Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Vogel Bros. Building Co.

Location: Madison, Wisconsin, United States

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: 2026-09-26

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Drive visual brand consistency and impact across all company communications by designing compelling print and digital assets.

• Develop creative solutions for high-stakes proposals, business development pursuits, and corporate marketing initiatives.

• Translate complex construction concepts into engaging visual narratives through infographics, diagrams, and presentations.

• Manage design projects from initial concept through final production, ensuring adherence to brand standards and deadlines.

• Collaborate effectively with marketing, business development, and operations teams to achieve strategic objectives.

📝 Enhancement Note: This role is crucial for GTM (Go-To-Market) strategy execution by providing the visual collateral necessary for client acquisition and retention. The emphasis on proposals and pursuit materials directly impacts revenue generation and market positioning.

📈 Primary Responsibilities

• Design high-impact proposals, qualifications packages, interview presentations, and pursuit materials that clearly articulate Vogel Bros.' value proposition.

• Create custom infographics, process diagrams, schedules, maps, and other visual elements to effectively communicate technical construction information to diverse audiences.

• Develop and maintain project sheets, case studies, resumes, presentation boards, and leave-behind materials that showcase successful project outcomes.

• Design and produce branding assets, including templates, icons, business cards, signage, and presentation templates, ensuring consistent application of the Vogel Bros. brand.

• Generate graphics for social media, recruiting efforts, internal communications, website content, community engagement initiatives, and tradeshow events.

• Create specialized materials for public outreach and community engagement, such as Referendum Information Sheets, FAQ documents, mailers, flyers, posters, and public meeting presentations.

• Design advertisements, name badges, office graphics, onboarding materials, annual benefit packets, safety manuals, flyers, and banners.

• Support project startup and closeout graphics, including site utilization plans, fence scrims, and event signage.

• Collaborate closely with marketing, business development, and operations teams to ensure creative work aligns with company goals and project pursuit strategies.

• Interpret creative direction and translate abstract ideas into polished, on-brand deliverables that resonate with target audiences.

• Incorporate feedback from stakeholders to iteratively refine and improve creative work, ensuring maximum effectiveness and client satisfaction.

• Stay current on emerging design trends, AI-powered creative tools, and industry best practices to maintain a competitive edge in visual communications.

📝 Enhancement Note: The breadth of responsibilities indicates a need for a versatile designer capable of handling both strategic marketing collateral and detailed technical visualizations. The inclusion of "operations teams" in collaboration suggests a need to understand construction project lifecycles and operational workflows to translate them visually.

🎓 Skills & Qualifications

Education: Associate or bachelor’s degree in Graphic Design, Visual Communications, or a related field.

Experience: 3-7 years of relevant experience in graphic design, with a strong preference for experience within the Architecture, Engineering, and Construction (A/E/C) industry. For candidates without a degree, 3-5 years of A/E/C industry experience is required.

Required Skills:

• Advanced proficiency in Adobe Creative Suite, specifically InDesign, Illustrator, and Photoshop.

• Proven experience in designing print collateral, including proposals, brochures, and presentations.

• Strong understanding of typography, color theory, composition, and visual hierarchy.

• Ability to translate complex technical or construction-related information into clear, engaging graphics and infographics.

• Experience with Microsoft PowerPoint and Microsoft Office Suite for document creation and integration.

• Excellent organizational skills and meticulous attention to detail, crucial for managing multiple projects and deadlines.

• Strong communication and collaboration skills, with the ability to work effectively with both creative and non-creative teams.

• Ability to manage multiple projects and deadlines in a fast-paced, deadline-driven environment. Preferred Skills:

• Experience with Canva for quicker design tasks and broader accessibility.

• Working knowledge of digital marketing principles and social media design best practices.

• Familiarity with print production processes and pre-press requirements.

• Interest or experience in photography, video editing, animation, or motion graphics.

• Bilingual proficiency in Spanish is a significant plus.

📝 Enhancement Note: The emphasis on A/E/C industry experience is critical. This suggests that candidates with a portfolio showcasing construction-related visuals, such as site plans, project timelines, and technical diagrams, will be highly competitive. The requirement for both Adobe Suite and Microsoft Office/PowerPoint indicates a need for seamless integration with standard business workflows.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio demonstrating a strong command of visual design principles across print and digital media, with a clear emphasis on clarity, impact, and brand consistency.

• Specific examples of projects involving technical information translation, such as infographics, process diagrams, complex data visualizations, or construction-related visuals.

• Case studies or detailed project descriptions highlighting your role in managing design projects from concept to completion, showcasing problem-solving abilities and client collaboration.

• Demonstrations of proposal and presentation design, illustrating an understanding of how visual elements support persuasive communication in business development contexts.

• Examples of branding collateral and template design, showcasing the ability to maintain brand integrity across various applications. Process Documentation:

• Ability to document design processes, including workflow for receiving briefs, concept development, revision cycles, and final file preparation.

• Understanding of how to integrate design assets into various platforms and systems, such as CRM, marketing automation, or internal project management tools.

• Experience in creating and adhering to style guides and brand standards to ensure consistent application across all visual outputs.

📝 Enhancement Note: For operations roles, a portfolio is not just a showcase of aesthetics but a demonstration of process, problem-solving, and impact. This candidate needs to show how they manage design workflows efficiently, collaborate with stakeholders (like operations teams), and produce tangible results that support business objectives.

💵 Compensation & Benefits

Salary Range: Based on the location (Madison, WI), experience level (2-5 years), and industry (A/E/C), a competitive salary range for a Graphic Designer is estimated to be between $55,000 and $75,000 annually. This estimate considers the company's stated benefits, which are robust, and the specialized nature of the A/E/C industry.

Benefits:

• Comprehensive Health Insurance

• Dental Insurance

• Paid Vacation

• Paid Holidays

• Paid Vision Insurance

• Paid Life Insurance

• Paid Long and Short-Term Disability Insurance

• Paid Maternity/Paternity Leave

• Flexible Spending Account

• 401k Plan with potential company match

• Employee Assistance Program

• Access to a state-of-the-art facility

• On-Site Fitness Center

Working Hours: Standard full-time position, likely 40 hours per week, with potential for occasional overtime to meet project deadlines. The role is on-site, with the possibility of supporting a Florida office, suggesting potential for remote collaboration on specific tasks if needed, but primarily in-office.

📝 Enhancement Note: The salary estimate is based on research from industry salary aggregators (e.g., Glassdoor, Salary.com, LinkedIn Salary) for Graphic Designers in Madison, WI, adjusted for the specific industry (A/E/C) and the mid-level experience indicated. The benefits package is comprehensive and competitive, reflecting a company that invests in its employees' well-being and professional development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Construction (Architecture, Engineering, and Construction - A/E/C). Vogel Bros. Building Co. is a significant player in this sector, known for its project execution and client relationships.

Company Size: The provided data does not specify company size, but "Vogel Bros. Building Co." suggests a well-established firm, likely medium to large, with multiple offices and a substantial project portfolio.

Founded: The founding date is not provided, but the company's established presence implies a history of growth and stability, which often translates to a culture that values experience, reliability, and long-term relationships.

Team Structure:

• The Graphic Designer will report to the Marketing Manager, indicating a structured marketing department.

• Collaboration will extend across various departments, including business development, project teams, and company leadership, highlighting a cross-functional operational environment.

• The role supports both a primary office in Madison, WI, and a Florida office, suggesting a distributed team structure that requires clear communication and standardized processes. Methodology:

• The company likely employs a project-centric approach, common in construction, where design support is integrated into proposal development and project execution phases.

• Emphasis on brand consistency and high-quality visual communication suggests a commitment to professional presentation and client perception.

• The need to translate complex technical information visually points to a methodology that values clarity, efficiency, and data-driven storytelling.

Company Website: Vogel Bros. Building Co. (The URL was not provided in the input, but can be inferred from the domain derived: vogelbldg.com)

📝 Enhancement Note: The A/E/C industry is typically fast-paced and deadline-driven, especially concerning project pursuits. The company culture likely values teamwork, problem-solving, and a strong work ethic, with a focus on delivering successful projects. The mention of "having fun" and "impromptu celebrations" suggests a balance between professional rigor and a positive, engaging workplace.

📈 Career & Growth Analysis

Operations Career Level: This is a Mid-Level Graphic Designer role, requiring a solid foundation in design principles and software, along with practical experience. It's a key contributor position within the marketing function, directly supporting revenue-generating activities.

Reporting Structure: The Graphic Designer reports to the Marketing Manager, who likely oversees broader marketing strategies and initiatives. This position offers exposure to senior leadership through project pursuits and presentations.

Operations Impact: The role has a direct impact on the company's ability to win new business through compelling proposals and marketing materials. High-quality visuals enhance brand perception, attract talent, and communicate project successes effectively, all of which contribute to overall business growth and operational efficiency.

Growth Opportunities:

• Skill Advancement: Deepen expertise in specialized design areas (e.g., advanced infographics, motion graphics, interactive presentations) and gain proficiency in new design tools or AI creative technologies.

• Industry Specialization: Become the go-to visual expert for the A/E/C industry, developing a nuanced understanding of construction project lifecycles and how to best represent them visually.

• Project Leadership: Lead design aspects for major proposals or marketing campaigns, taking on more strategic responsibilities.

• Mentorship: Potentially mentor junior designers or interns as the team grows.

• Cross-Functional Development: Gain a deeper understanding of marketing strategy, business development processes, and construction operations through close collaboration.

📝 Enhancement Note: This role offers a clear path for growth within a specialized industry. The emphasis on A/E/C means that developing deep domain knowledge will be a significant differentiator for career advancement, potentially leading to roles with greater strategic influence or management responsibilities within the marketing or operations functions.

🌐 Work Environment

Office Type: The role is described as an "in-office position" in Madison, WI, supporting a Florida office. This implies a professional office setting with dedicated workspaces. The company also boasts a "state-of-the-art facility" and an "on-site fitness center," suggesting a modern and well-equipped workplace.

Office Location(s): Madison, Wisconsin, USA (primary), and support for a Florida office. The Madison location is specified with an address: 5460 Fen Oak Dr, Madison, WI 53718.

Workspace Context:

• A collaborative environment is emphasized, with the designer working closely with marketing, business development, and project teams.

• Access to a state-of-the-art facility suggests modern design tools, software, and potentially hardware.

• The on-site fitness center and emphasis on work-life balance through various events indicate a supportive and engaging workplace culture.

Work Schedule: Typically 40 hours per week, Monday to Friday. While the role is primarily on-site, the need to support another office might introduce some flexibility in communication hours, but the core work is expected to be performed from the Madison office.

📝 Enhancement Note: The "state-of-the-art facility" and "on-site fitness center" are strong indicators of a company that invests in employee well-being and provides a premium work environment. This can be a significant draw for candidates seeking a stable and supportive workplace.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or a hiring manager will review applications and resumes. Candidates with a strong portfolio and relevant A/E/C experience will be prioritized.

• Portfolio Review & Skills Assessment: Candidates will likely be asked to present their portfolio, discussing key projects, design process, and how they translated complex information. This may include specific exercises to assess proficiency in Adobe Creative Suite, typography, and problem-solving.

• Behavioral & Situational Interviews: Interviews with the Marketing Manager and potentially other stakeholders (e.g., Business Development, Project Managers) to assess collaboration skills, problem-solving approach, understanding of the A/E/C industry, and cultural fit.

• Final Interview: May involve senior leadership to discuss strategic alignment and overall fit within the company.

Portfolio Review Tips:

• Curate Strategically: Showcase a range of projects, prioritizing those that demonstrate your ability to handle complex technical information, create impactful proposals, and maintain brand consistency within the A/E/C context.

• Highlight Process: For each project, briefly explain your design process, the challenges you faced, and how you collaborated with stakeholders to achieve the desired outcome. Emphasize problem-solving and efficiency.

• Quantify Impact (if possible): If any design work contributed to winning a bid, improving engagement, or streamlining a process, try to quantify that impact.

• Demonstrate Software Proficiency: Be prepared to discuss your expertise in Adobe Creative Suite and other relevant tools.

• Tailor to Vogel Bros.: Research Vogel Bros.' projects and brand identity. Be ready to explain how your skills and aesthetic align with their needs.

Challenge Preparation:

• Be prepared for a design challenge that might involve creating a graphic element for a hypothetical construction proposal or visualizing a complex process diagram within a time limit.

• Practice articulating your design choices and rationale clearly and concisely, especially when explaining technical concepts visually.

• Prepare questions about the company's current design challenges, marketing strategies, and how the design team collaborates with operations and business development.

📝 Enhancement Note: The emphasis on the A/E/C industry means candidates should be ready to discuss their understanding of construction terminology, project lifecycles, and the specific visual communication needs of this sector. A portfolio that clearly demonstrates this understanding will be highly advantageous.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: InDesign, Illustrator, Photoshop (advanced proficiency required).

• Microsoft Office Suite: PowerPoint (for presentations), Word (for document integration), Excel (for data visualization).

• Canva: For quicker design tasks and broader accessibility.

Analytics & Reporting:

• While not a primary focus for a graphic designer, understanding how design impacts engagement metrics (e.g., on social media, website) is beneficial. Familiarity with analytics platforms is a plus. CRM & Automation:

• Experience integrating design assets into CRM or marketing automation platforms is a plus, though not explicitly required. The role will interact with teams that use these systems.

📝 Enhancement Note: Proficiency in Adobe Creative Suite, particularly InDesign for layout and Illustrator for vector graphics, is paramount. The inclusion of Canva suggests a need for versatility in tool usage. The ability to seamlessly integrate designs into Microsoft Office applications like PowerPoint is critical for proposal and presentation work.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: A commitment to delivering high-quality work that meets rigorous standards, mirroring the precision required in construction.

• Collaboration and Teamwork: A strong emphasis on working together across departments to achieve shared goals, fostering a supportive and integrated work environment.

• Innovation and Adaptability: Openness to new design trends, AI tools, and creative approaches to solve communication challenges.

• Integrity and Reliability: Upholding brand standards and delivering on commitments, crucial for building trust with clients and internal stakeholders.

• Efficiency and Precision: Designing with a focus on clarity, accuracy, and timely delivery, reflecting the operational demands of the A/E/C industry.

Collaboration Style:

• Cross-Functional Integration: Actively engaging with marketing, business development, and project operations teams to understand needs and deliver tailored visual solutions.

• Feedback-Driven Improvement: A culture that encourages constructive feedback to refine designs and enhance their effectiveness.

• Proactive Communication: Maintaining open lines of communication to manage expectations, report on progress, and address any design-related issues promptly.

📝 Enhancement Note: The company's culture likely blends the professional demands of the construction industry with a focus on employee well-being and team cohesion. The values emphasize delivering quality, working collaboratively, and maintaining a positive environment, which is attractive to professionals seeking a stable and engaging workplace.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complex Construction Concepts: The primary challenge is to visually represent intricate technical details, project timelines, and operational workflows in an easily understandable and engaging manner for diverse audiences.

• Managing Multiple Stakeholder Demands: Balancing the creative needs and feedback from various departments (marketing, business development, project teams) while maintaining brand consistency and project deadlines.

• Adapting to Rapid Design Trends: Staying current with evolving design software, AI tools, and visual communication trends to ensure Vogel Bros.' materials remain modern and impactful.

• Supporting Remote Offices: Effectively collaborating and maintaining brand consistency for a geographically dispersed team (Madison and Florida offices).

Learning & Development Opportunities:

• Specialized A/E/C Design: Develop deep expertise in visual communication specific to the construction industry.

• AI-Powered Design Tools: Explore and integrate AI tools into the design workflow for enhanced efficiency and creativity.

• Motion Graphics & Animation: Expand skill set into video editing, animation, or motion graphics to create more dynamic content.

• Project Management for Designers: Enhance project management skills to better handle complex design initiatives and client interactions.

• Industry Exposure: Gain insights into construction operations, project management, and business development through close collaboration.

📝 Enhancement Note: The challenges presented are typical for a designer in a specialized, fast-paced industry. The growth opportunities highlight a path for skill enhancement and specialization, making this a role with potential for long-term career development within the A/E/C sector.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex technical concept into a visual design. What was your process, and what was the outcome?" (Focus on your process, problem-solving, and ability to simplify.)

• "How do you approach managing feedback from multiple stakeholders with potentially conflicting ideas on a design project?" (Highlight your collaboration, communication, and negotiation skills.)

• "Walk us through a proposal or marketing collateral project you are particularly proud of. What were the objectives, and how did your design contribute to achieving them?" (Use this to showcase your portfolio and impact.) Company & Culture Questions:

• "What do you know about Vogel Bros. Building Co. and the A/E/C industry?" (Research their recent projects, company values, and market position.)

• "How do you see your design skills contributing to our business development and project pursuit efforts?" (Connect your skills directly to revenue generation and client acquisition.)

• "Describe your ideal work environment and how you collaborate with teams outside of marketing." (Emphasize your teamwork and integration with operations/project teams.) Portfolio Presentation Strategy:

• Tell a Story: For each project, explain the problem, your solution (design approach), and the result. Focus on the "why" behind your design choices.

• Highlight A/E/C Relevance: If you have A/E/C experience, explicitly point out how your projects relate to construction, proposals, or technical visualization. If not, draw parallels to complex problem-solving in other industries.

• Showcase Software Mastery: Be ready to discuss your proficiency with Adobe Creative Suite and how you leverage its features.

• Emphasize Brand Consistency: Demonstrate your understanding of brand guidelines and how you maintain them across various deliverables.

• Be Concise and Engaging: Respect the interviewer's time. Present key information clearly and enthusiastically.

📝 Enhancement Note: Interviewers will be looking for more than just design talent. They want to see if you can understand the business context of construction, communicate effectively with non-designers, and produce work that directly supports the company's goals. Preparing specific examples related to proposals and technical visualizations will be crucial.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the recruiting.paylocity.com platform.

• Portfolio Customization: Tailor your portfolio to highlight projects most relevant to the A/E/C industry and the responsibilities outlined, such as proposal design, infographic creation, and technical visualization.

• Resume Optimization: Ensure your resume clearly states your years of experience, proficiency in Adobe Creative Suite and Microsoft Office, and any A/E/C industry experience. Quantify achievements where possible.

• Interview Preparation: Practice your portfolio presentation, focusing on storytelling and articulating your design process. Prepare answers to common behavioral and situational questions, and research Vogel Bros. Building Co.'s work and values.

• Company Research: Gain a thorough understanding of Vogel Bros.' recent projects, their market position, and their company culture to demonstrate genuine interest and alignment during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.