Graphic Designer (middle+, lingerie brand, US market)

📍 Job Overview

Job Title: Graphic Designer (Middle+ Level)

Company: Partner Company (Managed via Jobgether)

Location: Finland

Job Type: Full-time (initially part-time with growth potential)

Category: Marketing Operations / Creative Operations

Date Posted: 2026-09-03

Experience Level: Mid-level (2+ years)

Remote Status: Fully Remote (with optional office access)

🚀 Role Summary

• This role is critical for establishing and evolving the visual identity of an ambitious fashion brand entering the U.S. lingerie market.

• It requires a skilled Graphic Designer to translate brand strategy into compelling visual assets across all customer touchpoints, from digital campaigns to physical brand experiences.

• The position emphasizes a strong aesthetic point of view and creative partnership, moving beyond simple brief execution to proactive visual direction.

• Successful candidates will manage multiple design projects, maintain brand consistency, and contribute to a premium visual standard in a fast-paced, remote-first environment.

📝 Enhancement Note: This role is positioned as a "middle+" level, indicating a need for designers who can operate with a degree of autonomy and contribute strategically, not just tactically. The emphasis on a "strong aesthetic point of view" and "creative partner" suggests a preference for candidates who can influence brand direction and demonstrate leadership potential within the creative function. The initial part-time nature with a clear path to full-time growth signifies an early-stage company environment where the designer's impact can be significant and directly tied to business expansion.

📈 Primary Responsibilities

• Develop, manage, and continuously refine the brand book and overarching visual identity to ensure distinctiveness, consistency, and alignment with current fashion and cultural trends.

• Design and adapt a wide range of visual assets for digital platforms, including website content, social media campaigns, email marketing materials, and digital advertising creatives, ensuring optimal performance and engagement.

• Perform high-quality photo retouching and color correction on campaign and e-commerce imagery to uphold a cohesive, premium, and brand-aligned aesthetic.

• Collaborate closely with marketing and social media teams to translate campaign strategies and brand messaging into impactful visual concepts and executions.

• Create print-ready design materials for offline marketing initiatives, such as lookbooks, packaging, event collateral, and other physical brand assets.

• Actively contribute creative ideas to mood boards, visual concept development, and the overall artistic direction of the brand's aesthetic.

• Efficiently manage a pipeline of multiple design projects simultaneously, ensuring high quality, consistent brand application, and timely delivery within a dynamic, fast-paced operational setting.

• Champion and establish high design standards as the brand grows, taking ownership of visual decisions and proactively identifying opportunities to enhance the overall brand experience and customer journey.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic brand stewardship. The emphasis on "evolving the brand book" and "contributing creatively to moodboards" points to a role that is more than just execution; it requires strategic thinking about brand perception and market positioning. The need to manage "multiple design projects simultaneously" and "consistently meet deadlines" in a "fast-paced environment" is a common operational challenge for roles supporting growth-stage companies, requiring strong project management and prioritization skills.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio and demonstrable skills are paramount. A degree in Graphic Design, Visual Arts, Marketing, or a related field is often preferred.

Experience: Minimum of 2+ years of professional graphic design experience, with a strong preference for candidates who have worked with fashion, lingerie, beauty, lifestyle, or premium consumer brands. Experience in an early-stage or high-growth company environment is highly advantageous.

Required Skills:

• Demonstrated expertise in graphic design principles, including layout, typography, composition, visual hierarchy, and brand consistency.

• Exceptional portfolio showcasing sophisticated design work, compelling visual storytelling, and a distinct personal creative point of view.

• Advanced proficiency in Adobe Creative Suite, specifically Photoshop (for retouching and image manipulation), Illustrator (for vector graphics and logos), and Lightroom (for color correction and image management).

• Proficiency in Figma for collaborative design, prototyping, and UI/UX elements relevant to digital touchpoints.

• Hands-on, expert-level experience with photo retouching and color correction techniques.

• Proven ability to produce high-quality, print-ready materials for diverse marketing needs, including advertising, packaging, lookbooks, and event collateral.

• A keen eye for aesthetics, detail, and current fashion and visual trends, with the ability to translate these into brand-appropriate designs.

• Strong independent work ethic, with the ability to manage competing priorities, communicate effectively, and consistently meet project deadlines.

• A proactive, collaborative, and partnership-oriented mindset, capable of acting as a creative consultant rather than a passive executor of briefs.

• Genuine passion for fashion, brand building, and creating visually distinctive work in an early-stage company context. Preferred Skills:

• Basic video editing skills, with a focus on creating short-form content suitable for social media platforms.

• Experience with A/B testing visual assets for digital marketing campaigns to optimize performance.

• Familiarity with e-commerce platforms and their specific design requirements.

📝 Enhancement Note: The emphasis on a "strong portfolio demonstrating sophisticated design work, visual storytelling, and a clear personal point of view" is a critical indicator that candidates must curate their application materials to showcase strategic thinking and creative leadership, not just technical execution. The requirement for proficiency in both Adobe Creative Suite and Figma suggests a need for a versatile designer capable of handling both traditional print and modern digital design workflows. The "middle+" designation, coupled with the "early-stage" company context, implies that candidates are expected to bring a level of problem-solving and strategic input beyond basic task completion.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated digital portfolio that clearly demonstrates a strong aesthetic sensibility and a deep understanding of brand identity development.

• Case studies or project examples that highlight the process of translating brand strategy into visual assets for the U.S. market, showcasing adaptability to cultural nuances.

• Demonstrations of photo retouching and color correction skills, preferably with before-and-after examples, to showcase attention to detail and quality.

• Examples of print-ready collateral and digital campaign assets, illustrating versatility across different media and formats.

• Evidence of ability to manage multiple projects, showing progression or different stages of design work. Process Documentation:

• Examples of how you've managed design workflows from concept to final delivery, including any project management tools or methodologies used.

• Case studies that detail how you collaborated with marketing or product teams to achieve specific campaign objectives through design.

• Demonstrations of how you've maintained brand consistency across diverse touchpoints and evolving campaign needs.

📝 Enhancement Note: For this role, the portfolio is the primary evaluation tool. It needs to go beyond showcasing pretty pictures; it must illustrate the candidate's process, strategic thinking, and ability to adapt designs for a specific market (U.S. market) and industry (lingerie/fashion). The emphasis on "visual storytelling" and "brand identity development" means candidates should frame their portfolio pieces as solutions to business or brand challenges.

💵 Compensation & Benefits

Salary Range: Given the role is based in Finland, initially part-time with potential for full-time, and targets the U.S. market, a competitive market-based compensation is offered. For a mid-level Graphic Designer in Finland, a part-time rate could range from €20-€35 per hour, translating to an annual equivalent of approximately €40,000 - €70,000 for a full-time role, depending on experience, skill set, and the specific KPIs achieved.

Benefits:

• Competitive market-based compensation, reflecting the value of creative expertise.

• Initial part-time engagement with a clear pathway and high potential to transition into a full-time position as the business scales.

• Flexible working hours, allowing for better work-life integration and personal productivity management.

• Fully remote work environment, providing geographical flexibility and eliminating commute time.

• Regular strategy meetups across Europe to foster team cohesion and collaborative ideation.

• Optional access to office spaces in Kyiv and Warsaw for those who may benefit from alternative workspaces.

• Unlimited paid time off, contingent upon the achievement of agreed-upon performance Key Performance Indicators (KPIs), rewarding high performance.

• Support for professional education and participation in relevant industry events, fostering continuous learning and skill development.

• Support for work-related travel, enabling necessary site visits or event attendance.

• Mentorship opportunities to guide professional development and career progression.

• A supportive, empowering team culture that values creativity and individual contribution.

• Significant opportunities for creative ownership, personal development, and rapid professional growth within an emerging brand.

• The unique chance to be instrumental in building the visual identity of a new fashion brand targeting a significant market (U.S.).

Working Hours: The role is initially part-time, with flexible working hours. As it transitions to full-time, the standard expectation would be approximately 40 hours per week, with the flexibility to manage one's schedule effectively to meet project demands and personal needs.

📝 Enhancement Note: The salary estimation is based on typical mid-level graphic designer rates in Finland, adjusted for the initial part-time nature and the target market. The benefits package, particularly "Unlimited paid time off when agreed performance KPIs are met," is a strong incentive for high performers and indicates a results-oriented culture. The mention of "regular strategy meetups across Europe" and "optional access to offices in Kyiv and Warsaw" provides context for a globally distributed team that values in-person connection.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fashion (specifically Lingerie) and E-commerce, targeting the U.S. market. This industry is highly visual, trend-driven, and competitive, requiring a strong brand aesthetic to stand out.

Company Size: Early-stage, ambitious fashion brand. This implies a dynamic, fast-paced environment with significant growth potential and a need for adaptable, proactive team members.

Founded: The company is in its growth phase, preparing to launch or establish a strong presence in the U.S. market. This means the visual identity is still being solidified and scaled.

Team Structure:

• The design team is likely small and integrated within a broader marketing and social media function. As a "middle+" level designer, you might be the primary visual lead for many projects.

• Reporting lines are likely direct to a Marketing Manager, Creative Director (if one exists), or a founder, depending on the company's current structure.

• Cross-functional collaboration is key, working closely with marketing, social media, and potentially e-commerce operations teams to ensure visual consistency and campaign effectiveness. Methodology:

• Data-driven decision-making is implied, as the brand is targeting the U.S. market and likely relies on performance metrics for digital campaigns.

• Agile and iterative workflow approaches are probable, given the early-stage nature and the need to adapt quickly to market feedback and trends.

• Emphasis on maintaining a premium, distinctive brand image through consistent visual execution and high-quality creative output.

Company Website: [Company URL not provided, but implied to be a new or emerging brand]

📝 Enhancement Note: The context of an "ambitious fashion brand preparing to establish a distinctive presence in the U.S. lingerie market" is crucial. This isn't just a design job; it's about building a brand's visual language from a foundational stage. The "remote-first" environment and "early-stage" company suggest a culture of autonomy, accountability, and a strong sense of shared mission among team members.

📈 Career & Growth Analysis

Operations Career Level: Mid-level Graphic Designer. This role requires a solid foundation in design principles and software, coupled with the ability to work independently and contribute creatively to brand strategy. The "middle+" designation suggests a potential for leadership or specialized creative contributions as the brand scales.

Reporting Structure: The designer will likely report directly to a Marketing Lead, Brand Manager, or a founding team member. This direct line of communication offers visibility and the opportunity to influence decisions.

Operations Impact: The Graphic Designer's work will directly impact brand perception, customer engagement, and conversion rates across digital and physical touchpoints. By shaping the visual identity, they play a crucial role in market penetration and establishing brand recognition in the competitive U.S. lingerie market.

Growth Opportunities:

• Creative Leadership: As the brand grows, there's a clear opportunity to evolve into a Senior Graphic Designer or Art Director role, taking on more strategic responsibilities and managing junior designers or external agencies.

• Specialization: Develop deep expertise in fashion e-commerce design, digital campaign optimization, or brand identity development for emerging markets.

• Cross-functional Exposure: Gain experience in marketing strategy, social media content planning, and e-commerce operations through close collaboration with these teams.

• Impactful Contribution: Be part of a foundational team, directly shaping the visual narrative of a brand from its early stages, leading to significant professional development and a strong portfolio piece.

📝 Enhancement Note: The "middle+" level and "early-stage" context strongly suggest that this role offers significant growth potential. Candidates are not just filling a position but are expected to grow with the company. The opportunity to "help shape a visual identity from an early stage" and have "significant creative ownership" are key selling points for ambitious designers.

🌐 Work Environment

Office Type: Fully remote, with optional access to offices in Kyiv and Warsaw. This offers maximum flexibility while providing options for in-person collaboration or focused work if desired.

Office Location(s): Primarily remote, with optional access to offices in Kyiv and Warsaw. The core market focus is the U.S., but the team operates globally.

Workspace Context:

• The remote-first environment necessitates strong self-discipline, excellent communication skills, and proficiency in digital collaboration tools.

• Access to necessary design software and hardware is assumed, with potential for support for work-related equipment.

• Opportunities for collaboration will likely occur through video calls, shared digital workspaces, and scheduled virtual meetings, fostering a connected yet distributed team dynamic.

Work Schedule: Flexible working hours are a key benefit. While the role starts part-time and can grow to full-time (approx. 40 hours/week), the flexibility allows individuals to structure their workday to align with their peak productivity times and personal commitments, while still meeting project deadlines and team collaboration needs.

📝 Enhancement Note: The "fully remote" nature with "flexible working hours" is a significant draw for many professionals. However, for an early-stage brand targeting a specific market, it's important for candidates to be comfortable with asynchronous communication and proactive engagement to ensure seamless collaboration across time zones and within a distributed team structure.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Application review by Jobgether's AI-powered matching process, followed by a human review to shortlist candidates based on portfolio and experience.

• Portfolio Review & Creative Discussion: A deep dive into the candidate's portfolio with a focus on their design process, strategic thinking, and aesthetic point of view. This may involve discussing specific projects and how they align with the brand's vision.

• Skills Assessment/Challenge: Potentially a small design challenge or a discussion around how they would approach specific design problems relevant to the brand and U.S. market entry.

• Team/Founder Interview: Meeting with key stakeholders (e.g., Marketing Lead, Founder) to assess cultural fit, collaboration style, and long-term vision alignment.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your ability to create sophisticated, fashion-forward visuals for the U.S. market. Highlight lingerie, fashion, beauty, or lifestyle brands if possible.

• Tell the Story: For each project, explain the brief, your creative process, the challenges you faced, the solutions you devised, and the impact of your design. Emphasize your strategic thinking and problem-solving skills.

• Showcase Versatility: Include examples of digital campaigns, social media assets, e-commerce visuals, and print materials to demonstrate your range.

• Highlight Retouching: Include examples of photo retouching and color correction, perhaps with before-and-after comparisons, to prove your attention to detail and quality.

• Demonstrate Brand Sensibility: Ensure your portfolio reflects a strong understanding of contemporary aesthetics and the ability to adapt to evolving trends.

Challenge Preparation:

• Be ready to discuss how you would approach developing visual assets for a brand entering a new market like the U.S., considering cultural relevance and competitive landscape.

• Prepare to articulate your design philosophy and how it aligns with building a premium fashion brand.

• Think about how you would manage your time and priorities in a remote, fast-paced environment.

📝 Enhancement Note: The emphasis on "AI-powered matching" by Jobgether suggests that keywords and clear alignment with the job description are crucial for initial screening. The subsequent stages will heavily rely on the portfolio's ability to demonstrate strategic creative thinking and a strong aesthetic aligned with the brand's ambition.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop (advanced photo retouching, image manipulation), Illustrator (vector graphics, logo design, typography), and Lightroom (color correction, photo management).

• Figma: Required for collaborative design, prototyping, and creating UI/UX elements for digital platforms.

Analytics & Reporting:

• While not a primary tool for the designer, understanding how visual assets perform is beneficial. Familiarity with analytics from platforms like Instagram, Facebook Ads Manager, or Google Analytics regarding visual engagement would be a plus. CRM & Automation:

• Not directly applicable to the designer's core tools, but understanding how visual assets are deployed through marketing automation platforms or e-commerce systems (e.g., Shopify) can be advantageous.

📝 Enhancement Note: The explicit mention of Photoshop, Illustrator, Lightroom, and Figma indicates the core technical requirements. Proficiency in these tools is non-negotiable. The "middle+" level implies not just basic usage but advanced capabilities, particularly in Photoshop for retouching and Illustrator for precise design work.

👥 Team Culture & Values

Operations Values:

• Creativity & Aesthetic Excellence: A commitment to high-quality, distinctive visual design that elevates the brand.

• Brand Stewardship: A proactive approach to maintaining and evolving the brand's visual identity across all touchpoints.

• Collaboration & Partnership: Working effectively with marketing and social media teams to achieve shared goals.

• Adaptability & Agility: Thriving in a fast-paced, early-stage environment, embracing change and iterating quickly.

• Proactiveness & Ownership: Taking initiative, identifying opportunities, and owning the creative outcomes.

Collaboration Style:

• Remote-First Communication: Reliance on digital tools (Slack, email, video conferencing) for clear and consistent communication.

• Cross-functional Integration: Close working relationships with marketing, social media, and potentially e-commerce teams to ensure cohesive campaign execution.

• Feedback-Driven: Openness to constructive feedback and iterative design processes.

📝 Enhancement Note: The emphasis on being a "creative partner rather than simply executing predefined briefs" suggests a culture that values input, ideas, and a collaborative approach to problem-solving. The "remote-first" aspect means communication clarity and proactive engagement are paramount to successful collaboration.

⚡ Challenges & Growth Opportunities

Challenges:

• Establishing a New Brand Identity: Creating a distinctive visual language for a brand entering a competitive market (U.S. lingerie) requires significant creativity and strategic thinking.

• Balancing Creative Vision with Market Demands: Ensuring the brand's aesthetic resonates with the U.S. target audience while maintaining its unique identity.

• Remote Collaboration: Effectively communicating and collaborating with a distributed team across different time zones.

• Pace of Early-Stage Growth: Managing multiple evolving projects in a fast-moving startup environment.

Learning & Development Opportunities:

• Brand Building Expertise: Gain invaluable experience in establishing and scaling a brand's visual identity from the ground up.

• Market-Specific Design: Deepen understanding of design nuances and consumer preferences within the U.S. fashion market.

• Creative Leadership Development: Grow into more senior creative roles with increased strategic responsibility and potential team management.

• Industry Events & Education: Access to support for professional development, including conferences and training relevant to fashion and digital design.

📝 Enhancement Note: The primary challenge is also the biggest opportunity: shaping a new brand's visual identity. This requires a designer who is not only technically skilled but also strategically minded and passionate about brand building. The growth opportunities are directly tied to the company's success and the designer's ability to contribute significantly.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a brand's visual identity from scratch, especially for a new market like the U.S." (Focus on research, concept development, iterative feedback, and finalization.)

• "How would you ensure brand consistency across digital campaigns, social media, and e-commerce platforms for a lingerie brand targeting the U.S. consumer?" (Highlight your understanding of different platform needs and brand application.)

• "Given our brand is early-stage and remote-first, how would you manage your workload and collaborate effectively with marketing teams to meet tight deadlines?" (Showcase your organizational skills, communication strategies, and proactive approach.) Company & Culture Questions:

• "What are your favorite fashion brands from a visual identity perspective, and why?" (Demonstrate your aesthetic awareness and ability to articulate design choices.)

• "What excites you most about working for an emerging fashion brand targeting the U.S. market?" (Show your passion for the industry and the specific challenge.)

• "How do you stay updated on current fashion and visual design trends, and how do you incorporate them into your work?" (Highlight your continuous learning and trend-spotting abilities.) Portfolio Presentation Strategy:

• Selectivity is Key: Choose 3-5 of your strongest, most relevant projects.

• Structure Your Narrative: For each project, clearly outline the objective, your role, your process, the challenges, the solution, and the outcome/impact. Use visuals effectively to support your story.

• Highlight Market Relevance: If possible, tailor examples to demonstrate understanding of the U.S. market or fashion/lingerie industry.

• Showcase Technical Skill: Be prepared to discuss your proficiency in Photoshop, Illustrator, and Figma, especially regarding retouching and detailed design work.

• Emphasize Collaboration: Briefly mention how you worked with others (if applicable) to achieve project goals.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, a strong aesthetic point of view, and an understanding of brand building in a competitive market. The portfolio is the primary tool; candidates should be prepared to walk through it with confidence, articulating their process and rationale behind each design decision.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided Jobgether portal link.

• Portfolio Customization: Ensure your portfolio is easily accessible (e.g., via a link) and specifically curated to highlight relevant experience in fashion, lifestyle, or premium brands, with an emphasis on visual storytelling and brand identity.

• Resume Optimization: Tailor your resume to include keywords from the job description, such as "Graphic Design," "Brand Identity," "Adobe Creative Suite," "Photoshop," "Figma," "Photo Retouching," and "Fashion." Quantify achievements where possible.

• Prepare Your Narrative: Be ready to articulate your design process, creative vision, and how your skills align with the brand's goals for the U.S. market during potential interviews. Practice presenting your portfolio.

• Company Research: Familiarize yourself with current trends in the U.S. lingerie and fashion market, and research emerging brands to understand the competitive landscape.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.