Graphic Designer, DCO Advertising

📍 Job Overview

Job Title: Graphic Designer, DCO Advertising

Company: Adform

Location: Madrid, Spain

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-07-16

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design and create dynamic digital banner visuals for advertising campaigns, ensuring alignment with client brand guidelines and campaign objectives.

• Prepare and structure high-quality visual assets in various sizes and formats for seamless handoff to the engineering team.

• Collaborate closely with Creative Solutions Project Managers and Engineers to ensure timely and quality delivery of digital advertising creative.

• Support Adform's marketing team by preparing visuals for social media, presentations, and events.

• Operate within the Adtech industry, contributing to innovative digital advertising solutions.

📝 Enhancement Note: While the role is for a Graphic Designer, the emphasis on "DCO Advertising," "performance creative," and "adtech environment" positions this as a specialized design role within the advertising technology sector, requiring an understanding of data-driven creative and campaign optimization. The "Creative Solutions" team context suggests a focus on bespoke client deliverables and technical integration of creative assets.

📈 Primary Responsibilities

• Develop engaging and visually appealing digital banner advertisements that adhere to client-specific brand guidelines, campaign requirements, and overall aesthetic standards.

• Meticulously prepare and organize visual assets across multiple sizes and formats, ensuring clarity and structure for efficient handoff to the engineering team for development.

• Actively participate in cross-functional team meetings with Creative Solutions Project Managers and Engineers to facilitate smooth workflow, address technical considerations, and ensure on-time project completion.

• Create compelling visual content for Adform's internal marketing initiatives, including social media graphics, presentation slides, and event-related materials.

• Translate creative concepts and client briefs into actionable design specifications, maintaining a keen eye for detail, typography, and layout best practices.

• Proactively seek feedback, iterate on designs based on input, and maintain a continuous learning approach to stay abreast of design trends and adtech innovations.

• Uphold Adform's core values, demonstrating ownership, collaboration, and a client-centric approach in all design activities.

📝 Enhancement Note: The responsibilities highlight a blend of client-facing creative execution and internal collaboration within a technical environment. The emphasis on "structured handoff" and "engineering team" indicates a need for design output that is not just aesthetically pleasing but also technically feasible for dynamic ad creation platforms.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating proficiency in graphic design principles is paramount. A degree in Graphic Design, Digital Media, Fine Arts, or a related field is advantageous.

Experience: Minimum of 2 years of professional experience as a Graphic Designer, with a focus on digital advertising or performance creative.

Required Skills:

• Proven proficiency in Adobe Creative Suite (e.g., Photoshop, Illustrator).

• Demonstrated expertise in Figma for design and prototyping.

• Experience in creating digital banner visuals for advertising campaigns.

• Strong understanding of layout, typography, and visual hierarchy.

• Ability to diligently follow and apply brand guidelines across various formats.

• Excellent organizational skills with a structured approach to file management and asset preparation.

• Good written and spoken English communication skills.

• Proactive, positive, and collaborative mindset. Preferred Skills:

• Experience with video and motion design tools such as Adobe After Effects or Adobe Premiere Pro.

• Familiarity with using Artificial Intelligence (AI) tools for image and video generation.

• Basic knowledge of front-end web technologies: JavaScript, CSS, HTML.

• Experience in the Adtech industry or digital advertising platforms.

📝 Enhancement Note: The "Attitude First. Everything else will follow" statement emphasizes soft skills and cultural fit alongside technical abilities. The preferred skills indicate a growing need for designers who can leverage emerging technologies like AI and have a foundational understanding of web development to create more dynamic and interactive ad formats.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 5-7 diverse projects that highlight your expertise in digital banner design and DCO (Dynamic Creative Optimization) advertising.

• Include case studies demonstrating your ability to translate client briefs and brand guidelines into effective visual assets.

• Present examples of structured file organization and asset preparation for handoff to development or engineering teams.

• Highlight projects where you applied a strong understanding of layout, typography, and visual appeal for performance-driven creative.

• Demonstrate experience with Adobe Suite and Figma, illustrating proficiency in tool usage for various design tasks. Process Documentation:

• Be prepared to discuss your design process, from initial concept and client brief interpretation to final asset delivery.

• Explain how you ensure brand consistency and guideline adherence across different ad sizes and formats.

• Describe your workflow for organizing and naming files to facilitate collaboration and efficient handoff to engineers.

• Detail your approach to incorporating feedback and iterating on designs to meet project objectives.

📝 Enhancement Note: For a role focused on DCO advertising, a portfolio should ideally include examples of how design elements can be adapted dynamically or how different creative variations were conceptualized. Demonstrating an understanding of how design impacts campaign performance is crucial.

💵 Compensation & Benefits

Salary Range: €20,000 - €25,000 per year.

Benefits:

• Additional vacation days annually, providing opportunities for rest and personal pursuits.

• A rewarding referral program to acknowledge and compensate employees for bringing in new talent.

• Monthly meal vouchers to contribute towards daily expenses.

• Access to a dynamic and international work environment with ambitious and caring colleagues.

• Unique and challenging tasks that foster creative problem-solving and personal growth.

• Opportunities for continuous learning and development within the Adtech space.

Working Hours: Standard full-time hours are expected, likely around 40 hours per week, with potential for flexibility depending on project demands and team coordination.

📝 Enhancement Note: The stated salary range of €20,000-€25,000 for Madrid, Spain, is on the lower end for a Graphic Designer with 2-5 years of experience, especially within the tech sector. While it reflects the provided data, candidates may want to research current market rates for similar roles in Madrid to ensure alignment with their expectations. The benefits package offers a good blend of time off, financial perks, and professional development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Adtech (Advertising Technology). Adform operates within a fast-paced, data-driven, and highly competitive digital advertising ecosystem. This environment demands innovation, agility, and a strong focus on client value.

Company Size: Adform is a significant player in the Adtech space, likely employing a considerable number of professionals globally. The provided company data suggests a medium to large enterprise, fostering a robust operational structure and opportunities for cross-functional collaboration.

Founded: Adform was founded in 2001, indicating a long-standing presence and deep expertise within the digital advertising industry. This longevity suggests a stable company with a proven track record and a mature understanding of market dynamics.

Team Structure:

• The Graphic Designer will be part of the Creative Solutions team, with direct colleagues based in Vilnius, Lithuania.

• This role requires close collaboration with Creative Solutions Project Managers and Engineers, indicating a project-centric team structure.

• There will also be collaboration opportunities with the Adform marketing team.

• The team values attention to detail, curiosity, and a willingness to learn, fostering a supportive environment for professional development. Methodology:

• The team operates with a focus on delivering tailored solutions for Adform clients, emphasizing client value.

• Design processes are structured to ensure a smooth handoff to engineering, suggesting a workflow that integrates design and development closely.

• Collaboration is key, with a cross-country approach to delivering solutions.

• A proactive and learning-oriented mindset is encouraged to adapt to the evolving Adtech landscape.

Company Website: https://careers.adform.com

📝 Enhancement Note: The Adtech industry context is critical. Designers need to understand that their work directly impacts advertising campaign performance and client success. The international team structure means strong communication skills and cultural awareness are vital.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer, requiring 2-5 years of experience. It offers a specialized path within the Adtech creative domain, focusing on DCO advertising.

Reporting Structure: The Graphic Designer will report into the Creative Solutions team structure, likely working under a Creative Solutions Project Manager or a Design Lead within that department. Collaboration will extend to engineering and marketing teams.

Operations Impact: The designs created directly influence the effectiveness of digital advertising campaigns for Adform's clients. High-quality, brand-aligned, and technically prepared visuals contribute to campaign performance, client satisfaction, and Adform's reputation as a leading Adtech provider. The role also supports internal marketing efforts, impacting brand visibility and lead generation.

Growth Opportunities:

• Specialization in DCO: Deepen expertise in Dynamic Creative Optimization, understanding how to design adaptable assets for data-driven advertising.

• Adtech Domain Expertise: Gain comprehensive knowledge of the Adtech landscape, advertising platforms, and campaign strategies.

• Cross-functional Skill Development: Enhance skills in video/motion design, AI-driven creative generation, and foundational web technologies (JavaScript, CSS, HTML) through preferred qualifications.

• Creative Leadership: With experience, potentially move into senior design roles, team lead positions, or specialized creative strategist roles within Adform.

• International Exposure: Work with a global team, gaining experience in diverse markets and client needs.

📝 Enhancement Note: The growth opportunities lean heavily into specialization within Adtech creative and leveraging emerging technologies. Candidates should highlight their ambition to grow within this niche.

🌐 Work Environment

Office Type: The role is based on-site in Madrid, Spain. This suggests a traditional office environment where in-person collaboration and team interaction are encouraged.

Office Location(s): Calle de Serrano, 41, Madrid, 28001, Spain. This is a central business district location in Madrid, likely offering good accessibility and proximity to amenities.

Workspace Context:

• The environment is described as dynamic, inspiring, and international, filled with ambitious and caring colleagues.

• Collaboration is a key aspect, with opportunities to work closely with project managers, engineers, and marketing teams.

• Access to necessary design tools (Adobe Suite, Figma) is implied, supporting creative problem-solving and efficient workflow.

• The office setting will facilitate direct interaction and knowledge sharing within the Creative Solutions team and broader Adform workforce.

Work Schedule: The role is full-time, with standard working hours likely aligned with European business norms (approximately 40 hours per week). While on-site, there might be some flexibility depending on project deadlines and team needs, but the primary expectation is physical presence.

📝 Enhancement Note: The on-site requirement in Madrid suggests a preference for in-person collaboration and team cohesion, which is common in creative and technical teams where spontaneous discussions and brainstorming are valuable.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of CV and portfolio to assess basic qualifications and design aesthetic.

• Technical/Skills Interview: A discussion focused on design tools (Adobe Suite, Figma), experience with digital advertising, and understanding of DCO principles. Candidates may be asked to walk through specific projects in their portfolio.

• Portfolio Review & Case Study: A more in-depth review of the portfolio, potentially involving a practical design challenge or a discussion on how they would approach a specific DCO creative task. Focus on structured file preparation and brand guideline application.

• Team/Cultural Fit Interview: Meeting with potential team members (Project Managers, Engineers) to assess collaboration style, communication skills, and alignment with Adform's values (Client Value, Decency, Ownership, Care, Collaboration, Ambition, Standing Tall).

• Final Interview: May involve a hiring manager or senior leader to discuss career aspirations and overall fit.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 strong projects that directly showcase your DCO advertising design skills, banner creation, and understanding of performance creative.

• Structure for Clarity: Organize your portfolio with clear project titles, brief descriptions, your role, and the outcomes. For each project, highlight how you applied brand guidelines and prepared assets for development.

• Showcase Process: Include 1-2 detailed case studies that walk through your design process, problem-solving approach, and how you ensured structured handoffs to engineering.

• Tool Proficiency: Visually demonstrate your proficiency with Adobe Suite and Figma, perhaps by showing wireframes, mockups, or interactive prototypes.

• Highlight Preferred Skills: If you have experience with After Effects, AI tools, or basic HTML/CSS/JS, make sure these are prominently featured.

• Tailor to Adform: Research Adform's current advertising campaigns and clients to understand their aesthetic and tailor your presentation to resonate with their brand.

Challenge Preparation:

• Be ready for a design challenge that might involve creating a set of banners for a hypothetical DCO campaign, focusing on adaptability and adherence to given brand guidelines and technical constraints.

• Practice articulating your design decisions, focusing on the "why" behind your choices, especially concerning performance and client value.

• Prepare to discuss your file organization methods and how you would collaborate with engineers to ensure smooth implementation.

📝 Enhancement Note: The emphasis on DCO and structured handoffs means candidates should be ready to discuss not just aesthetics but also the technical considerations and collaborative aspects of their design work.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design, image editing, and potentially motion graphics. Proficiency expected across Photoshop and Illustrator.

• Figma: A critical tool for collaborative design, prototyping, and asset creation, especially within modern design workflows.

• Adobe After Effects / Adobe Premiere Pro (Preferred): For video and motion design, adding dynamic elements to advertisements.

• AI Image/Video Generation Tools (Preferred): Familiarity with leveraging AI for creative asset generation is a significant advantage.

Analytics & Reporting:

• While not a primary responsibility, an understanding of how design impacts analytics and reporting is beneficial. Designers should be aware of metrics that indicate creative performance. CRM & Automation:

• This role does not directly involve CRM or automation systems in a managerial capacity but benefits from an understanding of how dynamic creative is served and potentially personalized through Adtech platforms. Other Relevant Technologies (Preferred):

• JavaScript, CSS, HTML: Basic knowledge is preferred, indicating an ability to understand the technical implementation of designs and potentially contribute to more interactive ad formats.

📝 Enhancement Note: The technology stack clearly points towards a designer who is comfortable with industry-standard creative tools and is forward-thinking, embracing newer technologies like Figma and AI for enhanced creative output.

👥 Team Culture & Values

Operations Values: Adform's guiding principles are central to the team culture:

• Focus on Client Value: All design work should ultimately serve to enhance client campaign performance and satisfaction.

• Behave with Decency: Uphold ethical standards and respectful interactions with colleagues and clients.

• Take Ownership: Demonstrate accountability for your work, from initial concept to final delivery.

• Care: Show genuine concern for the quality of your work, your colleagues, and the company's success.

• Collaborate as a Team Player: Work effectively with project managers, engineers, and marketing teams, contributing to a cohesive unit.

• Remain Ambitious: Strive for excellence, continuous improvement, and professional growth.

• Stand Tall: Be confident in your contributions, communicate clearly, and represent Adform with integrity.

Collaboration Style:

• Cross-functional Integration: The role necessitates active collaboration with project managers for brief understanding and timelines, and engineers for technical implementation and asset handoff.

• Feedback Culture: An openness to feedback and a willingness to iterate on designs are crucial for success within the team.

• Knowledge Sharing: The international team structure encourages sharing insights and best practices across different regions and disciplines.

• Efficiency-Focused: The emphasis on structured handoffs and timely delivery suggests a workflow that values efficiency and clear communication to avoid bottlenecks.

📝 Enhancement Note: Adform's values are strongly emphasized, indicating that cultural fit and alignment with these principles will be a significant factor in the hiring decision. Candidates should be prepared to give examples of how they embody these values.

⚡ Challenges & Growth Opportunities

Challenges:

• Dynamic Adtech Landscape: Keeping pace with rapid changes in digital advertising technology, creative formats, and platform requirements.

• Balancing Creative and Technical Demands: Ensuring designs are both aesthetically compelling and technically feasible for dynamic ad serving.

• Client-Specific Brand Integration: Accurately translating diverse client brand guidelines into effective advertising visuals.

• Cross-Cultural Collaboration: Effectively communicating and collaborating with team members across different time zones and cultural backgrounds.

• File Organization for Handoff: Maintaining meticulous organization of assets to streamline the handoff process to engineering.

Learning & Development Opportunities:

• Adtech Specialization: Deepen understanding of DCO, programmatic advertising, and campaign optimization strategies.

• Emerging Creative Technologies: Gain hands-on experience with AI-driven creative tools and advanced motion graphics.

• International Project Exposure: Work on campaigns for a global client base, broadening perspective and experience.

• Mentorship: Potential to learn from experienced project managers and engineers within the Adtech space.

• Skill Enhancement: Opportunities to attend industry webinars, workshops, or pursue certifications related to digital design and advertising.

📝 Enhancement Note: The challenges are inherent to the Adtech industry and the specific demands of DCO advertising. Growth opportunities are geared towards specialization and embracing new technologies within this niche.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating digital banner ads that adhere to strict brand guidelines while also aiming for high performance." (Focus on structured approach, tool usage, and performance awareness).

• "How do you approach file organization and asset handoff when working with an engineering team?" (Emphasize clarity, naming conventions, and collaborative communication).

• "Walk us through a challenging DCO creative project you worked on. What were the challenges, and how did you overcome them?" (Prepare a specific case study highlighting problem-solving and adaptability).

• "How do you stay updated on the latest trends in digital advertising design and Adtech?" (Showcase proactivity and continuous learning). Company & Culture Questions:

• "What interests you about Adform and the Adtech industry specifically?" (Research Adform's mission, products, and recent news).

• "How do you embody Adform's values, such as 'Focus on Client Value' or 'Take Ownership'?" (Prepare specific examples from your past experience).

• "Describe your experience working in a collaborative, cross-functional team environment, especially with engineers." (Highlight communication and teamwork skills). Portfolio Presentation Strategy:

• Concise Storytelling: For each project, briefly explain the client's objective, your role, the design solution, and the outcome, emphasizing how it met client needs and campaign goals.

• Technical Details: Be ready to discuss your process for preparing assets for engineering, including file formats, resolutions, and any specific requirements for DCO.

• Tool Demonstration: If comfortable, be prepared to share your screen and briefly demonstrate a key feature or workflow in Figma or Adobe Suite relevant to the role.

• Highlight Adaptability: Showcase projects where you created multiple variations of an ad or demonstrated how a design could be adapted for different sizes or dynamic content.

📝 Enhancement Note: Candidates should practice articulating their design decisions in terms of business impact and client value, not just aesthetic merit. Understanding Adform's specific offerings in DCO is also crucial.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application directly through the Adform careers portal using the provided link.

• Portfolio Customization: Ensure your portfolio prominently features digital banner design, DCO advertising examples, and demonstrates your proficiency with Adobe Suite and Figma. Tailor your project selection to highlight brand guideline adherence and structured asset preparation.

• Resume Optimization: Update your resume to clearly list your years of experience (2+ years), highlight key skills such as Adobe Suite, Figma, digital advertising, and any preferred skills like motion graphics or basic web development. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, your understanding of DCO, and how you collaborate with technical teams. Prepare specific examples that align with Adform's company values.

• Company Research: Familiarize yourself with Adform's products, services, and recent marketing efforts. Understand their position in the Adtech market and their client base.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.