Graphic Designer - Philippines

📍 Job Overview

Job Title: Graphic Designer

Company: Lifely

Location: Philippines

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-09-25

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the creation of visually compelling and on-brand graphic assets for diverse marketing channels, including paid social, websites, email campaigns, and product launches.

• Drive conversion rates through innovative website design and CRO (Conversion Rate Optimization) initiatives, ensuring designs are both attractive and action-oriented.

• Leverage and master AI design tools to enhance content quality and production efficiency, while meticulously ensuring accuracy and brand alignment.

• Collaborate closely with Creative, Marketing, and E-commerce teams to translate campaign briefs into effective visual communications that resonate with target audiences and drive desired customer actions.

• Uphold and protect the visual identity of multiple brands (Lifely, Little Lifely, Cushie Home) across all creative outputs, maintaining consistency in typography, color, imagery, and tone.

📝 Enhancement Note: This role is strategically positioned within the marketing function, with a strong emphasis on performance marketing and e-commerce success. The ideal candidate will be commercially minded, capable of connecting design output directly to business objectives like ROAS and customer conversion. The integration of AI tools is a significant differentiator, requiring a proactive approach to learning and applying these technologies within a practical, results-driven context.

📈 Primary Responsibilities

• Develop and produce high-converting static creative assets for paid social media campaigns, acquisition efforts, retention strategies, and product/campaign launches.

• Design engaging website banners, landing page sections, email graphics, product visuals, and promotional modules that enhance user experience and drive engagement.

• Execute A/B tests and CRO initiatives by creating stronger layouts, improving visual hierarchy, and crafting compelling calls-to-action to optimize conversion rates.

• Maintain rigorous brand consistency across all visual materials, ensuring adherence to established typography, color palettes, imagery guidelines, and overall brand voice for multiple e-commerce brands.

• Master and integrate AI-assisted creative tools into daily workflows, focusing on generating high-quality content while rigorously checking for product accuracy, brand compliance, and aesthetic quality.

• Collaborate effectively with cross-functional teams, including copywriters, performance marketers, e-commerce specialists, and brand managers, to ensure cohesive and impactful campaign execution.

• Proactively manage project timelines, identify potential risks, and communicate progress and challenges clearly to stakeholders, including the Creative Lead (Mansell) and the wider marketing team.

• Conduct thorough quality assurance checks on all design deliverables, verifying spelling, pricing, layout accuracy, link functionality, and final export quality.

• Organize and maintain clean, editable design files with clear version control for efficient asset management and future iterations.

• Analyze creative performance data and leverage learnings to continuously improve future design outputs and optimize campaign effectiveness.

📝 Enhancement Note: The responsibilities highlight a dual focus on creative execution and performance optimization. The candidate is expected to not only produce visually appealing assets but also to understand their impact on key marketing metrics like ROAS and conversion rates. The emphasis on AI tools suggests a forward-thinking approach to design production and a need for adaptability and continuous learning.

🎓 Skills & Qualifications

Education: A design degree is considered useful but not mandatory, provided the candidate demonstrates strong practical ability and a compelling portfolio.

Experience: Minimum of 2 years of commercial graphic or digital design experience, with a proven track record in e-commerce, paid social, or campaign design.

Required Skills:

• Proficiency in industry-standard design software such as Adobe Photoshop, Adobe Illustrator, Figma, and Canva.

• Strong command of typography, layout design, composition, color theory, and visual hierarchy principles.

• Demonstrated ability to create effective variations of creative assets from a single brief for different channels and audiences.

• Solid understanding of digital advertising formats, including paid social, website banners, email marketing, and landing page design best practices.

• Excellent attention to detail, with a strong capacity for quality assurance and accuracy in all deliverables.

• Effective time management skills, with the ability to manage multiple projects and meet tight deadlines in a fast-paced environment.

• Strong communication skills, with the ability to articulate design decisions and respond constructively to feedback.

• A proactive and adaptable mindset, demonstrating a willingness to learn new tools and processes, particularly AI-assisted creative workflows. Preferred Skills:

• Experience with UI (User Interface) or UX (User Experience) design principles.

• Direct experience in landing page design and Conversion Rate Optimization (CRO).

• Proven ability in email design and the creation of visually appealing email marketing campaigns.

• Familiarity with motion graphics or short-form video creation.

• Previous experience within the furniture, home goods, family lifestyle, or e-commerce sectors.

• Hands-on experience with AI-assisted creative tools for content generation and enhancement.

📝 Enhancement Note: The required skills emphasize a blend of foundational design principles and practical application in digital marketing contexts. The preferred skills indicate areas where the candidate can bring additional value, particularly in specialized design disciplines and the rapidly evolving field of AI-assisted creative work. The explicit mention of "Higgsfield" as a relevant tool suggests a specific technology stack or preference that candidates might want to research.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 2 years of commercial graphic or digital design work.

• Specific examples demonstrating expertise in paid social advertising creative, including static ads and campaign visuals.

• Case studies or examples of e-commerce design, such as product graphics, banners, and landing page sections.

• Work exhibiting strong brand identity application and visual consistency across different platforms.

• Demonstrations of how design choices have contributed to campaign performance, ideally with metrics or outcomes explained.

• Evidence of creating effective design variations from a single brief for diverse marketing needs. Process Documentation:

• Showcase an understanding of the design process from brief interpretation to final delivery, including QA and file management.

• Provide examples of how feedback and performance data were used to iterate and improve design outcomes.

• Demonstrate proficiency in managing design workflows, including planning, execution, and adherence to deadlines.

• Illustrate experience with collaborative processes, showing how you worked with copywriters, marketers, and other stakeholders.

📝 Enhancement Note: The portfolio is critical for this role, serving as the primary evidence of a candidate's practical skills and commercial acumen. The emphasis on "process" within the portfolio suggests that applicants should not only present final designs but also articulate their design journey, including how they interpret briefs, collaborate, iterate based on feedback, and measure success. The mention of "one portfolio project from brief through result" in the interview focus areas further underscores this requirement.

💵 Compensation & Benefits

Salary Range: While