Graphic Designer (middle+, lingerie brand, US market)

📍 Job Overview

Job Title: Graphic Designer (Middle+ Lingerie Brand, US Market)

Company: [Partner Company of Jobgether]

Location: Luxembourg

Job Type: Full-time (initially part-time with potential to grow)

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-09-03

Experience Level: 2-5 Years (Middle+)

Remote Status: Fully Remote OK

🚀 Role Summary

• Spearhead the visual identity development and execution for an emerging lingerie brand targeting the U.S. market, ensuring a distinctive and culturally relevant aesthetic.

• Create compelling visual assets across a diverse range of platforms, including digital campaigns, e-commerce, social media, email marketing, and physical brand experiences.

• Collaborate closely with marketing and social media teams to translate brand strategy into impactful visual concepts and content.

• Maintain and evolve the brand book, ensuring consistency and alignment with contemporary fashion and visual trends.

📝 Enhancement Note: The role emphasizes a strong aesthetic point of view and creative partnership, moving beyond simple brief execution. The initial part-time nature suggests a startup or early-stage growth phase for the brand, offering significant ownership and impact potential.

📈 Primary Responsibilities

• Develop and continuously evolve the brand book, ensuring the visual identity remains distinctive, consistent, and aligned with fashion and cultural trends.

• Create and adapt high-quality visual assets for the website, social media channels, email campaigns, digital advertising, and other customer-facing touchpoints.

• Perform professional photo retouching and color correction on campaign and e-commerce imagery to uphold a cohesive and premium visual standard.

• Collaborate strategically with marketing and social media teams to translate campaign objectives and brand strategy into compelling visual concepts and designs.

• Design print-ready materials for offline advertising and physical brand experiences, including lookbooks, packaging, event collateral, and other marketing assets.

• Contribute creatively to mood boards, visual concepts, and the overall direction of the brand’s aesthetic, driving innovation and brand perception.

• Manage multiple design projects simultaneously, ensuring high quality, brand consistency, and adherence to deadlines in a fast-paced, remote-first environment.

• Establish and uphold a high design standard as the brand develops, taking ownership of visual decisions and proactively identifying opportunities to enhance the overall brand experience.

📝 Enhancement Note: The responsibilities highlight a hands-on approach to brand building, requiring a blend of creative execution, strategic thinking, and meticulous attention to detail in a dynamic, early-stage environment.

🎓 Skills & Qualifications

Education: Not specified, but a degree in Graphic Design, Fine Arts, or a related field is typically expected for this level.

Experience: 2+ years of professional graphic design experience, with a strong preference for work within fashion, lingerie, beauty, lifestyle, or premium consumer brands.

Required Skills:

• Demonstrated proficiency in graphic design principles, including layout, typography, composition, visual hierarchy, and brand consistency.

• Strong portfolio showcasing sophisticated design work, visual storytelling capabilities, and a clear personal aesthetic point of view.

• Expertise in Adobe Creative Suite, specifically Photoshop, Illustrator, and Lightroom.

• Proficiency with Figma for design collaboration and asset creation.

• Hands-on experience with professional photo retouching and color correction techniques.

• Proven ability to produce print-ready materials for advertising, packaging, lookbooks, and event collateral.

• A keen eye for aesthetics and detail, with a solid understanding of contemporary fashion and visual trends.

• Ability to manage competing priorities, work independently, communicate effectively, and consistently meet deadlines in a remote setting.

• Proactive, collaborative mindset with the capacity to act as a creative partner and contribute to strategic brand direction.

• Genuine interest in fashion, brand building, and creating visually distinctive work for an emerging brand. Preferred Skills:

• Basic video editing skills, particularly for creating short-form social media content.

📝 Enhancement Note: The emphasis on a "strong aesthetic point of view" and acting as a "creative partner" suggests the company values designers who can influence direction and bring innovative ideas, rather than just executing directives. The preference for fashion/lingerie experience indicates a need for understanding the nuances of this specific market.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a strong foundation in graphic design principles with clear examples of layout, typography, and visual hierarchy across various applications.

• Showcase sophisticated visual storytelling through campaign imagery, social media content, and branding projects, highlighting a distinct aesthetic point of view.

• Include case studies or examples of how you've maintained brand consistency and evolved a visual identity, ideally within the fashion or lifestyle sectors.

• Present examples of photo retouching and color correction work, emphasizing the ability to achieve premium, cohesive visual standards.

• Provide samples of print-ready materials for advertising, packaging, or lookbooks, demonstrating technical proficiency and design execution for offline use. Process Documentation:

• Illustrate your process for developing and evolving a brand book, including how you ensure consistency and adapt to trends.

• Showcase your workflow for creating digital assets for e-commerce, social media, and advertising, from concept to final delivery.

• Detail your approach to collaborating with marketing and social media teams to translate briefs into visual concepts and assets.

• Explain how you manage multiple design projects, prioritize tasks, and meet deadlines in a fast-paced, remote environment.

📝 Enhancement Note: A strong portfolio is critical for this role, as it's the primary method for evaluating a candidate's aesthetic sensibility and technical skills. Candidates should be prepared to discuss their creative process and how they contribute to brand building, not just execute tasks.

💵 Compensation & Benefits

Salary Range: Competitive market-based compensation. Given the 2-5 years of experience, the potential for growth into full-time, and the remote-first nature, a salary range of €45,000 - €70,000 annually (or equivalent USD) is a reasonable estimate for a Luxembourg-based role with this scope, considering the US market focus.

Benefits:

• Competitive market-based compensation.

• Part-time position initially, with potential to transition into a full-time role as the business grows.

• Flexible working hours, allowing for work-life balance and autonomy.

• Fully remote work environment, offering flexibility and autonomy.

• Regular strategy meetups across Europe to foster team cohesion and collaboration.

• Optional access to offices in Kyiv and Warsaw.

• Unlimited paid time off, contingent on meeting agreed performance KPIs, promoting a results-oriented culture.

• Support for professional education and participation in relevant industry events to foster continuous learning.

• Support for work-related travel, essential for meetups and potential brand events.

• Mentorship opportunities and a supportive, empowering team culture.

• Opportunities for significant creative ownership, personal development, and professional growth.

• The chance to play a pivotal role in building the visual identity of an emerging fashion brand targeting the U.S. market.

Working Hours: While initially part-time, the role is described as full-time with flexible working hours. This suggests a degree of autonomy in structuring the workday, with expectations for availability during core collaboration times and for meeting deadlines.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for experienced graphic designers in Luxembourg and similar European tech hubs, adjusted for the remote nature and the specific industry focus. The benefits package emphasizes flexibility, professional development, and ownership, aligning with a modern, growth-oriented startup culture.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fashion (Lingerie), E-commerce, Retail. The brand is focused on establishing a distinctive presence in the U.S. lingerie market, implying a need for understanding U.S. consumer trends and aesthetics.

Company Size: Early-stage, growing. The "part-time initially, with potential to grow" structure indicates a startup or a company in a significant growth phase, where roles are dynamic and responsibilities can expand.

Founded: Not specified, but the context suggests a relatively new or recently launched brand aiming for rapid market penetration.

Team Structure:

• The operations team is likely lean and agile, typical of an early-stage startup. The Graphic Designer will work closely with marketing and social media teams.

• Reporting structure is likely flat, with direct access to leadership or founders, fostering quick decision-making and creative input.

• Cross-functional collaboration is key, requiring strong communication skills to work effectively with remote colleagues across different departments and potentially different time zones. Methodology:

• Data-driven decision-making is implied through the focus on U.S. market penetration and performance KPIs for unlimited PTO.

• Workflow planning and optimization will be crucial in a remote-first environment to ensure efficiency and timely project delivery.

• Automation and efficiency practices are likely valued, especially given the remote setup and the need to scale.

Company Website: [Partner Company of Jobgether]

📝 Enhancement Note: The company culture is likely fast-paced, entrepreneurial, and collaborative, with a strong emphasis on visual branding and market impact. The remote-first nature necessitates self-discipline and excellent communication.

📈 Career & Growth Analysis

Operations Career Level: This is a "middle+" graphic design role, indicating a need for demonstrated experience and the ability to work independently. It's not an entry-level position, requiring a designer who can contribute significantly to brand strategy and visual execution.

Reporting Structure: Likely reports to a Marketing Lead, Creative Director (if established), or directly to a founder, depending on the company's current structure. This offers high visibility and direct impact.

Operations Impact: The Graphic Designer's work will directly influence brand perception, customer acquisition, and sales conversion rates, particularly within the crucial U.S. market. Their role is central to establishing the brand's visual identity and market presence.

Growth Opportunities:

• Role Expansion: Transition from part-time to full-time, with potential for increased responsibilities, leading to a Senior Graphic Designer or Art Director role as the brand scales.

• Skill Development: Opportunity to deepen expertise in fashion branding, digital marketing design, and potentially expand into areas like basic video editing or UI/UX design if interested and aligned with brand needs.

• Leadership Potential: As the brand grows, there may be opportunities to manage freelance designers, mentor junior team members, or take on more strategic creative leadership roles.

📝 Enhancement Note: The role offers significant potential for growth within a burgeoning brand. Candidates should be ambitious and eager to contribute to the foundational elements of a fashion business, with a clear path for increased responsibility and creative influence.

🌐 Work Environment

Office Type: Fully Remote. This is a remote-first position, offering maximum flexibility.

Office Location(s): While fully remote, the company offers optional access to offices in Kyiv and Warsaw. Regular strategy meetups will occur across Europe, suggesting a need for willingness to travel occasionally for team building and strategic planning.

Workspace Context:

• The remote environment necessitates a self-disciplined approach to work, with an emphasis on asynchronous communication and digital collaboration tools.

• Access to necessary design software (Adobe Creative Suite, Figma) is expected, with potential company support for subscriptions or hardware if needed.

• Opportunities for interaction will primarily be through virtual meetings, Slack, and collaborative design platforms. Occasional European meetups will provide in-person team interaction.

Work Schedule: Flexible working hours are offered, allowing individuals to structure their workday around personal preferences and productivity peaks, while ensuring availability for collaborative meetings and meeting deadlines.

📝 Enhancement Note: This role is ideal for self-motivated designers who thrive in a remote setting and can maintain productivity and collaboration without direct physical supervision. Occasional travel for European meetups is a factor to consider.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your resume and portfolio by Jobgether's AI and/or internal team for basic qualifications.

• Portfolio Review & Creative Discussion: A deep dive into your portfolio with the hiring company. Expect questions about your design process, aesthetic choices, and how you approach brand building. Be prepared to discuss specific projects, your role in them, and the outcomes.

• Skills Assessment/Challenge: Potentially a small design challenge or a case study presentation related to the brand's needs (e.g., creating a mood board for a new collection, designing social media assets for a campaign).

• Team/Culture Fit Interview: Discussions with marketing and social media team members to assess collaboration style, communication skills, and alignment with the company's entrepreneurial culture.

• Final Interview: Likely with a founder or senior leader to discuss overall fit, long-term vision, and finalize terms.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest projects that best showcase your skills relevant to fashion, lingerie, and digital marketing. Prioritize work demonstrating a strong aesthetic point of view and brand consistency.

• Tell a Story: For each project, clearly articulate the brief, your process, your creative decisions (especially visual ones), the tools used, and the results or impact achieved. Highlight how you acted as a creative partner.

• Showcase Versatility: Include examples of digital assets (social media, web banners, email), photo retouching, and print materials if applicable.

• Highlight Brand Understanding: If possible, include a speculative piece or discuss how you would approach designing for a brand like theirs, showing your understanding of the U.S. market and lingerie sector.

• Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually polished.

Challenge Preparation:

• Understand the Brand: Thoroughly research the target U.S. market, current lingerie trends, and competitor aesthetics.

• Focus on Visual Identity: Be ready to demonstrate how you translate brand strategy into visual elements. Think about color palettes, typography, imagery style, and overall mood.

• Efficiency in Design: If given a time-limited task, focus on delivering a clear, well-reasoned concept rather than over-polishing. Demonstrate your ability to work efficiently under pressure.

• Articulate Your Rationale: Be prepared to clearly explain the reasoning behind your design choices, linking them back to brand goals and market insights.

📝 Enhancement Note: The interview process heavily relies on portfolio evaluation. Candidates must be prepared to articulate their creative process, demonstrate their understanding of brand aesthetics, and show how they can contribute beyond simple execution.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop (for retouching, image manipulation), Illustrator (for vector graphics, logos, brand elements), and Lightroom (for photo editing and color correction).

• Figma: Required for collaborative design, prototyping, and creating digital assets, particularly for web and social media.

Analytics & Reporting:

• While not a primary responsibility, familiarity with how design impacts analytics (e.g., A/B testing visuals for ad campaigns, click-through rates on social media) is beneficial. CRM & Automation:

• No direct CRM or automation tool requirements are specified for this design role, but understanding how design assets are deployed within marketing automation platforms (e.g., email builders) is a plus.

📝 Enhancement Note: The core technical requirements revolve around Adobe Creative Suite and Figma. Proficiency in these tools is non-negotiable for creating high-quality visual assets and collaborating effectively in a digital environment.

👥 Team Culture & Values

Operations Values:

• Creativity & Aesthetic Excellence: A strong emphasis on sophisticated design, visual storytelling, and a distinct point of view.

• Brand Building: A commitment to developing and nurturing a unique brand identity that resonates with the U.S. market.

• Collaboration & Partnership: Valuing teamwork, open communication, and the ability to act as a creative partner rather than just an executor.

• Proactiveness & Ownership: Encouraging initiative, self-management, and taking responsibility for visual outcomes.

• Adaptability & Growth: Embracing a fast-paced, evolving environment and a commitment to continuous learning and development.

Collaboration Style:

• Remote-First Communication: Relies heavily on digital tools (Slack, email, video conferencing) and clear, concise written and verbal communication.

• Cross-Functional Integration: Close collaboration with marketing and social media teams to ensure visual consistency and campaign effectiveness.

• Feedback Exchange: An open culture for giving and receiving constructive feedback on design work to foster improvement and alignment.

• Knowledge Sharing: Encouraging the sharing of design trends, inspiration, and best practices to elevate the team's collective output.

📝 Enhancement Note: The culture is likely driven by a passion for fashion and brand building, with an entrepreneurial spirit. Team members are expected to be self-starters, excellent communicators, and strong creative collaborators.

⚡ Challenges & Growth Opportunities

Challenges:

• Establishing a New Brand Identity: The primary challenge is to define and consistently apply a distinctive visual identity for a brand entering a competitive U.S. market. This requires strong strategic thinking and creative vision.

• Remote Collaboration Dynamics: Effectively collaborating and maintaining creative cohesion with a remote team requires excellent communication skills and proactive engagement.

• Balancing Creative Vision with Business Goals: Ensuring that creative output aligns with marketing objectives, brand strategy, and performance KPIs.

• Fast-Paced Environment: Adapting to rapid changes, tight deadlines, and evolving brand needs in an early-stage company.

Learning & Development Opportunities:

• Deepen Fashion Branding Expertise: Gain hands-on experience in a specific niche of the fashion industry, understanding its unique visual language and consumer expectations.

• Expand Digital Marketing Design Skills: Refine skills in creating assets optimized for various digital channels, including social media, email, and paid advertising.

• Explore Video Content Creation: Develop basic video editing skills for short-form social content, a growing demand in digital marketing.

• Contribute to Brand Strategy: Influence the brand's visual direction and gain exposure to broader marketing and business strategy discussions.

📝 Enhancement Note: This role presents a significant opportunity to shape a brand from its early stages. The challenges are directly tied to the growth and success of the brand, offering substantial rewards for those who can navigate them effectively.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a visual identity for a new brand, particularly in the fashion or lingerie sector targeting the U.S. market." (Prepare to discuss brand research, mood boards, color palettes, typography selection, and initial asset creation.)

• "How do you ensure brand consistency across diverse platforms like social media, e-commerce, and print?" (Focus on brand guidelines, asset management, and collaborative workflows.)

• "Walk us through a project where you acted as a creative partner to a marketing team to achieve a specific campaign goal." (Highlight your strategic input, problem-solving, and how your design contributed to success.) Company & Culture Questions:

• "What interests you most about this role and our brand, specifically within the U.S. lingerie market?" (Show genuine interest and research into the brand's positioning and target audience.)

• "How do you approach collaboration in a remote-first environment, and what's your experience with asynchronous communication?" (Emphasize proactiveness, clear communication, and familiarity with remote tools.)

• "How do you stay updated on contemporary fashion and visual trends, and how do you incorporate them into your work while maintaining brand integrity?" (Discuss your sources of inspiration and your process for filtering trends.) Portfolio Presentation Strategy:

• Narrative Flow: Structure your presentation to tell a compelling story for each project, emphasizing the "why" behind your design choices.

• Visual Clarity: Ensure your presentation slides are clean, visually appealing, and do not overshadow your work. Use high-quality images.

• Focus on Impact: Quantify results where possible (e.g., increased engagement, conversion rates) or describe qualitative impact (e.g., improved brand perception, cohesive aesthetic).

• Engage and Discuss: Be prepared for interactive questions. Treat it as a conversation where you showcase your expertise and understanding of the brand's needs.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skills, but also strategic thinking, brand awareness, and collaborative potential within a remote, fast-paced startup environment.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Jobgether.

• Portfolio Customization: Tailor your portfolio to highlight your strongest work in fashion, lingerie, or premium lifestyle brands. Ensure it clearly demonstrates your aesthetic point of view and your proficiency with Adobe Creative Suite and Figma.

• Resume Optimization: Update your resume to emphasize your 2+ years of relevant experience, specifically mentioning photo retouching, brand identity development, and cross-functional collaboration in marketing contexts. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, creative rationale, and how you would contribute to building a U.S.-focused lingerie brand. Prepare to discuss specific projects from your portfolio in detail.

• Company Research: Thoroughly research the brand's current positioning (if discernible), target audience, and competitor landscape in the U.S. market. Understand the implications of a remote-first, early-stage environment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.