Graphic Designer KE

📍 Job Overview

Job Title: Graphic Designer

Company: Simera

Location: Nairobi, Kenya

Job Type: Full-Time

Category: Creative & Design / Marketing

Date Posted: 2026-05-29T07:46:25

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• This role is crucial for developing and executing visually compelling creative assets that directly support Simera's branding, marketing campaigns, and digital content strategies.

• The Graphic Designer will be instrumental in ensuring a cohesive and impactful brand identity across all visual touchpoints, from digital platforms to print materials.

• This position requires a blend of creative flair and technical proficiency in industry-standard design software to translate strategic objectives into engaging visual communications.

• The role emphasizes collaboration with cross-functional teams, including marketing and creative departments, to conceptualize and deliver high-quality visual content that resonates with target audiences.

📝 Enhancement Note: The job title "Graphic Designer KE" and location "Nairobi, Kenya" clearly indicate an on-site role within the Kenyan market. The AI-derived experience level of "2-5 years" suggests this is a mid-level position, requiring a solid foundation in design principles and software proficiency, rather than an entry-level or senior specialist role. The core responsibilities focus on visual asset creation for marketing and branding, aligning it with a Marketing Operations or Creative Operations function.

📈 Primary Responsibilities

• Design and produce a wide array of graphics for both digital and print media, including social media posts, advertisements, presentations, marketing collateral, and website assets.

• Collaborate closely with marketing, product, and other creative stakeholders to conceptualize and develop design solutions that align with campaign objectives and brand guidelines.

• Ensure strict adherence to brand identity guidelines, maintaining visual consistency across all creative outputs and platforms.

• Create original illustrations, infographics, and other visual elements to enhance the appeal and clarity of marketing and communication materials.

• Prepare and optimize design files for various output formats, ensuring high quality and compatibility for web, print, and digital applications.

• Manage the end-to-end design process for multiple projects simultaneously, effectively prioritizing tasks and meeting established deadlines in a fast-paced environment.

• Incorporate feedback from stakeholders and team members to iterate on designs, ensuring optimal visual impact and strategic alignment.

• Stay abreast of emerging design trends, software advancements, and best practices within the graphic design and digital marketing landscape.

📝 Enhancement Note: The responsibilities listed are standard for a mid-level Graphic Designer role, with a strong emphasis on marketing and brand support. The mention of "digital and print materials," "social media," "presentations," and "marketing assets" suggests a need for versatility in design applications. The requirement to "collaborate with marketing and creative teams" and "maintain brand consistency" highlights the role's integration within the broader Go-To-Market (GTM) function.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Arts, Communications, or a related field is typically preferred for mid-level roles. Equivalent practical experience and a strong portfolio can often substitute for formal education.

Experience: A minimum of 2-5 years of professional experience in graphic design, visual design, or a closely related creative role. Experience within a marketing or agency environment is a significant advantage.

Required Skills:

• Demonstrated proficiency in industry-standard design software, including Adobe Photoshop, Adobe Illustrator, and/or Adobe InDesign.

• Strong command of visual design principles, including typography, color theory, layout composition, and visual hierarchy.

• Proven ability to create engaging graphics for digital platforms (social media, web banners, digital ads) and print media (brochures, flyers, event materials).

• Excellent understanding of branding principles and the ability to maintain brand consistency across diverse applications.

• Creative mindset with a keen eye for detail and a passion for producing aesthetically pleasing and effective designs.

• Effective project management skills, with the ability to manage multiple design projects concurrently and meet tight deadlines.

Preferred Skills:

• Experience with digital design and prototyping tools such as Canva, Figma, Sketch, or Adobe XD.

• Familiarity with motion graphics or basic video editing software.

• Understanding of UI/UX principles and how they apply to digital design elements.

• Experience in creating visual assets for marketing campaigns and lead generation efforts.

• Knowledge of pre-press requirements for print production.

📝 Enhancement Note: The required skills list is comprehensive for a mid-level designer. The inclusion of "Canva, Figma, or similar software" alongside Adobe Creative Suite suggests a need for both professional-grade design capabilities and familiarity with collaborative design platforms often used in marketing and GTM teams. The emphasis on "branding principles" and "marketing assets" further solidifies the role's connection to GTM operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a diverse range of design projects, demonstrating proficiency in various design styles and applications relevant to marketing and branding.

• Specific examples of digital graphics (social media campaigns, web banners, digital ads) and print materials (brochures, presentations, marketing collateral).

• Case studies or visual case studies that highlight the design process, problem-solving approach, and the impact of the design on campaign objectives or brand perception.

• Demonstrations of how design principles (typography, color, layout) were applied effectively to achieve specific communication goals.

Process Documentation:

• While formal process documentation might not be a primary output, the candidate should be able to articulate their design process, from brief interpretation and concept development to final asset delivery.

• Ability to demonstrate how they manage feedback loops and incorporate revisions effectively within their workflow.

• Examples of how they prepare and organize design files for efficient handoff to other teams or for production.

📝 Enhancement Note: For a Graphic Designer role, the "portfolio" is paramount. The enhancement notes focus on what Simera would likely look for in a portfolio: diversity of work, application relevance (marketing/branding), process demonstration, and impact. This is crucial for operations roles where demonstrating the process of achieving results is as important as the results themselves.

💵 Compensation & Benefits

Salary Range: For a mid-level Graphic Designer in Nairobi, Kenya, with 2-5 years of experience, the estimated annual salary typically ranges from KES 1,200,000 to KES 2,400,000. This range can vary based on the specific scope of responsibilities, the company's compensation philosophy, and the candidate