Graphic Designer - CB3 - NM

📍 Job Overview

Job Title: Graphic Designer - CB3 - NM

Company: Axalta

Location: Glen Mills, PA, United States

Job Type: Full time

Category: Marketing Operations / Creative Services

Date Posted: 2026-07-29

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Drive visual brand consistency and elevate the aesthetic of a leading global coatings brand through expert graphic design execution.

• Develop compelling creative assets for diverse marketing channels, including digital platforms (web, social, email, video) and print collateral (brochures, packaging, event materials).

• Champion brand stewardship by upholding and evolving global brand standards to ensure clarity, impact, and visual excellence across all markets.

• Collaborate closely with cross-functional teams, including marketing, product, and regional stakeholders, to translate strategic objectives into impactful visual narratives.

• Manage multiple design projects concurrently, overseeing them from initial concept through final production to ensure timely delivery and adherence to project scope.

📝 Enhancement Note: While this role is for a Graphic Designer, the context of "Global Refinish Marketing Communications team" and the emphasis on supporting "marketing and business objectives" positions it within the broader GTM (Go-To-Market) function, requiring an understanding of how design directly impacts sales enablement and brand perception. The operations aspect lies in the efficient and consistent delivery of creative assets that support global marketing strategies.

📈 Primary Responsibilities

• Conceptualize and design high-impact visual assets that align with marketing campaigns and business objectives, ensuring adherence to established brand guidelines.

• Produce a wide range of creative materials for both digital and print applications, including but not limited to social media graphics, email templates, website banners, product brochures, event signage, and packaging mockups.

• Act as a guardian of Axalta's visual identity, meticulously applying brand standards, typography, color palettes, and imagery across all designed collateral.

• Partner with marketing teams to understand campaign goals, target audiences, and key messaging, translating these insights into visually engaging and effective design solutions.

• Manage the end-to-end design process for assigned projects, including briefing, concept development, revisions, asset delivery, and production coordination with vendors or internal teams.

• Maintain and organize a comprehensive library of design assets, templates, and brand resources to ensure easy access, version control, and consistent application across the organization.

• Stay abreast of current design trends, emerging technologies, and competitor creative strategies to bring innovative and fresh perspectives to design projects.

• Provide creative direction and feedback on design-related tasks for junior team members or external agencies as needed.

📝 Enhancement Note: The emphasis on "brand stewardship," "global markets," and "cross-functional collaboration" suggests a need for strong process adherence and communication skills, which are core to operations. The responsibility for "asset management" is a direct operational task that requires systematic organization and efficiency.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Visual Communication, Fine Arts, or a closely related field.

Experience: Minimum of 5 years of progressive professional design experience, with a strong preference for candidates with experience in corporate marketing departments, creative agencies, or in-house design studios.

Required Skills:

• Expert proficiency in the Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign, demonstrated through a robust portfolio.

• Strong understanding of fundamental design principles, including typography, color theory, composition, layout, and visual hierarchy across both digital and print media.

• Proven ability to interpret marketing briefs and translate strategic objectives into creative, on-brand visual solutions.

• Demonstrated experience in managing multiple design projects simultaneously, prioritizing tasks, and meeting tight deadlines in a fast-paced environment.

• Excellent verbal and written communication skills, with the ability to articulate design concepts and rationale clearly to stakeholders.

• A keen eye for detail, ensuring accuracy in all design outputs and adherence to brand guidelines.

• Collaborative spirit and ability to receive and incorporate constructive feedback from cross-functional teams and leadership. Preferred Skills:

• Familiarity with motion graphics and video editing software such as Adobe After Effects and Premiere Pro.

• Experience working with global brands and understanding the nuances of international market localization for creative assets.

• Basic understanding of web design principles, UI/UX considerations, and digital asset optimization for various platforms.

• Experience with digital asset management (DAM) systems or similar organizational tools.

• Knowledge of printing processes, pre-press requirements, and production management for print collateral.

📝 Enhancement Note: The requirement for "expert proficiency" in Adobe Creative Suite and a "strong understanding of design principles" implies a need for candidates who can not only execute but also apply theoretical knowledge to create effective marketing materials. The preference for corporate or agency experience highlights the expectation of professional workflow and client-service orientation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of design projects that showcase versatility across digital and print mediums.

• Demonstrations of strong branding and identity work, illustrating the ability to create and maintain consistent visual systems.

• Case studies or project examples that highlight the design process, from initial concept and strategy to final execution and impact.

• Examples of how design solutions have supported specific marketing objectives or business goals.

• Evidence of adaptability in working with existing brand guidelines while also bringing fresh creative perspectives. Process Documentation:

• Showcase understanding of the workflow from brief to final asset delivery, including any iterative feedback loops.

• Examples of how projects were managed, including any timeline considerations or problem-solving approaches used.

• Where applicable, illustrate the process of collaborating with cross-functional teams or external stakeholders on design initiatives.

📝 Enhancement Note: For a Graphic Designer role, the portfolio is the primary "process and systems" demonstration. The emphasis here is on showcasing not just the final output but also the strategic thinking and operational execution behind it, particularly how design integrates with marketing objectives and brand consistency.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for Graphic Designers with 5-10 years of experience in the Glen Mills, PA area, a competitive salary range would be estimated between $65,000 - $85,000 annually. This estimate considers the cost of living in the Philadelphia metropolitan area and the specialized skills required for this role within a global manufacturing company.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Retirement savings plan with company match (e.g., 401(k)).

• Paid time off, including vacation, sick leave, and holidays.

• Opportunities for professional development and continuing education in design software and trends.

• Employee Assistance Program (EAP) for personal and professional support.

• Potential for performance-based bonuses or recognition programs. Working Hours:

The standard working hours for this full-time position are approximately 40 hours per week, typically Monday through Friday. While a structured schedule is expected, there may be occasional requirements for extended hours to meet project deadlines or support critical marketing initiatives.

📝 Enhancement Note: The salary range is estimated based on general industry data for Graphic Designers in a suburban Philadelphia location with 5-10 years of experience. Actual compensation will be determined by the candidate's specific qualifications, experience, and Axalta's internal compensation structure. The benefits are standard for a full-time professional role at a company of Axalta's size and industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: Chemicals (Coatings) - Axalta is a global leader in the coatings industry, known for its innovative solutions that protect and beautify products across various sectors.

Company Size: Axalta is a large, publicly traded company with a significant global presence, indicating a structured corporate environment with established processes and a diverse workforce.

Founded: Axalta has a long history, tracing its roots back over 150 years, suggesting a stable company with deep industry expertise and a commitment to long-term innovation.

Team Structure:

• The Graphic Designer will join the Global Refinish Marketing Communications team, implying a specialized unit focused on the Refinish segment of Axalta's business.

• This team likely works closely with global marketing leadership, product managers, and regional marketing teams to ensure cohesive brand messaging and campaign execution.

• Collaboration is expected to be both internal within the marketing function and cross-functional with sales, product development, and potentially external agencies. Methodology:

• Axalta's approach emphasizes innovation and customer-centric solutions, suggesting that design work should be strategic and focused on meeting business objectives and enhancing customer experience.

• The company's commitment to sustainability (e.g., 2040 carbon neutrality goal) may influence design considerations, such as material choices for print or digital accessibility.

• Data-driven decision-making is likely a component, meaning designs may need to be tested or evaluated for their effectiveness in driving engagement or conversions.

Company Website: https://www.axalta.com/

📝 Enhancement Note: Understanding Axalta's position as an established leader in the coatings industry provides context for the importance of strong branding and consistent visual communication. The "Global Refinish Marketing Communications team" structure indicates a focus on a specific market segment, requiring specialized design support.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level professional (5+ years of experience), responsible for independent execution of design tasks and contributing to strategic visual development. It's a key contributor role within the marketing communications function, not typically a management position at this level.

Reporting Structure: The Graphic Designer will likely report to a Marketing Communications Manager or a Creative Director within the Refinish marketing division. This structure provides guidance and oversight while allowing for creative autonomy.

Operations Impact: The role's impact is significant in shaping the external perception of Axalta's Refinish brands. Effective graphic design directly influences brand recognition, customer engagement, lead generation through marketing collateral, and overall brand loyalty, all contributing to the company's Go-To-Market success.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas of design, such as digital marketing design, motion graphics, or packaging design.

• Leadership: Progress to a Senior Graphic Designer or Art Director role, taking on more complex projects, mentoring junior designers, and contributing more heavily to creative strategy.

• Cross-Functional Exposure: Gain exposure to other marketing functions or business units, potentially leading to roles in broader marketing management or brand strategy.

• Technical Skill Development: Continuous learning and certification in new design software, digital tools, or emerging creative technologies.

📝 Enhancement Note: This role offers a clear path for growth within a specialized marketing function. The emphasis on "global" and "cross-functional" aspects provides opportunities to develop broader business acumen alongside design expertise, valuable for operations-minded professionals.

🌐 Work Environment

Office Type: The position is based at Axalta's facility in Glen Mills, PA, suggesting a professional corporate office environment. This implies a structured workspace designed for collaboration and focused work.

Office Location(s): Glen Mills, PA, is located in the Greater Philadelphia area, offering access to a major metropolitan hub with various amenities. This location likely provides good transportation links and a professional business community.

Workspace Context:

• The workspace is expected to be a collaborative environment where the Graphic Designer will interact regularly with marketing colleagues, project managers, and potentially other creative professionals.

• Access to industry-standard design software and hardware is presumed, supporting efficient creative output.

• The office setting will facilitate in-person brainstorming sessions, project reviews, and team meetings, crucial for effective creative development. Work Schedule:

The standard 40-hour work week is typical for this on-site role. While flexibility might exist for occasional work-from-home days (depending on company policy and manager discretion), the primary expectation is consistent presence in the office to foster collaboration and team integration.

📝 Enhancement Note: The on-site requirement in Glen Mills, PA, underscores the importance of in-person collaboration for creative roles. This is typical for teams that rely on spontaneous ideation and direct feedback loops, common in marketing and creative operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or HR representative will likely conduct an initial phone screen to assess basic qualifications, experience, and cultural fit.

• Portfolio Review & Technical Interview: Candidates will present their portfolio, discussing key projects, design process, and how they translate marketing objectives into visual solutions. This stage will likely involve a hiring manager and potentially senior team members to evaluate technical skills and creative approach.

• Skills Assessment/Creative Challenge: A practical exercise may be assigned, such as designing a sample marketing graphic or revising an existing piece, to assess real-time problem-solving and application of skills.

• Final Interview: This may involve meeting with additional stakeholders, higher-level management, or cross-functional team members to assess overall fit and strategic alignment.

Portfolio Review Tips:

• Curate Strategically: Select projects that best represent the skills and experience listed in your resume and align with the job description's requirements (digital, print, branding, marketing support).

• Tell a Story: For each project, explain the brief, your role, the creative process, challenges faced, solutions implemented, and the measurable impact or outcome.

• Highlight Brand Consistency: Showcase examples where you successfully worked within or evolved brand guidelines.

• Demonstrate Process: Be prepared to discuss your workflow, how you handle feedback, and your problem-solving approach.

• Keep it Concise: Aim for a portfolio that is easy to navigate and highlights your strongest work without being overwhelming.

• Technical Proficiency: Be ready to discuss your proficiency with Adobe Creative Suite and any other relevant tools.

Challenge Preparation:

• If a creative challenge is assigned, ensure you understand the brief thoroughly. Ask clarifying questions.

• Allocate your time wisely, focusing on delivering a strong concept and execution within the given constraints.

• For any task involving revisions, demonstrate an understanding of the brand and the original intent before proposing changes.

• Be prepared to present your work and rationale clearly, as if presenting to a marketing stakeholder.

📝 Enhancement Note: The portfolio is critical for this role. Applicants should prepare to articulate not just what they designed, but why and how, demonstrating strategic thinking and process management in their creative execution.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite (Expert Proficiency Required):

  • Photoshop: For image editing, manipulation, and digital asset creation.
  • Illustrator: For vector graphics, logos, illustrations, and complex layouts.
  • InDesign: For page layout, brochure design, multi-page documents, and print production.

• Adobe After Effects (Plus): For motion graphics, animation, and video elements.

• Adobe Premiere Pro (Plus): For video editing and post-production.

Analytics & Reporting:

• While not a primary tool for the designer, an understanding of how design impacts metrics (e.g., click-through rates on digital ads, engagement on social media) is beneficial. Familiarity with analytics platforms like Google Analytics or social media analytics dashboards may be helpful for context. CRM & Automation:

• No direct CRM or automation tool proficiency is explicitly required for this design role, but an awareness of how marketing automation platforms (e.g., for email campaigns) use design assets would be advantageous.

📝 Enhancement Note: Expertise in Adobe Creative Suite is non-negotiable. The "plus" for After Effects and Premiere Pro indicates an increasing need for dynamic, motion-based content in marketing communications.

👥 Team Culture & Values

Operations Values:

• Collaboration: A strong emphasis on working effectively with marketing, product, and regional teams to achieve shared goals.

• Brand Integrity: A commitment to upholding and enhancing the visual identity of Axalta's brands through consistent and high-quality design.

• Innovation: Encouraging creative thinking and the adoption of new design approaches and technologies to keep brand communications fresh and impactful.

• Efficiency: Managing projects effectively to meet deadlines and deliver high-quality work in a timely manner, ensuring smooth operational workflows.

• Customer Focus: Designing with the end-user and marketing objectives in mind, ensuring that visual communications are clear, engaging, and persuasive.

Collaboration Style:

• The team likely operates with a blend of independent work and collaborative sessions. Regular check-ins, brainstorming meetings, and feedback rounds are expected.

• Cross-functional collaboration is key, requiring open communication and the ability to translate non-designers' needs into effective visual solutions.

• A culture of constructive feedback is likely present, fostering continuous improvement in design output and processes.

📝 Enhancement Note: The "operations values" for a creative role like this emphasize the intersection of creativity and efficiency. It's about executing creative visions within established processes and timelines to support business objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Innovation: The ongoing challenge of maintaining strict brand guidelines while also introducing fresh, contemporary design elements.

• Managing Global Localization: Adapting designs for different cultural contexts, languages, and market-specific requirements, which can be complex and time-consuming.

• Fast-Paced Project Demands: Juggling multiple projects with competing priorities and tight deadlines, requiring excellent time management and prioritization skills.

• Adapting to Evolving Digital Trends: Staying current with new digital platforms, design formats, and user engagement strategies.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities to enhance skills in After Effects, Premiere Pro, or explore new design software and tools.

• Brand Strategy Workshops: Deeper involvement in understanding overarching brand strategies to inform design decisions.

• Industry Conferences & Webinars: Access to professional development events focused on graphic design, marketing communications, and digital media trends.

• Mentorship: Potential to learn from senior designers or marketing leaders within the organization.

📝 Enhancement Note: The challenges highlight the operational complexities of global brand management and the need for efficient execution, while growth opportunities point to continuous skill enhancement crucial for staying relevant in the design field.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance creative vision with strict brand guidelines. How did you ensure both were met?" (Assesses brand stewardship and problem-solving.)

• "Walk us through your process for creating a comprehensive marketing campaign asset, from brief to final delivery." (Evaluates workflow, project management, and strategic thinking.)

• "How do you approach adapting designs for different global markets or cultural nuances?" (Tests cross-cultural awareness and localization skills.) Company & Culture Questions:

• "What do you know about Axalta's brands and our position in the coatings industry?" (Shows research and genuine interest.)

• "How do you see graphic design contributing to Axalta's overall marketing and business objectives?" (Assesses understanding of design's strategic business impact.)

• "Describe your ideal collaborative environment when working on a marketing project." (Gauges cultural fit and teamwork preferences.) Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, perhaps by project type (digital vs. print) or by campaign.

• Narrative: For each piece, clearly state the objective, your role, the design decisions made, and the outcome. Quantify results if possible (e.g., "This social media campaign design contributed to a 15% increase in engagement").

• Technical Detail: Be prepared to discuss the software used and any technical considerations in production or implementation.

• Brand Alignment: Emphasize how your work adheres to or enhances brand identity.

• Conciseness: Respect the interviewer's time by being focused and to the point.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also an understanding of the business context, process management, and collaborative skills essential for a role supporting global marketing operations.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Axalta's careers portal.

• Portfolio Customization: Tailor your portfolio to highlight projects that demonstrate your expertise in digital and print design, brand stewardship, and support for marketing objectives, mirroring the responsibilities outlined in the job description.

• Resume Optimization: Ensure your resume clearly articulates your 5+ years of professional experience, specifically mentioning proficiency in Adobe Creative Suite and any relevant experience with global brands or marketing communications. Use keywords from the job description.

• Prepare Your Narrative: Be ready to discuss your design process, how you handle feedback, and specific examples of projects that showcase your ability to translate marketing briefs into compelling visual solutions. Practice presenting your portfolio concisely.

• Company Research: Familiarize yourself with Axalta, its brands (especially within the Refinish segment), its commitment to sustainability, and its overall market position. Understand how design contributes to their business goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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