Graphic Designer (middle+, lingerie brand, US market)

📍 Job Overview

Job Title: Graphic Designer (Middle+, Lingerie Brand, US Market)

Company: [Partner Company of Jobgether]

Location: South Africa

Job Type: Full-time (initially part-time with potential to grow)

Category: Creative & Media / Art & Design / Marketing Operations

Date Posted: 2026-09-03

Experience Level: Middle (2+ years)

Remote Status: Fully Remote (with regular strategy meetups)

🚀 Role Summary

• Develop and maintain a distinctive brand identity and brand book for a new lingerie brand targeting the U.S. market.

• Create a wide range of visual assets for digital marketing channels, including e-commerce, social media, email, and paid advertising.

• Execute high-quality photo retouching and color correction to ensure a premium visual standard across all campaign imagery and product photography.

• Collaborate closely with marketing and social media teams to translate brand strategies into compelling visual narratives and creative concepts.

• Design physical and print marketing materials such as lookbooks, packaging, and event collateral.

📝 Enhancement Note: This role is positioned as a crucial early-stage hire for a brand entering the competitive U.S. lingerie market. The emphasis on developing a brand identity from the ground up and acting as a creative partner, rather than just an executor, highlights the strategic importance of this graphic design position within the broader Go-To-Market (GTM) strategy. The "middle+" designation suggests a need for seasoned professionals who can operate with a degree of autonomy and bring a strong aesthetic point of view.

📈 Primary Responsibilities

• Evolve and manage the comprehensive brand book, ensuring visual consistency and alignment with current fashion and cultural trends.

• Design and adapt engaging visual assets for all customer-facing touchpoints, including website banners, social media posts, email newsletters, and digital advertisements.

• Perform meticulous retouching and color correction on campaign and e-commerce photography to uphold a cohesive and premium visual aesthetic.

• Partner with marketing and social media teams to brainstorm and conceptualize visual strategies for new campaigns and product launches.

• Produce print-ready collateral for offline advertising, packaging, lookbooks, event invitations, and other physical marketing needs.

• Contribute to the overall creative direction by developing mood boards and visual concepts that resonate with the target U.S. lingerie market.

• Manage an active design project pipeline, balancing multiple priorities to meet deadlines while maintaining exceptional quality and brand integrity.

• Proactively elevate design standards and identify opportunities to enhance the brand's visual experience across all platforms.

📝 Enhancement Note: The responsibilities listed emphasize a blend of creative execution and strategic brand development. The requirement to "develop and continuously evolve the brand book" and "contribute creatively to moodboards, visual concepts" indicates a role with significant input into the brand's visual direction. The need to "help establish a high design standard" suggests that the candidate will be instrumental in shaping the brand's aesthetic from its nascent stages.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a background in Graphic Design, Visual Arts, Marketing, or a related creative field is highly implied.

Experience: 2+ years of professional graphic design experience, with a strong preference for experience within fashion, lingerie, beauty, lifestyle, or premium consumer brands.

Required Skills:

• Proven expertise in developing and maintaining brand identity guidelines and brand books.

• Demonstrated ability in creating visually compelling assets for digital marketing channels (e-commerce, social media, email, digital ads).

• Strong command of layout principles, typography, visual hierarchy, and composition.

• Advanced proficiency in Adobe Creative Suite, specifically Photoshop, Illustrator, and Lightroom.

• Hands-on experience with Figma for collaborative design and prototyping.

• Skilled in professional photo retouching and color correction for high-quality imagery.

• Experience in producing print-ready files for diverse marketing collateral.

• A keen eye for contemporary fashion aesthetics, visual trends, and brand differentiation.

• Excellent independent work ethic, time management, and ability to meet deadlines.

• Proactive and collaborative mindset, capable of acting as a creative partner. Preferred Skills:

• Basic video editing skills, particularly for short-form social media content creation.

• Familiarity with the nuances of the U.S. market in fashion and e-commerce.

• Experience in an early-stage startup or a fast-paced remote-first environment.

• Genuine passion for fashion, brand building, and creating distinctive visual work.

📝 Enhancement Note: The requirement for a "strong portfolio demonstrating sophisticated design work, visual storytelling, and a clear personal point of view" is paramount. This indicates that practical application and a demonstrated aesthetic sensibility will be weighed heavily over formal education for this role. The preference for fashion/lingerie experience and a "sharp eye for aesthetics" points to the need for a designer who understands the specific visual language of the industry.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of design projects that highlight a sophisticated aesthetic point of view and strong visual storytelling capabilities.

• Include examples of brand identity development, including logo design, brand guidelines, and cohesive visual systems.

• Present work demonstrating proficiency in digital asset creation for e-commerce, social media campaigns, and digital advertising.

• Feature examples of photo retouching and color correction, showcasing attention to detail and the ability to maintain a premium visual standard.

• Include projects that demonstrate the ability to design print-ready materials such as lookbooks, packaging, or event collateral.

• Highlight projects where you collaborated with marketing or cross-functional teams, illustrating your ability to translate strategic briefs into visual concepts. Process Documentation:

• While not explicitly stated as a deliverable, candidates are expected to demonstrate an understanding of design workflow management, from concept generation to final asset delivery.

• Portfolio pieces should implicitly reflect an organized approach to project execution, including version control and adherence to project timelines.

• Candidates should be prepared to discuss their design process, including how they approach concept development, feedback integration, and finalization for different media.

📝 Enhancement Note: For a "middle+" graphic design role, especially in a brand-building context, the portfolio is the primary evaluation tool. The emphasis on "visual storytelling" and "personal point of view" suggests that the portfolio should not just be a collection of executed tasks but a curated narrative of the designer's creative capabilities and strategic thinking. The ability to demonstrate a structured design process within the portfolio is crucial.

💵 Compensation & Benefits

Salary Range: As the role is listed as "Competitive market-based compensation" and based in South Africa with a focus on the U.S. market, a salary range would typically fall between ZAR 400,000 - ZAR 700,000 annually for a middle-level designer. This range is an estimate based on market data for experienced graphic designers in South Africa, adjusted for the premium placed on experience relevant to international fashion brands and the initial part-time nature of the role. The final compensation will be determined by the partner company based on experience, skills, and negotiation.

Benefits:

• Competitive market-based compensation.

• Initial part-time position with a clear growth path to a full-time role as the brand scales.

• Flexible working hours to accommodate personal schedules and project needs.

• Fully remote work arrangement, offering significant work-life balance.

• Regular strategy meetups across Europe (travel support provided).

• Unlimited paid time off, contingent upon meeting agreed-upon performance KPIs.

• Support for professional education and participation in relevant industry events to foster skill development.

• Reimbursement for work-related travel expenses.

• Access to mentorship and a supportive, empowering team culture.

• Substantial opportunities for creative ownership, personal development, and professional advancement.

• The unique chance to be instrumental in building the visual identity of an emerging fashion brand targeting the U.S. market.

Working Hours: Flexible working hours are offered, with an expectation of approximately 40 hours per week if transitioning to full-time. The initial part-time arrangement will be discussed and agreed upon with the hiring company.

📝 Enhancement Note: The salary estimation is based on general market rates for graphic designers in South Africa with 2+ years of experience, considering the specialized nature of the industry (fashion/lingerie) and the target market (U.S.). The benefits package highlights flexibility, growth, and professional development, which are attractive to creative professionals. The "unlimited PTO" tied to KPIs is a notable benefit that requires clear understanding of performance metrics.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fashion (Lingerie) / E-commerce / Brand Building. The brand is poised to enter the U.S. market, indicating a focus on global trends, digital-first strategies, and aggressive growth.

Company Size: Early-stage startup. This implies a dynamic, fast-paced environment where individual contributions have a significant impact. The company is likely lean, with a strong emphasis on agility and rapid iteration.

Founded: The company is an emerging brand, suggesting a recent founding date and a strong vision for its market entry.

Team Structure:

• The graphic designer will work closely with marketing and social media teams, indicating a collaborative and integrated approach to Go-To-Market (GTM) strategies.

• The role is described as "remote-first," suggesting a distributed team structure where communication and collaboration rely heavily on digital tools.

• The mention of "regular strategy meetups across Europe" implies a desire for in-person connection and team building, despite the remote nature of daily work. Methodology:

• Data-Driven Visuals: While the role is creative, the success in the U.S. market will likely depend on data-informed design choices, especially for digital campaigns and e-commerce.

• Agile Brand Development: The brand is in its early stages, so design processes will likely be iterative, adapting quickly to market feedback and performance metrics.

• Collaborative Ideation: The emphasis on being a "creative partner" suggests