Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Zulay Kitchen

Location: Portugal (Remote)

Job Type: Full Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-09-25

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the creation of compelling visual assets tailored for e-commerce platforms, with a strong emphasis on Amazon listing optimization.

• Manage the end-to-end design process for diverse print and digital collateral, ensuring brand consistency and high-quality output.

• Prioritize and execute multiple design projects concurrently, adhering strictly to project specifications and deadlines.

• Leverage advanced proficiency in industry-standard design software to produce innovative and effective visual solutions.

📝 Enhancement Note: While the core responsibilities lean towards graphic design, the specific mention of "E-commerce" and "Amazon listing images" indicates a strategic focus on driving online sales through visual merchandising. This role is critical for the company's GTM strategy in the digital marketplace.

📈 Primary Responsibilities

• Develop and design visually engaging listing images, infographics, and lifestyle shots specifically for e-commerce platforms like Amazon, optimizing for conversion and customer appeal.

• Create a wide range of digital marketing collateral, including social media graphics, email banners, website assets, and ad creatives, ensuring alignment with brand guidelines and campaign objectives.

• Design and prepare print materials such as product packaging inserts, flyers, and promotional items, coordinating with production teams for seamless execution.

• Collaborate closely with marketing, product, and sales teams to understand project requirements, target audiences, and key messaging for each design initiative.

• Maintain a comprehensive understanding of current e-commerce design trends, competitor strategies, and platform best practices to continuously elevate visual content.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic application. The emphasis on "optimizing for conversion" and "understanding competitor strategies" suggests that this role is integral to the company's GTM strategy, impacting sales performance directly.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field is typically expected for a mid-level role. Equivalent practical experience and a strong portfolio will be considered.

Experience: 2-5 years of proven graphic design experience, with a significant portion focused on e-commerce and digital marketing environments.

Required Skills:

• Demonstrated expertise in graphic design principles, typography, color theory, and layout composition.

• Advanced proficiency in Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign.

• Proven experience in creating high-impact listing images and graphics for e-commerce platforms, with Amazon experience being a strong plus.

• Strong understanding of digital asset creation for various online channels (web, social media, email, paid ads).

• Excellent communication skills, with the ability to articulate design concepts and rationale effectively.

• Exceptional attention to detail and a keen eye for aesthetic quality.

• Ability to manage multiple projects, prioritize tasks, and consistently meet deadlines in a fast-paced environment. Preferred Skills:

• Experience with video editing software (e.g., Adobe Premiere Pro, After Effects) for short promotional clips or animated graphics.

• Familiarity with UI/UX design principles for web and mobile interfaces.

• Knowledge of basic HTML/CSS for web asset implementation.

• Experience with other design tools like Dreamweaver.

📝 Enhancement Note: The requirement for specific software like Photoshop, Illustrator, and InDesign, combined with the emphasis on e-commerce and Amazon listing creation, points to a role that requires both creative talent and a practical, results-oriented approach. The "2-5 years" experience level suggests a need for candidates who can work independently and contribute meaningfully from the outset.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive digital portfolio showcasing a minimum of 5-7 high-quality e-commerce design projects, with a particular focus on Amazon listing images.

• Demonstrate a clear understanding of how design choices impact customer engagement, conversion rates, and brand perception in an online retail context.

• Include case studies or project descriptions that detail the design process, challenges encountered, solutions implemented, and measurable results (e.g., increased click-through rates, improved conversion).

• Showcase versatility across different design mediums, including digital graphics, print collateral, and potentially basic motion graphics. Process Documentation:

• For each portfolio piece, candidates should be prepared to discuss their design workflow, from initial brief and concept development through to final asset delivery.

• Highlight any processes used for A/B testing design variations or gathering user feedback to inform design iterations.

• Be ready to explain how they ensure brand consistency across various design assets and platforms.

📝 Enhancement Note: The emphasis on a "strong portfolio" and specific e-commerce experience suggests that candidates will need to demonstrate not just creative skill but also a strategic understanding of how design drives business outcomes in an online retail environment. This is typical for roles that directly impact GTM performance.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a mid-level Graphic Designer with 2-5 years of experience in a remote, full-time capacity in Portugal, a competitive salary range would typically fall between €25,000 - €35,000 annually. This estimate considers the cost of living in Portugal and the specialized e-commerce design skills required.

Benefits:

• Full-time employment with Zulay Kitchen.

• Remote work flexibility, allowing for a work-life balance.

• Opportunity to contribute to a growing e-commerce brand and directly impact sales performance.

• Potential for professional development and skill enhancement in e-commerce visual merchandising.

• Standard Portuguese employment benefits (e.g., paid time off, potential for social security contributions).

Working Hours: Monday-Friday, 9 AM - 6 PM EST (Eastern Standard Time). This implies a need for candidates to align with the company's operational hours, which may require flexibility for those in significantly different time zones within Portugal.

📝 Enhancement Note: The salary range is an estimation based on typical compensation for similar roles in Portugal. The EST working hours are a crucial detail for candidates in Portugal, as it means working during European evenings. This could potentially be a point of negotiation or a factor in determining the salary range.

🎯 Team & Company Context

🏢 Company Culture

Industry: Zulay Kitchen operates within the Consumer Goods and E-commerce Retail sectors, specializing in kitchenware and home goods. The company leverages online channels, particularly marketplaces like Amazon, as a primary sales avenue. This context means the company culture likely values innovation, customer-centricity, and data-driven decision-making to optimize online presence and sales performance.

Company Size: While not explicitly stated, Zulay Kitchen is an established e-commerce brand with a significant online presence. This suggests a company size that allows for specialized roles like Graphic Designer, likely ranging from 50-250 employees, indicating a dynamic and potentially fast-paced environment where individual contributions are highly visible.

Founded: Zulay Kitchen was founded with a mission to provide high-quality, innovative kitchen products. This entrepreneurial spirit often translates into a culture that encourages proactivity, adaptability, and a results-oriented mindset, crucial for operations and GTM functions.

Team Structure:

• The Graphic Designer will likely be part of the Marketing or Creative team, working closely with Marketing Managers, E-commerce Specialists, and potentially Product Development teams.

• Reporting will likely be to a Creative Director or Marketing Lead who oversees visual content strategy and execution.

• Cross-functional collaboration is essential, requiring seamless communication with teams responsible for product listings, digital advertising, and overall GTM strategy. Methodology:

• Data Analysis: Design decisions are expected to be informed by e-commerce performance metrics, A/B testing results, and competitor analysis to ensure visual assets contribute to sales goals.

• Workflow Planning: The role involves structured project management to handle multiple design requests, ensuring timely delivery and adherence to briefs.

• Automation & Efficiency: While not a direct automation role, the designer should be aware of efficient asset creation processes and digital asset management best practices.

Company Website: https://www.zulaykitchen.com/

📝 Enhancement Note: Understanding Zulay Kitchen's position in the e-commerce and consumer goods space is key. Their reliance on online marketplaces means the Graphic Designer's role is deeply embedded in the Go-To-Market strategy, directly influencing customer acquisition and conversion through visual appeal.

📈 Career & Growth Analysis

Operations Career Level: This role represents a Mid-Level position within the Creative and Marketing operations function. The Graphic Designer is expected to operate with a degree of autonomy, manage their workload effectively, and contribute strategically to visual content development for e-commerce. They are beyond entry-level tasks and are capable of taking ownership of design projects from concept to completion.

Reporting Structure: The Graphic Designer will likely report to a Creative Lead, Marketing Manager, or Head of Marketing. This individual will provide direction on brand strategy, project priorities, and performance feedback, ensuring the designer's work aligns with broader business objectives.

Operations Impact: The visual assets created by this Graphic Designer have a direct and measurable impact on Zulay Kitchen's revenue. Compelling product listing images, engaging social media content, and effective digital ads are critical drivers of customer interest, click-through rates, and ultimately, sales conversions on e-commerce platforms. This role is integral to the company's Go-To-Market success.

Growth Opportunities:

• Specialization: Develop deeper expertise in e-commerce visual merchandising, Amazon A+ content design, or even expand into UI/UX design for the company's own website.

• Skill Expansion: Opportunity to learn new design software, animation tools, or video editing, broadening the scope of creative contributions.

• Leadership Potential: With proven performance and strategic contribution, there may be opportunities to move into a Senior Graphic Designer role, lead design projects, or mentor junior designers.

• Cross-Functional Learning: Gain insights into marketing strategy, product development, and sales operations by collaborating closely with these teams.

📝 Enhancement Note: This role is not just about creating pretty pictures; it's about contributing to sales and revenue through effective visual communication. The growth opportunities highlight a path for individuals who can demonstrate strategic thinking and business impact through their design work, making it a valuable step in a GTM-focused career.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no physical office requirement. The work environment is digital, asynchronous to some extent (though specific working hours are defined), and reliant on digital communication tools.

Office Location(s): The role is based in Portugal, with the understanding that the working hours are aligned with EST. This implies a distributed team structure, with team members potentially located in various regions.

Workspace Context:

• Digital Collaboration: The primary workspace is the candidate's home office, requiring a reliable internet connection and a dedicated, productive environment.

• Tools & Technology: Access to standard design software (Adobe Creative Suite) is essential, along with communication platforms like Slack, email, and project management tools (e.g., Asana, Trello, or similar).

• Team Interaction: While remote, there will be regular interaction with team members through video calls, chat, and collaborative platforms. The company likely fosters a culture of connection despite the physical distance.

Work Schedule: The defined working hours are Monday-Friday, 9 AM - 6 PM EST. While remote, candidates are expected to be available and working during these core hours to facilitate collaboration with the primary business operations, which are likely US-based. This requires a significant adjustment for those in Portugal's local time zone.

📝 Enhancement Note: The remote nature combined with EST working hours is a critical factor. Candidates must be comfortable with asynchronous communication for parts of the day and proactive engagement during specific overlap periods. This setup is common for companies looking to leverage global talent while maintaining operational alignment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess your qualifications and alignment with the e-commerce design focus.

• Portfolio Presentation: A dedicated session where you will present your portfolio, discussing specific e-commerce projects, your design process, and the impact of your work on sales or engagement. Be prepared to articulate your rationale behind design choices.

• Skills Assessment/Design Challenge: Potentially a practical design test or a case study focusing on creating an e-commerce listing image or a set of social media graphics for a Zulay Kitchen product.

• Team/Hiring Manager Interview: A discussion about your experience, work style, problem-solving abilities, and cultural fit. Questions may probe your understanding of GTM strategies and how design contributes to them.

• Final Interview: A potential final round with a senior leader to confirm fit and discuss terms.

Portfolio Review Tips:

• Curate Strategically: Select your strongest e-commerce and Amazon listing examples. Highlight projects that demonstrate problem-solving and measurable results.

• Tell a Story: For each project, explain the brief, your creative process, the tools used, the challenges, and the outcome. Quantify success where possible (e.g., "increased conversion by X%").

• Showcase Versatility: Include examples of different types of e-commerce graphics (hero images, infographics, lifestyle shots) and perhaps some print collateral if relevant.

• Brand Alignment: Demonstrate an understanding of brand consistency and how your designs align with Zulay Kitchen's aesthetic and market position.

Challenge Preparation:

• Understand the Product: Familiarize yourself with Zulay Kitchen's product catalog and their current e-commerce presence.

• Platform Focus: If given a design challenge, focus on the specific requirements of the platform (e.g., Amazon's image guidelines and best practices for conversion).

• Efficiency: Be mindful of time constraints and demonstrate an ability to produce high-quality work efficiently.

• Communication: Be prepared to explain your design decisions clearly and concisely, justifying your choices based on e-commerce best practices.

📝 Enhancement Note: The emphasis on a portfolio review and potential design challenge underscores the practical nature of this role. Candidates need to prove their ability to create effective visual assets that drive business results in an e-commerce context, directly linking their skills to the company's GTM success.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Photoshop: Essential for image manipulation, retouching, and creating detailed listing images. Proficiency in layers, masks, color correction, and export settings is critical.
  • Illustrator: Crucial for creating vector graphics, logos, icons, and infographics that maintain scalability and clarity.
  • InDesign: Used for layout design of digital brochures, print collateral, and potentially packaging.

• Dreamweaver: Mentioned as a familiarity requirement, suggesting potential for basic web asset creation or understanding of web design principles.

Analytics & Reporting:

• While not a primary user, the designer should be comfortable interpreting basic performance data (e.g., click-through rates, conversion rates) from e-commerce platforms or marketing reports to inform design decisions. Understanding how their work impacts these metrics is key. CRM & Automation:

• No direct CRM or automation tool requirements are listed, but familiarity with digital asset management (DAM) systems or cloud storage solutions for file sharing and version control would be beneficial.

📝 Enhancement Note: The explicit mention of Photoshop, Illustrator, and InDesign, along with Dreamweaver, defines the core technical skillset. For an e-commerce focused role, deep expertise in Photoshop for image optimization and Illustrator for graphic elements is paramount for creating effective listing images that drive sales.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: Designs should always consider the end-user experience and aim to attract and convert potential customers.

• Data-Driven Decisions: While creative, design choices should be informed by performance metrics and market insights to ensure effectiveness.

• Efficiency & Timeliness: Delivering high-quality work on schedule is crucial for meeting marketing campaign deadlines and e-commerce launch timelines.

• Collaboration: Working effectively with marketing, product, and sales teams to achieve shared GTM objectives.

• Innovation: Continuously seeking new visual approaches and design trends to keep Zulay Kitchen's brand fresh and competitive online.

Collaboration Style:

• Proactive Communication: Regularly update team members on project progress, potential roadblocks, and design concepts.

• Open Feedback: Be receptive to constructive criticism from colleagues and stakeholders, using it to refine designs.

• Cross-Functional Integration: Actively engage with marketing and product teams to ensure designs align with overall business strategies and product messaging.

• Knowledge Sharing: Contribute to a collaborative environment by sharing design insights, templates, or best practices.

📝 Enhancement Note: The values emphasize a results-oriented approach to design within an e-commerce context. This means the ideal candidate will balance creative expression with a pragmatic understanding of how visuals influence purchasing decisions and contribute to the company's overall Go-To-Market success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with E-commerce Demands: The primary challenge is to create visually appealing designs that also adhere to specific platform requirements (e.g., Amazon's strict image guidelines) and are optimized for conversion, often under tight deadlines.

• Time Zone Differences: Working within the EST hours from Portugal requires significant personal adjustment and careful time management to ensure effective collaboration with US-based teams.

• Rapidly Evolving E-commerce Trends: Staying current with design trends, platform algorithm changes, and competitor visual strategies requires continuous learning and adaptation.

• Managing Multiple Project Priorities: Juggling numerous design requests from different departments while maintaining high quality and meeting deadlines can be demanding.

Learning & Development Opportunities:

• E-commerce Specialization: Deepen expertise in Amazon listing optimization, A+ content design, and other marketplace visual strategies.

• Digital Marketing Integration: Gain a better understanding of broader digital marketing campaigns, SEO, and paid advertising to create more impactful visual assets.

• New Software & Techniques: Explore and master new design tools, animation, or video editing software to expand creative capabilities.

• Strategic Design Thinking: Develop skills in translating business objectives into effective visual solutions, moving beyond purely aesthetic considerations to focus on performance metrics.

📝 Enhancement Note: The challenges highlight the strategic nature of this role beyond pure design. Success will depend on the candidate's ability to adapt to a demanding remote work schedule and continuously evolve their skills to meet the dynamic needs of the e-commerce landscape, directly impacting the company's GTM strategy.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating an Amazon listing image that aims to increase conversion rates. What key elements do you focus on?" (Preparation: Detail your step-by-step approach, focusing on visual hierarchy, clear product representation, benefit-driven text overlays, and adherence to Amazon guidelines.)

• "How do you balance creative expression with the specific requirements and best practices of e-commerce platforms like Amazon?" (Preparation: Discuss your understanding of platform constraints and how you use them as a framework for creativity, rather than limitations.)

• "Imagine we need to launch a new kitchen gadget. Walk us through the types of visual assets you would propose for its e-commerce launch and why." (Preparation: Outline a comprehensive visual strategy including hero images, lifestyle shots, infographics detailing features/benefits, and potentially short video assets, justifying each based on customer journey and platform effectiveness.) Company & Culture Questions:

• "What attracts you to Zulay Kitchen, and how do you see your design skills contributing to our e-commerce success?" (Preparation: Research Zulay Kitchen's products, brand, and market position. Connect your skills directly to their GTM strategy and sales objectives.)

• "How do you manage working remotely with teams in different time zones, particularly adhering to EST working hours from Portugal?" (Preparation: Provide specific strategies for time management, communication, and ensuring overlap for critical meetings or collaborations.)

• "Describe a time you received constructive feedback on your design work. How did you handle it, and what was the outcome?" (Preparation: Use the STAR method to illustrate your ability to accept feedback and improve your work, showcasing a collaborative and growth-oriented mindset.) Portfolio Presentation Strategy:

• Focus on Impact: Select 3-5 key projects that best demonstrate your e-commerce design expertise and impact.

• Quantify Results: Wherever possible, present metrics (e.g., improved conversion rates, engagement increases) that show the business value of your designs.

• Process Clarity: Clearly articulate your design process for each project, from brief to execution.

• Visual Storytelling: Use your visuals to tell a compelling story about the problem, your solution, and the positive outcome.

• Ask Questions: Be prepared to answer questions about your design choices and be curious about Zulay Kitchen's specific needs.

📝 Enhancement Note: The interview preparation focuses on how candidates can demonstrate not just their design skills but also their strategic understanding of e-commerce, their ability to work effectively in a remote and cross-time-zone environment, and their capacity to contribute directly to the company's Go-To-Market objectives.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Zulay Kitchen careers portal.

• Portfolio Customization: Ensure your submitted portfolio prominently features your strongest e-commerce and Amazon listing image designs. Tailor your portfolio to highlight projects that demonstrate an understanding of conversion optimization and visual merchandising principles.

• Resume Optimization: Update your resume to emphasize keywords relevant to e-commerce graphic design, such as "Amazon listing optimization," "e-commerce visuals," "digital collateral," "Photoshop," "Illustrator," and "conversion-focused design." Quantify achievements whenever possible.

• Prepare for Presentation: Anticipate presenting your portfolio during an interview. Practice articulating your design process, rationale, and the business impact of your work, especially for e-commerce-specific projects.

• Company Research: Thoroughly research Zulay Kitchen's products, current online presence (especially on Amazon), and brand aesthetic. Understand their target market and how your design skills can enhance their Go-To-Market strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.