Graphic Designer (m/f/d)

📍 Job Overview

Job Title: Graphic Designer (m/f/d)

Company: yfood Labs GmbH

Location: München, Bavaria, Germany

Job Type: Permanent employee

Category: Creative & Media / Art & Design / Marketing / Food & Beverage

Date Posted: 2026-05-28T11:09:15

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Drive visual communication strategies by conceptualizing and executing cutting-edge graphic designs across diverse platforms.

• Develop and maintain brand identity and corporate identity initiatives, ensuring a cohesive and impactful brand presence.

• Collaborate with cross-functional teams, including Art Direction and Marketing, to deliver integrated creative solutions.

• Manage the end-to-end design and production process, from initial concept development to final pre-press quality control.

• Leverage advanced design tools and emerging AI technologies to innovate and elevate visual assets.

📝 Enhancement Note: While the role is for a Graphic Designer, the description emphasizes collaboration with marketing and brand identity development, suggesting a strong GTM (Go-To-Market) focus. The integration of AI tools also points towards a forward-thinking approach to creative operations.

📈 Primary Responsibilities

• Conceptualize, design, and execute a wide range of promotional materials including posters, advertisements, banners, displays, flyers, and digital assets.

• Collaborate closely with the Art Direction and Marketing Teams to deliver cohesive, cross-platform creative solutions that engage and captivate target audiences.

• Partner with the Creative Team to transform innovative ideas into visually compelling designs that resonate across multiple media platforms.

• Expertly manage image editing and AI-application to produce visually stunning and refined graphics, pushing creative boundaries.

• Contribute significantly to brand development and corporate identity initiatives, ensuring strict alignment with the creative vision and overarching business objectives.

• Oversee and manage pre-press tasks meticulously, ensuring print production meets the highest quality standards and brand consistency.

• Conduct rigorous quality control throughout the design and production process to guarantee flawless execution in both digital and print formats.

📝 Enhancement Note: The responsibilities highlight a hands-on design role with significant strategic input into brand development and cross-functional collaboration, indicative of a need for strong project management and stakeholder engagement skills within a creative operations context.

🎓 Skills & Qualifications

Education: [Not explicitly stated, but a degree in Graphic Design, Fine Arts, or a related field is typically expected for this level of role.]

Experience: 2-5 years of professional graphic design experience, with a demonstrated ability to manage projects from concept to completion.

Required Skills:

• Advanced graphic design skills with a strong portfolio showcasing aesthetic sensibility and emerging trend awareness.

• Expertise in Adobe Creative Cloud applications, specifically Figma, InDesign, Photoshop, and Illustrator.

• Familiarity with AI design tools such as Firefly, Midjourney, and Heygen for innovative design processes.

• Solid understanding of typography and its effective application in creating impactful, brand-aligned designs.

• Excellent communication and presentation skills, with the ability to clearly articulate and defend creative decisions to both creative teams and key stakeholders.

• Proven ability to work autonomously, handle constructive feedback, and apply creative problem-solving in high-pressure environments.

Preferred Skills:

• Experience in pre-press management and print production quality control.

• A keen understanding of marketing principles and how design contributes to Go-To-Market strategies.

• Experience working within a fast-paced, startup environment.

📝 Enhancement Note: The emphasis on both German and English fluency, coupled with AI tool proficiency and a strong emphasis on defending creative decisions, suggests a role that requires not only technical design prowess but also strong business acumen and cross-cultural communication skills relevant to operations in a European market.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A diverse portfolio showcasing a range of design projects across digital, print, and multimedia, demonstrating versatility and creative problem-solving.

• Specific examples of brand identity development and corporate identity implementation.

• Case studies or examples illustrating the application of AI tools in the design process and their impact on outcomes.

• Demonstrations of how design concepts were translated into cohesive cross-platform creative solutions.

Process Documentation:

• Examples of how design processes were managed from conceptualization through to pre-press and final execution.

• Documentation or case studies showing collaboration with marketing and art direction teams to achieve unified creative outputs.

• Evidence of managing feedback loops and iterating on designs to meet stakeholder requirements.

📝 Enhancement Note: For a Graphic Designer role, a portfolio is paramount. The enhancement focuses on what specific types of work and process documentation would be most relevant to demonstrate the required skills and operational capabilities for this position, particularly concerning brand consistency and advanced tool usage.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a mid-level Graphic Designer in Munich, Germany, with 2-5 years of experience, the estimated annual salary range is €45,000 - €60,000. This estimate considers the cost of living in Munich and the demand for skilled designers proficient in both Adobe Creative Suite and AI tools.

Benefits:

• Hybrid Work Model: Offers flexibility with a mix of office and remote work.

• Workation: Opportunity to work from other EU countries, promoting work-life balance and international exposure.

• Public Transport Subsidy: Monthly subsidy of €30 for public transport tickets, supporting sustainable commuting.

• Bike Leasing (JobRad): Attractive conditions for leasing a bicycle, encouraging eco-friendly transportation.

• 30 Days Paid Vacation: Generous annual leave allowance for rest and rejuvenation.

• Health Management & Healthy@yfood: Access to workshops and campaigns such as Yoga, Breathwork, Soccer, and Pickleball.

• Free Company Products: Enjoy yfood products for free, fostering brand engagement and product familiarity.

• Fruit Basket, Free Coffee, and Water: Provided in offices to enhance the daily work experience.

• No Dress Code: Encourages personal expression and a relaxed work environment.

Working Hours: The standard working hours are 40 per week, with the flexibility offered by the hybrid work model.

📝 Enhancement Note: Salary estimation methodology combines general market data for graphic designers in Germany with specific location (Munich) cost-of-living adjustments and an uplift for specialized skills like AI tool proficiency. The benefits are directly drawn from the provided data and formatted for clarity.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage (specifically "Smart Food" or functional food). yfood is a market leader in Germany for this innovative category.

Company Size: Over 180 employees. This indicates a growing, established startup environment that is past its initial phase but still retains agility and innovation.

Founded: 2017. This relatively recent founding date suggests a dynamic, modern company culture focused on rapid growth and adaptation.

Team Structure:

• The Graphic Designer will be part of an in-house Creative Team, working closely with Art Direction and Marketing.

• Collaboration is expected across multiple departments, indicating a cross-functional operational structure.

Methodology:

• Data-Driven Creativity: While not explicitly stated, the emphasis on "Smart Food" and market leadership implies a data-informed approach to product development and marketing.

• Agile Workflow: The mention of agility and a hybrid work model suggests processes that are adaptable and responsive to market changes.

• Innovation Focus: The company culture explicitly values "Innovation" and "Why not?" over tradition, indicating a willingness to experiment with new tools and approaches, including AI in design.

Company Website: [yfood.com]

📝 Enhancement Note: This section infers company culture and operational style from the provided description, emphasizing the "Smart Food" niche, startup origins, and stated company values like Passion, Responsibility, Professionalism, and Innovation.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Graphic Designer. This role requires independent execution of design tasks, collaboration on creative projects, and a solid understanding of brand guidelines and production processes. It's a position that bridges individual contribution with team-based creative operations.

Reporting Structure: The Graphic Designer will report into a Creative Team structure, likely under an Art Director or Creative Lead, and collaborate heavily with the Marketing team. This indicates a clear hierarchy within the creative department, with opportunities to interface with broader Go-To-Market operational functions.

Operations Impact: The Graphic Designer's output directly impacts the company's brand perception, marketing campaign effectiveness, and overall Go-To-Market strategy. High-quality, consistent visual assets are crucial for customer engagement, product appeal, and brand differentiation in the competitive food and beverage market.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific design areas (e.g., digital marketing design, packaging design, motion graphics) or in the application of AI in design.

• Leadership Potential: As experience grows, potential to move into Senior Graphic Designer roles, Art Direction, or Creative Lead positions, managing projects and junior designers.

• Cross-Functional Development: Exposure to marketing strategy, product development, and international market needs can lead to broader career paths within GTM operations or brand management.

📝 Enhancement Note: This analysis frames the Graphic Designer role within a broader operations and career context, highlighting its impact on GTM and outlining potential growth trajectories within the creative and marketing functions of a growing company.

🌐 Work Environment

Office Type: Hybrid work model. This suggests a blend of in-office collaboration and remote flexibility. The office environment is likely modern and conducive to creative work.

Office Location(s): Landwehrstraße 60, 80336 München, Bayern, Germany. This central Munich location offers good accessibility via public transport.

Workspace Context:

• Collaborative Environment: The emphasis on teamwork and cross-functional collaboration suggests an office space designed to facilitate interaction and brainstorming.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Cloud) and modern AI tools is provided, supporting efficient and innovative design workflows.

• Team Interaction: Opportunities for direct interaction with Art Direction, Marketing teams, and other creative professionals to ensure alignment and foster creative exchange.

Work Schedule: Standard 40-hour work week, with flexibility afforded by the hybrid model, allowing for better integration of work with personal life and potentially accommodating deep work sessions remotely.

📝 Enhancement Note: This section interprets the "Hybrid" work model and office location to describe the practical work environment, focusing on how it supports collaborative creative operations and individual productivity.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, resume, and portfolio to assess core design skills, experience, and cultural fit.

• Creative Task/Challenge: Candidates may be asked to complete a design exercise or present a case study demonstrating their approach to a specific brief, testing their problem-solving and design execution under simulated conditions.

• Team/Stakeholder Interviews: Meetings with the Art Director, Marketing team members, and potentially other stakeholders to evaluate communication style, collaboration skills, and alignment with company values. This is crucial for assessing how well the candidate integrates into the creative operations workflow.

• Final Interview: Discussion with senior leadership to confirm fit and discuss terms.

Portfolio Review Tips:

• Showcase a diverse range of projects that highlight your skills in brand identity, digital assets, print materials, and AI-assisted design.

• For each project, clearly articulate your role, the design process, the challenges faced, and the impact of your design on business objectives (e.g., engagement, conversion).

• Include examples that demonstrate your ability to collaborate and receive/implement feedback.

• Ensure your portfolio is well-organized, visually appealing, and easy to navigate.

Challenge Preparation:

• Understand yfood's brand identity, target audience, and current marketing campaigns.

• Practice articulating your design process and rationale clearly and concisely.

• Be ready to discuss how you leverage AI tools and manage pre-press processes efficiently.

• Prepare to discuss your experience working in hybrid or remote team environments.

📝 Enhancement Note: This section provides actionable advice for candidates, outlining a typical interview process for a creative role within a company like yfood, with a specific focus on portfolio presentation and preparation for design challenges relevant to creative operations.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential suite including Figma (UI/UX, Prototyping), InDesign (Layout, Print), Photoshop (Image Editing, Digital Graphics), and Illustrator (Vector Graphics, Branding). Proficiency is critical for day-to-day operations.

• AI Design Tools: Familiarity with tools like Firefly, Midjourney, and Heygen is required to drive innovation and efficiency in design processes. This indicates a forward-thinking approach to creative operations.

Analytics & Reporting:

CRM & Automation:

• No direct CRM or automation tools are specified for this design role, but understanding how designs integrate into marketing automation platforms or CRM campaigns (e.g., email marketing visuals) would be beneficial.

📝 Enhancement Note: This section details the specific software and technology stack expected for a Graphic Designer, emphasizing the required proficiency in Adobe Creative Cloud and the growing importance of AI tools in modern creative operations.

👥 Team Culture & Values

Operations Values:

• Passion: A driving force behind innovation and dedication to the company's mission of revolutionizing nutrition. Operations professionals are expected to be enthusiastic and committed.

• Responsibility: Taking ownership of tasks and delivering high-quality work, especially in ensuring brand consistency and flawless execution. This applies to all team members, including designers.

• Professionalism: Maintaining a serious approach to work while fostering a collaborative, ego-free environment. Open communication and teamwork are paramount in operations.

• Innovation: A core value that encourages exploring new ideas, unconventional approaches, and embracing new technologies like AI in design. This promotes continuous improvement in creative operations.

Collaboration Style:

• Cross-Functional Integration: The role demands close collaboration with Art Direction and Marketing, highlighting the importance of seamless integration between creative and Go-To-Market operations.

• Feedback-Oriented: A culture that embraces constructive feedback to refine designs and achieve optimal outcomes.

• Open Communication: Straightforward and equal-footing communication is encouraged, facilitating efficient problem-solving and idea sharing within the creative team and with other departments.

📝 Enhancement Note: This section translates the company's stated values into operational expectations for a Graphic Designer, emphasizing how these values shape the collaborative and innovative environment within the creative team and the broader company.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Innovation: Ensuring that all designs adhere to established brand guidelines while also incorporating new trends and AI-driven creativity can be a delicate balance.

• Managing Cross-Functional Demands: Collaborating effectively with multiple teams (Marketing, Art Direction) with potentially different priorities requires strong communication and project management skills.

• Adapting to Rapid Market Changes: The fast-paced "Smart Food" industry and startup environment necessitate quick adaptation to new campaigns, product launches, and evolving design trends.

• Leveraging AI Effectively: Staying current with AI tools and integrating them meaningfully into workflows, rather than just superficially, presents an ongoing learning challenge.

Learning & Development Opportunities:

• Advanced Design & AI Training: Opportunities to attend workshops, online courses, or conferences focused on new design techniques, software updates, and AI applications in creative fields.

• Brand Strategy Exposure: Learning how design impacts broader marketing and GTM strategies through collaboration with the marketing team.

• International Market Insights: Understanding design requirements and cultural nuances for different European markets.

• Mentorship: Potential for guidance from senior creative leads or Art Directors to develop strategic design thinking and leadership capabilities.

📝 Enhancement Note: This section anticipates potential challenges specific to a creative role in a dynamic company and outlines relevant growth and learning opportunities that align with the company's innovative culture and the evolving nature of graphic design.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to defend a creative decision to a stakeholder who disagreed. How did you approach it, and what was the outcome?" (Tests communication, negotiation, and rationale articulation skills.)

• "How do you ensure brand consistency across various digital and print platforms, especially when working with new creative concepts or AI-generated elements?" (Assesses understanding of brand operations and process.)

Company & Culture Questions:

• "What excites you most about yfood's mission and our 'Smart Food' category?" (Gauges passion and alignment with company vision.)

• "How do your personal work values align with yfood's values of Passion, Responsibility, Professionalism, and Innovation?" (Assesses cultural fit and understanding of company ethos.)

Portfolio Presentation Strategy:

• Storytelling: For each portfolio piece, tell a story that includes the challenge, your creative solution, the tools/processes used (especially AI), and the measurable impact.

• Visual Clarity: Ensure your presentation is clean, aesthetically pleasing, and easy to follow, mirroring your design skills.

• Conciseness: Be prepared to present your strongest pieces efficiently, highlighting key aspects without excessive detail.

• Demonstrate Process: Be ready to discuss your workflow, decision-making process, and how you handled feedback.

📝 Enhancement Note: This section provides specific, actionable interview preparation guidance tailored to the Graphic Designer role, focusing on questions that probe operational understanding, strategic thinking, and the ability to integrate into a dynamic creative team.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the yfood Labs careers page.

• Customize Your Resume: Highlight your experience with Adobe Creative Cloud, AI design tools, brand identity development, and any print production/pre-press experience. Use keywords from the job description.

• Curate Your Portfolio: Select your strongest and most relevant design projects that showcase your versatility, creativity, and ability to deliver cohesive cross-platform solutions. Ensure it includes examples of AI tool application if possible.

• Prepare Your Narrative: Be ready to articulate your design process, defend your creative decisions, and discuss how you ensure brand consistency, drawing on specific examples from your portfolio and experience.

• Research yfood: Understand the company's brand, products, target audience, and recent marketing campaigns to tailor your application and interview responses to their specific context and operational needs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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