Graphic Designer - Branding & AI

📍 Job Overview

Job Title: Graphic Designer - Branding & AI

Company: SIHAMCO

Location: Bengaluru, Karnataka, India

Job Type: Full-Time

Category: Creative Operations / Brand Design

Date Posted: 2026-06-26

Experience Level: Mid-Senior (5-10 years)

Remote Status: On-site

🚀 Role Summary

• This role focuses on developing comprehensive brand identities and visual systems for the Food & Beverage (F&B) sector, with a significant emphasis on leveraging AI-powered creative tools.

• The Graphic Designer will be instrumental in creating visually compelling assets for restaurants, kiosks, and premium hospitality concepts, ensuring brand consistency and market appeal.

• Collaboration with cross-functional teams, including CEO, creative leads, culinary, operations, and marketing, will be crucial for successful project execution and brand storytelling.

• The position requires a strong understanding of production processes for both print and digital mediums, ensuring all creative output is ready for implementation.

📝 Enhancement Note: While the job title is "Graphic Designer," the responsibilities and emphasis on AI tools, brand identity development from scratch, and collaboration with executive leadership elevate this role beyond a standard graphic design position, leaning into a Brand Strategy and Creative Operations capacity, especially within the F&B and hospitality sectors. The mention of "AI-powered creativity" and specific AI tools indicates a forward-thinking approach to brand development.

📈 Primary Responsibilities

• Develop complete brand identities from concept to execution, including logo design, typography selection, color palette definition, and pattern creation.

• Design a wide range of visual assets for F&B concepts, such as menus, signage, packaging, and comprehensive visual systems for restaurants and kiosks.

• Utilize and explore advanced AI creative tools (e.g., NanoBanana, MidJourney, SeeDance, ChatGPT) to generate innovative concepts, imagery, and mood boards, pushing the boundaries of traditional design.

• Prepare and finalize production-ready files for various applications, including print collateral, physical fabrication (signage, fixtures), and digital screens.

• Create compelling presentation decks and detailed brand guidelines for new concept launches and internal stakeholder communication.

• Collaborate closely with culinary, operations, and marketing teams to ensure visual assets align with brand strategy, operational feasibility, and marketing objectives.

• Contribute to the visual storytelling and brand narrative development for prestigious award-winning concepts, including The Groves and other SIHAMCO brands.

📝 Enhancement Note: The responsibilities clearly outline a strategic brand development role rather than just execution. The emphasis on "complete brand identities from scratch" and "full visual systems" points to a need for a designer who can think holistically about a brand's visual ecosystem. The integration of AI tools is a key differentiator, suggesting the company seeks innovation and efficiency in its creative processes.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Arts, Branding, or a related field is highly preferred, demonstrating a foundational understanding of design principles and theory. Experience:

• Minimum of 5+ years of progressive experience in branding and graphic design.

• Proven experience within the hospitality, F&B, or fine-dining restaurant sector is highly desirable and considered a significant advantage.

• Experience working with multiple brands simultaneously in a fast-paced environment is essential. Required Skills:

• Expert proficiency in Adobe Illustrator for vector graphics and logo development.

• Strong command and practical experience with AI creative tools such as NanoBanana, MidJourney, ChatGPT, and FreePik for concept generation and asset creation.

• Demonstrated ability to design and deliver a full spectrum of branding assets, including logos, menus, signage, and packaging.

• Excellent layout, typography, and visual hierarchy skills, with meticulous attention to detail.

• Proven ability to prepare production-ready files for various output methods (print, digital, fabrication).

• Strong portfolio showcasing a diverse range of branding projects, with a focus on F&B and hospitality. Preferred Skills:

• Familiarity with other Adobe Creative Suite applications (Photoshop, InDesign) for broader design tasks.

• Experience in developing comprehensive brand guidelines and presentation decks.

• Understanding of AI's role in transforming creative workflows and conceptualization.

• Conceptual thinking and ability to translate abstract ideas into tangible visual concepts.

📝 Enhancement Note: The emphasis on "expert" in Adobe Illustrator and "strong command" of AI tools suggests a need for deep technical skill and a willingness to explore new creative technologies. The preference for F&B/hospitality experience is critical, as it implies a need for understanding specific industry aesthetics, consumer behaviors, and operational constraints within this sector.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio demonstrating end-to-end brand identity development, showcasing the evolution from concept to final assets.

• Specific case studies highlighting F&B or hospitality branding projects, detailing the design process, challenges, and outcomes.

• Visual examples of menu design, signage, and packaging that are both aesthetically pleasing and functionally effective for restaurant environments.

• Inclusion of work that showcases the application of AI tools in the creative process, demonstrating innovative approaches to concept generation or asset creation.

• Clear articulation of your role and contribution in collaborative projects. Process Documentation:

• Showcase examples of creating detailed brand guidelines that ensure consistency across all touchpoints.

• Demonstrate experience in preparing technical production files, highlighting understanding of pre-press, color separation, and digital asset management.

• Include examples of how you have managed multiple design projects concurrently, demonstrating workflow efficiency and time management.

• Evidence of using AI tools to streamline design workflows or enhance creative output.

📝 Enhancement Note: For a role heavily focused on branding and AI, the portfolio is paramount. It needs to showcase not just aesthetic talent but also strategic thinking, process management, and adaptability to new technologies like AI. The ability to demonstrate how AI was integrated into a workflow and what tangible benefits it provided would be a significant advantage.

💵 Compensation & Benefits

Salary Range:

• Based on the location (Bengaluru, India), the experience level (5-10 years), and the specialized nature of the role (Branding, AI, F&B), the estimated annual salary range for a Graphic Designer with this profile in Bengaluru would be ₹8,00,000 to ₹15,00,000 (approximately $9,600 - $18,000 USD). This estimate considers market rates for senior design roles and the additional demand for AI proficiency. Benefits:

• Visa sponsorship provided for relocation to Riyadh, Saudi Arabia.

• Round-trip flights included for relocation.

• Attractive basic salary, competitive and aligned with market standards and experience.

• Accommodation provided.

• Transportation allowance.

• Health insurance coverage.

• Opportunities for career development and internal promotions within SIHAMCO.

• Exposure to high-end hospitality and entertainment concepts.

• Experience working on premium events within The Groves and Riyadh Season.

• Access to a culturally diverse team of passionate professionals. Working Hours:

• The role is full-time, typically aligning with a standard 40-hour work week. However, given the fast-paced nature of the F&B and events industry, flexibility may be required to meet project deadlines and event schedules.

📝 Enhancement Note: The compensation is a hybrid of Indian market rates for the initial placement and a comprehensive international relocation package for the actual work location in Saudi Arabia. The benefits package is very strong, reflecting the international relocation and the premium nature of the hospitality sector.

🎯 Team & Company Context

🏢 Company Culture

Industry: Hospitality, Entertainment, Food & Beverage, Lifestyle, Wellness, Family & Pet Entertainment. SIHAMCO operates as a strategic partner under the General Entertainment Authority (GEA), National Events Center (NEC), Riyadh Season, and Jeddah Season.

Company Size: SIHAMCO manages over 25 original homegrown brands and is actively developing new concepts, indicating a significant and growing organization. The company comprises a dynamic mix of local talent and international expertise.

Founded: SIHAMCO has been operating since 2008, with its role as a strategic partner for GEA functions starting in 2019. This history signifies stability and a deep understanding of the Saudi market.

Team Structure:

• The Senior Graphic Designer will report to the CEO and work closely with a dynamic creative team, fostering an environment of innovation and excellence.

• Collaboration is expected with culinary, operations, and marketing teams, indicating a cross-functional team structure.

• The company emphasizes a "People First" approach, nurturing careers and building leaders from a diverse talent pool. Methodology:

• SIHAMCO focuses on creating homegrown Saudi concepts, developing brands from initial vision through to operation, emphasizing originality and cultural storytelling.

• They blend local authenticity with global standards in design, execution, and operation.

• A commitment to creative excellence and operational precision drives their approach to brand development and experience creation.

Company Website: https://jobs.workable.com/company/abf27HKJ2qs9Tu7ortFtqW/jobs-at-sihamco

📝 Enhancement Note: SIHAMCO's positioning as a creator of "homegrown Saudi concepts" with international standards is a key cultural differentiator. The company's involvement with major Saudi entertainment events like Riyadh Season and its broad portfolio of brands suggest a fast-paced, innovative, and culturally rich work environment. The "People First" philosophy indicates a focus on employee well-being and development.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Graphic Designer, indicating a mid-to-senior level position that requires significant autonomy, creative leadership, and proven expertise. It's not an entry-level or junior role but a key contributor within the creative function.

Reporting Structure: The designer will work closely with the CEO and the creative team, suggesting a direct line of communication with executive leadership and a collaborative team environment.

Operations Impact: The graphic designer's work directly impacts the visual identity and market perception of SIHAMCO's extensive portfolio of brands, including premium concepts like The Groves. This role is crucial for brand storytelling, customer engagement, and the overall success of new concept launches and high-profile events.

Growth Opportunities:

• Skill Specialization: Deepen expertise in AI-driven creative processes and advanced branding strategies within the F&B and hospitality sectors.

• Leadership Development: Potential to lead creative projects, mentor junior designers, and contribute to broader creative strategy as the company expands its brand portfolio.

• Cross-functional Exposure: Gain experience across various aspects of the hospitality and entertainment industry by collaborating with culinary, operations, and marketing teams.

• Global Expansion: Contribute to the development of brands registered internationally, offering potential exposure to global market nuances.

📝 Enhancement Note: The "Senior" title combined with direct collaboration with the CEO signifies a role with high visibility and impact. The growth opportunities are strong, particularly for those looking to specialize in AI-enhanced branding within a rapidly growing and influential market like Saudi Arabia's entertainment and hospitality sector.

🌐 Work Environment

Office Type: The job posting implies an on-site role, likely within a dynamic creative studio or office environment that fosters collaboration and innovation. Given the company's focus on premium experiences, the workspace is expected to be modern and well-equipped.

Office Location(s): The role is based in Riyadh, Saudi Arabia, with full sponsorship for relocation. This offers a unique opportunity to work within a rapidly evolving and vibrant cultural and business landscape.

Workspace Context:

• Collaborative Environment: The emphasis on working closely with the CEO and creative team suggests a highly collaborative and interactive workspace.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite) and cutting-edge AI creative tools will be essential.

• Creative Stimulation: Exposure to high-end F&B concepts, premium events, and a diverse international team will provide continuous creative inspiration.

Work Schedule:

• Full-time, standard 40-hour work week is the baseline. However, the nature of event-driven industries and F&B operations may necessitate occasional flexibility to meet critical deadlines or support event launches.

📝 Enhancement Note: Relocating to Riyadh for this role offers a significant cultural experience alongside professional growth. The work environment is likely to be energetic, fast-paced, and focused on delivering high-quality, innovative creative output that aligns with Saudi Arabia's ambitious Vision 2030 goals in entertainment and tourism.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess relevant experience, skills, and AI tool proficiency.

• Creative Assessment: A practical exercise or case study may be assigned, focusing on brand identity development or problem-solving using AI tools for an F&B concept.

• Team/Leadership Interviews: Interviews with the creative team and potentially the CEO to evaluate creative vision, collaboration skills, cultural fit, and strategic thinking.

• Portfolio Presentation: Candidates will likely be asked to present their portfolio, discussing their process, design rationale, and how they leverage AI.

Portfolio Review Tips:

• Showcase AI Integration: Clearly highlight projects where AI tools were used, explaining the specific tools, your role, and the impact on the creative outcome (e.g., faster concept generation, unique visual styles).

• F&B/Hospitality Focus: Prioritize projects within the F&B or hospitality sectors. Detail the unique challenges and solutions for these industries.

• Brand Identity Depth: Demonstrate your ability to build a complete brand system, not just a logo. Show how elements like typography, color, and imagery work cohesively.

• Process and Rationale: Be prepared to articulate your design process, from initial brief to final production files. Explain your creative decisions and strategic thinking.

• Production Readiness: Ensure examples of production-ready files are included or discussed, showing an understanding of technical requirements for print and digital.

Challenge Preparation:

• AI Tool Familiarity: Practice generating concepts, mood boards, or imagery using tools like MidJourney and ChatGPT. Understand their capabilities and limitations.

• Brand Strategy: Be ready to discuss branding principles, market positioning, and how to create a distinct brand identity for an F&B concept.

• F&B Industry Knowledge: Familiarize yourself with current trends in F&B branding, restaurant design, and guest experience.

• Presentation Skills: Prepare a concise and compelling presentation of your portfolio, focusing on key projects and your contributions.

📝 Enhancement Note: The emphasis on AI tools means candidates should be ready to demonstrate practical application, not just theoretical knowledge. A portfolio that clearly shows the "before" (concept) and "after" (final asset) with AI’s role in between will be highly effective.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Illustrator: Expert proficiency is required for core logo and vector design work.

• AI Creative Tools: Strong command of NanoBanana, MidJourney, SeeDance, and ChatGPT for concept ideation, image generation, and mood board creation.

• Adobe Photoshop: Likely required for image editing, manipulation, and preparing digital assets.

• Adobe InDesign: Potentially used for layout design of menus, presentations, and brand guidelines.

Analytics & Reporting:

• While not explicitly stated as a primary responsibility, an understanding of how visual branding impacts engagement metrics (e.g., social media, website traffic, customer feedback) would be beneficial. CRM & Automation:

• Not directly applicable to this graphic design role, but understanding how design assets are deployed through marketing automation or CRM-driven campaigns could be a plus.

📝 Enhancement Note: The explicit mention of AI tools like NanoBanana, MidJourney, SeeDance, and ChatGPT is a significant indicator of the required technology stack. Proficiency in these, alongside expert-level Adobe Illustrator skills, is crucial for success in this role.

👥 Team Culture & Values

Operations Values:

• Creative Excellence: A commitment to producing high-quality, innovative, and impactful visual designs that elevate the SIHAMCO brands.

• Innovation & AI Integration: Embracing new technologies, particularly AI, to push creative boundaries and enhance design processes.

• Collaboration: Working effectively with diverse teams (CEO, creative, culinary, operations, marketing) to achieve shared goals.

• Cultural Storytelling: A dedication to creating brands that reflect Saudi culture while meeting global standards.

• Attention to Detail: Meticulous focus on design execution, production readiness, and brand consistency.

• Growth Mindset: A passion for continuous learning, skill development, and adapting to industry trends.

Collaboration Style:

• The role requires a highly collaborative approach, working closely with executive leadership and cross-functional teams.

• Expect an environment that values open communication, feedback exchange, and a shared drive for creative success.

• The team is described as a dynamic mix of local talent and international expertise, suggesting a culturally rich and diverse collaboration dynamic.

📝 Enhancement Note: The emphasis on "homegrown Saudi concepts" and blending "local authenticity with global standards" suggests a culture that respects heritage while striving for international excellence. The integration of AI points to a forward-thinking, innovation-driven culture.

⚡ Challenges & Growth Opportunities

Challenges:

• Bridging AI and Traditional Design: Effectively integrating AI-generated concepts and assets into cohesive, professional brand identities that meet production standards.

• Fast-Paced Environment: Managing multiple brands and projects simultaneously in a demanding F&B and events industry.

• Relocation and Cultural Adaptation: Adjusting to a new country and work culture in Riyadh, Saudi Arabia.

• Maintaining Brand Consistency: Ensuring that diverse brands within the SIHAMCO portfolio maintain their unique identities while adhering to overarching quality standards.

Learning & Development Opportunities:

• AI Specialization: Becoming a leader in AI-driven creative applications within the F&B and hospitality sectors.

• Brand Strategy Expertise: Gaining deep experience in developing and managing brand identities for a wide array of premium concepts.

• International Exposure: Working within a global context and contributing to brands with international registration and expansion plans.

• Leadership Track: Opportunities for career advancement into senior creative roles, potentially leading design teams or strategy.

📝 Enhancement Note: The primary challenge will be mastering the integration of AI into a professional design workflow, moving beyond novelty to strategic application. The growth opportunities are significant for a designer looking to specialize in a high-demand area within a rapidly expanding market.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used AI tools to overcome a creative challenge or generate a novel concept for a brand identity. What was your process, and what was the outcome?" (Focus on specific AI tools, your role, and measurable impact.)

• "How would you approach developing a complete brand identity for a new F&B concept, from initial brief to final production files? Walk us through your process, highlighting key decision points." (Demonstrate strategic thinking and process management.)

• "How do you ensure brand consistency across multiple touchpoints (menu, signage, digital) for an F&B brand, especially when working with diverse teams?" (Assess collaboration and execution skills.) Company & Culture Questions:

• "What excites you about SIHAMCO's mission to create homegrown Saudi concepts with global standards?" (Show research and alignment with company values.)

• "How do you see AI evolving the role of a graphic designer in the hospitality industry?" (Demonstrate forward-thinking and industry awareness.)

• "Describe your experience working in a fast-paced, multi-brand environment. How do you prioritize and manage your workload?" (Assess adaptability and organizational skills.) Portfolio Presentation Strategy:

• AI Showcase: Dedicate a section of your presentation to projects where AI was integral. Use visuals to show initial AI generations and how you refined them into final assets.

• Case Study Focus: For F&B/hospitality projects, explain the target audience, brand objectives, and how your design solutions met those needs.

• Process Visualization: Use flowcharts or step-by-step visuals to explain your design process, especially for brand identity development.

• Production-Ready Examples: If possible, show examples of final files or mockups that highlight print-ready or digital-ready specifications.

• Concise Storytelling: Focus on the most impactful projects and articulate your contributions clearly and concisely.

📝 Enhancement Note: Candidates should be prepared to demonstrate not just their design skills but also their strategic thinking, adaptability to new technologies, and understanding of the F&B/hospitality sector. A strong narrative for each portfolio piece, especially those involving AI, will be key.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Workable.

• Customize Your Resume: Highlight your 5+ years of experience in branding and graphic design, with specific emphasis on F&B/hospitality roles. Quantify achievements where possible.

• Curate Your Portfolio: Ensure your portfolio prominently features branding projects, especially those in the F&B sector. Create a dedicated section or clearly label projects showcasing your expertise with AI creative tools (NanoBanana, MidJourney, ChatGPT, etc.). Include examples of logo design, menu design, signage, and packaging.

• Prepare Your Narrative: Be ready to articulate your design process, your strategic approach to branding, and how you leverage AI tools to enhance creative output and efficiency.

• Research SIHAMCO: Familiarize yourself with SIHAMCO's brands (e.g., The Groves), their mission, and their involvement with major Saudi events. Understand their commitment to homegrown concepts and international standards.

• Practice Presentation: Rehearse presenting your portfolio, focusing on clear, concise storytelling that highlights your skills, process, and the impact of your work.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.