Graphic Designer (Digital Media)

📍 Job Overview

Job Title: Graphic Designer (Digital Media)

Company: Capgemini

Location: Kolkata, West Bengal, India

Job Type: Full-Time

Category: Creative & Media / Marketing Operations

Date Posted: September 11, 2026

Experience Level: Mid-Level (2-5 Years)

Remote Status: On-site

🚀 Role Summary

• Design and adapt a wide range of digital visual assets, including social media static posts, video feeds, website banners (static and GIF), and in-store videos & GIFs to support comprehensive marketing campaigns.

• Develop and maintain brand consistency across all creative outputs, adhering to strict brand guidelines and aesthetic standards for a global technology consulting firm.

• Produce high-quality video content, encompassing editing and motion graphics, to enhance digital marketing efforts and campaign engagement.

• Conduct thorough quality assurance checks on all visual materials to ensure accuracy, brand compliance, and optimal presentation before deployment.

• Collaborate with marketing teams to conceptualize and execute creative ideas, contributing to the overall marketing strategy and campaign effectiveness.

📝 Enhancement Note: While the raw job description focuses on graphic design, the context of Capgemini (a major IT consulting firm) and the emphasis on digital media, marketing campaigns, and omnichannel ecosystems suggest this role likely supports internal marketing initiatives or client-facing digital marketing services, positioning it within the broader scope of Marketing Operations or Digital Marketing support. The mention of "operational excellence" and "customer-focused mindset" further reinforces this operational alignment.

📈 Primary Responsibilities

• Design and adapt visual materials for diverse digital platforms, including display banners, emailers, landing pages, and social media posts, ensuring platform-specific optimization.

• Create and maintain brand-aligned templates for marketing collateral, presentation slides, and digital assets to ensure consistent brand representation.

• Conceptualize and develop innovative creative ideas for various marketing campaigns, translating strategic objectives into compelling visual narratives.

• Produce engaging video content from scratch, including editing, motion graphics, and post-production, to support dynamic marketing initiatives.

• Perform rigorous quality assurance (QA) checks on all creative banners and visual materials to guarantee adherence to design specifications, brand guidelines, and campaign requirements.

• Stay abreast of emerging industry trends, best practices in digital design, and new technologies to continuously enhance creative output and efficiency.

• Collaborate effectively with marketing stakeholders to understand campaign objectives, gather feedback, and deliver creative solutions that meet business needs.

• Manage multiple design projects simultaneously, prioritizing tasks and delivering high-quality outputs within established timelines in a deadline-driven environment.

📝 Enhancement Note: The responsibilities highlight a need for both creative execution and a systematic approach to design, aligning with operations principles of efficiency and quality control. The mention of "adapting designs" and "quality assurance" points to a need for process adherence and meticulousness.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Arts, Digital Media, or a related field is typically expected for roles of this nature. Equivalent practical experience and a strong portfolio will be considered.

Experience: Minimum of 2 years of professional experience in digital graphic design, with a proven track record of creating visual assets for marketing campaigns.

Required Skills:

• Expert proficiency in Adobe Creative Suite: Photoshop, Illustrator, After Effects, and InDesign.

• Demonstrated experience in designing for multiple digital platforms, including social media, web banners, emailers, and landing pages.

• Strong understanding of typography, color theory, layout, and visual hierarchy in digital design.

• Ability to create engaging video content, including editing and motion graphics.

• Excellent attention to visual detail and a commitment to delivering high-quality design outputs.

• Proven ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.

• Strong analytical and problem-solving skills with the ability to interpret feedback and make independent design decisions. Preferred Skills:

• Experience in print media design.

• Basic website design skills (e.g., Figma, knowledge of HTML/CSS).

• Familiarity with retail media or omnichannel advertising ecosystems.

• Proficiency in Microsoft Office Suite (Word, PowerPoint).

• Experience in conceptualizing and developing creative ideas for campaigns.

📝 Enhancement Note: The "Preferred Competencies" listed in the original description, such as understanding feedback independently, attention to detail, analytical skills, customer-focused mindset, operational excellence, and adaptability, are crucial for a candidate to highlight. These indicate a need for not just creative talent but also a professional, results-oriented approach akin to operations roles. The mention of "operational excellence" directly links the creative role to operational efficiency.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a diverse range of digital design projects, with a strong emphasis on social media graphics, website banners, and video content (including motion graphics).

• Case studies or clear examples demonstrating the application of brand guidelines and the adaptation of designs for different platforms.

• Visual evidence of video editing and motion graphics capabilities, highlighting creative problem-solving and execution.

• Examples of creating marketing collateral, emailers, and presentation slides that align with strategic marketing objectives.

• Demonstrations of how design solutions contributed to campaign goals or brand awareness. Process Documentation:

• Examples of how design workflows were optimized for efficiency and timely delivery.

• Evidence of quality assurance processes for creative assets before final delivery.

• Demonstrations of adapting creative concepts to fit specific platform requirements or campaign constraints.

📝 Enhancement Note: For a graphic design role supporting marketing operations, a portfolio should not only showcase creative output but also demonstrate an understanding of design processes, efficiency in execution, and the ability to integrate with broader marketing campaign strategies. Highlighting how designs meet specific campaign objectives and adhere to brand standards is crucial.

💵 Compensation & Benefits

Salary Range: For a Graphic Designer (Digital Media) with 2-5 years of experience in Kolkata, India, the estimated gross annual base salary typically ranges from ₹400,000 to ₹700,000 INR. This range is based on industry benchmarks for similar roles in metropolitan areas in India, considering the demand for digital design skills. Factors such as specific experience, portfolio strength, and the final interview will influence the precise offer.

Benefits:

• Comprehensive wellness benefits including health checks and telemedicine services.

• Health insurance with top-up options.

• Support for elder care.

• Partner coverage for health benefits.

• New parent support initiatives.

• Flexible work arrangements where applicable.

• Access to Capgemini's extensive digital learning platform with over 250,000 courses and numerous certifications.

• Opportunities for personalized career guidance and internal mobility within the Capgemini group.

Working Hours: The standard working hours for this full-time, on-site position are 40 hours per week, typically aligning with standard business hours in India (Asia/Kolkata timezone). While flexibility may be offered, the core requirement is on-site presence, suggesting a structured work schedule.

📝 Enhancement Note: The salary estimate is derived from general market data for graphic designers in Kolkata with 2-5 years of experience, considering the cost of living and demand for digital media skills. The extensive benefits package provided by Capgemini is a significant draw for candidates.

🎯 Team & Company Context

🏢 Company Culture

Industry: Capgemini operates within the Information Technology and Consulting sector, specializing in digital transformation, cloud services, cybersecurity, and business services. As a global leader, it serves clients across various industries, including retail, finance, manufacturing, and public sector. This broad industry reach means the graphic design function likely supports diverse marketing needs for both Capgemini's own brand and its client engagements.

Company Size: Capgemini is a large enterprise, employing over 350,000 people globally. This scale offers significant resources, opportunities for cross-functional collaboration, and a structured professional environment.

Founded: Capgemini was founded in 1967. Its long history signifies stability, extensive experience in the IT services sector, and a well-established corporate culture.

Team Structure:

• The Graphic Designer will likely be part of a broader Marketing or Communications team, potentially within a dedicated Digital Marketing or Creative Services unit.

• The team structure within a large organization like Capgemini is typically hierarchical, with opportunities to report to a Creative Lead, Marketing Manager, or Head of Digital Marketing.

• Cross-functional collaboration is a hallmark of Capgemini's operations, with designers frequently working alongside marketing strategists, content creators, web developers, and project managers to execute campaigns. Methodology:

• Data Analysis and Insights: While not directly performing data analysis, the designer will need to interpret campaign performance data and user engagement metrics to inform design decisions and optimize visual assets for better impact.

• Workflow Planning and Optimization: The role requires efficient workflow management to meet deadlines, with an emphasis on optimizing the design process for speed and quality.

• Automation and Efficiency Practices: Designers are expected to leverage design tools effectively and stay updated on technologies that can streamline the creation and deployment of digital assets.

Company Website: https://www.capgemini.com/

📝 Enhancement Note: Capgemini's status as a global IT consulting leader implies a professional, results-oriented, and collaborative work environment. The company's emphasis on digital transformation suggests that the design team plays a crucial role in shaping the company's digital presence and client-facing materials.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer. It requires a solid foundation of 2-5 years of experience, indicating a candidate who can work independently on assigned tasks but may still benefit from guidance on complex projects or strategic direction. The responsibilities involve not just execution but also conceptualization and quality assurance, suggesting a step beyond entry-level design roles.

Reporting Structure: The Graphic Designer will likely report to a Creative Lead, Senior Designer, or a Marketing Manager. The reporting structure will provide mentorship and direction, with opportunities to collaborate with peers in marketing, digital, and potentially client-facing teams.

Operations Impact: The Graphic Designer's work directly impacts Capgemini's brand perception, marketing campaign effectiveness, and digital presence. High-quality visuals are essential for conveying complex IT solutions, engaging target audiences, and supporting sales efforts. The role contributes to the overall operational efficiency of the marketing department by ensuring timely and on-brand creative asset delivery.

Growth Opportunities:

• Operations Skill Advancement: Opportunities to deepen expertise in digital design tools, motion graphics, and video editing, potentially specializing in specific areas like UI/UX design for digital platforms or advanced animation.

• Learning & Development: Access to Capgemini's extensive digital learning platform offers continuous skill enhancement, including courses on new design software, marketing trends, and project management. Pursuing certifications in design or digital marketing is also encouraged.

• Leadership Potential: With proven performance and experience, there's potential to move into senior designer roles, team lead positions, or even transition into broader marketing management roles within Capgemini's global operations.

📝 Enhancement Note: The emphasis on shaping careers, personalized guidance, and a large digital learning platform indicates a strong commitment to employee development within Capgemini. For this role, growth could mean becoming a subject matter expert in digital design for IT services or moving into team leadership.

🌐 Work Environment

Office Type: This is an on-site role, meaning the Graphic Designer will work from Capgemini's office in Kolkata. This environment fosters direct collaboration, spontaneous idea-sharing, and a strong sense of team cohesion.

Office Location(s): The role is based in Kolkata, India, a major metropolitan hub, likely offering accessibility via public transport and proximity to various amenities. Specific office address details would be provided upon engagement.

Workspace Context:

• The workspace is expected to be a professional office environment equipped with the necessary hardware and software for graphic design tasks.

• Access to high-performance workstations and potentially specialized design peripherals.

• Opportunities for collaboration with colleagues in marketing, digital, and other departments through in-person meetings and shared digital workspaces.

• A culture that values creativity, efficiency, and teamwork, supporting the delivery of high-impact marketing materials.

Work Schedule: The role is full-time, with standard working hours typically from Monday to Friday. While the core hours are expected, Capgemini's emphasis on "flexible work" mentioned in benefits might offer some flexibility in start/end times or occasional remote work options depending on team policies and project needs, though the primary designation is on-site.

📝 Enhancement Note: The on-site requirement is key here, suggesting a preference for collaborative synergy and immediate access to resources. The "flexible work" mentioned in benefits might refer to broader company policies rather than this specific role's daily execution.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess relevant skills and experience against the job requirements.

• Technical Assessment/Design Challenge: You may be asked to complete a design exercise or present a portfolio walkthrough to evaluate your creative skills, technical proficiency, and problem-solving approach. This could involve creating a specific digital asset or critiquing existing designs.

• Behavioral & Situational Interviews: Interviews with hiring managers and team members to assess your fit with Capgemini's culture, your ability to collaborate, and your approach to challenges (e.g., handling feedback, working under pressure). Questions will likely probe your understanding of brand consistency, digital marketing trends, and operational efficiency.

• Final Interview: Potentially a discussion with a senior leader to finalize the decision.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest and most relevant projects. Prioritize digital media work, including social media graphics, banners, and video/motion graphics.

• Showcase Process: For each project, briefly explain the brief, your creative process, the tools used, and the outcome. Highlight how you adapted designs for different platforms or met specific campaign objectives.

• Quantify Impact: If possible, include metrics or results that demonstrate the effectiveness of your designs (e.g., engagement rates, click-through rates).

• Brand Adherence: Demonstrate your ability to work within brand guidelines by showcasing projects where you successfully maintained or adapted a brand's visual identity.

• Video/Motion Graphics: Ensure your video editing and motion graphics capabilities are clearly represented, either through direct links or embedded clips.

Challenge Preparation:

• Understand the Brief: Carefully read and analyze any design challenge brief. Clarify any ambiguities before starting.

• Time Management: Allocate your time wisely, ensuring you have enough time for conceptualization, execution, and review.

• Presentation: Prepare to present your work clearly and concisely, articulating your design choices and their strategic rationale. Focus on how your solution addresses the requirements and aligns with operational efficiency.

📝 Enhancement Note: The emphasis on a portfolio, design challenges, and behavioral questions indicates a thorough evaluation process. Candidates should prepare to demonstrate both creative talent and a professional, operations-minded approach to design.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Photoshop: For raster image editing, manipulation, and digital asset creation.
  • Illustrator: For vector graphics, logos, icons, and scalable illustrations.
  • After Effects: For motion graphics, animation, and video compositing.
  • InDesign: For layout design, marketing collateral, and presentation slides.

• Video Editing Software: Likely Adobe Premiere Pro or similar, for video production and editing.

Analytics & Reporting:

• While not directly responsible for analytics, understanding how to interpret basic metrics from social media platforms, web analytics, or email marketing tools can be beneficial for optimizing designs. Familiarity with tools like Google Analytics or social media analytics dashboards could be a plus. CRM & Automation:

• Microsoft Office Suite: Proficiency in PowerPoint for presentations and Word for basic document creation is preferred.

• Figma (Bonus Skill): Familiarity with collaborative design tools like Figma is advantageous for web design and prototyping.

• HTML/CSS (Bonus Skill): Basic understanding is helpful for web banner integration and understanding web design principles.

📝 Enhancement Note: The core requirement is a strong command of the Adobe Creative Suite, particularly Photoshop, Illustrator, and After Effects. The bonus skills in Figma and HTML/CSS indicate a growing need for designers who can contribute to web-based assets and understand digital platforms more deeply.

👥 Team Culture & Values

Operations Values:

• Customer-Focused Mindset: A commitment to understanding the needs of internal stakeholders (marketing teams) and external audiences, ensuring designs meet their requirements and enhance user experience.

• Operational Excellence: Striving for high standards in design quality, efficiency in execution, and reliability in meeting deadlines. This includes meticulous attention to detail and a proactive approach to problem-solving.

• Adaptability & Agility: The ability to thrive in a deadline-driven environment, quickly adapt to changing project requirements, and embrace new design trends and technologies.

• Collaboration & Teamwork: Working effectively with cross-functional teams, sharing ideas, and contributing to a positive and productive team dynamic.

Collaboration Style:

• Cross-Functional Integration: Seamlessly integrating with marketing strategists, content creators, and project managers to ensure design aligns with overall campaign objectives and brand messaging.

• Feedback Exchange: Openness to receiving and incorporating constructive feedback from stakeholders to refine designs and achieve optimal results.

• Knowledge Sharing: Willingness to share design techniques, best practices, and insights with team members to foster collective growth and innovation.

📝 Enhancement Note: The explicit mention of "customer-focused mindset with a commitment to operational excellence" in the preferred competencies strongly suggests that Capgemini values designers who approach their work with a blend of creativity and a systematic, results-driven methodology.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Brand Consistency: Ensuring all designs are innovative and engaging while strictly adhering to Capgemini's established brand guidelines and aesthetic standards across diverse campaigns.

• Meeting Tight Deadlines: The fast-paced nature of digital marketing campaigns requires efficient workflow management and the ability to produce high-quality assets under pressure.

• Adapting to Evolving Trends: The digital media landscape changes rapidly, requiring continuous learning to stay updated on new design tools, platforms, and best practices in areas like motion graphics and video.

• Managing Stakeholder Feedback: Effectively interpreting and incorporating feedback from various stakeholders, who may have different perspectives, to arrive at a design solution that satisfies all requirements.

Learning & Development Opportunities:

• Specialized Design Training: Access to Capgemini's extensive digital learning platform for courses on advanced graphic design techniques, motion graphics software, video editing, UI/UX principles, and emerging design tools.

• Industry Exposure: Opportunities to work on diverse projects for different industries and client types, broadening design experience and understanding of various market needs.

• Mentorship: Guidance from senior designers and marketing leaders within Capgemini to develop a strong career path and enhance professional skills.

• Certification Programs: Potential to pursue industry-recognized certifications in design software or digital marketing to further validate expertise.

📝 Enhancement Note: The "Challenges" section highlights the dynamic nature of the role, requiring not just technical skill but also strong soft skills like adaptability and communication. The "Learning & Development" opportunities are a significant advantage for candidates looking to grow their careers in digital design.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to create a visual asset for a campaign with very specific brand guidelines. How did you ensure compliance while still being creative?" (Focus on balancing creativity with brand adherence, process for review).

• "Walk us through a project where you created motion graphics or video content from scratch. What was your process, and what challenges did you overcome?" (Highlight creative conceptualization, technical execution, and problem-solving).

• "How do you approach receiving constructive criticism or feedback on your designs from stakeholders?" (Emphasize adaptability, customer-focused mindset, and collaborative approach to refinement). Company & Culture Questions:

• "What do you know about Capgemini and our work in the digital space?" (Research Capgemini's services, recent campaigns, and industry position).

• "How do you stay updated on the latest design trends and technologies in digital media?" (Showcase proactive learning and passion for the field).

• "Describe your experience working in a deadline-driven environment. How do you manage your time and priorities?" (Demonstrate organizational skills and ability to perform under pressure). Portfolio Presentation Strategy:

• Tell a Story: For each portfolio piece, articulate the problem, your solution, your process, and the outcome. Focus on how your design addressed the campaign’s strategic objectives.

• Highlight Key Skills: Clearly point out examples that showcase your proficiency in Photoshop, Illustrator, After Effects, and your ability to create engaging digital assets and video content.

• Demonstrate Adaptability: Show examples of how you adapted designs for different platforms (social media, web, email) or for different target audiences.

• Professionalism: Present your portfolio cleanly and professionally, ensuring all links are active and that your work is easy to navigate. Be prepared to discuss your design choices in detail.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, technical proficiency, and an understanding of marketing strategy and operational efficiency. The portfolio is key, serving as tangible proof of skills and problem-solving abilities.

📌 Application Steps

To apply for this Graphic Designer (Digital Media) position:

• Submit your application through the provided link on the Capgemini careers website.

• Portfolio Customization: Tailor your resume and portfolio to highlight your experience with digital media design, social media graphics, web banners, and video/motion graphics. Ensure your portfolio clearly demonstrates proficiency in Adobe Creative Suite tools.

• Resume Optimization: Emphasize keywords from the job description, such as "digital media," "graphic design," "Adobe Photoshop," "After Effects," "motion graphics," "quality assurance," and "marketing campaigns." Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, creative solutions, and ability to work within brand guidelines and deadlines. Prepare to discuss specific projects from your portfolio in detail.

• Company Research: Familiarize yourself with Capgemini's services, brand identity, and recent marketing initiatives to understand their overall communication strategy and how your role contributes to it.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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