Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: WM B REILY & COMPANY INC

Location: Elmwood Office RFC - New Orleans, LA 70123

Job Type: Full Time

Category: Marketing / Creative & Media

Date Posted: 2026-09-16

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• This role is central to the brand's visual identity, requiring a Graphic Designer to translate marketing strategies into compelling visual assets for a diverse portfolio of iconic food and beverage brands.

• The position demands a strong understanding of brand standards and the ability to execute designs across various channels, from print and digital advertising to packaging and point-of-purchase materials.

• Collaboration is key, involving close partnership with brand management, creative agencies, PR, and e-commerce teams to ensure cohesive and effective brand messaging.

• The Graphic Designer will be responsible for the end-to-end design process, including creative development, feedback integration, and oversight of image retouching and color correction.

📝 Enhancement Note: While the job title is "Graphic Designer," the description heavily emphasizes its role within marketing and brand management, particularly for CPG (Consumer Packaged Goods) in the food and beverage sector. This suggests the role requires not just artistic skill but also a strategic understanding of brand positioning and consumer engagement within a fast-paced, product-centric environment. The mention of "department operations" and "tracking jobs and inputs/outputs" indicates a need for some level of project management and operational awareness.

📈 Primary Responsibilities

• Design and execute a wide spectrum of tactical brand advertising and promotional materials, including print and digital ads, packaging (branded and private label), product renderings, and point-of-purchase signage.

• Develop compelling creative designs that align with established brand strategies, ensuring adherence to specific brand guidelines and standards across all deliverables.

• Collaborate effectively with the Brand Management Team, creative agencies, PR partners, and E-Commerce partners to translate creative briefs into impactful visual executions.

• Partner closely with copywriters, photographers, videographers, and other designers to ensure project deliverables are cohesive and meet business objectives.

• Oversee the retouching and color correction of images to maintain high visual quality and brand consistency.

• Contribute to department operations by tracking job progress, inputs, and outputs to ensure efficient workflow and timely delivery.

• Provide design support for internal company needs, including HR-related materials, as assigned.

📝 Enhancement Note: The responsibilities highlight a need for versatile design skills across various media and formats, typical for a CPG marketing environment. The emphasis on "translating creative briefs" and "asking clarifying questions" suggests that the designer must be adept at understanding strategic objectives and translating them into visual solutions, rather than just executing pre-defined concepts.

🎓 Skills & Qualifications

Education:

• BA/BS in Graphic Design or a similar, relevant degree is required. Experience:

• 3+ years of professional graphic design experience is preferred, with a strong emphasis on experience within a CPG (Consumer Packaged Goods) or marketing company.

• Experience in the food and beverage industry is considered a significant advantage. Required Skills:

• Proficient knowledge of Adobe Photoshop on the Mac platform is mandatory.

• Expertise in Adobe Illustrator and Adobe InDesign is required.

• Exceptional attention to detail, ensuring accuracy and quality in all design outputs.

• Proven ability to develop compelling, creative designs that align with strategic objectives.

• Strong understanding of typography and traditional layout principles.

• Demonstrated ability to multi-task effectively in a fast-paced environment with a strong sense of urgency.

• Excellent communication skills, both written and verbal, for collaborating with cross-functional teams and stakeholders. Preferred Skills:

• Knowledge of Adobe XD for UI/UX design and prototyping is preferred.

• Experience with website development and digital design is a plus.

📝 Enhancement Note: The requirement for Photoshop proficiency on the Mac platform is a specific technical detail. The preference for CPG/Marketing and food/beverage experience suggests the hiring company values candidates who understand the nuances of marketing within these specific industries, including consumer appeal and regulatory considerations for packaging.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio showcasing a diverse range of design projects, demonstrating expertise across print, digital, and packaging mediums.

• Examples of creative development that clearly align with brand guidelines and marketing objectives, illustrating the ability to translate briefs into effective visual solutions.

• Case studies or project examples that highlight the ability to manage the design process from concept to final execution, including any collaboration with other creative professionals or stakeholders.

• Demonstrations of retouching and color correction skills, particularly for product imagery. Process Documentation:

• Evidence of understanding and applying brand standards and creative briefs in the design process.

• Examples of workflow management or contributions to department operations, such as tracking jobs and managing inputs/outputs, to showcase organizational skills.

• Demonstration of how feedback from stakeholders (Brand Management, agencies) was incorporated into the design process and final deliverables.

📝 Enhancement Note: For a Graphic Designer role, the portfolio is paramount. The emphasis on "tactical brand ad and promotional executions," "packaging design," and "web content" means the portfolio should ideally feature examples from these categories. The note about "department operations, tracking jobs and inputs/outputs" suggests that candidates who can demonstrate organizational efficiency and project tracking within their portfolio will stand out.

💵 Compensation & Benefits

Salary Range:

• Based on the company's location (New Orleans, LA), experience level (2-5 years), and the nature of the role within a CPG company, a competitive salary range for a Graphic Designer is estimated to be between $55,000 and $75,000 annually. This estimate considers industry benchmarks for similar roles in the region, the required skill set (Adobe Creative Suite proficiency, CPG experience), and the responsibility for brand execution. Benefits:

• 10 Paid Company Holidays, providing time off for national holidays.

• Generous Paid Vacation & Sick Time, offering flexibility for personal time and well-being.

• Comprehensive, Affordable Medical, Dental & Vision Coverage for employees and their families, ensuring access to essential healthcare services.

• Health Savings Account (HSA) with company contributions, a tax-advantaged account for healthcare expenses.

• Flexible Spending Accounts (FSA) & Dependent Care FSA (DCFSA), offering pre-tax savings for healthcare and dependent care costs.

• 401(k) Retirement Plan with company match and discretionary profit sharing, supporting long-term financial planning.

• Employee Assistance Program (EAP) and financial wellness resources, providing support for personal and financial challenges.

• Company-Paid Disability Insurance, offering income protection in case of extended illness or injury.

• Company-Paid Life Insurance equal to 1.5X annual compensation, providing financial security for beneficiaries.

• Additional benefits designed to support employee health, wealth, and overall well-being. Working Hours:

• This is a full-time position, typically requiring approximately 40 hours per week. While a standard work schedule is expected, the fast-paced CPG environment may occasionally require flexibility to meet project deadlines.

📝 Enhancement Note: The salary estimate is based on data from reputable salary aggregators for Graphic Designers in the New Orleans metropolitan area with 2-5 years of experience, factoring in the specific industry (CPG). The benefits package is extensive and emphasizes employee well-being and financial security, which is a strong selling point for candidates.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage (CPG - Consumer Packaged Goods). The Reily Foods Company has a long history, over 120 years, of providing iconic food and beverage products that are staples in many households. This longevity suggests a culture that values tradition, quality, and enduring brand loyalty, while also adapting to modern consumer preferences.

Company Size: The company operates with a significant brand portfolio and national reach, indicating it's a well-established entity, likely mid-to-large sized within the CPG sector, with dedicated marketing and creative teams.

Founded: Over 120 years ago. This deep history implies a stable organization with established processes and a strong company legacy.

Team Structure:

• The Graphic Designer will be part of the Brand team, reporting to the Director of Marketing. This indicates a structured marketing department where creative functions are integrated with brand strategy and management.

• The role involves close collaboration with Brand Management, creative agencies, PR partners, and E-Commerce partners, suggesting a matrixed team environment where cross-functional communication is essential.

• The designer will also work with other creative team members, including copywriters, photographers, and videographers, fostering a collaborative creative environment. Methodology:

• The company emphasizes adhering to established brand standards and strategies, suggesting a process-driven approach to creative execution.

• Data-driven decision-making is implied through collaboration with E-Commerce and Brand Management teams, who likely use performance metrics to guide marketing efforts.

• Emphasis on "compelling creative designs" and "brand excellence" points to a commitment to high-quality creative output and continuous improvement in visual communication.

Company Website: https://www.reilyfoods.com/

📝 Enhancement Note: The company's long history and diverse product portfolio (New England Coffee, French Market Coffee, Luzianne Iced Tea, Blue Plate Mayonnaise, etc.) suggest a company that values heritage and quality. The structure implies a professional marketing department where creative input is integrated into broader business objectives.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer. It requires a solid foundation of technical design skills and a minimum of 3 years of experience, with a preference for CPG/Marketing background. The designer is expected to work independently on assignments while also collaborating within a team structure. The responsibilities range from tactical execution to contributing to departmental operations, indicating a role that is beyond entry-level but not yet senior or managerial.

Reporting Structure: The Graphic Designer reports directly to the Director of Marketing. This direct line of reporting suggests visibility to senior marketing leadership and the potential for direct feedback and influence on brand creative. It also implies a clear chain of command for project approvals and strategic alignment.

Operations Impact: The Graphic Designer's work directly impacts brand perception, consumer engagement, and ultimately, sales. By creating compelling visual assets for advertising, packaging, and digital platforms, the designer plays a crucial role in attracting and retaining customers for Reily Foods' diverse product lines. High-quality, on-brand visuals are essential for differentiating products in the competitive CPG market and driving purchase decisions.

Growth Opportunities:

• Specialization: Develop deeper expertise in specific areas like packaging design for the food and beverage industry, digital asset creation for e-commerce, or brand identity development.

• Skill Advancement: Gain proficiency in preferred tools like Adobe XD, and potentially explore motion graphics or UI/UX design principles relevant to digital marketing.

• Leadership Potential: With proven performance and contributions to departmental operations, opportunities might arise to mentor junior designers, lead specific creative projects, or transition into a Senior Graphic Designer or Art Director role within the company or its agencies.

• Cross-Functional Exposure: Deepen understanding of marketing strategy, brand management, and e-commerce operations through close collaboration, potentially leading to roles with broader marketing responsibilities.

📝 Enhancement Note: The growth opportunities are framed within the context of a marketing department, focusing on deepening design expertise and understanding the business impact of creative work. The reporting structure to the Director of Marketing suggests a direct path for growth and impact.

🌐 Work Environment

Office Type: The job is located at the "Elmwood Office RFC - New Orleans, LA." This suggests a dedicated office space for the company's operations, likely a professional corporate environment rather than a remote or co-working setup.

Office Location(s): The primary office is in Elmwood, New Orleans, LA. This location offers access to the amenities and talent pool of the greater New Orleans metropolitan area.

Workspace Context:

• The role requires close collaboration with the Brand team and other creative professionals, indicating a dynamic and interactive work environment.

• Access to industry-standard design software and hardware (Mac platform, Adobe Creative Suite) is a given, supporting efficient creative production.

• The environment is described as "fast-paced," suggesting a need for agility, quick turnaround times, and a proactive approach to managing multiple projects and deadlines.

Work Schedule: This is a full-time, on-site position, implying a standard work week. While the core hours are likely consistent, the "fast-paced environment with a strong sense of urgency" suggests that flexibility may be required to meet project deadlines, especially for campaign launches or promotional pushes.

📝 Enhancement Note: The "On-site" designation is crucial. Candidates should expect a traditional office environment where in-person collaboration and adherence to a set schedule are expected. The mention of "Elmwood Office RFC" suggests a specific company campus or building related to Reily Foods.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of resumes and portfolios to assess qualifications, experience, and design aesthetic alignment with Reily Foods' brands. Candidates will be evaluated on their proficiency in required software and their understanding of brand standards.

• Portfolio Presentation & Skills Assessment: Candidates may be asked to present their portfolio, discussing specific projects, their design process, and how they approached creative briefs and stakeholder feedback. A practical design test or a creative challenge related to one of Reily Foods' brands might be administered to evaluate problem-solving skills and software proficiency under timed conditions.

• Team & Manager Interviews: Interviews with the Director of Marketing and potentially other members of the brand or creative team to assess cultural fit, communication skills, ability to collaborate, and overall understanding of the CPG marketing landscape.

• Final Interview: Potentially a final discussion with higher-level management to confirm alignment with company values and long-term vision.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your ability to meet the requirements of this role, focusing on CPG, packaging, print, and digital advertising.

• Showcase Brand Alignment: For each project, clearly articulate how your design adhered to or evolved brand standards and met specific marketing objectives. Include examples where you translated creative briefs effectively.

• Detail Your Process: Be prepared to walk through your design process, from understanding the brief to concept development, execution, revisions, and final delivery. Highlight any collaboration with copywriters, photographers, or other stakeholders.

• Quantify Impact (if possible): If any of your designs contributed to measurable results (e.g., increased engagement, sales uplift, successful campaign launch), be ready to discuss those outcomes.

• Highlight Technical Skills: Be ready to discuss your proficiency with Adobe Photoshop, Illustrator, and InDesign, and any experience with Adobe XD or web development.

Challenge Preparation:

• Brand Immersion: Thoroughly research Reily Foods' product portfolio, target audiences, and existing marketing campaigns. Understand their brand identities and visual language.

• Problem-Solving Scenarios: Anticipate questions about how you would approach designing for a specific challenge, such as creating a new promotional campaign for a legacy product or adapting packaging for a new market segment.

• Communication & Collaboration: Prepare to discuss how you handle feedback, manage multiple projects, and collaborate with non-design stakeholders.

📝 Enhancement Note: The emphasis on a portfolio review and potential design test highlights the practical, skill-based nature of this role. Candidates should prepare to not only show their work but also explain their strategic thinking and process behind it.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: Mandatory for image editing, manipulation, and raster-based design. Expect advanced usage for retouching and color correction.

• Adobe Illustrator: Essential for vector graphics, logo design, illustration, and layout elements that require scalability.

• Adobe InDesign: The primary tool for page layout and design of multi-page documents, brochures, print ads, and packaging artwork.

• Adobe XD (Preferred): Useful for prototyping user interfaces for web content, digital ads, or interactive displays.

Analytics & Reporting:

• While not directly a design tool, understanding how design impacts metrics will be crucial. Familiarity with analytics platforms (e.g., Google Analytics, social media analytics) might be beneficial for understanding web content performance. CRM & Automation:

• Not directly applicable to the Graphic Designer's core function, but awareness of marketing automation platforms or CRM systems could provide context for digital campaign assets.

📝 Enhancement Note: The explicit mention of Adobe Photoshop, Illustrator, and InDesign as required, with Adobe XD as preferred, clearly defines the core technical skill set. Candidates should be prepared to demonstrate mastery of these tools.

👥 Team Culture & Values

Operations Values:

• Commitment to Brand Excellence: A strong dedication to upholding and enhancing the visual integrity and brand standards of Reily Foods' diverse product lines. This means a focus on quality, consistency, and strategic alignment in all creative output.

• Collaborative Spirit: An emphasis on teamwork and open communication, working effectively with brand managers, agencies, and fellow creatives to achieve shared goals.

• Customer Focus: A drive to create designs that resonate with consumers, understand their needs, and ultimately drive engagement and purchase decisions for the company's products.

• Efficiency & Urgency: Operating effectively in a fast-paced environment, demonstrating a strong sense of urgency to meet deadlines without compromising quality. This includes managing workflow and tracking project progress.

Collaboration Style:

• Cross-functional Integration: The role necessitates close collaboration with marketing, sales, and external partners. The designer must be adept at translating business objectives into visual assets and incorporating feedback from various stakeholders.

• Feedback Culture: An environment where constructive feedback is given and received, leading to iterative improvements in design work.

• Knowledge Sharing: Openness to sharing design insights, best practices, and creative ideas within the team to foster innovation and collective growth.

📝 Enhancement Note: The culture seems to balance a respect for established brands and quality with the need for agility and modern marketing approaches. The emphasis on collaboration and efficiency is key for success in a CPG marketing team.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Innovation: Developing fresh, compelling creative for established brands while strictly adhering to brand guidelines can be a delicate balance.

• Managing Multiple Projects & Stakeholders: Juggling numerous design assignments for different brands and collaborating with various internal teams and external agencies requires strong organizational and communication skills.

• Fast-Paced Environment: The need to deliver high-quality work quickly to meet marketing campaign timelines and promotional needs can be demanding.

• Adapting to Evolving Trends: Staying current with design trends, digital marketing advancements, and consumer preferences in the dynamic food and beverage industry.

Learning & Development Opportunities:

• Skill Deepening: Opportunities to master advanced techniques in Photoshop, Illustrator, and InDesign, and potentially gain expertise in newer tools like Adobe XD.

• Industry Exposure: Gaining in-depth knowledge of the CPG and food/beverage marketing landscape, understanding consumer behavior, and the role of design in driving sales.

• Mentorship: Learning from experienced marketing professionals, including the Director of Marketing and agency partners, on strategic brand building and creative execution.

• Portfolio Expansion: Consistently producing work for iconic brands that can significantly enhance a designer's professional portfolio.

📝 Enhancement Note: The challenges are typical for a designer in a CPG marketing role, emphasizing the need for adaptability and strong project management. The growth opportunities focus on skill enhancement and gaining valuable industry experience.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design a campaign for a brand with very strict brand guidelines. How did you ensure compliance while still being creative?" (Assesses ability to balance constraints with creativity.)

• "How do you approach translating a creative brief into visual concepts? What questions do you typically ask?" (Evaluates understanding of strategic design and communication.)

• "Walk us through your process for designing packaging for a new food product. What factors do you consider?" (Probes design thinking specific to CPG and product presentation.) Company & Culture Questions:

• "What do you know about Reily Foods Company and our brands? Which of our brands do you find most creatively interesting and why?" (Tests research and genuine interest.)

• "How do you handle constructive criticism or feedback on your designs from stakeholders or your manager?" (Assesses receptiveness to feedback and collaborative approach.)

• "Describe your experience working in a fast-paced marketing environment. How do you prioritize tasks and manage your time effectively?" (Evaluates ability to perform under pressure.) Portfolio Presentation Strategy:

• Storytelling: For each project, don't just show the final design; tell the story behind it. Explain the objective, your role, the challenges, your creative solution, and the outcome.

• Visual Clarity: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. Use high-quality mockups to showcase your designs effectively.

• Process Emphasis: Highlight your process, especially how you incorporated feedback and adhered to brand standards. Be ready to discuss your software proficiency and technical approach.

• Brand Relevance: Tailor your presentation to highlight projects most relevant to Reily Foods' brands and the CPG industry.

📝 Enhancement Note: Interview questions will likely focus on practical application of design skills within a brand marketing context, emphasizing problem-solving, collaboration, and understanding of the CPG industry.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided Paycom link, ensuring all required fields are completed accurately.

• Portfolio Customization: Carefully curate your online or PDF portfolio to prominently feature your strongest work in packaging design, print advertising, digital ads, and web content, specifically highlighting any CPG or food/beverage industry experience.

• Resume Optimization: Tailor your resume to emphasize your proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign), your years of experience, and any relevant CPG/marketing background. Quantify achievements where possible.

• Interview Preparation: Practice presenting your portfolio, articulating your design process, and answering strategy and behavioral questions. Research Reily Foods Company and its brands thoroughly.

• Company Research: Familiarize yourself with Reily Foods' product portfolio, brand identities, and current marketing efforts to demonstrate your understanding and interest during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.