Graphic Designer (f/m/d)

📍 Job Overview

Job Title: Graphic Designer (f/m/d)

Company: Zeal Network

Location: Norwich, Norfolk, United Kingdom

Job Type: Full-time

Category: Marketing & Design Operations

Date Posted: 2026-09-25

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• This role is critical for producing high-impact digital artwork that drives engagement and performance across multiple marketing channels for the 7days Performance brand.

• The Graphic Designer will be instrumental in translating marketing objectives into compelling visual assets, ensuring brand consistency and aesthetic appeal for competitions and prize promotions.

• This position requires strong technical skills in design software, coupled with a creative flair for visual storytelling and an understanding of digital advertising best practices.

• The successful candidate will collaborate closely with content, paid media, and email marketing teams to ensure creative output aligns with campaign strategies and business goals, contributing directly to Go-To-Market (GTM) success.

📝 Enhancement Note: While the raw listing is for a Graphic Designer, this enhancement frames the role through a Revenue Operations and Marketing Operations lens, emphasizing its direct contribution to campaign performance, customer acquisition, and GTM strategy execution. The "f/m/d" indicates a commitment to diversity and inclusion, which is a positive cultural indicator.

📈 Primary Responsibilities

• Develop and execute visually compelling graphics for marketing campaigns, social media advertising, and digital promotions, directly supporting lead generation and customer acquisition efforts.

• Design main promotional artwork for new competitions, ensuring high visual impact and clear communication of prize value to attract and convert target audiences.

• Produce a wide range of instant-win prize thumbnails (cars, cash, technology, luxury products) and raffle prize thumbnails, optimizing for click-through rates and user engagement on the platform.

• Create distinctive visual themes and supporting assets for interactive "Tap & Win" games, enhancing user experience and driving gameplay.

• Edit and retouch high-quality photography of cars, properties, and products to ensure professional presentation and appeal across all marketing materials.

• Adapt and resize artwork efficiently for various platforms including website, email, social media channels, and paid advertising placements, maintaining brand integrity and technical specifications.

• Uphold and enforce a consistent standard and visual identity across all 7days Performance artwork, strengthening brand recognition and trust.

• Manage multiple design briefs simultaneously, prioritizing tasks and delivering high-quality work within agreed-upon deadlines to support agile marketing operations.

• Collaborate closely with content, paid media, email, and broader marketing teams to ensure creative output effectively meets campaign objectives and business requirements.

• Utilize AI image-generation and editing tools to enhance creative processes, generating backgrounds, concepts, and variations efficiently to accelerate content production.

📝 Enhancement Note: These responsibilities are detailed to reflect the operational impact of graphic design in a performance marketing context. The emphasis on "driving engagement," "optimizing for click-through rates," and "supporting lead generation" directly links design output to revenue generation and GTM objectives, which is crucial for operations professionals.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in graphic design principles is expected, often acquired through formal education (e.g., Bachelor's degree in Graphic Design, Fine Arts, or related field) or equivalent practical experience.

Experience: Candidates should possess previous experience in a graphic design or digital design role, ideally within a performance-driven or e-commerce environment. A minimum of 2-5 years of relevant professional experience is anticipated for this mid-level position.

Required Skills:

• Proven experience in graphic design and digital design roles, with a portfolio showcasing commercial and performance-oriented work.

• Strong command of Adobe Photoshop and Adobe Illustrator for creating and manipulating digital assets.

• Solid understanding of core design principles: typography, layout, color theory, and composition, ensuring visually appealing and effective designs.

• Excellent attention to detail, critical for maintaining brand consistency and producing error-free assets for various marketing channels.

• Demonstrated ability to manage multiple projects and deadlines concurrently, essential for efficient marketing operations and campaign execution.

• Collaborative attitude and a willingness to actively receive and implement feedback from cross-functional teams. Preferred Skills:

• Understanding of social media platforms and digital advertising best practices, including ad creative specifications and audience targeting.

• Experience using AI creative tools (e.g., Midjourney, DALL-E, Stable Diffusion) for image generation and editing; training may be provided, but prior exposure is advantageous.

• Familiarity with other design software or tools that may complement the Adobe Creative Suite.

• Basic understanding of UX/UI principles as they apply to web and mobile interfaces.

📝 Enhancement Note: The "2-5 years" experience level is inferred from the "Mid-Level" AI classification. The emphasis on a "strong portfolio demonstrating digital and commercial design work" is standard for creative roles but is framed here with a focus on "performance-oriented work" to align with the GTM context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio is essential, showcasing a range of digital design projects with a clear focus on commercial impact and performance metrics where possible.

• Include examples of marketing campaign graphics, social media ads, and website banners that demonstrate an understanding of user engagement and conversion optimization.

• Showcase visual theme development for games or promotional events, highlighting creative problem-solving and execution.

• Provide examples of photo editing and retouching work, demonstrating skill in enhancing product imagery for marketing purposes.

• Be prepared to discuss the strategic thinking and design process behind your portfolio pieces, explaining how your work contributed to specific business objectives. Process Documentation:

• While not explicitly stated as a formal requirement, candidates should be prepared to discuss their personal design workflow and process.

• This includes how they manage briefs, conduct research, iterate on designs, and collaborate with stakeholders.

• Demonstrate an understanding of how design processes integrate with broader marketing workflows, such as campaign planning, content creation, and performance analysis.

• Be ready to articulate how you ensure brand consistency and quality control throughout your design process.

📝 Enhancement Note: This section translates the general requirement of a "strong portfolio" into specific, actionable advice for operations-minded candidates. The focus is on demonstrating process, strategic thinking, and measurable impact, which are key elements in operations roles.

💵 Compensation & Benefits

Salary Range:

For a Graphic Designer with 2-5 years of experience in Norwich, UK, the estimated annual salary range is typically between £25,000 and £35,000. This estimate is based on current UK market data for similar roles, considering the location's cost of living and the typical salary bands for mid-level creative professionals in the e-commerce and digital marketing sectors.

Benefits:

• Pension scheme with employer matching contributions of up to 7.5%, providing long-term financial security.

• 25 days of annual leave plus UK bank holidays, offering ample time for rest and personal pursuits.

• Enhanced sick pay after probation, ensuring support during periods of illness.

• Employee Assistance Programme (EAP) providing access to confidential mental health support and 24/7 GP services for overall well-being.

• A modern, dynamic culture within a leading e-commerce company, fostering innovation and impact.

• Opportunity to work with a talented team of ambitious colleagues, contributing to meaningful projects. Working Hours:

The standard working hours are likely to be around 40 hours per week, typical for a full-time role in the UK. While the role is on-site, there may be some flexibility regarding start and end times, subject to team coordination and business needs, allowing for efficient workflow management.

📝 Enhancement Note: A salary range has been estimated based on typical UK market data for a mid-level Graphic Designer in Norwich. The benefits are detailed as provided in the source data, with added context for their value to professionals. The working hours are inferred from the AI classification of 40 hours.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the online lottery and prize draw products sector, with a specific focus on performance marketing for prize competitions. This industry is characterized by high volume transactions, customer acquisition focus, and data-driven optimization.

Company Size: ZEAL Network SE is a significant international provider, and 7days Performance, as a newer brand within the group, likely operates with the agility of a growing entity while benefiting from the resources of a larger organization. This size dynamic suggests opportunities for broad impact and cross-functional collaboration.

Founded: ZEAL Network has been operating for over 20 years, bringing established expertise and stability. 7days Performance is a more recent addition, indicating a growth and expansion strategy for ZEAL Group, aiming to leverage established UK market presence with new operational models.

Team Structure:

• The Graphic Designer will be part of the 7days Performance content team, which likely includes content creators, copywriters, and potentially social media specialists.

• This role will report into a Content Lead or Marketing Manager, with close collaboration expected across paid media, email marketing, and potentially product development teams.

• Cross-functional collaboration is a key aspect, requiring effective communication with teams focused on campaign strategy, performance analysis, and technical implementation. Methodology:

• The company emphasizes a data-driven approach to marketing, with a strong focus on performance metrics and ROI.

• Workflow planning and optimization strategies are crucial, especially in a fast-paced digital environment where campaign adjustments are frequent.

• Automation and efficiency practices are likely employed, particularly with the integration of AI tools for content creation, to streamline operations and enhance output.

Company Website: https://www.zealnetwork.de/

📝 Enhancement Note: The company and brand context are synthesized from the provided description to highlight the operational environment. The emphasis on "performance," "data-driven optimization," and "agility" is crucial for understanding the GTM context of this role.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level, typically requiring 2-5 years of experience. It offers a solid foundation in digital design within a performance marketing framework, serving as a stepping stone for more senior design or specialized creative roles.

Reporting Structure: The Graphic Designer will likely report to a Content Lead or Marketing Manager, with direct interaction with various marketing teams. This structure provides exposure to campaign strategy and execution oversight.

Operations Impact: The Graphic Designer's work directly influences customer acquisition and engagement by creating compelling visuals for marketing campaigns and competitions. High-quality, on-brand creative assets are essential for driving traffic, conversions, and ultimately, revenue. The ability to quickly iterate on designs based on performance data is a key operational contribution.

Growth Opportunities:

• Specialization: Develop expertise in specific design areas such as performance advertising creative, game theming, or advanced photo retouching.

• Skill Advancement: Gain proficiency in AI creative tools, advanced animation, or motion graphics through training and project experience.

• Leadership Potential: Progress to a Senior Graphic Designer role, mentoring junior designers, or potentially transitioning into a Creative Lead or Art Director position within the marketing or content teams.

• Cross-functional Exposure: Develop a deeper understanding of campaign strategy, paid media operations, and email marketing by working closely with these teams, potentially leading to roles in marketing operations or campaign management.

📝 Enhancement Note: This analysis frames the graphic design role within an operational career path, highlighting its impact on revenue and offering clear growth trajectories within a GTM context.

🌐 Work Environment

Office Type: The role is based in Norwich, UK, requiring an in-office presence. This suggests a collaborative workspace designed to foster team interaction and streamline communication.

Office Location(s): The primary office is in Norwich, Norfolk, United Kingdom. Specific details regarding accessibility or office amenities would typically be provided during the interview process.

Workspace Context:

• The environment is described as modern and dynamic, typical of a growing e-commerce company.

• Expect a collaborative setup where designers work closely with content creators, marketing specialists, and potentially product teams.

• Access to necessary design tools and technology, including Adobe Creative Suite and AI generation tools, is expected.

• Opportunities for direct interaction with colleagues across marketing functions will facilitate clear brief interpretation and feedback loops. Work Schedule:

The standard work schedule is likely 40 hours per week, Monday to Friday. While on-site, the company culture may offer some flexibility in working hours to accommodate personal needs, provided project deadlines and team collaboration are maintained. This flexibility is important for managing design cycles and responding to urgent campaign needs.

📝 Enhancement Note: The "on-site" requirement is highlighted, and the description is fleshed out to reflect a typical modern office environment conducive to creative and collaborative work, emphasizing the operational benefits of co-location.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess basic qualifications and design aesthetic.

• Portfolio Presentation & Discussion: An opportunity to present your portfolio, discuss your design process, and highlight how your work has driven performance or achieved specific marketing objectives. Be prepared to articulate your strategic thinking behind key projects.

• Skills Assessment/Technical Test: Potentially a short design challenge or practical exercise to evaluate your proficiency in Adobe Photoshop and Illustrator, and your ability to respond to a brief under timed conditions.

• Team/Hiring Manager Interview: A discussion focused on your experience, collaborative style, understanding of the brand, and cultural fit with the 7days Performance team. Questions may probe your approach to working with marketing teams and managing feedback.

• Final Interview: May involve a discussion with senior leadership to assess overall suitability and alignment with company goals.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest, most relevant projects that showcase your digital design skills, performance marketing understanding, and ability to meet diverse creative briefs.

• Highlight Impact: For each project, clearly articulate the brief, your role, the design process, the tools used, and, crucially, the results or impact achieved (e.g., increased engagement, conversion rates, brand consistency). Quantify results where possible.

• Showcase Versatility: Include examples of campaign graphics, social media ads, website assets, and any experience with product photography editing or game theming.

• Explain Your Process: Be ready to walk through your design thinking, from initial concept to final execution, and how you collaborated with stakeholders.

• Address AI Usage: If you have experience with AI tools, be prepared to discuss how you integrate them into your workflow for efficiency and creative exploration.

Challenge Preparation:

• Understand the Brand: Familiarize yourself with 7days Performance's current marketing, website, and social media presence to grasp their visual identity and target audience.

• Design Principles: Be ready to apply core design principles (typography, color, layout, composition) effectively under pressure.

• Tool Proficiency: Ensure you are comfortable and efficient with Adobe Photoshop and Illustrator.

• Brief Interpretation: Practice quickly understanding and dissecting design briefs, identifying key requirements and constraints.

• Time Management: Develop strategies for managing your time effectively during a design challenge to deliver a complete and well-presented solution.

📝 Enhancement Note: This section provides actionable advice for preparing for the interview and portfolio review, focusing on demonstrating operational value and strategic thinking, which is critical for candidates applying for roles within GTM and operations.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: Essential for image editing, manipulation, and creating complex digital artwork. Proficiency in layers, masking, color correction, and retouching is expected.

• Adobe Illustrator: Crucial for creating vector-based graphics, logos, icons, and scalable marketing assets. Expertise in path manipulation, typography, and vector illustration is key.

• AI Image Generation Tools: Experience with tools like Midjourney, DALL-E, or Stable Diffusion is a significant advantage, as these are being integrated for background creation, concept art, and creative variations.

• Project Management Software: While not explicitly listed, familiarity with tools like Asana, Trello, or Jira is beneficial for managing design tasks and collaborating with teams.

Analytics & Reporting:

• While the Graphic Designer may not directly manage analytics, an understanding of how design impacts key metrics (e.g., click-through rates, engagement rates, conversion rates) is important.

• Familiarity with how designs are tracked within platforms like Google Analytics or social media ad managers is a plus. CRM & Automation:

• Understanding of how designs are deployed through email marketing platforms (e.g., Mailchimp, HubSpot) or CRM systems for campaign execution.

• Awareness of how visual assets are integrated into automated marketing workflows.

📝 Enhancement Note: This section details the expected technology stack, focusing on the core design software and highlighting the emerging importance of AI tools and an understanding of how design integrates with broader marketing automation and analytics.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on achieving measurable results and contributing directly to business objectives through creative output.

• Collaboration: A commitment to working effectively with cross-functional teams (content, paid media, email) to ensure cohesive campaign execution.

• Efficiency: A proactive approach to streamlining workflows, leveraging technology (including AI), and meeting deadlines to maximize output.

• Creativity & Innovation: Encouraging fresh ideas and novel visual approaches to engage the target audience and stand out in a competitive market.

• Attention to Detail: Maintaining high standards for visual quality, brand consistency, and accuracy in all design assets.

Collaboration Style:

• Cross-functional Integration: The role requires seamless collaboration with marketing teams, involving clear communication of creative needs, feedback exchange, and joint problem-solving to align visual assets with campaign strategies.

• Feedback Culture: An open environment where constructive feedback is regularly exchanged to refine designs and improve campaign effectiveness.

• Knowledge Sharing: Willingness to share design insights, best practices, and learnings from design projects with team members to foster continuous improvement.

📝 Enhancement Note: This section translates the company's culture into operational values and collaboration styles relevant to a design role within a GTM context, emphasizing how these values drive business outcomes.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge is to produce aesthetically pleasing and innovative designs that also meet strict performance metrics and conversion goals.

• Rapid Iteration & Adaptation: The fast-paced nature of digital marketing and prize competitions requires designers to quickly adapt to changing briefs, market trends, and campaign performance data.

• Managing Diverse Asset Needs: Producing a wide variety of graphics for different platforms and purposes (e.g., social ads, website banners, game themes, prize thumbnails) demands versatility and efficient workflow management.

• Staying Current with Design & AI Trends: Continuously learning and integrating new design techniques, software updates, and emerging AI tools to maintain a competitive edge.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen expertise in Adobe Creative Suite or explore new design tools.

• AI Creative Tool Specialization: Developing advanced skills in AI image generation and editing through dedicated training and hands-on project experience.

• Performance Marketing Insights: Gaining a deeper understanding of campaign optimization, A/B testing, and data analytics through close collaboration with marketing and paid media teams.

• Brand Development: Contributing to the visual identity evolution of the 7days Performance brand and potentially other ZEAL Network brands.

📝 Enhancement Note: This section identifies potential operational challenges inherent in the role and outlines specific growth opportunities that align with continuous learning and career progression in the marketing and design operations field.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you created a graphic that significantly improved a marketing campaign's performance. What was your process, and what metrics did you focus on?" (Focus on demonstrating ROI and data-driven design).

• "How do you ensure your designs align with a brand's overall marketing strategy and campaign objectives?" (Highlight your understanding of GTM alignment and collaboration).

• "Walk me through your process for designing a new competition's main promotional artwork, from brief to final asset." (Detail your workflow, stakeholder management, and iteration process). Company & Culture Questions:

• "What interests you about the online lottery and prize competition industry, and specifically about 7days Performance?" (Show genuine interest and research into the company's market position).

• "How do you approach receiving and incorporating feedback on your designs, especially from non-designers?" (Demonstrate a collaborative and open mindset).

• "How do you see design contributing to the success of a performance-driven e-commerce brand like ours?" (Articulate the operational impact of design on customer acquisition and revenue). Portfolio Presentation Strategy:

• Tell a Story: For each project, explain the problem, your solution, and the outcome. Connect your design choices to business objectives.

• Quantify Impact: Wherever possible, use data to illustrate the success of your designs (e.g., "This ad creative resulted in a 15% increase in click-through rates").

• Showcase Process: Briefly outline your design workflow, including research, ideation, iteration, and collaboration.

• Demonstrate Versatility: Ensure your presentation covers a range of projects that showcase your skills across different formats and objectives relevant to the role.

• Be Concise and Engaging: Present your work clearly and enthusiastically, allowing time for questions and discussion.

📝 Enhancement Note: These interview questions and preparation tips are tailored to probe for operational thinking, strategic alignment, and a results-oriented mindset, crucial for success in a GTM-focused design role.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Ensure your portfolio is tailored to highlight digital design work, performance marketing assets, and any experience with product photography retouching or game theming. Quantify results where possible.

• Resume Optimization: Update your resume to emphasize relevant experience in graphic design, digital advertising creative, and proficiency with Adobe Photoshop and Illustrator. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, how you measure design impact, and your experience collaborating with marketing teams. Prepare to present your portfolio effectively.

• Company Research: Thoroughly research ZEAL Network and the 7days Performance brand to understand their market position, target audience, and current marketing efforts. Be ready to discuss how your design skills can contribute to their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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