion design and video production workflows, enhancing efficiency and exploring new creative possibilities.

📝 Enhancement Note: While the title is "Graphic Designer Senior," the detailed responsibilities heavily emphasize motion design, video editing, and AI integration in creative workflows. This indicates a specialized role within Creative Services, requiring a strong operational understanding of video production pipelines, asset management, and content delivery for GTM initiatives. This role bridges creative execution with operational efficiency in content creation.

📈 Primary Responsibilities

• Lead the conceptualization, design, and execution of motion graphics, animation, and video content for in-branch Digital Customer Network (DCN) experiences, sponsorship activations, social media campaigns, and internal executive video requests.

• Develop compelling visual narratives that simplify complex financial concepts and enhance audience engagement across various platforms.

• Collaborate with Creative Directors, writers, marketers, and business stakeholders to translate strategic objectives into high-impact visual communications.

• Direct post-production workflows, including editing, color correction, sound design, animation integration, and final delivery, ensuring adherence to quality, accessibility, compliance, and brand standards.

• Establish and maintain scalable motion design systems and reusable assets to improve consistency, efficiency, and brand governance across all creative output.

• Leverage AI-enabled creative technologies (e.g., Adobe Firefly, Premiere Pro AI tools, After Effects AI features) to optimize production workflows, improve efficiency, and drive creative exploration.

• Ensure all motion and video work accurately reflects PNC's brand standards, visual identity, and customer experience principles.

• Manage multiple complex projects and stakeholders simultaneously within a fast-paced environment, balancing creative excellence with timelines, budgets, and operational priorities.

• Act as a coach and mentor to less experienced designers, providing guidance on creative techniques, software proficiency, and best practices in motion design and video production.

• Partner on enterprise initiatives requiring multimedia storytelling, executive presentations, experiential content, and digital experiences.

📝 Enhancement Note: The responsibilities highlight a need for operational rigor in managing creative projects, adhering to strict brand and compliance guidelines, and integrating new technologies like AI. This implies a need for process-oriented thinking beyond pure creative design, focusing on efficient content delivery and scalable asset creation, which is critical for GTM operations.

🎓 Skills & Qualifications

Education: Bachelor's Degree required. In lieu of a degree, a comparable combination of education, job-specific certification(s), and experience (including military service) may be considered.

Experience: 5+ years of professional experience in motion design, animation, video editing, or multimedia production within an agency, in-house agency, production studio, or enterprise marketing environment.

Required Skills:

• Advanced proficiency in Adobe Creative Cloud, including After Effects, Premiere Pro, Photoshop, Illustrator, and Media Encoder.

• Exceptional portfolio demonstrating expertise in motion graphics, animation, visual storytelling, and video editing.

• Strong understanding of storyboarding, visual communication, pacing, typography, composition, and cinematic storytelling principles.

• Proven ability to manage multiple complex projects and stakeholders within a fast-paced environment.

• Experience creating content for digital, social, sponsorship, experiential, environmental, and enterprise communication channels.

• Knowledge of accessibility standards, captioning requirements, and digital media best practices.

• Experience applying AI-enabled creative technologies to improve production quality, efficiency, and scalability. Preferred Skills:

• Advertising

• Brand Management

• Communication

• Design

• Marketing

• Marketing Communications (MarCom)

• Online Advertising

• Writing

• Graphic Tools

• Graphic Visualization

• Managing Multiple Priorities

• Marketing Function

• Products and Services

📝 Enhancement Note: The "Preferred Skills" list includes broader marketing and communication competencies. For a Senior role, candidates should be prepared to articulate how their specialized motion design and video editing skills contribute to these broader marketing functions and support overall GTM strategy, not just isolated creative output.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a minimum of 5 years of professional work in motion design, animation, and video editing.

• The portfolio must demonstrate expertise in visual storytelling, translating complex concepts into engaging narratives, and optimizing content for various channels (digital, social, experiential, in-branch).

• Include case studies highlighting the strategic thinking behind your creative solutions, detailing the problem, your approach, and the measurable impact of your work.

• Showcase proficiency in leveraging Adobe Creative Cloud tools, with specific examples of advanced techniques in After Effects and Premiere Pro.

• Feature examples of AI-enabled creative technologies applied to motion design or video production, detailing the process and benefits achieved. Process Documentation:

• Candidates should be prepared to discuss their process for managing video production workflows from concept to delivery, including pre-production (storyboarding, script adaptation), production (editing, sound design, animation integration), and post-production (color correction, final mastering, compliance checks).

• Demonstrate understanding of creating and maintaining motion design systems, reusable assets, and templates to ensure brand consistency and operational efficiency.

• Be ready to articulate how you ensure content meets accessibility standards, compliance requirements, and technical specifications for various distribution platforms.

• Provide examples of how you have collaborated with cross-functional teams (writers, marketers, business stakeholders) to define project requirements and ensure alignment with business objectives.

📝 Enhancement Note: For this Senior role, the portfolio should not just be a showcase of creative output but a demonstration of operational process. Applicants need to highlight how they manage complex projects, integrate new technologies like AI, and ensure efficient, compliant, and on-brand delivery, aligning with GTM operational needs.

💵 Compensation & Benefits

Salary Range: $91,000.00 – $202,800.00 annually.

Benefits:

• Comprehensive medical, prescription drug, dental, and vision insurance.

• Health Savings Account (HSA) option.

• Employee and spouse/child life insurance.

• Short-term and long-term disability protection.

• Retirement savings: 401(k) with PNC match and a Pension plan.

• Stock purchase plan.

• Dependent care reimbursement account.

• Back-up child and elder care services.

• Adoption, surrogacy, and doula reimbursement programs.

• Educational assistance, including some fully paid programs.

• Robust wellness program with financial incentives.

• Paid Time Off: Between 15 to 25 vacation days annually (depending on career level), 9 occasional absence days, and up to 11 paid holidays.

• Maternity and/or parental leave.

Working Hours: Standard full-time hours are expected, likely around 40 hours per week. While the role is on-site, PNC fosters a supportive culture, suggesting a balance between productivity and employee well-being.

📝 Enhancement Note: The provided salary range is broad, reflecting the "Senior" designation and potential variation by location and candidate experience. Given the multiple listed locations (Pittsburgh, Philadelphia, Tysons Corner, Washington D.C., Cleveland, Houston), candidates should research specific market rates for senior motion designers/video editors in their preferred location. The benefits package is extensive, typical for large financial institutions.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (Banking)

Company Size: Large Enterprise (PNC operates as a major financial institution with a significant employee base).

Founded: 1852 (PNC has a long-standing history, indicating stability and established processes.)

Team Structure:

• This role is within the "Creative Services" department, part of PNC's broader Marketing organization.

• The Marketing organization is described as an "innovative growth engine" for the business.

• The Senior Graphic Designer will partner with "creative leaders, writers, marketers, external partners, and business stakeholders," indicating a highly collaborative, cross-functional environment.

• The role involves mentorship, suggesting a team structure with junior designers. Methodology:

• Emphasis on "Brilliantly Boring" brand platform: a human, un-bank-like tone and empathy advantage, focusing on steady, dependable, and reliable customer service.

• Data-driven decision-making is implied through the focus on business objectives, customer insights, and measurable outcomes.

• Emphasis on innovation, particularly with AI-enabled creative technologies, while balancing with brand governance, compliance, and quality standards.

• Focus on operational excellence, efficiency, and scalability in content creation and delivery.

Company Website: https://www.pnc.com/

📝 Enhancement Note: PNC's "Brilliantly Boring" ethos suggests a need for creative work that is sophisticated, impactful, and trustworthy, rather than overly flashy. This requires a deep understanding of brand strategy and operational execution to ensure creative output consistently reinforces this message. The emphasis on AI innovation indicates a forward-thinking approach within the marketing department.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor. This role is positioned as a senior expert in motion design and video editing, expected to lead creative development, mentor junior staff, and drive innovation. The scope includes high-visibility projects and strategic partnerships.

Reporting Structure: Reports to a Creative Director or Assistant Creative Director (ACD) within Creative Services, collaborating closely with marketers, product teams, and business stakeholders across the enterprise.

Operations Impact: Visual storytelling and multimedia content directly support marketing campaigns, customer engagement, and brand perception, which are critical for driving business outcomes, customer acquisition, and retention in the financial services sector. The role's output contributes to the overall effectiveness of GTM strategies by making complex financial products and services more accessible and engaging.

Growth Opportunities:

• Specialization & Leadership: Opportunity to become a subject matter expert in advanced motion design, video editing, and AI-driven creative tools, potentially leading specialized projects or teams.

• Skill Development: Continuous learning in emerging creative technologies, AI applications in media production, and advanced storytelling techniques.

• Cross-Functional Exposure: Deepen understanding of financial services marketing, GTM strategies, and enterprise-level operations through collaboration with diverse business units.

• Mentorship: Develop leadership and coaching skills by guiding junior designers.

• Strategic Contribution: Influence the evolution of PNC's visual identity and brand storytelling through innovative creative solutions.

📝 Enhancement Note: The "Senior" title implies a path towards leadership or deep specialization. For operations-minded candidates, framing their contributions in terms of process improvement, efficiency gains through technology (especially AI), and measurable impact on GTM objectives will be key to highlighting their strategic value beyond pure creative execution.

🌐 Work Environment

Office Type: On-site. PNC is an "in-office company" that fosters a supportive culture.

Office Location(s): Primarily "One PNC Plaza (PA370)" in Pittsburgh, PA, with potential for roles in Philadelphia, PA; Tysons Corner, VA; Washington, DC; Cleveland, OH; and Houston, TX. This indicates a large, distributed organization with centralized creative hubs.

Workspace Context:

• The role requires close collaboration with creative leaders, writers, marketers, and business stakeholders, suggesting a dynamic and interactive work environment.

• Access to industry-standard creative software (Adobe Creative Cloud) and potentially advanced hardware for video editing and motion graphics production.

• The culture emphasizes support and employee well-being, balancing demanding project work with a healthy work-life balance.

• Opportunities for cross-functional interaction and team collaboration within the Creative Services department.

Work Schedule: Standard full-time, on-site work hours are expected, likely around 40 hours per week. The emphasis on a supportive culture suggests flexibility may be available, but core hours will be tied to project deadlines and team collaboration