Graphic Designer (m/w/d)

📍 Job Overview

Job Title: Graphic Designer (m/w/d)

Company: EGYM

Location: München, Bayern, Deutschland

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-04-16

Experience Level: 2-5 Years

Remote Status: Hybrid/Remote Eligible

🚀 Role Summary

• Design and implement versatile marketing assets across digital, print, and social media channels to support the global establishment of EGYM Wellpass.

• Manage and update standard marketing materials to ensure brand consistency and adherence to the latest standards.

• Develop engaging content for monthly online flyers and themed campaigns, taking full ownership of deadlines and project execution.

• Collaborate closely with international design, marketing, and business development teams, leveraging strong communication skills in both German and English.

• Drive continuous improvement through active participation in team development and seeking new creative impulses.

📝 Enhancement Note: This role is categorized under Marketing Operations/Creative Operations due to its focus on creating and managing marketing assets, ensuring brand consistency, and collaborating across departments to support business objectives. The emphasis on structured work, deadline management, and cross-functional collaboration aligns with operational aspects of creative functions.

📈 Primary Responsibilities

• Develop and execute design concepts for a wide array of marketing materials, including digital ads, social media graphics, print collateral, presentations, and video formats.

• Maintain and update the company's standard marketing package, ensuring all assets reflect current branding guidelines and product offerings.

• Conceptualize, design, and produce monthly online flyers focused on specific themes, managing the entire creation process from ideation to final delivery.

• Prepare and personalize design materials for specific client needs and manage the ordering process for print media through online partners.

• Actively participate in internal design reviews, providing and receiving constructive feedback to enhance design quality and team collaboration.

• Coordinate with the Existing Business team to ensure marketing materials align with sales and customer engagement strategies.

• Support international market expansion by creating localized assets and ensuring cultural relevance where applicable.

• Contribute to the development of video content, including creation and animation, to enhance marketing campaigns.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and operational management of marketing assets. The emphasis on "Brand Content Management," "Production & Personalization," and "Internationality" suggests a need for structured processes and efficient workflow management, typical of operations roles.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for this level of role. Equivalent practical experience will also be considered.

Experience: 2-5 years of professional experience in graphic design, with a focus on marketing collateral and digital/print media. Experience in a fast-paced, international growth environment is a plus.

Required Skills:

• Proficient in Adobe Creative Cloud Suite, with a strong emphasis on InDesign, Photoshop, and Illustrator.

• Excellent communication and interpersonal skills, with the ability to articulate design concepts clearly in both German and English.

• Strong organizational skills and a structured, goal-oriented approach to project management, demonstrating ownership and deadline adherence.

• Proven ability to work independently and manage multiple projects simultaneously in a dynamic environment.

• Team-oriented mindset with a proactive approach to problem-solving and collaborative teamwork.

Preferred Skills:

• Experience with Figma and Notion for collaborative design and project management.

• Skills in video creation and animation.

• Basic understanding of French language is a plus.

• Experience in the corporate wellbeing or health & fitness industry.

• Familiarity with print production processes and managing relationships with print partners.

📝 Enhancement Note: The requirements emphasize a strong blend of technical design skills and operational competencies. The preference for Figma/Notion and video skills suggests an evolving digital marketing operations landscape. The explicit mention of German and English fluency, along with a "structured working style," points towards the need for efficient cross-border collaboration and process adherence.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of design projects showcasing versatility across digital and print media, including examples of social media content, presentations, and potentially video assets.

• Demonstrations of brand content management, illustrating the ability to maintain brand consistency across various materials.

• Case studies or examples of themed campaigns, highlighting your process from concept to execution and adherence to deadlines.

• Projects demonstrating personalization of marketing materials for specific audiences or clients.

Process Documentation:

• While not a formal requirement for this role, candidates are expected to articulate their design process, including how they manage projects, adhere to deadlines, and collaborate with teams.

• Be prepared to discuss how you ensure quality and consistency in your work and how you incorporate feedback for continuous improvement.

📝 Enhancement Note: For a creative role with strong operational undertones, a portfolio is critical. The emphasis here is on demonstrating not just aesthetic skill but also process management, brand stewardship, and the ability to deliver consistently across diverse marketing needs.

💵 Compensation & Benefits

Salary Range: As this is a German-based role for a company with international operations, and considering the experience level (2-5 years), a competitive salary in Munich would typically range from €45,000 to €60,000 annually. This range is based on industry benchmarks for graphic designers in a major German city, adjusted for the company's sector and growth stage.

Benefits:

• Flexibility: Enjoy significant flexibility, including up to 100% remote work options and flexible working hours.

• Vacation: Receive 30 days of paid vacation per year.

• Company Car: A personal company car with a fuel card is provided for client appointments and personal use.

• EGYM Wellpass: Complimentary membership to EGYM Wellpass, granting access to thousands of sports and health facilities across Germany.

• Flexible Budget: A monthly flexible budget of €60 for public transport and meal allowances.

• Bike Leasing: Attractive bike leasing program available.

• Occupational Pension Scheme: Benefit from a company-sponsored occupational pension plan.

• Discount Portal: Access to a wide range of discounts on fashion, leisure activities, and more through the company's benefit portal.

• Team Events: Participation in various team events and office parties to foster camaraderie.

• Mentoring Program: Opportunity to participate in a self-organized mentoring platform for knowledge sharing and growth.

• Regular Feedback: Continuous development through regular feedback sessions.

Working Hours: The standard working hours are 40 hours per week, with flexibility in scheduling.

📝 Enhancement Note: The salary estimate is based on typical market rates for a Graphic Designer with 2-5 years of experience in Munich, Germany. Factors considered include the cost of living in Munich, the company's industry (health & wellbeing tech), and the benefits package offered, which is quite comprehensive and could influence salary expectations.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates in the Health & Wellbeing technology sector, specifically focusing on corporate wellbeing solutions and fitness benefit platforms (EGYM Wellpass). This industry is characterized by rapid growth, innovation, and a mission-driven approach to improving health and fitness.

Company Size: EGYM is a growing international company. The specific size isn't detailed, but the mention of international expansion (FR, BEL, US, UK) suggests a mid-to-large size enterprise with multiple departments and global reach.

Founded: EGYM was founded in 2010. This history indicates a company that has evolved beyond a startup phase and possesses established operational structures while still maintaining a dynamic, growth-oriented culture.

Team Structure:

• The Graphic Designer will be part of a creative Design Team, working closely with Marketing and the Existing Business Team.

• Collaboration is emphasized, with regular interaction expected across these departments and with international colleagues.

Methodology:

• The role requires a structured and goal-oriented approach to design and project management.

• Emphasis on adherence to deadlines and ownership of tasks, particularly for monthly campaigns and client-specific materials.

• A collaborative methodology is essential, with active participation in feedback loops and knowledge sharing.

• The company promotes continuous learning and development, encouraging employees to seek new impulses and refine their skills.

Company Website: https://career.egym.com

📝 Enhancement Note: EGYM's focus on corporate wellbeing and its international expansion provide a strong context for the Graphic Designer role. The company culture appears to be dynamic, collaborative, and committed to employee growth, which are key aspects for operations professionals to consider.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer. It demands autonomy in execution and ownership of specific responsibilities (e.g., monthly campaigns), but also requires collaboration and alignment with broader team and company objectives. It's an opportunity to deepen expertise in marketing operations and visual communication within the health tech industry.

Reporting Structure: The Graphic Designer will report to a Lead Designer or Head of Design, and will work closely with the Marketing and Existing Business teams. The role involves collaborating with international colleagues, indicating a matrixed reporting or strong cross-functional project leadership structure.

Operations Impact: The visual assets created by this role directly impact EGYM Wellpass's brand perception, market penetration, and customer engagement. High-quality, consistent marketing materials are crucial for establishing EGYM as a leading health benefit provider globally, directly influencing sales enablement and overall business growth.

Growth Opportunities:

• Skill Specialization: Develop advanced skills in digital marketing design, video creation/animation, and potentially UX/UI principles through exposure to Figma and Notion.

• Project Leadership: Take ownership of larger or more complex design projects, potentially leading small to medium-sized initiatives within the first six months.

• Cross-functional Expertise: Gain deeper understanding of marketing strategies, sales enablement, and international business operations through close collaboration with other departments.

• Mentorship: Participate in the company's mentoring program to learn from experienced professionals and develop leadership potential.

• Industry Exposure: Grow within the rapidly expanding corporate wellbeing and health tech sector.

📝 Enhancement Note: The growth opportunities are framed within both creative skill development and operational project management, aligning with the dual nature of this role. The emphasis on "ownership" and "collaboration" suggests a pathway to more senior or specialized roles within creative operations or marketing departments.

🌐 Work Environment

Office Type: The job posting mentions an office in Munich, but also offers up to 100% remote work. This suggests a hybrid work model where employees have the flexibility to work from home or from the office as needed. The office environment likely supports collaboration and team interaction.

Office Location(s): The primary office location is Einsteinstraße 172, 81677 München, Bayern, Germany. The company also operates internationally in France, Belgium, the US, and the UK.

Workspace Context:

• Collaborative Environment: The role requires close collaboration with internal teams (Design, Marketing, Existing Business) and international colleagues, suggesting an environment that fosters open communication and teamwork.

• Tools & Technology: Access to the Adobe Creative Cloud suite is standard. Proficiency with Figma and Notion is a plus, indicating a modern digital workspace that leverages collaborative tools. Video creation and animation tools are also relevant.

• Operations Integration: The role bridges creative output with business objectives, requiring an understanding of how design impacts marketing strategies and sales enablement.

Work Schedule: The role specifies 40 working hours per week with flexible scheduling. This provides autonomy in managing one's workday, allowing for efficient task completion and work-life balance, which is crucial for sustained creative output and operational effectiveness.

📝 Enhancement Note: The combination of a physical Munich office and the 100% remote flexibility points to a modern, agile work environment that prioritizes output and employee well-being over strict office presence. For operations roles, this flexibility is a key consideration for managing workflows and personal productivity.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit a complete application including CV and portfolio as a PDF, referencing ID #1957.

• Initial Screening: A review of your application and portfolio to assess your design skills, experience, and fit with the company's requirements.

• Technical/Creative Assessment: Potentially a design challenge or a detailed discussion about your portfolio projects to evaluate your technical proficiency, creative thinking, and problem-solving abilities. This might include questions about your design process and how you approach specific project briefs.

• Team/Cultural Fit Interview: An interview with the hiring manager (Marco Ohde) and possibly other team members to discuss your motivation, collaboration style, and how you align with EGYM's culture and values.

• Final Interview/Offer: A final discussion to confirm details and extend an offer.

Portfolio Review Tips:

• Curate Strategically: Showcase a range of projects that demonstrate your proficiency in Adobe Creative Cloud (InDesign, Photoshop, Illustrator) and ideally Figma/Notion. Include examples of digital marketing assets, print collateral, social media content, and presentations.

• Highlight Process & Impact: For each project, briefly explain your role, the design challenge, your approach, and the outcome. Quantify impact where possible (e.g., if a campaign led to increased engagement).

• Demonstrate Brand Management: Include examples that show your ability to adhere to brand guidelines and manage content consistency.

• Showcase Project Ownership: Select projects where you took initiative or managed a project from start to finish, demonstrating your structured approach and deadline management skills.

• Quality over Quantity: Ensure your portfolio is polished, well-organized, and free of errors. A PDF format is requested, so ensure it's easily navigable.

Challenge Preparation:

• Review Company Materials: Familiarize yourself with EGYM and EGYM Wellpass's existing marketing materials, website, and brand aesthetic. Understand their target audience and value proposition.

• Understand the Role: Be ready to discuss how your skills and experience directly address the responsibilities and requirements outlined in the job description, particularly regarding asset creation, brand management, and international collaboration.

• Prepare for "How": Anticipate questions about your workflow, how you manage deadlines, how you handle feedback, and how you collaborate with cross-functional teams.

📝 Enhancement Note: The application process emphasizes a strong portfolio, which is standard for creative roles. The inclusion of an ID number and specific contact person suggests a direct hiring process where candidates should be meticulous in their submission. The "Training Goal for Your First 6 Months" section provides excellent insight into what EGYM expects early on, which can be used to tailor application materials and interview responses.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential proficiency required, specifically:

  • InDesign: For layout and print design of marketing materials.
  • Photoshop: For image editing, manipulation, and digital asset creation.
  • Illustrator: For vector graphics, logos, and illustrations.

• Figma: Preferred skill for collaborative UI/UX design and prototyping, indicating a modern design workflow.

• Notion: Preferred for project management, documentation, and team collaboration, suggesting an integrated operational toolset.

Analytics & Reporting:

CRM & Automation:

• Not directly required for this role, but awareness of how marketing assets are used within CRM systems or marketing automation platforms (e.g., for email campaigns) is a plus.

📝 Enhancement Note: The technology stack clearly indicates a leaning towards modern, collaborative design tools. Proficiency in Adobe Creative Cloud is a baseline, with Figma and Notion being key differentiators. This suggests the company values efficiency, real-time collaboration, and integrated workflows in its creative operations.

👥 Team Culture & Values

Operations Values:

• Passion & Engagement: Employees are expected to "love their job" and be passionate about the company's mission in corporate wellbeing.

• Structure & Ownership: A structured working style, goal orientation, and taking ownership of responsibilities are highly valued. This translates to reliable execution and accountability.

• Collaboration & Teamwork: Working effectively within the design team and across departments (Marketing, Existing Business, international colleagues) is crucial. A team player mentality is essential.

• Growth Mindset: A proactive approach to learning, seeking new impulses, and continuous personal and professional development is encouraged.

• Quality & Excellence: Delivering high-quality assets and continuously improving work based on feedback is expected.

Collaboration Style:

• Cross-functional Integration: The role requires seamless collaboration with design, marketing, and sales enablement teams, ensuring that visual communication aligns with business objectives.

• International Coordination: Effective communication and adaptation to different cultural contexts are necessary for working with international teams.

• Feedback-Driven: A culture that encourages constructive feedback for mutual growth and improvement.

• Solution-Oriented: A focus on finding solutions and achieving collective goals, rather than dwelling on problems.

📝 Enhancement Note: The emphasis on "structured working style," "ownership," and "collaboration" highlights key operational aspects of the company culture. These values are critical for maintaining efficiency and coherence in a growing international organization.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Freedom with Brand Consistency: Ensuring that all designs are innovative and engaging while strictly adhering to EGYM's brand guidelines across diverse international markets.

• Managing Multiple Stakeholders and Deadlines: Juggling requests from various internal teams and international offices, each with potentially different priorities and timelines.

• Adapting to Rapid Growth: Keeping pace with EGYM's international expansion by quickly developing assets for new markets or adapting existing ones.

• Integrating New Tools: Potentially mastering new collaborative tools like Figma and Notion if not already proficient, and integrating them into existing workflows.

Learning & Development Opportunities:

• Advanced Design Software Proficiency: Deepen expertise in Adobe Creative Cloud and gain practical experience with collaborative design tools like Figma.

• Video & Animation Skills: Develop or enhance skills in video creation and animation, a growing demand in digital marketing.

• Marketing Operations Acumen: Gain a deeper understanding of how design supports broader marketing strategies, sales enablement, and international business development.

• Cross-Cultural Communication: Refine skills in working with international teams and adapting communication styles.

• Mentorship and Career Pathing: Leverage the company's mentoring program for guidance and explore potential career progression within EGYM's creative or marketing departments.

📝 Enhancement Note: Framing challenges as opportunities for growth is a common theme in dynamic companies. For operations-minded candidates, understanding these challenges helps in preparation and demonstrating problem-solving capabilities.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a marketing campaign asset from brief to final delivery, focusing on how you ensure brand consistency and meet deadlines." (Tests process, ownership, and brand adherence)

• "How do you approach collaboration with international teams and stakeholders who may have different cultural nuances or communication styles?" (Tests cross-cultural communication and teamwork)

• "Imagine you receive conflicting feedback from two different departments on a design. How would you resolve this?" (Tests problem-solving, communication, and stakeholder management)

Company & Culture Questions:

• "What excites you about EGYM and the corporate wellbeing industry?" (Tests motivation and cultural alignment)

• "How do you stay updated on design trends and incorporate new ideas into your work?" (Tests growth mindset and proactivity)

• "Describe a time you had to adapt to a significant change or challenge in a previous role." (Tests adaptability and resilience)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each key project, clearly state the objective, your role, the challenge, your process, the tools used, and the outcome.

• Highlight Operational Aspects: Emphasize how you managed your workflow, adhered to deadlines, collaborated with others, and ensured brand consistency.

• Showcase Versatility: Present a range of work that covers digital, print, social media, and any video/animation experience.

• Be Prepared for Questions: Anticipate detailed questions about your design choices, technical execution, and problem-solving approaches.

• Demonstrate Enthusiasm: Show genuine interest in EGYM's mission and how your design skills can contribute to their success.

📝 Enhancement Note: The interview preparation advice focuses on demonstrating not just creative talent, but also the operational skills (process, ownership, collaboration, problem-solving) that are critical for success in a role that bridges creative and operational functions.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your complete application through the provided link on the EGYM careers page. Ensure you reference ID #1957.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating proficiency in Adobe Creative Cloud, experience with digital and print marketing assets, and examples of managing brand content. If you have Figma, Notion, or video creation experience, showcase it prominently.

• Resume Optimization: Update your resume to clearly articulate your experience in graphic design, focusing on responsibilities related to marketing asset creation, campaign execution, and cross-functional collaboration. Use keywords from the job description such as "Adobe Creative Cloud," "brand content management," and "international collaboration."

• Interview Preparation: Practice articulating your design process, how you manage deadlines, and your collaborative approach. Prepare specific examples from your portfolio that align with EGYM's mission and the role's requirements.

• Company Research: Thoroughly research EGYM and EGYM Wellpass. Understand their market position, target audience, and company culture. Familiarize yourself with their current marketing materials to grasp their aesthetic and messaging.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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