Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Zulay Kitchen

Location: Colombia

Job Type: Full-time

Category: Creative & Media / Art & Design / Retail Operations

Date Posted: 2026-09-25

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design and produce high-impact visual assets for e-commerce platforms, with a specific focus on Amazon listing images.

• Manage the end-to-end design process for both print and digital collateral, ensuring brand consistency and aesthetic appeal.

• Collaborate with cross-functional teams to translate marketing objectives into compelling visual narratives that drive engagement and sales.

• Optimize design workflows and project timelines to ensure timely delivery of all creative assets, maintaining high-quality standards.

• Leverage expertise in design software to create visually engaging content that enhances product visibility and customer experience in the online retail space.

📝 Enhancement Note: While the role is titled "Graphic Designer," the emphasis on "E-commerce" and "Amazon listing images" positions this role within a broader operational context, specifically supporting Go-To-Market (GTM) and Revenue Operations by enhancing product presentation and driving online sales through effective visual merchandising.

📈 Primary Responsibilities

• Conceptualize and create visually appealing listing images for e-commerce platforms, particularly Amazon, to maximize product appeal and conversion rates.

• Design and develop a variety of digital marketing collateral, including social media graphics, website banners, email templates, and ad creatives, aligned with brand guidelines.

• Produce print-ready designs for marketing materials such as flyers, brochures, packaging inserts, and point-of-sale displays, ensuring high-quality output.

• Manage multiple design projects simultaneously, prioritizing tasks effectively to meet strict deadlines and project specifications.

• Collaborate closely with marketing, product, and sales teams to understand project requirements, gather feedback, and iterate on designs to achieve desired outcomes.

• Maintain a strong understanding of current e-commerce design trends and best practices to ensure designs are competitive and effective.

• Ensure all creative output adheres to brand identity standards, including color palettes, typography, and logo usage.

• Troubleshoot and resolve any design-related issues that may arise during project execution or post-launch.

📝 Enhancement Note: The responsibilities highlight a strong alignment with GTM operations by focusing on visual content that directly impacts product discoverability and sales performance on e-commerce channels. The emphasis on managing multiple projects and meeting deadlines is a core operational competency.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Fine Arts, or a related field is preferred, though equivalent practical experience will be considered.

Experience: 2-5 years of proven graphic design experience, with a significant portion focused on e-commerce and digital marketing.

Required Skills:

• Demonstrated proficiency in graphic design software, including Adobe Photoshop, Adobe Illustrator, and InDesign.

• Proven experience creating high-converting listing images specifically for e-commerce platforms like Amazon.

• Strong portfolio showcasing a diverse range of design projects, with an emphasis on digital and e-commerce applications.

• Excellent understanding of visual hierarchy, typography, color theory, and layout principles.

• Ability to manage multiple projects concurrently, prioritize tasks, and meet strict deadlines in a fast-paced environment.

• Strong communication and interpersonal skills to effectively collaborate with team members and stakeholders.

• Detail-oriented with a keen eye for aesthetics and a commitment to producing high-quality work. Preferred Skills:

• Experience with other design software such as Dreamweaver.

• Familiarity with video editing or motion graphics software.

• Knowledge of SEO principles as they apply to image optimization for e-commerce.

• Experience in a remote work environment and proficiency with collaboration tools.

• Understanding of product photography principles and how to enhance product images.

📝 Enhancement Note: The specific mention of Dreamweaver, while less common now, suggests a potential need for web-related graphic design or legacy system familiarity. The "proven graphic designing experience with a strong portfolio" is a critical requirement for assessing design capabilities and is a standard expectation for operations roles involving creative output.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of e-commerce listing images, showcasing before-and-after examples of how designs impacted engagement or conversion.

• Case studies demonstrating the design process for digital collateral (e.g., social media campaigns, website banners), including initial concepts, iterations, and final outcomes.

• Examples of print collateral designs (e.g., packaging, brochures) that highlight technical execution and adherence to print specifications.

• Projects illustrating proficiency in Adobe Photoshop, Illustrator, and InDesign, with clear explanations of the tools and techniques used.

• Visualizations of how design choices directly supported specific marketing or sales objectives. Process Documentation:

• Demonstrations of workflow management for handling multiple design requests and projects simultaneously, including prioritization strategies.

• Examples of how feedback was incorporated into design iterations and the process for client/stakeholder approvals.

• Evidence of adherence to brand guidelines and asset management best practices.

• Documentation of any process improvements implemented to enhance design efficiency or quality.

📝 Enhancement Note: For a role focused on e-commerce visuals, the portfolio is paramount. The emphasis on "Amazon listing images" and "conversion rates" indicates a need for candidates to demonstrate not just aesthetic skill but also an understanding of how design directly contributes to sales performance, a key metric in GTM and Revenue Operations.

💵 Compensation & Benefits

Salary Range: $35,000 - $55,000 USD annually. This estimate is based on market research for mid-level Graphic Designers specializing in e-commerce and remote roles in Colombia, considering the 9 AM-6 PM EST working hours which may indicate a higher demand for talent that can align with North American business hours.

Benefits:

• Full-time employment with a stable, growing e-commerce company.

• Remote work flexibility, allowing for a better work-life balance.

• Opportunity to work with a dynamic and international team.

• Contribution to product presentation and sales growth in a competitive online market.

• Professional development opportunities in e-commerce design trends.

• Potential for performance-based bonuses tied to design impact on sales metrics.

Working Hours: Monday-Friday, 9 AM-6 PM EST (Eastern Standard Time). This equates to approximately 40 hours per week, with potential for flexibility within the agreed-upon core hours.

📝 Enhancement Note: The salary range is estimated based on common compensation benchmarks for remote graphic designers with e-commerce experience in Latin America, adjusted for the specified EST working hours which often command a premium. The benefits are tailored to attract remote talent and highlight career impact within an e-commerce operational context.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce / Consumer Goods (Kitchenware). Zulay Kitchen operates in the competitive online retail space, focusing on kitchen appliances and accessories. This industry demands visually appealing product representation to capture customer attention and drive online sales.

Company Size: The company is likely of a medium to large size, given its established online presence and employment of multiple full-time roles. This size suggests a structured environment with defined processes but also offers opportunities for individual impact.

Founded: Zulay Kitchen was founded with a mission to provide high-quality, innovative kitchen products. Its growth trajectory has likely been fueled by strong digital marketing and e-commerce strategies, making the role of a Graphic Designer crucial for maintaining brand presence and driving sales.

Team Structure:

• The Graphic Designer will likely be part of the Marketing or E-commerce team, reporting to a Marketing Manager or E-commerce Lead.

• Collaboration will be essential with product managers, content creators, and potentially sales operations to ensure visual assets align with product features and sales objectives.

• The team structure likely supports a collaborative environment where design is integrated into broader GTM strategies. Methodology:

• Data-Driven Design: Emphasis on using performance metrics from e-commerce platforms to inform design decisions and optimize visual assets for better engagement and conversion.

• Agile Creative Processes: Likely employing agile methodologies for design project management, allowing for rapid iteration and adaptation to market trends and campaign needs.

• Brand Consistency: A strong focus on maintaining a cohesive brand identity across all digital and print touchpoints, ensuring brand recognition and trust.

Company Website: https://www.zulaykitchen.com/

📝 Enhancement Note: The company's focus on e-commerce and kitchenware implies a need for visually appealing, lifestyle-oriented designs. The operations context here is how design directly supports the sales funnel by enhancing product listings and marketing materials.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer, requiring 2-5 years of experience. It signifies an individual contributor role with significant responsibility for executing design strategies that directly impact e-commerce performance.

Reporting Structure: The designer will likely report to a Marketing Manager or E-commerce Lead. This provides a clear reporting line and access to strategic direction for design initiatives.

Operations Impact: The Graphic Designer plays a critical role in the operational success of Zulay Kitchen's e-commerce channels. Their work directly influences product visibility on platforms like Amazon, customer engagement through digital collateral, and ultimately, sales conversion rates. Effective design is a key driver of revenue in the online retail space.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in e-commerce design, particularly in optimizing visuals for different online marketplaces and consumer segments.

• Skill Expansion: Potential to learn about A/B testing visual assets, understanding conversion rate optimization (CRO) through design, and potentially dabbling in UI/UX for web assets.

• Leadership Track: With proven success and expanded responsibilities, there could be a path towards a Senior Graphic Designer role, leading design projects, or mentoring junior designers.

• Cross-functional Projects: Involvement in broader marketing campaigns, contributing to the visual strategy for new product launches or seasonal promotions.

📝 Enhancement Note: The growth opportunities are framed within an operational context, emphasizing how the designer can enhance their contribution to revenue generation and GTM effectiveness through skill development and strategic involvement.

🌐 Work Environment

Office Type: Fully Remote. This role is entirely remote, offering flexibility and the ability to work from any location, with a preference for candidates within Colombia to align with time zones and potential future team meetups.

Office Location(s): The company is based in the USA, but this specific role is located in Colombia, with the working hours aligned to EST.

Workspace Context:

• Candidates are expected to have a dedicated, professional workspace conducive to focused design work and virtual collaboration.

• Access to reliable high-speed internet is essential for seamless remote work and participation in virtual meetings.

• The company likely utilizes cloud-based collaboration and project management tools to facilitate teamwork and asset sharing.

• This role requires self-discipline and strong time management skills to maintain productivity in a remote setting.

Work Schedule: The core working hours are Monday to Friday, 9 AM to 6 PM EST. This schedule is crucial for real-time collaboration with US-based teams and ensuring timely responses to urgent design needs in the e-commerce environment.

📝 Enhancement Note: The remote nature and specific EST working hours are critical operational considerations. Candidates need to be comfortable with asynchronous and synchronous communication and demonstrate an ability to manage their workflow effectively within these parameters.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of applications and portfolios to assess basic qualifications and creative output relevant to e-commerce.

• Portfolio Deep Dive: A dedicated interview session focused on reviewing the candidate's portfolio, discussing specific e-commerce design projects, and understanding their design process. Be prepared to articulate the strategic thinking behind your design choices.

• Skills Assessment/Test: A practical design test, potentially involving creating a sample Amazon listing image or a short digital ad, to evaluate proficiency in required software and ability to meet project specifications under timed conditions.

• Cultural Fit & Collaboration: An interview with the hiring manager or team lead to assess communication skills, ability to work remotely, and alignment with the company's collaborative approach.

• Final Interview: May involve a broader discussion about their experience, career aspirations, and how they can contribute to Zulay Kitchen's growth objectives.

Portfolio Review Tips:

• E-commerce Focus: Curate your portfolio to prominently feature your best e-commerce and Amazon listing image work. Quantify results where possible (e.g., "designed images that contributed to a 15% increase in click-through rate").

• Process Explanation: For each project, briefly explain the brief, your design process, the tools used, and the rationale behind your creative decisions. Highlight problem-solving aspects.

• Visual Clarity: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. Use high-resolution images.

• Tailor to Zulay Kitchen: Research Zulay Kitchen's current product line and branding. If possible, include a sample design concept that aligns with their aesthetic or addresses a potential visual improvement.

Challenge Preparation:

• Practice Amazon Listings: Familiarize yourself with current Amazon listing image best practices and common design elements (infographics, lifestyle shots, feature callouts).

• Software Proficiency: Be ready to demonstrate your skills in Photoshop and Illustrator, potentially through a live screen-sharing exercise or a take-home test.

• Time Management: Practice completing design tasks within reasonable timeframes, as this will be a key aspect of the role.

• Communication: Prepare to articulate your design choices clearly and concisely, explaining how your visuals support business objectives.

📝 Enhancement Note: The emphasis on a portfolio review and potential design test underscores the practical, output-driven nature of this role within an e-commerce operations context. Candidates should view their portfolio not just as a showcase of talent but as evidence of their ability to drive results.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: Essential for image manipulation, retouching, and creating detailed listing graphics.

• Adobe Illustrator: Critical for creating vector graphics, logos, icons, and complex layouts for print and digital collateral.

• Adobe InDesign: Used for layout and design of multi-page documents, brochures, and other print materials.

Analytics & Reporting:

• While not a direct requirement for the designer, understanding how to interpret basic analytics from e-commerce platforms (e.g., click-through rates, conversion rates) related to their designs will be beneficial.

• Familiarity with tools like Google Analytics or platform-specific dashboards for understanding traffic and conversion data. CRM & Automation:

• Project Management Software: Proficiency with tools like Asana, Trello, Monday.com, or similar for task management, project tracking, and team collaboration.

• Cloud Storage & Collaboration: Experience with platforms like Google Drive, Dropbox, or OneDrive for file sharing and version control.

• Communication Platforms: Expertise in Slack, Microsoft Teams, or similar for daily team communication.

📝 Enhancement Note: The core tools listed are standard for graphic design. The inclusion of project management and communication platforms highlights the operational aspect of managing design workflows in a remote, collaborative environment. Understanding how designs impact analytics is a plus, linking creative output to business operations.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: Designs should always aim to resonate with the target customer, enhancing their shopping experience and trust in Zulay Kitchen products.

• Excellence & Quality: A commitment to producing high-quality, polished designs that reflect positively on the brand and its products.

• Efficiency & Timeliness: Valuing processes that allow for timely delivery of creative assets, understanding the fast-paced nature of e-commerce.

• Collaboration & Communication: Fostering an open environment where ideas are shared, feedback is constructive, and teamwork is paramount, especially in a remote setting.

• Adaptability: Embracing new design trends, platform requirements, and marketing strategies to keep visual content fresh and effective.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work closely with marketing, product, and sales teams, acting as a visual partner in achieving business goals.

• Feedback Loops: A culture that encourages constructive feedback on designs, with processes in place for incorporating revisions efficiently.

• Knowledge Sharing: Encouraging designers to share insights on design trends, best practices, and innovative approaches within the team and across departments.

📝 Enhancement Note: These values are framed to emphasize how design contributes to broader operational success in an e-commerce context, focusing on efficiency, collaboration, and impact on customer engagement and sales.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Commercial Needs: The primary challenge will be translating marketing objectives and sales targets into visually compelling designs that also adhere to brand guidelines and platform specifications.

• Remote Collaboration Dynamics: Effectively communicating design ideas and receiving/giving feedback in a fully remote setting requires strong interpersonal and digital communication skills.

• Pace of E-commerce: Keeping up with rapidly changing design trends, platform algorithm updates (e.g., Amazon), and competitive visual strategies demands continuous learning and adaptability.

• Managing Multiple Stakeholder Feedback: Navigating and incorporating feedback from various team members and departments to create a final design that satisfies diverse needs.

Learning & Development Opportunities:

• E-commerce Design Specialization: Deepen expertise in conversion-focused design, A/B testing visual elements, and optimizing graphics for various online marketplaces.

• Digital Marketing Integration: Gain a better understanding of how design fits into broader digital marketing strategies, including SEO for images, social media campaigns, and email marketing.

• Tool Proficiency: Opportunity to explore advanced features of Adobe Creative Suite or learn new design software relevant to digital media.

• Brand Strategy Involvement: Contribute to evolving the brand's visual identity and understanding its impact on customer perception and market positioning.

📝 Enhancement Note: The challenges and growth opportunities are tailored to the specific demands of an e-commerce graphic design role, highlighting the blend of creative skill and operational understanding required for success.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed listing images for a specific e-commerce platform (e.g., Amazon). What were the key design considerations, and what was the impact on product performance?" (Focus on your process, rationale, and any quantifiable results.)

• "How do you approach translating a marketing brief or product feature list into compelling visual assets?" (Showcase your understanding of translating business needs into creative solutions.)

• "How do you prioritize design tasks when faced with multiple urgent requests from different teams?" (Demonstrate your project management and prioritization skills.) Company & Culture Questions:

• "What are your thoughts on Zulay Kitchen's current visual branding and product presentation online?" (Show you've researched the company and can offer constructive insights.)

• "How do you ensure effective communication and collaboration in a fully remote work environment?" (Highlight your remote work experience and communication strategies.)

• "How do you stay updated on the latest design trends, especially within the e-commerce space?" (Show your commitment to continuous learning and industry relevance.) Portfolio Presentation Strategy:

• Storytelling: For each featured project, tell a story that includes the challenge, your solution, and the outcome. For e-commerce, focus on how your design contributed to business objectives.

• Quantify Impact: Whenever possible, use numbers to illustrate the success of your designs (e.g., increased click-through rates, improved conversion, higher engagement).

• Highlight E-commerce Specifics: Clearly articulate your process for creating Amazon listing images, including understanding of platform guidelines, image optimization, and persuasive visual elements.

• Be Prepared for Live Design: If a design test is administered, approach it methodically. Ask clarifying questions, outline your strategy, and work efficiently.

📝 Enhancement Note: These questions and preparation tips are designed to help candidates showcase not only their design skills but also their understanding of e-commerce operations, problem-solving abilities, and collaborative potential within a remote GTM context.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link.

• Curate Your Portfolio: Ensure your portfolio prominently features your strongest e-commerce and Amazon listing image work. Quantify results where possible and be ready to discuss your design process for these specific types of assets.

• Tailor Your Resume: Highlight keywords from the job description, such as "e-commerce," "Amazon listing images," "Photoshop," "Illustrator," "InDesign," "digital collateral," and "remote work." Emphasize achievements and responsibilities relevant to design operations and GTM support.

• Prepare Your Presentation: Practice walking through your portfolio with a focus on explaining the strategic thinking behind your designs and their impact on business objectives. Be ready to discuss your workflow and how you manage multiple projects.

• Research Zulay Kitchen: Familiarize yourself with the company's products, brand aesthetic, and current online presence. Consider how your design skills can enhance their e-commerce strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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