Graphic Designer (Performance Marketing) for a US SAAS Company (Remote)

📍 Job Overview

Job Title: Graphic Designer (Performance Marketing)

Company: Paired (for a US SAAS Company)

Location: Peru

Job Type: Part-Time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-06-22

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is a critical component of a US-based SAAS company's performance marketing strategy, focusing on the creation of static ad creatives for paid advertising channels.

• You will be responsible for designing visually compelling assets that drive conversions and optimize campaign performance across platforms like Meta and Google.

• The position requires a blend of strong graphic design skills and a deep understanding of direct-response marketing principles to ensure creative effectiveness.

• Collaboration is key, as you will work closely with media buyers and the performance creative team to test, iterate, and refine ad creatives based on campaign data and results.

📝 Enhancement Note: This role is framed as a "Graphic Designer (Performance Marketing)" but given the focus on paid advertising, direct-response principles, and collaboration with media buyers, it falls under the broader umbrella of Marketing Operations or Creative Operations within a Go-To-Market (GTM) function. The emphasis on performance metrics and conversion optimization highlights its operational significance beyond pure aesthetics.

📈 Primary Responsibilities

• Design high-impact static ad creatives, including image ads, carousels, and thumbnails, specifically for paid social media campaigns on platforms such as Meta and Google.

• Develop multiple variations of creatives for rigorous A/B testing to identify optimal designs that resonate with target audiences and drive engagement.

• Apply direct-response design principles to ensure that all creative assets are optimized for conversion, focusing on clear calls-to-action and persuasive messaging.

• Maintain brand consistency across all creative output while strategically adapting designs to meet specific campaign objectives and performance targets.

• Collaborate effectively with media buyers and the performance creative team to translate campaign goals and performance data into actionable creative insights and improvements.

• Create "ugly ads" or low-fidelity creatives when strategically beneficial for testing purposes, demonstrating flexibility and a results-oriented approach.

• Continuously iterate on existing creatives based on campaign performance results, utilizing data analytics to inform design decisions and optimize future creative development.

• Support overall creative testing initiatives by providing diverse and well-designed assets that facilitate comprehensive performance analysis.

📝 Enhancement Note: The responsibilities emphasize iterative design based on performance data, which is a core tenet of operations. The need to create multiple variations for testing and to apply direct-response principles points to a data-driven approach, common in operations roles focused on optimizing marketing spend and effectiveness.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Marketing, Communications, or a related field is beneficial. Emphasis is placed on demonstrated skill and portfolio quality over formal education.

Experience: 2-5 years of experience in graphic design, with a significant portion focused on performance marketing or paid advertising creative development. Experience within a SaaS or app-focused company is highly preferred.

Required Skills:

• Strong Graphic Design Portfolio: A robust portfolio showcasing a range of static ad creatives, with a clear emphasis on performance-driven design and measurable results.

• Performance Marketing Creative Experience: Proven track record of creating static ads for paid social campaigns, specifically for SaaS products or mobile applications.

• Direct-Response Design Principles: Solid understanding and practical application of design strategies aimed at driving immediate user action and conversions.

• Typography, Layout, and Visual Communication: Excellent command of design fundamentals, including typography, composition, color theory, and visual hierarchy to create clear and impactful designs.

• Conversion-Oriented Design: Ability to prioritize conversion goals over purely aesthetic considerations, designing with the end objective of user action in mind.

• Proficiency in Design Software: Demonstrated expertise with industry-standard design tools such as Adobe Creative Suite (Photoshop, Illustrator) and/or Figma.

Preferred Skills:

• DTC/eCommerce Experience: Familiarity with design challenges and strategies common in Direct-to-Consumer or eCommerce environments.

• Meta Ads Creative Experience: Specific experience designing creatives tailored for the Meta advertising platform (Facebook, Instagram).

• Understanding of Performance Metrics: Familiarity with key performance indicators (KPIs) relevant to digital advertising, such as CTR, CPA, CVR, and ROAS.

• High-Volume Testing Environments: Experience creating creatives in a fast-paced, high-volume testing environment where rapid iteration and optimization are crucial.

📝 Enhancement Note: The emphasis on a "strong portfolio" and "conversion-focused design" aligns with operations roles where demonstrated impact and measurable results are paramount. The required software proficiency is standard for creative operations roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Performance-Driven Case Studies: Showcase specific examples of ad campaigns where your designs directly contributed to measurable improvements in key performance metrics (e.g., increased click-through rates, lower cost-per-acquisition, higher conversion rates).

• Creative Variation Examples: Include examples demonstrating your ability to produce multiple distinct variations of a single creative concept to facilitate A/B testing and optimization.

• Platform-Specific Designs: Highlight designs tailored for specific platforms like Meta and Google Ads, illustrating an understanding of each platform's creative requirements and best practices.

• SaaS/App Focus: Prioritize examples of creatives developed for SaaS products or mobile applications, demonstrating relevant industry experience.

Process Documentation:

• Design Workflow Explanation: Be prepared to articulate your design process from brief to final asset delivery, including how you incorporate feedback and performance data.

• Testing Methodology Insights: Discuss your approach to creative testing, including how you generate hypotheses, design variations, and interpret results to inform subsequent design iterations.

• Collaboration Protocols: Be ready to explain how you collaborate with media buyers and other stakeholders to ensure creative aligns with campaign objectives and performance goals.

📝 Enhancement Note: For a role focused on performance marketing creatives, the portfolio should not just be a gallery of work but a demonstration of process and impact. This aligns with operations expectations of showcasing how designs lead to tangible business outcomes through structured testing and iteration.

💵 Compensation & Benefits

Salary Range: $800 - $1,200 USD per month (Part-Time). Higher compensation is possible for exceptional candidates.

Benefits:

• Fully Remote Work Environment: Enjoy the flexibility and autonomy of working from anywhere.

• Contractor Role Flexibility: This position offers a contractor arrangement, allowing for flexible scheduling. Full-time employment opportunities may also be considered for exceptional candidates.

• Trial Engagement Possible: The opportunity for a trial engagement allows both parties to assess the fit and performance before committing to a longer-term arrangement.

• Global Collaboration: Work with a US-based SaaS company, gaining exposure to international business practices and teams.

Working Hours: This is a part-time role. While specific hours are not detailed, it is expected that candidates can dedicate sufficient time to meet campaign demands and collaborate effectively with the US-based team, likely requiring some overlap with US business hours or responsiveness during critical campaign periods. The provided compensation suggests approximately 10-20 hours per week, depending on the complexity of tasks and the candidate's efficiency.

📝 Enhancement Note: The salary range is provided in USD for a role based in Peru. Given the part-time nature and the stated range, it suggests an hourly rate equivalent of approximately $10-$15 USD/hour, assuming 10-20 hours per week. This range is competitive for skilled remote creative professionals in Peru, particularly those specializing in performance marketing. Benefits are focused on flexibility and remote work.

🎯 Team & Company Context

🏢 Company Culture

Industry: The hiring company operates in the SaaS (Software as a Service) industry. This sector is characterized by innovation, rapid technological advancement, and a strong focus on customer acquisition and retention. For a performance marketing designer, this means working with products that often require clear value proposition communication and a focus on user acquisition metrics.

Company Size: While not explicitly stated, the mention of a "Performance Creative team" and a "US-Based SAAS company" suggests a mid-sized to large organization that has established marketing operations and a dedicated budget for paid advertising and creative development. This implies a structured environment with defined processes and cross-functional teams.

Founded: The founding date of the US SaaS company is not provided. However, Paired, the agency facilitating this hire, is described as a "global staffing and recruiting agency." This indicates that the hiring company likely has a mature business model, established marketing functions, and a need for specialized talent.

Team Structure:

• The role is part of the Performance Creative team, which likely works in close conjunction with the Performance Marketing or Media Buying team.

• You can expect to report to a Creative Lead, Marketing Manager, or Head of Performance Marketing.

• Collaboration will be extensive with Media Buyers, who provide campaign briefs and performance feedback, and potentially with other Graphic Designers and Marketing Operations Specialists responsible for campaign execution and analysis. Methodology:

• Data-Driven Creative Iteration: The core methodology revolves around using campaign performance data to inform and iterate on creative designs. This involves a continuous feedback loop between creative execution and marketing analytics.

• A/B Testing Frameworks: The team likely employs structured A/B testing methodologies to systematically evaluate the effectiveness of different creative elements, messaging, and design approaches.

• Direct-Response Optimization: All creative efforts are geared towards optimizing for direct response, meaning designs are crafted to elicit immediate, measurable actions from the target audience.

Company Website: [Company Website is not provided, but is a US-based SaaS company.]

📝 Enhancement Note: Understanding the SaaS industry context is crucial. It implies a need for designers who can quickly grasp product features, translate them into benefits, and design for user acquisition funnels, often involving complex B2B or B2C value propositions.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level (2-5 years of experience). It requires independent contribution in creative design, a solid understanding of performance marketing principles, and the ability to collaborate effectively within a team. It's not an entry-level position but also not a senior or managerial role.

Reporting Structure: You will likely report to a Creative Lead or a Manager within the Performance Marketing or Creative team. This individual will assign projects, provide feedback, and guide your development within the team's operational framework.

Operations Impact: Your work directly impacts the company's customer acquisition cost (CAC) and return on ad spend (ROAS) by creating effective advertising creatives. High-performing designs can significantly reduce marketing spend while increasing lead generation and sales, making your role crucial to the GTM strategy's financial success.

Growth Opportunities:

• Specialization in Performance Creative: Deepen expertise in designing for specific platforms (Meta, Google) and understanding advanced performance marketing tactics.

• Cross-Functional Skill Development: Gain insights into media buying, campaign management, and marketing analytics by working closely with these teams.

• Potential for Full-Time or Senior Roles: Demonstrating exceptional performance and a strong understanding of performance marketing can open doors to full-time positions or more senior creative roles within the company or agency.

• Exposure to SaaS Marketing: Develop a strong understanding of marketing strategies within the SaaS industry, which is highly transferable.

📝 Enhancement Note: The growth path here is less about managing people and more about deepening specialized operational skills within performance marketing creative. This is typical for individual contributor roles in operations.

🌐 Work Environment

Office Type: This is a fully remote contractor role. This means you will be working from your own home office or a co-working space, with no physical company office required.

Office Location(s): The role is remote, with the candidate required to be based in Peru. This allows the US-based company to leverage global talent while adhering to specific employment or contractor regulations.

Workspace Context:

• Independent Work Environment: You will be responsible for setting up your own productive workspace, ensuring you have reliable internet connectivity and the necessary equipment.

• Digital Collaboration Tools: Expect to heavily utilize digital collaboration platforms (e.g., Slack, Zoom, project management tools) to communicate with team members and stakeholders.

• Asynchronous Communication: While some real-time collaboration may be necessary, the remote and potentially global nature of the teams may necessitate proficiency in asynchronous communication methods to ensure clarity and project progress across different time zones.

Work Schedule: As a part-time contractor role, the working hours are flexible but must accommodate the needs of the US-based SaaS company and its performance marketing campaigns. This may involve some overlap with US business hours for critical meetings or discussions, and a need for responsiveness during campaign execution periods. The workload will fluctuate based on campaign needs and testing schedules.

📝 Enhancement Note: The remote-first nature, combined with the requirement to be based in Peru, highlights a global talent acquisition strategy. Candidates should be comfortable with asynchronous communication and managing their own work schedule effectively.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and creative style.

• Portfolio Review & Skills Assessment: A more in-depth discussion about your portfolio, focusing on specific projects, your design process, and your understanding of performance marketing principles. This may include a practical design challenge.

• Cross-Functional Collaboration Discussion: An interview focused on assessing your ability to collaborate with media buyers and marketing teams, understand campaign objectives, and incorporate feedback.

• Cultural Fit and Logistics: Final discussion to ensure alignment with the company's remote work culture and to confirm logistics regarding contract terms and availability.

Portfolio Review Tips:

• Highlight Performance & ROI: For each project, clearly articulate the objective, your role, the design strategy, and most importantly, the measurable results (e.g., "Increased CTR by X%", "Reduced CPA by Y%"). Quantify your impact.

• Showcase Testing Variations: Include examples of how you've created multiple variations of a single ad concept to support A/B testing initiatives. Explain your rationale behind the variations.

• Demonstrate Direct-Response Thinking: Select projects that clearly show an understanding of conversion-focused design, including strong calls-to-action and persuasive elements.

• Tailor to SaaS/Apps: If possible, include examples specifically for SaaS products or mobile applications to showcase relevant industry experience.

• Organize for Clarity: Ensure your portfolio is well-organized, easy to navigate, and visually appealing. Use clear captions to explain each piece.

Challenge Preparation:

• Design a Hypothetical Ad: You might be asked to design a static ad for a fictional SaaS product or to critique and suggest improvements for an existing ad. Focus on understanding the target audience, value proposition, and call-to-action.

• Explain Your Design Choices: Be prepared to articulate the strategic reasoning behind every design decision you make, linking it back to performance goals.

• Discuss Iteration Process: Be ready to explain how you would take initial feedback or performance data and iterate on a design to improve its effectiveness.

📝 Enhancement Note: The emphasis on a portfolio review and potential design challenge underscores the practical, results-oriented nature of this role. Candidates must be able to demonstrate not just creative talent but also business acumen and a data-driven approach to design.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Proficiency in Photoshop and Illustrator is essential for creating and editing static ad creatives, image manipulation, and vector graphics.

• Figma: Experience with Figma is highly preferred, as it's a popular collaborative design tool, especially for remote teams and UI/UX-related design tasks.

Analytics & Reporting:

• While not a primary responsibility, an understanding of performance metrics derived from platforms like Meta Ads Manager and Google Ads is crucial. Familiarity with how these metrics are reported and interpreted will aid in creative optimization. CRM & Automation:

• No direct CRM or automation tool usage is specified for this role, but an understanding of how creatives are deployed within ad platforms that may integrate with CRMs is beneficial.

📝 Enhancement Note: The core tools are design software. The "operations" aspect comes from understanding how these tools are used to support broader marketing operations and performance marketing goals.

👥 Team Culture & Values

Operations Values:

• Performance-Oriented: A strong focus on achieving measurable results and optimizing campaign performance through creative excellence.

• Data-Driven: Decisions are informed by data and campaign analytics, leading to continuous improvement and iterative design.

• Collaborative: Working effectively with media buyers and other team members to achieve shared goals.

• Agile & Iterative: Willingness to adapt, test, and iterate quickly based on campaign feedback and results.

• Customer-Centric: Designing creatives that resonate with the target audience and effectively communicate value.

Collaboration Style:

• Feedback Integration: Openness to receiving and acting upon feedback from media buyers and performance analysts.

• Proactive Communication: Engaging in clear and timely communication regarding project status, design concepts, and performance insights.

• Team-Oriented Goal Setting: Aligning individual creative efforts with broader team and company performance objectives.

📝 Enhancement Note: The culture is likely fast-paced and results-driven, common in performance marketing departments. The ideal candidate will be adaptable, data-aware, and able to work effectively in a remote, collaborative setting.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Performance: The primary challenge is creating visually appealing designs that also adhere strictly to direct-response principles and drive conversions, which can sometimes be conflicting goals.

• Rapid Iteration Cycles: Keeping up with the fast-paced nature of performance marketing, which requires rapid creation and iteration of creatives based on A/B testing results and campaign performance.

• Platform-Specific Constraints: Adapting designs to the specific requirements and best practices of different advertising platforms (Meta, Google) while maintaining brand integrity.

• Working Remotely and Across Time Zones: Effectively collaborating and communicating with a US-based team while being located in Peru, potentially managing asynchronous workflows.

Learning & Development Opportunities:

• Deep Dive into Performance Marketing: Gain hands-on experience and in-depth knowledge of performance marketing strategies, metrics, and best practices.

• Advanced Creative Testing Techniques: Learn sophisticated methods for creative testing and optimization within a real-world SaaS marketing environment.

• Cross-Functional Exposure: Understand the intricacies of media buying, campaign management, and marketing analytics by working closely with these departments.

• Remote Work Best Practices: Develop strong skills in remote collaboration, time management, and asynchronous communication.

📝 Enhancement Note: The challenges highlight the operational demands of performance marketing creative, requiring adaptability and continuous learning. Growth opportunities are focused on specialization within this performance-driven niche.

💡 Interview Preparation

Strategy Questions:

• "Describe a time your creative design directly improved a campaign's performance. What metrics changed, and how did you achieve it?" (Focus on quantifiable results and your process.)

• "How do you balance creating visually appealing ads with designing for direct response and conversion?" (Emphasize your understanding of performance metrics and CTAs.)

• "Walk us through your process for creating a set of ad creatives for a new SaaS product launch on Meta." (Detail your steps from brief to final assets, including testing.)

• "How do you incorporate feedback from media buyers, especially if you disagree with their suggestions?" (Highlight your collaborative approach and focus on shared goals.) Company & Culture Questions:

• "What do you know about our company/product?" (Research the US SaaS company's offerings and target market.)

• "How do you stay updated on design trends and performance marketing best practices?" (Showcase your commitment to continuous learning.)

• "How do you manage your time and prioritize tasks in a remote, part-time role?" (Demonstrate your organizational skills and self-discipline.) Portfolio Presentation Strategy:

• Structure Your Case Studies: For each project, clearly state the objective, your specific contribution, the design solutions, and the resulting performance metrics. Use a consistent format.

• Quantify Your Impact: Whenever possible, use numbers and data to illustrate the success of your designs (e.g., "Increased click-through rate by 15%," "Reduced cost per lead by $5").

• Explain Your "Why": Be ready to articulate the strategic thinking behind your design choices, connecting them to the campaign's goals and target audience.

• Highlight Iteration: Show examples of how you iterated on designs based on feedback or testing, demonstrating your adaptability and problem-solving skills.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, strategic thinking, and an understanding of performance marketing operations. The ability to quantify impact is critical.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Customize Your Resume: Highlight experience relevant to performance marketing, SaaS, direct-response design, and proficiency in Adobe Creative Suite/Figma. Use keywords from the job description.

• Curate Your Portfolio: Ensure your portfolio prominently features static ad creatives for paid social media, with clear case studies demonstrating measurable performance improvements and conversion-focused design. Prioritize SaaS/app examples.

• Prepare Your "Why": Be ready to articulate why you are interested in this specific role and how your skills align with the demands of performance marketing creative within a SaaS context.

• Research the Company: Invest time in understanding the US SaaS company's product, target market, and overall marketing approach to better tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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