Graphic Designer (middle+, lingerie brand, US market)

📍 Job Overview

Job Title: Graphic Designer (Middle+ | Lingerie Brand | US Market Focus)

Company: [Partner Company of Jobgether]

Location: Estonia

Job Type: Full-time (initially part-time with growth potential)

Category: Creative & Media / Art & Design / Marketing Operations

Date Posted: September 3, 2026

Experience Level: Mid-Level (2+ years)

Remote Status: Fully Remote (with potential for in-person meetups)

🚀 Role Summary

• Develop and maintain a distinctive, culturally relevant brand visual identity for a burgeoning lingerie brand targeting the U.S. market.

• Create compelling visual assets across a wide array of digital and physical customer touchpoints, including e-commerce, social media, advertising, and print collateral.

• Execute high-quality photo retouching and color correction to ensure a premium and consistent brand aesthetic.

• Collaborate closely with marketing and social media teams to translate campaign strategies into impactful visual narratives.

• Act as a creative partner, contributing a strong aesthetic point of view to shape the brand's visual direction from an early stage.

📝 Enhancement Note: This role is positioned as a mid-level Graphic Designer with significant ownership potential in shaping a new brand's visual identity. The "middle+" designation, combined with the focus on brand building in an early-stage environment, suggests a need for a proactive designer who can operate independently and contribute strategically, not just executionally. The remote-first nature and the potential growth from part-time to full-time are key indicators of an agile startup environment.

📈 Primary Responsibilities

• Spearhead the development and ongoing refinement of the brand book, ensuring visual consistency and alignment with contemporary fashion and cultural trends.

• Design and adapt a comprehensive suite of visual assets for the brand's website, social media platforms (e.g., Instagram, TikTok), email marketing campaigns, and digital advertising channels.

• Perform meticulous retouching and color correction on campaign and e-commerce photography, adhering to established premium visual standards.

• Partner with marketing and social media teams to conceptualize and execute visually engaging campaigns that resonate with the target U.S. audience.

• Produce high-quality print-ready materials, including lookbooks, packaging designs, event collateral, and other offline marketing assets.

• Actively contribute to mood board creation and the conceptualization of visual themes, guiding the overall aesthetic direction of the brand.

• Proactively manage multiple design projects concurrently, ensuring timely delivery, consistent quality, and adherence to brand guidelines in a fast-paced setting.

• Establish and elevate design standards, taking ownership of visual decisions and identifying opportunities to enhance the overall brand experience.

📝 Enhancement Note: The responsibilities emphasize a blend of creative contribution and execution. The phrase "Develop and continuously evolve the brand book" indicates a strategic design role. "Retouch campaign imagery and e-commerce photography" points to hands-on production skills. "Contribute creatively to moodboards, visual concepts" highlights ideation, while "Manage multiple design projects simultaneously" points to project management capabilities essential for operations within a creative team.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in graphic design principles, visual arts, or a related field is implied by the required experience and portfolio.

Experience: Minimum of 2 years of professional graphic design experience is required. Experience within the fashion, lingerie, beauty, lifestyle, or premium consumer brands sector is strongly preferred and will be a significant advantage.

Required Skills:

• Demonstrated proficiency in graphic design software, including Adobe Photoshop, Adobe Illustrator, Adobe Lightroom, and Figma.

• A robust portfolio showcasing sophisticated design work, strong visual storytelling capabilities, and a distinct creative point of view.

• Solid understanding of fundamental design principles: layout, typography, composition, visual hierarchy, and brand consistency.

• Proven hands-on experience with photo retouching and color correction techniques.

• Experience in creating print-ready files for various marketing materials (advertising, packaging, lookbooks, events).

• A keen eye for aesthetics, detail, and contemporary fashion and visual trends.

• Ability to manage multiple projects, prioritize tasks, and meet deadlines effectively in a dynamic environment.

• Strong communication skills and a collaborative, proactive mindset to function as a creative partner.

• Genuine interest in fashion, brand building, and creating distinctive visual work for an emerging brand. Preferred Skills:

• Basic video editing skills, particularly for creating short-form social media content.

• Experience working in a remote-first or hybrid work environment.

• Familiarity with marketing automation platforms and their visual content requirements.

• Understanding of U.S. market consumer behavior and aesthetic preferences within the lingerie and fashion space.

📝 Enhancement Note: The "middle+" experience level implies that candidates should not only possess technical skills but also demonstrate strategic thinking and a proactive approach. The emphasis on a "strong aesthetic point of view" rather than just executing briefs is a critical differentiator for this role. The preference for fashion/lingerie experience is crucial for understanding the nuances of the target market and brand.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of design projects that clearly demonstrate the candidate's ability to develop and evolve a brand's visual identity.

• Case studies showcasing how design solutions addressed specific marketing objectives or brand challenges, particularly within the fashion or lifestyle sectors.

• Examples of digital campaign assets (social media, banners, email graphics) that highlight understanding of platform-specific best practices and engagement.

• High-quality examples of photo retouching and color correction, demonstrating attention to detail and premium aesthetic execution.

• Prototypes or final designs for print materials (e.g., lookbooks, packaging, event collateral) that illustrate print production knowledge and creative application.

• Evidence of collaboration with marketing or cross-functional teams on visual concept development. Process Documentation:

• Candidates should be prepared to discuss their design process, from initial concept generation and moodboarding to final asset delivery and iteration.

• Ability to articulate how they ensure brand consistency across diverse channels and touchpoints.

• Understanding of workflow management for multiple concurrent design projects, including prioritization and deadline adherence.

📝 Enhancement Note: For a role focused on brand building and visual identity, the portfolio is paramount. It needs to showcase not just technical skill but also strategic thinking, aesthetic judgment, and the ability to translate brand strategy into compelling visuals. The "process" aspect will be assessed by the candidate's ability to articulate their workflow and decision-making.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for mid-level Graphic Designers with 2+ years of experience in the European market, particularly Estonia, and considering the remote nature and potential for growth, a competitive range is estimated. For a part-time role initially, this could range from €1,500 - €2,500 per month, scaling to €3,000 - €4,500+ per month for a full-time position, depending on experience and performance. The "Competitive market-based compensation" suggests flexibility.

Benefits:

• Competitive market-based compensation.

• Initial part-time engagement with a clear pathway to a full-time role.

• Flexible working hours to accommodate different time zones and personal schedules.

• Fully remote work environment, promoting work-life balance.

• Regular strategy meetups across Europe for team building and collaboration.

• Optional access to office spaces in Kyiv and Warsaw for those who prefer or need an office environment.

• Unlimited Paid Time Off (PTO) contingent upon meeting agreed-upon performance KPIs, incentivizing high achievement.

• Support for professional development, including educational courses and participation in relevant industry events.

• Reimbursement for work-related travel, facilitating necessary business trips.

• Access to mentorship and a supportive, empowering team culture.

• Significant opportunities for creative ownership, personal development, and professional advancement within an emerging brand.

• The unique opportunity to influence and build the visual identity of a new fashion brand targeting the U.S. market.

Working Hours: The role is initially part-time, with the potential to transition to full-time (estimated 40 hours/week). The company offers flexible working hours, accommodating a remote-first environment and international team collaboration.

📝 Enhancement Note: The salary estimate is based on general European market rates for mid-level design roles, adjusted for Estonia's cost of living and the remote aspect. The "Unlimited PTO" is a significant benefit, typically tied to high performance and trust in employees to manage their workload effectively. The dual location options (remote, meetups, optional offices) offer flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fashion (Lingerie) & E-commerce. This industry is highly visual, trend-driven, and relies heavily on brand perception and digital marketing. The U.S. market presents specific competitive and consumer behavior nuances.

Company Size: Early-stage, likely a startup or a new venture within a larger entity. This implies a fast-paced, agile environment where individuals have significant impact.

Founded: The company is an "ambitious fashion brand preparing to establish a distinctive presence," suggesting it is relatively new or in a growth phase, likely founded within the last few years.

Team Structure:

• The core team includes marketing and social media specialists, indicating a strong focus on digital presence and customer engagement.

• The Graphic Designer will work closely with these teams, suggesting a collaborative, cross-functional approach.

• The reporting structure is not explicitly defined but is likely to be flat in an early-stage company, with the designer reporting to a marketing lead or founder.

• Remote-first operations necessitate strong asynchronous communication and project management tools. Methodology:

• Emphasis on "translating the brand’s identity into bold, polished, and culturally relevant visuals" points to a strategy-driven creative approach.

• "Strong aesthetic point of view rather than simply executing briefs" highlights a culture that values creative input and strategic design thinking.

• The "fast-moving, remote-first environment" suggests an agile, iterative process.

• Focus on "building the visual identity from an early stage" implies a hands-on, foundational approach to design operations.

Company Website: https://jobgether.com/ (Note: This is the platform's website, not the partner company's. The actual partner company URL is not provided in the input.)

📝 Enhancement Note: The culture is described as "remote-first," "fast-moving," and "supportive, empowering." The emphasis on creative ownership and acting as a "creative partner" suggests a culture that values initiative, innovation, and strong collaboration despite the remote setup. The focus on the U.S. market implies an awareness of global trends and consumer expectations.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Middle+" Graphic Designer. It signifies a level beyond junior, where the designer is expected to manage projects independently, contribute creatively, and understand brand strategy. It's a foundational role within the brand's creative function, with significant potential for growth as the brand scales.

Reporting Structure: While not explicitly detailed, the designer will likely report to a Marketing Manager, Creative Director, or a Founder, given the early-stage nature of the company. Close collaboration with marketing and social media teams is expected, indicating a dynamic, cross-functional working relationship.

Operations Impact: The Graphic Designer's work will directly impact brand perception, customer engagement, and conversion rates across all visual touchpoints. By shaping the brand's visual identity, the role contributes critically to market entry success, brand recognition, and overall revenue generation through effective marketing and e-commerce presentation.

Growth Opportunities:

• Role Expansion: Transition from part-time to full-time, with increased responsibilities and project scope as the brand grows.

• Creative Leadership: Potential to become the lead designer or Art Director as the team expands, overseeing junior designers and external agencies.

• Skill Development: Opportunities to gain experience in various design disciplines (digital, print, social, potentially video) and deepen expertise in fashion branding.

• Industry Exposure: Support for professional education and industry events will foster continuous learning and networking within the fashion and design sectors.

• Strategic Contribution: Involvement in high-level creative strategy discussions and brand development initiatives.

📝 Enhancement Note: The growth potential is significant, moving from an individual contributor role in a nascent brand to potentially leading creative efforts. The "middle+" designation suggests a candidate ready for more responsibility and impact, which aligns with the startup environment's typical trajectory.

🌐 Work Environment

Office Type: The company operates on a "remote-first" model. While there are no mandatory office days, optional access to offices in Kyiv and Warsaw is provided, catering to those who might benefit from or prefer an in-person workspace occasionally. Regular strategy meetups across Europe will offer in-person collaboration opportunities.

Office Location(s):

• Primarily remote.

• Optional office access in Kyiv, Ukraine and Warsaw, Poland.

• Regular strategy meetups potentially in various European locations. Workspace Context:

• The primary workspace is the employee's remote location, emphasizing autonomy and flexibility.

• Access to optional offices in Kyiv and Warsaw provides a physical space for focused work or team interaction if desired.

• Regular European meetups foster team cohesion and facilitate in-person collaboration on strategic initiatives.

• The role requires self-discipline and effective use of digital collaboration tools to maintain productivity and connection.

Work Schedule: Flexible working hours are a key benefit, allowing employees to structure their workday around personal needs and optimal productivity times, while still ensuring availability for essential collaborations and meetings, particularly with the U.S. market focus. The transition to full-time is implied to align with a standard 40-hour work week, but with inherent flexibility.

📝 Enhancement Note: The remote-first nature combined with optional offices and European meetups offers a modern, flexible work environment. Candidates should be comfortable with asynchronous communication and self-management, while also appreciating the opportunities for in-person connection. The flexibility is a key draw for operations professionals seeking work-life balance.

📄 Application & Portfolio Review Process

Interview Process:

• AI-Powered Matching: Jobgether's AI system will conduct an initial objective review of applications against core requirements.

• Shortlist Review: The top-fitting candidates will be shortlisted and shared directly with the hiring company.

• Hiring Company Assessment: The internal team will manage all subsequent steps, which typically include:

  • Portfolio Review: A deep dive into the candidate's portfolio to assess design skills, aesthetic judgment, and brand alignment.
  • Creative/Technical Interview: Discussions about design process, problem-solving, and technical proficiency with design tools and retouching.
  • Situational/Behavioral Interview: Assessing collaboration style, proactivity, ability to work remotely, and cultural fit with the team.
  • Potential Design Challenge: A small, relevant design task might be assigned to evaluate practical skills and approach under specific constraints.
  • Final Interview: Discussions with key stakeholders or founders to finalize the decision.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that best represent your skills in fashion/lingerie branding, digital design, and retouching. Tailor this selection to the specific requirements of this role.

• Showcase Brand Evolution: Include projects where you developed or significantly contributed to a brand's visual identity. Highlight how you translated brand strategy into design.

• Detail Your Process: For each project, briefly explain the brief, your approach, the tools used, and the results achieved. Emphasize your creative input and problem-solving.

• Highlight Retouching Skills: Include before-and-after examples or demonstrate the quality of your retouching and color correction work.

• Demonstrate Versatility: Show a range of work across digital (social, web, email) and print mediums.

• Be Ready to Discuss: Prepare to articulate your design decisions, your understanding of the brand's target market (U.S. lingerie), and how your work aligns with their goals.

Challenge Preparation:

• If a design challenge is issued, focus on understanding the brief thoroughly.

• Prioritize clarity, brand consistency, and aesthetic alignment with the brand's described style.

• Manage your time effectively to deliver a polished outcome within the given constraints.

• Be prepared to present and justify your design choices.

📝 Enhancement Note: The AI-driven initial screening by Jobgether is a key differentiator. Candidates must ensure their application and portfolio clearly map to the job requirements to pass this stage. The portfolio review will be critical, focusing on aesthetic judgment and brand-building capabilities.

🛠 Tools & Technology Stack

Primary Tools: